ALICIA MARIE PHILLIPS
Digital Strategist & Social Media Manager
AliciaMariePhillips.com
AliciaMariePhillips@gmail.com
Cell: (412) 465-0870
**LOOKING TO RELOCATE**
HOW I CAN HELP YOU AND YOUR COMPANY
I am able to analyze a business model, address multiple departments’ needs and concerns,
and develop an all-encompassing digital strategy plan. I stress training and understanding to
all levels of employees throughout the company. Developing a plan in this manner ensures
that the digital plan will be implemented, embraced, and maintained by all employees for the
long-term while remaining cohesive throughout the organization.
MY AREAS OF STRENGTH
Developing High-level plans of strategy encompassing all facets of a company; including
website optimization, mobile marketing, and social media platforms.
Community manager on a large-scale including developing a content calendar and utilizing
brand reputation management software.
Launching design overhaul of websites as well as integrating consumer-feedback based
website changes. Retrieving Employee feedback and integrating the changes that are logical
for the company’s needs.
Managing Public Relations for high-level officials within an organization.
Managed all Search Engine Optimization work as well as content-building for 10 websites.
SKILLS
Marketing Methods & Techniques | Marketing Management | Social Media Marketing | Internet
Marketing | Marketing Terminology | Blogging | Business Writing | Facebook | Twitter |
Foursquare | Google Plus | Google Places | Search Engine Optimization | Copywriting
EDUCATION
2004 Burlington County College Pemberton, New Jersey
Awarded A.S. Business Management
2006 Rowan University Glassboro, New Jersey
Awarded B.S. Business Administration, Marketing Concentration
2008 Burlington County College Mount Laurel, New Jersey
Awarded A. S. Paralegal Certification
2008-2011 Duquesne University School of Law Pittsburgh, Pennsylvania
Note: Did not complete; Chose to withdraw from program.
WORK EXPERIENCE
2011- Present Day Automotive Group Monroeville, Pennsylvania
Social Media Director and Website Development
Managed 10 Facebook Brand Pages.
Managed 10 Twitter Brand Accounts.
Managed Social Media Persona for Company Owner.
Managed Implementation of 15 group-wide websites.
Managed all content building & search optimization efforts.
Point of Contact for all website-related matters.
Trained all executives & employees on Social Media efforts.
Community Manager/Conversation Calendar Development.
Efforts in aligning traditional with online marketing company-wide.
2008-2011 Flaherty Fardo LLC Pittsburgh, Pennsylvania
Paralegal | Legal Secretary | Office Manager
Held position while attending Duquesne Law School evening div.
Skills I learned that transfer into marketing:
Customer Relationship Cultivation, Time Management,
Focus on details, and adhering to deadlines.
2007-2008 Canon Business Solutions, Inc. Burlington, New Jersey
Marketing Administration
Worked with employees from multiple departments on projects.
Customer Service point of contact for rewards program.
Tracked nationwide sales results for bonus & award programs.
Developed sales award presentations to submit company-wide.
Corporate Accounts Currently Managed: Personal Accounts Currently Managed:
Facebook.com/DayAutomotive
Twitter @phillipsalicia
Facebook.com/DayChevrolet
Facebook/AliciaMPhillips
Facebook.com/ImportsByDay
Facebook.com/DayAudi Google Plus@AliciaMariePhillips
Facebook.com/DayFord
Youtube@AliciaMariePhillips
Facebook.com/DayHyundai
Facebook.com/DayChevy EmpireAvenue@AMPhillips
Facebook.com/DayApollo Social Chiefs@PhillipsAlicia
Facebook.com/WestLibertySubaru
Klout@PhillipsAlicia
Facebook.com/DayToyota
Twitter @DayAutomotive LinkedIn/AliciaPhillips
Twitter @DayChevrolet Wordpress/Blogger@AliciaMPhillips
Twitter @DayFordAuto
Triberr
Twitter @ImportsByDay
Twitter @DayAudi Foursquare
Twitter @DayCentennial FriendFeed
Twitter @DayHyundai
Yakker
Twitter @DayToyota
Twitter @DayApollo Jaiku
Twitter @DaySubaru Photobucket
Youtube @DayAutomotive
Vimeo
Youtbue @DayChevrolet
Youtube @ImportsByDay And more….
Youtube @DayFord
Youtube @DayHyundai
I’ve always believed actions speak louder
Youtube @DayCentennial
than words. There’s no greater proof to the
Youtube @DayToyota
contents of this resume than ‘google-ing’
Youtube @ DayApolloVWSubaru
Alicia Marie Phillips. You can see my work,
Youtube @DaySubaru
the websites I’m on, the blogs I’ve posted,
etc. It’s one thing to make claims that
you’re an “expert”, but it’s another to have
the results speak for themselves. I have an
extensive network or industry leaders built
and foresee only expansion in my industry
for myself. The best is yet to come!