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					Digital Rights Management
                                  Contents



   Introduction of DRM
   Technology of DRM
   International DRM Market
   Korean DRM Market
   International DRM Companies
   U.S. DRM Companies
   Korean DRM Companies
   Demo Test




                        2
                                                 Introduction of DRM

▶ What is DRM (Digital Rights Management)?
- Methodology for the protection of media copyrights

- Includes the control of rights and usage permissions of content and digital
   information

- Service and technology supporting management of the production,
  distribution and usage of digital contents


▶ Why DRM?
- Prevents illegal copying & protects commercial
  value of digital contents                                            Protects the
                                                                         Right and
- Protects the secrecy of digital contents                              benefit for
                                                                    copyright holders,
- Protects the rights of intellectual property                       Industries and
                                                                        consumers
- Protects digital contents from modification and damage


                                                 3
                                        Technology of DRM

▶ DRM (Digital Rights Management)


 •   Solution providing safe and controlled transmission of digital content
     by using sophisticated encryption composed of clients’ password of
     hardwares unique ID of hardware

 •   Applicable field: digital music, image / cartoon / movie, on-line software
     or education, publishing, etc.

 •   Benefits
      1) Enable to charge digital contents
      2) Capable of and preventing illegal copies of digital contents
      3) Capable of protecting digital content both on-line and off-line
      4) Provides safe distribution and control of digital content




                                       4
                        Technology of DRM
▶ Architecture of DRM




                                  - Source: SealTronic -


                        5
                                             Technology of DRM

▶ Watermarking
•   Technical method for protecting multimedia contents by hiding and
    abstracting special types of Watermarks (copyright information, logos,
    seals, serial numbers, etc.)

•   Applicable field: e-books, images, video and audio contents, digital TV, text, etc.

•   Benefits
     1) Enable to charge digital contents
     2) Capable of tracking and preventing illegal copies of digital contents
     3) Capable of proving copyrights, originals, alterations and abstracting information

▶ Types of Watermarks
    Robust Watermark                                                Visible Watermark
    Fragile Watermark                                              Invisible Watermark
                                     Watermarking
    Private Watermark                                             Verification Watermark
    Public Watermark                                              Transaction Watermark


                                             6
    Technology of DRM

▶




              - Source: MarkAny -


    7
                                                       International DRM Market

 Overview of international digital contents market                              Overview of international DC solution market
                                                                2003~2007                                                                   2003~2007
           2002     2003     2004     2005     2006    2007                             2002    2003     2004    2005       2006    2007
                                                                  CAGR                                                                        CAGR
Worldwide 90212       113983  138984  167729  203454   242515     20.8%      Am erica   2523    3092     4068     5751      8712    14188     48.4%
  Gam  e   28458       28657   28747   23802   32106    35927      5.8%       CMS       1720    1810     1950     2130      2300     2460      8.0%
  Digital                                                                     DRM       228      470     969      1997      4116     8482    106.1%
           24123       29739   35881   42857   50186   55462      16.9%
  Video                                                                       CDN       575      812     1149     1624      2296     3246     41.4%
 Mobile    21914       32211   42818   56388   69000   80263      25.6%      Europe     960     1343     2061     3330      5547     9630     63.6%
   DC                                                                         CMS       500      570     720       930      1130     1290     22.7%
            3979        5154    7265   10912   17284   28811      53.8%
 Solution                                                                     DRM       176      362     747      1540      3173     6540    106.1%
  Online                                                                      CDN       284      411     594       860      1244     1800     44.7%
           11110       17328   23113   27326   32511   38949      22.4%
Education                                                                     Asia      352      514     808      1299      2128     3489     61.4%
  Online                                                                      CMS       180      220     300       410       550      650     31.0%
             628         894    1160    1444   2367    3103       36.5%
  Music                                                                       DRM        36       74     153       316       652     1343    106.1%
    ※ 1. Unit: Million US $                                                   CDN       136      220     355       573       926     1496     61.6%
    - Source: Korea IT industry promotion agency -                            etc.      144      205     328       532       897     1504     64.5%
                                                                              CMS       100      120     180       270       400      550     46.3%
 CAGR of International DRM market by area                                     DRM        16       34      65       134       276      570    102.3%
                                                                              CDN        28       51      83       128       221      384     65.5%
                 2003              2007
                                                                CAGR        Worldwide   3979    5154     7263    10911      17284   28811     53.8%
           scope       ratio scope       ratio                                CMS       2500    2720     3150     3740      4380     4950     16.1%
 Am erica   470       50.0%   8482      50.1%                   106.1%        DRM       456      940     1934     3987      8217    16935    106.1%
 Europe     363       38.6%   6540      38.6%                   106.0%        CDN       1023    1494     2181     3184      4687     6926     46.7%
  Asia       75        8.0%   1344      7.9%                    105.7%          ※ 1. Asia includes Korea, Japan and China
  etc.       32        3.4%   569       3.4%                    105.3%          ※ 2. Unit: Million US $
Worldwide   940      100.0%  16935     100.0%                   106.1%          - Source: IDC, KIPA -
    ※ 1. Unit: Million US $
    - Source: Korea IT industry promotion agency -


                                                                            8
                                                       Korean DRM Market

<Overview of Korea DC market>                          <Overview of Korea DRM market>




 ※ 1. Unit: Million US $
                                                       ※ 1. Unit: Million US $
 - Source: Ministry of Information and communication
                                                       - Source: IDC -
                  Republic of Korea -




                                                       9
                             International DRM Companies
▶ Product/ Market Report
                                    Audio:music                         Documents
                                                                                         Other(3D WM,    Video content
                                      content         Photo/digital    depository and
                                                                                       Tracking,Hardwa     providers,
                                   developers and   image providers      document
                                                                                              re...)     broadcasting
                                      providers                       service provider
          ALPHA TEC. LTD                  1                2                                    3              1
            AlpVision SA                                                                        1
             Authentica                                                       1
                BayTSP                                                                          1
  DataMark Technologies Pte Ltd                            1                  2                 1
      Digimarc Corporation                                 3                  2                 1
  Digital Copyright Technologies                           1                  2                 1              1
       Digital World Services            2                 2                                                   2
         eWatermark.com                                    1
             Hostcentric                 3                 2                2                1                 2
                 IBM                     1                 1                                                   1
              InterTrust                                   2                1
     Macrovision Corporation
              Microsoft                  1                                                   1                 1
             MTL Systems                                   2                1
                Philips                                                                                        1
           RightsLine, Inc.              1                                  1                                  1
            SecureMedia                                                                                        2
       Signum Technologies                                 2                2                                  1
   Spectra Systems Corportion                                                                1
   Widevine Technologies, Inc.                                                                                1
                                        13%              28%               21%              16%              21%


                                                          10
                               International DRM Companies



 Signum Technologies provides a range of advanced digital watermarking solutions for
 copyright protection and communication applications embracing a wide range of
 business, professional and institutional sectors.


▶ Products

  SureSign                                                         VeriData
- SureSign Enterprise is a powerful automated                    - VeriData iDem is a simple-to-use Windows program which
  batch-processor application designed for embedding and           will validate your digital photographic records to deny
  detecting watermarks in digital images in networked              anyone the opportunity of subsequently altering them
  environments. Typically, these are high-volume users of          without detection. Widely used by law-enforcers
  digital images such as museums, stock-photo libraries,           worldwide, the latest version is now faster and even
  news publishers, on-line content providers and picture           easier to use.
  agencies.
                                                                 - VeriData iDem, VeriData Image SDK
- SureSign Enterprise, SureSign Image SDK, SureSign
  Plug-ins




                                                            11
                                         U.S. DRM Companies

▶ Competitive Situation


               62 %                                              18 %



                                        4%


                2%                                               1%


 Others include: Alchemedia, Authentica, ClearKey Solutions, Digital World Services,
                 FileOpen, IBM, Infraworks, NetQuartz, Philips, Phocis, SealedMedia,
                 Smarte Solutions, Sony DADC, and TryMedia
                                                                        - Source: iPark Boston -


                                            12
U.S. DRM Companies




            - Source: Microsoft -


 13
                                          U.S. DRM Companies


 Digimarc Corporation is a leading supplier of secure media solutions used in a wide
 range of security, identification and digital media content applications. Digimarc's
 digital watermarking technology provides a persistent digital identity for various media
 content and is used to enhance the security of financial documents, identity documents
 and digital images.


▶ Products                                                    ▶ Status
                                                              - Digimarc has 152 issued
                                                                U.S. patents with more than
         IDMarc                        Imagebridge              3,000 claims, and more than
                                                                350 pending patent
                                                                applications in digital
                    MyPictureMarc                               watermarking, personal
                                                                identification and related
                                                                technologies.
     MediaBridge                     Digimarc Mobile
                                                              - In technical cooperation
                                                                with companies worldwide



                                            14
                                                   Korean DRM Companies

▶ Product/ Market Report

                                 Digital Image    Audio: Music                       Documents
                                                                  Video content                     Website content   Tracking,
                                  and Photo         content                        depository and
                                                                    providers,                        Copyright     Hardware and
                                   Copyright     developers and                      document
                                                                  broadcasting                        Protection    Other services
                                  Protection        providers                     service providers
        BCQRE Co.,Ltd                                                                     2                1
DigiTreal Technology Co., Ltd.         1                                 1                1                               1
         Dreamintech                                                                                       1
          Fasoo.com                                                      1                5                1
           Hanmaro                     1                1                1                1
          MarkAny Inc                                   1                1                1
          MetaRights                                    1                1
 SealTronic Technology, Inc.                            1                                1
                                    7.69%            15.38%            19.23%         42.31%           11.54%           3.85%




                                                                  15
                               Korean DRM Companies


MarkAny Inc. is the company that develops forgery preventor of multi-media content
and solution of Copyright protection. MarkAny provides Image, Audio, and Video system
based on watermarking technology and has unique technology of Digital Rights
Management.

▶ Products                                                 ▶ Status
                                                          - DocumentSAFER has over
                                                            70% of market share

                                                          - Leading company in
                                                            e-document market

                                                          - Owns 33 patents including
                                                            international patents

                                                          - Focusing on mobile contents
                                                            distribution and watermarking




                                          16
                                Korean DRM Companies



Presenting enterprises its innovative solutions and services based on DRM, Fasoo.com
helps its customers securely communicate with their business partners, customers,
employees and colleagues. Fasoo.com presents optimal solutions for each customer
ranging from SME to Fortune 100 with diverse product lines and business models.


▶ Products
                                                          ▶ Status
                              Enterprise
                              Solutions                   - All products applies
                                                            encryption as core technology

                                                          - Provides individual DRM
                                                            solution (Wrapsody)

  Commerce Solutions




                                           17
                                        Korean DRM Companies


 SealTronic leads digital content security market with development of advanced DRM &
 watermarking technologies. SealTronic's solutions are developed to protect personal, or
 corporate intellectual property rights, to prevent unauthorized copy, distribution or
 forgery of the copyrighted digital content. Also SealTronic's solution is designed to fit
 the variety of business models on wired or wireless environment, using international
 standard encryption technologies.

▶ Products
                   - RIGHTS@fer: Multimedia                         - e-DocuS@fer: Forgery Protection
                     Content Copy Protection                          Security Solution for Web issued
                     Solution                                         Document
                   - Technology applied: DRM                        - Technology applied: DRM,
                   - Sales Type: Solution Sales                       Watermarking
                                                                    - Sales Type: Solution Sales

                  - CastS@fer: Protection Solution                  - About dia content copyright &
                    for Broadcasting digital contents                 forgery protection solution using
                  - Technology applied: DRM,                          watermarking technologies
                    Watermarking                                    - Technology applied:
                  - Sales Type: Solution Sales                        Watermarking
                                                                    - Sales Type : Core Technology
                                                                      Licensing ( SDK Sales)


                                                        18
                                               Korean DRM Companies


  Since 1997, DigiTreal Technology has developed watermarking algorithms and
  technology. These efforts enable us to become the No. 1 digital watermarking company
  in domestic market and overseas market. Based on positioning, DigiTreal will supply our
  solutions targeting worldwide market customers and they will use our digital
  watermarking software products.

▶ Products
               - Applicable to Text /                       - Webcam verifies                            - Inserts watermark
                 Logo / Image                                 Embedded data and                            into e-documents
                 watermarking                                 links users directly to                      for checking
                                                              web destinations                             originals and
WaterStamp                                 MediaBridge                                  WaterStamp         forgery
             - Adjustment of visible       Reader 2.0
Standard 3.0                                                                            -Certificate
               watermarking (such as
               font, semi-transparency,
               rotation degree, etc)                        - Virtual printer driver                   - Embeds invisible
                                                              type S/W                                    watermark into video
              - Prompt reply to                                                                          files for original
 WaterStamp     insertion of watermark                      - Capable of inserting                       certification
Enterprise 3.0 and verification of         WaterStamp         various types of            WS-DVR
                copyrights                -Print 3.0 beta     watermarks                               - SDK type S/W



                                                              19
                                               Demo Test




                           Result message




WaterStamp Embedder 4.0 beta (trial version)


                                     20
                                                              Demo Test

▶ Watermarking
                              Robust Watermarking
                            (Embedding Strength: 30)




                                 Robust Watermarking
                                         (Embedding
                                       Strength: 100)

     fd_02.jpg (153KB)                                  ⓒfd_02_wsr(30).jpg (262KB)




                              Fragile
                            Watermarking




   ⓒfd_02_wsf.jpg (186KB)                               ⓒfd_02_wsr(100).jpg (382KB)


                                           21
                                                           Demo Test

                                                      ▶ Verify Originals




                                                             ▲ Robust Watermarking
                                                          (Embedding Strength: 30, 100)

                                     Result message




                                                             ▲ Fragile Watermarking
WaterStamp Verifier 4.0 beta (trial version)

                                         22
                                                             Demo Test
▶ Verify Forged Images




                                                    ▲ Robust Watermarking
Forged Image (Rotation, Crop, Resize)            (Embedding Strength: 30, 100)




           ▲ Fragile Watermarking            ▲ Robust Watermarking (E.S: 100, Crop)


                                        23
                                            Demo Test




WaterStamp-Print 3.0 beta (trial version)

                                      24
                            Companies for Cooperation

     Watermarking                                       DRM



Signum Technologies is the world's premier
 vendor of advanced digital watermarking              Digital creates innovative software
 solutions for content protection and data         solutions for the creation, protection and
           integrity applications.                delivery of digital products across multiple
   ▶http://www.signumtech.com/                              platforms and devices.
                                                         ▶http://www.dwsco.com/




EWATERMARK.COM provides a technique
  for protecting the copyrights of digital        SecureMedia (formerly RPK SecureMedia) is
   content that enables everyone, from            a leading provider of encryption and Digital
 professionals to general users, to easily            Rights Management solutions for IP
protect their copyrights without having to                     Broadband Media.
     perform complicated procedures.                 ▶ http://www.ewatermark.com/
  ▶ http://www.ewatermark.com/


                                             25

				
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