Business Plan for Property Management and Vacation Rentals

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					Business Plan for Property
Management and Vacation
Rentals
This Business Plan for a Property Management and Vacation Rentals company allows
entrepreneurs or business owners to create a comprehensive and professional business
plan. This template form allows a business to outline the company's objectives and
detail both current company information as well as any past performance. Companies
should include a complete market analysis in their plan to help showcase why their
business strategy will be effective in the market. Future company plans, including
production targets, management strategy, and financial forecasting, should be used to
demonstrate and confirm that the company's short-term and long-term objective can
and will be met. This model plan can be customized to best fit the unique needs of any
entrepreneur or owner that is seeking to create a strong business plan.
                                [Company Name]
                                       [Address]
                                 Phone: XXX-XXX-XXXX
                                  Fax: XXX-XXX-XXXX




                                BUSINESS PLAN




© Copyright 2012 Docstoc Inc.                          1
                                       Confidentiality Agreement




The undersigned reader acknowledges that the information provided by [Company Name] in this
business plan is confidential; therefore, reader agrees not to disclose it without the express written
permission of [Company Name].

It is acknowledged by reader that information to be furnished in this business plan is in all respects
confidential in nature, other than information which is in the public domain through other means
and that any disclosure or use of same by reader may cause serious harm or damage to [Company
Name].

Upon request, this document is to be immediately returned to [Company Name].




___________________
Signature




___________________
Name (typed or prin[Name])




___________________
Date




                   This is a business plan. It does not imply an offering of securities.




© Copyright 2012 Docstoc Inc.                                                          2
                                                       Table of Contents



1.0 Executive Summary .......................................................................................................1
  1.1 Objectives .................................................................................................................2
  1.2 Mission .....................................................................................................................2
  1.3 Keys to Success .........................................................................................................2
2.0 Company Summary .......................................................................................................2
  2.1 Company Ownership ...................................................................................................2
  2.2 Company History........................................................................................................2
     Table: Past Performance................................................................................................3
3.0 Services .......................................................................................................................4
4.0 Market Analysis Summary...............................................................................................4
  4.1 Market Segmentation..................................................................................................5
     Table: Market Analysis ..................................................................................................5
  4.2 Target Market Segment Strategy ..................................................................................5
  4.3 Service Business Analysis ............................................................................................6
     4.3.1 Competition and Buying Patterns............................................................................6
5.0 Strategy and Implementation Summary ...........................................................................6
  5.1 SWOT Analysis...........................................................................................................6
     5.1.1 Strengths ............................................................................................................7
     5.1.2 Weaknesses ........................................................................................................7
     5.1.3 Opportunities.......................................................................................................7
     5.1.4 Threats ...............................................................................................................7
  5.2 Competitive Edge .......................................................................................................7
  5.3 Marketing Strategy .....................................................................................................7
  5.4 Sales Strategy ...........................................................................................................8
     5.4.1 Sales Forecast .....................................................................................................8
       Table: Sales Forecast.................................................................................................8
  5.5 Milestones .................................................................................................................9
     Table: Milestones........................................................................................................10
6.0 Management Summary.................................................................................................11
  6.1 Personnel Plan .........................................................................................................11
     Table: Personnel.........................................................................................................11
7.0 Financial Plan ..............................................................................................................11
  7.1 Important Assumptions .............................................................................................11
  7.2 Break-even Analysis..................................................................................................12
     Table: Break-even Analysis ..........................................................................................12
  7.3 Projec[Name] Profit and Loss .....................................................................................12
     Table: Profit and Loss ..................................................................................................13
  7.4 Projec[Name] Cash Flow............................................................................................15
     Table: Cash Flow ........................................................................................................16
  7.5 Projec[Name] Balance Sheet ......................................................................................17
     Table: Balance Sheet ..................................................................................................17
  7.6 Business Ratios ........................................................................................................18
     Table: Ratios..............................................................................................................18




                                                                                                                            Page 1
                                           [Company Name]



1.0 Executive Summary

   [Company Name]
   Name: [Name]
   Address: [Address]
   Phone: XXX-XXX-XXXX
   Fax: XXX-XXX-XXXX
   Email: [Email Address] and [Email Address]

   [Company Name] is a real estate management and vacation rental company. [Company Name]
   provides temporary residential and commercial leasing and property management services
   and real estate consulting services. The owners of [Company Name] are [Name] and
   [Name]. [Company Name] was established in 2007 as a Limited [Name] Liability Corporation.

   The focus of this business plan is to develop a business incubator to serve business executives
   and Florida tourist. [Company Name] is ready to elevate to the next step. The Company is
   seeking grant funding in the amount of $400,000. The funding will be used to purchase
   additional long-term asset, hire additional staff and office equipment.



                             Highlights
    $1,400,000


    $1,200,000


    $1,000,000

                                                                      Sales
     $800,000
                                                                      Gross Margin
     $600,000                                                         Net Profit

     $400,000


     $200,000


           $0
                   2010             2011             2012




                                                                                           Page 1
                                         [Company Name]



1.1 Objectives

   [Company Name] has three main objectives:

      To increase advertising to grow the business.
      To acquire a fleet of kayaks and bicycles for the company's existing properties.
      To provide upda[Name] equipment and amenities to the company's customers and guests.

1.2 Mission

   [Company Name]'s mission is to stimulate the business by updating the amenities to its current
   rental properties while growing the business through extensive notoriety and exposure by
   increasing advertising.

   [Company Name] will accomplish this by creating centralized, safe inviting accessible
   environments to serve the community.

1.3 Keys to Success

          Excellence in fulfilling the promise-completely confidential, reliable, trustworthy
           expertise and accommodations.
          Developing visibility to generate new business leads.
          Fleet vehicles to eliminate downtime as well as to maintain an image consistent with the
           company's mission statement.

2.0 Company Summary

   [Company Name] is headquartered in Fort Myers Beach, Florida.

   Name: [Name] and [Name] [Name], [Company Name]
   Address: [Address]
   Phone: XXX-XXX-XXXX
   Fax: XXX-XXX-XXXX
   Email: [Email Address] and [Email Address]

   [Company Name] is a real estate vacation resort and management Company loca[Name] in
   Fort Myers, Florida. [Company Name] is an existing company. The Company's owners are
   [Name] and [Name] [Name], who established the real estate management Company as a
   Limi[Name] Liability Corporation in April of 2007.

2.1 Company Ownership

   [Company Name] is a Limi[Name] Liability Corporation. The owners are [Name] and [Name]
   [Name].

2.2 Company History

   [Company Name] is one of Fort Myers' premier beach vacation destinations. Whether
   customers are looking to rent a self-catering condominium for the family, an upscale hotel suite
   for a romantic getaway, or two-bedroom coastal cottage only minutes from the beach,
   customers are sure to find what they are looking for with TW Rentals. If customers are looking
   for a little piece of paradise, they are sure to find it with [Company Name]'s properties.

                                                                                            Page 2
                                       [Company Name]




   [Company Name] was star[Name] in 2007 by [Name] and [Name] [Name]. The team decided
   to start a vacation rental company together and treat every customer like family during their
   stay, prompting repeat business and increased revenues.

Table: Past Performance

Past Performance
                           2007       2008        2009
Sales                      $722,224   $863,603    $1,078,355
Gross Margin               $722,224   $864,915    $1,068,571
Gross Margin %             100.00%    100.15%     99.09%
Operating Expenses         $701,313   $848,855    $1,032,661
Collection      Period     0          0           0
(days)

Balance Sheet
                           2007       2008        2009

Current Assets
Cash                       $10,487    $13,176     $11,916
Accounts Receivable        $0         $1,230      $0
Other Current Assets       $0         $549        $549
Total Current Assets       $10,487    $14,955     $12,465

Long-term Assets
Long-term Assets           $0         $0          $0
Accumula[Name]             $0         $0          $0
Depreciation
Total Long-term Assets     $0         $0          $0

Total Assets               $10,487    $14,955     $12,465




                                                                                         Page 3
                                       [Company Name]




Current Liabilities
Accounts Payable            $0        $0        $0
Current Borrowing           $0        $0        $0
Other             Current   $0        $0        $0
Liabilities     (interest
free)
Total Current Liabilities   $0        $0        $0

Long-term Liabilities       $0        $0        $0
Total Liabilities           $0        $0        $0

Paid-in Capital             $0        $0        $0
Retained Earnings           $10,487   $15,120   ($4,791)
Earnings                    $0        ($165)    $17,256
Total Capital               $10,487   $14,955   $12,465

Total      Capital   and    $10,487   $14,955   $12,465
Liabilities

Other Inputs
Payment Days                0         0         0
Sales on Credit             $0        $0        $0
Receivables Turnover        0.00      0.00      0.00




                            Past Performance


    $1,000,000



      $800,000

                                                               Sales
      $600,000
                                                               Gross

                                                               Net
      $400,000



      $200,000



           $0
                     2007             2008              2009




                                                                       Page 4
                                         [Company Name]



3.0 Services

   [Company Name] offers excellent vacation rental properties to their clients with having
   cottages, resorts and condominiums to choose from in very exotic locations in Southern
   Florida.

4.0 Market Analysis Summary

   The real estate sector combined make up one of the largest business segments in the U.S.
   economy. Rising interest rates, heavy consumer debt loads and increases in both real estate
   taxes and insurance costs are taking a heavy toll on the housing market. On the residential
   real estate side, sales of both new and existing homes are experiencing a slowdown after many
   years of unpreceden[Name] boom times.

   On the commercial real estate and industrial side, most segments are strong. Office occupancy
   rates are climbing in many markets. New shopping centers continue to be developed.
   Construction for the government, education and health care markets are booming. The hotel
   sector has been strong, with much new construction aimed at taking advantage of today’s high
   room rental rates.

   Opportunities    exist for commercial property operators to enter the fast-growing facilities
   management      market. Property management companies provide a high degree of service to a
   broad array      of customers. Their commercial property counterparts tend to have more
   dominance of    their market and greater income volatility.

   [Company Name]'s business plan focuses solely on vacation rental properties and
   management. [Company Name] has the services necessary to flourish within these markets.
   By delivering superior customer service and developing an outstanding reputation, TW's
   potential is excellent.

4.1 Market Segmentation

   [Company Name]'s market segmentation scheme is fairly straightforward, and focuses on the
   target market, vacationers looking for an economic and family orien[Name] place to stay while
   visiting for the summer holiday.

Table: Market Analysis

Market Analysis
                                       2010    2011    2012    2013    2014
Potential Customers           Growth                                           CAGR
Small             Service     2%       123     125     128     131     134     2.16%
Businesses
Accountants/C.P.A's           2%       1,694   1,728   1,763   1,798   1,834   2.01%
Insurance                     2%       139     142     145     148     151     2.09%
Brokerage/Agency
Administrative Services       3%       62      64      66      68      70      3.08%
(hourly billings)
Total                         2.05%    2,018   2,059   2,102   2,145   2,189   2.05%




                                                                                          Page 5
                                        [Company Name]



                Market Analysis (Pie)




                                                        Small Service Businesses

                                                        Accountants/C.P.A's

                                                        Insurance Brokerage/Agency

                                                        Administrative Services (hourly billings)




4.2 Target Market Segment Strategy

   Currently, [Company Name] is in the real estate                and property management
   market. The company's target market is service professionals and families traveling to Southern
   Florida for vacation and holiday.

   [Company Name]'s choice of its target market is based on an in-depth understanding of the
   customer's needs as well as the real estate and property management industry. TW's image
   and capabilities allow the Company to effectively compete and establish a reputation within its
   area. Therefore, obtaining grant funding and developing a marketing strategy will improve the
   Company's profitability levels and aid them in building a strong, reputable business.

4.3 Service Business Analysis

   [Company Name] will offer executive and family vacation rentals and services.                    Additional
   services and products will also be provided for a fee to fulfill tenant’s needs.

   As simple as it may be, [Company Name]'s method of executing exceptional customer service
   has an important effect on the bottom line: People want to give their business to those who
   appreciate it. Skillful use of advertising and strong communication will bring the business the
   Company desires. .

4.3.1 Competition and Buying Patterns

   [Company Name]'s location will allow it to compete effectively. Fort Myers is the county seat
   and commercial center of Lee County, Florida, Uni[Name] States. Its population was 48,208 in
   the 2000 census. According to 2008 estimates, the population is 65,394. The city is one of two
   major cities that make up the Cape Coral-Fort Myers Metropolitan Statistical Area, the other
   being Cape Coral. The population estimate for the metropolitan area was 593,136 as of July
   2008.



                                                                                                       Page 6
                                        [Company Name]



   Southwest Florida International Airport (RSW) is loca[Name] southeast of the city in South Fort
   Myers, near Gateway and Lehigh Acres.

   Fort Myers is popular for its beaches, fishing, golfing and shopping. It is also the site of the
   Edison & Ford winter estates. With 76.8 million visitors in 2004 (a record number), Florida is
   the top travel destination in the world. The tourism industry has an economic impact of $57
   billion on Florida’s economy.

5.0 Strategy and Implementation Summary

   [Company Name] has clearly defined the target market and has differentia[Name] itself by
   offering a solid solution to fulfilling its customers' needs. Reasonable sales targets have been
   established with an implementation plan designed to ensure the goals set forth below are
   achieved.

5.1 SWOT Analysis

   The SWOT analysis provides us with an opportunity to examine the internal strengths and
   weaknesses [Company Name] must address. It also allows us to examine the opportunities
   presen[Name] to [Company Name] as well as potential threats.




                                                                                            Page 7
                                         [Company Name]



5.1.1 Strengths

   [Company Name] has much notable strength. These strengths include the Companies:

      Visibility and great location. Fort Myers, Florida is very visible in the tourist industry as
       one of the key destinations for a relaxing vacation in a tropical climate.

      Outstanding Reputation. Although [Company Name] is a fairly new Company, it has
       aligned itself with positive, influential people in the Fort Myers area.

      Excellent and stable staff, offering personalized customer service. The owners of
       [Company Name] are very professional and knowledgeable about the real estate and
       property management industry. They will provide every tenant with exceptional customer
       service.

5.1.2 Weaknesses

   [Company Name] has no visible weaknesses at the moment.

5.1.3 Opportunities

   Opportunities for [Company Name] includes:

      Growing market with a significant percentage of our target market still not knowing we
       exist.
      Tourism is big businesses in Florida – there are more people visiting Florida on any given
       day than live in eight U.S. states; in fact, tourism is so significant that it generates more
       than one fifth of the state’s sales tax revenue.

5.1.4 Threats

   [Company Name]'s greatest threats involve unforeseen natural disaster occurrences in the
   immediate or surrounding area of Southern Florida.

5.2 Competitive Edge

   [Company Name]'s location will allow it to compete effectively. Additionally, the services that
   the Company offers are unique and very manageable in its market place and city.

   [Company Name]'s competitive edge is its undeniable reliability and honesty. By building a
   business based on long-standing relationships with satisfied clients, the Company will
   simultaneously build defenses against competition. The longer the relationship stands, the
   more it will help its clients understand what it offers them and why they need it.

5.3 Marketing Strategy

   [Company Name]'s customers can come from all age groups, male and female, all races, and
   every income level and can be local residents or tourists to the area. That is why the marketing
   plan star[Name] at the beginning stage; by keeping in mind, if it looks like the company will go
   above and beyond to make the client feel at home in the vacation rental, people will come.
   Thus the main factor to TW's success is simply that a person can enjoy themselves at the
   vacation rental while participating in an activity they choose.
                                                                                             Page 8
                                         [Company Name]



5.4 Sales Strategy

   The owners of [Company Name] have excellent customer relation skills and work ethics; these
   skills will be useful in making all of our customers/tenants comfortable with the Company.
   Keeping customers happy is an implicit part of building a relationship that will encourage repeat
   business and high customer referrals.

5.4.1 Sales Forecast

   VISIT FLORIDA, the official tourism marketing corporation for the state of Florida, announces
   the launch of a new marketing campaign designed to take the top-ranked state vacation
   destination in the Uni[Name] States to the next level. Tourism is big businesses in Florida –
   there are more people visiting Florida on any given day than live in eight U.S. states; in fact,
   tourism is so significant that it generates more than one fifth of the state’s sales tax revenue.

   [Company Name]'s projections are based on previous sales history, the planned increase in
   advertising for the company and future expansion, which gives [Company Name] even more to
   offer prospective customers.

Table: Sales Forecast

Sales Forecast
                        2010         2011         2012
Sales
Management              $11,809      $12,163      $12,528
Services
Guest                   $1,073,819   $1,106,034   $1,139,215
Rental Income           $213,028     $219,419     $226,001
Total Sales             $1,298,656   $1,337,616   $1,377,744

Direct   Cost    of     2010         2011         2012
Sales
Property Owners         $404,007     $416,127     $428,611
Operation               $369,735     $380,827     $392,252
Expenses
Subtotal     Direct     $773,742     $796,954     $820,863
Cost of Sales




                                                                                             Page 9
                                                              [Company Name]



                                    Sales Monthly
    $110,000

    $100,000

     $90,000

     $80,000

     $70,000
                                                                                          Management Services
     $60,000
                                                                                          Guest
     $50,000
                                                                                          Rental Income
     $40,000

     $30,000

     $20,000

     $10,000

          $0
                                                      Jul
                 Jan



                              Mar

                                    Apr



                                                Jun
                       Feb




                                                                        Oct
                                          May




                                                            Aug

                                                                  Sep



                                                                              Nov

                                                                                    Dec
                                    Sales by Year
    $1,200,000


    $1,000,000


     $800,000
                                                                                          Management Services

     $600,000                                                                             Guest

                                                                                          Rental Income
     $400,000


     $200,000


           $0
                             2010                2011                   2012



5.5 Milestones

   In order to achieve the growth and marketing goals that have been outline in this business
   plan, [Company Name] has deadlines to meet and ideas to implement. Some of these are
   outlined below:

   1. Obtain grant funding in the amount of $400,000 to improve business.
   2. Implement a construction advertising campaign to increase notoriety for the company.
   3. Obtain a fleet of bikes, kayaks and an airport shuttle van to increase the value of the
      vacation rentals.
                                                                                                                Page 10
                                                       [Company Name]



   4. Pay off the existing outstanding loan on the copier.
   5. Purchase Furniture/Equipment.

   [Company Name]'s goal is to be as close to 100% occupancy as possible.

Table: Milestones

Milestones

Milestone              Start           End Date          Budget          Manager                       Department
                       Date
Payoff    Lease        8/1/2010        9/1/2010          $3,900          [Name]                        Owners
Payment
Advertising            8/1/2010        12/31/2010        $30,000         [Name]                        Owners
Phone/Fax              8/1/2010        101/2010          $4,800          [Name]                        Owners
Rent                   8/1/2010        9/1/2010          $4,800          [Name]                        Owners
Employee               8/1/2010        8/1/2011          $114,880        [Name]                        Owners
Salaries
Fleet of Bikes         8/1/2010        12/31/2010        $50,000         [Name]                        Owners
Fleet         of       8/1/2010        12/31/2010        $100,000        [Name]                        Owners
Kayaks
Auto/     Truck        8/1/2010        10/1/2010         $58,400         [Name]                        Owners
Expenses
Office Supplies        8/1/2010        9/1/2010          $5,000          [Name]                        Owners
Totals                                                   $371,780




                                                 Milestones

          Office Supplies

     Auto/ Truck Expense

          Fleet of Kyacks

            Fleet of Bikes

       Employee Salaries

                     Rent

              Phone/Fax

              Advertising

    Payoff Lease Payment

                             Aug `10 Sep   Oct   Nov   Dec Jan `11 Feb   Mar   Apr   May   Jun   Jul



6.0 Management Summary

   [Name] and [Name] are co-owners of [Company Name]. The owners have more than adequate
   industry and managerial experience.

                                                                                                                    Page 11
                                           [Company Name]



6.1 Personnel Plan

   The table below contains the details of our personnel plan. The detailed monthly personnel plan
   for       the      first      year         is      included        in      the        appendix.

   Aside from the two owners in management, [Company Name] expects to have in place one full
   time housekeeper, one part time housekeeper, one full time maintenance worker and one full
   time front desk clerk.

Table: Personnel

Personnel
Plan
                     2010       2011       2012
Management           $49,992    $51,492    $53,037
Housekeeping         $44,880    $46,226    $47,613
Maintenance          $30,492    $31,407    $32,349
Front Desk           $20,895    $21,522    $22,168
Total People         5          5          5

Total Payroll        $146,259   $150,647   $155,167


7.0 Financial Plan

   The current financial plan for [Company Name] is to obtain grant funding in the amount of
   $400,000. The grant will be used to pay off existing debt, acquire new long-term assets and
   increase the visibility of the company to the tourist industry.

   The following sections of this plan will serve to describe [Company Name]'s financial plan in
   more detail:

      General Assumptions
      Break-even Analysis
      Profit and Loss
      Cash Flow
      Balance Sheet

7.1 Important Assumptions

   The table below presents the assumptions used in the financial calculations of this business
   plan.




7.2 Break-even Analysis

   For the Company's break-even analysis, the monthly revenue break-even is projec[Name] to be
   $16,149. The break-even analysis has been calcula[Name] on the "burn rate" of The Company.
   [Company Name] feels that this gives the investor a more accurate picture of the actual risk of
   the venture.

                                                                                          Page 12
                                                   [Company Name]



Table: Break-even Analysis

Break-even
Analysis

Monthly    Revenue            $39,952
Break-even

Assumptions:
Average     Percent           60%
Variable Cost
Estima[Name]                  $16,149
Monthly Fixed Cost




                                         Break-even Analysis
     $15,000

     $12,000

      $9,000

      $6,000

      $3,000

          $0

     ($3,000)

     ($6,000)

     ($9,000)

    ($12,000)

    ($15,000)

                $0            $14,000       $28,000       $42,000       $56,000       $70,000
                     $7,000          $21,000       $35,000       $49,000       $63,000       $77,000


7.3 Projec[Name] Profit and Loss

   [Company Name]'s Pro Forma Profit and Loss statement was construc[Name] from a
   conservative point-of-view, and is based in large part on past performance.

   The sales for 2010, 2011 and 2012 are $1,298,656, $1,337,616 and $1,377,744 respectively.
   The gross revenues include both rental income and revenue from administrative service billings
   for year 2010.

Table: Profit and Loss

Pro Forma Profit and
Loss
                                2010             2011             2012
Sales                           $1,298,656       $1,337,616       $1,377,744
Direct Cost of Sales            $773,742         $796,954         $820,863

                                                                                                       Page 13
                                             [Company Name]



Other Costs of Sales       $0               $0            $0
Total Cost of Sales        $773,742         $796,954      $820,863

Gross Margin               $524,914         $540,662      $556,881
Gross Margin %             40.42%           40.42%        40.42%


Expenses
Payroll                    $146,259         $150,647      $155,167
Marketing/Promotion        $7,800           $7,800        $7,800
Depreciation               $13,104          $39,314       $39,314
Rent                       $2,994           $11,976       $11,976
Utilities                  $4,650           $18,600       $19,158
Insurance                  $600             $2,640        $2,719
Payroll Taxes              $14,626          $15,065       $15,517
Other                      $3,750           $16,020       $16,020

Total         Operating    $193,783         $262,062      $267,671
Expenses

Profit Before Interest     $331,131         $278,600      $289,210
and Taxes
EBITDA                     $344,235         $317,914      $328,524
 Interest Expense          $0               $0            $0
 Taxes Incurred            $99,339          $83,580       $86,763

Net Profit                 $231,792         $195,020      $202,447
Net Profit/Sales           17.85%           14.58%        14.69%




                                       Profit Monthly
    $27,000

    $24,000

    $21,000

    $18,000

    $15,000

    $12,000

     $9,000

     $6,000

     $3,000

        $0
              Jan   Feb   Mar   Apr   May    Jun   Jul   Aug   Sep   Oct   Nov   Dec




                                                                                       Page 14
                                         [Company Name]



                                    Profit Yearly


$240,000

$210,000

$180,000

$150,000

$120,000

 $90,000

 $60,000

 $30,000

     $0
                   2010                  2011                     2012




                               Gross Margin Monthly
$60,000


$50,000


$40,000


$30,000


$20,000


$10,000


    $0
           Jan   Feb   Mar   Apr   May   Jun    Jul   Aug   Sep    Oct   Nov   Dec




                                                                                     Page 15
                                        [Company Name]



                                Gross Margin Yearly


    $600,000


    $500,000


    $400,000


    $300,000


    $200,000


    $100,000


         $0
                    2010                  2011                 2012



7.4 Projec[Name] Cash Flow

   [Company Name] is a Limi[Name] Liability Corporation Company that has applied for a grant of
   $400,000. In 2010, the company forecasts that it will receive $400,000 in the month of August.
   During this period, [Company Name] will increase the value of each rental property with added
   customer amenities such as bikes, kayaks and an airport shuttle van for convenience.

   The following table displays TW's cash flow, and the chart illustrates monthly cash flow in the
   first year. Monthly cash flow projections are also included in the appendix.

Table: Cash Flow

Pro Forma Cash Flow
                               2010          2011         2012
Cash Received

Cash from Operations
Cash Sales                     $973,992      $1,003,212   $1,033,308
Cash from Receivables          $262,356      $332,535     $342,511
Subtotal    Cash     from      $1,236,348    $1,335,747   $1,375,819
Operations

Additional Cash Received
Sales Tax, VAT, HST/GST        $0            $0           $0
Received
New Current Borrowing          $0            $0           $0
New     Other    Liabilities   $0            $0           $0
(interest-free)
New Long-term Liabilities      $0            $0           $0
Sales of Other Current         $0            $0           $0
Assets
Sales of Long-term Assets      $0            $0           $0
New Investment Received        $952,000      $0           $0
                                                                                          Page 16
                                                           [Company Name]



Subtotal Cash Received                    $2,188,348               $1,335,747          $1,375,819

Expenditures                              2010                     2011                2012

Expenditures                      from
Operations
Cash Spending                             $146,259                 $150,647            $155,167
Bill Payments                             $823,758                 $958,079            $978,500
Subtotal     Spent                 on     $970,017                 $1,108,726          $1,133,667
Operations

Additional Cash Spent
Sales Tax, VAT, HST/GST                   $0                       $0                  $0
Paid Out
Principal Repayment of                    $0                       $0                  $0
Current Borrowing
Other Liabilities Principal               $0                       $0                  $0
Repayment
Long-term         Liabilities             $0                       $0                  $0
Principal Repayment
Purchase Other Current                    $112,000                 $0                  $0
Assets
Purchase         Long-term                $840,000                 $0                  $0
Assets
Dividends                                 $0                       $0                  $0
Subtotal Cash Spent                       $1,922,017               $1,108,726          $1,133,667

Net Cash Flow                             $266,331                 $227,021            $242,152
Cash Balance                              $278,247                 $505,268            $747,420




                                          Cash

    $280,000

    $240,000

    $200,000

    $160,000
                                                                                                    Net Cash Flow
    $120,000

     $80,000                                                                                        Cash Balance

     $40,000

          $0

    ($40,000)

    ($80,000)
                                                     Jul
                Jan

                      Feb

                            Mar

                                   Apr




                                               Jun




                                                                           Oct
                                         May




                                                             Aug

                                                                     Sep




                                                                                 Nov

                                                                                        Dec




                                                                                                                    Page 17
                                           [Company Name]



7.5 Projec[Name] Balance Sheet

   The following table presents the Balance Sheet for [Company Name].

Table: Balance Sheet

Pro       Forma
Balance Sheet
                       2010         2011         2012
Assets

Current Assets
Cash                   $278,247     $505,268     $747,420
Accounts               $62,308      $64,177      $66,102
Receivable
Other    Current       $112,549     $112,549     $112,549
Assets
Total    Current       $453,104     $681,994     $926,071
Assets

Long-term
Assets
Long-term              $840,000     $840,000     $840,000
Assets
Accumula[Name]         $13,104      $52,418      $91,732
Depreciation
Total Long-term        $826,896     $787,582     $748,268
Assets
Total Assets           $1,280,000   $1,469,576   $1,674,339

Liabilities    and     2010         2011         2012
Capital

Current
Liabilities
Accounts Payable       $83,743      $78,299      $80,615
Current                $0           $0           $0
Borrowing
Other       Current    $0           $0           $0
Liabilities
Subtotal Current       $83,743      $78,299      $80,615
Liabilities

Long-term              $0           $0           $0
Liabilities
Total Liabilities      $83,743      $78,299      $80,615

Paid-in Capital        $952,000     $952,000     $952,000
Retained               $12,465      $244,257     $439,277
Earnings
Earnings               $231,792     $195,020     $202,447
Total Capital          $1,196,257   $1,391,277   $1,593,724
Total   Liabilities    $1,280,000   $1,469,576   $1,674,339

                                                                        Page 18
                                        [Company Name]



and Capital

Net Worth             $1,196,257   $1,391,277   $1,593,724


7.6 Business Ratios

   The table below presents ratios from the non-residential property management and consulting
   service markets as a reference.

Table: Ratios

Ratio Analysis
                               2010        2011       2012      Industry
                                                                Profile
Sales Growth                   20.43%      3.00%      3.00%     -8.02%

Percent of Total Assets
Accounts Receivable            4.87%       4.37%      3.95%     3.87%
Other Current Assets           8.79%       7.66%      6.72%     68.41%
Total Current Assets           35.40%      46.41%     55.31%    72.28%
Long-term Assets               64.60%      53.59%     44.69%    27.72%
Total Assets                   100.00%     100.00%    100.00%   100.00%

Current Liabilities            6.54%       5.33%      4.81%     25.86%
Long-term Liabilities          0.00%       0.00%      0.00%     38.66%
Total Liabilities              6.54%       5.33%      4.81%     64.52%
Net Worth                      93.46%      94.67%     95.19%    35.48%

Percent of Sales
Sales                          100.00%     100.00%    100.00%   100.00%
Gross Margin                   40.42%      40.42%     40.42%    83.91%
Selling,     General     &     22.57%      25.84%     25.73%    39.35%
Administrative Expenses
Advertising Expenses           0.60%       0.58%      0.57%     3.80%
Profit Before Interest and     25.50%      20.83%     20.99%    11.77%
Taxes

Main Ratios
Current                        5.41        8.71       11.49     1.99
Quick                          5.41        8.71       11.49     1.99
Total Debt to Total Assets     6.54%       5.33%      4.81%     64.52%
Pre-tax Return on Net          27.68%      20.02%     18.15%    194.91%
Worth
Pre-tax Return on Assets       25.87%      18.96%     17.27%    69.16%

Additional Ratios              2010        2011       2012
Net Profit Margin              17.85%      14.58%     14.69%    n.a
Return on Equity               19.38%      14.02%     12.70%    n.a

Activity Ratios
Accounts          Receivable   5.21        5.21       5.21      n.a
Turnover

                                                                                      Page 19
                                    [Company Name]



Collection Days             57         69         69         n.a
Accounts Payable Turnover   10.84      12.17      12.17      n.a
Payment Days                27         31         30         n.a
Total Asset Turnover        1.01       0.91       0.82       n.a

Debt Ratios
Debt to Net Worth           0.07       0.06       0.05       n.a
Current Liab. to Liab.      1.00       1.00       1.00       n.a

Liquidity Ratios
Net Working Capital         $369,361   $603,695   $845,456   n.a
Interest Coverage           0.00       0.00       0.00       n.a

Additional Ratios
Assets to Sales             0.99       1.10       1.22       n.a
Current Debt/Total Assets   7%         5%         5%         n.a
Acid Test                   4.67       7.89       10.67      n.a
Sales/Net Worth             1.09       0.96       0.86       n.a
Dividend Payout              0.00      0.00       0.00       n.a




                                                                   Page 20
                                                                                   Appendix


Table: Sales Forecast

Sales Forecast
                          Jan       Feb       Mar       Apr       May        Jun        Jul        Aug        Sep        Oct        Nov        Dec
Sales
Management Services       $832      $857      $883      $909      $936       $964       $993       $1,023     $1,054     $1,086     $1,119     $1,153
Guest                     $75,664   $77,934   $80,272   $82,680   $85,160    $87,715    $90,346    $93,056    $95,848    $98,723    $101,685   $104,736
Rental Income             $13,383   $14,052   $14,755   $15,493   $16,268    $17,081    $17,935    $18,832    $19,774    $20,763    $21,801    $22,891
Total Sales               $89,879   $92,843   $95,910   $99,082   $102,364   $105,760   $109,274   $112,911   $116,676   $120,572   $124,605   $128,780

Direct Cost of Sales      Jan       Feb       Mar       Apr       May        Jun        Jul        Aug        Sep        Oct        Nov        Dec
Property Owners           $30,123   $30,725   $31,340   $31,967   $32,606    $33,258    $33,923    $34,601    $35,293    $35,999    $36,719    $37,453
Operation Expenses        $29,154   $29,446   $29,740   $30,037   $30,337    $30,640    $30,946    $31,255    $31,568    $31,884    $32,203    $32,525
Subtotal Direct Cost of   $59,277   $60,171   $61,080   $62,004   $62,943    $63,898    $64,869    $65,856    $66,861    $67,883    $68,922    $69,978
Sales




                                                                                                                                                          Page 1
                                                                                  Appendix


Table: Personnel

Personnel
Plan
                   Jan       Feb       Mar       Apr       May       Jun       Jul       Aug       Sep       Oct       Nov       Dec
Management         $4,166    $4,166    $4,166    $4,166    $4,166    $4,166    $4,166    $4,166    $4,166    $4,166    $4,166    $4,166
Housekeeping       $3,740    $3,740    $3,740    $3,740    $3,740    $3,740    $3,740    $3,740    $3,740    $3,740    $3,740    $3,740
Maintenance        $2,541    $2,541    $2,541    $2,541    $2,541    $2,541    $2,541    $2,541    $2,541    $2,541    $2,541    $2,541
Front Desk         $1,733    $1,733    $1,733    $1,744    $1,744    $1,744    $1,744    $1,744    $1,744    $1,744    $1,744    $1,744
Total People       5         5         5         5         5         5         5         5         5         5         5         5

Total Payroll      $12,180   $12,180   $12,180   $12,191   $12,191   $12,191   $12,191   $12,191   $12,191   $12,191   $12,191   $12,191




                                                                                                                                           Page 2
                                                                                            Appendix


Table: Profit and Loss

Pro Forma Profit and Loss
                                   Jan       Feb       Mar       Apr       May        Jun        Jul        Aug        Sep        Oct        Nov        Dec
Sales                              $89,879   $92,843   $95,910   $99,082   $102,364   $105,760   $109,274   $112,911   $116,676   $120,572   $124,605   $128,780
Direct Cost of Sales               $59,277   $60,171   $61,080   $62,004   $62,943    $63,898    $64,869    $65,856    $66,861    $67,883    $68,922    $69,978
Other Costs of Sales               $0        $0        $0        $0        $0         $0         $0         $0         $0         $0         $0         $0
Total Cost of Sales                $59,277   $60,171   $61,080   $62,004   $62,943    $63,898    $64,869    $65,856    $66,861    $67,883    $68,922    $69,978

Gross Margin                       $30,602   $32,672   $34,830   $37,078   $39,421    $41,862    $44,405    $47,055    $49,815    $52,689    $55,683    $58,802
Gross Margin %                     34.05%    35.19%    36.32%    37.42%    38.51%     39.58%     40.64%     41.67%     42.70%     43.70%     44.69%     45.66%


Expenses
Payroll                            $12,180   $12,180   $12,180   $12,191   $12,191    $12,191    $12,191    $12,191    $12,191    $12,191    $12,191    $12,191
Marketing/Promotion                $0        $0        $0        $0        $0         $0         $0         $0         $7,800     $0         $0         $0
Depreciation                       $0        $0        $0        $0        $0         $0         $0         $0         $3,276     $3,276     $3,276     $3,276
Rent                               $0        $0        $0        $0        $0         $0         $0         $0         $0         $998       $998       $998
Utilities                          $0        $0        $0        $0        $0         $0         $0         $0         $0         $1,550     $1,550     $1,550
Insurance                          $0        $0        $0        $0        $0         $0         $0         $0         $0         $200       $200       $200
Payroll Taxes                10%   $1,218    $1,218    $1,218    $1,219    $1,219     $1,219     $1,219     $1,219     $1,219     $1,219     $1,219     $1,219
Other                              $0        $0        $0        $0        $0         $0         $0         $0         $0         $1,250     $1,250     $1,250

Total Operating Expenses           $13,398   $13,398   $13,398   $13,410   $13,410    $13,410    $13,410    $13,410    $24,486    $20,684    $20,684    $20,684

Profit Before Interest and         $17,204   $19,274   $21,432   $23,668   $26,011    $28,452    $30,995    $33,645    $25,329    $32,005    $34,999    $38,118
Taxes
EBITDA                             $17,204   $19,274   $21,432   $23,668   $26,011    $28,452    $30,995    $33,645    $28,605    $35,281    $38,275    $41,394
 Interest Expense                  $0        $0        $0        $0        $0         $0         $0         $0         $0         $0         $0         $0
 Taxes Incurred                    $5,161    $5,782    $6,430    $7,100    $7,803     $8,536     $9,298     $10,093    $7,599     $9,601     $10,500    $11,435

Net Profit                         $12,043   $13,492   $15,002   $16,568   $18,208    $19,916    $21,696    $23,551    $17,730    $22,403    $24,499    $26,683
Net Profit/Sales                   13.40%    14.53%    15.64%    16.72%    17.79%     18.83%     19.86%     20.86%     15.20%     18.58%     19.66%     20.72%




                                                                                                                                                                   Page 3
                                                                                                      Appendix


Table: Cash Flow

Pro Forma Cash Flow
                                                  Jan       Feb        Mar       Apr       May         Jun        Jul          Aug         Sep        Oct        Nov        Dec
Cash Received

Cash from Operations
Cash Sales                                        $67,409   $69,632    $71,933   $74,312   $76,773     $79,320    $81,956      $84,683     $87,507    $90,429    $93,454    $96,585
Cash from Receivables                             $0        $749       $22,494   $23,236   $24,004     $24,798    $25,619      $26,469     $27,349    $28,259    $29,201    $30,177
Subtotal Cash from Operations                     $67,409   $70,381    $94,427   $97,548   $100,777    $104,118   $107,575     $111,153    $114,856   $118,688   $122,655   $126,762

Additional Cash Received
Sales Tax, VAT, HST/GST Received          0.00%   $0        $0         $0        $0        $0          $0         $0           $0          $0         $0         $0         $0
New Current Borrowing                             $0        $0         $0        $0        $0          $0         $0           $0          $0         $0         $0         $0
New Other Liabilities (interest-free)             $0        $0         $0        $0        $0          $0         $0           $0          $0         $0         $0         $0
New Long-term Liabilities                         $0        $0         $0        $0        $0          $0         $0           $0          $0         $0         $0         $0
Sales of Other Current Assets                     $0        $0         $0        $0        $0          $0         $0           $0          $0         $0         $0         $0
Sales of Long-term Assets                         $0        $0         $0        $0        $0          $0         $0           $0          $0         $0         $0         $0
New Investment Received                           $0        $0         $0        $0        $0          $0         $952,000     $0          $0         $0         $0         $0
Subtotal Cash Received                            $67,409   $70,381    $94,427   $97,548   $100,777    $104,118   $1,059,575   $111,153    $114,856   $118,688   $122,655   $126,762

Expenditures                                      Jan       Feb        Mar       Apr       May         Jun        Jul          Aug         Sep        Oct        Nov        Dec

Expenditures from Operations
Cash Spending                                     $12,180   $12,180    $12,180   $12,191   $12,191     $12,191    $12,191      $12,191     $12,191    $12,191    $12,191    $12,191
Bill Payments                                     $2,189    $65,707    $67,223   $68,781   $70,378     $72,022    $73,710      $75,446     $77,379    $83,453    $82,766    $84,705
Subtotal Spent on Operations                      $14,369   $77,887    $79,403   $80,972   $82,569     $84,213    $85,901      $87,637     $89,570    $95,644    $94,957    $96,896

Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out                  $0        $0         $0        $0        $0          $0         $0           $0          $0         $0         $0         $0
Principal Repayment of Current                    $0        $0         $0        $0        $0          $0         $0           $0          $0         $0         $0         $0
Borrowing
Other Liabilities Principal Repayment             $0        $0         $0        $0        $0          $0         $0           $0          $0         $0         $0         $0
Long-term       Liabilities   Principal           $0        $0         $0        $0        $0          $0         $0           $0          $0         $0         $0         $0
Repayment
Purchase Other Current Assets                     $0        $0         $0        $0        $0          $0         $0           $112,000    $0         $0         $0         $0
Purchase Long-term Assets                         $0        $0         $0        $0        $0          $0         $840,000     $0          $0         $0         $0         $0
Dividends                                         $0        $0         $0        $0        $0          $0         $0           $0          $0         $0         $0         $0
Subtotal Cash Spent                               $14,369   $77,887    $79,403   $80,972   $82,569     $84,213    $925,901     $199,637    $89,570    $95,644    $94,957    $96,896

Net Cash Flow                                     $53,041   ($7,505)   $15,024   $16,576   $18,208     $19,905    $133,673     ($88,484)   $25,286    $23,044    $27,698    $29,865
Cash Balance                                      $64,957   $57,451    $72,475   $89,051   $107,259    $127,164   $260,837     $172,353    $197,639   $220,683   $248,381   $278,247




                                                                                                                                                                                       Page 4
                                                                                                 Appendix


Table: Balance Sheet

Pro Forma         Balance
Sheet
                                           Jan       Feb        Mar        Apr        May         Jun        Jul          Aug          Sep          Oct          Nov          Dec
Assets                          Starting
                                Balances

Current Assets
Cash                            $11,916    $64,957   $57,451    $72,475    $89,051    $107,259    $127,164   $260,837     $172,353     $197,639     $220,683     $248,381     $278,247
Accounts Receivable             $0         $22,470   $44,932    $46,415    $47,949    $49,536     $51,178    $52,877      $54,636      $56,456      $58,340      $60,289      $62,308
Other Current Assets            $549       $549      $549       $549       $549       $549        $549       $549         $112,549     $112,549     $112,549     $112,549     $112,549
Total Current Assets            $12,465    $87,975   $102,932   $119,439   $137,549   $157,344    $178,891   $314,264     $339,538     $366,644     $391,572     $421,220     $453,104

Long-term Assets
Long-term Assets                $0         $0        $0         $0         $0         $0          $0         $840,000     $840,000     $840,000     $840,000     $840,000     $840,000
Accumula[Name]                  $0         $0        $0         $0         $0         $0          $0         $0           $0           $3,276       $6,552       $9,828       $13,104
Depreciation
Total Long-term Assets          $0         $0        $0         $0         $0         $0          $0         $840,000     $840,000     $836,724     $833,448     $830,172     $826,896
Total Assets                    $12,465    $87,975   $102,932   $119,439   $137,549   $157,344    $178,891   $1,154,264   $1,179,538   $1,203,368   $1,225,020   $1,251,392   $1,280,000

Liabilities and Capital                    Jan       Feb        Mar        Apr        May         Jun        Jul          Aug          Sep          Oct          Nov          Dec

Current Liabilities
Accounts Payable                $0         $63,468   $64,932    $66,437    $67,979    $69,567     $71,198    $72,874      $74,596      $80,696      $79,945      $81,817      $83,743
Current Borrowing               $0         $0        $0         $0         $0         $0          $0         $0           $0           $0           $0           $0           $0
Other Current Liabilities       $0         $0        $0         $0         $0         $0          $0         $0           $0           $0           $0           $0           $0
Subtotal            Current     $0         $63,468   $64,932    $66,437    $67,979    $69,567     $71,198    $72,874      $74,596      $80,696      $79,945      $81,817      $83,743
Liabilities

Long-term Liabilities           $0         $0        $0         $0         $0         $0          $0         $0           $0           $0           $0           $0           $0
Total Liabilities               $0         $63,468   $64,932    $66,437    $67,979    $69,567     $71,198    $72,874      $74,596      $80,696      $79,945      $81,817      $83,743

Paid-in Capital                 $0         $0        $0         $0         $0         $0          $0         $952,000     $952,000     $952,000     $952,000     $952,000     $952,000
Retained Earnings               ($4,791)   $12,465   $12,465    $12,465    $12,465    $12,465     $12,465    $12,465      $12,465      $12,465      $12,465      $12,465      $12,465
Earnings                        $17,256    $12,043   $25,535    $40,537    $57,105    $75,312     $95,228    $116,925     $140,476     $158,207     $180,610     $205,109     $231,792
Total Capital                   $12,465    $24,508   $38,000    $53,002    $69,570    $87,777     $107,693   $1,081,390   $1,104,941   $1,122,672   $1,145,075   $1,169,574   $1,196,257
Total Liabilities         and   $12,465    $87,975   $102,932   $119,439   $137,549   $157,344    $178,891   $1,154,264   $1,179,538   $1,203,368   $1,225,020   $1,251,392   $1,280,000
Capital

Net Worth                       $12,465    $24,508   $38,000    $53,002    $69,570    $87,777     $107,693   $1,081,390   $1,104,941   $1,122,672   $1,145,075   $1,169,574   $1,196,257




                                                                                                                                                                                           Page 5
                                                               Appendix


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Description: This Business Plan for a Property Management and Vacation Rentals company allows entrepreneurs or business owners to create a comprehensive and professional business plan. This template form allows a business to outline the company's objectives and detail both current company information as well as any past performance. Companies should include a complete market analysis in their plan to help showcase why their business strategy will be effective in the market. Future company plans, including production targets, management strategy, and financial forecasting, should be used to demonstrate and confirm that the company's short-term and long-term objective can and will be met. This model plan can be customized to best fit the unique needs of any entrepreneur or owner that is seeking to create a strong business plan.