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					Leonid Stoianov
COO · BONNIER DIGITAL UKRAINE
Agenda

Mag+ background
Case studies
Showcases - Design, Navigation and Interactivity
Demo - Create
Questions




                                                   Mag+ · magplus.com
   Mag+ is the flexible, accessible, affordable, open and 
    immersive content tailored for touchscreen tablets.
magplus.com
The Mag+ project was
spun out from Bonnier R&D
on January 1, 2011
Magplus today

Stockholm, New York, London, Munich, Tokyo,
Moscow, Kiev
Platform - Create, Produce & Publish
Service and support organisation




                                              Mag+ · magplus.com
A huge varierity of apps




                           Mag+ · magplus.com
Mag+ overview

            Create             Produce                  Publish




 Content
           plug in            produce                  publish




                     Review              AppStore   Android Market




                                                                     Mag+ · magplus.com
Mag+ overview
    Publisher’s toolbox
1                                                  App framework
                                                                     2




                              Production environment

                          3



                                                                   Mag+ · magplus.com
Mag+ pricing model


Production Environment
Plugin, Overview and Effects
Reviewer App

Publishers Toolbox
Publish+ (iTunes and Android)
App build

Services
Support
Training, Helpdesk, Expertise

                                Mag+ · magplus.com
Mag+ pricing model


Production Environment
Plugin, Overview and Effects
                                Free
Reviewer App

Publishers Toolbox
Publish+ (iTunes and Android)
App build

Services
Support
Training, Helpdesk, Expertise

                                       Mag+ · magplus.com
Mag+ pricing model


Production Environment
Plugin, Overview and Effects
                                  Free
Reviewer App
             $2500 (ap
                       p build in
             $500 per            cl. 5 mon
Publishers Toolbox month or per             ths)
                                      issue
Publish+ (iTunes and Android)
App build

Services
Support
Training, Helpdesk, Expertise

                                                   Mag+ · magplus.com
Mag+ pricing model


Production Environment
Plugin, Overview and Effects
                                  Free
Reviewer App
             $2500 (ap
                       p build in
             $500 per            cl. 5 mon
Publishers Toolbox month or per             ths)
                                      issue
Publish+ (iTunes and Android)
App build

Services                    Price
Support
                                         list
Training, Helpdesk, Expertise

                                                   Mag+ · magplus.com
Free to publish




                  Mag+ · magplus.com
Case studies
Popular Sciense
launched, April 2010
 Monetize - iTunes

Preview      Purchase Issue   Manage Subscriptions




                                           Mag+ · magplus.com
Mix of Reserch Methods
           Research Methods



I. OMNITURE will include the following key data points:
 Open rates
 An average of unique visitors per day
 Number of visits
 Number of page views
 Average number of page views per visit
 Time Spent
 Number of visitors per edition
II. VISTA DIGITAL Engagement
III. SUBSCRIBER STUDY Demographics and Psychographics

                                                     Mag+ · magplus.com
Credentials so far




                     Mag+ · magplus.com
 Credentials so far

Digital Magazine of the Year
              Popular Science+ awarded by
                          MIN Online (U.S.)



     Tablet App of the Year 
              Popular Science+ awarded by
                          MIN Online (U.S.)



Innovator of the Year award
         Bonnier Corp (U.S.) awarded by the
        Publishing Executive Magazine (U.S.)




                                               Mag+ · magplus.com
Showcase




magplus.com
9.11.01 launched in
September, 2011
American Photo 9.11.01




                         Mag+ · magplus.com
From www.gizmodo.com




magplus.com
AppStore - Week 36




                     Mag+ · magplus.com
6 days after launch

One of the truly beautiful things about this project
has been the reception to it. Glowing, 5-star
reviews only confirmed how we felt about the
story when we decided to give it away for free.
What caught us off guard, however, was how
many people took to the story internationally.
Over one third of those 50,000 downloads came
from outside the United States. That incredible
statistic truly speaks to the global experience of
9.11.01 and is a testament to the bond we all
share on this planet.
                                                       Mag+ · magplus.com
Showcase




magplus.com
Bonnier Tidskrifter
launched in 2010/2011
Production

First issues by experienced
staff
Ongoing production by the
editorial staff
All ad sales by ad department
Ad traffic through existing
staff
Logistics team handle
distribution
                                Mag+ · magplus.com
Production

Minimal training needed
No central ”digital team”
HTML/Interactivity produced
with Edge and Hype
C Mode - Skin customisation
Video and sound - not yet




                              Mag+ · magplus.com
Distribute

Single Issue App   Multi Issue App




                                     Mag+ · magplus.com
Monetize - iTunes

            Store   Purchase Issue




                                     Mag+ · magplus.com
Monetize - Integration

                 Backend subscription
                 integration
                 Opportunity to bundle
                 offers, cupons, make the
                 magazine digital available
                 and more actively work
                 with promotion of the
                 digital product. 



                                         Mag+ · magplus.com
Monetize - Newsstand




                       Mag+ · magplus.com
 Montetize & Distribute

iTunes or Android Store   Enterprise App




                                           Mag+ · magplus.com
Showcase




magplus.com
Spoon Publishing
launched first apps in 2011
Showcase




magplus.com
Demo
Mag+ overview

            Create             Produce                  Publish




 Content
           plug in            produce                  publish




                     Review              AppStore   Android Market




                                                                     Mag+ · magplus.com
Thank you!
Make Publishing magic

				
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posted:12/21/2011
language:English
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