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Dawn of the New Paradigm
Stay on the leading edge
(promote your business)
re M ediaAgilit
nesswa y ca
nd
B usi of
e or
hat yo
W
u
Company Profile
eBusinessware is a Wall Street
headquartered global managed
service firm offering end-to-end
business and technology
solutions. We are the
independent vertical of the
MGL Group (BSE, Luxemburg)
- 4,000 employees globally.
Founding members have had
extensive corporate background
and prestigious careers at world’s
top institutions and consulting
firms.
eBusinessware Inc.
14 Wall Street, Suite 5E, New York, NY 10005
Tel : +1.212.232.0285
www.ebusinessware.com
INTRODUCTION
Internet has become an increasingly mobile social space.
Just as the Internet revolutionized how the world accessed
information and communicated through the 1990's, the ongoing
development in speed, bandwidth, and functionality continues to
cause fundamental changes to how Internet operates
According to statistics, 23.8% of the world population has access
to Internet as on March 31, 2009. The users' growth since 2000-
2008 has been 342.2 %.
World Internet Penetration Rates by Geographic Regions
North America 70%
Australia/
55%
Oceania
Europe 42%
Latin America 21%
Middle East 17%
Asia 12%
Africa 5%
World Average 19%
0 10% 20% 30% 40% 50% 60% 70% 80% 90%
Penetration Rate
1
COMPONENTS OF NEW PARADIGM SOLUTION CALLED MEDIA AGILITY
(Enabling a major upgrade to your marketing tactics)
People don't want to be SOLD...they want to BUY.
The Internet has empowered the consumers with more information
and choices available to them. They look for information before they
buy. If you're not prepared to give them right information, service, or
a great value...your competition is only a mouse click away! We
assess your marketing and advertisement campaigns to identify and
measure the correct web site success metrics to decide and implement
the tools and technologies that are most critical for your adoption of
the New Paradigm, to help you achieve your business and online
The New Paradigm has brought a major shift in marketing and visibility objectives.
buying patterns of people. Marketing methods that worked so well in
the past are losing steam.
Internet is an increasingly mobile, social space.
Technology and the Internet are changing. The always-on consumer is going to have a lot more chances to make
Search engines, online video and audio, web and mobile technology their voices heard in an increasingly mobile, social space. We help
means that people have more ways than ever to research and buy you use the new rules of customer engagement during this consumer
products and services, and they can do it fast, from the comforts of empowerment revolution. Our aim is to focus on the customer's
their home, office or on the move. We can assist you to assess you needs, to deliver solutions designed to satiate those requirements
business environment to determine where you stand vis-à-vis the new rather than focusing on a specific technology and expecting the
technology and can present you with various means by which you can customer to adapt to the technology and platform of our choice.
embrace and harness it to expand your business.
Remember; It’s all about positioning
The way people communicate is changing...dramatically. Businesses and individuals are getting into Blogs, Facebook,
MySpace, Videos, Twitter, Social Book-marking, and the list goes on.
As technology, computers, software and automation take hold;
With access to high speed Internet, online videos, social networking
consumers have much more info at their fingertips to guide them.
sites, blogs, product review sites, automated follow-up systems and
Our experienced business and technology analysts work closely with
online advertising it's all about HOW to properly position your
you to understand your target audience's needs and the right places
company or yourself, in NEW WAYS and in NEW PLACES.
to find them, so that you can advertise your brand and products at
right places with enhanced reach and better visibility. What efforts are you or your company making to be at these
PLACES, where prospects are looking for you?
No Gatekeepers in the New Paradigm
In the New Paradigm there are “NO GATE KEEPERS". You connect straight with your prospects and clients.
The key is to understand how the buying decision process is changing. Whether you are in the business of
selling products, services or just ideas, you can inspire your prospects and clients by connecting directly. We
help you to position yourself appropriately with them. Businesses have the unique opportunity to have a direct
relationship with their customers to both listen and talk. Marketers who embrace their customers in social
spaces will thrive.
2
MAJOR TRENDS
Web 2.0 & Social Media Mobile Platform
Web 2.0 refers to the second generation of web development and The highly portable nature of the mobile phone has changed the way
design that facilitates information sharing and collaboration on the people communicate. It makes customers and businesses available to
World Wide Web. The advent of Web 2.0 led to the development and each other anytime, anywhere and transactions can be done 24 hours
evolution of web-based communities, hosted services and web a day, seven days a week.
applications. Web 2.0 has brought forth the term "The web as
platform" where software applications are built upon the Web as Mobile technology is capable of showing real-time status changes for
opposed to upon the desktop. people on a global scale, empowering employees with agility and
connectivity to reach co-workers and respond to messages faster and
Social media offers a platform to connect with family and friends, more efficiently than ever before. This emerging technology will be a
stay up to date on news and information, voice your opinion or just source of competitive advantage for businesses that invest in
listen to them. Social networking has caught the attention of solutions for a mobile workforce.
marketers as the traffic to these social sites is staggering!
Word-of-mouth has always been important to business. "Where
should I buy a mobile this weekend," you might have heard in a
casual meeting not so long ago. Today that conversation is happening
online. But, instead of only two people talking about your business,
now thousands and sometimes millions are either participating or
listening in.
Cloud Computing
The economics of IT are changing rapidly and enterprises are
searching for new ways to secure resources at lower costs to maintain
business viability. An emerging compute model has evolved to
address the explosive growth of Internet-connected devices and to
complement the increasing presence of technology in today's world.
Cloud computing offers highly efficient acquisition and delivery of
IT and information services. Cloud computing’ massive scalability
offers a superior user experience.
3
Embrace
(Web 2.0 and Social Media)
I need a car with features like RESEARCH
Remote keyless entry, Anti-lock Customer reach to your website
brakes,Rear-seat DVD player, through search engines like Google, Bing...
GPS navigation system,Side “We help your business bubble up these search engines”
airbags, Shall I go for Honda,
Hyundai, Ford, Toyota,
Suzuki...?
H
ARC
SE
RE
CON ECT
CONNECT
Customers compare, takes
N
feedback and reviews
through blogs and social
networking sites like
Facebook, Orkut...
“We provide you with the
platform to enable buyers
EV
EVANGELIZE AN
to see your blogs, followers…”
Customer buys, becomes a GEL
fan and spreads his IZE
experience by Word-of-Mouse
“We help your customers
to evangelize on your behalf”
Those who don’t Embrace the New Paradigm now risk being left behind forever
OPPORTUNITIES FOR BUSINESSES
Harness the Social Media
We will utilize social media to create fantastic opportunities for you to
establish stronger ties with your consumers. By incorporating it into your
online marketing and advertising efforts, we use it is as a platform to
announce your business and products.
We strategize on tactics to use online social networks as an efficient platform
for spreading your marketing message and advertisement at the right places
on the Web, as a means for getting tons of visitors and thousands of page
views to your site with higher conversion rate.
Smaller businesses also benefit from using our services because unlike
traditional PR and advertising, which can be costly, the main cost associated
with online advertising and use of social media is time, not cash.
5
WEB 2.0
The Internet is rapidly evolving – from a channel for content Harnessing Collective Intelligence
distribution to a platform for activity – collaboration, publishing, Network effects from user contributions are the key to market
sharing and innovation. It has undergone a comprehensive upgrade, dominance in the Web 2.0 era, an exmple - blogging. The
representing several initiatives collectively known as Web 2.0. blogosphere has a powerful effect as bloggers have a major role in
shaping search engine results and also because the blogging
What is Web 2.0? community is highly self-referential, which magnifies their visibility
The technologies encompassed by Web 2.0 include, but are by no and power.
means limited to blogs, mash-ups (a Web application that combines
multiple sources of data into a single tool), microblogging, peer to Specialized Database
peer, podcasts, prediction markets, rating, RSS (Really Simple Every significant Internet application to date has been backed by a
Syndication), social networking, social bookmarking, tagging, video specialized database. Database management is a core competency of
sharing, and wikis. New technologies constantly appear as the Web 2.0 companies.
Internet continues to evolve. eBusinessware has gathered hands-on
experience in using all modes of Web 2.0 tools to present to our End of the Software Release Cycle
clients a vast array of opportunities. One of the defining characteristics of Web 2.0 is the shift from
software as artifact to software as service.
A Broad Umbrella Concept Software Above the Level of a Single Device
Web 2.0 is a broad umbrella concept covering a great number of One other feature of Web 2.0 is the fact that it's no longer limited to
areas ranging from Web site design to software architecture to new the PC platform. More and more devices are connected to the new
business models. Summarized below are the core competencies of platform
Web 2.0 companies:
l Services, not packaged software, with cost-effective scalability Rich User Experiences
l Architecture of participation Simple layout, don't-make-me-think navigation, big fonts and bright
titles distinguish Web 2.0 design style to improve the look and feel
l Control over unique, hard-to-recreate data sources that gets richer and user interfaces of Website. With mash-ups users can now own the
as more people use them data on a Web 2.0 site and exercise control over that data.
l Trusting users as co-developers
l Harnessing collective intelligence
l Leveraging the long tail through customer self-service
l Software above the level of a single device
l Lightweight user interfaces, development models, and business
models
l Re-mixable data source and data transformation
6
BENEFITS OF WEB 2.0
Our Web 2.0 solutions offer benefits such as increased knowledge Encourages
l participation and idea sharing, thus deepening your
sharing and more effective marketing, benefits that have a company's pool of knowledge, greater ability to share ideas,
measurable effect on the business. improved access to knowledge experts.
Creates
l a “networked company,” linking with customers, suppliers
How do you benefit by adopting Web 2.0? and outside experts to engage them in product-development efforts,
Following is a list of benefits you can accrue by adopting Web 2.0 or co-creation.
technologies as a powerful tool for your organization: Brings
l greater scope and scale to organizations, strengthening
Web technologies
l strengthen your links to customers through blogs bonds with customers and improving communications.
and social networks. Reduces costs of communications, travel and operations.
l
Multiplies the opportunities for collaboration and allow knowledge
l Decreases time to market for products.
l
to spread more effectively. Has the effect of improving employee satisfaction.
l
Its interactivity can bring all employees into daily contact at lower
l Bring
l better interactions with organizations and customers.
cost.
Invites
l customer feedback and even participation in the creation of
products resulting in increased customers' awareness and improved
customer satisfaction.
Results
l in measurable increases in revenues.
Current
Former Current Former
Prospect Employee
Customer
Vendor Friend
Employee
Recruit
“Person”
Investor
Business
Family
7
WHAT EBUSINESSWARE OFFERS WITH WEB 2.0
A Leader in Web 2.0 technologies than traditional web applications. Scripting languages such as
eBusinessware has been an early adopter of the Web 2.0 technologies Perl,Python, PHP and Ruby, play a large role at Web 2.0 companies.
and has garnered deep insights into successful implementation of
Web 2.0 as a way of unlocking participation. We are one of the few We have expert and experienced resources in Web 2.0 technologies,
equipped companies that provide end-to-end Web 2.0 solutions for having functional experience working in Web 2.0 projects.
businesses keen to harness Web 2.0. Teaming with us is the best
choice for tapping into its benefits and gain value from it. eBusinessware Web 2.0 toolset
Our Web 2.0 toolsets use these technologies to help businesses
Our expert design, development and integration services have helped deliver applications more flexibly and cost effectively, helping
companies to create a niche for themselves in their respective fields. advance innovation and growth.
Our aim is to help clients to derive greater value using Web 2.0
technology to create new markets and lower competitive barriers. New Paradigm Advertising
Our Offerings eBusinessware is not just the technology provider with offerings for
our client to adopt the latest trends, , but we are also experts in the
We specialize in providing custom application development services New Paradigm Advertising, examples of which include contextual
to new businesses and significant functional enhancements to ads on search engine results pages, banner ads, rich media ads, social
existing applications through a variety of Web 2.0 platforms. With network advertising, online classified advertising, advertising
broad experience gained over 9 years of operations, eBusinessware is networks and e-mail marketing.
ready to help you meet the requirements of the new generation of the
Web, delivering: Following are some ways we employ to position your brand and
l Next-generation Portals products:
Social
lmedia: People keep on coming back to these sites and
Rich
lInternet Applications
therein lay the scope to extend services and generate revenue.
l Composite Applications
Mobile
l advertising: With smart phones becoming the mobile
l Software as a Service Applications phone of choice, we successfully utilize it to position you and your
l Enterprise Mash-ups/ Richer UI capabilities that enable "mashups" product campaigns.
l Support for open-standards and Web 2.0 technology l Real-time search: With our expertise in Search Engine Marketing
SEO and SMO we can showcase your business to highly targeted
Technical know-how audience.
Web 2.0 is characterized as facilitating communication, information l Ad Customization: We use extensive data analytics to reveal the
sharing, interoperability, user-centered design and collaboration on details about prospective user and thus customize ads to address
the World Wide Web. In Web 2.0, use of AJAX (Asynchronous user's needs.
JavaScript and XML) makes it possible to create Rich-client Internet l Spreading the word: Word of mouth marketing or Viral Marketing
Applications (RIAs) that are both more interactive and productive is done to increase the target audience.
8
eBusinessware's WEB 2.0 IMPLEMENTATION MODEL
Our approach for building the right solution for you is logical – 2. Make a Start
assess, design, implement and support. We gauge the starting point on the basis of GAP analysis. For
example, as a starting point for your journey into the New Paradigm,
Unlike earlier technologies that often required expensive and lengthy following can be done:
technical implementations, the new tools are relatively lightweight
Base
la Web 2.0 compliant site.
overlay to the existing infrastructure and do not necessarily require
complex technology integration. Upgrade
l to Web 2.0 to create a rich interactive experience for your
user to consume content, provide review feedback and share your
Our experienced consultants have a unique combination of technical content with their social networks. Our experts assist you all the
and management expertise with strong functional knowledge base to way from strategy to implementation.
work with you as a team to build highly scalable solutions. Leverage Social Media to create brand awareness and buzz about
l
your products and services. Our technical experts leverage the
Analysis Foundation Continuous Improvement power of social media with setups, deeper integration with various
(1-4 weeks) (8 to 12 weeks) (Marketing Goals will Drive)
networks and feeds to help you use social media as listening
platform.
3. Implementation Support and On-going Improvement
Based on the roadmap and architecture developed we keep track of
Analysis of the current Upgrade to Adapting Best Practices
state and Gap Analysis Web 2.0, Blogging and New innovations
the success metrics to provide you support to upgrade to advanced
tools and technologies and new innovations in the dynamic Web
World. Just a few examples,
1. Gap Analysis
Our consultants work closely with your teams to analyze the current l Blogging
state and the desired state for a rational GAP analysis. Mobile
l Presence
l RSS
We understand your business vision to strategize, plan, implement
and support your Web 2.0 initiatives. E.g. we, Social
l Bookmarking
a. Identify your key goals & objectives. l Building Your Own Social Network
b. Understand your target audience's needs.
c. Assess your marketing campaigns, asses the GAPS.
d. Identify ways to reach out to connect with customers,
suppliers etc.
e. Select various Web 2.0 tools, frameworks and techniques that are
most critical for your success.
9
Prospect
raining No worries
questions all a phone
click away
Meeting
on way to
office!! Deal
clinched
Gets
meeting
Gets
alerts Off to Check
meeting
Next his notes
alerts
Meeting
Prospect
raining
questions
No worries
all a phone
click away
Your key people Meeting
now savvy mobile Cancelled
Rushed back.
wish I could
know the next
to do.
SMALL SCREEN, HUGE OPPORTUNITIES
A wave of change that took business online is now taking it mobile.
Client Access
Mobile is on track to be the most pervasive media channel in the ADAPTIVE Internet over multiple carriers ANALYTICS-
FORMATTING Trends,
world. Over one billion mobile devices are sold annually, will ENGINE- Historical
soon make mobile the primary screen worldwide. Always on and Format content as
per device.
charts,
Reports
always connected – even more than the TV and Web. The Manual editing as CELL AGILITY
required by
mobile channel provides the unique ability to connect with Content
PLATFORM
EBW
Con Analysts
consumers like never before. It is the way we connect, tent
Ana
ly
communicate, share and increasingly, surf. sis
Internet or Private LInes
Open standards-Media RSS, SCAP, XML over HTTP, FTP
Support for Manufacturer specific proprietary protocols
Content Content
Server Server
The number of mobile phone users is almost double that of PC
Empowered Mobile workforce owners - and is growing exponentially every year.
The highly portable nature of the mobile phone has changed the way
people communicate. It makes customers and businesses available to Remember ten years ago when business owners and CEOs weren't
each other anytime, anywhere and transactions can be done 24 hours sure they needed a website? Now, they COULDN'T do business
a day, seven days a week. This provides a tremendous opportunity for without a website. Several companies are creating mobile-adapted
businesses to reach out to customers at critical moments. versions of their websites for access through phones. It is just a step
toward mobility.
Mobile presence technology is capable of showing real-time status
changes for people on a global scale, empowering employees with In developing countries, who have for all practical purposes, missed
agility and connectivity to reach co-workers and respond to messages the Internet boat, there has been a straight jump to mobility.
faster and more efficiently than ever before. This emerging People, who do not have access to Internet, may have access to
technology will be a source of competitive advantage for businesses mobiles. The prices of smart phones have dropped in recent months,
that invest in solutions for a mobile workforce. improving its sales further.
Does my business need Mobile presence? Opportunities are Exciting, Potential is Enormous!
Businesses that do not consider a mobile formatted website to be More and more businesses and organizations are thinking of ways to
critical for their business should just consider this fact - there are 4 create Mobile Presence, a high-tech, cost effective way to keep your
billion mobile users worldwide and rising. brand image at the fingertips of customers, fans, patrons, or
members.
11
CELLAGILITY - A Breakthrough Mobile Platform
Maximize Revenue - Mobile Monetization
A mobile presence can optimize existing revenue streams and create
“ new ones. CellAgility can provide the functionality for innovative
services. A mobile initiative creates another channel for business.
consider being off their customers' phones.
“
Businesses wouldn't consider being off the Web. Soon, they won't
Mobile Advertising
Because eBusinessware provides advanced mobile hosting, we can
ensure the latest ad-serving capabilities and potential to scale to any
size of promotion or service offering. We interface with the major ad
What is CellAgility? networks, to enable leveraging of online ad strategies.
CellAgility is a turnkey platform for retrieval, formatting, storage and
delivery of any content to mobile devices. It creates a new mobile Features
presence with your customers, whether you are a Fortune 500
company or a startup. Following are some featuresof CellAgility platform:
User
lcan subscribe to the application.
Shake
l to refresh content.
It is what's needed to deploy the functions your customers expect
Push
lalerts even when MV App is closed.
across all the devices they will use, no matter what screen size,
operating system or form. CellAgility means being able to adapt the l Indicator for new messages.
business transactions you take mobile, continually and cost- l Change settings as per requirement.
Tilt to
l watch video content.
effectively. In brief, CellAgility means Mobile Business Agility.
l Offered as a Cloud Computing or On Premises option.
CellAgility Turnkey Solution
Some other features
Businesses may not be sure of the investment v/s potential traffic.
They can avail of eBusinessware's turnkey offer, which delivers a Retrieve
l existing content via HTML, Media RSS, Standard RSS,
cost effective solution. Databases, File systems.
Auto
l listeners poll at regular intervals.
eBusinessware develops, deploys, hosts, manages and supports all Assisted formatting engine, content analysts give a final human
l
mobile initiative. Our business model is to provide all services for touches to auto formatted content.
mobile strategy, from identifying a business's mobile opportunities Delivery of text, tables, charts, images, video, audio and more.
l
through application development to hosting the mobile services and
support. Devices supported by CellAgility
Following are just some of the devices supported by CellAgility:
Our customers need no additional IT infrastructure. All this makes iPhone
l 3.0
mobile programs feasible for more businesses, and more cost
l Blackberry
effective for all.
l Android and other text based mobile devices
12
CELLAGILITY - A Breakthrough Mobile Platform cont...
Smart phone, Rich clients, Smart business Cloud Computing or On Premises - Your pick
CellAgility is offered as a Cloud Computing or On Premises option.
Rich clients have advanced capabilities for smart devices such as the
You can select the one you would prefer according to your needs.
iPhone and BlackBerry, whose native application accelerator
Our team can assist you, if you require, in choosing the right option
provides the shell ready to be customized to your needs.
CellAgility framework supports standard templates with colour
variations for mobile browser content. CellAgility accelerator shell
can be customized to deliver a rich and immersive user experience.
Our Deployment Model for CellAgility
Deploying an ongoing mobile strategy has been a cost nightmare.
eBusinessware changes that. eBusinessware offers a turnkey solution
with fast time to market. We have devised an agile model to help you
swiftly Go Mobile, which will not only serve your current needs but
also support all upcoming Mobiles and Platforms.
13
CLOUD COMPUTING
Virtulized Resource as Services without requiring users to buy or install software. Users can simply
Cloud computing represents a true paradigm shift in the consumption log in to the service to access their files and the tools to manipulate
and delivery of IT services. The economics of IT are changing them. The following offerings are included.
rapidly and enterprises are searching for new ways to secure l Communication tools (Gmail, Google Talk, and Google Calendar)
resources at lower costs to maintain business viability. Storage costs l Productivity tools (Google Docs: text files, spreadsheets, and
shared across millions of users; reliable, quality user experiences; and presentations),
strong security are luring more and more organizations into the
l A customizable start page (iGoogle),
clouds.
Google
l Sites (to develop web pages).
Key characteristics
Following are some of the characteristics of cloud computing: Benefits for smaller and mid size enterprizes
Agility
l improves with users able to rapidly and inexpensively re- For smaller and mid-size users particularly, the appeal is not simply
provision technological infrastructure resources. the price, but the following:
Cost is
l greatly reduced and capital expenditure is converted to
l Opportunity to hand over support, administration and storage
operational expenditure. This lowers barriers to entry. responsibilities to Google.
Device
l and location independence enable users to access systems
using a Web browser regardless of their location or what device l Administrators are spared the often-onerous task of tracking and
they are using (e.g., PC, mobile). applying security patches.
l Multi-tenancy enables sharing of resources and costs across a Bugs
l can be fixed straight away instead of the fixes being saved up
large pool of users. and delivered as service packs.
l Reliability improves through the use of multiple redundant sites, l Everybody is using the same version, so there should be no
which makes cloud computing suitable for business continuity and compatibility problems, and no disruptive roll-outs of upgrades.
disaster recovery. l Simplifies life for mobile users, who have direct access to the same
l Scalability via dynamic ("on-demand") provisioning of resources data everyone else is using, without synchronization problems.
on a self-service basis near real-time, without users having to
engineer for peak loads.
Google Apps Can Transform Your Business
Security
l typically improves due to centralization of data and
increased security-focused resources. Productive Employees - Less Time Searching For Information,
More Time Using Information.
Google Apps™ Lower It Cost And Complexity - Scalable, Reliable Cloud
Google Apps provides powerful communication and collaboration Computing With Less Maintenance.
tools as well as a platform to develop your critical business Reduced Security And Compliance Risk - Move Your Business
applications, on top of Google infrastructure. It is a collection of Forward While Ensuring You're Protected.
web-based programs and file storage that run in a web browser,
15
CLOUD COMPUTING cont...
eBusinessware is an anauthorised reseller of Google AppsTM suite Feasibility
l study, pilot setup, dual delivery of emails during
eBusinessware is an authorized reseller of the Google Apps™ suite transition.
of communication and collaboration tools. Google Apps™ is the Three
l months helpdesk support after setup completion.
focus of today's cloud computing boon, a combination of new age
messaging and collaboration of applications which are Proven, Helpdesk Support
Reliable, Secure and Highly Cost Effective.
Suitable for Small & Mid size business who have implemented
eBusinessware's Unique Value Proposition Google App and are looking for cost effective options for support of
Following are the customized offerings by ebusinessware Inc.: Google Apps. Our Google Apps support service is in addition to 90
days free support you get when buying our Google Apps Setup
Standard Setup service.
Suitable for organizations of size <100, who may or may not have an 24X7
l Phone, Email and Live Chat support.
existing email infrastructure, who require domain verification.
Onsite
l support, remote end user support.
l Dedicated Account Manager.
Ticket
l based system for monitoring and tracking support requests.
l Technology assessment of existing structure.
l Management (user accounts, mailing list, customized filters, access
Setup
l Google Apps for your domain* e.g. (mail.yourdomain.com). control on Google docs).
l Configure settings. l Monthly usage and activity reporting.
Upto
l 50 (unlimited for premier edition) user accounts creation, l Flexible & customized package.
group, email lists.
l Migrating existing email infrastructure to Google Apps.
Training
Mobile
l synchronization, PPO3/IMAP email clients, and many
Recommended if you are planning to deploy Google Apps or have
more configuration/setup.
already migrated to it. It is advisable for users/companies that are
l One month helpdesk support after setup completion. transitioning from an office environment to a Google Apps
environment for a faster adoption of new services.
Premium Setup l End-user training on various Google Apps like:- mail, calendar,
Suitable for organizations of size >100, having sophisticated email talk(chat) etc.
servers (like Lotus notes, Microsoft Exchange) with or without any l Administrator training on advance and day-to-day administrative
authentication services. tasks like:- user maintenance, group/filter creation, account
l All features of Standard Setup. suspension etc.
Onsite
l training as per client requirements.
l Advance migration of mails from servers like Lotus Notes,
Microsoft Exchange Server. Shared
l video creation and conversion.
LDAP
l Integration, Single Sign On.
16
AMAZING SUCCESSES/ AN EYE-OPENER
WINE LIBRARY ZAPPOS
From Oblivion to Celebrity: Gary Vaynerchuk leveraged social Shows How Social Media Is Done: Zappos has become the No. 1
media tools such as Twitter and Facebook to promote Wine Library footwear retailer on the Web by using Social Media for making
TV, his video blog about wine. As his viewership swelled to over customer service a competitive weapon and to connect with the
90,000 a day, doors opened to a book deal, several national TV customers remarkably well.
appearances and a flurry of speaking engagements around the world.
NON PROFIT ORGANIZATIONS
IBM Embracing the Change for a Cause: Compassion International has
Reaching Out to the Right Audience: IBM used Internet to reach a Facebook and a Twitter page. The Facebook page features profiles
out to the target audience and also soften their image further through of staff workers, sponsored children and children still in need of
the videos, dubbed "The Art of the Sale" by deciding to experiment sponsors. The Twitter page includes updates, prayer requests and
with YouTube, bringing it to a potentially much wider audience. posts that link to longer articles. World Vision posted a short video
Since the videos went live, the mainframe blog's traffic increased ten that graphically illustrates what it would be like to only have dirty
fold, while the IBM mainframe Web site's weekly traffic doubled. water available. The video went viral.
EBUSINESSWARE DAVID MEERMAN SCOTT
Making the Right Moves: eBusinessware has revamped their Using Word-of-Mouse to Create World Wide Rave: David
website to embrace the latest Web 2.0 technology. eBusinessware Meerman Scott is an online thought leadership and viral marketing
Thought Leadership blog has been created to empower domain strategist and the author of four books on marketing. Viral marketing
experts and to channelize their expertise. A mobile version of this is all about how Word-of-Mouse spreads your ideas for free. Word -
blog is coming up soon. eBusinessware has presence on all major of-mouse is the single most empowering tool available to marketers
Social Networking sites –Twitter, Facebook, MySpace, Orkut, today, to create 'A World Wide Rave' that is when people around the
LinkedIn etc. world are talking about you, your company and your products. The
old rules of mainstream media are about "controlling a message"
CNN whereas in marketing and PR on the Web, instead of buying or
begging your way in, anybody can publish their way in using the
Making Big Moves in Social Media: CNN uses Twitter, MySpace
tools of social media such as, blogs, podcasts, online news releases,
and Facebook to get LIVE feedback from viewers while they are on
online video, viral marketing, and online media.
the air so that they get instant feedback from thousands of viewers on
what is HOT and what is NOT! CNN is a shining example in the Web
Once you start looking around you'll find several such inspiring
2.0 space, from basic RSS and book-marking options to embeddable
true success stories of businesses or people who embraced the New
videos and its fully user generated content platform iReport.com.
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