Sustainability in the European Interior Design Industry 2011–2012 Market Trends and Opportunities by WMIntelligence

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									            Sustainability in the European Interior
            Design Industry 2011–2012:
            Market Trends and Opportunities, Forecast of Budgets and
            Profitability, Interior Design Industry Procurement and
            Marketing Initiatives


            Reference code: ICDR1302

            Published: September 2011


            World Market Intelligence

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© World Market Intelligence. This report is a licensed product and is not to be photocopied
 TABLE OF CONTENTS


TABLE OF CONTENTS

1      Introduction .................................................................................................................................9
    1.1 What is this report about? ............................................................................................................. 9
    1.2 Definitions .................................................................................................................................... 9
    1.3 Methodology .............................................................................................................................. 10
    1.4 Profile of survey respondents...................................................................................................... 12
       1.4.1      Profile of buyer respondents ................................................................................................................ 12
       1.4.2      Profile of supplier respondents ............................................................................................................. 13
2      Executive Summary .................................................................................................................14
3      Sustainability in the Interior Design Industry .......................................................................17
    3.1 Perception of sustainability ......................................................................................................... 18
       3.1.1      Perception of sustainability – buyers .................................................................................................... 18
       3.1.2      Perception of sustainability – suppliers ................................................................................................. 19
       3.1.3      Perception of sustainability – turnover .................................................................................................. 21
    3.2 Sustainability in business functions ............................................................................................. 24
       3.2.1      Sustainability in business functions – buyers ........................................................................................ 24
       3.2.2      Sustainability in business functions - suppliers ..................................................................................... 26
       3.2.3      Sustainability in business functions - turnover ...................................................................................... 28
    3.3 Key drivers of sustainability ........................................................................................................ 29
       3.3.1      Key drivers of sustainability - buyers .................................................................................................... 30
       3.3.2      Key drivers of sustainability - suppliers ................................................................................................. 31
       3.3.3      Key drivers of sustainability - turnover .................................................................................................. 34
    3.4 Major barriers to sustainability .................................................................................................... 36
       3.4.1      Major barriers to sustainability - buyers ................................................................................................ 36
       3.4.2      Major barriers to sustainability - suppliers............................................................................................. 37
       3.4.3      Major barriers to sustainability - turnover .............................................................................................. 39
    3.5 Key markets for growth............................................................................................................... 41
       3.5.1      Key markets for growth - buyers .......................................................................................................... 41
       3.5.2      Key markets for growth - suppliers ....................................................................................................... 45
       3.5.3      Key Markets for Growth - Turnover ...................................................................................................... 48
4      Implementation of Sustainability ...........................................................................................49
    4.1 Organizational pre-requisites for sustainability ............................................................................. 50
       4.1.1      Organizational pre-requisites for sustainability - buyers ........................................................................ 50
       4.1.2      Organizational pre-requisites for sustainability – suppliers .................................................................... 52
       4.1.3      Organizational pre-requisites for sustainability - turnover ...................................................................... 54
    4.2 Implementation of sustainable measures..................................................................................... 56
       4.2.1      Implementation of sustainable measures - buyers ................................................................................ 56


Sustainability in the European Interior Design Industry 2011–2012                                                                                        Page 2

© World Market Intelligence. This product is licensed and is not to be photocopied                                                Published: September 2011
 TABLE OF CONTENTS


       4.2.2     Implementation of sustainable measures - suppliers ............................................................................ 58
       4.2.3     Implementation of sustainable measures - turnover.............................................................................. 60
    4.3 Sustainable design principles...................................................................................................... 61
       4.3.1     Sustainable design principles - buyers ................................................................................................. 61
       4.3.2     Sustainable design principles - suppliers .............................................................................................. 63
       4.3.3     Sustainable Design Principles - turnover .............................................................................................. 66
    4.4 Key energy efficiency measures ................................................................................................. 67
       4.4.1     Key energy efficiency measures - buyers ............................................................................................. 67
       4.4.2     Key energy efficiency measures - suppliers.......................................................................................... 70
       4.4.3     Key energy efficiency measures – turnover .......................................................................................... 73
    4.5 Effective monitoring of sustainability............................................................................................ 74
       4.5.1     Effective monitoring of sustainability - buyers ....................................................................................... 74
       4.5.2     Effective monitoring of sustainability - suppliers.................................................................................... 77
       4.5.3     Effective monitoring of sustainability - turnover ..................................................................................... 79
    4.6 Sustainability monitoring tools ..................................................................................................... 81
       4.6.1     Sustainability monitoring tools - buyers ................................................................................................ 81
       4.6.2     Sustainability monitoring tools - suppliers ............................................................................................. 84
       4.6.3     Sustainability monitoring tools - turnover .............................................................................................. 87
5      Financial Implications of Sustainability ................................................................................88
    5.1 Cost saving expectations ............................................................................................................ 88
       5.1.1     Cost saving expectations - buyers........................................................................................................ 88
       5.1.2     Cost saving expectations - suppliers .................................................................................................... 90
       5.1.3     Cost saving expectations - turnover ..................................................................................................... 91
    5.2 Impact of sustainability on profits ................................................................................................ 92
       5.2.1     Impact of sustainability on profits - buyers ............................................................................................ 92
       5.2.2     Impact of sustainability on profits - suppliers ........................................................................................ 93
       5.2.3     Impact of sustainability on profits - cost saving expectations ................................................................ 94
       5.2.4     Impact of sustainability on profits - turnover.......................................................................................... 95
    5.3 Planned change in sustainability budgets .................................................................................... 97
       5.3.1     Planned change in sustainability budgets - buyers ............................................................................... 97
       5.3.2     Planned change in sustainability budgets - suppliers ............................................................................ 98
       5.3.3     Planned change in sustainability budgets – lack of budget as a barrier ............................................... 100
       5.3.4     Planned change in sustainability budgets - turnover ........................................................................... 100
6      Sustainable Procurement ......................................................................................................102
    6.1 Critical factors for supplier selection .......................................................................................... 103
       6.1.1     Critical factors for supplier selection - buyers ..................................................................................... 103
       6.1.2     Critical factors for supplier selection - senior level respondents ................................
								
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