This Lead Acquisition Model is a template form designed to help a company and its sales representatives track leads. Leads are broken down by product and region. The user should record the lead's name, the product, product competitors, price offered, amount offered, next meeting, lead priority, status, and expected close date. This form comes with guidelines to help users populate the spreadsheet and utilize the form's macros functionality. Companies should use this form to track leads and improve lead conversion rates.