Your website could be doing the equivalent of bleeding potential profitability if you're not careful. What constitutes bleeding out on a website? Missed opportunities. A few small changes could make a dramatic difference in your profit levels. If you’re not regularly analysing your website you are probably missing opportunities to earn and improve traffic and profitability. Read on for some enlightenment that could help you significantly.
Is Your Website as Profitable as it Can Be? ©2011, Oracle Digital Page | 1 Your website could be doing the equivalent of bleeding potential profitability if you're not careful. What constitutes bleeding out on a website? Missed opportunities. A few small changes could make a dramatic difference in your profit levels. If you’re not regularly analysing your website you are probably missing opportunities to earn and improve traffic and profitability. Read on for some enlightenment that could help you significantly. Implement Permission-Based Marketing Are you doing permission based marketing? When people arrive on your site they may or may not have their credit card in hand. They may be doing some research for a future purchase. Find a way to get them to opt in so you can market to them in the future. Some sales cycles are a bit longer than others. A simple form on your site that entices people to log in might not be enough. Incentives are better. Talk to us about email and newsletter marketing. We can help. Regularly Perform Traffic Analysis Do you know which keywords are bringing people to your site? Does the text on the page they land on really represent their query? If you’re not doing analysis of your traffic, you’re losing out on an opportunity to convert more visitors into customers. If someone lands on your page asking “How much does a widget cost?” and you don’t have pricing on that page or a direct link to send people to find out the pricing, they’ll probably bounce off your site. Missed opportunity. If you have a site with loads of page views and zero conversions, someone needs to look at that page and figure out how to get those visitors to act. (We do traffic analysis as part of our research, systems, delivery approach!) ©2011, Oracle Digital Page | 2 Upselling and Repeat Selling After a new customer buys, do you do any sort of follow up activities? You’ve gotten over the enormous hump of convincing them to buy. If you don’t go back for a second helping, you’re leaving money on the table. Implement a solid customer relationship management strategy so that you can maximise the profitability of each new relationship. Consistent and Productive Online Activities Do you have a business blog? It’s a great way to make sure your site’s traffic continues to climb. It can do great things for your relationships, too. A blog needs to be updated regularly (we offer monthly blog writing as part of our SEO packages!) to help you succeed. If not, it could be limiting your success. Are you updating your social media accounts? Have they been optimised for SEO? Have you been analysing your blog traffic and keywords? Do you have a Facebook fan page? There are so many things that amount to great results without a great time or money investment. Have you done a syndicated online press release for that recent change to your business or new product you just released? If you’re not doing these sorts of productive online activities, you’re missing out. If you’re not doing these things because you don’t have time, get some help. SEO, website analytics, and online marketing activities can be time consuming and they are often complex. Hire an SEO company like Oracle Digital who serves many Australian small and medium sized businesses with web design, SEO, and online marketing services that make a big difference in helping you maximise the profitability of your website. We help you capitalise on the traffic you’re getting, help you get more traffic, assist you with marketing to your target customer, and we regularly research results so we can fine tune. We help you capitalise on what is working well and we help you continually improve in the areas of traffic, rankings, and conversions. Let’s chat about your SEO strategy. ©2011, Oracle Digital Page | 3
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