The 2010 Census
“Objects in Future are Closer
than they Appear”
A Presentation for the Oklahoma State
Data Center Conference
July 23, 2008
Census Bureau – Key Players
2010 Census Staff:
Dennis Johnson, Regional Director
Sydnee Chattin-Reynolds, Deputy Regional Director
Craig Best, Assistant Regional Census Manager
Richard Taegel, Assistant Regional Census Manager
Debra Stanley, Partnership Coordinator
Matthew Milbrodt, Information Services Specialist
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The 2010 Census is Your Future
The 2010 Census will affect Oklahoma for 10
years and beyond
$300 billion per year are distributed based on
census numbers
Numbers at the tribal, local, state, and federal
level represent POWER!
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The 2010 Census is Underway!
• Census activities for 2010 have started
• There are big changes in the way the census
will be done
– American Community Survey is happening now
– Short-form only in 2010
– More use of automation in field operations
• As in Census 2000, partnership is the key to
success in all phases of the census
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The Census 2010 Questionnaire Content
• Short Form Only
– Name
– Age/Date of Birth
– Gender
– Race
– Ethnicity
– Household Relationship
– Tenure (own or rent)
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How We Protect Your Information
• Federal Law – Title 13 of the U.S. Code protects
the confidentiality of all your information.
• Privacy Principles – Guidelines that protect the
information we collect and statistics we publish.
• Statistical Safeguards – Ensure that statistics
released do not identify individuals.
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Census Data and Tribal
Affiliation
• Self-identification is the basis of the census
(race & ethnicity)
• Geographic based, not Enrollment based
• Census 2010 questionnaire asks for the
“enrolled or principle tribe”
• Census tables will show data by tribal
affiliation
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Availability of Census Data for Tribal Areas,
States, Counties, and Cities
• Census data can be found on our web site:
www.census.gov
• Census data is mostly free and easy to use
• 1990 and 2000 Census data available on
American FactFinder for tribes and tribal areas
• 2010 Census data will be available late 2011
• American Community Survey data will be
available for all tribal areas – Fall 2010
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Success Depends on Tribal, State,
and Local Participation
• Working together we can insure an accurate
and complete 2010 Census for Oklahoma
• Tribal, State, and Local organizations have
credibility with residents and can better
encourage participation
• Tribal, State, and Local organizations know
best where areas are that need extra
attention for recruitment and enumeration
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The Time to Start is Now!
• Census Day is less than 2 years away. Now
is the time to plan
• One of the concerns expressed by our
Census 2000 partners was that there was not
enough lead time to fully prepare for
promotion efforts
• We want to use the developed
communication networks to share the 2010
Census message
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What’s Been Done so Far?
• Tribal Consultation Meetings with Tribal Leaders
• Meetings with State Data Centers and
Governor’s Liaisons
• Meetings with Municipal Leagues, Association
of Counties, Regional Planning Organizations
• Meetings with Mayors and Community Leaders
• Congressional Visits
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Next Steps for Census
• Opening of Early Local Census Offices in Fall
2008:
– Oklahoma City and Tulsa
• Currently Working with GSA and Contractor
(Equis Corp) to identify potential sites
• Early office will manage recruiting and
operations for Address Canvassing in 2009
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Oklahoma City Local Census Office
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200 NW 66th St. - Suite 935
Broadway Executive Park 9
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Aerial View of Oklahoma City
Local Census Office
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Tulsa Local Census Office
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Pine Street Industrial Park
1411 N 105th East Avenue
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Aerial View of Tulsa
Local Census Office
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Next Steps for Census
• Opening of remaining Local Census
Offices in Fall 2009:
– Enid
– Lawton
– McAlester
• Will manage recruiting and Non-
Response Follow Up operation for 2010
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Recruiting for 2010 Census Jobs
• Recruit and hire Census Taker workers
• Most jobs last approximately 8-10 weeks
• Hourly pay rate varies depending on locality
• Paid training, mileage reimbursement, weekly
payment
• 2009 – First large hiring in late winter/early
spring to conduct Address Canvassing
• 2010 – Largest hiring in early summer to
conduct Non-Response Follow-Up activities
• KC RCC Recruiting Phone number:
1-888-340-7525
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Next Steps for Census
• The Partnership Program
– Linked with our current Information Services
Program
– Core Staff – January 2008
– Partnership Specialists will be located
throughout six-state region
– Are working closely with Governor’s Liaison,
SDCs and established networks
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Next Steps for Census
• Partnership Outreach
– Staff and activities designed to:
• Educate residents about the need and importance
of the census
• Encourage participation through self-response
• Encourage cooperation with census operations
• Build and nurture partnerships with tribal
governments, CCCs, local governments,
community, education, faith-based, media, and
business organizations
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American Indian and Alaska Native
Program
•Tribal Government Liaison Program
• State-Recognized Tribes
• AIAN Organizations
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American Indian/Alaska Native
Program
• Currently 45 federally-recognized tribes
in the Kansas City Regional Census
Territory
• 2010 Census counts entire AIAN
population
• 75 % of AIANs live off of reservations
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American Indian/Alaska Native
Program
• Increase awareness of census
• Recruit for census jobs
• Educate American Indian and Alaska
Native population about the importance
of the census
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Tribal Programs
- Work with the tribe’s various programs
– Housing authority
– Education department
• Tribal schools K-12
• Head Start
• Adult education
• Tribal clinics or hospitals
-Urban and rural AIAN centers
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Government to Government
Relationships
Trust
• Building trust is a major challenge
• Historic distrust of federal government
• Overcoming distrust may be the greatest
challenge faced by the Census Bureau
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Tribal Consultation
• Consultation a key component of working
with tribal governments
• Two Consultation meetings with tribal leaders
• Regional Director with tribal leaders
• Continued consultation meetings
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Tribal Government Liaison
Program
• Tribes will be asked to appoint liaison
• Liaison will receive training and a handbook
that provides guidance
• Program helps reduce undercount - went
from 12.2 % in 1990 to 4.75 % in 2000
• Tribal Liaison can advise about AIAN
organizations as potential partners
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Meeting with State Tribes and
Organizations
• Working meeting with state-recognized tribes,
AIAN organizations, media and urban and rural
AIAN populations
• State tribes have unique political relationship
with state
• 75% of AIANs live in urban and rural areas
• AIAN Organizations are vital partners
• Opportunity to educate and collaborate with
AIAN media outlets
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Timeline of Census Activities
• 2008-2009 Tribal, State and Local Governments establish
Complete Count Committees
• 2008 Local Census Office Opens – Oklahoma City and Tulsa
Census Recruitment Begins
• 2009 First Census Field Operations Begin
Heaviest Census Promotional Efforts
Local Offices open in Enid, Lawton, and McAlester
• 2010 Census Day (April 1, 2010)
Follow-up to Insure Accurate Counts
Deliver Population Counts to President (Dec. 31, 2010)
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2010 Census American Indian &
Alaska Native Geographic Areas
American Indian Reservations
American Indian Trust Lands
Oklahoma Tribal Statistical Areas
Alaska Native Villages
Sub-Reservation Geography
– census designated places
– census tracts
– block groups
– blocks
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Challenge Areas for 2010
• Areas of new immigration/language
barriers
• High growth areas
• Low Census 2000 Response Rate
areas
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Community Partnership Goals For
Oklahoma
• Improve accuracy by broader participation in
Geographic programs
• Organize to promote the 2010 census in
communities and tribal areas
• Assist with recruitment for Census positions in
Local Census Offices and field positions
• Maximize self-response/mail return rate in
Oklahoma (Census 2000 rate was 64% for OK,
67% nationally)
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2010 Census Promotion &
Complete Count Committees
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Barriers Affecting an Accurate
2010 Census Count for Oklahoma
Deliberate avoidance
Fear of government
Concerns regarding confidentiality
Irregular housing
Complex and fluid households
Language barriers
New immigrants
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Planned Census Promotion and
Outreach Activities
• National advertising campaign
• Census in Schools Program
• Faith-Based initiative
• Complete Count Committees
• Questionnaire Assistance Centers
• Be Counted Sites
• Recruit local workers
• Nurture partnerships
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What is a Complete Count Committee?
A Complete Count Committee is a team
of community leaders to develop and
implement a locally-based outreach and
awareness campaign for the 2010
Census.
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Why Form a Complete Count Committee?
To promote awareness of the 2010 Census
(educate).
To motivate the community to participate.
To utilize local knowledge, expertise, and
influence to implement a census awareness
campaign.
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The Goals of a Complete Count
Committee?
• Develop a community-specific 2010 Census
awareness campaign
• Provide leadership in the promotion of the
2010 Census
• Encourage every resident to complete and
return their census form
• Help to recruit community members for
census jobs.
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Who Is Included in a
Complete Count Committee?
• Tribal/Local Government leaders
• Business leaders
• Faith-Based leaders
• Education leaders
• Neighborhood leaders or residents
• Media representatives
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When Should a Complete Count
Committee Form?
Suggested timeline:
• Now: Propose committee funding line item in
tribal/city’s 2009 & 2010 budgets
• Fall 2008: Form local Complete Count Committee
and develop plan of action and hold regular
progress meeting
• October 2009-April 2010: Hold tribal/community
2010 Census awareness events
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Specific CCC Activities
• Develop a local theme for Oklahoma’s 2010
Census promotion (tied to national message)
• Secure tribal/community leaders’ approval
• Create/distribute promotional materials
• Hold 2010 Census outreach functions at
tribal/community events
• Spread word about 2010 Census jobs
• Provide 2010 Census testing/training space
• Identify hard to count areas in Oklahoma
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How We Can Help You Form a
Complete Count Committee
• Provide templates for promotional materials –
handouts, flyers and brochures
• Provide speakers for promotional events
• Help coordinate with national promotional
efforts
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2010 Census Website:
www.census.gov/2010census
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2010 Census Promotional Materials
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2010 Census Fact Sheets
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2010 Census Recruiting Drop-In Articles
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2010 Census Brochures
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2010 Census FAQs
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What’s the Next Step?
1. Consider resources for tribal and local 2010
Census awareness for years leading up to
2010.
2. Develop partnerships with business,
community, faith-based, government
organizations and include on complete count
committees.
3. Plan and organize Complete Count
Committees at all levels.
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What’s the Next Step?
4. Review BAS maps and complete all annexations prior
to Jan. 1, 2010
5. Assist with recruitment for 2010 Census office and
field positions in Oklahoma.
6. Identify areas hat may be difficult to reach with
promotion efforts, i.e., areas with recent immigration or
language barriers.
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Your thoughts?
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Keep in Touch
U. S. Census Bureau
Regional Census Center
2001 NE 46th St.
Kansas City, MO 64116
816-994-2045
Recruiting Toll Free Phone: 1-888-340-7525
www.census.gov/kansascity
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