Phoenix_ AZ - Workforce Solutions

Phoenix, Arizona

Community Day Follow-up:

Competency Models and Career Pathways





SCSEP Goes Green Training

For more information: Goodwill Industries International, Inc.

Deborah Edmonds Published: December 22, 2011

Senior Community Service Version: 1.0

Employment Program

Senior Specialist

Abstract

deborah.edmonds@goodwill.org

In the fall of 2010, GII collaborated with O‟Brien & Company and Reach, Inc. to



Kristin Ortun facilitate “Community Days” at six Goodwill subgrantee sites. The purpose of



Senior Community Service these events was to: gather current and potential community partners; present

Employment Program initial green jobs findings and background information about the local job

National Director climate, competency models, and career pathways; identify three locally-

kristin.ortun@goodwill.org significant occupations related to green building and sustainable agriculture;

and generate enthusiasm among community partners related to green jobs and

SCSEP program participation.





Following each community day, O‟Brien & Company, Reach, Inc., and Seattle

Tilth utilized CareerOneStop‟s Competency Model Clearinghouse, O*Net

Online, state workforce job search sites, as well as additional internet job

search resources and employment and training resources to generate

competency models and career pathways for each of the locally-identify

occupations.





This document summarizes the information gathered during the community day

and presents the output from the Competency Model Clearinghouse.

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Table of Contents

Table of Contents ........................................................................................................................................................................... 2

Phoenix, AZ .................................................................................................................................................................................... 3

Local Green Job Demand/Economic Activity .............................................................................................................................. 3

Phoenix, AZ: Weatherization .......................................................................................................................................................... 6

Table 1. Weatherization Competency Model with Detailed Industry Tiers: Phoenix, AZ ............................................................. 7

Figure 1.Weatherization Career Lattice: Phoenix, AZ ............................................................................................................... 10

Table 2. Job Information for Weatherization Career Lattice Jobs: Phoenix, AZ ........................................................................ 11

Phoenix, AZ: Solar Design Estimator............................................................................................................................................ 20

Table 3. Solar Design Estimator Competency Model with Detailed Industry Tiers: Phoenix, AZ .............................................. 21

Figure 2. Solar Design Estimator Career Lattice: Phoenix, AZ ................................................................................................. 24

Table 4. Job Information for Solar Design Estimator Career Lattice Jobs: Phoenix, AZ ........................................................... 25

Phoenix, AZ: Agriculture Resource Liaison .................................................................................................................................. 32

Table 5. Agriculture Resource Liaison Competency Model with Detailed Industry Tiers: Phoenix, AZ ..................................... 33

Figure 3. Agricultural Resource Liaison Career Lattice: Phoenix, AZ ....................................................................................... 40

Table 6. Job Information for Agricultural Resource Liaison Career Lattice Jobs: Phoenix, AZ ................................................. 41









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Phoenix, AZ

SCSEP Goes Green Community Day: October 27, 2010



Local Green Job Demand/Economic Activity

According to the Community Days attendees, new construction in Phoenix has decreased (the industry

unemployment rate is generally high) but has increased in nearby Tucson. However, the local sustainable

agriculture job development has been on the rise since 2007.

There is local evidence of Green Building Activity: Locally, Phoenix is experiencing an increased interest in

green retrofits and weatherization of existing homes and supports solar rebates and incentives. In conjunction with

a national focus on energy efficiency, local utilities providers such as Arizona Public Service (APS) and Salt River

Project (SRP) are providing affordable ($99) home energy audit reports. Additionally, homes sizes are decreasing

based on available lot size and a focus on non-traditional residential designs, such as shipping container

modification, is increasing. The Foundation for Senior Living, an organization dedicated to improving the local

housing stock, is an affiliate of the Building Performance Institute (BPI), and provides contractor certifications

required to participate in local and federal energy programs.

There is local evidence of Sustainable Agriculture Activity: With a strong existing focus on local agriculture,

the Phoenix area is ready for more sustainable agriculture. Most existing farmer‟s markets (and grocery chains)

are small, locally owned and family operated, and they seem to have increased dramatically in numbers over the

past decade. Internet and information technology (IT) support of farmers markets and Community Supported

Agriculture (CSA) programs is a potential area of growth that could contribute handsomely to the success of a local

sustainable food system. The Master Gardener Program at the University of Arizona is offered at an affordable

price and lends itself well to a non-traditional, older workforce. There is great, intergenerational support for

sustainable agriculture through the local Senior Garden club, YMCA and Culinary Arts school.

Identified Occupations: Competency Models, Career Lattices, and Job Information are included in the summary

for each of the following occupations:

 Weatherization

 Solar Design Sales

 Agriculture Resource Liaison

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Additional Resources



Phoenix, AZ

GREEN BUILDING

Name Area of Focus Website

Non-profit organization composed of leaders from

USGBC Arizona across the building industry implementing green

www.usgbcaz.org/

Chapter building practices and promoting LEED

certification

Home Builders

Trade association of builders and members of

Association of www.hbaca.org/

related industries

Central Arizona

Non-Profit ecumenical Christian housing

Habitat for Humanity

organization that works in partnership with people www.habitatcaz.org/

of Central Arizona

in need to build and renovate affordable housing

City of Phoenix

http://phoenix.gov/greenphoenix/sustai

Green Buildings and Description of City Green Building Programs

nability/summary/green.html

Energy Webpage

SUSTAINABLE AGRICULTURE

Name Area of Focus Website

A quarterly publication that promotes and

Edible Phoenix celebrates the abundance of local foods in the www.ediblecommunities.com/phoenix/

valley of the sun.

The Sustainable Food Systems program is Certificate of Completion (CCL)

designed for a diverse student population and www.maricopa.edu/programs/index/sho

Sustainable Food provides students with an overview of the nation‟s w/id:5158

Systems Program current food model and alternative methods for Associate in Applied Science (AAS)

altering this model and creating more sustainable www.maricopa.edu/programs/index/sho

foods. w/id:3127

Sustainability and

Ecological Literacy A program that enhances students‟ understanding

www.maricopa.edu/programs/index/sho

interdisciplinary of sustainable living practices associated with

w/id:6232

Academic Certificate economics, equity and the environment.

(AC)

Maricopa County

Education, Community Gardens, Training & Jobs,

Cooperative http://cals.arizona.edu/maricopa/

Agriculture

Extension

Arizona Cooperative Extension‟s mission is to

Arizona Cooperative engage people through applied research and

http://extension.arizona.edu/

Extension education to improve lives, families, communities

and the environment in Arizona and beyond.

Arizona Farmers

Farmers Markets in Maricopa County www.azfarmersmarkets.us/Home.html

Markets

Farmers Markets, Food Systems, Nutrition, Food

Community Food

Stamps, includes links to other groups and www.foodconnect.org/

Connections

resources

Sustainability, gleaning, food justice, community;

Arizona Homegrown

Community based networking tool for Arizona http://azhomegrownsolutions.ning.com/

Solutions

food community

Slow Food Phoenix Local food www.slowfoodphoenix.org/

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Arizona Dept. of

Agriculture www.azda.gov/

Agriculture

Local and Organic produce, including list of farms

Arizona Local Food www.arizonalocalfood.com/

and small scale growers, buying clubs, retail, etc





Appendices

Appendix E01_ TacomaExpandedCompetencyModels.pdf

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Phoenix, AZ: Weatherization

The Community Day attendees noted that weatherization workers need the ability to load/unload materials from a

vehicle, engage in clean-up activities, potentially check on helpers‟ work, and possess good interpersonal skills.

More advanced HVAC-related workers need to know and follow mold best practices and balance pressure within a

house. Relevant training may include administrative skills development and business development training.

Potential partners include:

 Chicanos Por La Causa, Inc. (www.cplc.org)

 Foundation for Senior Living provides Home Repair and Weatherization Services

(www.fsl.org/services/hi/index.html)

 Community Colleges have various training courses (see Appendix E02 and the training descriptions within

the job descriptions in Table 2).





Appendices

AppendixE02ChandlerCommunityCollegeBuildingGreenProf.pdf

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Table 1. Weatherization Competency Model with Detailed Industry Tiers: Phoenix,

AZ

Tier Name Tier Block



F 1 Personal Interpersonal Skills Integrity Dependability & Reliability

O Effectiveness

U Willingness to Learn Social Skills

N

D 2 Academic

A Competencies Reading Mathematics Communication-Visual & Verbal

T

I

Workplace

O 3 Teamwork Following Directions Problem Solving & Decision Making

Competencies

N Working with Tools & Technology Checking, Examining, & Recording



Industry-Wide

I 4 Technical

N Building & Construction Design Material Resources Health & Safety

Competencies

D

U

S Residential

T 5 Construction

Customer Service & Green Building Weatherization Principles and Building

R Technical

Homeowner Relations Practices Science Theory

Y Competencies



Tier 4 - Industry- Building & Construction Design: Understand the steps involved in designing

Wide Technical construction projects (e.g., planning, generating layouts, developing & interpreting

drawings).

Competencies

Blueprints/Drawings/Specifications

 Recognize elements and symbols of blueprints, drawings, and specifications

 Interpret dimensions, symbols, types of lines, views, and scales

 Locate worksite features included on a construction plan



Material Resources: Identify, move, store, and supply construction and building

materials for all types of construction activities.



Identification

 Identify materials necessary to complete tasks in the trade

 Evaluate waste of resources/materials

 Evaluate necessity for additional/alternative resources/materials

 Differentiate between compatible and incompatible substances

Selection

 Evaluate and select building materials and assemblies to meet project

specifications (e.g., metals, woods, ceramics, concrete, rubber, plastics,

polymers, composites, etc.)

Use

 Handle, install, position, move, and store materials properly

 Use appropriate combinations of building materials and components

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Health & Safety: Recognize and mitigate safety hazards including hazardous

materials, environmental hazards, and accident conditions at any type of

construction site.



Personal Safety

Select, inspect, and use personal protective equipment such as respiratory

protection and fall protection equipment:

 Work to create a hazard-free, accident-free environment

 Know effects of and how to deal with temperature extremes and weather

conditions

 Work safely in confined spaces or at heights

Safety Procedures

Follow rules and regulations to comply with personal and jobsite safety standards:

 Identify workplace/jobsite environmental hazards to promote workplace/jobsite

safety

 Understand shop and worksite safety, fire safety, electrical safety, and

chemical safety

 Follow ladder and scaffold safety procedures

 Demonstrate knowledge of hazardous properties of materials such as

radiation, toxicity, flammability, reactivity, corrosivity, and limits of fire

resistance exposure

 Complete accident reports in accordance with required standards; file reports

with appropriate personnel

 Use Material Safety Data Sheets (MSDS) information to manage, use, and

dispose of hazardous materials

Tier 5 - Residential Customer Service & Homeowner Relations: Asses and meet the needs and

Construction expectations of the customer (homeowner) while maintaining open

communication with key participants in the project.

Technical Customer Service

Competencies  Effectively handle difficult builder/homeowner situations (e.g.,

delivery/completion date negotiations)

 Respond to customer inquiries and resolve customer/homeowner complaints

 Ensure that appropriate actions are taken to assist customer /homeowner



Green Building Practices: Knowledge and application of green building

practices to the construction or renovation of residential buildings.

Efficiency

 Perform home energy audits to determine the energy efficiency of a structure

 Develop strategies to provide or increase natural lighting

 Select sustainable construction materials and products

 Minimize wastewater by using water conserving fixtures

Waste Management

 Follow waste management plans per contract requirements

 Minimize construction waste and demolition debris

 Understand waste management terminology including: construction waste,

demolition debris, land clearing debris, disposal, recycling, salvage, reuse,

deconstruction, commingled, source separation

 Reuse or recycle materials, e.g.: concrete, masonry scrap, metals, clean

wood, plastics, insulation material, un-tempered glass, carpet and carpet pad,

ceiling tiles, plumbing fixtures and equipment, lighting fixtures and electrical

components, cardboard packaging

9









Weatherization Principles and Building Science Theory: Recognize the

importance of the "house as a system;" identify how heat, air, and moisture flows

affect a building assembly; and describe how weatherization activities are

responses to these building science principles.



Concepts and Procedures Accessing Building Cavities

 Construct & Install Access Door

 Install & patch dry wall

Air Sealing/Weatherstripping Materials & Techniques

 Knee wall

 Basement Band Joist

 Thresholds

 Door Sweeps

 Caulking

Identify Air Loss

 Blower door components

 Causes/effects of air leakage

 Air Barrier/Thermal Barrier

Insulation Materials & Techniques: Attics, Floors

 Identify the different types of basic construction, potential air leakage, and

areas requiring new or additional insulation required for effective energy

retrofits

Lead Safe Work Practices

 Identify materials in existing buildings that could become potential lead

hazards.

 Be familiar with ventilation and indoor air quality issues and how they apply to

safety on the job.

 Indicate potential hazards and recommend remediation through action and

materials in documentation.

 Incorporate proper safety practices into everyday processes and tasks.

 Recognize potential safety hazards to self and fellow crew members and take

proactive action to remediate.

 Recognize measure and monitor for proper CO levels.

 Identify different types of insulation and demonstrate proficiency in operation

of insulation blowing machinery.

Learn About HVAC Ducts

 Supply and Return Ducts

 Vented crawl spaces

 Attics / Basements

 Potential duct leakage

 Duct leakage testing equipment and procedures

Ventilation & moisture control

 Moisture Movement / Identifying moisture problems

 Vapor Barriers

 Crawl Spaces & Attics

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Figure 1.Weatherization Career Lattice: Phoenix, AZ

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Table 1. Job Information for Weatherization Career Lattice Jobs: Phoenix, AZ

Weatherization Helper



Job Information Job Content

Job Title Weatherization Helper

Level Entry Level

Description Perform a variety of activities to help weatherize homes and make

them more energy efficient. Duties could include repairing windows,

insulating ducts, and performing heating, ventilating, and air-

conditioning (HVAC) work. LOCAL Arizona INFO states there is a

definite need for insulation and caulking helpers; they load and

unload materials in truck, take to the job site, and perform site clean-

up work.

Perform supervisory duties? No

Education Less than high school Diploma

Workforce Preparation On-the-job training

Over 1 month, up to and including 3 months

Work Experience Over 1 month, up to and including 3 months

Can experience and

education balance each No

other?

Licensure

Certification Criteria used are from Construction and Related Workers In Arizona

requires moderate on-the-job training. Most employees have H.S. or

GED, some hired without.

Salary/Wages Arizona Beginning wage: $7.60, Median wage:$13.29, High: $22.23

Employment Outlook Arizona predicted growth (4%) is lower than national average. there

may be additional opportunities in the weatherization category of

construction. Only 2 actual job orders on arizonavirtualonestop.

References O*Net, Occupational Outlook Handbook, arizonavirtualonestop.com

Critical Developmental

Experiences For HVAC Trainee

To move to HVAC trainee, need basic knowledge of electrical system.

Apprenticeship programs offer excellent training benefits.

For Insulation Worker



High School diploma or GED to move upward. At least 3 months work

experience and on-the-job training required.



For Customer Service Representative - Clerical

HS Diploma or GED to move to Customer Service Rep. Work

Experience and additional on-the-job training required to advance.

Computer skills. Training available at all Arizona Community

Colleges.

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HVAC Trainee

Job Information Job Content

Job Title HVAC Trainee

Level Entry Level

Description Learn to Install, service, and repair heating and air conditioning

systems in residences and commercial establishments. Assist

Technicians

Perform supervisory duties? No

Education Less than high school Diploma

Workforce Preparation On-the-job training

Over 3 months, up to and including 6 months

Work Experience None

Can experience and

education balance each No

other?

Licensure Regular driver's license usually required

Certification Some knowledge of plumbing or electrical work and a basic

understanding of electronics are beneficial for an HVAC trainee.

Apprenticeship programs offer excellent training benefits.

Salary/Wages Arizona: $8.88 - $13.39 hr.

Employment Outlook Growth predicted is 12%,

References O*Net, Occupational Outlook Handbook,

Critical Developmental

Experiences For HVAC Technician

Post-secondary certificate and/or apprenticeship training. Courses

offered Chandler-Gilbert and other community colleges in Arizona.





Insulation Worker

Job Information Job Content

Job Title Insulation Worker

Level Entry Level

Description Line and cover structures with insulating materials. May work with

batt, roll, or blown insulation materials. Read blueprints and select

appropriate insulation, based on space characteristics and the heat

retaining or excluding characteristics of the material.

Perform supervisory duties? No

Education High school diploma, GED, or High School Equivalence Certificate

Workforce Preparation On-the-job training

Over 1 month, up to and including 3 months

Work Experience Over 3 months, up to and including 6 months

Can experience and

Yes

education balance each

Apprenticeship programs could substitute for experience.

other?

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Licensure

Certification The Environmental Protection Agency offers mandatory certification

for insulation workers who remove and handle asbestos.

Salary/Wages In Arizona: Begin: $7.72, Median: $11.64, High: $20.20. Actual job

order: $14.25 hr. with 36 months experience.

Employment Outlook No growth predicted in Arizona.

References O*Net, Occupational Outlook Handbook, arizonavirtualonestop.com







Customer Service Representative - Clerical

Job Information Job Content

Job Title Customer Service Representative - Clerical

Level Entry

Description Will perform general clerical functions & other related tasks as

needed. Must possess basic computer knowledge. Interact with

customers to provide information in response to inquiries about

weatherization and to handle and resolve complaints.

Perform supervisory duties? No

Education High school diploma, GED, or High School Equivalence Certificate

Workforce Preparation On-the-job training

Over 1 month, up to and including 3 months

Work Experience

Can experience and

education balance each No

other?

Licensure

Certification Moderate on-the-job training.

Salary/Wages $9.77 - $14.53. Some actual job orders state $9.50 to $11.00 hr.

Employment Outlook +30% job growth predicted in Arizona. O*Net labels as Bright

Outlook.

References O*Net; Occupational Outlook Handbook, arizonavirtualonestop.

Critical Developmental

Experiences For Weatherization Auditor

Post-secondary certificate, at least 3 years experience in the field,

One year performing diagnostic testing and energy audits. BPI

Building Analyst & Envelope-Shell Professional course at Chandler-

Gilbert prepares workers for BPI Certification.







HVAC Technician

Job Information Job Content

Job Title HVAC Technician

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Level Mid Level

Description Install, service, and repair heating and air conditioning systems in

residences and commercial establishments. This position performs

routine tasks including, but not limited to, HVAC, electrical, plumbing,

carpentry, etc. Additional duties include assisting with preventive

maintenance and repair, including minor remodeling and construction

of buildings and related utilities support services equipment.

Perform supervisory duties? Yes

Education Post-secondary certificate

Workforce Preparation Apprenticeship training

Over 2 years, up to and including 4 years

Work Experience Over 2 years, up to and including 4 years

Can experience and

No

education balance each

Employers prefer journey level workers.

other?

Licensure Arizona Job Order: Must have 3-5 years experience installing sheet

metal and ducts on commercial jobs. Must have AZDL.

Certification Various certifications - BPI, Journeyman, many training courses

available through community college; especially Chandler Gilbert.

Salary/Wages Arizona beginning: $11.20, median $19.40, high $28.82. Actual Job

Orders state: DOE.

Employment Outlook Outlook is 7% growth, compared to 28% nationally.

References O*Net, arizonavirtualonestop.com. www.maricopa.edu/





Weatherization Installer

Job Information Job Content

Job Title Weatherization Installer

Level Mid Level

Description An Installer is a crew member or contractor that installs

weatherization measures in eligible dwellings. Working under the

supervision of the onsite Weatherization Crew Chief, the

Weatherization Installer conducts the structural assessment, testing

and installation of energy efficiency weatherization measures in

accordance with the Weatherization Assistance Program's guidelines

and specifications. Work includes but is not limited to: blower door

guided air sealing, installation of sidewall, attic, and foundation

insulation, pipe and duct sealing and insulation, doors and window

repair or replacement.

Perform supervisory duties? Yes

Education High school diploma, GED, or High School Equivalence Certificate

Workforce Preparation Vocational education

Over 1 month, up to and including 3 months

Work Experience Over 3 months, up to and including 6 months

Can experience and Yes

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education balance each

other?

Licensure

Certification Several certifications offered by Arizona Community Colleges.

Salary/Wages $13-$15 hourly per job orders on arizonavirtualonestop.

Employment Outlook In Arizona: 12% growth rate for Installers in general; with stimulus

grants, weatherization should become an in-demand occupation.

References O*Net,arizonavirtualonestop.com, www.maricopa.edu/.





Maintenance and Repair Technician

Job Information Job Content

Job Title Maintenance and Repair Technician

Level Mid Level

Description Perform work involving the skills of two or more maintenance or craft

occupations to keep machines, mechanical equipment, or the

structure of an establishment in repair. Duties may involve pipe fitting;

boiler making; insulating; welding; machining; carpentry; repairing

electrical or mechanical equipment; installing, aligning, and balancing

new equipment; and repairing buildings, floors, or stairs

Perform supervisory duties? No

Education High School diploma, GED, or High School Equivalence Certificate

Workforce Preparation

Work Experience Over 2 years, up to and including 4 years

Can experience and No

education balance each In Arizona, all similar to Weatherization Installer and Insulation

other? Worker.

Licensure May be required: A Master Electrician license, HVAC technician

license or EPA Universal Certification under section 608

Certification

Salary/Wages $20,800 - $43,600 year

Employment Outlook 11% nationally, 15% in Arizona; 470 projected job openings annually

References O*Net(49-9042.00 - Maintenance and Repair Workers, General),

CareerOneStop





Weatherization Auditor

Job Information Job Content

Job Title Weatherization Auditor

Level Mid Level

Description An auditor is a weatherization worker that assesses an eligible

dwelling for potential weatherization services. Auditors visually

inspect the building shell and mechanical systems; conduct

diagnostic, health, and safety tests; record the location, condition, and

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dimensions of walls, ceilings, floors, windows, doors, and mechanical

systems; enter data into a computerized energy audit or use a priority

list to select cost-effective measures; and prepare clear and accurate

work orders to ensure the most appropriate measures are installed

properly

Perform supervisory duties? Yes

Education Post-secondary certificate

Workforce Preparation Vocational education

Over 1 month, up to and including 3 months

Work Experience Over 6 months, up to and including 1 year

Can experience and No

education balance each Phoenix Job Order: Provide assistance to Lead Weatherization

other? Auditor on energy audits and coordinate sub contractors to perform

cost effective energy saving measures. Services include assisting

Lead WAP Auditor on Home Performance audits using approved

diagnostic equipment, tests shall include visual inspections along with

blower door diagnostics to determine duct and envelope leakage,

combustion appliance and combustion appliance zone test, gas leak

and draft tests. Documents all pre/post results and completes reports

per WAP or EPA Home Performance contracts.

Licensure KNOWLEDGE, SKILLS AND ABILITIES Minimum Required: -

General knowledge in carpentry, heating/cooling, plumbing, electrical,

handicap modifications and energy and water conservation - Must

have valid AZ driver's license - Must keep current auto insurance -

Must be able to perform work that requires stooping and bending -

Must be able to lift 35 pounds on a regular basis - Must be able to lift

50 pounds on an occasional basis Preferred: - Bilingual

WORK EXPERIENCE AND EDUCATION Minimum Required: - At

least three years experience in general repairs Preferred: - High

school diploma or GED - More than five years experience in general

repairs - One year performing diagnostic testing and energy audits

Certification Association of Energy Engineers offers the Residential Energy

Auditor (REA) certification program, not always a requirement.

Salary/Wages Median wages $27.64 hr., Actual Job Order states "Depending On

Experience - DOE".

Employment Outlook Bright Outlook according to O*Net. Labeled a Business Operations

Specialist, predicted a 26% growth in Arizona.

References O*Net, Arizona Workforce Connection, and Arizona Virtual OneStop.





Building Inspector

Job Information Job Content

Job Title Building Inspector

Level Mid Level

Description Inspect structures using engineering skills to determine structural

soundness and compliance with specifications, building codes, and

other regulations. Inspections may be general in nature or may be

limited to a specific area, such as electrical systems or plumbing.

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Review and interpret weatherization plans, blueprints, specifications,

and construction methods to ensure compliance to legal requirements

and safety regulations

Perform supervisory duties? Yes

Education Bachelor's degree

Workforce Preparation On-the-job training

Over 6 months, up to and including 1 year

Work Experience Over 2 years, up to and including 4 years

Can experience and Yes

education balance each Most require Bachelor's degree, but in some instanced, experience

other? will be a substitute.

Licensure Per Job Order: Experience in MS Office (Word, Excel,

Outlook).Strong written communication skills. Ability to work

independently and as part of a team

Certification Residential Building Inspector (RBI) certification available through

International Code Council. Training available through Maricopa

Community College Network.

Salary/Wages Arizona beginning: $15.16, median, $23.96, high $35.26.

Employment Outlook Arizona predictions equal national - 17% growth. Designated Green

Job according to O*Net.

References O*Net, arizonavirtualonestop.com

Critical Developmental

Experiences For Weatherization Crew Chief

Building Inspector could move to Crew Chief with little or no additional

education. Supervisory skills required.







Occupational Health & Safety Specialist

Job Information Job Content

Job Title Occupational Health & Safety Specialist

Level High Level

Description Review, evaluate, and analyze work environments and design

programs and procedures to control, eliminate, and prevent disease

or injury caused by chemical, physical, and biological agents or

ergonomic factors. May conduct inspections and enforce adherence

to laws and regulations governing the health and safety of individuals

Perform supervisory duties? No

Education Bachelor's degree

Workforce Preparation

Work Experience Over 2 years, up to and including 4 years

Can experience and

education balance each No

other?

Licensure Knowledge of applicable federal, state and local laws, ordinances,

18







statutes, regulations, rules, policies and procedures.

Certification World Safety Organization offers a WSO - certified Safety Specialist

certification.

Salary/Wages Arizona: Beginning: $18.10, median $29.89, high $47.84 hr.

Employment Outlook Only 5% growth predicted for Arizona, compared to 11% nationally.

References O*Net, World Safety Organization, arizonavirtualonestop.com









Weatherization Crew Chief

Job Information Job Content

Job Title Weatherization Crew Chief

Level High Level

Description A Crew Chief is a weatherization worker that supervises a crew of

installers and directs their efforts to weatherize eligible dwellings

Perform supervisory duties? Yes

Education Associate's degree

Workforce Preparation Vocational education

Over 1 year, up to and including 2 years

Work Experience Over 2 years, up to and including 4 years

Can experience and

education balance each No

other?

Licensure

Certification Multiple courses are available through the Community College

Network: www.maricopa.edu/.

Salary/Wages Mid level is $15.46 hr. for Arizona

Employment Outlook Although there is some growth in Arizona (3%) predicted, this is lower

than National average of 11%.

References O*Net, www.arizonavirtualonestop.com/. www.maricopa.edu/

Critical Developmental

Experiences For Construction Supervisor

Four to six years work experience.





Construction Supervisor

Job Information Job Content

Job Title Construction Supervisor

Level High Level

Description Directly supervise and coordinate activities of construction or extraction

workers. Examine and inspect work progress, equipment, and

construction sites to verify safety and to ensure that specifications are

19







met. Read specifications, such as blueprints, to determine construction

requirements or to plan procedures. Estimate material or worker

requirements to complete jobs. Supervise, coordinate, or schedule the

activities of construction or extractive workers. Confer with managerial

or technical personnel, other departments, or contractors to resolve

problems or to coordinate activities. Coordinate work activities with

other construction project activities. Order or requisition materials or

supplies. Locate, measure, and mark site locations or placement of

structures or equipment, using measuring and marking equipment.

Record information such as personnel, production, or operational data

on specified forms or reports. Assign work to employees, based on

material or worker requirements of specific jobs.

Perform supervisory duties? Yes

Education Some college courses

Workforce Preparation Vocational education

Over 1 year, up to and including 2 years

Work Experience Over 4 years, up to and including 6 years

Can experience and

No

education balance each

Some job orders require a Bachelor's degree.

other?

Licensure Training courses available through Arizona community college network.

Certification Apprenticeship training could substitute for educational requirements.

Salary/Wages Arizona beginning: $18.76 - Median: $27.41 - $43.77 hr.

Employment Outlook Bright Outlook according to O*Net, but only a 4% growth predicted in

Arizona.

References O*Net. Occupational Outlook Handbook, arizonavirtualonestop.com;

www.maricopa.edu/

20







Phoenix, AZ: Solar Design Estimator

Community Days attendees identified two skill sets that could assist an individual seeking this type of position. One

set focuses on the hands-on, site visit responsibilities and the other focuses on post-site visit evaluation of

information gathered. For example, someone who provided on-site solar design consultation may need to have a

working knowledge of construction, know how to use 3-D design software, and/or know how to manage a solar

array in conjunction with existing building systems. On the other hand, someone who is providing guidance on

solar array installation may need to know how to read blueprints, how to use a computer and associated software,

the internet, have excellent communication and sales skills, as well as be able to negotiate with product vendors.

The pathway included for this occupational area includes these skills and many more.

Transferrable skills/experiences include: General contractor, carpenter, electrician, plumber, pipefitter, or

mechanic, including job experience in retail (such as a local hardware store or Home Depot), builders supply

companies, or plumbing/electrical supply companies.

Potential partners include: Habitat for Humanity, community college training programs, housing authorities,

municipalities, home builders associations, and educational foundations.

Resources:

 “Fluidic Energy, a growing renewable energy storage company, has committed to bringing a manufacturing

facility to Maricopa County along with several hundred jobs.”

www.bizjournals.com/phoenix/news/2010/10/28/fluidic-energy-commits-to-

facility.html?ana=e_vert#ixzz143Eq5n5J (Included in Appendices).

 12 Green Pioneers in the Phoenix area: www.bizjournals.com/phoenix/news/2010/10/28/Green-Pioneers-

help-usher.html?ana=e_vert#ixzz143ENk0l6 (Included in Appendices).

 www.findsolar.com helps consumers find providers of solar products and services, but is also a great

source for finding companies with potential jobs.

 The American Solar Energy Society www.ases.org specifically lists solar-related jobs and provides

information about solar industry professionals around the world. Click on “jobs” from their homepage.

 Solar Today www.solartoday.org is a magazine with articles about current technologies and businesses.

Appendices

AppendixE03.AZFluidicEnergyFacilityUpdate.pdf

AppendixE04PhoenixGreenPioneers.pdf

21







Table 3. Solar Design Estimator Competency Model with Detailed Industry Tiers:

Phoenix, AZ

Tier Name Tier Block



Interpersonal

Integrity Professionalism Reputation

Personal Skills

1

Effectiveness

F

Dependability/ Ability to

O Motivation Self-Development

Reliability Learn

U

N

Locating, Reading and Using

Academic Mathematics Writing Listening

D Information

2

Competencies

A

Critical and Analytical

T Speaking Information Technology

Thinking

I

O Business Following

Teamwork Planning/Organizing/ Scheduling

Workplace Fundamentals Directions

N 3

Competencies

Problem

Solving/Decision- Ethics Employability and Entrepreneurship Skills

Making



I Industry-Wide

4 Technical Quality

N Safety Industry Principles

Competencies Control/Continuous Troubleshooting

Awareness and Concepts

D Improvement

U

S

Solar Design

T 5 Sales Technical

Competencies Product Knowledge Project Estimation Solar Sales and Communication

R

Y



Tier 4 - Industry-Wide Safety Awareness: Complying with the procedures necessary to ensure a

Technical safe and healthy work environment

Competencies

Calls attention to potential and actual hazardous conditions as they arise

Complies with safety procedures and proper ways to perform work

Notifies person in charge and/or co-workers of unsafe work conditions



Industry Principles and Concepts: Knowing the basic and emerging

principles and concepts that impact the energy industry, including: energy

production, energy transmission and alternative energy technologies



Demonstrates an awareness of alternative and renewable energy

22







technologies, including geothermal energy, solar energy, wind energy, water

energy and biofuel

Is able to explain the flow of energy from generation through distribution to

the customer



Quality Control/Continuous Improvement: Demonstrating the ability to

design, analyze and effectively use systems, components and methods with

a framework of quality and continuous improvement



Determines how a system should work and how changes in conditions,

operations and the environment will affect outcomes

Uses logic and reasoning to identify the strengths and weaknesses of

alternative solutions, conclusions or approaches to problems



Troubleshooting: Diagnosing and correcting abnormalities and

malfunctions in equipment and production processes



Demonstrates knowledge of normal equipment operation (how the individual

pieces of equipment relate to each other) in order to spot potential

equipment problems before they occur

Tier 5 - Solar Design Product Knowledge:

Sales Technical Determine PV or solar thermal system designs or configurations based on

Competencies factors such as customer needs, expectations, and site conditions.

Distinguish product and installation differences between PV and solar

thermal systems.

Identify individual products and product components.

Keep up to date with terminology in the solar energy field.



Project Estimation:

Arrange actions in a certain order or pattern according to a specific rule or

set of rules.

Distinguish unique characteristics of each client or application and adapt

client consultation accordingly.

Estimate size and quantities associated with solar design installations in

order to determine time, costs, resources, or materials required to complete

an installation.

Provide estimations to supervisors, co-workers, and subordinates by phone,

in written form, e-mail, or in person.



Solar Sales and Communication:



Collaborate with colleagues to exchange information such as selling

strategies and marketing information.

Emphasize product features based on analyses of customers' needs, and on

23







technical knowledge of product capabilities and limitations.

Excellent customer service including discussing client needs, project goals,

and how needs/goals can be met by specific products and services.

Identify prospective customers by using business directories, following leads

from existing clients, participating in organizations and clubs, and attending

trade shows and conferences.

Negotiate prices and terms of sales and service agreements.

Prepare sales contracts for orders obtained, and submit orders for

processing.

Quote prices, credit terms, and other bid specifications.

24







Figure 2. Solar Design Estimator Career Lattice: Phoenix, AZ

25







Table 4. Job Information for Solar Design Estimator Career Lattice Jobs: Phoenix,

AZ



Telemarketer of Solar Installations

Job Information Job Content

Job Title Telemarketer of Solar Installations

Level Entry

Description Contact local homeowners; schedule at least 2 or more qualified

appointments per day; provide friendly and professional customer

service.

Perform supervisory duties? No

Education High school diploma, GED, or High School Equivalence Certificate

Workforce Preparation

Work Experience Over 6 months, up to and including 1 year

Can experience and No

education balance each 6 months call center experience desired; must be comfortable

other? working in sales and call center environment; excellent

communication skills; energetic and sales driven attitude

Licensure

Certification

Salary/Wages Per CareerOneStop: $15,600 - $32,600.

Employment Outlook Nationally declining 11%, declining in Arizona 6%, with 330 job

openings projected annually

References Actual job posting with CallMe Staffing found on

www.arizonavirtualonestop.com Job Order # JC17447220; O*Net 41-

9041.00 - Telemarketers

Critical Developmental

Experiences For Solar Sales Representative / Customer Service

Representative

Increased knowledge of solar PV and solar thermal systems as a

whole; additional customer service experience, knowledge of

principles and processes for providing customer and personal

services; knowledge of principles and methods for showing,

promoting, and selling products or services.



For Cost Estimator

Demonstrate competency in mathematics, attention to detail, learning

industry-specific software or financial analysis software, increasing

responsibility interacting with clients; consideration of relative costs

and benefits of system components.





Demonstrator/Product Promoter

Job Information Job Content

Job Title Demonstrator/Product Promoter

26







Level Entry to Mid-level

Description Demonstrate merchandise and answer questions for the purpose of

creating public interest in buying the product. May sell demonstrated

merchandise. Demonstrate and explain products, methods, or

services in order to persuade customers to purchase products or

utilize services; Provide product samples, coupons, informational

brochures, and other incentives to persuade people to buy products;

Keep areas neat while working, and return items to correct locations

following demonstrations; Record and report demonstration-related

information such as the number of questions asked by the audience

and the number of coupons distributed; Sell products being promoted,

and keep records of sales; Set up and arrange displays and

demonstration areas to attract the attention of prospective customers;

Suggest specific product purchases to meet customers' needs.

Perform supervisory duties? No

Education High school diploma, GED, or High School Equivalence Certificate

Workforce Preparation

Work Experience Over 6 months, up to and including 1 year

Can experience and

education balance each No

other?

Licensure

Certification None specified, but knowledge of equipment is desired. Courses such

as "AEN100 Survey of Alternative Energy" offered through

www.maricopa.edu would provide additional relevant knowledge.

Salary/Wages From CareerOneStop, in Arizona $16,600 - $45,700

Employment Outlook Very bright for Arizona, 26% increase (compared to 7% nationally),

with 110 job openings projected annually.

References O*Net 41-9011.00 Demonstrators and Product Promoters

Critical Developmental

Experiences For Solar Sales Representative / Customer Service

Representative

Increased knowledge of solar PV and solar thermal systems as a

whole; additional customer service experience, knowledge of

principles and processes for providing customer and personal

services; knowledge of principles and methods for showing,

promoting, and selling products or services.



For Cost Estimator

Demonstrate competency in mathematics, attention to detail, learning

industry-specific software or financial analysis software, increasing

responsibility interacting with clients; consideration of relative costs

and benefits of system components.





Office Receptionist for Alternative Energy Company

Job Information Job Content

Job Title Office Receptionist for Alternative Energy Company

27







Level Entry to Mid-level

Description Answer inquiries and obtain information for general public, customers,

visitors, and other interested parties. Provide information regarding

activities conducted at establishment; location of departments, offices,

and employees within organization. Tasks may include: Operate

telephone switchboard to answer, screen and forward calls, providing

information, taking messages and scheduling appointments; Greet

persons entering establishment, determine nature and purpose of

visit, and direct or escort them to specific destinations; Transmit

information or documents to customers, using computer, mail, or

facsimile machine; Hear and resolve complaints from customers and

public; Perform administrative support tasks such as proofreading,

transcribing handwritten information, and operating calculators or

computers to work with pay records, invoices, balance sheets and

other documents; File and maintain records; Provide information

about establishment such as location of departments or offices,

employees within the organization, or services provided.

Perform supervisory duties? No

Education High school diploma, GED, or High School Equivalence Certificate

Workforce Preparation On-the-job training

Anything beyond short demonstration, up to and including 1 month

Work Experience Over 1 year, up to and including 2 years

Can experience and Yes

education balance each In some cases, additional experience (as many as 5 years) and

other? education may be required depending on the technical requirements

of the job.

Licensure

Certification

Salary/Wages $17,600 - $37,400

Employment Outlook Bright: 15% nationally, 22% in Arizona; 1,070 projected job openings

in Arizona annually

References O*Net: 43-4171.00 Reception and Information Clerks; also job posting

on www.arizonavirtualonestop.com, including Job Order

#JC18075266 and "Office Receptionist" for Blue Oak Energy, Inc.

www.blueoakenergy.com/documents/Receptionist - November

2010.pdf accessed on November 7, 2010;

Critical Developmental For Solar Sales Representative / Customer Service

Experiences Representative

Increased knowledge of solar PV and solar thermal systems as a

whole; additional customer service experience, knowledge of

principles and processes for providing customer and personal

services; knowledge of principles and methods for showing,

promoting, and selling products or services.

For Cost Estimator

Demonstrate competency in mathematics, attention to detail, learning

industry-specific software or financial analysis software, increasing

responsibility interacting with clients; consideration of relative costs

and benefits of system components.

28









Parts Salesperson

Job Information Job Content

Job Title Parts Salesperson

Level Entry to Mid-level

Description Determine replacement parts required, receive and fill telephone

orders for parts, fill customer orders from stock, receive payment or

obtain credit authorization, take inventory of stock, advise customers

on substitution or modification of parts when identical parts are not

available, mark and store parts in stockrooms according to

prearranged systems

Perform supervisory duties? No

Education High school diploma, GED, or High School Equivalence Certificate

Workforce Preparation On-the-job training

Over 3 months, up to and including 6 months

Work Experience Over 6 months, up to and including 1 year

Can experience and

education balance each No

other?

Licensure

Certification

Salary/Wages Per CareerOneStop, in Arizona: $20,400-$49,900

Employment Outlook Average Projected Growth, 3% increase in Arizona, with

approximately 60 job openings projected annually.

References O*Net 41-2-22.00;

Critical Developmental For Cost Estimator

Experiences Demonstrate competency in mathematics, attention to detail, learning

industry-specific software or financial analysis software, increasing

responsibility interacting with clients; consideration of relative costs

and benefits of system components.



For Solar Sales Representative / Customer Service

Representative

Increased knowledge of solar PV and solar thermal systems as a

whole; additional customer service experience, knowledge of

principles and processes for providing customer and personal

services; knowledge of principles and methods for showing,

promoting, and selling products or services.





Cost Estimator

Job Information Job Content

Job Title Cost Estimator

Level Mid- to Upper-Level

Description Prepare cost estimates for product manufacturing, construction

projects, or services to aid management in bidding on or determining

29







price of product or service. May specialize according to particular

service performed or type of product manufactured, such as solar PV

or solar thermal systems. Present submittals, ongoing review of job

costs, provide material take off, and develop bill of materials for

projects.

Perform supervisory duties? Yes

Education Some college courses

Workforce Preparation

Work Experience Over 4 years, up to and including 6 years

Can experience and Yes

education balance each One actual job posting required a minimum of 5 years experience in

other? project management and estimating in commercial construction.

Preference given to experience in electrical/solar commercial

construction. Also, high school degree required, college degree in

construction preferred; Knowledge of blueprints and CAD drawings;

Experience assisting management during construction, holding

meetings and documenting construction proceedings; Ability to

manage time effectively and handle multiple projects concurrently.

Must be able to respond to rapidly changing priorities; Basic

understanding of construction contracts, insurance issues, permitting

issues and project scheduling; Proficiency and familiarity with

computers and software programs including: Word, Excel, PowerPoint,

AutoCAD, McCormick, and American Contractor.

Licensure

Certification NABCEP certification a plus (www.nabcep.org/)

Salary/Wages per CareerOneStop: $33,200 - $89,500

Employment Outlook Bright - nationally +25% increase, expected growth in Arizona is 15%,

with 170 projected job openings annually

References O*Net 13-1051.00 Cost Estimators; actual job posting viewed 11/7/10

at www.nukejobs.com/nucdetailjobs/2887183/Project-Manager-

Estimator--Solar-Construction.html

Critical Developmental

Experiences For Sales Manager

Increasing responsibility, supervisory experience, as well as

coordination, management of others and multiple projects.





Solar Sales Representative / Customer Service Representative

Job Information Job Content

Job Title Solar Sales Representative / Customer Service Representative

Level Mid-Level

Description Select solar energy products, systems, or services for customers

based on electrical energy requirements, site conditions, price, or other

factors. Assess sites to determine suitability for solar equipment, using

equipment such as tape measures, compasses, and computer

software. Sell goods for wholesalers or manufacturers where technical

or scientific knowledge is required in such areas as biology,

30







engineering, chemistry, and electronics, normally obtained from at

least 2 years of post-secondary education. Tasks may include: Contact

new and existing customers to discuss their needs, and to explain how

these needs could be met by specific products and services; Answer

customers' questions about products, prices, availability, product uses,

and credit terms; Quote prices, credit terms and other bid

specifications; Emphasize product features based on analyses of

customers' needs, and on technical knowledge of product capabilities

and limitations; Maintain customer records, using automated systems;

Negotiate prices and terms of sales and service agreements; Identify

prospective customers by using business directories, following leads

from existing clients, participating in organizations and clubs, and

attending trade shows and conferences.

Perform supervisory duties? Yes

Education Some college courses

Workforce Preparation

Work Experience Over 1 year, up to and including 2 years

Can experience and

education balance each Yes

other?

Licensure

Certification Potentially desired, but not required, courses/trainings include: "Solar-

Fundamentals of Solar Hot Water Heating" at

www.theknowledgebase.org/cgc; "Solar Power Professional" at

www.gatlineducation.com/cgc; or "Solar Paneling Photovoltaic System

Installation" at Chandler-Gilbert Community College

Salary/Wages per CareerOneStop: for Sales Reps, Wholesale and Mfg, Technical,

and Scientific Products: $32,100 - $118,600

Employment Outlook Bright: +10% nationally, +14% in Arizona; 400 projected openings

annually in Arizona

References O*Net: 41-4011.07 Solar Sales Representatives and Assessors and

41-4011.00 Sales Representatives, Wholesale and Manufacturing,

Technical and Scientific Products; actual job openings, including:

"Technical Customer Service Representative, Job#090326"

www.unirac.com/company/customer-service-tech.php; "Customer

Service Support Representative"

www.sharpusa.com/AboutSharp/Careers/SearchForJobs.aspx;

Critical Developmental

Experiences For Sales Manager

Increasing responsibility, supervisory experience, as well as

coordination, management of others and multiple projects.









Sales Manager

Job Information Job Content

Job Title Sales Manager

Level Upper-Level

31







Description Train, motivate, and support Dealer Sales personnel, advise customers

or clients, advise retail dealers in use of sales promotion techniques.

Direct the actual distribution or movement of a product or service to the

customer. Coordinate sales distribution by establishing sales

territories, quotas, and goals and establish training programs for sales

representatives. Analyze sales statistics gathered by staff to determine

sales potential and inventory requirements and monitor the

preferences of customers. Additional tasks may include: conduct

market research, conduct sales presentations, develop budgets, direct

and coordinate activities of workers or staff, discuss advertising

strategies, evaluate information from employment interviews, evaluate

product quality for sales activities.

Perform supervisory duties? Yes

Education Some college courses

Workforce Preparation

Work Experience Over 4 years, up to and including 6 years

Can experience and Yes

education balance each One position required a bachelor's degree at 5 years minimum sales

other? experience, solar industry experience preferred. Another position

required a minimum of 2 years of solar sales experience. Experience in

renewable/alternative energy industry is highly preferred.

Licensure

Certification Renewable Energy Classes are preferred, but not absolutely required.

Salary/Wages per CareerOneStop: in Arizona $41,300 - $166,400+

Employment Outlook Bright: nationally +15%, in Arizona +13%, with 320 general sales

manager openings projected annually

References O*Net 11-2022.00 Sales Managers; actual job postings: Sales

Manger-Grid Tie viewed 11/7/10 at

www.kyocerasolar.com/about/job_details.cfm?key=175; Sales

Professional - Power Systems Group viewed 11/7/10 at

www.aessolarenergy.com/Sales Professional Position.pdf; and

Territory Sales Manager - Solar with PrincetonOne in Phoenix - Job

Order #JC17268447 at www.arizonavirtualonestop.com

32







Phoenix, AZ: Agriculture Resource Liaison

Attendees identified an Agriculture Resource Liaison (ARL) as a position for someone with great communication

skills, and a passion for sustainable living. As a „connector‟ between the community and its agricultural resources,

this person needs to have a firm understanding of the local climate for funding, interest, and affordability as well as

the layout of the surrounding areas. An ARL needs experience dealing with the media and should be familiar with

the organization of a non-profit entity. With an understanding of general business practices, this person would also

understand the specifics of restaurant procedures and the regulations of local food and water agencies.



Attendees also noted a stunning increase in the number of farmers markets over the decade. In conjunction with a

renewed focus on local food production and local grocery chains, Phoenix is burgeoning with community support

for sustainable agriculture.



The ARL pathway contains many positions with varying degrees of skill requirements, knowledge, and experience.



Many opportunities were identified during the Community Day, including:

Organizations / Examples of What’s Going On

 Tigermountain Community Foundation www.tigermountainfoundation.org/

o “Tigermountain brought these assets together by creating community gardens as a meeting place

to not only bring nutritious, affordable, accessible foods but to also educate and stimulate the same

community.”

 U of A Master Gardener Program http://cals.arizona.edu/maricopa/garden/html/general/hort.htm

o $300, 16 weeks

 Agritourism – farms open to public, such as Schnepf Farms in Queen Creek http://schnepffarms.com/, and

Queen Creek Olive Mill http://queencreekolivemill.com/

 Farmers markets – small, often family operated

 Goodwill – Community garden

 Phoenix Permaculture Guild www.phoenixpermaculture.org/

 Hands On Phoenix Volunteer Coordinators http://handsonphoenix.org/

Ideas

 Approach/tap into local restaurants, hotels, food banks

 Aquaponics, hydroponics, vertical farming

 Urban agriculture/acres of land

 Restaurants along the light rail

In the workplace:

 Encourage employees to build „sustainable agriculture‟ mentality





Please see the Sustainable Agriculture Additional Resources within the Introduction.

33







Table 5. Agriculture Resource Liaison Competency Model with Detailed Industry

Tiers: Phoenix, AZ

Tier Name Tier Block



Personal Interpersonal Skills Initiative Ambition Adaptability & Flexibility

1

F Effectiveness

Willingness to Take Risks Willingness to Learn Connection to Food

O

U Science &

N Reading Writing Mathematics

Academic Technology

D 2 Competencies

A Communication- Listening & Critical & Analytical

Sustainable Agriculture

T Speaking Thinking



I

Planning & Problem Solving &

O Creative Thinking Networking

Workplace Organizing Decision Making

3

N Competencies

Checking, Examining, Business

Computer Applications

and Recording Fundamentals



I Principles of Innovation &

Industry-Wide Planning Marketing

N Entrepreneurship Invention

4 Technical

D Competencies Business Risk Assessment and Business

Financial Management

U Operations Management Practices

S

Sustainable

T

Agriculture Industry Laws & Regulations Practical Application

R 5 Technical

Y Competencies



Tier 4 -Sustainable Principles of Entrepreneurship: Knowledge of processes and characteristics that are

Agriculture Technical central to entrepreneurial activities.

Competencies Entrepreneurial Process

 Implement processes associated with successful entrepreneurial performance

 Discovery - stage in which the entrepreneur generates ideas, recognizes

opportunities, and determines the feasibility of ideas, markets, ventures, etc.

 Concept Development - stage in which the entrepreneur plans the venture,

identifies needed resources using a business plan, identifies strategies to protect

intellectual property, etc.

 Resourcing - stage in which the entrepreneur identifies and acquires the financial,

human, and capital resources needed for the venture startup, etc.

 Actualization - stage in which the entrepreneur operates the venture and utilizes

resources to achieve its goals/objectives

 Harvesting - stage in which the entrepreneur decides on the venture's future

(growth, development, demise)

34







Leadership & Team Building

 Exhibit passion for goal attainment

 Take responsibility for the enterprise

 Lead others using positive statements

 Encourage creative thinking and innovation

 Determine the roles and responsibilities that leaders and members bring to an

organization

 Enlist others in working toward a shared vision

 Build consensus

 Evaluate characteristics of effective team players and effective teams

 Build a team to compliment one's own skills and talents

 Select people who are committed, interested, and capable of undertaking the task at hand

 Recognize others' efforts

Managing Growth

 Use a replicable process to create enterprises that are sustainable

 Manage the implementation and execution of the business plan to grow the enterprise

 Recognize when to seek outside help and use available resources

 Follow advice from trusted sources

 Recognize when the enterprise has reached its potential

 Develop a continuation plan

 Pass over leadership to others when the organization needs change

Innovation & Invention: Formulating new ideas for and applications of processes and

products.

Opportunity Orientation

 Identify changes in tastes, preferences, and trends as they are evolving

 Identify needs, wants, and problems as they are changing

 Identify smaller niche markets within larger markets

 Seek out opportunities to develop and offer new products and services

 Seek out opportunities to improve, streamline, reinvent work processes

 Maintain fit between business concept and opportunity

 Evaluate opportunities

 Create and undertake new business ventures

Research and Development

 Analyze the failure of other projects as research for a possible new venture

 Conduct research and development

 Conduct experiment and application

 Practice invention and innovation

 Identify design trends

 Incorporate human, environmental, and technological factors in the design process

 Design a system, product, or service

Technology Transfer

 Identify scientific research which has potential commercial value

 Analyze the consequences of societal or technological change

 Develop practical applications for the results of scientific research

 Apply newly created technology to new, innovative, productive uses

Planning: Determining the direction of an organization/enterprise and identifying a strategy

to achieve that direction.

Stages of Planning

 The Visionary Plan

35







 Identify a clear entrepreneurial opportunity

 Demonstrate research to support the viability of the idea

 Develop a rudimentary cash-flow projection

 Describe personnel requirements

 The Concept Plan

 Describe and explain the market opportunity the venture will address

 Explain how the product or service will work and how it is innovative

 Identify competition and describe strategy for meeting or beating

 Prepare a concise summary of the venture

 Review the plan and evaluate its effectiveness

 The Detailed Plan

 Develop a detailed description of the venture and of market opportunity

 Prepare complete plans: financial plan, accounting plan, legal plan, management

plan, production plan, and operational plan

 The Strategic Plan

 Provide the vision and key strategic elements of the plan

 Provide continuing guidance at a strategic level

 Keep the strategy focused

 Sell others on completed plans and on the process of continuous strategic planning

Venture Analysis

 Determine feasibility of ideas

 Assess start-up requirements

 Assess risks associated with venture

 Determine break-even point in venture

 Determine potential for profit or loss

 Estimate costs and potential revenues for planning purposes

Marketing: Planning and executing a strategy to promote and sell products, services, and

ideas.

Marketing Analysis and Strategy

 Conduct an environmental scan to obtain marketing information

 Identify a customer base

 Define a target market

 Conduct market analysis and customer profiling

 Determine unique selling proposition

 Calculate breakeven point

 Forecast sales

 Plan strategies for meeting sales quotas

 Analyze sales reports

 Monitor internal records for marketing information

 Develop a marketing plan

 Determine image business is to project (positioning)

Pricing

 Establish pricing objectives

 Select pricing strategies

 Set prices and adjust as necessary to maximize profitability

Product/Service Management

 Implement various methods to generate a product/service idea

 Plan product/service mix

 Choose product/service name

 Build brand/image

36







 Evaluate customer experience

Promotion

 Explain the role of promotion

 Prepare a promotional budget

 Develop a promotional plan

 Write a news release

 Obtain publicity

 Select sales-promotion options such as coupons, display, email

 Compare types of advertising media

 Conceptualize and design advertisements

 Evaluate effectiveness of advertising

Selling

 Establish relationship with the client/customer

 Determine customer/client needs and motives

 Recommend specific product

 Convert customer/client objections into selling points

 Close the sale

 Manage online sales process

Financial Management: Managing and controlling money and assets to successfully carry

out entrepreneurial activities.

Accounting

 Implement regular accounting procedures and financial reports

 Prepare estimated/projected income statement

 Estimate cash-flow needs

 Prepare estimated/projected balance sheet

 Determine and deposit payroll taxes

 File tax returns

Financing

 Determine financing needed to start a business

 Determine risks associated with obtaining business credit

 Identify sources of financial assistance

 Establish relationships with financial institutions

 Explore opportunities to secure venture capital

Money Management

 Establish financial goals and objectives

 Develop and monitor budget

 Manage cash flow

 Record deposits and withdrawals

 Implement procedures for managing debt

Business Operations: Carrying out ongoing activities involved in the running of a business.

Human Resource Management

 Develop a personnel organizational plan

 Determine hiring needs

 Recruit new employees

 Interview job applicants

 Select new employees

 Orient new employees

 Delegate responsibility for job tasks

 Encourage team building

37







 Build organizational culture

 Develop compensation and benefits plans

 Conduct performance evaluations

 Dismiss/fire employees

Operations Management

 Plan business layout

 Determine equipment needs

 Establish operating procedures

 Select business location and distribution channels

 Manage computer-based operating systems

 Establish company buying/purchasing policies

 Choose vendors and negotiate contracts

 Carry out daily operations: schedule staff, maintain inventory, organize shipping/receiving

Risk Assessment and Management: Developing a structured approach to managing

uncertainty and evaluating, assuming, and mitigating risks.

Legal Considerations

 Protect intellectual property rights

 Select form of business ownership (e.g., sole proprietorship, partnership, corporation)

 Obtain legal documents for business operations

 Explain businesses' reporting requirements

 Adhere to personnel regulations

 Implement workplace regulations (e.g., OSHA, ADA)

 Identify resources to keep current on business related laws and regulations

Risk Management

 Explain types of business risk

 Evaluate potential risks

 Determine ways that small businesses protect themselves against loss

 Determine business's liabilities

 Obtain insurance coverage

 Develop safety and security policies and procedures

 Establish parameters for staff responsibility/authority

Business Practices: Concepts, tools and practices used in business.

Administration and Management

 Knowledge of business and management principles involved in strategic planning,

resource allocation, human resources modeling, leadership technique, production methods,

and coordination of people and resources.

Evaluation and Assessment

 Knowledge of common models and tools for conducting and evaluating operational

assessments.

Production and Processing

 Knowledge of raw materials, production processes, quality control, costs and other

techniques for maximizing the effective manufacture and distribution of goods.

Purchasing

 Familiarity with standard purchasing models, tools and processes for obtaining goods.

Sales and Marketing

 Knowledge of principles and methods for showing, promoting and selling products or

services.

 This includes marketing strategy and tactics, product demonstration, sales techniques,

and sales control systems.

38







Transportation

 Knowledge of principles and methods for moving people, or goods by air, rail, sea, or

road, including relative costs and benefits.

Non-Profit Organizations: Key elements of non-profit 501(c)3 organizations.

Fundraising and Development

 Familiarity with common sources of funding for non-profit organizations.

 Knowledge and experience with grant writing and awareness of various funding sources.

Organizational Structure

 Familiarity with basic non-profit organizational structures.

 Understanding of roles for Board of Directors, Executive Director and other staff, and

volunteers.

Tier 5 -Industry-Sector Industry Laws & Regulations: Knowledge of local, state, and federal laws and regulations

Technical that impact the industry.

Competencies Organic Certification Standards

 Familiarity with regulations, application and compliance requirements for national organic

certification program.

Public Health Laws

 Knowledge of local laws and regulations on processing, preparation, storage and

distribution of food and food products.

 Ensure systems are in place to comply with all regulations and pass inspections.

 Ensure staff have proper certification for food handling, if applicable.

Water

 Knowledge of local water providers, regulatory agencies and restrictions to water usage in

work area.

Practical Application: Application of methods and techniques for sustainable farming or

ranching.

Direct Sales

 Experience selling farm products direct to consumers at farm stands, farmer's markets, or

other means.

Distribution

 Familiarity with various sustainable distribution models including, farmer's markets, farm

stands, Community Supported Agriculture (CSA) and wholesale markets.

 This also includes knowledge of end user markets such as groceries, food banks,

restaurants, hotels and institutional cafeterias.

Farming practice

 Familiarity with concepts and practices used to cultivate, maintain and harvest food using

sustainable methods.

 Includes soil and land management, pest management, crop planning,

production and harvesting

 Familiarity with alternative production methods such as aquaponics, hydroponics, vertical

farming is helpful.

Marketing

 Familiarity with common marketing methods and promotional campaigns employed in the

field.

 This includes "buy local" and "eat local" campaigns, directories, and use of internet and

social media.

Resources

 Knowledge of local and national organizations and programs that support sustainable

39







agriculture enterprises.

 Knowledge of funding sources including loans and grants.

 Knowledge of emerging research on sustainable small farm systems and business

enterprise.

40







Figure 3. Agricultural Resource Liaison Career Lattice: Phoenix, AZ

41







Table 6. Job Information for Agricultural Resource Liaison Career Lattice Jobs:

Phoenix, AZ



Farmer's Market Sales Representative

Job Information Job Content

Job Title Farmer's Market Sales Representative

Level Entry

Description Direct selling products in an open air environment, providing

information and answering questions, setting up and tearing down

display table, cash handling, recording information and storing

products between events.

Perform supervisory duties? No

Education High school diploma, GED, or High School Equivalence Certificate

Workforce Preparation On-the-job training

Anything beyond short demonstration, up to and including 1 month

Work Experience None

Can experience and

education balance each No

other?

Licensure

Certification

Salary/Wages $7.76 - $17.55 per hour 10%-median hourly wage for Phoenix.

Employment Outlook Unknown specifically for Farmer's Market Sales Representatives;

Outlook for Sales and related workers, all other in Arizona is +12%

References Career One Stop Occupation Profile: SALES AND RELATED

WORKERS, ALL OTHER: ARIZONA O*NET Summary Report for:

41-9099.00 - Sales and Related Workers, All Other

Critical Developmental

Experiences For Farmer's Market Assistant

Transferrable skills include:

Sales, customer service, and events coordination









Farmworker

Job Information Job Content

Job Title Farmworker

Level Entry

Description Manually plant, cultivate, and harvest vegetables, fruits, nuts and field

crops. Use hand tools, such as shovels, trowels, hoes, tampers,

pruning hooks, shears, and knives. Duties may include tilling soil and

applying fertilizers; transplanting, weeding, thinning, or pruning crops;

cleaning, packing, and loading harvested products. May construct

trellises, repair fences and farm buildings, or participate in irrigation

activities.

42







Perform supervisory duties? No

Education Less than high school Diploma

Workforce Preparation On-the-job training

Anything beyond short demonstration, up to and including 1 month

Work Experience Over 1 month, up to and including 3 months

Can experience and

education balance each No

other?

Licensure

Certification

Salary/Wages $17,600 Median salary in Arizona

Employment Outlook Average annual projected change in Arizona is 0%

References O*NET Summary Report for: 45-2092.02 - Farmworkers and

Laborers, Crop Career One Stop Occupation Profile:

FARMWORKERS AND LABORERS, CROP, NURSERY, AND

GREENHOUSE: ARIZONA

Critical Developmental

Experiences For Farmer

Business, management and crop production education are necessary

for this transition. This can be obtained through a certificate or AA

degree program or extensive on the job training or apprenticeship.

Locally available certificate and Associate's Degree programs include

Horticultural Science, Agribusiness/Agricultural Business Operations,

Agricultural Business and Management, and General

Crop Production









Administrative Assistant

Job Information Job Content

Job Title Administrative Assistant

Level Entry

Description Provide administrative support by conducting research, preparing

statistical reports, handling information requests, and performing

clerical functions such as preparing correspondence, receiving

visitors, arranging conference calls, and scheduling meetings.

Perform supervisory duties? No

Education Post-secondary certificate

Workforce Preparation On-the-job training

Over 3 months, up to and including 6 months

Work Experience Over 6 months, up to and including 1 year

Can experience and No

education balance each Employees in these occupations usually need one or two years of

other? training involving both on-the-job experience and informal training

with experienced workers. A recognized apprenticeship program may

43







be associated with these occupations.

Licensure

Certification

Salary/Wages Median salary in Phoenix is $37,100.

Employment Outlook Bright Outlook - 18% projected growth over next 10 years

References O*NET Summary Report for: 43-6011.00 - Executive Secretaries and

Administrative Assistants Career One Stop Occupation Profile -

EXECUTIVE SECRETARIES AND ADMINISTRATIVE ASSISTANTS:

ARIZONA

Critical Developmental

Experiences For Green Marketers

Specialized training in marketing obtained on the job or through

schooling will be required to make this job transition. Completion of an

associate‟s degree or bachelor‟s degree in Marketing/Marketing

Management, General or Public Relations would provide educational

credentials.



Transferrable skills include:

Customer service, public relations, advertising, sales, marketing and

web development.









Community Outreach Worker

Job Information Job Content

Job Title Community Outreach Worker

Level Entry

Description Conduct outreach and education to community members on a specific

topic or issue. This may include door-to-door canvassing, tabling at

community events, conducting educational presentations, or other

types of outreach.

Perform supervisory duties? No

Education Less than high school Diploma

Workforce Preparation On-the-job training

Anything beyond short demonstration, up to and including 1 month

Work Experience Over 1 month, up to and including 3 months

Can experience and

education balance each No

other?

Licensure

Certification

Salary/Wages Hourly wage for Community and Social Service Specialists, All Other

in Arizona is $11.27 - $17.81.

Employment Outlook Employment outlook for Community and Social Service Specialists,

All Other in Arizona is +28%

44







References Career One Stop Occupation Profile: COMMUNITY AND SOCIAL

SERVICE SPECIALISTS, ALL OTHER: ARIZONA

Critical Developmental

Experiences For Administrative Assistant

Demonstrated experience using office machines and with general

office administration is necessary for this transition. A certificate in

Administrative Assistance and Secretarial Science, General obtained

from a local community college would substitute for work experience.









Farmer's Market Assistant

Job Information Job Content

Job Title Farmer's Market Assistant

Level Entry

Description Provide assistance managing the Farmer's Market and assist with

planning, organizing, promoting and evaluating vendors.

Perform supervisory duties? No

Education High school diploma, GED, or High School Equivalence Certificate

Workforce Preparation On-the-job training

Over 3 months, up to and including 6 months

Work Experience Over 6 months, up to and including 1 year

Can experience and

education balance each No

other?

Licensure

Certification

Salary/Wages $13-$15 per hour

Employment Outlook Unknown

References www.govjobstoday.com/Jobs/JobAnnouncement.aspx?jid=822

Critical Developmental

Experiences For Farmer's Market Manager

On the job training or education in the areas of project management,

program coordination, and events coordination will help build

necessary skills for job advancement. Local certificate and Bachelor

of Arts programs in Business Administration and Management,

General would provide needed education.









Farmer

Job Information Job Content

45







Job Title Farmer

Level Intermediate - Medium Preparation Needed

Description Farmers and Ranchers - On an ownership or rental basis, operate

farms, ranches, greenhouses, nurseries, timber tracts, or other

agricultural production establishments which produce crops,

horticultural specialties, livestock, poultry, finfish, shellfish, or animal

specialties. May plant, cultivate, harvest, perform post-harvest

activities, and market crops and livestock; may hire, train, and

supervise farm workers or supervise a farm labor contractor; may

prepare cost, production, and other records. May maintain and

operate machinery and perform physical work.

Perform supervisory duties? Yes

Education Bachelor's degree

Workforce Preparation On-the-job training

Over 1 year, up to and including 2 years

Work Experience Over 2 years, up to and including 4 years

Can experience and Yes

education balance each Employees in these occupations usually need one or two years of

other? training involving both on-the-job experience and informal training

with experienced workers. A recognized apprenticeship program may

be associated with these occupations.

Licensure

Certification USDA Organic Certification

Salary/Wages Not available for Arizona; National median salary is $32,300

Employment Outlook Not available for Arizona; National outlook is -8%

References National Organic Program (NOP) www.ams.usda.gov/AMSv1.0/nop

O*NET Summary Report for: 11-9012.00 - Farmers and Ranchers

Career One Stop Occupation Profile: FARMERS AND RANCHERS:

ARIZONA

Critical Developmental

Experiences For Farm and Home Management Advisor

Formal education in the area of adult learning, teaching methods,

curriculum development and similar topics will be required for this

transition.









Green Marketers

Job Information Job Content

Job Title Green Marketers

Level Intermediate to Experienced

Description Green Marketers - Create and implement methods to market green

products and services.

Perform supervisory duties? Yes

46







Education Bachelor's degree

Workforce Preparation On-the-job training

Work Experience Over 2 years, up to and including 4 years

Can experience and No

education balance each Green Marketers usually require at least Work experience, plus

other? bachelor's degree. However, not all employers may make this a hiring

requirement.

Licensure

Certification

Salary/Wages Median salary range for Arizona is $73,500

Employment Outlook Average annual percent change in jobs for Arizona is +6%

References O*NET Summary Report for: 11-2011.01 - Green Marketers Career

One Stop Occupation Profile for ADVERTISING AND PROMOTIONS

MANAGERS: ARIZONA









Farmer's Market Manager

Job Information Job Content

Job Title Farmer's Market Manager

Level Intermediate - Medium Preparation Needed

Description Responsible for on-site management during the market season as

well as a number of necessary pre-season and post-season tasks.

Perform supervisory duties? Yes

Education Bachelor's degree

Workforce Preparation On-the-job training

Over 1 month, up to and including 3 months

Work Experience Over 2 years, up to and including 4 years

Can experience and

Yes

education balance each

Equivalent work experience may substitute for education.

other?

Licensure

Certification

Salary/Wages 10% of pay scale in Arizona $43,500 or $20.91 per hour. Salaries will

be based on number of hours worked and gross market sales and

may be lower than listed above.

Employment Outlook Arizona expects a +6% for General and Operations Managers over

the next 10 years.

References Farmer's Market Coalition - Market Manager & Organizer FAQ

http://farmersmarketcoalition.org/managerfaqs/#marketingstaff

O*NET Summary Report for: 11-1021.00 - General and Operations

Managers Career One Stop Occupation Profile GENERAL AND

OPERATIONS MANAGERS: ARIZONA

47









Farm and Home Management Advisor

Job Information Job Content

Job Title Farm and Home Management Advisor

Level Intermediate - Medium Preparation Needed

Description Farm and Home Management Advisors - Advise, instruct, and assist

individuals and families engaged in agriculture, agricultural-related

processes, or home economics activities. Demonstrate procedures

and apply research findings to solve problems; instruct and train in

product development, sales, and the utilization of machinery and

equipment to promote general welfare. Includes county agricultural

agents, feed and farm management advisers, home economists, and

extension service advisors.

Perform supervisory duties? Yes

Education Bachelor's degree

Workforce Preparation On-the-job training

Anything beyond short demonstration, up to and including 1 month

Work Experience Over 2 years, up to and including 4 years

Can experience and Yes

education balance each Employees may need some on-the-job training, but most of these

other? occupations assume that the person will already have the required

skills, knowledge, work-related experience, and/or training.

Licensure

Certification

Salary/Wages Information not available for Arizona; National median salary is

$44,180 annual

Employment Outlook Information not available for Arizona; National projected growth is

Little or no change (-2% to 2%)

References O*NET Summary Report for: 25-9021.00 - Farm and Home

Management Advisors









Sustainable Agriculture Liaison

Job Information Job Content

Job Title Sustainable Agriculture Liaison

Level Intermediate to Experienced

Description Develop market for locally produced food. Identify and develop

production and sales opportunities within the local community. Recruit

and train farmers, ranchers, and other producers to participate in new

market opportunities. Facilitate networking between production and

sales sectors in Phoenix, including farmers and ranchers, Farmer's

Markets, farm stand and green grocery operators, Community

Supported Agriculture (CSA) operators, chefs and other emerging

outlets.

48







Perform supervisory duties? Yes

Education Bachelor's degree

Workforce Preparation On-the-job training

Over 1 month, up to and including 3 months

Work Experience Over 2 years, up to and including 4 years

Can experience and

Yes

education balance each

Equivalent work experience may substitute for education.

other?

Licensure

Certification

Salary/Wages Unknown

Employment Outlook Unknown

References









Sales Manager

Job Information Job Content

Job Title Sales Manager

Level Experienced

Description Direct the actual distribution or movement of a product or service to

the customer. Coordinate sales distribution by establishing sales

territories, quotas, and goals and establish training programs for sales

representatives. Analyze sales statistics gathered by staff to

determine sales potential and inventory requirements and monitor the

preferences of customers.

Perform supervisory duties? Yes

Education Bachelor's degree

Workforce Preparation On-the-job training

Work Experience Over 4 years, up to and including 6 years

Can experience and No

education balance each Employees in these occupations usually need several years of work-

other? related experience, on-the-job training, and/or vocational training.

Licensure

Certification

Salary/Wages Entry level salaries in Virginia range from $41,300 - $52,700

Employment Outlook +13% average annual percent change in Arizona

References O*NET Summary Report for: 11-2022.00 - Sales Managers Career

One Stop Occupation Profile for SALES MANAGERS: ARIZONA