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City of Hopkins 2010-2011 Goals and Strategic Plan

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City of Hopkins 2010-2011 Goals and Strategic Plan Powered By Docstoc
					City of Hopkins
  2010-2011
   Goals and
Strategic Plan
SUMMARY

Goal I – Build on the Small Town Feel of Hopkins

Background: A small-town feel is a major part of the identity of
Hopkins. Surveys have demonstrated that it is also one of the
primary reasons people like living in Hopkins. Efforts in the future
need to capitalize on and enhance this important city asset.


Strategy 1- Create a More Vibrant Business Community
Strategy 2- Promote and Enhance City Events
Strategy 3- Provide Accessible and Friendly City Services



Goal II – Enhance and Promote Smart Urban Design
and Walkability

Background: Hopkins has been recognized as a city that
encourages smart urban design. This includes the ability to walk
to stores and other amenities. Advancing these goals also
improves the small town feel.


Strategy 1- Improve Walkability and Physical Connections in
the City
Strategy 2- Go Green
Strategy 3 – Healthy City Initiatives
Strategy 4 – LRT Planning and Transit-Oriented Development
Goal III – Take It to Them

Background: Hopkins has a reputation for strong citizen
involvement and engagement. The City needs to build upon that
strength by reaching out to deliver our messages and hear from
our stakeholders.


Strategy 1- Business Recruitment
Strategy 2- Involve Minority Populations/Diversity
Strategy 3- Engage the Rental Community of Hopkins
Strategy 4- Citizen Engagement Initiatives
2010-2011 City of Hopkins Goals


   Goal I – Build on the Small Town Feel of Hopkins

   Background: A small-town feel is a major part of the identity of
   Hopkins. Surveys have demonstrated that it is also one of the
   primary reasons people like living in Hopkins. Efforts in the
   future need to capitalize on and enhance this important city
   asset.


   Strategy 1- Create a More Vibrant Business Community


      1. Conduct a city-wide business forum to gauge the current
         status and the needs of the entire Hopkins business
         community.
             a. partner with the HBCA in conducting a business
             survey.
      2. Implement “Hopkins Artstreet” in conjunction with the city
         service clubs and business associations.
      3. Implement a “Shop Local” campaign.
      4. Explore ways to enhance the sense of place in
         commercial centers which include the installation of
         banners and directional signage.
      5. Adopt design guidelines and standards for Mainstreet
         from 12th Avenue to Shady Oak Road.


   Strategy 2- Promote and Enhance City Events


   1. Continue to promote and improve city events such as
      Mainstreet Days and the Raspberry Festival with the
      cooperation of event organizers.
      a.     Continue the presence of a “City Booth” at events
2010-2011 City of Hopkins Goals




   2. Promote smaller city events such as the Elks holiday tree
      lighting and Music in the Park.


   3. Continue to develop the “Hopkins In Motion” event that
      promotes an active lifestyle through the city trail and
      sidewalk system.


   4. Partner with film producers to host a premiere event for the
      Hopkins-filmed movie “The Convincer”.


   5. Continue to develop and expand the Hopkins Arts Festival.


   Strategy 3- Provide Accessible and Friendly City Services


   1. Better communicate and promote the customer-focused
      nature of city services.


   2. Explore methods to better utilize the volunteer force (e.g.,
      CERT members, police reserves) that exists in the City.
2010-2011 City of Hopkins Goals




Goal II – Enhance and Promote Smart Urban Design
and Walkability


Background: Hopkins has been recognized as a city that
encourages smart urban design. This includes the ability to walk
to stores and other amenities. Advancing these goals also
improves the small town feel.


Strategy 1- Improve Walkability and Physical Connections in
the City

   1. Create a new sidewalk and trail-oriented master plan to
      connect each residential area to a regional trail, Mainstreet,
      and/or an LRT station.

   2. Partner with other agencies and groups (e.g., Rotary Oasis)
      to improve and update paths, trails, and crossings in the
      community.

   3. Explore instituting a local shuttle service.

   4. Support the “Complete Streets” initiatives that have
      developed at the state and county levels.

   5. Explore methods to improve sidewalk and trail snow
      removal.
2010-2011 City of Hopkins Goals




Strategy 2- Go Green


   1. Utilize available grants to advance the organic recycling
      program.


   2. Work with the Green Team to publicly communicate green
      initiatives and improvements that have saved energy and
      money.


   3. Plan, promote, and conduct annual Earth Day events in
      Hopkins that support a sustainable city mission.


   4. Pursue a potential “Green Step” City Designation based on a
      program to be designed by the League of Minnesota Cities
      (LMC).


Strategy 3 – Healthy City Initiatives


      1. Continue to promote wellness activities among city
         employees.


      2. Continue to participate in and support the county-wide
         Step-to-It Challenge.


      3. Support the initiatives of the Hennepin County Active
         Living program.


      4. Participate in the Kids Corner program.
2010-2011 City of Hopkins Goals




      5. Participate in the Rec-Tivity program.


Strategy 4 – LRT Planning and Transit-Oriented Development

   1. Adopt the mixed-use zoning classification as outlined in the
      Comprehensive Plan that supports transit oriented
      development around proposed SWLRT stations.

   2. Partner with Hennepin County and SWLRT cities, through
      the Community Works project, to maximize the benefit and
      reduce the conflicts of the SWLRT line.

   3. Work with the City of Minnetonka and Hennepin County to
      develop plans and implementation strategies for the Shady
      Oak LRT Station and the Shady Oak road project.

   4. Work with the Minnehaha Watershed District, Hennepin
      County, and interested stakeholders to implement and build
      off the recommendations of the Blake Road Small Area plan;
      including improving pedestrian and bicycle amenities,
      greening of the corridor and exposure of Minnehaha Creek,
      and the redevelopment of key sites.

   5. Institute a policy or plan whereby all new developments are
      reviewed to ensure pedestrian-friendly design.
2010-2011 City of Hopkins Goals




Goal III – Take It to Them

Background: Hopkins has a reputation for strong citizen
involvement and engagement. The City needs to build upon that
strength by reaching out to deliver our messages and hear from
our stakeholders. The City will also strive to better educate the
community on a variety of city issues, policies and programs.


Strategy 1- Business Recruitment


   1. Work with the Marketing Committee and “Think Hopkins” on
      business recruitment efforts.
      a.     Updated business brochures


Strategy 2- Involve Minority Populations/Diversity


1. Utilize the Multi-Cultural Advisory Committee (MAC) to better
   connect with and communicate with the city’s diverse
   population.
2. Conduct Young American and New American Academies.
3. Create a plan to retain the immigrant outreach position and
   JCPP program in place.




Strategy 3- Engage the Rental Community of Hopkins
2010-2011 City of Hopkins Goals


   1. Continue the “Engaging Raspberry Renters” program which
      focuses on community building and citizen engagement in
      rental populations in Hopkins.


   2. Partner with the Hopkins Apartment Manager’s Association
      (HAMA) to advance communications and relationships with
      the rental community.


Strategy 4- Citizen Engagement Initiatives

   1.     Conduct City Council and Board and Commission
          meetings at off-site locations of interest.

   2.     Explore the use of social media to engage and
          communicate with residents and businesses.

   3.     Conduct presentations with different groups throughout
          the community on city goals and initiatives.

   4.     Engage the community in the area of emergency
          preparedness.
            a. Pursue designation as a “Storm-Ready” City
            b. Conduct Quarterly CPR classes
            c. Implement Fire Safety program for seniors
            d. Enhancing CERT

				
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