Strong Indian Brands
Prof. Atul Tandan
Director
MICA
E-mail: Pat@mica.ac.in
Tata Motors
$2,260 Compact
Tata Motor
India’s biggest maker of trucks and buses has a
tie-up with Fiat to jointly invest $895 million to
develop and roll out passenger cars in India’s
fast-growing auto market. Tata has audacious
plans to develop India’s cheapest car, a $2,260
compact, by 2008. The automaker is a key unit
of the Tata Group, one of India's biggest and
most powerful diversified conglomerates with
some $36 billion in assets.
One-Year Total Return: 22.5%
Site: www.tatamotors.com
International Business
Tata Motors has launched its popular mini truck, Tata Ace
has got highest international market share in Sri Lanka,
Tata Motors
• The company’s commercial and passenger vehicles
are already being marketed in several countries like
• Europe
• Africa
• Middle East
• Australia
• South East Asia
• South Asia
• It has assembly operations in Malaysia, Kenya,
Bangladesh, Spain, Ukraine, Russia and Senegal
Tata Motors
TVC - Indica
Watch - Titan
Mahindra & Mahindra
SUV King
Mahindra & Mahindra
Mahindra makes cars and commercial vehicles, and is
India’s No. 1 maker of tractors and sports-utility vehicles.
On top of that, it has tie ups with French carmaker Renault
and U.S. truck maker Navistar. The company’s Scorpio
SUVs are a hit with consumers at home, but profit margins
are under pressure at the moment from rising steel prices.
One-Year Total Return: 65.6%
Site: www.mahindra.com
Mahindra & Mahindra has emerged as a well-known
tractor brand in the US. It is now planning to launch
the Scorpio in the US sports utility vehicle market.
Mahindra & Mahindra
• Mahindra Automobiles have a strong and growing
presence in international markets
– Yugoslavia,
– Bangladesh
– Sri Lanka
– Australia
– Uruguay
– South Africa in 2004 (Mahindra South Africa)
– Europe in 2005 (Mahindra Europe)
• Mahindra vehicles have gone on display to auto
enthusiasts around the world, participating in
prestigious automobile shows in Paris, Rome,
Bologna, Johannesburg and São Paulo.
• In 2006 Mahindra announced that it would be the
first Indian automobile manufacturer to enter the
world’s most demanding and critical market – USA.
Mahindra & Mahindra -Scorpio
Bharat Forge
Global Ambitions
Bharat Forge
It’s a manufacturer of steel forgings and auto parts
such as crank shafts for trucks, which it supplies to
global automakers like DaimlerChrysler and General
Motors. Bharat has big ambitions beyond India. The
company is one of India’s emerging multinationals with
manufacturing operations in Germany, Sweden,
Scotland, the U.S., and China.
One-Year Total Return:- 12.03%
Site: www.bharatforge.com
Rediff.com
India’s Global Site
Rediff.com
The site is the go-to place on the Net for India’s
globally dispersed online population looking for news,
information, and shopping services. The Mumbai-
based company has sites both in India and for those
living abroad, and recently launched a finance channel
called Rediff Money wise, which provides real-time
data on stocks and mutual funds. The Nasdaq-listed
concern saw revenues grow 54% to $7.75 million in
the fourth quarter of 2006.
One-Year Total Return:- 36.11%
Site: www.rediff.com
Rediff.Com
Infosys technologies
Software Powerhouse
Infosys Technologies
It is India’s second-biggest software company and a
major IT consulting firm that generates 60% of its
sales in the U.S. market. The Bangalore-based
company is expanding quickly into Europe to
customize software applications and manage
computer networks. It is facing increasing
competition from IBM and Accenture for quality
engineering talent at home. Even so, it’s an earnings
high-achiever: Third-quarter profits shot up 50%.
One-Year Total Return: 64.8%
Site: www.infosys.com
Wipro
Acquisition Machine
Wipro
India’s third-biggest software company and IT
consulting firm is on an earnings tear, with
fourth-quarter profits up 40% to $169 million. Last
year, Wipro spent more than $250 million on
acquisitions at home and in foreign markets such as
Sweden and Finland, and the company’s billionaire
chairman, Azim Premji, says he wants to do bigger
deals in the years ahead to boost economies of scale
and to lower costs.
One-Year Total Return: 26.26%
Site: www.wipro.com
Wipro
• Third largest brand
• During the March quarter this year, Santoor became the third largest
soap brand in the country overtaking Breeze. Santoor, with an
estimated brand exceeding Rs 500 crore, now trails Lifebuoy and
Lux. Santoor accounts for around 40 per cent of Wipro Consumer
Care revenues.
• Wipro Consumer Care has taken the contract manufacturing route to
enter the lucrative Sri Lankan toiletries market by partnering with
J.L. Morrison Sons & Jones (Ceylon) Ltd recently.
• Wipro Consumer Care & Lighting (WCCL), the consumer care
business of infotech major Wipro Ltd, jump-started its overseas
foray by acquiring Unza Holdings Ltd, a Singapore-based detergent
and personal care products manufacturer, for Rs 1,010.2 crore in an
all-cash deal. (Business Standard 7th July 2007)
Santoor
Dr. Reddy’s Laboratories
India Pharma
Dr. Reddy’s Laboratories
This high-flying drug company, India’s third
largest, reported a tripling of net income to $42.5
million in the fourth quarter and specializes in
selling and exporting versions of blockbuster
drugs developed by other companies such as
Bayer and Merck at much lower prices. Its generic
business in the U.S., the world’s biggest
pharmaceutical market, is sizable, and some 86%
of its global sales come from outside India.
One-Year Total Return: 25%
Site: www.drreddys.com
Bharti Airtel
Wireless Wonder
Bharti Airtel
It is good to be India’s biggest
wireless operator—doing business in
the world’s fastest-growing market
for mobile phones. Now, Bharti is
looking to expand in other fast-
growing emerging markets such as
Africa. Britain’s Vodafone owns a
10% stake in Bharti, which also
provides outsourcing services to
IBM.
One-Year Total Return: 107%
Site: www.bhartiairtel.in
Airtel – Express Yourself
Airtel – Express Yourself
Amul – The Taste of India
• Members:12 district cooperative milk producers' Union
• No. of Producer Members:2.5 million
• No. of Village Societies:11,962
• Total Milk handling capacity:9.91 million litres per day
• Milk collection (Total - 2005-06):2.28 billion litres
• Milk collection (Daily Average 2005-06):6.3 million litres
• Milk Drying Capacity:511 metric Tons per day
• Cattlefeed manufacturing Capacity:2340 Mts per day
Sales Turnover Rs (million) US $ (in million)
• 2005-06 37736 850
Amul – The Taste of India
• GCMMF is India's largest exporter of Dairy Products. It has
been accorded a "Trading House" status. GCMMF has
received the APEDA Award from Government of India for
Excellence in Dairy Product Exports for the last 9 years.
• Many of our products are now available in the USA, Gulf
Countries and Singapore.
Amul – Milk
• Dabur India Limited is a leader in manufacturing and
marketing herbal, nature-based products, marked with
quality and trust gained through more than 100 years of
experience.
• Today Dabur’s products are available for people in more
than 50 countries across the world, helping them move
towards a healthy, natural and holistic lifestyle.
• Dabur products are available in the markets of the
– Middle East
– South-East Asia
– Africa
– America
– European Union
Dabur - Honey
Jet Airways
• Jet Airways, India's most preferred airline, is now giving
the world a better choice in the skies
• The airline operates over 340 flights daily across 44
destinations within India and also operates flights to
Nepal, Sri Lanka, Singapore, Malaysia, United Kingdom,
Thailand, Belgium & United States of America on one of
the youngest and best maintained fleets. Jet Airways
plans to extend its international operations further in
North America, Europe, Africa & Asia in the coming
years with the induction of wide-body aircraft into its fleet
Jet Airways
Tata Consultancy Services (TCS)
• Tata Consultancy Services (TCS) is one of the
world’s leading information technology
companies. Through its Global Network Delivery
Model™, Innovation Network, and Solution
Accelerators, TCS focuses on helping global
organizations address their business challenges
effectively.
• TCS employs about 10,000 people in the US
handling technology services for Fortune 500
companies such as General Electric.
• TCS operates across more than 50 countries and
has more than 175 offices across the globe.
VIP
VIP Industries Ltd. is Asia's leading manufacturer of
hard and soft luggage and VIP is the largest brand of luggage in Asia.
VIP
Hero Honda
• In a little over two decades, the world's largest
manufacturer of bicycles and the global leader in
motorcycles have created not only the world's
single largest motorcycle company but also
the most endearing and successful joint venture
for Honda Motor Company worldwide. The
company has sold over 15 million motorcycles
and has consistently grown at double digits
since its inception and today, every second
motorcycle sold in the country is a Hero Honda.
Hero Honda
The Times of India
• The Times Group is one of the largest media
services conglomerates in India.
• The Times of India (TOI) is a leading English-
language broadsheet daily newspaper in India. It
is owned and managed by Bennett, Coleman &
Co. Ltd. (The Times Group). The newspaper has
the widest circulation among all English-
language broadsheets, with 2.6 million daily paid
copies.
The Times of India
Femina
Bajaj
• Bajaj has enhanced the focus on design,
style and innovation in the premium
segment of the motorcycle mart
Bajaj
Raymond
• Trust. Excellence. Quality. These are
some of the abiding values that have been
associated with Raymond over the years.
• Raymond produces nearly 20,000 design
and colours of suiting fabric, that have
found their way in over 55 countries
including the European Union, USA,
Canada, Japan and Australia among
others.
Raymond
Fevicol
• FEVICOL has been ranked no. 24 overall
in the latest survey, " India 's Most Trusted
Brand" in the country conducted by Brand
Equity (Economic Times). Fevicol ranking
has improved by 7 positions compared to
last year.
Fevicol
Entrepreneurs in Free Market
Created Brand
• Subhash Chandra – Zee is among the top
three players in the Broadcasting Business
• Naresh Goyal – JetAir transformed the
travel agency into a full service airlines
• Kishore Biyani – Future Group, is the
biggest player in the retail sector
• G.M Rao – GMR & GVK Groups emerged
as a result of Infrastructure
Entrepreneurs in Free Market
Created Brand
• Uday Kotak – Forayed into banking and
and now Kotak Mahindra Bank has 78
branches
• P K Jain - Parsvnath Developers are
emerging as a dominant forhce in the Real
Estate sector of the country
• Captain G. R. Gopinath – Air Deccan the
country’s first low-cost “peoples airlines”
Indian food brands and fast moving
consumer goods (FMCGs) are now
increasingly finding prime shelf-space in
the retail chains of the US and Europe
Indian brands creating their own space in the American mind
Cobra Beer
Bikanervala Foods
MTR Foods' ready-to-eat food stuff
ITC's Kitchen of India
Satnam Overseas' Basmati rice.
Lakshmi Mittal
Indian Managers Book Seats in
Global MNC Board
• Citibank – Sanjay Nayar
• Standard Chartered – Jaspal Bindra
• Deutsche Bank – Anshu Jain
• HSBC – S N Mehta
• Arcelor Mittal – Lakshmi Mittal, Aditya Mittal, Inder Walia,
Sudhir Maheshwari, Narendra Chaudhury,
• HP – Vyomesh Joshi
• P&G – Ravi Chaturvdi
• Reckitt Benkiser – Rakesh Kapoor
• Unilever – Vindi Banga & Harish Manwani
Indian Life & Style
Voice of Asia
SPAN
Lesson Learnt for AAA Creating
Brands
Consistency
Understanding of Customers/Target
Message/Communication
Creative/Design/Brand ID
Relevance
Differentiation/Uniqueness
Key Stakeholder Buy-In
Positioning
Clarity
Connection to Customer/Target
Awareness/Recall/Memorability
Focus
Authentic/Truthful/Honest/Accurate
Lesson Learnt for AAA Creating
Brands
Leadership
Budget/Cost
Strategy
Product
Research
Innovation
Simplicity
Delivering on promises
Public Relations
People
Marketing
Advertising
Other
Thank You
Email: pat@mica.ac.in