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Business Plan for Tent Lodging and RV Park

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This Business Plan for a Tent Lodging and RV Park allows entrepreneurs or business owners to create a comprehensive and professional business plan. This template form allows a business to outline the company's objectives and detail both current company information as well as any past performance. Companies should include a complete market analysis in their plan to help showcase why their business strategy will be effective in the market. Future company plans, including production targets, management strategy, and financial forecasting, should be used to demonstrate and confirm that the company's short-term and long-term objective can and will be met. This model plan can be customized to best fit the unique needs of any entrepreneur or owner that is seeking to create a strong business plan.

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									Business Plan for Tent
Lodging and RV Park
This Business Plan for a Tent Lodging and RV Park allows entrepreneurs or business
owners to create a comprehensive and professional business plan. This template form
allows a business to outline the company's objectives and detail both current company
information as well as any past performance. Companies should include a complete
market analysis in their plan to help showcase why their business strategy will be
effective in the market. Future company plans, including production targets,
management strategy, and financial forecasting, should be used to demonstrate and
confirm that the company's short-term and long-term objective can and will be met. This
model plan can be customized to best fit the unique needs of any entrepreneur or owner
that is seeking to create a strong business plan.
                         [COMPANY NAME]




                                Owner: [Name] & [Name]

                                         [Address]
                                     [City, State ZIP]
                                  Phone: XXX-XXX-XXXX
                                   Fax: XXX-XXX-XXXX
                                 E-Mail: [Email Address]




                            BUSINESS PLAN

© Copyright 2012 Docstoc Inc.                              1
                                Confidentiality Agreement
The undersigned reader acknowledges that the information provided by [Company Name] in this
business plan is confidential; therefore, reader agrees not to disclose it without the express written
permission of [Company Name].

It is acknowledged by reader that information to be furnished in this business plan is in all respects
confidential in nature, other than information which is in the public domain through other means
and that any disclosure or use of same by reader, may cause serious harm or damage to
[Company Name].

Upon request, this document is to be immediately returned to [Company Name].




___________________
Signature




___________________

Name (typed or printed)




___________________
Date

                   This is a business plan. It does not imply an offering of securities.




© Copyright 2012 Docstoc Inc.                                                          2
                                                               Table of Contents



1.0 Executive Summary .....................................................................................................................1
    Chart: Highlights ...........................................................................................................................2
  1.1 Objectives ....................................................................................................................................2
  1.2 Mission...........................................................................................................................................2
  1.3 Keys to Success .........................................................................................................................3
2.0 Company Summary......................................................................................................................3
  2.1 Company Ownership................................................................................................................3
  2.2 Company History.......................................................................................................................3
    Table: Past Performance ............................................................................................................4
    Chart: Past Performance ............................................................................................................5
3.0 Services.............................................................................................................................................6
4.0 Market Analysis Summary.........................................................................................................7
  4.1 Market Segmentation ..............................................................................................................7
    Table: Market Analysis................................................................................................................7
    Chart: Market Analysis (Pie).....................................................................................................8
  4.2 Target Market Segment Strategy .......................................................................................8
  4.3 Service Business Analysis ......................................................................................................8
    4.3.1 Competition and Buying Patterns ...............................................................................9
5.0 Strategy and Implementation Summary .............................................................................9
  5.1 SWOT Analysis ...........................................................................................................................9
    5.1.1 Strengths..............................................................................................................................9
    5.1.2 Weaknesses.........................................................................................................................9
    5.1.3 Opportunities ......................................................................................................................9
    5.1.4 Threats ................................................................................................................................10
  5.2 Competitive Edge ....................................................................................................................10
  5.3 Marketing Strategy.................................................................................................................11
  5.4 Sales Strategy ..........................................................................................................................11
    5.4.1 Sales Forecast ..................................................................................................................11
      Table: Sales Forecast ............................................................................................................11
      Chart: Sales by Year..............................................................................................................12
  5.5 Milestones ..................................................................................................................................12
    Table: Milestones ........................................................................................................................12
    Chart: Milestones ........................................................................................................................13
6.0 Management Summary ............................................................................................................13
  6.1 Personnel Plan ..........................................................................................................................13
    Table: Personnel..........................................................................................................................13
7.0 Financial Plan ................................................................................................................................14
  7.1 Important Assumptions ........................................................................................................14
  7.2 Break-even Analysis ..............................................................................................................14
    Table: Break-even Analysis ....................................................................................................15
    Chart: Break-even Analysis ....................................................................................................15
  7.3 Projected Profit and Loss .....................................................................................................16
    Table: Profit and Loss................................................................................................................16
    Chart: Profit Yearly.....................................................................................................................17

                                                                                                                                                Page 1
                                                             Table of Contents



    Chart: Gross Margin Yearly.....................................................................................................17
  7.4 Projected Cash Flow...............................................................................................................18
    Table: Cash Flow .........................................................................................................................18
    Chart: Cash ...................................................................................................................................19
  7.5 Projected Balance Sheet ......................................................................................................20
    Table: Balance Sheet.................................................................................................................20
  7.6 Business Ratios ........................................................................................................................21
    Table: Ratios .................................................................................................................................21
Table: Sales Forecast ..........................................................................................................................1
Table: Personnel....................................................................................................................................2
Table: Profit and Loss..........................................................................................................................3
Table: Cash Flow ...................................................................................................................................4
Table: Balance Sheet...........................................................................................................................5




                                                                                                                                           Page 2
                                         [Company Name]



1.0 Executive Summary

  Introduction

  The long-term goal of [Company Name] is to provide temporary tent lodging and an RV
  Park by creating a differentiated experience capitalizing on personal service, the historical
  nature of the Pelican Palms buildings, and its unique location in one of the most attractive parts
  of the Florida Panhandle. We plan to be more than a great lodging and RV Park. We plan to
  create an environment of pampered comfort and outdoor luxury that surpasses the standard
  fare. Expanding our exposure via the Internet and introducing the Pensacola area to people that
  have not yet discovered this year-round paradise will allow us to maintain a higher than
  average occupancy rate and above average profits.

  Location

  The [Company Name] is located in the Pensacola area of the Florida Panhandle. It is located
  just off I-10 at exit twenty-six. Our facility actually abuts the entrance ramp of I-10 east, it also
  only a few miles from maintenance supply outlets in Milton and Pensacola, Florida, including a
  Home Depot, Lowe's and a John Deere dealer.

  The Company

  Pelican Palms is an established Tenting and RV Park, and has been in operation for the last 30
  plus years under different management. After taking possession and a brief period of becoming
  established, we updated the facility and increased the number of sites to 49 to ensure a steady
  flow of patrons (tourists and locals) through its doors. The past owners had not been operating
  it to its fullest capacity and the site was run down.

  [Company Name] plans to use grant funding of $400,000, to hire 3 new employees
  and completely renovate the park grounds, roads and its major structures. This will include
  adding new roofs to the main lodge and the outdoor Pavilion, adding a new fishing Pond and
  making the bathrooms and showers handicap accusable. A new pole barn will be built to house
  equipment. Web services will provide national exposure to potential customers for nominal
  annual fees, and we already have a website [Website Address]. The RV park would like to see
  a 15% increase in customers on a yearly basis.




  .




                                                                                                Page 1
                                        [Company Name]



   Chart: Highlights


                                  Highlights
       $270,000

       $240,000

       $210,000

       $180,000
                                                                                   Sales
       $150,000
                                                                                   Gross Margin
       $120,000
                                                                                   Net Profit
        $90,000

        $60,000

        $30,000

            $0
                       2010               2011                2012



1.1 Objectives

   The objectives of the [Company Name] for the first three years of operation include:

       Exceeding the customer's expectations for camping and vacationing accommodations
       Maintaining a 90% occupancy rate each month
       Assembling an experience and effective staff
       To increase the number of clients by 15% each year
       Increase exposure and market using Internet technology and direct advertising.
       Through incentives and increased exposure on the Internet, we hope to increase off-season
        occupancy by 30% the first year.

1.2 Mission

   The mission of [Company Name] is to become the best choice in Santa Rosa County for
   temporary lodging by expanding our exposure via the Internet (with multiple networks and
   links), and introducing the area to market segments that have not yet discovered this year-
   round camper’s dream. We plan to be more than a great RV Park. We plan to create an
   environment of conveniences that surpasses the standard fare.

   The RV Park guests will have every need met to ensure his/her comfort. We are going to cater
   to the handicap community through continuing to upgrade our facilities to be 100% accusable.
   As owners, we intend to see that attention to detail and service will be followed up by a staff
   dedicated to each guest.




                                                                                            Page 2
                                            [Company Name]



1.3 Keys to Success

   The primary keys to success for the [Company Name] will be based on the following factors:

      Provide a facility that is first class with attention to detail.
      Give each guest a sense that he or she is our top priority.
      Provide quality service.
      Retain our guests to ensure repeat bookings and referrals.

2.0 Company Summary

   The [Company Name] is located in the Milton and Pensacola area of the Florida panhandle. The
   company has been owned and operate by [Name] for the last eight and one half years. The
   park was originally established in the early 1970's. The original owner with his family managed
   the park until 1997. [Name] purchased the park in 2001 for $400,000 and made real and
   visible progress to reestablish the camper base.

2.1 Company Ownership

   [Company Name] is a LLC, owned and operated by [Name] and assisted by [Name].

2.2 Company History

   [Company Name] has made great strides in brining the park to reputable status. There have
   been numerous developments to the site to add to its pleasantness. The site rental is in the
   midrange, this is based on a survey of established competitors in the Pensacola/Milton area. We
   give a discount to customers who are members of Good Sam Club, Military, National
   Association of RV Parks, and Campground (ARVC), Florida Campgrounds Association (FLARVC)
   and Camp Club USA.




                                                                                           Page 3
                                               [Company Name]



Table: Past Performance



   Past Performance
                                                             2007       2008       2009
   Sales                                                 $175,819   $162,458   $165,494
   Gross Margin                                          $172,000   $154,766   $159,396
   Gross Margin %                                         97.83%     95.27%     96.32%
   Operating Expenses                                    $173,656   $191,092   $188,186

   Balance Sheet
                                                            2007       2008       2009

   Current Assets
   Cash                                                        $0         $0         $0
   Other Current Assets                                  $128,887   $129,357   $129,827
   Total Current Assets                                  $128,887   $129,357   $129,827

   Long-term Assets
   Long-term Assets                                      $400,000   $400,000   $500,000
   Accumulated Depreciation                               $16,705    $11,973    $14,092
   Total Long-term Assets                                $383,295   $388,027   $485,908

   Total Assets                                          $512,182   $517,384   $615,735

   Current Liabilities
   Accounts Payable                                            $0         $0         $0
   Current Borrowing                                           $0         $0         $0
   Other Current Liabilities (interest free)               $1,656    $36,326    $28,790
   Total Current Liabilities                               $1,656    $36,326    $28,790

   Long-term Liabilities                                  $32,171    $30,892    $29,786
   Total Liabilities                                      $33,827    $67,218    $58,576

   Paid-in Capital                                             $0         $0         $0
   Retained Earnings                                     $478,355   $450,166   $557,159
   Earnings                                                    $0         $0         $0
   Total Capital                                         $478,355   $450,166   $557,159

   Total Capital and Liabilities                         $512,182   $517,384   $615,735

   Other Inputs
   Payment Days                                                 7         7          7




                                                                                    Page 4
                               [Company Name]



Chart: Past Performance



                          Past Performance
 $180,000

 $160,000

 $140,000

 $120,000
                                                       Sales
 $100,000
                                                       Gross
  $80,000
                                                       Net
  $60,000

  $40,000

  $20,000

      $0
                 2007              2008         2009




                                                        Page 5
                                         [Company Name]



3.0 Services

   [Company Name] currently has forty-nine active rental spaces available. A monthly rental is
   $325.00, a weekly rental is $186.00 and night rental is $31.00. The nightly and weekly
   amounts include electric while the monthly rate does not. The electric for the monthly rate is
   metered and customers are charged accordingly. We have an apartment above the main
   clubhouse that rents for $600.00 a month including utilities.




   We offer 24-hours check-in with discounts to specific club members and military (active,
   reservists and retired). We are 0.01 miles off I-10 with easy on/off access at exit 26. Our sites
   are spacious, grassy pull through in a beautiful rural setting. We have both 30 and 50 AMP
   electric.

   We also have laundry facilities, clean restroom and shower facilities, a huge book exchange, a
   swimming pool, horseshoe pit, and a dump station. Our pool table is available from 7:30 AM to
   7:30 PM along with an almost endless picture puzzle in the works. We have a convenience store
   with snacks and beverages along with RV living accessories. We also have videos to loan, TV in
   the party room and continuous friendship to share.




                                                                                             Page 6
                                        [Company Name]



4.0 Market Analysis Summary

   The [Company Name]'s target market strategy is based on becoming a destination choice for
   families and vacationers to the Pensacola metropolitan area in the Florida panhandle region,
   who are looking for a place to relax or recharge. The target markets that we are going to
   pursue are people looking for a vacation or camping destination, and drop-in customers. We
   envision many RV's from all over the United States, as some do now, coming to stay and camp
   in this great region. The setting and our facilities makes the [Company Name] a natural
   destination choice for people. The RV Park would like to see a 15% increase in customers on a
   yearly basis.

4.1 Market Segmentation

   Our target market strategy is based on becoming a destination for people who are looking to
   get away for a vacation or an area to camp in. Our marketing strategy is based on superior
   performance in the following areas:

      Quality facilities
      Beautiful location
      Customer service

   The target markets are separated into three segments; "Vacationers," "Campers," and "Drop-
   ins." The primary marketing opportunity is selling to these accessible target market
   segments by focusing on their vacation and recreational needs.

   Vacationers
   During the spring and summer months, the [Company Name] area is a beautiful rural retreat
   with hiking trails nearby and other outdoor recreational activities.

   Campers
   The [Company Name] locale, the Florida panhandle, is a most popular RV camping area within
   the U.S.

   Drop-ins
   When spaces are available we will welcome the drop-in customer who is looking for a place to
   stay for the night. Our sign can be seen from the I-10, a main thoroughfare, and we expect to
   get quite a few drop-ins.

Table: Market Analysis



   Market Analysis
                                       2010      2011       2012      2013       2014
   Potential Customers      Growth                                                        CAGR
   Campers/RV's               15%     90,000   103,500   119,025    136,879   157,411    15.00%
   Drop-ins                   10%     20,000    22,000    24,200     26,620    29,282    10.00%
   Spring & Summer            15%     60,000    69,000    79,350     91,253   104,941    15.00%
   Visitors
   Total                    14.45%   170,000   194,500   222,575    254,752   291,634    14.45%




                                                                                         Page 7
                                            [Company Name]



   Chart: Market Analysis (Pie)


                       Market Analysis (Pie)




                                                                               Campers/RV's

                                                                               Drop-ins

                                                                               Spring & Summer Visitors




4.2 Target Market Segment Strategy

   As indicated by the previous table and Illustration, we must focus on a few thousand well-
   chosen potential customers in the United States. "It is estimated that tourist to the Pensacola
   are contribute approximately $185.5 million annually to the local economy" of that amount
   $37,491,648 is spent specifically on Hotels and lodging spaces." The comparison of spending
   patterns also reported that this area is primarily a driving destination “with 84% arriving by
   automobile or RV.”

   Source: The Haas Center of the University of West Florida, Pensacola 2002


4.3 Service Business Analysis

   The [Company Name] is a 49-space RV camping facility, that has full hook-ups to provide
   overnight lodging. While a number of competing RV parks exist within our primary market area
   [Company Name] successfully differentiates it's self from these firms by virtue of its policy of
   offering friendly and family oriented services to the RV community. Thus, Pelican Palms will be
   a strong player in a strong industry, poised to grow at a rapid pace.




                                                                                                   Page 8
                                          [Company Name]



4.3.1 Competition and Buying Patterns

   The [Company Name] offers a unique country environment, which caters to an ever-increasing
   group of travelers. Our Park creates a climate of home, where guests become temporary
   members of a larger family. The RV Park's homey feel opens itself to guests, allowing them to
   participate and share in the richness of a community, while still allowing whatever degree of
   privacy is preferred. Meals or drinks can be shared with the other travelers allowing new
   relationships to be created and old ones enriched.

   A variety of settings are available in the RV Park, situated to enable individuals or small groups
   to locate the perfect setting for whatever mood or activity one is pursuing (eating,
   drinking, watching television, playing pool, etc.). At the RV Park, a guest is a guest in one's
   home, not a customer. It becomes a place to return to at the end of a day, or during the next
   vacation (like going home).

5.0 Strategy and Implementation Summary

   The primary sales and marketing strategy for the [Company Name] includes these factors:

      To offer a RV Park facility that will appeal to the vacationer or camper
      To provide unmatched customer service to our guests
      To concentrate our marketing in the greater Panhandle area

5.1 SWOT Analysis

   The following SWOT analysis captures the key strengths and weaknesses within the company,
   and describes the opportunities and threats facing [Company Name]

5.1.1 Strengths

      Strong relationships with suppliers that offer credit arrangements, flexibility, and response
       to special product requirements
      Excellent and stable staff, offering personalized customer service
      Great outdoor space that offers flexibility with a positive and attractive, inviting atmosphere
      Good referral relationships with complementary vendors, local campers
      High customer loyalty among repeat customers

5.1.2 Weaknesses

      Access to additional operating capital
      Challenges of the seasonality of the business

5.1.3 Opportunities

      Growing market with a significant percentage of our target market still not knowing we
       exist.
      Strategic alliances offering sources for referrals and joint marketing activities to extend our
       reach
      Internet potential for selling services to other markets




                                                                                               Page 9
                                        [Company Name]



5.1.4 Threats

      The downturn in the economy has impacted travel sales--stock market predictors correlate
       with RV sales.
      Continued price pressure due to competition or the weakening market reducing contribution
       margins

5.2 Competitive Edge

   The [Company Name] sets itself apart from similar competition in the following ways.

      Location: Having a complete RV Park all at one facility is a huge plus, because guests
       never have to leave.
      Our rooms: Each site is individually placed with a country setting that is tasteful and
       comfortable. You feel as if you have stepped back in time.
      Customer service: Customer service is our number one priority. The [Company Name] will
       treat each guest as if they are family.

   Another significant advantage for the [Company Name] is its location. Being located in the
   Pensacola metropolitan area, the RV Park is uniquely positioned, centrally located to capture
   the vacationer and campers to the western panhandle, a national attraction.




                                                                                          Page 10
                                        [Company Name]



5.3 Marketing Strategy

   Our marketing strategy is based on becoming a destination for vacationers and campers who
   are looking for truly beautiful and unique RV Park. With the greater Pensacola area our main
   target market the [Company Name] will use several different approaches to advertise our
   facility. We will use the Yellow Pages to advertise, as well as a developed Web page that shows
   many details about our RV Park. With the right internet exposure, we believe that an un-tapped
   web market of vacationers and campers can be enticed to the Pensacola area and the
   [Company Name]. However, not all lodging patrons are computer savvy. Therefore, we will be
   placing seasonal specific advertisements in regional newspapers and major city magazines.

   Near Route I-10, we will have an eye-catching sign that will alert potential drop-ins of our
   existence. The RV Park is confident that it will not take long, with word-of-mouth
   recommendations from past customers, to build up to full capacity.

5.4 Sales Strategy

   The [Company Name] will rent its spaces directly to repeat customers, as well as via traditional
   travel agents and through the Internet. Our staff will handle all reservations. Repeat customers
   will have the privilege of priority reservations during the high season.

5.4.1 Sales Forecast

   The sales forecast table is broken down into two main revenue streams: Camping and
   Miscellaneous. The sales forecast for the upcoming year is based on a 19% 1st year growth rate
   for direct sales. The [Company Name] has 49 spaces to offer its guests. We expect the number
   of spaces occupied to increase as the year progresses. In spite of the economic unpredictability
   we are experiencing, these projections appear attainable and take the increasing base into
   consideration.

      Reservations: 15% growth rate per year.
      Drop-ins: 15% growth rate per year.

Table: Sales Forecast



   Sales Forecast
                                                           2010              2011             2012
   Sales
   Camping RV                                           $140,206         $161,237          $185,422
   Camping Tent                                           $4,993           $5,742            $6,603
   Camping 4.0%                                           $3,151           $3,624            $4,167
   Camping 6.5%                                           $5,125           $5,894            $6,778
   Miscellaneous                                         $43,842          $50,418           $57,981
   Total Sales                                          $197,317         $226,915          $260,952

   Direct Cost of Sales                                    2010              2011             2012
   Camping RV                                                $0                $0               $0
   Camping Tent                                              $0                $0               $0
   Camping 4.0%                                              $0                $0               $0
   Camping 6.5%                                              $0                $0               $0
   Miscellaneous                                             $0                $0               $0
   Subtotal Direct Cost of Sales                             $0                $0               $0

                                                                                           Page 11
                                            [Company Name]




   Chart: Sales by Year


                              Sales by Year

     $270,000

     $240,000

     $210,000                                                                          Camping RV

     $180,000                                                                          Camping Tent

     $150,000                                                                          Camping 4.0%

     $120,000                                                                          Camping 6.5%

      $90,000                                                                          Miscellaneous
      $60,000

      $30,000

           $0
                     2010                   2011                2012



5.5 Milestones

   Our detailed milestones are shown in the following table and chart. The related budgets are
   included with the expenses shown in the projected Profit and Loss statement, which is in the
   financial analysis that comes in Chapter 7 of this plan.

Table: Milestones


   Milestones

   Milestone                   Start Date            End Date        Budget      Manager     Department
   Receive Grant Funding       11/1/2010            11/1/2010      $400,000
   Hire 3 New Employees        11/1/2010            11/1/2010       $40,000
   Replace Roofs               11/1/2010            1/15/2011       $30,000
   Renovate Main Building      11/1/2010            1/15/2011       $40,000
   Develop Fish Pond          11/15/2010            12/1/2010       $30,000
   Build Pole Barn            11/15/2010            12/1/2010       $10,000
   Complete Drainage          11/15/2010             2/1/2011       $25,000
   System
   Upgrade Roads              11/15/2010             2/1/2011          $10,000
   Update Pool                11/15/2010           12/24/2010          $50,000
   Purchase New Equipment      11/1/2010           11/15/2010          $30,000
   Add Handicap                11/1/2010             1/3/2011          $15,000
   Accessibility
   Upgrade Electric 50AMP      11/1/2010           11/30/2010       $40,000
   Cable TV access            11/15/2010           11/30/2010       $25,000
   Totals                                                          $745,000

                                                                                               Page 12
                                               [Company Name]




   Chart: Milestones


                                                    Milestones
                                         Receive Grant Funding
            Hire 3 New Employees
                                                 Replace Roofs
           Renovate Main Building
                                             Develop Fish Pond
                    Build Pole Barn
                                      Complete Drainage System
                    Upgrade Roads
                                                    Update Pool
         Purchase New Equipment
                                      Add Handicap Accessibility
          Upgrade Electric 50AMP
                                               Cable TV access


                                                                       Oct
                                                                             Nov
                                                                                    Dec
                                                                                       Jan `11




6.0 Management Summary

   The [Company Name] will operate as an owner-occupied business. A small staff will be
   hired next consisting of two office staff and a groundskeeper/maintenance man. The owners will
   do the rest of the tasks.

6.1 Personnel Plan

   The personnel needed for the [Company Name] are the following:

      Manager -Presently [Name]
      Office Assistant -New
      Office Assistant -New
      Maintenance/Grounds Manager -New

Table: Personnel



   Personnel Plan
                                                                      2010            2011          2012
   Manager [Name]                                                  $14,160         $14,160       $14,160
   Office Assistants                                               $22,620         $22,620       $22,620
   Grounds Keeper                                                  $11,310         $11,310       $11,310
   Total People                                                          4               4             4

   Total Payroll                                                   $48,090         $48,090       $48,090

                                                                                                 Page 13
                                        [Company Name]




7.0 Financial Plan

   The [Company Name] expects business to grow steadily until we are at an average of over 90%
   capacity for the year with a conservative capacity rate of 70% expected at times. The next year
   we expect business to grow steadily until we are at an average of over 90% capacity. We will
   be growing slowly with profits growing at a rate of about 15%. Expenses will be well managed,
   allowing [Company Name] to make a profit even if the capacity rate drops as low as 50%.

7.1 Important Assumptions

      We are assuming steady growth from good management, barring any unforeseen local, or
       national disasters such as the economic slowdown seen by most of the country
      We are assuming adequate grant funding to sustain us during renovation.




                                                                                          Page 14
                                                    [Company Name]



7.2 Break-even Analysis

   We estimate average monthly fixed costs shown below. Peak and off-season will have
   significant impact on the monthly earnings. For the first year, on-season revenues will offset
   off-season losses. As [Company Name] continues to builds its market position among the local
   patrons, we anticipate that off-season revenues will be enough to break even during that
   season. Further, a rate increase may be considered in Fiscal Years 2011 and 2012.

Table: Break-even Analysis



   Break-even Analysis


   Monthly Revenue Break-even                                                                            $16,154


   Assumptions:
   Average Percent Variable Cost                                                                               0%
   Estimated Monthly Fixed Cost                                                                          $16,154




   Chart: Break-even Analysis


                                              Break-even Analysis
      $20,000

      $16,000

      $12,000

       $8,000

       $4,000

           $0

      ($4,000)

      ($8,000)

    ($12,000)

    ($16,000)
                  $0              $6,000            $12,000       $18,000       $24,000       $30,000
                         $3,000            $9,000          $15,000       $21,000       $27,000       $33,000




                                                                                                         Page 15
                                            [Company Name]



7.3 Projected Profit and Loss

   Below is the [Company Name] projected income statement for the next three years. As
   mentioned above, earnings are subject to seasonal fluctuations. The new developments will,
   however strengthen, the [Company Name]'s market position among the local communities who
   will patronize the establishment during the low season, and thus offset the negative impact of
   the season.

Table: Profit and Loss



   Pro Forma Profit and Loss
                                                         2010             2011              2012
   Sales                                              $197,317        $226,915          $260,952
   Direct Cost of Sales                                     $0              $0                $0
   Other Production Expenses                                $0              $0                $0
   Total Cost of Sales                                      $0              $0                $0

   Gross Margin                                       $197,317        $226,915          $260,952
   Gross Margin %                                     100.00%         100.00%           100.00%



   Expenses
   Payroll                                             $48,090         $48,090           $48,090
   Sales and Marketing and Other Expenses               $6,618          $6,817            $6,618
   Depreciation                                        $14,280         $14,280           $14,280
   Leased Equipment                                       $263            $271              $280
   Utilities                                           $63,459         $65,363           $63,459
   Insurance                                           $11,822         $12,177           $12,177
   Lease                                                    $0              $0                $0
   Mortgage Payment                                    $29,789         $29,789           $29,789
   Other                                               $19,525         $20,111           $20,714

   Total Operating Expenses                           $193,847        $196,898          $195,407

   Profit Before Interest and Taxes                     $3,470         $30,017           $65,545
   EBITDA                                              $17,750         $44,297           $79,825
    Interest Expense                                    $2,979          $1,479           ($3,021)
    Taxes Incurred                                        $147          $8,561           $20,570

   Net Profit                                            $344          $19,977           $47,996
   Net Profit/Sales                                     0.17%           8.80%            18.39%




                                                                                         Page 16
                               [Company Name]



Chart: Profit Yearly


                                 Profit Yearly


 $50,000

 $45,000

 $40,000
 $35,000

 $30,000

 $25,000

 $20,000

 $15,000
 $10,000

  $5,000

      $0
                   2010              2011           2012




Chart: Gross Margin Yearly


                              Gross Margin Yearly


 $270,000

 $240,000

 $210,000

 $180,000

 $150,000

 $120,000

  $90,000

  $60,000

  $30,000

       $0
                       2010          2011           2012




                                                           Page 17
                                           [Company Name]



7.4 Projected Cash Flow

   The Cash Flow projections are outlined below. Again, these projections are based on our basic
   assumptions with revenue generation factors carrying the most significant weight regarding the
   outcome. We are anticipating that we will not need to invest any additional capital into the
   business with a healthy cash flow in place.

Table: Cash Flow



   Pro Forma Cash Flow
                                                            2010            2011            2012
   Cash Received

   Cash from Operations
   Cash Sales                                           $197,317        $226,915         $260,952
   Subtotal Cash from Operations                        $197,317        $226,915         $260,952

   Additional Cash Received
   Sales Tax, VAT, HST/GST Received                           $0              $0               $0
   New Current Borrowing                                      $0              $0               $0
   New Other Liabilities (interest-free)                      $0              $0               $0
   New Long-term Liabilities                                  $0              $0               $0
   Sales of Other Current Assets                              $0              $0               $0
   Sales of Long-term Assets                                  $0              $0               $0
   New Investment Received                              $400,000              $0               $0
   Subtotal Cash Received                               $597,317        $226,915         $260,952

   Expenditures                                             2010            2011            2012

   Expenditures from Operations
   Cash Spending                                         $48,090         $48,090          $48,090
   Bill Payments                                        $123,760        $143,529         $150,091
   Subtotal Spent on Operations                         $171,850        $191,619         $198,181

   Additional Cash Spent
   Sales Tax, VAT, HST/GST Paid Out                           $0              $0               $0
   Principal Repayment of Current Borrowing                   $0              $0               $0
   Other Liabilities Principal Repayment                      $0              $0               $0
   Long-term Liabilities Principal Repayment                  $0         $30,000          $60,000
   Purchase Other Current Assets                              $0              $0               $0
   Purchase Long-term Assets                            $305,000              $0               $0
   Dividends                                                  $0              $0               $0
   Subtotal Cash Spent                                  $476,850        $221,619         $258,181

   Net Cash Flow                                        $120,467          $5,296           $2,771
   Cash Balance                                         $120,467        $125,763         $128,534




                                                                                         Page 18
                                            [Company Name]



Chart: Cash


                                       Cash

 $120,000


 $100,000


  $80,000
                                                                                      Net Cash Flow

  $60,000                                                                             Cash Balance

  $40,000


  $20,000


      $0
                                                  Jul
              Jan




                                Apr




                                            Jun
                          Mar




                                                                    Oct
                    Feb




                                                                          Nov

                                                                                Dec
                                      May




                                                        Aug

                                                              Sep




                                                                                             Page 19
                                      [Company Name]



7.5 Projected Balance Sheet

   The following is a projected Balance Sheet showing sufficient growth and a very acceptable
   financial position.

Table: Balance Sheet



   Pro Forma Balance Sheet
                                                       2010            2011             2012
   Assets


   Current Assets
   Cash                                            $120,467         $125,763        $128,534
   Other Current Assets                            $129,827         $129,827        $129,827
   Total Current Assets                            $250,294         $255,590        $258,361

   Long-term Assets
   Long-term Assets                                $805,000        $805,000         $805,000
   Accumulated Depreciation                          $28,372         $42,652          $56,932
   Total Long-term Assets                          $776,628        $762,348         $748,068
   Total Assets                                   $1,026,922      $1,017,938       $1,006,429

   Liabilities and Capital                             2010            2011             2012

   Current Liabilities
   Accounts Payable                                 $10,843          $11,882         $12,377
   Current Borrowing                                     $0               $0              $0
   Other Current Liabilities                        $28,790          $28,790         $28,790
   Subtotal Current Liabilities                     $39,633          $40,672         $41,167

   Long-term Liabilities                            $29,786           ($214)        ($60,214)
   Total Liabilities                                $69,419          $40,458        ($19,047)

   Paid-in Capital                                 $400,000        $400,000         $400,000
   Retained Earnings                               $557,159        $557,503         $577,480
   Earnings                                             $344         $19,977          $47,996
   Total Capital                                   $957,503        $977,480        $1,025,476
   Total Liabilities and Capital                  $1,026,922      $1,017,938       $1,006,429

   Net Worth                                       $957,503         $977,480       $1,025,476




                                                                                     Page 20
                                                [Company Name]



7.6 Business Ratios

   Business ratios for the years of this plan are shown below. Industry profile ratios based on the
   Standard Industrial Classification (SIC) 7033 / NAICS 721211 Recreational Vehicle Parks and
   Campgrounds, are shown for comparison.

Table: Ratios


   Ratio Analysis
                                                        2010        2011       2012     Industry Profile
   Sales Growth                                       19.23%      15.00%     15.00%              1.95%

   Percent of Total Assets
   Other Current Assets                               12.64%      12.75%     12.90%            34.62%
   Total Current Assets                               24.37%      25.11%     25.67%            41.42%
   Long-term Assets                                   75.63%      74.89%     74.33%            58.58%
   Total Assets                                      100.00%     100.00%    100.00%           100.00%

   Current Liabilities                                 3.86%       4.00%      4.09%            20.40%
   Long-term Liabilities                               2.90%      -0.02%     -5.98%            72.80%
   Total Liabilities                                   6.76%       3.97%     -1.89%            93.20%
   Net Worth                                          93.24%      96.03%    101.89%             6.80%

   Percent of Sales
   Sales                                             100.00%     100.00%    100.00%           100.00%
   Gross Margin                                      100.00%     100.00%    100.00%            83.64%
   Selling, General & Administrative Expenses         83.02%      91.20%     81.61%            19.90%
   Advertising Expenses                               30.41%      35.26%     38.32%             1.47%
   Profit Before Interest and Taxes                    1.76%      13.23%     25.12%             6.61%

   Main Ratios
   Current                                               6.32        6.28       6.28              1.32
   Quick                                                 6.32        6.28       6.28              1.24
   Total Debt to Total Assets                          6.76%       3.97%     -1.89%            93.20%
   Pre-tax Return on Net Worth                         0.05%       2.92%      6.69%           156.04%
   Pre-tax Return on Assets                            0.05%       2.80%      6.81%            10.62%

   Additional Ratios                                    2010        2011       2012
   Net Profit Margin                                   0.17%       8.80%     18.39%                 n/a
   Return on Equity                                    0.04%       2.04%      4.68%                 n/a

   Activity Ratios
   Accounts Payable Turnover                            12.41       12.17      12.17                n/a
   Payment Days                                            27          29         29                n/a
   Total Asset Turnover                                  0.19        0.22       0.26                n/a

   Debt Ratios
   Debt to Net Worth                                     0.07        0.04      -0.02                n/a
   Current Liabilities to Liabilities                    0.57        1.01       0.00                n/a

   Liquidity Ratios
   Net Working Capital                               $210,661    $214,918   $217,194                n/a
   Interest Coverage                                     1.16       20.30       0.00                n/a

   Additional Ratios
   Assets to Sales                                       5.20        4.49       3.86                n/a
   Current Debt/Total Assets                              4%          4%         4%                 n/a
   Acid Test                                             6.32        6.28       6.28                n/a
   Sales/Net Worth                                       0.21        0.23       0.25                n/a
   Dividend Payout                                       0.00        0.00       0.00                n/a


                                                                                            Page 21
                                Appendix

Table: Sales Forecast



Sales Forecast

                                              2010       2011       2012

Sales

Camping RV                                 $140,206   $161,237   $185,422

Camping Tent                                 $4,993     $5,742     $6,603

Camping 4.0%                                 $3,151     $3,624     $4,167

Camping 6.5%                                 $5,125     $5,894     $6,778

Miscellaneous                               $43,842    $50,418    $57,981

Total Sales                                $197,317   $226,915   $260,952




Direct Cost of Sales                          2010       2011       2012

Camping RV                                      $0         $0         $0

Camping Tent                                    $0         $0         $0

Camping 4.0%                                    $0         $0         $0

Camping 6.5%                                    $0         $0         $0

Miscellaneous                                   $0         $0         $0

Subtotal Direct Cost of Sales                   $0         $0         $0




                                                                     Page 1
                    Appendix

Table: Personnel



Personnel Plan




                                 2010      2011      2012




Manager [Name]                 $14,160   $14,160   $14,160




Office Assistants              $22,620   $22,620   $22,620




Grounds Keeper                 $11,310   $11,310   $11,310




Total People                        4         4         4




Total Payroll                  $48,090   $48,090   $48,090




                                                   Page 2
                                         Appendix

Table: Profit and Loss



Pro Forma Profit and Loss
                                                      2010       2011       2012
Sales                                           $197,317      $226,915   $260,952
Direct Cost of Sales                                  $0            $0         $0
Other Production Expenses                             $0            $0         $0
Total Cost of Sales                                   $0            $0         $0

Gross Margin                                    $197,317      $226,915   $260,952
Gross Margin %                                  100.00%       100.00%    100.00%



Expenses
Payroll                                             $48,090    $48,090    $48,090
Sales and Marketing and Other Expenses               $6,618     $6,817     $6,618
Depreciation                                        $14,280    $14,280    $14,280
Leased Equipment                                       $263       $271       $280
Utilities                                           $63,459    $65,363    $63,459
Insurance                                           $11,822    $12,177    $12,177
Lease                                                    $0         $0         $0
Mortgage Payment                                    $29,789    $29,789    $29,789
Other                                               $19,525    $20,111    $20,714

Total Operating Expenses                        $193,847      $196,898   $195,407

Profit Before Interest and Taxes                     $3,470    $30,017   $65,545
EBITDA                                              $17,750    $44,297   $79,825
 Interest Expense                                    $2,979     $1,479   ($3,021)
 Taxes Incurred                                        $147     $8,561   $20,570

Net Profit                                            $344     $19,977    $47,996
Net Profit/Sales                                     0.17%      8.80%     18.39%




                                                                           Page 3
                                            Appendix

Table: Cash Flow



Pro Forma Cash Flow
                                                          2010       2011       2012
Cash Received


Cash from Operations
Cash Sales                                             $197,317   $226,915   $260,952
Subtotal Cash from Operations                          $197,317   $226,915   $260,952


Additional Cash Received
Sales Tax, VAT, HST/GST Received                             $0         $0         $0
New Current Borrowing                                        $0         $0         $0
New Other Liabilities (interest-free)                        $0         $0         $0
New Long-term Liabilities                                    $0         $0         $0
Sales of Other Current Assets                                $0         $0         $0
Sales of Long-term Assets                                    $0         $0         $0
New Investment Received                                $400,000         $0         $0
Subtotal Cash Received                                 $597,317   $226,915   $260,952


Expenditures                                              2010       2011       2012


Expenditures from Operations
Cash Spending                                           $48,090    $48,090    $48,090
Bill Payments                                          $123,760   $143,529   $150,091
Subtotal Spent on Operations                           $171,850   $191,619   $198,181


Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out                             $0         $0         $0
Principal Repayment of Current Borrowing                     $0         $0         $0
Other Liabilities Principal Repayment                        $0         $0         $0
Long-term Liabilities Principal Repayment                    $0    $30,000    $60,000
Purchase Other Current Assets                                $0         $0         $0
Purchase Long-term Assets                              $305,000         $0         $0
Dividends                                                    $0         $0         $0
Subtotal Cash Spent                                    $476,850   $221,619   $258,181


Net Cash Flow                                          $120,467     $5,296     $2,771
Cash Balance                                           $120,467   $125,763   $128,534




                                                                               Page 4
                                Appendix

Table: Balance Sheet



Pro Forma Balance Sheet
                                                2010         2011         2012
Assets


Current Assets
Cash                                        $120,467     $125,763     $128,534
Other Current Assets                        $129,827     $129,827     $129,827
Total Current Assets                        $250,294     $255,590     $258,361


Long-term Assets
Long-term Assets                            $805,000     $805,000     $805,000
Accumulated Depreciation                     $28,372      $42,652      $56,932
Total Long-term Assets                      $776,628     $762,348     $748,068
Total Assets                               $1,026,922   $1,017,938   $1,006,429


Liabilities and Capital                         2010         2011         2012


Current Liabilities
Accounts Payable                             $10,843      $11,882      $12,377
Current Borrowing                                 $0           $0           $0
Other Current Liabilities                    $28,790      $28,790      $28,790
Subtotal Current Liabilities                 $39,633      $40,672      $41,167


Long-term Liabilities                        $29,786        ($214)    ($60,214)
Total Liabilities                            $69,419      $40,458     ($19,047)


Paid-in Capital                             $400,000     $400,000     $400,000
Retained Earnings                           $557,159     $557,503     $577,480
Earnings                                        $344      $19,977      $47,996
Total Capital                               $957,503     $977,480    $1,025,476
Total Liabilities and Capital              $1,026,922   $1,017,938   $1,006,429


Net Worth                                   $957,503     $977,480    $1,025,476




                                                                       Page 5
                                                               Appendix

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                                                                                                                                   Page 6
                                                               Appendix


								
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