APRIL 29- MAY 6, 2004
Visual Communications, the nation’s
premier Asian Pacific American media arts
center, established the Los Angeles Asian
Pacific Film & Video Festival in 1983 to
celebrate the best and the brightest of
Asian Pacific American and Asian
International cinema and to generate
awareness for these productions. Festival
goers of over 10,000 members gather at the
8-day festival held at the Directors Guild of
America, David Henry Hwang Theatre, and
the Aratani Japan America Theatre during
VCFILMFEST
the month of May.
VC FilmFest: The Visual Communications
Los Angeles Asian Pacific Film & Video
Festival is a launching ground for Asian
Pacific American cinema. The Festival also
introduces Southland movie-going
audiences to the works of renowned Asian
international filmmakers and spotlights the
national cinemas of countries that are little
seen in the U.S., including Korea, India,
Thailand, Singapore and the Philippines.
The Visual Communications
LOS ANGELES ASIAN PACIFIC FILM & VIDEO FESTIVAL
Our brand-conscious, film-going audiences Our remarkable • Screening more than 100 innovative films in
celebrate Asian American Heritage Month achievements over 30 distinct programs
through cinema. We have a program for • Establishing the careers of emerging
are highlighted by: filmmakers and actors into the media
everyone, for all ages and ethnic groups.
industry or art world
The VC Film Fest is the ideal marketing • Providing a cutting edge showcase for
platform to reach the Asian Pacific Asian American Independent cinema and
demographic and the independent Asian International films
filmmaking community. We invite you to • Presenting world premieres, national debuts,
and local and regional premieres from
join us as a sponsor of the VC Film Fest!
renowned and emerging filmmakers
Become a proud partner in our mission to
• Providing educational and networking
showcase and cultivate the visions and
opportunities for filmmakers through panel
voices of our creative communities. discussions, seminars and workshops
featuring the industry’s most respected
artists and professionals
• Supporting an artist’s network for the
emerging filmmaker, with all presenting
directors on hand to introduce their films
and lead discussions
Partial List of
Supporting Sponsors
Corporate Sponsors
Presenting
Directors Guild of America
Gold
State Farm Insurance
Wahoo’s Fish Taco
Silver
ABC
FOX
The Los Angeles Times
Sony Pictures Entertainment
Variety
AUDIENCE PROFILE:
Bronze
Age Occupation Citibank
Cherry Sky Films
Hitachi, LTD
Under 21 6% Arts/Ent. 34% Japanese American Cultural &
Age 21-29 37% Business 12% Community Center
SAG Indie
Age 30-44 38% Student 12% Union Bank of California
Verizon
Age 45-60 14% Non-profit 7% United Talent Agency
Age 60+ 5% Profess. 17% Calendar Sponsor
Other 18% The Korea Times - Los Angeles
Receptions
Anheuser Busch Companies
Education Income Black Bush
Cherrystones Grill & Grotto
High School 6% Under 35k 41% Ching Restaurant
Creative Floral Design
Some college 17% 35k - 65k 37% KSCI-TV/Channel 18
Nonya Restaurant
Bachelor 50% 65k - 100k 14% Progressive Beverages
Graduate 25% 100k+ 8% Red Bull
Relaxtation
Via Café
• Embracing the new media movement • Providing Asian Pacific media Travel/Awards/Add’l Sponsors
Arclight Pacific Theatres
through exhibitions and seminars on new guidance and access services to
Cathay Pacific Airways
technologies, digital filmmaking, internet local universities including UCLA, East West Players
exhibition, web broadcasting, animation, USC, Loyola Marymount, Cal State Little Tokyo Service Center
and ongoing friends in filmmaking Northridge, Occidental College, Los Angeles Asian Pacific
• Attracting a vast audience of filmmakers, LA City College, Cal State Long Beach, Heritage Month
Scion
distributors, producers, movie buffs, Cal State Los Angeles, UC Irvine, Screenplay.com
students, artists, and industry pros UC Riverside, Santa Monica College Shockwave Creations
annually with upwards of 12,000 and many others Zhen
people from Los Angeles and throughout • Collaborating with professional and
Media
the world community groups including the Giant Robot
• Nurturing and promoting new talent Directors Guild of America, Screen Ikon - Art Goldstein
through the presentation of the Golden Actors Guild, Coalition of Asian Pacifics LA Weekly
Reel, New Directors/New Visions in Entertainment, Japanese American Production HUB
Variety
Awards, Armed With A Camera Award, National Museum, East West Players,
and audience awards Asian Professional Exchange, National Grant Awards
• Operating in an advisory and support role Asian American Telecommunications National Endowment for the Arts
for the national body of Asian Pacific Association, Asian Cinevision and California Arts Council
American Film Festivals reaching beyond many others Los Angeles Cultural Affairs
Department
San Francisco, New York, Seattle, Chicago, Los Angeles County Arts
Washington DC, and San Diego Commission
PRESENTING SPONSOR - $50,000 PREMIERE SPONSOR - $25,000 PLATINUM SPONSOR - $15,000
Become the “Presenting Sponsor.” Sponsors Present the Audience Award at Closing Night or Here’s a chance to name the theatre after you or
receive maximum exposure during the Festival as the Official "Product" of the Festival. Receive your company at the festival venues.
events and our year-round programs and special premium exposure during the Festival events and
events. our year-round screening and special events.
Sponsorship Benefits: Sponsorship Benefits: Sponsorship Benefits:
• Name billing on marquee at Union Center • Naming opportunity on Audience Award • Logo recognition year round in print and
for the Arts • Access to year-round screenings and on website
• Access to year round programs, screenings, special events • Designated Honorary Festival Chair
and special events • Logo recognition year round in print and • One-year enrollment as corporate member
• Logo recognition year-round in print and on on website of Friends of VC
website • Designated Honorary Festival Chair
• Designated Honorary Festival Chair • One-year enrollment as corporate member
• One-year enrollment as corporate member of Friends of VC
of Friends of VC
Access to Festival Access to Festival Access to Festival
• 20 Festival VIP badges to all general Festival • 10 Festival VIP badges to all general Festival • 10 Festival VIP badges to all general Festival
screenings and workshops (excluding Galas) screenings and workshops (excluding Galas) screenings and workshops (excluding Galas)
• 20 VIP Gala invitations to each of the three • 20 VIP Gala invitations to each of the three • 20 VIP Gala invitations to each of the three
Gala events Gala events Gala events
Brand recognition Brand recognition Brand recognition
• "Company Name Presents" billing with your • Logo billing on Audience Award Voting • "Company Name Theatre" billing signage and
logo on the cover of the VC FilmFest Catalog Ballots on tickets
and all Festival printed materials • Logo billing on the cover of the VC FilmFest • Logo billing on the cover of the VC FilmFest
• "Company Name Presents" billing with Catalog and all Festival printed materials Catalog and all Festival printed materials
prominent placement of logo in all Festival • Logo billing with prominent placement in all • Logo billing with prominent placement in all
consumer print advertising Festival consumer print advertising Festival consumer print advertising
• "Company Name Presents" billing on all Festival • "Audience Award" billing on all Festival press • "Platinum Sponsor" billing on all Festival press
press releases and press announcements releases and press announcements releases and press announcements
• "Company Name Presents" billing in Festival • "Premiere Sponsor" billing with logo in • "Platinum Sponsor" billing in Festival trailers
trailers Festival trailer • Command a full page, B&W Festival Catalog
• Logo billing in trade advertising • Logo billing in trade advertising Greeting
• Command a full page, 4-color Festival Catalog • Command a full page, 4-color Festival Catalog • Verbal acknowledgement at all programs
Cover Greeting Cover Greeting • Entitled to a 30 second company ad prior to
• An article of your company in the VC FilmFest • An article of your company in the VC FilmFest Opening Night and Closing Night Galas
Catalog and Welcome Statement Catalog and Welcome Statement • Entitled to 2 ad slide prior to general
• A separate press announcement • Verbal acknowledgement at all programs screenings
on sponsorship • Entitled to a 30 second company ad prior to • One-year exposure on VC Festival website with
• Verbal acknowledgement at all programs Opening Night and Closing Night Galas company link
• Entitled to a 60 second company ad prior to • Entitled to 3 ad slides prior to general • One-year listing as VC Master in the quarterly
Opening and Closing Night Galas screenings In Focus newsletter
• Entitled to 5 ad slides prior to general • One-year exposure on VC Festival website with
screenings company link
• One-year exposure on VC Festival website • One-year listing as VC Partner in the quarterly
with company link In Focus newsletter
• One-year listing as VC Pathfinder in the
quarterly In Focus newsletter
On-site Promotion On-site Promotion On-site Promotion
• Company-provided banner celebrated • Company-provided banner celebrated at all • Company-provided banner celebrated at
at all on-sites on-sites all on-sites
• Merchandising, promotional opportunities for • Merchandising, promotional opportunities for • Merchandising, promotional opportunities for
your company and products in connection your company and products in connection your company and products in connection
with the Festival with the Festival with the Festival
• Approved to showcase product at all Festival • Approved to showcase product at all Festival • Approved to showcase product at all Festival
events and programs. events and programs events and programs
• Product distribution in the Opening Night, • Product distribution in the Opening Night, • Product distribution in the Opening Night and
Filmmaker and Volunteer Gift Bags Filmmaker and Volunteer Gift Bags Filmmaker Gift Bags
GOLD SPONSOR - $10,000 SILVER SPONSOR - $5,000 BRONZE SPONSOR - $2,500
Become the designated host of the Opening Night Silver Sponsor(s) present one of the Festival’s Bronze Sponsor(s) may host one of the six
or Closing Night gala. special highlight programs. Choose from youth seminars held during the VC Film Fest or honor
programming to an industry networking reception our Volunteers.
or centerpiece film screening reception.
Sponsorship Benefits: Sponsorship Benefits: Sponsorship Benefits:
• Name recognition year round in print and on • Name recognition year round in print and on • Name recognition year round in print and on
website website website
• Designated Honorary Festival Board Member • Designated Honorary Festival Board Member • Designated Honorary Festival Board Member
• One-year enrollment as corporate member • One-year enrollment as corporate member • One-year enrollment as corporate member
of Friends of VC of Friends of VC of Friends of VC
Access to Festival Access to Festival Access to Festival
• 6 Festival VIP badges to all general Festival • 50 single ticket vouchers to any of the general • 25 single ticket vouchers to any of the
screenings and workshops Festival screenings and workshops general Festival screenings and workshops
• 14 single Gala invitations to each of the three • 10 VIP Gala invitations to each of the three • 6 single Gala invitations to each of the three
Gala events Gala events Gala events
Brand recognition Brand recognition Brand recognition
• "Gold Sponsor" billing at sponsored Gala event • "Silver Sponsor" billing at sponsored special • Prominent logo and billing placement in
• Logo billing on the cover of the VC FilmFest highlight event selected Seminar presentation
Catalog and all Festival printed materials • "Silver Sponsor" billing in the VC Film Fest • "Bronze Sponsor" billing in VC Film Fest Catalog
• "Gold Sponsor" billing in all Festival print Catalog and all Festival printed materials. and all Festival printed materials.
advertising • "Silver Sponsor" billing in Festival pre-program • Half-page B&W Festival Catalog Greeting
• "Gold Sponsor" billing on all Festival press trailer • "Bronze Sponsor" billing in Festival
releases and press announcements • ‘Sponsor of the Day’ billing in the VC Film Fest pre-program trailer
• "Gold Sponsor" billing in Festival trailer catalog and festival schedule • One year exposure on vconline.org website
• Command a full page B&W Festival Catalog • Full-page B&W Festival Catalog greeting • One year listing as VC Director in the quarterly
Greeting • Entitled to 1 ad slide prior to sponsor selected In Focus newsletter
• Verbal acknowledgement at all programs screening
• Entitled to a 15-second company ad prior to • Verbal announcement as presenter of special
Opening Night or Closing Night highlight event
• Entitled to 1 ad slide prior to general • One year exposure on vconline.org website
screenings • One year listing as VC Producer in the
• One-year exposure on VC Festival website quarterly In Focus newsletter
with company link
• One-year listing as VC Master in the quarterly
In Focus newsletter
On-site Promotion On-site Promotion On-site Promotion
• Company-provided banner celebrated at the • Company-provided banner at Festival venues • Signage at Festival venues
DGA & JAT • Approved to showcase product at one • Product distribution in the Opening Night,
• Merchandising, promotional opportunities for sponsored event Filmmaker and Volunteer Gift Bags
your company and products in connection • Product distribution in the Opening Night,
with the Festival Filmmaker and Volunteer Gift Bags
• Approved to showcase product at all Festival
events and programs
• Product distribution in the Opening Night,
Filmmaker and Volunteer Gift Bags
Opening Night and Closing Night
Galas The VC FILMFEST premieres
the newest and finest of Asian
Pacific American or Asian
VC FILM FEST EVENTS
International film on opening and VC FILM FEST: The Los Angeles Asian Pacific Film & Video Festival offers a range
closing night. The VC FILMFEST has of opportunities for you and your company to be involved in. Through our slate of
featured Tim Bui (Green Dragon), activities ranging from seminars, artist and national cinema spotlights, and other
Gene Cajayon (The Debut), Mabel special programs including our Gala Opening Night and Closing Night, we offer a
Cheung (The Soong Sisters), Justin selection of venues for you to reach our audience and increase brand awareness
Lin (Better Luck Tomorrow), Spencer
and exposure.
Nakasako (AKA Don Bonus), Renee
Tajima-Peña (My America…or Honk
If You Love Buddha), John Korty
(Farewell To Manzanar) and Miike
Takashi (The Bird People of China).
Artist Spotlight Long a festival Asian International Showcase Festival Seminars Where else can
staple, we celebrate the Works by noted Asian one find stimulating, intimate and
accomplishments of pioneering International filmmakers such as revealing conversations and network
Asian American film/videomakers Chen Kaige, Lino Brocka, John Woo, with award-winning filmmakers such
through the presentation of an Stanley Kwan, Im Kwon-Taek, as Miguel Arteta, Tony Bui, Ernest
exclusive premiere or retrospective Nonzee Nimibutr and many others Dickerson, Reginald Hudlin, Matthew
program. Academy Award® offer a glimpse of our global Libatique, Lisa Onodera, Wayne
winning directors, Jessica Yu and communities, customs and heritage. Wang and John Woo? The six
Freida Lee Mock are past recipients seminars highlight the latest issues
of the Spotlight Director Award Asian Pacific American Visions and developments for independent
presented Opening Night. Meet the young and the hip who are filmmakers and indie film lovers.
hungry to see what’s new in Topics include technical innovation;
Awards Ceremony The most independent Asian Pacific American conversations with directors, cine-
anticipated event of the festival is Film. From feature length works to matographers and editors; industry
the Awards Ceremony held at the exciting innovative shorts films, experts sharing their advice on
Closing Night Gala. This event gives many of these works represent the financing, producing and distribu-
sponsors an opportunity to make a next generation and new voices of tion. The VC Film Fest is a must for
difference in a filmmaker’s life. A Asian Pacific independent cinema. the burgeoning filmmaker and veter-
special feature is the Audience an helmer.
Award will take on the name of the
sponsor. VC also presents the juried
Golden Reel awards honoring new
emerging talent.
Past hosts and guests include:
ACTORS FILMMAKERS INDUSTRY LEADERS MEDIA COVERAGE
Dante Basco Miguel Arteta Tom Bowers Daily Variety
Joy Bisco Timothy Bui Terence Chang Giant Robot
Kieu Chin Tony Bui Michael Cole Hollywood Reporter
John Cho Henry Chan Jeff Dowd KoreAm Magazine
Robert Ito Ernest Dickerson Wenda Fong The Korea Times - Los Angeles
Michelle Krusiec Arthur Dong Peter Kang LA Weekly
Will Yun Lee Rita Hsiao So Yun Kim The Los Angeles Times
Bai Ling George Huang Chris Lee Los Angeles Magazine
Mako Reginald Hudlin Lisa Onodera New Times
Alec Mapa Keiko Ibi Quan Phung Rafu Shimpo
Marie Matiko Ang Lee Troy Poon YOLK Magazine
Ming-Na Matthew Libatique Elizabeth Stanley and over 50 community based
Nobu McCarthy Justin Lin Alex Wallau publications and local TV news
Rex Naverette Freida Lee Mock coverage from all network
Dustin Nguyen Renee Tajima-Peña affiliates and independent
Sandra Oh Chris Tashima stations
Sab Shimoto Wayne Wang
George Takei Forrest Whitaker
Lauren Tom John Woo
Tamlyn Tomita Jessica Yu
Rick Yune
Industry Networking Reception Armed With a Camera Our Youth Media A special program
Each year, VC hosts a special VIP unique creative program affords features work by high school
reception to show support for up to 10 young emerging youth for youth. Created by local
members, filmmakers and the filmmakers with production media arts centers, this program
industry. Filmmakers, industry awards to create 5 minute shorts brings together the students from
executives, funders and film arts in five months utilizing the latest various communities throughout
leaders have a chance to meet in technologies. A special Los Angeles.
a festive setting to develop showcase of their works is
relationships for new projects, presented during the Festival.
and possibly create collabora-
tions for future works. Volunteer Host Annually, over Contact Information:
100 volunteers work the entire Leslie Ito, Acting Executive Director
VC Love Fest is an after-hours festival. The volunteers are one (213) 680 - 4462 ext.39
extension to the Film Festival, of the most important ingredients
with live performances, DJs and in making the festival a huge Cindy Oda, Development Director
dancing. Well-attended post success. Join us in celebrating (213) 680 - 4462 ext.28
screening parties have been held volunteerism, independent film, Abraham Ferrer, Co-Director
at Sky Sushi in West Hollywood, and the culmination of media arts (213) 680 - 4462 ext.25
The Whiskey on the Sunset Strip, and charity at this year’s VC Film
and the Grandstar in Chinatown. Fest. David Magdael, Co-Director
Actor John Cho founded the VC (213) 624 - 7827
Love Fest in 2000.
The VC Film Fest’s comprehensive promotional materials reach an aggregate audience of well over
Printing courtesy of IKON Office Solutions
four million movie-goers throughout the Greater Los Angeles Area, making your program sponsorship
a smart investment. In addition to mainstream and ethnic print and broadcast outlets, your
company’s support of the Festival is also highlighted through:
Festival Catalog: Marquee:
Description: Complete with detailed program Description: Name billing on the marquee at
notes, essays, general info and indexes. the Union Center for the Arts in Little Tokyo
Print Run: 5000
Pages: 80+ Public Service Announcements:
Color: 4-color on selected pages Description: KSCI-TV/Channel 18 airs the
Distribution: Opening Night Audience, Festival’s public service announcement
available to entire Festival audience. throughout the day and evening for one week
Used year-round by programmers, prior to the festival.
curators and community organizations.
Ad deadline reservation: March 11 Festival website:
Description: An attractive and indispensable
Calendar of Events: Festival resource
Description: Complete description and Visits: Over 3,000 visitors per day
schedule of Festival’s many programs Deadline for inclusion: April 4
and special events
Print Run: 25,000 Pre-screening Trailer:
Pages: 25+ Up to 60 second company provided 35mm ad
Color: 4-color on selected pages screened prior to the opening and closing
Distribution: Members, VC Mail list, nights. Company provided slides presented
community centers, community events, prior to screenings
universities, community businesses Deadline for inclusion: March 4
Deadline for inclusion: March 4
Ticket Advertising:
Festival Posters/Flyers/Postcards: Description: Theatre name billing will be print-
Description: Various, including program ed on select theatre tickets
schedules, ethnic specific screenings, Print Run: 15,000
gala announcements Distribution:
Print Run: 25,000 Deadline for inclusion: March 4
Color: 4-color on selected poster/flyers
Distribution: Members, VC Mail list, Invitations:
community centers, community events, Description: The Festival’s exclusive
universities, community businesses announcement of its Opening Night event is
Deadline for inclusion: April 4 printed on high – quality paper
Print Run: 5,000
Print Advertising: Distribution:5,000
Description: Festival’s program schedule Deadline: January 31
presented in prominent display advertising
running in major local and national VIP Festival Badges:
publications such as the LA Weekly Good for all programs except for Opening and
Distribution: Potential readership of Closing Gala.
over 1 million
Deadline for inclusion: April 4 Festival Goodie Bags:
Distributed to all Opening Night Guests