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S3 - Target Market Comparison

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					                                                                                    Last Revised: 12/21/2011



                                                                                               TM
       Simple Steps for Starting Your Business

Marketing Plan: Target Market Comparison
Compare alternative target markets by using the criteria outlined in the workshop. Use a + as a
positive, 0 as neutral, and – as a negative.


                        Target Market 1    Target Market 2     Target Market 3     Target Market 4




         Need




         Profit




          Sales




    Channel Conflict




      Competition




         Fits Me

				
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