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					The Google Analytics
     Benchmarks
       And What They Reveal




A Special Report from ‘The Panda Code’ Team




                            1
                     The Panda Code
      How To Get Top Rankings After The Panda Update
               http://www.pandacode.com
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All tables and figures in this report are taken from the Google Analytics Benchmark Newsletter of July 2011.


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                                             2
                                      The Panda Code
                       How To Get Top Rankings After The Panda Update
                                http://www.pandacode.com
The Google Benchmarks
I recently got my hands on the latest statistics Google collects from all
Analytics users. As you may know people using Google Analytics on their
websites must sign an agreement with Google to share their data.

This basically means that they give Google access to all their web site statistics
such as referrers, country of origin, browsing behavior, and crucial Panda
relevant data such as bounce rate, time of site etc.

As you may know by now Google since the Panda update pays close attention
on how much time a users spends on your site, how many pages they visit,
where they leave and how high the bounce rate is (users who instantly hit the
back button).

These are just some of the things I describe in detail in my book The Panda
Code  http://www.pandacode.com




We know that in the post-Panda world our sites should have a low bounce
rate. Ok, but how low is low enough?

We also know that the longer the average users stays on your site the better
Google will think your site is. Ok, but how long is long enough?

All these questions can now be answered, because Google just published the
average numbers for all these super-important metrics and even broke them
down by country.




                                    3
                             The Panda Code
              How To Get Top Rankings After The Panda Update
                       http://www.pandacode.com
This data is pure gold. Not only it more or less ‘officially’ confirms that
everything I have written in The Panda Code has been a bulls eye hit all along.

It also gives you some additional guidance as to what should be considered as
‘the norm’ when you do the optimization steps laid out in The Panda Code.

One word of warning though. The numbers are averages. This means the
numbers can and will vary from niche to niche. The attention span of a user
looking for ‘free PSP downloads’ may be different from a user searching for
‘compare car insurance quotes’.

But anyway just read through the numbers and enjoy this cool insider data:




Site Metrics
Site metrics is the basic statistics of user behavior such as bounce rate, time
on site and pages per visit.

Here are the latest official numbers from Google:



                           11/1/09 - 2/1/10 11/1/10 - 2/1/11 Difference
          Pages/Visit      4.9              4.5              -0.4
          Bounce Rate      48.2%            47.0%            -1.2%
          Avg Time on Site 5:49             5:23             -0:26




The current numbers are found in the highlighted column in the middle. Last
year’s numbers are in the left column.


                                    4
                             The Panda Code
              How To Get Top Rankings After The Panda Update
                       http://www.pandacode.com
As you can see average user visits 4.5 pages on a website tracked by
Analytics. This is down from 4.9 last year. What does that mean? Users are
becoming less loyal and less patient. If they don’t find what they are looking
for they leave and go to another site. This trend is confirmed by the average
time on site.

The average bounce rate is 47%. This means 47% of users hit the back button
right when they come to your site! Whow - this is a large number. There is
huge optimization potential here. This means they click to visit you – and
almost half of them find that they don’t want to read the content you have.

This is why I have dedicated an entire chapter to bounce rate and how to
improve it in the Panda Code. Please take a moment to look at your web stats
(if you ever have) and see if your site is above or below that number. If your
site has a bounce rate of higher than 50% then you are in trouble. Google can
clearly see that users don’t find your content relevant enough to stay on your
page. Millions of users don’t lie. Links can be built artificially but behavior of
millions of users can’t. This is why this data is so important and Google relies
of them more and more – especially after the Panda Update.

The time a user spends on an average site is also down – in line with the
number of pages viewed. But 5 minutes is a number many websites don’t
even reach. No surprise it is those who were hit hard by the Panda. When
users don’t like your site – they will leave instantly (bounce rate) or leave
earlier that users of other websites (time on site, number of page views per
user)

I can’t stress it enough. That table you just saw is worth more than all of the
books and courses on SEO that you have piled up over the years on your desk
or hard drive.



                                     5
                              The Panda Code
               How To Get Top Rankings After The Panda Update
                        http://www.pandacode.com
If you can make a website that consistently produces numbers significantly
better in than those mentioned in the list then I don’t care how many links
you have. You will get to this top.

This data varies for different countries. Here is an example:



               Country     Pages / Visit   Bounce Rate    Avg Time on Site
           United States   4.7 (-0.1)      42.5% (-6.1%) 6:06 (-0:10)
           United Kingdom 4.9 (-0.3)       41.5% (+0.2%) 5:38 (-0.27)
           France          4.4 (-0.4)      49.7% (+1.4%) 4:40 (-0:08)
           Brazil          4.1 (-0.1)      47.8% (-2.9%) 5:20 (+0:03)
           China           4.1 (-0.1)      58.2% (+1.0%) 3:46 (+0:37)
           Japan           3.9 (-0.1)      48.6% (-9.0%) 3:47 (-2:59)



So the average bounce rate of users in the US is 42.5 percent. Also users from
the US tend stay longer on a site than users from the UK or France.

I won’t speculate why this is the case. All I am saying is that if you are
targeting US visitors 42% should be your benchmark. So a good goal should be
to get your bounce rate below 40%. How to achieve this without changing all
your content is one of the things I have described in detail in The Panda Code.

The average time a visitor spends on a website heavily depends on the
country. Here is the overview Google released:




                                     6
                              The Panda Code
               How To Get Top Rankings After The Panda Update
                        http://www.pandacode.com
Now please take a moment and look at your own web stats and check out
what your

    Pages/visit
    Bounce rate
    Time on site

are – considering the country of your target audience.

Then come back and read on.

Ok, now I assume you have got your numbers now.

You might find that 2 of these numbers are ok and one is not. Then this should
be the one you should start optimizing.

                                    7
                             The Panda Code
              How To Get Top Rankings After The Panda Update
                       http://www.pandacode.com
In The Panda Code I have dedicated a separate chapter to each one of these 3
indicators and to many more not mentioned here.

Let’s look at some more data directly from Google:



Traffic Sources
Unlike what many people in the Internet marketing world think there are
many sources a website can get traffic from – not only Google.

Here are the traffic sources of an average website:


        % Visits from Sources 11/1/09 - 2/1/10 11/1/10 - 2/1/11 Difference
        Direct                36.5%           36.8%             +0.3%
        Referral              21.0%           19.4%             -1.6%
        Search Engines        27.0%           28.0%             +1.0%
        Other                 15.5%           15.8%             +0.3%




Direct Traffic means traffic when a user types in the URL in the address bar of
the browser or when the user clicks on a browser bookmark/favorite.

Referral Traffic means the user clicked on a hyperlink somewhere – on a
website, a mail, a tweet or anywhere.

Search Engines are obvious: This is all traffic from organic search in Google,
Yahoo, Bing/Live and others.

Other is all other traffic sources (including CPC – meaning Google Adwords
and similar paid sources)


                                       8
                                The Panda Code
                 How To Get Top Rankings After The Panda Update
                          http://www.pandacode.com
For some this table will be shocking – yes, the #1 traffic source is direct traffic.

Please check out your own website. Do your traffic sources look similar to the
table above – or completely different?

If you find that 90% of your traffic comes from Google then you might be in
trouble. Google analyzes the traffic pattern of every site and if they see that
you only depend on their traffic they will think: “We are sending this guy
almost all his traffic but no one else does – so why should we?”

Ask yourself if this is a reasonable way of thinking. It makes sense. If all your
traffic comes from Google then you might have SEOed your way to the top.

If nobody types in your URL in the address bar or searches for your URL in the
Google search box (hint!!!) then it shows that you don’t have a strong
branding or brand popularity.

If you have 10000 links out there but no referral traffic then it clearly means
either no one ever sees your links (because they are on crappy blog network
pages or worse) or your links are so irrelevant that no one clicks through to
your site. Anyway it means that all your link building is worthless because it is
all unnatural. Links are for people to click on – and if no one does then they
are not worth anything.

Chapter 2.6 in The Panda Code specifically deals with the referral traffic
problem and makes you look at incoming links in a completely different way. I
give you strategies to make your links look more natural and to align the
traffic pattern of your site with the norm instead and not looking like a site
that is trying to cheat its way up. This is something I have never heard anyone


                                     9
                              The Panda Code
               How To Get Top Rankings After The Panda Update
                        http://www.pandacode.com
in the SEO world talking about. So far everyone tries to build links so that
Google will find them – but no one seemed to notice that Google tracks the
actual traffic that goes through these links!




If you want to understand how Google sees your site and what you must do to
get to the top of Google after the launch of the Panda update then you must
read The Panda Code (currently version 1.1).




           >>>> http://www.pandacode.com <<<<


                                   10
                             The Panda Code
              How To Get Top Rankings After The Panda Update
                       http://www.pandacode.com
This book is not about tricking Google. It is about understanding how Google
has changed, why Google has punished your site and how to fix it.

It is also about getting ahead of your competitors who are still doing old-
school SEO and keep wondering why it is getting harder and harder if they just
keep doing brute force link building without implementing the simple but yet
super-effective techniques you are about to learn in the Panda Code.

 I have even included an entire chapter only targeted at article writing. A
chapter you can give to your Outsourcer if you have someone writing articles
for you.

I will also show you the tools you can use to analyze your site and find the
spots you need to fix to improve your ranking in Google.

I am updating the book all the time and whenever we get some new data it
will be included and sent to all buyers so that you will be always up to date.


Go here now    http://www.pandacode.com 

And secure your copy of the Panda Code.




                                   11
                             The Panda Code
              How To Get Top Rankings After The Panda Update
                       http://www.pandacode.com

				
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