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Greg Milsom

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					                                     Greg Milsom
                               Hagerstown, MD 21740
         greg.milsom@gmail.com   www.gregmilsom.com                 cell 410.404.4798

SUMMARY

Proven skills in project management, cross-functional collaboration, consensus building,
account services, creative direction, and leadership. Fifteen years of marketing and business
development experience coupled with branding, messaging, change management, contract
negotiations, event planning, and promotion. Creative, innovative problem-solver with
demonstrated success in both corporate and small business environments. Breadth of
experience includes: P&L management, product portfolio development, quantitative/financial
analysis, contract negotiation, and leading cross-functional project teams. I have a proven
ability to quickly understand the competitive situation and needs of the market, and then
define and execute marketing and financial strategies that increase growth and enhance
profitability.

EDUCATION

PhD Marketing—research student, Walden University (ACBSP accredited),
Focus on media and celebrity branding in relation to its profound impact on human
development and how we perceive ourselves and our world.

MBA Finance, American University (AACSB accredited),
Kogod College of Business Administration, Washington, DC
Focused on quality management, managerial economics, organization behavior, long-term
financial strategies, and the legal environment.

BS Marketing, University of Maryland (AACSB accredited),
Robert H. Smith School of Business, College Park, MD

TEACHING EXPERIENCE

2011 Principles of Marketing, John L. Grove College of Business - Shippensburg University
(AACSB accredited), Shippensburg, PA

2010 Principles of Management, Hagerstown Community College, Hagerstown, MD

CONFERENCES

2011 American Psychological Association (APA) Annual Convention, Washington, DC

2011 The Association of Faculties for the Advancement of Community College Teaching
(AFACCT) 21st Annual Conference, Baltimore, MD
                                       Greg Milsom
                               Hagerstown, MD 21740
         greg.milsom@gmail.com   www.gregmilsom.com                   cell 410.404.4798

POSTER PRESENTATIONS

2011 American Psychological Association Convention for Division 46: Media Psychology,
International Poster presentation, Washington, DC

United States Media Influences on International Students presented at The Association of
Faculties for the Advancement of Community College Teaching 21st Annual Conference,
Baltimore, MD

BUSINESS EXPERIENCE

Director of Finance, Operations, and Marketing - Salar, Inc.,
Baltimore, MD May 2003–October 2009
 Trained personnel, including work allocation and problem resolution; evaluated
    performance goals, made recommendations for personnel actions, motivated team
    members to achieve peak productivity and performance; mentored the internship
    program; administered all human-resource functions: recruiting, interviewing, training,
    employee benefits; all vendor relations.
 Created and implemented bonus structure to incentivize sales team.
 Responsible for web-marketing strategy, branding, production design, maintenance,
    content and marketing of website; online and digital marketing initiatives, email campaigns,
    web seminars, search-engine optimization, online editorial content, in-house podcasts,
    videocasts, and multimedia sales tools; digital video, digital audio, website traffic analysis
    and website usability; established Facebook and Twitter accounts, partnership with
    Microsoft & Motion Computing.
 Responsible for development and execution of the new strategic brand identity for a 10-
    year-old technology company and 4 additional brand extensions.
 Directed all marketing activities; interacted heavily with engineering, developing and
    launching new products and brands; ensured accurate collection and dissemination of
    financial data; analyzed monthly financial results, created fiscal reports; managed and
    directed establishment and administration of contractual arrangements and leased
    properties with external vendors.
 Developed and managed client business relationships with Johns Hopkins University and
    University of Pittsburgh Medical Center.
 Managed a budget of $600K+, contractors, and agency relationships; managed external
    marketing activities, campaign metrics, print advertising, tradeshows special events,
    demos, presentation design, sales tools, and corporate identity; established and
    disseminated brand direction throughout the organization; created style guides;
    responsible for trade show program which included 6 national events and several
    local/regional events.
 Developed strategy, planning and implementation of promotional ideas for both
    prospecting new business and closing on large contracts.
                                      Greg Milsom
                               Hagerstown, MD 21740
         greg.milsom@gmail.com   www.gregmilsom.com                  cell 410.404.4798

   Directed all aspects of the company’s accounting and finance activities to ensure accurate
    collection and dissemination of financial data; analyzed monthly financial results and
    created fiscal reports; managed and directed the establishment and administration of
    contractual arrangements and leased properties with external vendors.
   Awarded ”Best Places to Work 2009” by the Baltimore Business Journal.

Fee-Only Financial Advisor - Baltimore-Washington Financial Advisors, Inc.,
Ellicott City, MD March 2001–March 2003
 Developed long-term relationships with client contacts to better understand the areas of
     risk and emerging trends in their life.
 Created and standardized financial-planning products, optimal investment portfolio
     allocation, insurance needs, and estate planning structure; prepared general investment
     analyses for clients, including several with more than $4 million total assets; developed
     models, projected cash flow, and alternate capital structures.
 Developed and organized long-range financial and business plans; prepared financial
     projections for new business ventures and products, restructured alternative acquisitions,
     and divestitures; assessed impact on 3-year strategic and operational plans.

Owner - M&M Chesapeake, LLC,
Baltimore, MD July 1998–March 2001
 Raised $25,000 start-up capital and acquired $600,000 in accounts within 9 months.
 Establish monthly contact with clients to review money management and zero-based
    budgeting issues; mortgage refinancing, insurance needs, retirement, college-savings goals,
    and next-generation wealth transfer.
 Conferred with network of attorneys on bankruptcy filings, divorce and child-care issues,
    wills and trust formation.
 Developed a nearly 85% computer automated database and terminal-digit file
    management system for increased efficiency.
 Implemented low-cost marketing strategies using direct-mail campaigns, mass fax software
    and the Internet.

Corporate Financial Analyst - Union Labor Life Insurance Company,
Washington, DC August 1996–February 1998
 Managed a team of business unit financial analysts.
 Designed and used standard reporting packages for comprehensive 3-year strategic,
   marketing, and operational planning processes; reviewed 1-year operating budgets of
   revenue and expense items by product line/activity, business unit, and legal entity;
   prepared and reviewed financial projections for new business ventures and products,
   restructured alternative acquisitions, and divestitures; assessed impact on current year and
   3-year strategic and operational plans.
                                      Greg Milsom
                               Hagerstown, MD 21740
         greg.milsom@gmail.com   www.gregmilsom.com                  cell 410.404.4798

   Detailed all business plan assumptions and strategies; established quarterly reporting
    packages by business unit and legal entity, including financial analysis and narrative,
    coordinating input from business unit financial analysts.

ASSOCIATIONS

American Marketing Association - Baltimore, MD

American Psychological Association
      Division 46 - Media Psychology: focuses on various aspects of the media, including
      radio, television, film, video, newsprint, magazines, and newer technologies.
      Division 23 - Society for Consumer Psychology: focuses on those aspects of individual
      and social psychology and understanding consumers.

COMMUNITY ACTIVITIES

   Greater Baltimore Technology Council—founder and moderator of the Business Operations
    Roundtable, participant in the Chief Financial Officer Roundtable, Leadership Roundtable
    and Chief Marketing Roundtable, 2003 “Connector of the Year” nominee.
   Private pilot candidate—single engine, land.
   United States Coast Guard Master Power & Sail charter boat captain.
   Cofounder and former treasurer—Mid Maryland Triathlon Club, liaison with Under Armour.
   Volunteer, Ducks Unlimited – fundraising committee.
   Volunteer, St. Mary Catholic School—created and maintain current website,
    www.stmarycatholicschool.org

				
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