Business Plan for Insurance Sample 2

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Business Plan for Insurance Sample 2 Powered By Docstoc
					This Business Plan for an Insurance Agency allows entrepreneurs or business owners
to create a comprehensive and professional business plan. This template form allows a
business to outline the company's objectives and detail both current company
information as well as any past performance. Companies should include a complete
market analysis in their plan to help showcase why their business strategy will be
effective in the market. Future company plans, including production targets,
management strategy, and financial forecasting, should be used to demonstrate and
confirm that the company's short-term and long-term objective can and will be met. This
model plan can be customized to best fit the unique needs of any entrepreneur or owner
that is seeking to create a strong business plan.
                                [Company Name]
                                       [Address]
                                    [City, State ZIP]
                                  Tel. XXX-XXX-XXXX


                                BUSINESS PLAN




© Copyright 2012 Docstoc Inc.                           1
                                              Confidentiality Agreement

The undersigned reader acknowledges that the information provided by [Company Name] in this business plan is
confidential; therefore, reader agrees not to disclose it without the express written permission of [Company Name]

It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in
nature, other than information which is in the public domain through other means and that any disclosure or use of
same by reader may cause serious harm or damage to [Company Name]

Upon request, this document is to be immediately returned to [Company Name]

___________________
Signature

___________________
Name (typed or printed)

___________________
Date

                          This is a business plan. It does not imply an offering of securities.




© Copyright 2012 Docstoc Inc.                                                                     2
                                                                 Table of Contents



1.0 Executive Summary .............................................................................................................................. 1
   1.1 Objectives ......................................................................................................................................... 1
   1.2 Mission.............................................................................................................................................. 1
   1.3 Keys to Success................................................................................................................................. 1
2.0 Company Summary .............................................................................................................................. 1
   2.1 Company Ownership ........................................................................................................................ 2
   2.2 Start-up Summary ............................................................................................................................. 2
      Table: Start-up .................................................................................................................................... 2
4.0 Market Analysis Summary ................................................................................................................... 3
   4.1 Market Segmentation ........................................................................................................................ 4
      Table: Market Analysis ....................................................................................................................... 4
   4.2 Target Market Segment Strategy ...................................................................................................... 4
   4.3 Service Business Analysis ................................................................................................................ 4
      4.3.1 Competition and Buying Patterns .............................................................................................. 4
5.0 Strategy and Implementation Summary................................................................................................ 4
   5.1 Competitive Edge.............................................................................................................................. 5
   5.2 Marketing Strategy............................................................................................................................ 5
   5.3 Sales Strategy .................................................................................................................................... 6
      5.3.1 Sales Forecast............................................................................................................................. 6
        Table: Sales Forecast.................................................................................................................. 6
   5.4 Milestones ......................................................................................................................................... 7
      Table: Milestones ................................................................................................................................ 7
6.0 Management Summary ......................................................................................................................... 8
   6.1 Personnel Plan................................................................................................................................... 8
      Table: Personnel.................................................................................................................................. 8
7.0 Financial Plan........................................................................................................................................ 9
   7.1 Start-up Funding ............................................................................................................................... 9
      Table: Start-up Funding ...................................................................................................................... 9
   7.2 Important Assumptions ................................................................................................................... 10
   7.3 Projected Profit and Loss ................................................................................................................ 10
      Table: Profit and Loss ....................................................................................................................... 10
   7.3 Projected Cash Flow ....................................................................................................................... 11
      Table: Cash Flow .............................................................................................................................. 11
   7.4 Projected Balance Sheet .................................................................................................................. 12
      Table: Balance Sheet......................................................................................................................... 12
   7.5 Business Ratios ............................................................................................................................... 13
      Table: Ratios ..................................................................................................................................... 13




                                                                                                                                                    Page 1
                                             Conte Insurance Services



1.0 Executive Summary

    [Company Name]

    [Address]

    [City, State ZIP]

    Tel. XXX-XXX-XXXX

    The company will operate from [City, State]as of September of 2010.

1.1 Objectives

    1. To increase clientele by 10% over the previous year.

    2. To implement advertising and efficient tracking of referrals.

    3. To implement a more concerted conservation plan.

    4. To open an office in [City, State].

1.2 Mission

Our mission is to educate our clients on the quality of insurance, with a basic understanding of the product and to
provide them with the best value for their insurance needs.

1.3 Keys to Success

    There are a few key factors that spell success or failure for professional insurance companies --most of which
    stem from the importance of reputation:

    1. The conservation of existing customers.

    2. Excellence in personalized service.

    3. The education of the company's present and future clients on their insurance needs.

2.0 Company Summary

    [Company Name] is an independent insurance agency. The company will market all forms of commercial and
    personal insurance including property and casualty, life, health, annuities and tax shelters.

    [Company Name] is not locked into any exclusive contract with one company. By being an independent
    entity, the company is allowed to shop around for the lowest and best price coverage for clients. [Company
    Name] feels that it has the drive, the passion and what it takes to be the first choice for present and future
    client needs.

    [Company Name]'s office will be operating in [City, State]and will be servicing the Greater Tallahassee and
    surrounding areas.



                                                                                                           Page 1
                                      Conte Insurance Services



2.1 Company Ownership

    The company, [Company Name], is an S Corporation registered and owned by Ernest R. Conte, Jr. and
    Christine E. Conte. The corporation was formed in early 2010.

2.2 Start-up Summary

    The company founders, [Name], will handle day-to-day operations of the business and will work
    collaboratively to ensure that this business venture is a success.

Table: Start-up

Start-up

Requirements

Start-up Expenses
Legal                                                                               $0
Stationery etc.                                                                     $0
Insurance                                                                           $0
Rent                                                                                $0
Computer                                                                            $0
Other                                                                               $0
Total Start-up Expenses                                                             $0

Start-up Assets
Cash Required                                                                       $0
Other Current Assets                                                                $0
Long-term Assets                                                                    $0
Total Assets                                                                        $0

Total Requirements                                                                  $0




                                                                                              Page 2
                                           Conte Insurance Services



3.0 Services

   [Company Name] provides insurance coverages that protects the company's clients from personal,
   commercial and medical loss, in addition to protection again client legal liabilities.

4.0 Market Analysis Summary

   Insurance, in law and economics, is a form of risk management primarily used to hedge against the risk of a
   contingent, uncertain loss. Insurance is defined as the equitable transfer of the risk of a loss, from one entity
   to another, in exchange for payment. An insurer is a company selling the insurance; an insured or
   policyholder is the person or entity buying the insurance policy. The insurance rate is a factor used to
   determine the amount to be charged for a certain amount of insurance coverage, called the premium. Risk
   management, the practice of appraising and controlling risk, has evolved as a discrete field of study and
   practice.

   The transaction involves the insured assuming a guaranteed and known relatively small loss in the form of
   payment to the insurer in exchange for the insurer's promise to compensate (indemnify) the insured in the
   case of a large, possibly devastating loss. The insured receives a contract called the insurance policy which
   details the conditions and circumstances under which the insured will be compensated.

   Global insurance premiums grew by 3.4% in 2008 to reach $4.3 trillion. For the first time in the past three
   decades, premium income declined in inflation-adjusted terms, with non-life premiums falling by 0.8% and life
   premiums falling by 3.5%. The insurance industry is exposed to the global economic downturn on the assets
   side by the decline in returns on investments and on the liabilities side by a rise in claims. So far the extent of
   losses on both sides has been limited although investment returns fell sharply following the bankruptcy of
   Lehman Brothers and bailout of AIG in September 2008. The financial crisis has shown that the insurance
   sector is sufficiently capitalized. The vast majority of insurance companies had enough capital to absorb
   losses and only a small number turned to government for support.

   Advanced economies account for the bulk of global insurance. With premium income of $1,753bn, Europe
   was the most important region in 2008, followed by North America $1,346bn and Asia $933bn. The top four
   countries generated more than a half of premiums. The US and Japan alone accounted for 40% of world
   insurance, much higher than their 7% share of the global population. Emerging markets accounted for over
   85% of the world’s population but generated only around 10% of premiums. Their markets are however
   growing at a quicker pace.

   The rising economic tide, a modest inflationary environment, and larger underwriting losses in 2010 will lead
   to rate-firming for the property/casualty industry, a new study from Hartford, Conn.-based Conning Research
   & Consulting finds.

   The study, “Property/Casualty Forecast & Analysis,” forecasts industry growth and performance for 2009-
   2012 and is derived from Conning’s proprietary industry model and analysis of key industry drivers as well as
   statutory data filings, public insurer reports results, and 2010 catastrophe loss estimates to date.

   The expectation is for modest growth in 2010, with net premium growth positive, but weaker than GDP
   growth. Yet also what is anticipated is deterioration in the loss ratio due to eroded premium rate adequacy
   and expected thinner loss reserve releases. While the overall combined ratio increase is a significant 2.5
   points under average catastrophe load, implied return on equity should increase to approximately 7% due to
   the positive impact of realized capital gains.

   Looking beyond 2010, more robust growth for the property/casualty industry in 2011 and 2012 will result from
   increases in both exposures and premium rates. While personal lines is leading the industry even in 2010
   with robust premium rate growth, many commercial lines, and particularly workers compensation, will not see
   improvements in combined ratio until 2012.


                                                                                                              Page 3
                                          Conte Insurance Services



4.1 Market Segmentation

   [Company Name] feel that have the existing client that has auto insurance will be giving the opportunity to
   supply that same client with a homeowner's policy and vice versa. This also applies to business insurance
   policy owners that could also be introduced to auto and homeowner's insurance policy options.

Table: Market Analysis

Market Analysis
                                        Year 1     Year 2      Year 3     Year 4      Year 5
Potential Customers        Growth                                                               CAGR
Segment Name                   0%            0          0           0           0          0    0.00%
Segment Name                   0%            0          0           0           0          0    0.00%
Other                          0%            0          0           0           0          0    0.00%
Total                       0.00%            0          0           0           0          0    0.00%




4.2 Target Market Segment Strategy

   The target market for [Company Name] is full-time and part-time working individuals who work hard at
   keeping what they have worked so hard to attain secure and safe. Referral marketing is the key type of
   marketing strategy utilized. Maintaining and further enhancing its reputation in the community is crucial to
   gaining additional market share of this target market.

4.3 Service Business Analysis

   Most of the industry analysis is contained in the Competitive Comparison section to give the reader the idea
   of the competitive nature of the industry, its opportunities and threats, and the company's flexibility in
   pricing. [Company Name] exists in a purely competitive market that faces virtually unlimited competition and
   high demand. The ability of the company to differentiate its services or enter into a niche market is limited.
   The company will engage in a low-cost leadership strategy while maintaining a suitable level of quality.

4.3.1 Competition and Buying Patterns

   The key element in purchase decisions made at the [Company Name] client level is trust in the professional
   reputation and reliability of the consulting firm.

5.0 Strategy and Implementation Summary

   [Company Name] will succeed by offering its clients one-on-one personal service and expedite business
   closure by offering a vast number of insurance options, which is another advantage that the company has
   over other companies. [Company Name] is an independent insurance company that feels passionately about
   providing their individual and commercial clients alike with expert advice, education and the most competitive
   pricing.




                                                                                                         Page 4
                                           Conte Insurance Services



5.1 Competitive Edge

   [Company Name] services will be positioned to provide clients with a premium insurance experience.

   Owner [Name]has worked and run operations for Hughes Insurance Services, Inc. in Winter Haven, Florida
   since 1994. This has positioned the company to already have insurance carriers to offer to clients the minute
   [Company Name] opens its doors.

   The following subtopic will present our sales strategy, marketing strategy, pricing strategy, daily customer
   projections and promotion strategy. To see comparison FECs and their current pricing refer to topic 7.11 and
   7.12 for projections and pro forma comparisons.

5.2 Marketing Strategy

   An overview of the marketing plan includes:

   1. The plans for an advertising campaign.

   2. Involvement and client contact along with local businesses.

   3. Plans to join a local organization for interaction and strategy business planning.

   [Company Name]'s implementation will be measured and adjusted as the client base increases.




                                                                                                        Page 5
                                         Conte Insurance Services



5.3 Sales Strategy

    The sales forecast monthly summary is included in the appendix. The annual sales projections are included
    here in Table 5.2.

5.3.1 Sales Forecast

    Outside of regular operating expenses and advertising costs, Conte Insurance Services, Inc does not have a
    direct cost to offer insurance services to clients. Please see Sales Strategy.

Table: Sales Forecast

Sales Forecast
                                                             Year 1          Year 2           Year 3
Sales
Row 1                                                            $0              $0               $0
Row 2                                                            $0              $0               $0
Row 3                                                            $0              $0               $0
Total Sales                                                      $0              $0               $0


Direct Cost of Sales                                         Year 1          Year 2           Year 3
Row 1                                                            $0              $0               $0
Row 2                                                            $0              $0               $0
Row 3                                                            $0              $0               $0
Subtotal Direct Cost of Sales                                    $0              $0               $0




                                                                                                       Page 6
                                         Conte Insurance Services



5.4 Milestones

   [Company Name] believes that once obtaining the grant funding requested, the company can easily start up
   and operate immediately. The funds will allow the company to be more visible to future customers. The
   funding will allow for the company to open its doors with the ammunition of already having the industry
   contacts and know-how in place.

   The new and large sign for the company's main office will greatly assist in great visibility to hundreds of
   drivers that pass by [Company Name] daily.

Table: Milestones

Milestones

Milestone                Start Date        End Date         Budget         Manager            Department
Name me                  12/8/2011         1/7/2012             $0          NAME              Department
Name me                  12/8/2011         1/7/2012             $0          NAME              Department
Name me                  12/8/2011         1/7/2012             $0          NAME              Department
Name me                  12/8/2011         1/7/2012             $0          NAME              Department
Name me                  12/8/2011         1/7/2012             $0          NAME              Department
Name me                  12/8/2011         1/7/2012             $0          NAME              Department
Name me                  12/8/2011         1/7/2012             $0          NAME              Department
Name me                  12/8/2011         1/7/2012             $0          NAME              Department
Name me                  12/8/2011         1/7/2012             $0          NAME              Department
Name me                  12/8/2011         1/7/2012             $0          NAME              Department
Totals                                                          $0




                                                                                                      Page 7
                                           Conte Insurance Services



6.0 Management Summary

    The owner and manager, Mr. Ernest Conte, will open doors and hire two licensed agents. As the company
    grows, the company will take on additional consulting help, including graphic/editorial, sales, and marketing.

6.1 Personnel Plan

    The detailed monthly personnel plan for the first year is included in the appendix. [Company Name] plans to
    add more personnel as it gains the ability and increases sales in this plan.

Table: Personnel

Personnel Plan
                                                              Year 1              Year 2              Year 3
Name or Title or Group                                           $0                  $0                  $0
Name or Title or Group                                           $0                  $0                  $0
Name or Title or Group                                           $0                  $0                  $0
Total People                                                       0                   0                   0

Total Payroll                                                     $0                  $0                  $0




                                                                                                          Page 8
                                            Conte Insurance Services



7.0 Financial Plan

    [Company Name]'s financial plan is based on conservative estimates and assumptions. The company will
    need to plan on the initial funding requested to make the financials work.

7.1 Start-up Funding

     The start-up costs for [Company Name] are detailed above, in the Start-up Table.

Table: Start-up Funding

Start-up Funding
Start-up Expenses to Fund                                                                   $0
Start-up Assets to Fund                                                                     $0
Total Funding Required                                                                      $0

Assets
Non-cash Assets from Start-up                                                               $0
Cash Requirements from Start-up                                                             $0
Additional Cash Raised                                                                      $0
Cash Balance on Starting Date                                                               $0
Total Assets                                                                                $0



Liabilities and Capital

Liabilities
Current Borrowing                                                                           $0
Long-term Liabilities                                                                       $0
Accounts Payable (Outstanding Bills)                                                        $0
Other Current Liabilities (interest-free)                                                   $0
Total Liabilities                                                                           $0

Capital

Planned Investment
Owner                                                                                       $0
Investor                                                                                    $0
Additional Investment Requirement                                                           $0
Total Planned Investment                                                                    $0

Loss at Start-up (Start-up Expenses)                                                        $0
Total Capital                                                                               $0



Total Capital and Liabilities                                                               $0

Total Funding                                                                               $0
                                                                                                 Page 9
                                            Conte Insurance Services




7.2 Important Assumptions

    1. [Company Name] is assuming steady growth from good management, barring any unforeseen local or
    national disasters such as the economic slowdown seen by most of the country.

    2. [Company Name] is also assuming adequate investor funding to sustain the company during the
    expansions projected.

7.3 Projected Profit and Loss

    Outlined below, and in the following table and chart, are some of the intrinsic facets of the projected profit and
    loss for [Company Name]

Table: Profit and Loss

Pro Forma Profit and Loss
                                                                      Year 1           Year 2            Year 3
Sales                                                                    $0               $0                $0
Direct Cost of Sales                                                     $0               $0                $0
Other Costs of Sales                                                     $0               $0                $0
Total Cost of Sales                                                      $0               $0                $0

Gross Margin                                                              $0                $0               $0
Gross Margin %                                                        0.00%             0.00%            0.00%



Expenses
Payroll                                                                   $0                $0               $0
Marketing/Promotion                                                       $0                $0               $0
Depreciation                                                              $0                $0               $0
Rent                                                                      $0                $0               $0
Utilities                                                                 $0                $0               $0
Insurance                                                                 $0                $0               $0
Payroll Taxes                                                             $0                $0               $0
Other                                                                     $0                $0               $0

Total Operating Expenses                                                  $0                $0               $0

Profit Before Interest and Taxes                                          $0                $0               $0
EBITDA                                                                    $0                $0               $0
 Interest Expense                                                         $0                $0               $0
 Taxes Incurred                                                           $0                $0               $0

Net Profit                                                                $0                $0               $0
Net Profit/Sales                                                      0.00%             0.00%            0.00%




                                                                                                             Page 10
                                            Conte Insurance Services




7.3 Projected Cash Flow

    The cash flow projection shows that provisions for ongoing expenses are adequate to meet the needs of the
    company as the business generates sufficient cash flow to support operations.

Table: Cash Flow

Pro Forma Cash Flow
                                                                 Year 1       Year 2       Year 3
Cash Received

Cash from Operations
Cash Sales                                                             $0         $0           $0
Subtotal Cash from Operations                                          $0         $0           $0

Additional Cash Received
Sales Tax, VAT, HST/GST Received                                       $0         $0           $0
New Current Borrowing                                                  $0         $0           $0
New Other Liabilities (interest-free)                                  $0         $0           $0
New Long-term Liabilities                                              $0         $0           $0
Sales of Other Current Assets                                          $0         $0           $0
Sales of Long-term Assets                                              $0         $0           $0
New Investment Received                                                $0         $0           $0
Subtotal Cash Received                                                 $0         $0           $0

Expenditures                                                     Year 1       Year 2       Year 3

Expenditures from Operations
Cash Spending                                                          $0         $0           $0
Bill Payments                                                          $0         $0           $0
Subtotal Spent on Operations                                           $0         $0           $0

Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out                                       $0         $0           $0
Principal Repayment of Current Borrowing                               $0         $0           $0
Other Liabilities Principal Repayment                                  $0         $0           $0
Long-term Liabilities Principal Repayment                              $0         $0           $0
Purchase Other Current Assets                                          $0         $0           $0
Purchase Long-term Assets                                              $0         $0           $0
Dividends                                                              $0         $0           $0
Subtotal Cash Spent                                                    $0         $0           $0

Net Cash Flow                                                          $0         $0           $0
Cash Balance                                                           $0         $0           $0



                                                                                                    Page 11
                                        Conte Insurance Services



7.4 Projected Balance Sheet

    The following table presents the Balance Sheet for [Company Name]

Table: Balance Sheet

Pro Forma Balance Sheet
                                                           Year 1       Year 2   Year 3
Assets

Current Assets
Cash                                                           $0          $0       $0
Other Current Assets                                           $0          $0       $0
Total Current Assets                                           $0          $0       $0

Long-term Assets
Long-term Assets                                               $0          $0       $0
Accumulated Depreciation                                       $0          $0       $0
Total Long-term Assets                                         $0          $0       $0
Total Assets                                                   $0          $0       $0

Liabilities and Capital                                    Year 1       Year 2   Year 3

Current Liabilities
Accounts Payable                                               $0          $0       $0
Current Borrowing                                              $0          $0       $0
Other Current Liabilities                                      $0          $0       $0
Subtotal Current Liabilities                                   $0          $0       $0

Long-term Liabilities                                          $0          $0       $0
Total Liabilities                                              $0          $0       $0

Paid-in Capital                                                $0          $0       $0
Retained Earnings                                              $0          $0       $0
Earnings                                                       $0          $0       $0
Total Capital                                                  $0          $0       $0
Total Liabilities and Capital                                  $0          $0       $0

Net Worth                                                      $0          $0       $0




                                                                                          Page 12
                                         Conte Insurance Services



7.5 Business Ratios

   The following table shows the projected business ratios. [Company Name] expects to maintain healthy ratios
   for profitability, risk, and return. The industry comparisons are for SIC 6411-98, Insurance Agents, Brokers
   and Service.

Table: Ratios

Ratio Analysis
                                                    2010           2011           2012     Industry Profile

Sales Growth                                       0.00%       483.64%        139.90%               6.54%

Percent of Total Assets
Other Current Assets                             24.63%         40.95%         18.68%             70.74%
Total Current Assets                            100.00%        100.00%        100.00%             91.31%
Long-term Assets                                  0.00%          0.00%          0.00%              8.69%
Total Assets                                    100.00%        100.00%        100.00%            100.00%

Current Liabilities                               0.00%          0.00%          0.00%             37.48%
Long-term Liabilities                             0.00%          0.00%          0.00%             12.85%
Total Liabilities                                 0.00%          0.00%          0.00%             50.33%
Net Worth                                       100.00%        100.00%        100.00%             49.67%

Percent of Sales
Sales                                           100.00%        100.00%        100.00%            100.00%
Gross Margin                                     68.37%         94.42%         97.60%            100.00%
Selling, General & Administrative               809.23%        142.80%         61.30%             62.78%
Expenses
Advertising Expenses                               2.64%          0.45%         0.19%               1.14%
Profit Before Interest and Taxes                -740.86%        -48.38%        36.30%               6.85%


Main Ratios
Current                                              0.00           0.00          0.00               1.79
Quick                                                0.00           0.00          0.00               1.55
Total Debt to Total Assets                         0.00%          0.00%         0.00%             57.71%
Pre-tax Return on Net Worth                     -104.52%        -66.21%        54.37%             21.31%

Pre-tax Return on Assets                        -104.52%        -66.21%        54.37%               9.01%


Additional Ratios                                   2010           2011          2012
Net Profit Margin                               -740.86%        -48.38%        36.30%                  n.a

Return on Equity                                -104.52%        -66.21%        54.37%                  n.a


Activity Ratios
Accounts Payable Turnover                            0.00           0.00          0.00                 n.a
Payment Days                                            0              0             0                 n.a
Total Asset Turnover                                 0.14           1.37          1.50                 n.a

Debt Ratios

                                                                                                       Page 13
                            Conte Insurance Services



Debt to Net Worth                     0.00         0.00       0.00   n.a
Current Liab. to Liab.                0.00         0.00       0.00   n.a

Liquidity Ratios
Net Working Capital               $215,142     $129,441   $283,700   n.a
Interest Coverage                     0.00         0.00       0.00   n.a

Additional Ratios
Assets to Sales                       7.09         0.73       0.67   n.a
Current Debt/Total Assets              0%           0%         0%    n.a
Acid Test                             0.00         0.00       0.00   n.a
Sales/Net Worth                       0.14         1.37       1.50   n.a
Dividend Payout                       0.00         0.00       0.00   n.a




                                                                     Page 14
                                                          Appendix

Table: Sales Forecast

Sales Forecast
                          Month   Month   Month   Month    Month     Month   Month   Month   Month   Month   Month   Month
                              1       2       3       4        5         6       7       8       9     10      11      12
Sales
Row 1                        $0      $0      $0      $0       $0        $0      $0      $0      $0      $0      $0      $0
Row 2                        $0      $0      $0      $0       $0        $0      $0      $0      $0      $0      $0      $0
Row 3                        $0      $0      $0      $0       $0        $0      $0      $0      $0      $0      $0      $0
Total Sales                  $0      $0      $0      $0       $0        $0      $0      $0      $0      $0      $0      $0

Direct Cost of Sales      Month   Month   Month   Month    Month     Month   Month   Month   Month   Month   Month   Month
                              1       2       3       4        5         6       7       8       9     10      11      12
Row 1                        $0      $0      $0      $0       $0        $0      $0      $0      $0      $0      $0      $0
Row 2                        $0      $0      $0      $0       $0        $0      $0      $0      $0      $0      $0      $0
Row 3                        $0      $0      $0      $0       $0        $0      $0      $0      $0      $0      $0      $0
Subtotal Direct Cost of      $0      $0      $0      $0       $0        $0      $0      $0      $0      $0      $0      $0
Sales




                                                                                                                             Page 1
                                                     Appendix

Table: Personnel

Personnel Plan
                         Month   Month   Month   Month   Month   Month   Month   Month   Month   Month   Month   Month
                             1       2       3       4       5       6       7       8       9     10      11      12
Name or Title or Group      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Name or Title or Group      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Name or Title or Group      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Total People                 0       0       0       0       0       0       0       0       0       0       0       0

Total Payroll               $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0




                                                                                                                         Page 2
                                                                   Appendix

Table: Profit and Loss

Pro Forma Profit
and Loss
                               Month    Month    Month    Month     Month     Month    Month    Month    Month    Month    Month    Month
                                   1        2        3        4         5         6        7        8        9      10       11       12
Sales                             $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
Direct Cost of Sales              $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
Other Costs of                    $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
Sales
Total Cost of Sales               $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0

Gross Margin                       $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
Gross Margin %                 0.00%    0.00%    0.00%    0.00%     0.00%     0.00%    0.00%    0.00%    0.00%    0.00%    0.00%    0.00%


Expenses
Payroll                           $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
Marketing/Promotio                $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
n
Depreciation                      $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
Rent                              $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
Utilities                         $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
Insurance                         $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
Payroll Taxes            15%      $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
Other                             $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0

Total Operating                   $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
Expenses

Profit Before                     $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
Interest and Taxes
EBITDA                            $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
 Interest Expense                 $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
 Taxes Incurred                   $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0

Net Profit                         $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
Net Profit/Sales               0.00%    0.00%    0.00%    0.00%     0.00%     0.00%    0.00%    0.00%    0.00%    0.00%    0.00%    0.00%




                                                                                                                                      Page 3
                                                                      Appendix

Table: Cash Flow

Pro Forma Cash Flow
                                      Month   Month   Month   Month     Month    Month   Month   Month   Month   Month   Month   Month
                                          1       2       3       4         5        6       7       8       9     10      11      12
Cash Received

Cash from Operations
Cash Sales                               $0      $0      $0      $0        $0       $0      $0      $0      $0      $0      $0      $0
Subtotal Cash from                       $0      $0      $0      $0        $0       $0      $0      $0      $0      $0      $0      $0
Operations

Additional Cash Received
Sales Tax, VAT, HST/GST       0.00%      $0      $0      $0      $0        $0       $0      $0      $0      $0      $0      $0      $0
Received
New Current Borrowing                    $0      $0      $0      $0        $0       $0      $0      $0      $0      $0      $0      $0
New Other Liabilities                    $0      $0      $0      $0        $0       $0      $0      $0      $0      $0      $0      $0
(interest-free)
New Long-term Liabilities                $0      $0      $0      $0        $0       $0      $0      $0      $0      $0      $0      $0
Sales of Other Current                   $0      $0      $0      $0        $0       $0      $0      $0      $0      $0      $0      $0
Assets
Sales of Long-term Assets                $0      $0      $0      $0        $0       $0      $0      $0      $0      $0      $0      $0
New Investment Received                  $0      $0      $0      $0        $0       $0      $0      $0      $0      $0      $0      $0
Subtotal Cash Received                   $0      $0      $0      $0        $0       $0      $0      $0      $0      $0      $0      $0

Expenditures                          Month   Month   Month   Month     Month    Month   Month   Month   Month   Month   Month   Month
                                          1       2       3       4         5        6       7       8       9     10      11      12

Expenditures from
Operations
Cash Spending                            $0      $0      $0      $0        $0       $0      $0      $0      $0      $0      $0      $0
Bill Payments                            $0      $0      $0      $0        $0       $0      $0      $0      $0      $0      $0      $0
Subtotal Spent on                        $0      $0      $0      $0        $0       $0      $0      $0      $0      $0      $0      $0
Operations

Additional Cash Spent
Sales Tax, VAT, HST/GST                  $0      $0      $0      $0        $0       $0      $0      $0      $0      $0      $0      $0
Paid Out
Principal Repayment of                   $0      $0      $0      $0        $0       $0      $0      $0      $0      $0      $0      $0
Current Borrowing
Other Liabilities Principal              $0      $0      $0      $0        $0       $0      $0      $0      $0      $0      $0      $0
Repayment
                                                                                                                                         Page 4
                                             Appendix

Long-term Liabilities    $0   $0   $0   $0        $0    $0   $0   $0   $0   $0   $0   $0
Principal Repayment
Purchase Other Current   $0   $0   $0   $0        $0    $0   $0   $0   $0   $0   $0   $0
Assets
Purchase Long-term       $0   $0   $0   $0        $0    $0   $0   $0   $0   $0   $0   $0
Assets
Dividends                $0   $0   $0   $0        $0    $0   $0   $0   $0   $0   $0   $0
Subtotal Cash Spent      $0   $0   $0   $0        $0    $0   $0   $0   $0   $0   $0   $0

Net Cash Flow            $0   $0   $0   $0        $0    $0   $0   $0   $0   $0   $0   $0
Cash Balance             $0   $0   $0   $0        $0    $0   $0   $0   $0   $0   $0   $0




                                                                                           Page 5
                                                                      Appendix

Table: Balance Sheet

Pro Forma Balance
Sheet
                                          Month   Month   Month   Month   Month   Month   Month   Month   Month   Month   Month   Month
                                              1       2       3       4       5       6       7       8       9     10      11      12
Assets                    Starting
                          Balances

Current Assets
Cash                                 $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Other Current Assets                 $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Total Current Assets                 $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0

Long-term Assets
Long-term Assets                     $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Accumulated                          $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Depreciation
Total Long-term Assets               $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Total Assets                         $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0

Liabilities and Capital                   Month   Month   Month   Month   Month   Month   Month   Month   Month   Month   Month   Month
                                              1       2       3       4       5       6       7       8       9     10      11      12

Current Liabilities
Accounts Payable                     $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Current Borrowing                    $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Other Current                        $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Liabilities
Subtotal Current                     $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Liabilities

Long-term Liabilities                $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Total Liabilities                    $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0

Paid-in Capital                      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Retained Earnings                    $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Earnings                             $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Total Capital                        $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Total Liabilities and                $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Capital

                                                                                                                                          Page 6
                                Appendix

Net Worth   $0   $0   $0   $0   $0    $0   $0   $0   $0   $0   $0   $0   $0




                                                                              Page 7
                                                               Appendix


				
DOCUMENT INFO
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posted:12/21/2011
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Description: This Business Plan for an Insurance Agency allows entrepreneurs or business owners to create a comprehensive and professional business plan. This template form allows a business to outline the company's objectives and detail both current company information as well as any past performance. Companies should include a complete market analysis in their plan to help showcase why their business strategy will be effective in the market. Future company plans, including production targets, management strategy, and financial forecasting, should be used to demonstrate and confirm that the company's short-term and long-term objective can and will be met. This model plan can be customized to best fit the unique needs of any entrepreneur or owner that is seeking to create a strong business plan.