Business Plan for Synthetic Lawn Business

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This Business Plan for a Synthetic Lawn Business allows entrepreneurs or business owners to create a comprehensive and professional business plan. This template form allows a business to outline the company's objectives and detail both current company information as well as any past performance. Companies should include a complete market analysis in their plan to help showcase why their business strategy will be effective in the market. Future company plans, including production targets, management strategy, and financial forecasting, should be used to demonstrate and confirm that the company's short-term and long-term objective can and will be met. This model plan can be customized to best fit the unique needs of any entrepreneur or owner that is seeking to create a strong business plan.

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									Business Plan for Synthetic
Lawn Business
This Business Plan for a Synthetic Lawn Business allows entrepreneurs or business
owners to create a comprehensive and professional business plan. This template form
allows a business to outline the company's objectives and detail both current company
information as well as any past performance. Companies should include a complete
market analysis in their plan to help showcase why their business strategy will be
effective in the market. Future company plans, including production targets,
management strategy, and financial forecasting, should be used to demonstrate and
confirm that the company's short-term and long-term objective can and will be met. This
model plan can be customized to best fit the unique needs of any entrepreneur or owner
that is seeking to create a strong business plan.
                                [INSERT LOGO OR IMAGE HERE]




                                  [Your Company Name]
                                        [Address]]
                                     [City, State, ZIP]
                                    Tel. xxx-xxx-xxxx



                                BUSINESS PLAN




© Copyright 2012 Docstoc Inc.                                 1
                                             Confidentiality Agreement

The undersigned reader acknowledges that the information provided by [Your Company Name] in this business
plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [Your
Company Name]

It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in
nature, other than information which is in the public domain through other means and that any disclosure or use of
same by reader may cause serious harm or damage to [Your Company Name]

Upon request, this document is to be immediately returned to [Your Company Name]

___________________
Signature

___________________
Name (typed or printed)

___________________
Date




                          This is a business plan. It does not imply an offering of securities.




© Copyright 2012 Docstoc Inc.                                                                     2
                                                                        Table of Contents



1.0 Executive Summary............................................................................................................................................. 1
   1.1 Objectives........................................................................................................................................................ 2
   1.2 Mission ............................................................................................................................................................ 2
   1.3 Keys to Success.............................................................................................................................................. 2
2.0 Company Summary ............................................................................................................................................. 2
   2.1 Company Ownership....................................................................................................................................... 2
   2.2 Start-up Summary ........................................................................................................................................... 3
      Table: Start-up .................................................................................................................................................. 4
3.0 Services ............................................................................................................................................................... 5
         The Envy of the Neighborhood .....................................................................................................................5
         Save Water ... Save Money .......................................................................................................................... 5
         Unlimited Uses.............................................................................................................................................. 5
4.0 Market Analysis Summary ................................................................................................................................... 5
   4.1 Market Segmentation ...................................................................................................................................... 6
      Table: Market Analysis...................................................................................................................................... 6
   4.2 Target Market Segment Strategy ....................................................................................................................7
   4.3 Service Business Analysis .............................................................................................................................. 7
      4.3.1 Competition and Buying Patterns ............................................................................................................7
5.0 Strategy and Implementation Summary ..............................................................................................................7
   5.1 Competitive Edge ............................................................................................................................................ 8
   5.2 Marketing Strategy .......................................................................................................................................... 8
   5.3 Sales Strategy ................................................................................................................................................. 8
      5.3.1 Sales Forecast ......................................................................................................................................... 8
         Table: Sales Forecast................................................................................................................................... 9
   5.4 Milestones ..................................................................................................................................................... 10
      Table: Milestones ............................................................................................................................................ 10
6.0 Management Summary ..................................................................................................................................... 11
   6.1 Personnel Plan .............................................................................................................................................. 11
      Table: Personnel ............................................................................................................................................. 11
7.0 Financial Plan .................................................................................................................................................... 11
7.0 Financial Plan .................................................................................................................................................... 11
   7.1 Start-up Funding............................................................................................................................................ 12
      Table: Start-up Funding .................................................................................................................................. 12
   7.2 Important Assumptions.................................................................................................................................. 14
   7.3 Break-even Analysis........................................................................................Error! Bookmark not defined.
      Table: Break-even Analysis ..............................................................................Error! Bookmark not defined.
   7.4 Projected Profit and Loss .............................................................................................................................. 14
      Table: Profit and Loss .......................................................................................Error! Bookmark not defined.
   7.5 Projected Cash Flow ..................................................................................................................................... 14
      Table: Cash Flow ..............................................................................................Error! Bookmark not defined.
   7.6 Projected Balance Sheet............................................................................................................................... 15
      Table: Balance Sheet........................................................................................Error! Bookmark not defined.
   7.7 Business Ratios............................................................................................................................................. 18
   7.7 Business Ratios............................................................................................................................................. 18
      Table: Ratios ................................................................................................................................................... 18
    APPENDIX




                                                                                                                                                                   Page 1
                                           {Your Company Name]



1.0 Executive Summary

   [Your Company Name] will provide the installation of synthetic lawns, putting greens, tee offs, and fall-rated
   playground areas. The company feels strongly about creating a green environment, water conservation,
   lowering allergies, creating safer play areas for children and, most importantly, allowing people to spend more
   time with their families and less time maintaining their yards.

   [Your Company Name] will be selling to home owners, contractors and businesses. The company will get its
   name out there by advertising with Statewide television stations, radio stations, news papers, flyers, a future
   website and more. [Your Company Name] will also be stimulating the local economy by creating 3-4 new
   jobs.

   The company seeks to start out as distributors in Montana, Jackson Hole, and South East Idaho. The
   company is planning to expand to a franchise within two years in those areas. The advantage of the franchise
   is attaining a 10-year territory commitment, support and more extensive training from SYNLawn®. While the
   SYNLawn® name and product for residential application has been around only a short decade, the
   SYNLawn® family of turf products has been distributed under the Astroturf® name to professional and
   collegiate organizations around the globe since 1965. The inventor of synthetic turf, AstroTurf® is one of the
   most iconic brands in American sports — as legendary as the athletes who’ve battled on it. The brand that
   created the category is once again the leading innovator in synthetic turf for customer’s home as SYNLawn®.

   The purpose of this business plan is to attain grant funding in the amount of $900,000. This will allow [Your
   Company Name] to purchase property where the company will operate from, implement an advertising
   campaign, purchase the needed office equipment, inventory and supplies, a company vehicle and basic start-
   up operating expenses. The opportunity is great for [Your Company Name] to succeed, as the company will
   be the first in the state that will offer SYNLawn® products and services.

   In 3-5 years, [Your Company Name] hopes to expand its retail stores to other cities as well as get more
   business.

   [Your Company Name]

   [Address]]

   [City, State, ZIP]

   Tel. xxx-xxx-xxxx




                                                                                                          Page 1
                                            {Your Company Name]



1.1 Objectives

   [Your Conpany Name] 's objectives for the first three years of operation are to:

      Create a service-based company whose primary goal is to exceed customers' expectations.

      Obtain contracts for synthetic lawn service in at least 30 different residential homes.

      Increase our number of clients served by 3% per year.

      Develop a sustainable business, being maintained by its own cash flow.

1.2 Mission

   The mission of [Your Conpany Name]         is to provide top-quality residential and commercial synthetic
   lawn care service. The company will strive to attract and maintain customers by providing services in the
   timeliest manner to provide 100% customer satisfaction. [Your Conpany Name] 's services will exceed the
   expectations of its customers.

1.3 Keys to Success

   1. Experienced landscaper with excellent customer-service skills
   2. Commitment to high quality and professionalism in every task and encounter
   3. Small size, allowing direct management oversight of every project and employee

2.0 Company Summary

   [Your Conpany Name] will offer residential and commercial synthetic lawn care service, including design,
   installation and maintenance. Most customers will use [Your Conpany Name] 's services once every three
   weeks, depending on the amount of extreme weather there is. In this area, regular lawn care needs vary
   greatly depending on the weather, and while this year is likely to be dry, future years will probably see a return
   to normal rain levels, meaning faster-growing grass and weeds and more frequent lawn care. With the
   installation of a synthetic lawn, the previous statements do not apply which the selling advantage for the
   company.

   [Your Company Name]

   [Address]]

   [City, State, ZIP]

   Tel. xxx-xxx-xxxx

   The start-up costs of [Your Company Name] will consist primarily of land and facility purchase, inventory,
   equipment, advertising and building a niche market business from the ground up. [Your Company Name]
   will be able to achieve all of their goals by first attaining grant funding in the amount of $X.

2.1 Company Ownership

   [Your Company Name] will start out as a subdivision company of X, which is owned X% by [Partner 1 Name]
   and X% [Partner 2 Name] . Peralta & Company has two divisions [Your Company Name] and [Company
   Name] ., owned jointly and by [Partner 1 Name]         and [Partner 2 Name]      with the above ownership
   percentages respectively. All companies are start-up companies in the year xxxx.

                                                                                                             Page 2
                                           {Your Company Name]



2.2 Start-up Summary

   [Your Company Name] 's start-up costs include:

      Office equipment: file cabinet, computer system (including printer, scanner, and fax software)

   Short-term assets

      Synthetic lawn installation tools and materials
      Safety equipment, including steel toed shoes, goggles, gloves
      Standard tool box with tools for simple repairs

   Long-term assets

      Real estate - building built in xxxx that will house [Your Company Name] , [Company Name] . and the
       parent company, [Parent Company Name] .




                                                                                                        Page 3
                          {Your Company Name]




Table: Start-up

Start-up

Requirements

Start-up Expenses
Legal                                           $0
Stationery etc.                                 $0
Insurance                                       $0
Rent                                            $0
Computer                                        $0
Other                                           $0
Total Start-up Expenses                         $0

Start-up Assets
Cash Required                                   $0
Other Current Assets                            $0
Long-term Assets                                $0
Total Assets                                    $0

Total Requirements                              $0




                                                     Page 4
                                          {Your Company Name]



3.0 Services

   [Your Company Name] will provide residential and commercial synthetic lawn care and installation service
   which includes lawn installation, edging, trimming and maintenance.

   The Envy of the Neighborhood

   While Dave and Jennifer next door are out pulling weeds, mowing the grass, baking in the hot sun, [Your
   Company Name] 's customers will be out on the back deck soaking up the rays and enjoying a glass of iced
   tea. Having the best lawn on the block was never this easy.

   Save Water...Save Money

   On average, the typical household in America uses over two-thirds of their monthly water consumption on the
   lawn. Water conservation has become such a major concern in this country that many city water authorities
   are offering tax rebates for every square foot of natural sod you replace with artificial grass.

   Unlimited Uses

   The possibilities are endless with [Your Company Name] artificial grass. It is used in lawns, but it is also
   being used for roadway medians, on rooftops in New York, at the San Diego Zoo, at Disneyland and over 6
   acres of synthetic lawn can be found on the grounds at Wynn Las Vegas resort. The possibilities for not only
   individual customers are endless, but also for commercial clientele as well.

4.0 Market Analysis Summary

   [Your Company Name] will target rural middle-class families with larger lawns or parcels of property. This
   population is the most likely to use a synthetic lawn care service such as [Your Company Name] , since they
   often have more acreage than they can easily care for.

   As of the census of 2000, there were 67,831 people, 26,323 households, and 16,188 families residing in the
   county. The population density was 26 people per square mile (10/km²). There were 29,489 housing units at
   an average density of 11 per square mile (4/km²). The racial makeup of the county was:

      96.20% White
      0.23% Black or African American
      0.88% Native American
      0.89% Asian
      0.06% Pacific Islander
      0.54% from other races
      1.19% from two or more races

   1.54% of the population was Hispanic or Latino of any race. 23.7% were of German, 11.2% Irish, 10.4%
   English, 9.0% Norwegian and 5.5% American ancestry according to Census 2000.

   There were 26,323 households out of which 29.70% had children under the age of 18 living with them,
   51.80% were married couples living together, 6.60% had a female householder with no husband present, and
   38.50% were non-families. 24.10% of all households were made up of individuals and 5.70% had someone
   living alone who was 65 years of age or older. The average household size was 2.46 and the average family
   size was 2.94.

   In the county the population was spread out with 22.00% under the age of 18, 18.50% from 18 to 24, 30.40%
   from 25 to 44, 20.60% from 45 to 64, and 8.50% who were 65 years of age or older. The median age was 31

                                                                                                       Page 5
                                           {Your Company Name]



   years. For every 100 females there were 108.30 males. For every 100 females age 18 and over, there were
   108.70 males.

   The median income for a household in the county was $38,120, and the median income for a family was
   $46,639. Males had a median income of $30,866 versus $21,330 for females. The per capita income for the
   county was $19,074. About 6.30% of families and 12.80% of the population were below the poverty line,
   including 10.50% of those under age 18 and 5.60% of those age 65 or over.

   As is easily concluded, synthetic lawn prices for installation are negligible compared to the lifetime return on
   your investment. Synthetic grass is an application that pays for itself. To add to the cost savings, a number
   of municipal water districts offer credits/rebates for the installation of synthetic lawn at customer's homes.

   In the second year, [Your Company Name]              will expand service beyond the county of Gallatin to
   the neighboring counties in the state of Montana.

4.1 Market Segmentation

   [Your Company Name] will be targeting families with annual income over $50,000. The median income of
   $50,000 and above is targeted because they tend to have more disposable income for the care of their lawn,
   whereas lower income families will tend to provide their own lawn care and not go with the synthetic lawn
   route.

   [Your Company Name] will specialize in the installation of synthetic lawns, putting greens, tee offs, and fall
   rated playground areas. The company feels strongly about creating a green environment, going with the "go
   green" movement, water conservation, lowering allergies, creating safer play areas for children and allowing
   people to spend more time with their families and less time on their yards. [Your Company Name] will be
   selling to home owners, contractors and businesses.

Table: Market Analysis

Market Analysis
                                        Year 1      Year 2      Year 3     Year 4      Year 5
Potential Customers         Growth                                                                CAGR
Segment Name                   0%             0          0           0           0           0    0.00%
Segment Name                   0%             0          0           0           0           0    0.00%
Other                          0%             0          0           0           0           0    0.00%
Total                       0.00%             0          0           0           0           0    0.00%




                                                                                                           Page 6
                                             {Your Company Name]



4.2 Target Market Segment Strategy

   Initially, [Your Company Name] will canvass nearby homes in the town of [Your City, State] . The
   company will start by speaking with his own neighbors for word of mouth referrals. In addition, [Your
   Company Name] will be investing in state television ads, print ads, flyers and radio campaigns for the
   business.

   There currently is no other company that can provide what [Your Company Name] will provide. There is no
   direct competition throughout the state, which will make [Your Company Name] the go-to company for the
   state and the surrounding areas' synthetic lawn needs.

4.3 Service Business Analysis

   [Your Company Name]           will be working in the synthetic lawn industry. The industry includes both
   residential areas (individual homes) and commercial areas (apartment complexes, business parks, schools,
   etc.).

   The lawn care business is made up of many small companies. This occurs because of the high labor intensity
   and low start-up costs of the industry. The industry is vulnerable to recession, as lawn care is a luxury. Lastly,
   the lawn care industry is seasonal, with the high season being spring through fall. There is usually little activity
   in the winter, but some can be achieved by acquiring a clientele that will utilize monthly maintenance through
   the winter months.

   [Your Company Name] will not have to deal so much with weather restraints and, once an installation is made
   and paid for, the company can move on to further sales rather than the labor intensive upkeep up of natural
   lawns for customers.

4.3.1 Competition and Buying Patterns

   The synthetic lawn business can be divided into two types, residential and commercial. As a start up or one
   person business, it is much easier to enter into the residential market compared with the commercial
   market. The commercial market is dominated by larger, established companies. However, the advantage that
   [Your Company Name] has is that it will be the only synthetic lawn company in the state, therefore providing
   customers with a local alternative rather than signing with larger company out of state.

   Within the residential market, there are two competitors: full-scale landscaping companies and basic lawn
   care services. The full-scale landscaping companies will generally be handling jobs outside of [Your Company
   Name] range. They are servicing even larger homes that require other landscaping activities that need more
   equipment and multiple employees. The margins are therefore larger for the full-scale companies because
   they can charge more for the higher-skilled work. The other competitor is the basic lawn care services. In the
   residential market, the current competition is underwhelming and often lacks basic quality and
   professionalism.

   The trend with the residential customers is that they are making their purchasing decisions based on referrals
   and perceived professionalism and quality of service.

5.0 Strategy and Implementation Summary

   [Your Company Name]       will offer the highest quality in synthetic lawns, help conserve water, help the
   environment, create safer play grounds, save people money and create job opportunities for people in the
   community.

   In addition to a future advertising campaign, the company will also rely on word of mouth. Part of the
   company's strategy is to treat every job as if it were the most important client [Your Company Name] has
                                                                                                               Page 7
                                            {Your Company Name]



   ever had. Phone calls will be returned promptly, services will be done professionally and on time, and
   customers will be treated with the utmost respect.

5.1 Competitive Edge

   [Your Company Name] competitive edges will be the high quality work and unflagging professionalism.

   As previously mentioned, [Your Company Name] will be the only company providing synthetic lawn
   installation and supply in the state of Montana. The company will also be acknowledged for helping the
   environment, water conservation and providing another alternative the costly maintenance of a naturally
   planted and cultivated expansive landscape.

   All of these sound like simple things, but they will help [Your Company Name] stand out from any of the local
   competition in the future. Currently, [Your Company Name] will have no competitors statewide.

5.2 Marketing Strategy

   [Your Company Name]'s marketing strategy in the first year relies largely on face-to-face contact between the
   company and potential customers and word-of-mouth from satisfied clients. In the second year, the
   company will place more ads and flyers and in different papers (such as in the nearby city), as well as trying
   to generate more word-of-mouth from satisfied customers.

5.3 Sales Strategy

   In the start-up period, [Your Company Name]       will set up the office, and purchase the necessary synthetic
   lawn care equipment and inventory.

   The [Your Company Name] sales strategy will be based on one-on-one communications with potential
   customers, flyer distribution, statewide radio and television ads and word of mouth. [Your Company Name]
    has no direct competition as there is no one other company within the state offering this type of business/
   service.

   By year two, the business will be ready to expand outside of the residing county. At that point, [Your Company
   Name] will place more advertisements in the local paper, television and radio to generate business. When
   people call with questions, [Your Company Name] will have already built up a loyal following of
   customers who can serve as an effective referral system.

5.3.1 Sales Forecast

   Sales as per population - Using the company's minimal targeted market population of 67,831 people, we will
   detail how easily we can reach our projected income goals.

   According to the San Jose Mercury News, one square foot of artificial grass installed at your home will cost
   between $8 and $15 dollars. The average size of an American garden is thought to be about an acre, which is
   equal to 435,600 square feet. In other words, a garden-sized lawn can easily be worth more than three times
   the price of the average house.

   But most families that choose artificial lawn grass will just choose a small portion of the garden to replace with
   the fake stuff, which usually means about 1,000 to 2,000 square feet. This will run somewhere between
   $20,000 and $30,000 -- still a considerable luxury.




                                                                                                             Page 8
                                {Your Company Name]



Table: Sales Forecast

Sales Forecast
                                             Year 1   Year 2   Year 3
Sales
Row 1                                           $0       $0       $0
Row 2                                           $0       $0       $0
Row 3                                           $0       $0       $0
Total Sales                                     $0       $0       $0


Direct Cost of Sales                         Year 1   Year 2   Year 3
Row 1                                           $0       $0       $0
Row 2                                           $0       $0       $0
Row 3                                           $0       $0       $0
Subtotal Direct Cost of Sales                   $0       $0       $0




                                                                        Page 9
                                         {Your Company Name]



5.4 Milestones

   [Your Company Name] has established some basic milestones to keep the business plan priorities in
   place. [Partner 1 and Partner 2] are in charge of all goals directly related to synthetic yard care and
   employee practices, as well as oversee the company marketing materials - brochures, business cards, radio
   and television ads, flyers etc.

Table: Milestones

Milestones

Milestone               Start Date         End Date        Budget         Manager           Department
Name me                 12/8/2011          1/7/2012            $0          NAME             Department
Name me                 12/8/2011          1/7/2012            $0          NAME             Department
Name me                 12/8/2011          1/7/2012            $0          NAME             Department
Name me                 12/8/2011          1/7/2012            $0          NAME             Department
Name me                 12/8/2011          1/7/2012            $0          NAME             Department
Name me                 12/8/2011          1/7/2012            $0          NAME             Department
Name me                 12/8/2011          1/7/2012            $0          NAME             Department
Name me                 12/8/2011          1/7/2012            $0          NAME             Department
Name me                 12/8/2011          1/7/2012            $0          NAME             Department
Name me                 12/8/2011          1/7/2012            $0          NAME             Department
Totals                                                         $0




                                                                                                   Page 10
                                          {Your Company Name]



6.0 Management Summary

    [Your Company Name] will be owned and operated by [Partner 1 and Partner 2] Peralta. However, they
    will establish a Forman/supervisor. The Forman’s duties include estimating, prep, install and overseeing
    laborers.

6.1 Personnel Plan

    [Your Company Name] will retain separate the contract labor (paid by 1099) and salaried employees (paid
    on W-2). The company will start out with a Forman/supervisor. Duties will include estimating, install, prep
    and overseeing laborers. The Forman’s average salary will be $X per year. There will be two to
    three contract laborers each job depending on the job size, where the average pay will be $x to x per hour.

    [Your Company Name] will also employ a bookkeeper with an average of $X per year salary.

Table: Personnel

Personnel Plan
                                                             Year 1             Year 2             Year 3
Name or Title or Group                                          $0                 $0                 $0
Name or Title or Group                                          $0                 $0                 $0
Name or Title or Group                                          $0                 $0                 $0
Total People                                                      0                  0                  0

Total Payroll                                                    $0                 $0                 $0




                                                                                                      Page 11
                                            {Your Company Name]




7.0 Financial Plan

    The following sections will outline important financial information for [Your Company Name]

7.1 Start-up Funding

    The start-up costs of [Your Company Name] will consist primarily of land and facility purchase, inventory,
    equipment, advertising and building a niche market business from the ground up. [Your Company Name]
    will be able to achieve all of their goals by first attaining grant funding in the amount of $X.

Table: Start-up Funding

Start-up Funding
Start-up Expenses to Fund                                                                         $0
Start-up Assets to Fund                                                                           $0
Total Funding Required                                                                            $0

Assets
Non-cash Assets from Start-up                                                                     $0
Cash Requirements from Start-up                                                                   $0
Additional Cash Raised                                                                            $0
Cash Balance on Starting Date                                                                     $0
Total Assets                                                                                      $0



Liabilities and Capital

Liabilities
Current Borrowing                                                                                 $0
Long-term Liabilities                                                                             $0
Accounts Payable (Outstanding Bills)                                                              $0
Other Current Liabilities (interest-free)                                                         $0
Total Liabilities                                                                                 $0

Capital

Planned Investment
Owner                                                                                             $0
Investor                                                                                          $0
Additional Investment Requirement                                                                 $0
Total Planned Investment                                                                          $0

Loss at Start-up (Start-up Expenses)                                                              $0
Total Capital                                                                                     $0



Total Capital and Liabilities                                                                     $0

                                                                                                       Page 12
                {Your Company Name]




Total Funding                         $0




                                           Page 13
                                          {Your Company Name]



7.2 Important Assumptions

    The following table highlights some important financial assumptions of [Your Company Name]

7.3 Projected Profit and Loss

    The following table and charts show projected profit and loss for [Your Company Name]

Table: Profit and Loss

Pro Forma Profit and Loss
                                                                 Year 1           Year 2         Year 3
Sales                                                               $0               $0             $0
Direct Cost of Sales                                                $0               $0             $0
Other Costs of Sales                                                $0               $0             $0
Total Cost of Sales                                                 $0               $0             $0

Gross Margin                                                          $0              $0             $0
Gross Margin %                                                    0.00%           0.00%          0.00%



Expenses
Payroll                                                              $0               $0            $0
Marketing/Promotion                                                  $0               $0            $0
Depreciation                                                         $0               $0            $0
Rent                                                                 $0               $0            $0
Utilities                                                            $0               $0            $0
Insurance                                                            $0               $0            $0
Payroll Taxes                                                        $0               $0            $0
Other                                                                $0               $0            $0

Total Operating Expenses                                             $0               $0            $0

Profit Before Interest and Taxes                                     $0               $0            $0
EBITDA                                                               $0               $0            $0
 Interest Expense                                                    $0               $0            $0
 Taxes Incurred                                                      $0               $0            $0

Net Profit                                                            $0              $0             $0
Net Profit/Sales                                                  0.00%           0.00%          0.00%




                                                                                                    Page 14
                                            {Your Company Name]




7.4 Projected Cash Flow

    The following chart and table show the company's projected cash flow. [Your Company Name] will repay the
    loan over twenty years. The table also shows planned purchases of additional equipment and long-term
    assets, such as land and real estate for the company to operated from.

    Additionally, as the table shows below, the highest expenses being paid out will be the start-up year for [Your
    Company Name]          The following years will be normal operating expenses once the business is up and
    running.

Table: Cash Flow

Pro Forma Cash Flow
                                                                  Year 1         Year 2         Year 3
Cash Received

Cash from Operations
Cash Sales                                                            $0             $0             $0
Subtotal Cash from Operations                                         $0             $0             $0

Additional Cash Received
Sales Tax, VAT, HST/GST Received                                      $0             $0             $0
New Current Borrowing                                                 $0             $0             $0
New Other Liabilities (interest-free)                                 $0             $0             $0
New Long-term Liabilities                                             $0             $0             $0
Sales of Other Current Assets                                         $0             $0             $0
Sales of Long-term Assets                                             $0             $0             $0
New Investment Received                                               $0             $0             $0
Subtotal Cash Received                                                $0             $0             $0

Expenditures                                                      Year 1         Year 2         Year 3

Expenditures from Operations
Cash Spending                                                         $0             $0             $0
Bill Payments                                                         $0             $0             $0
Subtotal Spent on Operations                                          $0             $0             $0




                                                                                                          Page 15
                                            {Your Company Name]




Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out                                  $0   $0   $0
Principal Repayment of Current Borrowing                          $0   $0   $0
Other Liabilities Principal Repayment                             $0   $0   $0
Long-term Liabilities Principal Repayment                         $0   $0   $0
Purchase Other Current Assets                                     $0   $0   $0
Purchase Long-term Assets                                         $0   $0   $0
Dividends                                                         $0   $0   $0
Subtotal Cash Spent                                               $0   $0   $0

Net Cash Flow                                                     $0   $0   $0
Cash Balance                                                      $0   $0   $0




                                                                                 Page 16
                                          {Your Company Name]



7.6 Projected Balance Sheet

    The following table indicates the projected balance sheet for [Your Company Name]

Table: Balance Sheet

Pro Forma Balance Sheet
                                                            Year 1           Year 2     Year 3
Assets

Current Assets
Cash                                                            $0               $0        $0
Other Current Assets                                            $0               $0        $0
Total Current Assets                                            $0               $0        $0

Long-term Assets
Long-term Assets                                                $0               $0        $0
Accumulated Depreciation                                        $0               $0        $0
Total Long-term Assets                                          $0               $0        $0
Total Assets                                                    $0               $0        $0

Liabilities and Capital                                     Year 1           Year 2     Year 3

Current Liabilities
Accounts Payable                                                $0               $0        $0
Current Borrowing                                               $0               $0        $0
Other Current Liabilities                                       $0               $0        $0
Subtotal Current Liabilities                                    $0               $0        $0

Long-term Liabilities                                           $0               $0        $0
Total Liabilities                                               $0               $0        $0

Paid-in Capital                                                 $0               $0        $0
Retained Earnings                                               $0               $0        $0
Earnings                                                        $0               $0        $0
Total Capital                                                   $0               $0        $0
Total Liabilities and Capital                                   $0               $0        $0

Net Worth                                                       $0               $0        $0




                                                                                                 Page 17
                                          {Your Company Name]



7.7 Business Ratios

   The following table outlines some of the more important ratios from the Lawn and Garden Services industry.
   The final column, Industry Profile, details specific ratios based on the industry as it is classified by the
   Standard Industry Classification (SIC) code, 0782.

Table: Ratios

Ratio Analysis
                                                 2010          2011          2012    Industry Profile

Sales Growth                                    0.00%         3.00%         3.00%             5.81%

Percent of Total Assets
Inventory                                      0.67%         0.67%         0.66%             9.85%
Other Current Assets                           6.87%         6.70%         6.42%            32.23%
Total Current Assets                          24.61%        26.57%        29.70%            50.46%
Long-term Assets                              75.39%        73.43%        70.30%            49.54%
Total Assets                                 100.00%       100.00%       100.00%           100.00%

Current Liabilities                           10.92%        10.16%         9.13%            28.74%
Long-term Liabilities                          0.00%         0.00%         0.00%            25.67%
Total Liabilities                             10.92%        10.16%         9.13%            54.41%
Net Worth                                     89.08%        89.84%        90.87%            45.59%

Percent of Sales
Sales                                        100.00%       100.00%       100.00%           100.00%
Gross Margin                                  63.19%        63.20%        63.20%            28.97%
Selling, General & Administrative             35.03%        47.10%        37.27%            13.06%
Expenses
Advertising Expenses                           0.00%         0.00%         0.00%              0.25%
Profit Before Interest and Taxes              41.47%        28.01%        41.64%              2.57%

Main Ratios
Current                                          2.25          2.62           3.25             1.30
Quick                                            2.19          2.55           3.18             0.78
Total Debt to Total Assets                    10.92%        10.16%          9.13%           65.01%
Pre-tax Return on Net Worth                    8.42%         4.79%          7.53%           10.93%
Pre-tax Return on Assets                       7.50%         4.30%          6.84%            3.82%

Additional Ratios                               2010          2011          2012
Net Profit Margin                             28.16%        16.09%        25.93%                 n.a
Return on Equity                               5.89%         3.35%         5.27%                 n.a

Activity Ratios
Inventory Turnover                              12.00         10.40         10.40                n.a
Accounts Payable Turnover                       10.46         12.17         12.17                n.a
Payment Days                                       27            30            32                n.a
Total Asset Turnover                             0.19          0.19          0.18                n.a

Debt Ratios
Debt to Net Worth                                 0.12          0.11          0.10               n.a
Current Liab. to Liab.                            1.00          1.00          1.00               n.a
                                                                                                        Page 18
                            {Your Company Name]




Liquidity Ratios
Net Working Capital           $262,991   $323,509   $423,165   n.a
Interest Coverage                33.31       5.58       9.04   n.a

Additional Ratios
Assets to Sales                   5.37       5.34       5.42   n.a
Current Debt/Total Assets         11%        10%         9%    n.a
Acid Test                         2.19       2.55       3.18   n.a
Sales/Net Worth                   0.21       0.21       0.20   n.a
Dividend Payout                   0.00       0.00       0.00   n.a




                                                                     Page 19
                                                          Appendix

Table: Sales Forecast

Sales Forecast
                          Month   Month   Month   Month    Month     Month   Month   Month   Month   Month   Month   Month
                              1       2       3       4        5         6       7       8       9      10      11      12
Sales
Row 1                       $0      $0      $0      $0       $0        $0      $0      $0      $0      $0      $0      $0
Row 2                       $0      $0      $0      $0       $0        $0      $0      $0      $0      $0      $0      $0
Row 3                       $0      $0      $0      $0       $0        $0      $0      $0      $0      $0      $0      $0
Total Sales                 $0      $0      $0      $0       $0        $0      $0      $0      $0      $0      $0      $0

Direct Cost of Sales      Month   Month   Month   Month    Month     Month   Month   Month   Month   Month   Month   Month
                              1       2       3       4        5         6       7       8       9      10      11      12
Row 1                        $0      $0      $0      $0       $0        $0      $0      $0      $0      $0      $0      $0
Row 2                        $0      $0      $0      $0       $0        $0      $0      $0      $0      $0      $0      $0
Row 3                        $0      $0      $0      $0       $0        $0      $0      $0      $0      $0      $0      $0
Subtotal Direct Cost of      $0      $0      $0      $0       $0        $0      $0      $0      $0      $0      $0      $0
Sales




                                                                                                                             Page 1
                                                     Appendix

Table: Personnel

Personnel Plan
                         Month   Month   Month   Month   Month   Month   Month   Month   Month   Month   Month   Month
                             1       2       3       4       5       6       7       8       9      10      11      12
Name or Title or Group      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Name or Title or Group      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Name or Title or Group      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Total People                 0       0       0       0       0       0       0       0       0       0       0       0

Total Payroll              $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0




                                                                                                                         Page 2
                                                                   Appendix

Table: Profit and Loss

Pro Forma Profit
and Loss
                               Month    Month    Month    Month     Month     Month    Month    Month    Month    Month    Month    Month
                                   1        2        3        4         5         6        7        8        9       10       11       12
Sales                             $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
Direct Cost of Sales              $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
Other Costs of                    $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
Sales
Total Cost of Sales               $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0

Gross Margin                       $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
Gross Margin %                 0.00%    0.00%    0.00%    0.00%     0.00%     0.00%    0.00%    0.00%    0.00%    0.00%    0.00%    0.00%


Expenses
Payroll                           $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
Marketing/Promotio                $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
n
Depreciation                      $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
Rent                              $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
Utilities                         $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
Insurance                         $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
Payroll Taxes            15%      $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
Other                             $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0

Total Operating                   $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
Expenses

Profit Before                     $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
Interest and Taxes
EBITDA                            $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
 Interest Expense                 $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
 Taxes Incurred                   $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0

Net Profit                         $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
Net Profit/Sales               0.00%    0.00%    0.00%    0.00%     0.00%     0.00%    0.00%    0.00%    0.00%    0.00%    0.00%    0.00%




                                                                                                                                      Page 3
                                                                      Appendix

Table: Cash Flow

Pro Forma Cash Flow
                                      Month   Month   Month   Month     Month    Month   Month   Month   Month   Month   Month   Month
                                          1       2       3       4         5        6       7       8       9      10      11      12
Cash Received

Cash from Operations
Cash Sales                              $0      $0      $0      $0         $0      $0      $0      $0      $0      $0      $0      $0
Subtotal Cash from                      $0      $0      $0      $0         $0      $0      $0      $0      $0      $0      $0      $0
Operations

Additional Cash Received
Sales Tax, VAT, HST/GST       0.00%     $0      $0      $0      $0         $0      $0      $0      $0      $0      $0      $0      $0
Received
New Current Borrowing                   $0      $0      $0      $0         $0      $0      $0      $0      $0      $0      $0      $0
New Other Liabilities                   $0      $0      $0      $0         $0      $0      $0      $0      $0      $0      $0      $0
(interest-free)
New Long-term Liabilities               $0      $0      $0      $0         $0      $0      $0      $0      $0      $0      $0      $0
Sales of Other Current                  $0      $0      $0      $0         $0      $0      $0      $0      $0      $0      $0      $0
Assets
Sales of Long-term Assets               $0      $0      $0      $0         $0      $0      $0      $0      $0      $0      $0      $0
New Investment Received                 $0      $0      $0      $0         $0      $0      $0      $0      $0      $0      $0      $0
Subtotal Cash Received                  $0      $0      $0      $0         $0      $0      $0      $0      $0      $0      $0      $0

Expenditures                          Month   Month   Month   Month     Month    Month   Month   Month   Month   Month   Month   Month
                                          1       2       3       4         5        6       7       8       9      10      11      12

Expenditures from
Operations
Cash Spending                           $0      $0      $0      $0         $0      $0      $0      $0      $0      $0      $0      $0
Bill Payments                           $0      $0      $0      $0         $0      $0      $0      $0      $0      $0      $0      $0
Subtotal Spent on                       $0      $0      $0      $0         $0      $0      $0      $0      $0      $0      $0      $0
Operations

Additional Cash Spent
Sales Tax, VAT, HST/GST                 $0      $0      $0      $0         $0      $0      $0      $0      $0      $0      $0      $0
Paid Out
Principal Repayment of                  $0      $0      $0      $0         $0      $0      $0      $0      $0      $0      $0      $0
Current Borrowing
Other Liabilities Principal             $0      $0      $0      $0         $0      $0      $0      $0      $0      $0      $0      $0
Repayment
                                                                                                                                         Page 4
                                             Appendix

Long-term Liabilities    $0   $0   $0   $0        $0    $0   $0   $0   $0   $0   $0   $0
Principal Repayment
Purchase Other Current   $0   $0   $0   $0        $0    $0   $0   $0   $0   $0   $0   $0
Assets
Purchase Long-term       $0   $0   $0   $0        $0    $0   $0   $0   $0   $0   $0   $0
Assets
Dividends                $0   $0   $0   $0        $0    $0   $0   $0   $0   $0   $0   $0
Subtotal Cash Spent      $0   $0   $0   $0        $0    $0   $0   $0   $0   $0   $0   $0

Net Cash Flow            $0   $0   $0   $0        $0    $0   $0   $0   $0   $0   $0   $0
Cash Balance             $0   $0   $0   $0        $0    $0   $0   $0   $0   $0   $0   $0




                                                                                           Page 5
                                                                      Appendix

Table: Balance Sheet

Pro Forma Balance
Sheet
                                          Month   Month   Month   Month   Month   Month   Month   Month   Month   Month   Month   Month
                                              1       2       3       4       5       6       7       8       9      10      11      12
Assets                    Starting
                          Balances

Current Assets
Cash                                 $0     $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Other Current Assets                 $0     $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Total Current Assets                 $0     $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0

Long-term Assets
Long-term Assets                     $0     $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Accumulated                          $0     $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Depreciation
Total Long-term Assets               $0     $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Total Assets                         $0     $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0

Liabilities and Capital                   Month   Month   Month   Month   Month   Month   Month   Month   Month   Month   Month   Month
                                              1       2       3       4       5       6       7       8       9      10      11      12

Current Liabilities
Accounts Payable                     $0     $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Current Borrowing                    $0     $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Other Current                        $0     $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Liabilities
Subtotal Current                     $0     $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Liabilities

Long-term Liabilities                $0     $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Total Liabilities                    $0     $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0

Paid-in Capital                      $0     $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Retained Earnings                    $0     $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Earnings                             $0     $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Total Capital                        $0     $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Total Liabilities and                $0     $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Capital

                                                                                                                                          Page 6
                                 Appendix

Net Worth   $0   $0   $0   $0   $0     $0   $0   $0   $0   $0   $0   $0   $0




                                                                               Page 7
                                                               Appendix

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                                                                                                                                   Page 8
                                                               Appendix


								
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