AIA Korea
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AIA Korea Key Employees
Name Job Title
Fast Facts
5F Shini Building, 64-5 Mr. Sang Hui Lee Chief Executive Officer
Headquarters Address
, Seoul, 100-012, South Korea
Telephone + 82 2 3707 4800
Company Overview
Fax + 82 2 2259 9351
AIA Korea is a provider of life insurance
Website N/A
products and services. The company offers
accident insurance, family insurance, savings
Ticker Symbol, Stock Exchange N/A
insurance, health insurance, term life insurance,
Number of Employees 700
medical and dental insurance and child care
insurance. It also provides financial services
Fiscal Year End December such as consultations and financial advice. The
company's products are distributed through
Revenue (in US$ million) N/A different channels such as financial consulting
experts; telemarketing and direct channels of
insurance products; bancassurance; hybrid
channel; and group insurance and corporate
sales personnel. The company is a subsidiary of
American International Assurance Company
SWOT Analysis Limited. AIA Korea is headquartered in Seoul,
South Korea.
Strengths Weaknesses
Key Competitors
Market recognitions Small scale of operations
American Home Assurance Co Inc
Repositioning for growth
American Life Holding Company, Inc. (Ticker: ALFE)
Wide product portfolio
First Fire & Marine Insurance Co., Ltd. (Ticker: 610)
Opportunities Threats KDB Life Insurance Co. Ltd.
Growth opportunities in the protection
Catastrophic losses
insurance segment
Strong growth in the Korean insurance
Competition from major Insurers
industry
Regulations in the Korean insurance
industry
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AIA Korea - SWOT Profile Page 1
AIA Korea
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TABLE OF CONTENTS
1 Business Analysis ................................................................................................................................... 4
1.1 Company Overview ................................................................................................................................................4
1.2 Business Description ..............................................................................................................................................4
1.3 Major Products and Services .................................................................................................................................5
2 SWOT Analysis ........................................................................................................................................ 6
2.1 SWOT Analysis - Overview ....................................................................................................................................6
2.2 Strengths ................................................................................................................................................................6
2.3 Weaknesses ...........................................................................................................................................................6
2.4 Opportunities ..........................................................................................................................................................6
2.5 Threats ...................................................................................................................................................................7
3 History ...................................................................................................................................................... 8
4 Key Employees ........................................................................................................................................ 9
5 Appendix ................................................................................................................................................ 10
5.1 Methodology .........................................................................................................................................................10
5.2 Disclaimer.............................................................................................................................................................10
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AIA Korea - SWOT Profile Page 2
AIA Korea
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List of Tables
Table 1: Major Products and Services....................................................................................................................................5
Table 2: History.......................................................................................................................................................................8
Table 3: Key Employees .........................................................................................................................................................9
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AIA Korea - SWOT Profile Page 3
AIA Korea
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1 Business Analysis
1.1 Company Overview
AIA Korea is a provider of life insurance products and services. The company offers accident insurance, family insurance,
savings insurance, health insurance, term life insurance, medical and dental insurance and child care insurance. It also
provides financial services such as consultations and financial advice. The company's products are distributed through
different channels such as financial consulting experts; telemarketing and direct channels of insurance products;
bancassurance; hybrid channel; and group insurance and corporate sales personnel. The company is a subsidiary of
American International Assurance Company Limited. AIA Korea is headquartered in Seoul, South Korea.
1.2 Business Description
AIA Korea is a provider of insurance products and services in Korea. The company offers products and services mainly in
four divisions: personal insurance, group insurance, bancassurance insurance and direct insurance.
The company’s personal insurance division offers personal insurance products such as bojangseong Insurance, pension
insurance, savings insurance; and variable insurance. Its bojangseong Insurance covers risks against injury, accident,
hospitalization and death, where as pension insurance plan provides after retirement support. It also offers consultation
and financial advice through experts and financial planners.
The group insurance division of the company offers insurance products and services for groups and corporate. Its two
main products are best partner casualty insurance and group regular insurance. The best partner casualty insurance
provides life insurance with a corporate welfare plan. The group regular insurance is a corporate plan, which provides
insurance in case of fire disasters and accidents and offers employee benefit services such as motivational support after
accidents. The bancassurance insurance consists of insurance plans for accidents and illnesses under b