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SIG workshop Workbook 09

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					Part 1: Branding
       Why Organizations Engage in Branding……………………………………… 3
       ACM’s Branding Process………………………………………………………. 3
       ACM’s Multiple Brand Strengths…………………………………………….. 3
       Program Progress……………………………………………………………… 3
Part 2: Recruiting & Retaining New SIG Members
       A. How to Reach Potential Members………………………………………...... 4
              1. Planning Ahead……………………………………………………… 4
              2. Direct Mail…………………………………………………………... 5
              3. SIG Applications…………………………………………………….. 6
              4. Word of Mouth…………………………………………………........ 6
              5. Announcements in MemberNet and Student Quick Takes…………... 6
              6. SIG Quick Join Form and SIG Websites……………………………. 6
              7. ACM Marketing Materials…………………………………………... 7
              8. SIG Marketing at Conferences……………………………………….8
              9. ACM Awareness at SIG Conferences Program……………………... 9
       B. Keeping SIG Members……………………………………………………… 9
              Communicate with Members……………………………………………9
              E-mail Newsletters and Listservs………………………………………..9
              Membership Surveys……………………………………………………10
Part 3: Public Relations Guidelines
       Build Awareness to Attract New SIG Members………………………………. 11
       Cultivating Media Interest…….…….………………………………………… 11
       Practice Interview Tips………………………………………………………... 11
Part 4: Member Services
       The Face of ACM……………………………………………………………... 13
       Membership Options Introduced in 2005……………………………………... 13
       Advanced Member Grades……………………………………………………. 13
Part 5: Chapter Programs
       About Chapters……………………………………………………..…………. 15
       Interested in Starting a Local Chapter? ……………………………………….. 15
Part 6: The Distinguished Speakers Program
       About The DSP …………………………………………………………….......16
Part 7: Student Research Competitions
       Why SRCs are Important……………………………………………………… 17
       SRC Opportunities Expanded…………………………………………………. 17
Part 8: Social Media
       Social Media for Marketing and Communications…………………………… 18
Enclosures
ACM Student Brochure
ACM Professional Brochure
ACM Large Publications Catalog
acmqueue Informational Flyer
ACM Digital Library Flyer
ACM Code of Ethics
Communications of the ACM Flyer
ACM Student Poster
Student Research Competition Flyer
Why Organizations Engage In Branding
Organizations are more than their products and services. They also convey an idea to the
larger world in which they operate. Branding communicates that idea through symbols
that create an emotional connection to the company. Effective branding differentiates
companies and builds trust and loyalty in their products and services
ACM’s Ongoing Branding Process
 Initiated branding process to:
   Create top of mind awareness throughout the computing community
   Position ACM as a key resource for industry, academia and government
   Promote ACM as a partner of choice among IT associations
   Developed “communications platform” of priorities and programs
   Assessed members’ reaction to communications platform
   Engaged outside firms to fine-tune key communications messages, symbols, and
      create Style Guide
ACM’s Multiple Brand Strengths
   Superior historical legacy of quality, credibility and content
   Internationally recognized brand profile
   Committed and proactive leadership
   Produces world-class publications and programs for disseminating information
   Maintains extensive online current and archival resources
   Oversees high profile Special Interest Groups (SIGs) with worldwide reputations
     for expertise in information technology.
Branding Program Progress
    Refreshed ACM look and feel, plus new Style Guide (www.acm.org/styleguide)
       Updated logo
       New tag line
       Targeted messages
       Templates for ACM publications
           Journals
           Transactions
    Templates for ACM SIGs/conferences
       Newsletters
       Conference Proceedings
       Calls for Papers
       CD/DVD Media
       Conference Program/Advance Covers
    Redesigned ACM marketing materials
       Brochures
       Posters
       Membership campaigns
       Catalogues
    Refreshed ACM web site
Surveys and discussions with ACM professional and student member focus groups
indicate that SIG membership is highly valued as a member benefit. SIG members say
they appreciate the quality of SIG conferences, tutorials and workshops.
Strategies for promoting membership growth for your SIG:
         New Membership Recruitment: Lessons Learned, Strategies, and How To's
         Membership Retention: Strategies for Retaining your Members
         Public Relations Guidelines for SIG Conferences

A. Reaching Potential Members
1. Planning Ahead
Each fiscal year offers SIG member recruitment opportunities. The key to membership
growth is consistent, continuous emphasis on recruiting, which should maintain a high
priority.

Effective member recruitment requires answering a few questions:
        What is the purpose, vision, and mission of your SIG?
        Who and where are your potential new members?
        When and how do you come into contact with potential new members?
        What is the best way to promote membership in your SIG?
        What campaigns have you tried to recruit new members? What worked?
        What budget can you afford to allocate towards new member recruitment?

Successful marketing is a program, not simply an individual campaign. This ongoing
effort requires looking at the fiscal year as a timeline, determining the key points of
contact with potential members, and creating a calendar of opportunities for a broad
range of program initiatives.

2. Direct Mail
ACM conducts multiple direct mail campaigns to recruit new members. These focused
campaigns assure the greatest recruitment of new members with carefully designed
materials. Each mail piece is a complete package, integrating design elements to create
an attractive look and feel that ensures a quality product. Direct mail pieces must include
a compelling message and call to action, and a method for quantifying. A 1-2% return is
considered highly successful for direct mail promotions.

Components of a direct mail program:
1. List selection: the most important aspect of your direct mail program. The appropriate
list is determined by answers to these questions: Who will you target? What lists will you
use? Internal ACM lists and/or external lists? What list selections (geographic regions,
titles, etc.) do you want? ACM uses Macromark, Inc. for its non-ACM list rentals, which
we can assist you in procuring.
      Associated Variable Costs:
      list rental
      merge/purges
      FedEx/UPS fees
2. Mail piece creation: What information will you include? What format will work best
for promotional brochures, applications, letters, flyers, etc? How many colors should they
be? What action should recipients undertake? How will you track your campaign’s
success?

Associated Variable Costs:
Mail Piece Design: brochure, stationery, membership application, outer envelope.

3. Printing and Mailing: A successful direct mail program goes through multiple editing
processes, including blueline reviews. After design completion, allocate three to four for
printing, assembling and mailing. ACM uses Sheridan Printing for its printing needs.

Associated Variable Costs:
Printing
Handling and Stuffing envelopes
Domestic/International Postage
Business Reply Envelopes (domestic and international)

4. Tracking Success: To capture the results of direct mail campaigns, ACM assigns a
unique identification code ("key code") to mailing pieces to track returns.
Communication among SIG Officers, SIG Staff, and the ACM Marketing Department is
important to ensure that new members are being reported correctly.

Assistance with a Direct Mail Campaign
ACM Marketing Department can facilitate your direct mail efforts with assistance for:
    Preliminary teleconferences to determine program agenda
    Acquiring mailing lists
    Reviewing mailing copy/text
    Obtaining design and printing quotes
    Communicating between SIG volunteers and designers
    Final design review
    Assigning tracking codes

For ACM Marketing Department assistance with a direct mail campaign, your SIG
Program Director or Program Coordinator can set up a teleconference with ACM
Marketing. Please allow two months for this timeline from start to finish.

Prior to the teleconference, please answer the following questions:
        1. What is the purpose of the direct mail program?
        2. Who is the ideal recipient of this mailing?
        3. Do you need ACM assistance in procuring internal and/or external lists?
        4. What action do you want recipients to undertake?
        5. When do you want the mailing to go out?
        6. What size is the mailing?
        7. Who will review mail piece copy, bluelines, etc. (Provide contact information.)
        8. What budget is allocated for this project?
3. SIG Applications
Applications for individual SIGs from ACM Marketing are available for member
recruitment. Customized applications can be created if adequate lead time is allowed.

SIG applications may be included in your SIG newsletter, conference advance programs,
conference proceedings, member speeches and workshops, conference registration areas,
conference registration bags, and handouts.

4. Word of Mouth
Ask each SIG member to invite their colleagues to join your SIG. You may want to
reward those members who successfully recruit new members.

5. Announcements in MemberNet and Student Quick Takes
MemberNet, ACM's monthly online newsletter, offers opportunities to announce SIG
news, programs, and events. Planning starts two months prior to each issue, and final
copy is due one month in advance. Notify your SIG Program Director/Coordinator if you
have a submission for an upcoming issue, or send email directly to mn-editor@acm.org.

The ACM quarterly e-mail newsletter, Student Quick Takes, provides additional
opportunities to promote SIG member programs, benefits, volunteering opportunities and
other news. To request inclusion, e-mail mktg@acm.org, and include your contact
information and details about the feature, service or product that you want to promote.

6. SIG Quick Join Form and SIG websites
ACM has a standalone Quick Join form at http://www.acm.org/joinsigs. Link to this site
from your SIG homepage for easy access to SIG membership.

Promote SIG programs, benefits, applications, and online join buttons on your web site
prominently on your website for easy visitor access and join procedures.

Member Recruitment through SIG Web pages
Suggestions for SIGs to increase member recruitment (based, in part, on several current
SIG websites).

Placement of membership information
1. Display join links to your application prominently at the top and the bottom of the page
for convenient access.

2. Make membership benefits information easily visible and accessible.

3. Convey your enthusiasm to visitors of your site, and prompt them to join the SIG right
away! Project a vital, energetic image of dedicated individuals working towards a
common goal.

4. Invite visitors to join the SIG and offer compelling reasons from answers to these
questions:
    a. Why should I join? What do I get? What are the benefits?
    b. Who are your SIG members, what types of jobs do they have, what are their
        interests?
   c.   Who are the SIG leaders? (include bios, pictures, letters from the Chair etc.)
   d.   Who should visitors contact for questions about joining?
   e.   What programs and initiatives are planned for the upcoming year?
   f.   How can new members get involved?
   g.   Where can members access meeting minutes, conference reports, and annual
        reports?
   h.   What are the areas of special interest to the SIG?
   i.   What programs and benefits are offered online?
   j.   Are there any working groups?
   k.   What is the planned calendar for involvement in the conferences?
   l.   What is the mission statement?
   m.   When was the SIG formed?
   n.   Is information on the SIG Bulletin included (publishing schedule, columns, etc.)?
   o.   Where should new members send comments and suggestions for future SIG
        projects?
   p.   Where are local and professional SIG chapters located?
   q.   Who should new members contact, and how can I set up a chapter in my area?
   r.   What networking and volunteering opportunities are available?

This list provides a starting point for recruitment discussions and website planning.

7. ACM Marketing Materials
Many ACM marketing materials reference the SIGs. These include:

SIG Guide - two color, 32 page brochure, with information on each SIG, including prices,
newsletters, homepage URLs, conferences, awards and grants, areas of special interest,
and Member Plus Packages.

SIG Applications - includes a faxable form, a brief description of the SIG, and relevant
pricing information.

Products, Membership and Services Catalog (the ACM "mini-catalog") - contains brief
description and pricing information for each SIG.

Large Publications Catalog - geared towards Institutional Members, includes brief
description of each SIG and pricing information.

ACM Renewal Guide - concise list of SIGs and their prices (sent with the 2nd print
renewal notice). Online renewal forms also offer links to more information on joining.

ACM Institutional Guide - information on SIG offerings available to institutions,
including Master SIG Package, and information on Print and DL Core Packages. The
ACM Institutional Renewal Guide contains the same SIG information.

Subscriber Guide - ACM SIG list with pricing and ordering information, sent to non-
ACM member subscribers to an ACM publication or SIG.
CACM Application - two page, two color membership application inserted into issues of
CACM, includes a list of ACM SIGs and relevant prices.

ACM Membership Application - includes listing of SIGs and their prices, used widely at
ACM Headquarters.

ACM Membership .pdf Applications - student and professional versions available at
www.acm.org, include listing of SIGs and their prices.

ACM E-store – for selling conference proceedings, CD-ROMS, DVD and videos.

ACM Website – access to SIG descriptions and links. Pages include online SIG Quick
Join Form, SIG Reference Guide, SIG Conference Calendar and SIG Information
Director Toolkit. “What's New" on www.acm.org home page available for selected
posting of SIG programs/benefits.

MemberNet – ACM’s monthly newsletter provides opportunities for SIG news. Forward
SIG request for consideration to mn-editor@acm.org.

ACM Student Quick Takes - includes SIG information section. Send announcement
requests to mktg@acm.org.
Knowledge, Collaboration, and Innovation in Computing Brochure – this 12-page
brochure provides an overview of ACM, its services, and its role in the computing
community.

“Learn More” Website – provides a high-level view of ACM. www.acm.org/learnmore

Professional Chapter Mailings - comprehensive information packet mailed to ACM
Student and Professional Chapters includes information on the SIGs and SIG Guide.

Member Services - continuously fields inquiries from members on benefits, SIG
membership, publications and programs, and sends SIG materials on request.

To help ACM promote SIG services, please inform ACM Marketing of new membership
programs and benefits for your SIG throughout the year, including pricing changes,
conferences, CD-ROMs, website features, awards and grants, etc. Updating your own
website with price changes, new programs and benefits is also an important element of
successful marketing.

8. SIG Marketing at Conferences
ACM and SIG-sponsored conferences provide excellent promotional venues to insert
marketing materials, applications, and links. For example:
       ▪ Insert brochures in registration packets
       ▪ Insert applications in conference proceedings and programs
       ▪ Include links to join page on conference registration pages
       ▪ Place applications and signage promoting reduced rates at registration areas
       ▪ Place applications, brochures and flyers at ACM booths, where available
       ▪ Include SIG membership fees in conference registration fees

9. ACM Awareness at Larger Conferences Program
ACM Marketing has taken a more active role in promoting ACM at larger conferences
throughout the year by providing custom applications and a premium to be included in
every registration bag. The 2009 ACM Awareness Conference Program includes:
SIGCSE, CHI, ICSE, SIGMOD/PODS, DAC, GECCO, SIGGRAPH, OOPSLA, SC and
SIGGRAPH Asia .

B. Keeping SIG Members
One of the challenges for membership societies is keeping current members on board. To
increase opportunities for member retention:

1. Communicate with Members
The foundation for building relationships with your members, communication ensures
that members are aware of benefits, know about upcoming activities, and feel connected
and involved.

New Member Welcome E-mail
ACM can generate a list of new SIG members each month. In addition to the welcome
information packet from ACM, your SIG can welcome new members via e-mail to orient
them to your SIG, officers, agenda, and upcoming volunteer. Provide contact
information, and enlist volunteers as New Member Coordinators to answer questions
from new members.

Lapsed Member E-mail
Your SIG may also want to survey those members who have lapsed, and invite them to
rejoin.

Assistance for Welcome Messages
ACM Marketing can help craft messages for your new members. For a monthly list of
new SIG members, contact your Program Director/Coordinator. Each SIG is responsible
for sending their welcome messages.

To request ACM Marketing help, ask your Program Director/Coordinator to contact
ACM Marketing, or send e-mail directly to mktg@acm.org with relevant information,
and copy your Program Director/Coordinator. Please allow 3-4 weeks for assistance.

2. E-mail Newsletters and Listservs
Consider e-mail newsletters to foster a sense of community, and bridge communication
gaps between printings of your newsletters. Hyperlinks in your e-mail message will allow
easy member access to ACM resources as well as external information.

Set up an E-Mail Newsletter
Contact your Program Director/Coordinator to request creation of a listserv of your
current members through the ACM IS Department. A listserv administrator should
become familiar with listserv protocol (for help, access an online manual at
http://www.lsoft.com/manuals/1.8d/user/user.html)

Before launching your newsletter, you will need to consider:
       ▪ If it is an opt-in or opt-out subscription
       ▪ If it should be automatically sent to new members at least once
       ▪ How often to publish
       ▪ Who will edit and publish it on schedule
       ▪ What categories and news to cover
       ▪ Where list problem messages should be sent

3. Membership Surveys
Surveying your members helps gauge their satisfaction with your products, services and
initiatives. It also offers detailed information on your members' knowledge of programs,
reaction to potential new programs, and demographic data for your group. This
information helps create more targeted and efficient programs and services.

Web and e-mail based survey companies can be found on the Internet. Since 2001, ACM
has conducted e-mail and web-based membership surveys through Hase/Schannen
Research Associates in Princeton, NJ. Please visit their website http://www.hsra.com for
further information.

If you elect to e-mail the survey to your members, we strongly advise you to keep the
survey simple and short to minimize tabulating time. Below is a sample survey
questionnaire for your survey. To focus your survey questions, always ask "What will I
do with the responses from this question? What actions will the answers prompt?"

Sample Questions to Current Members:
1. Where did you first learn about our SIG?
2. What prompted you to join?
3. What is your satisfaction level with current offerings? (use 10 point rating system)
4. How aware are you of current offerings? (use 10 point rating system)
5. How interested are you in these products? (use 10 point rating system)
6. How would you improve the SIG?

Sample Questions to Lapsed Members:
(Include SIG contact information for easy renewal).
1. Where did you first learn about our SIG?
2. What prompted you to join?
3. What is your satisfaction with current offerings? (use 10 point rating system)
4. How aware are you of current offerings? (use 10 point rating system)
5. Why have you decided not to renew your membership?
6. What could the SIG do to convince you to rejoin?
1. Building Awareness to Attract New SIG Members
Several SIGs have generated widespread media coverage for their conferences and
events. Success requires identifying news angles, telling reporters in advance about the
conference, highlighting industry trends and developments reflected at the conference,
and showcasing key conference speakers.

2. Cultivating Media Interest:
 Finding News: SIG conference chairs or publicity chairs are ideal sources of
   information on newsworthy topics, key speakers, awards opportunities, and special
   programs.

   PR Materials: ACM PR can assist in writing press releases, media advisories, talking
    points, and backgrounders for review and approval by appropriate SIG contacts.

   Media & Media Lists: ACM PR can develop media lists of reporters/publications
    pertinent to the conference, including trade publications, local area consumer and
    business press, and contacts for national outlets (e.g., CNN, Associated Press (AP)).

   Web Site Press Room: Post news releases and advisories on your web site for
    reporters to access. Provide information on how reporters can qualify for
    complimentary registration and who to contact for followup questions.
   Conference Press Room: Arrange for a separate full-time press room with telephone,
    Net connections, and interview areas.

   Spokespeople: Determine spokespeople prior to conference, and provide key talking
    points to highlight news angles for conference.

   Releases, Photos and Film Footage may need to be cleared. Release forms may be
    developed. Press are typically not invited to tutorials with proprietary information.

   Media Registration: Provide complimentary press passes for valid reporters with
    appropriate credentials.

3. Interview Tips:
 Identify Your Audience
    Which media are key to you? Technology, consumer, business press and broadcast
    media are all important for computing news and events.
   Keep the Press Informed
    Spokespeople need to be available to dialogue with the press. A series of news
    releases announcing speakers, program details, awards events and other news
    provides a continuing communications channel to key reporters.
   Put a Priority on Phone Contact
    Always return phone calls. Journalists want reliable, accurate and timely information.
    Be prepared for difficult phone calls. If you know there might be an issue or
    impending news, contact ACM PR in advance for advice on how to handle such
    inquiries.
   Avoid "No Comment"
    This response is defensive, unhelpful and may indicate that you have something to
    hide. Consider providing "off the record" briefings to tell your the story.
   Be familiar with "Off the Record"
    "Off the record" discussions for background briefings gives reporters a chance to hear
    the real story from a reliable and helpful source. Consider giving an "off the record"
    interview if reporters will guarantee not to run the story until you are ready.
   Respect Deadlines
    Ask what deadlines are looming, as reporters often need to get copy to an editor
    within short timeframes.
   Be Innovative With Your News
    Tie your program or conference to current trends, significant breakthroughs, or
    prominent speakers.
   Be Calm and Diplomatic
    Know the story you want to tell. Identify 3-4 main points and stick to your message.
    If there is an inaccuracy, ask for a correction.
   Respect the Journalist's News Judgment
    Always have your story ideas/suggestions well-rehearsed, and present them
    articulately.
   Be Accessible
    Provide phone or email access for press interviews or backup contact information if
    you are not immediately available.
The Face of ACM
The Member Services Department is the face of ACM for current and potential members.
Its team of trained representatives responds to all inquiries received by telephone, fax,
email, or postal mail from new and existing ACM Members on a variety of topics. The
scope of services covers billing questions, technical troubleshooting, subscription and
purchase requests, and inquiries about benefits.

Member Services also manages a broad range of inquiries from SIG Members,
Institutional Members, and non-members clients who may have questions about benefits,
web accounts, requests for magazine and journal subscriptions, conference proceedings
and books, or other resources.

In addition, Member Services implements multiple Data Entry procedures, processing
membership applications as well as renewals and single copy orders for both credit card
transactions and check payments.

Membership Options Introduced in 2005
To make ACM membership accessible and convenient, ACM added a variety of options
for new and current members to consider when joining or extending membership.

Multi-year Membership Renewal - Online option for professional and SIG members to
renew their ACM/SIG memberships for up to 5 years.

Life Membership – Offers ACM professional members the opportunity to become Life
Members based on three age level tiers. This option offers two advantages for ACM
Members: 1) They enjoy the convenience of making a single payment for their entire
tenure as an ACM Member; and 2) They are protected from future ACM price increases.

Membership dues are based on the member’s age at the application date and the standard
Professional Member Dues rate at that time. Life Membership applicants may also opt to
add the ACM Digital Library to their Life Membership package.

Advanced Member Grades
ACM has three distinct member grades to recognize the professional accomplishments of
members:

Senior Member - a new member grade recognizing up to 25% of the top ACM members
with at least 10 years of professional experience and 5 years of continuous Professional
Membership who have demonstrated performance that sets them apart from their peers.

Distinguished Member - is a new member grade recognizing up to 10% of the top ACM
members, with at least 15 years of professional experience that have had significant
accomplishments or impact in the computing field. The grade has three categories:
Distinguished Educator, Distinguished Engineer and Distinguished Scientist, recognizing
achievements in different areas.
Fellow - ACM's most prestigious member grade recognizing the top 1% of ACM
members for their outstanding accomplishments in computing and information
technology and/or outstanding service to ACM and the larger computing community.
Chapters are the "local neighborhoods" of ACM. Our Professional and Student chapters
worldwide serve as nodes of activity for ACM members and the computing community at
large, offering seminars, lectures, and the opportunity to meet peers and experts in many
fields of interest.

We have heard in focus groups, surveys and volunteer discussions that member
involvement with local technical groups is one way to engage members and increase their
satisfaction with their SIG(s).

Currently, over sixty percent of ACM’s professional chapters are SIG chapters. The
following SIGs have at least one group chartered: SIGACT, SIGADA, SIGAPP,
SIGCHI, SIGCSE, SIGGRAPH, SIGMOBILE, SIGMM, SIGMOD, SIGOPS,
SIGPLAN, and SIGSPATIAL.

Interested in starting a local chapter?
ACM encourages you to investigate this promising area of membership development.
In June 2009 we automated the chartering process and including a new group of benefits
for the chapter members:
 @acm.org email forwarding address
 a three-month complimentary electronic subscription to Communications of the ACM
 a complimentary subscription to Crossroads, ACM's Student Magazine(for Student
    chapter members)
 All chapter members would receive TechNews, CareerNews and MemberNet Alerts
 Chapter Members can complete a Technical Interest Profile in order to receive
    monthly alerts (for Professional chapter members)

A chapter can now be chartered in 4 easy steps:

Step 1: Enter chapter name, chapter email address, and chapter type.

Step 2: Enter the names and member numbers of required officers

Step 3: Enter chapter contact information (postal address and phone number).

Step 4: Enter the names of at least ten (10) individuals willing to carry out the chapter's
mission and participate in activities. A CSV file (comma-separated values) containing
the last name, middle initial, first name, and email addresses of these members will be
required through the automated chartering application.

If you feel there are a significant number of SIG members who are not represented with a
local chapter, please contact the Local Activities Coordinator at ACM headquarters, who
can guide you through the official recognition process.
One of ACM’s most valued programs is the Distinguished Speakers Program (DSP), an
outreach effort that brings quality speakers to local communities of professionals and
students. Speakers from academia, industry, and government, many of whom are
involved with SIGs, volunteer their time to visit universities and chapters events and give
presentations on various computing and Information Technology topics.

Speakers can participate in different ways: “live” talks, workshops, tutorials, panel
discussions, posters, and practitioner reports/case studies. The program is updated
regularly to reflect the latest developments in the computing and information technology
fields.

As we are recruiting quality speakers to join the program, we will contact the SIG
volunteer leaders for recommendations. One of our DSP committee members will contact
these potential speakers with an official invitation. For more information on the program,
please visit http://www.dsp.acm.org or contact ACM’s Local Activities Coordinator.
Sponsored by Microsoft Research, the ACM Student Research Competition is an
internationally recognized venue for undergraduate and graduate students to:

   Experience the research world – for many undergraduates this is a first!
   Perfect their presentation skills and interact with the conference community
   Understand the practical applications of their research
   Receive cash prizes and recognition from ACM and the greater computing
    community

Individual competitions take place at SIG conferences throughout the year, with the first,
second, and third place winners in both categories competing in the grand finals, which
take place over the internet. The grand finalists are recognized at the Annual ACM
Awards Banquet.

SRC Opportunities Expanded
Recognizing the importance of this program in our mission to advance computing as a
science and profession, ACM has increased the number of SIG conferences to host
student research competitions.

The following conferences have held, or will hold, SRCs this year: SIGCSE, SIGCHI,
PLDI, STOC, SIGGRAPH, HYPERTEXT, MOBICOM, ASSETS, Richard Tapia
Celebration of Diversity in Computing, SuperComputing, Grace Hopper, PACT,
OOPSLA, ICSE, and DA.

Hosting an SRC brings increased visibility for the conference, as each competition is
advertised on the SRC website and student chapter pages. The SRC comes with its own
funds to implement each contest, including money for prizes and student travel stipends.
However, each conference should assign a volunteer SRC chair to coordinate the judging
of submissions and on-site logistics.

If you are a SIG conference volunteer and are interested in organizing an SRC, please
visit http://www.acm.org/src or contact Nanette Hernandez, Hernandez@hq.acm.org.
   Goals of Social Media
     Humanize organizations and their products and services so they matter to people
     Build community around members/customers/audience

       Objectives
         Facilitate conversations that can start locally but have a global impact
         Share and create content that triggers interactive responses
         Reach beyond traditional media to influencers, customers and peers

           Tools
             Blogs
             Social networks (Facebook, LinkedIn)
             Wikis
             Microblogs and Lifestreams (Twitter, Jaiku, tumblr)
             Podcasts and Video Blogs
             Livecasting and videocasting
             News Aggregators (digg, Reddit)
             Social media news releases

       Desired Results of Social Media
            Humanize the brand that symbolizes the organization
            Create mutually beneficial relationships that inspire loyalty to products
               and services
            Earn membership/audience participation and leadership in your endeavors

				
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