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Cersanit SA: Company Profile and SWOT Analysis

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Cersanit SA: Company Profile and SWOT Analysis
Cersanit SA



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Cersanit SA Financial Snapshot



Operating Performance

Fast Facts

The company reported revenue of US$507.11 million

Headquarters Address al. Solidarnosci, 36, Kielce, 25-528,Poland

during the fiscal year 2010 (2010). The company's

revenue grew at a CAGR of 19.91% during 2006–

Telephone + 48 41 3158003

2010, with an annual growth of 11.80% over 2009. In

2010, the company recorded an operating margin of

Fax + 48 41 3158006 9.27%, as against 11.88% in 2009.



Website www.cersanit.com.pl

Revenue and Margins

Ticker Symbol, Stock Exchange CST, Warsaw Stock Exchange



Number of Employees 6,174



Fiscal Year End December



Revenue (in US$ million) 507.11



Revenue (in PLN million) 1,531.46









SWOT Analysis



Strengths Weaknesses



Focus towards quality Declining operational performance



Recognitions and award winning Gepgraphically concentrated

capabilities operations



Strengthening liquidity position Strengthening liquidity position



Strengthening solvency position



Opportunities Threats



Geographic diversification Economic instability of the EU nations



Winter Olympic Games in Russia Shortage of skilled labor









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Cersanit SA - SWOT Profile Page 1

Cersanit SA



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TABLE OF CONTENTS



1 Business Analysis ................................................................................................................................... 5

1.1 Company Overview ................................................................................................................................................5

1.2 Business Description ..............................................................................................................................................5

1.3 Major Products and Services .................................................................................................................................6

2 Analysis of Key Performance Indicators ............................................................................................... 9

2.1 Five Year Snapshot: Overview of Financial and Operational Performance Indicators ..........................................9

2.2 Key Financial Performance Indicators .................................................................................................................12

2.2.1 Revenue and Operating Profit .........................................................................................................................12

2.2.2 Asset, Liabilities and Capex .............................................................................................................................13

2.2.3 Net Debt vs. Gearing Ratio ..............................................................................................................................14

2.2.4 Operational Efficiency ......................................................................................................................................15

2.2.5 Solvency ..........................................................................................................................................................16

2.2.6 Valuation ..........................................................................................................................................................17

2.3 Key Competitors ...................................................................................................................................................18

3 SWOT Analysis ...................................................................................................................................... 19

3.1 SWOT Analysis - Overview ..................................................................................................................................19

3.2 Strengths ..............................................................................................................................................................19

3.3 Weaknesses .........................................................................................................................................................19

3.4 Opportunities ........................................................................................................................................................20

3.5 Threats .................................................................................................................................................................20

4 Cersanit SA - Company Statement ....................................................................................................... 21

5 History .................................................................................................................................................... 22

6 Cersanit SA - Key Employees ............................................................................................................... 23

7 Key Employee Biographies................................................................................................................... 24

8 Locations and Subsidiaries .................................................................................................................. 25

8.1 Head Office ..........................................................................................................................................................25

8.2 Other Locations and Subsidiaries ........................................................................................................................25

9 Appendix ................................................................................................................................................ 26

9.1 Methodology ......................................................

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