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Business Plan for Organic Farming

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Business Plan for Organic Farming Powered By Docstoc
					Business Plan for Organic
Farming
This Business Plan for an Organic Farming company allows entrepreneurs or business
owners to create a comprehensive and professional business plan. This template form
allows a business to outline the company's objectives and detail both current company
information as well as any past performance. Companies should include a complete
market analysis in their plan to help showcase why their business strategy will be
effective in the market. Future company plans, including production targets,
management strategy, and financial forecasting, should be used to demonstrate and
confirm that the company's short-term and long-term objective can and will be met. This
model plan can be customized to best fit the unique needs of any entrepreneur or owner
that is seeking to create a strong business plan.
                                [Company Name]




                                   [COMPANY NAME]
                                        [Address]
                                    [City, State ZIP]
                                    Contact: [Name]
                                 Phone: XXX-XXX-XXXX
                                  Fax: XXX-XXX-XXXX
                                 email: [Email Address]



© Copyright 2012 Docstoc Inc.                             1
                                   Confidentiality Agreement



The undersigned reader acknowledges that the information provided by [Company Name] in
this business plan is confidential; therefore, reader agrees not to disclose it without the express
written permission of [Company Name].

It is acknowledged by reader that information to be furnished in this business plan is in all
respects confidential in nature, other than information which is in the public domain through
other means and that any disclosure or use of same by reader may cause serious harm or
damage to [Company Name].

Upon request, this document is to be immediately returned to [Company Name].




___________________

Signature



___________________

Name (typed or printed)



___________________

Date




                  This is a business plan. It does not imply an offering of securities.

© Copyright 2012 Docstoc Inc.                                                       2
                                                           Table of Contents



1.0 Executive Summary ...........................................................................................................................1
    Chart: Highlights...................................................................................................................1
  1.1 Objectives .......................................................................................................................... 1
  1.2 Mission............................................................................................................................... 2
  1.3 Keys to Success ................................................................................................................2
2.0 Company Summary ...........................................................................................................................2
  2.1 Company Ownership .........................................................................................................2
  2.2 Start-up Summary..............................................................................................................3
    Table: Start-up......................................................................................................................3
    Chart: Start-up......................................................................................................................4
3.0 Products...............................................................................................................................................4
4.0 Market Analysis Summary ................................................................................................................4
  4.1 Market Segmentation.........................................................................................................5
    Table: Market Analysis .........................................................................................................5
    Chart: Market Analysis (Pie).................................................................................................6
  4.2 Target Market Segment Strategy.......................................................................................6
  4.3 Industry Analysis................................................................................................................6
    4.3.1 Competition and Buying Patterns................................................................................7
5.0 Strategy and Implementation Summary .........................................................................................7
  5.1 SWOT Analysis..................................................................................................................7
    5.1.1 Strengths .....................................................................................................................7
    5.1.2 Weaknesses................................................................................................................7
    5.1.3 Opportunities ...............................................................................................................8
    5.1.4 Threats ........................................................................................................................8
  5.2 Competitive Edge...............................................................................................................8
  5.3 Marketing Strategy.............................................................................................................8
  5.4 Sales Strategy....................................................................................................................8
    5.4.1 Sales Forecast ............................................................................................................9
       Table: Sales Forecast.......................................................................................................9
       Chart: Sales Monthly ......................................................................................................10
       Chart: Sales by Year.......................................................................................................10
  5.5 Milestones........................................................................................................................11
    Table: Milestones ...............................................................................................................11
    Chart: Milestones ...............................................................................................................11
6.0 Management Summary ...................................................................................................................12
  6.1 Personnel Plan.................................................................................................................12
    Table: Personnel ................................................................................................................12




                                                                                                                                                  Page 1
                                                          Table of Contents



7.0 Financial Plan....................................................................................................................................12
  7.1 Start-up Funding ..............................................................................................................13
     Table: Start-up Funding......................................................................................................13
  7.2 Break-even Analysis ........................................................................................................14
     Table: Break-even Analysis................................................................................................14
     Chart: Break-even Analysis................................................................................................14
  7.3 Projected Profit and Loss.................................................................................................15
     Table: Profit and Loss ........................................................................................................15
     Chart: Profit Monthly...........................................................................................................16
     Chart: Profit Yearly .............................................................................................................16
     Chart: Gross Margin Monthly .............................................................................................17
     Chart: Gross Margin Yearly................................................................................................17
  7.4 Projected Cash Flow........................................................................................................18
     Table: Cash Flow ...............................................................................................................18
     Chart: Cash ........................................................................................................................19
  7.5 Projected Balance Sheet .................................................................................................19
     Table: Balance Sheet .........................................................................................................19
  7.6 Business Ratios ...............................................................................................................19
     Table: Ratios ......................................................................................................................20

                                                                   Appendix

Table: Sales Forecast ..............................................................................................................................1
Table: Personnel .......................................................................................................................................2
Table: Profit and Loss ..............................................................................................................................3
Table: Cash Flow ......................................................................................................................................4
Table: Balance Sheet ...............................................................................................................................5




                                                                                                                                               Page 2
                                   [Company Name]



1.0 Executive Summary

  [Company Name] will utilize the requested funding of $595,000 immediately to purchase
  the land, building and other assets necessary to open an organic chicken farming
  operation. The company will provide the local community with organically grown
  vegetables, organically raised chickens and goats, goat milk, cheese & butter and eggs.
  The company will establish a customer base by selling their products at local point of sale
  farmers' markets within the local target market area. After the demand of this market has
  been adequately serviced, [Company Name] intends to expand operations by including
  various other venues to market their products including but not limited to obtaining shelf
  space at small local grocery businesses within the target market area and possibly
  expanding the product line to include ducks and geese.


  Chart: Highlights

                            Highlights

      $240,000

      $210,000

      $180,000

                                                                   Sales
      $150,000
                                                                   Gross Margin
      $120,000
                                                                   Net Profit
       $90,000

       $60,000

       $30,000

           $0
                  Year 1         Year 2          Year 3




1.1 Objectives

  The objective of [Company Name] for this business plan is to obtain funding of $595,000 for
  the following:

       Purchasing land and a building.
       Purchasing machinery and equipment.
       Purchasing animals, grain and feed.
       Purchasing fencing.
       Hiring employees.
       Advertising and marketing expenses.

                                                                                      Page 1
                                   [Company Name]



1.2 Mission

  The mission of [Company Name] is to establish an organic farming business capable of
  servicing the local community by creating jobs and producing healthy, high-quality products
  that customers will benefit from.

1.3 Keys to Success

  The key to success for [Company Name] will be to produce healthy, high-quality products
  with minimum waste while providing customers with service that is superior to the
  competition.

2.0 Company Summary

  [Company Name] is a farming operation that provides the local community with organically
  grown vegetables, organically raised chickens and goats, goat milk, cheese & butter and
  eggs. The company will establish a customer base at the local farmers' markets and
  expand operations through internet marketing and other venues. The company's products
  may be acquired at various local point-of-sale markets, they may be picked-up at the
  business location or they may be freshly delivered to the customers.

2.1 Company Ownership

  [Company Name] is a Subchapter S Corporation located within Meeker County in Litchfield,
  Minnesota. The company is principally owned and operated by Mr. [Name] as President
  with a 70% stake in the ownership of the company. Within the structure of the Subchapter
  S Corporation, [Name] 's loyal employees, [Name] is the Vice President and [Name] is the
  Secretary and each have a 15% ownership stake in the corporation.

  [Name] has over 35 years of experience in the agriculture and animal care business.
  [Name] was born and raised on the family farm where he, along with other family
  members, seeks to start an organic farming operation. In the past, [Name] has managed a
  wholesale petroleum business and currently owns and operates a petroleum storage tank
  excavation & removal business. Throughout the last several years, however, [Name] has
  been actively involved with organic farming and the marketing and distribution of
  organically grown products and would like to be involved with organic farming on a full-time
  basis.




                                                                                       Page 2
                                       [Company Name]



2.2 Start-up Summary

  [Company Name] is requesting total funding of $595,000. Start-up expenses of $5,000 will
  be incurred prior to opening for legal fees, labor, office equipment & supplies and grain &
  feed. Before [Company Name] can begin operations, $515,000 of the requested funding is
  required to purchase the start-up assets including the land, building, fencing, machinery &
  equipment, and an inventory of animals and seeds. The remaining $75,000 of the total
  funding is to be retained as available cash which will permit the company to maintain
  operations during the initial start-up period while the company must wait for sufficient
  product to become available for sale.

Table: Start-up


  Start-up

  Requirements

  Start-up Expenses

  Legal                           $1,500
  Labor                           $2,000
  Office Equipment and Supplies     $700
  Grain and Feed                    $800

  Total Start-up Expenses         $5,000

  Start-up Assets
  Cash Required                      $0
  Start-up Inventory                 $0
  Other Current Assets               $0
  Long-term Assets                   $0

  Total Assets                       $0

  Total Requirements              $5,000




                                                                                      Page 3
                                       [Company Name]



  Chart: Start-up

                                        Start-up

   $5,000

   $4,500

   $4,000

   $3,500

   $3,000

   $2,500

   $2,000

   $1,500

   $1,000

    $500

      $0
              Expenses        Assets           Investment     Loans




3.0 Products

  [Company Name] is a small farming operation that offers customers organically grown
  vegetables, organically raised chickens and eggs, goats, goat milk, goat cheese and butter.

4.0 Market Analysis Summary

  Organic farming is the form of agriculture that utilizes techniques such as crop rotation,
  green manure, composting and biological pest control to maintain soil productivity and
  control pests on a farm. Organic farming excludes or strictly limits the use of synthetic
  fertilizers, pesticides, plant growth regulators, livestock antibiotics, food additives, and
  genetically modified organisms.

  Approximately 2% of the U.S. food supply is grown using organic methods. Over the past
  decade, sales of organic products have shown an annual increase of at least 20%. Retail
  sales of organic food and beverages were nearly $13 billion in 2005. Organic foods are
  found at natural food stores and major supermarkets, as well as through grower direct
  marketing groups such as CSAs (Community Supported Agriculture) and farmers' markets.

  Price premiums are important for the profitability of small organic farmers, and so many sell
  directly to consumers in farmers' markets. While organic farms have lower yields, organic
  methods require no synthetic fertilizer and pesticides. The decreased costs on these
  expenses, along with the premiums which consumers pay for organic products, create
  higher profits for organic farmers. Organic farms have been consistently found to be as or
  more profitable than conventional farms with premiums included, but without premiums
  profitability is mixed depending on the efficiency and management of the farming facility.
                                                                                        Page 4
                                      [Company Name]




  [Company Name] is a small family-run business that exercises care and diligence in
  managing operating expenses while providing a variety of healthy products that customers
  will enjoy and consider an exceptional value.

4.1 Market Segmentation

  [Company Name] is located in Litchfield, Minnesota (population 6,555 in July 2009). The
  expanded market for [Company Name] consists of the local population of Meeker County
  (population 23,154 in July 2009). The nearest large cities within an hour drive of Litchfield
  are St. Cloud (34.5 mi., pop. 59,107) and Minneapolis (62.5 mi., pop. 382,618).

  Litchfield has over 2,500 households, there are in excess of another 2,000 households in
  the various cities within four miles of the city and there are over 8,500 household units in
  Meeker County. The median household income for residents in Litchfield is over $36,000
  and in excess of $51,000 in Meeker County.

  In Meeker County, 33.70% of the households had children under the age of 18 living with
  them, 61.50% were married couples living together, 6.30% had a female householder with
  no husband present, and 28.60% were non-families. 24.40% of all households were made
  up of individuals and 12.00% had someone living alone who was 65 years of age or older.
  The average household size was 2.58 and the average family size was 3.07.

  In the county, the population was spread out with 27.00% under the age of 18, 7.40% from
  18 to 24, 26.40% from 25 to 44, 23.00% from 45 to 64, and 16.30% who were 65 years of
  age or older. The median age was 38 years. For every 100 females there were 101.70
  males. For every 100 females age 18 and over, there were 98.90 males.

Table: Market Analysis


  Market Analysis
                                            Year 1   Year 2   Year 3   Year 4   Year 5
  Potential Customers              Growth                                                CAGR

  Litchfield households               0%     2,624    2,624    2,624    2,624    2,624   0.00%
  Surrounding city households         0%     2,048    2,048    2,048    2,048    2,048   0.00%
  Other Meeker County households      0%     3,918    3,918    3,918    3,918    3,918   0.00%

  Total                             0.00%    8,590    8,590    8,590    8,590    8,590   0.00%




                                                                                                 Page 5
                                    [Company Name]



  Chart: Market Analysis (Pie)

              Market Analysis (Pie)




                                                      Litchfield households

                                                      Surrounding city households

                                                      Other Meeker County households




4.2 Target Market Segment Strategy

  [Company Name] will establish a customer base at the various local farmers' markets and
  proceed to solicit customers through internet marketing. The website will include pictures of
  the farm and animals as well as a brief description of the products and services offered by
  the company. The company's products may be acquired at the various local point-of-sale
  markets, they may be picked-up at the business location or they may be freshly delivered to
  the customers.

4.3 Industry Analysis

  [Company Name] is determined to take advantage of increased consumer awareness in
  the value of organic farming and food products. As of 2007, there were approximately
  13,000 certified organic producers in the U.S. The growth in the number of organic farmers
  has increased steadily, similar to the growth of the U.S. organic industry, which has
  increased by rates of approximately 20% per year for more than 10 years. When the
  Organic Farming Research Foundation first began tracking certified organic producer
  numbers in 1994, there were approximately only 2,500 - 3,000 certified organic growers in
  the U.S. at that time. As this market continues to grow, making and selling organic food
  products will continue to be a viable and attractive economic option for a growing number of
  producers such as [Company Name].




                                                                                        Page 6
                                   [Company Name]



4.3.1 Competition and Buying Patterns

  The competition for [Company Name] consists of several large farms using traditional
  chemicals and pesticides in their operations. The higher yields and lower prices are factors
  to consider for the company to compete in the market. Although costs for organically
  produced products are lower, the increasing trend of consumers and the premium pricing
  for healthier, more nutritious products will permit [Company Name] to operate successfully
  in the local target area.

5.0 Strategy and Implementation Summary

  As soon as [Company Name] has accumulated sufficient product to sell, the company will
  establish a customer base at local point of sale farmers' markets. After this objective has
  been met, and the company adequately meets the demand within the immediate local
  target market area, [Company Name] intends to expand operations. It is the intention of
  [Company Name] to be the first company in the area to supply organic products to the
  growing trend of consumers seeking healthier eating alternatives.

5.1 SWOT Analysis

  [Company Name] is the only farm using organic farming methods in the area. The company
  is a relatively small operation and faces competition from many larger traditional farms in
  the area that use chemicals and pesticides. Dean's Organics Farming should be able to
  take advantage of the trend of consumers towards healthier eating habits with the products
  it offers.

5.1.1 Strengths

  As a small operation, [Company Name] can take advantage of increased consumer
  awareness in the value of organic farming and food products. As the only producer of
  organic products in the area, the company will be able to satisfy the needs of the growing
  trend of consumers in the local area searching for healthier organic products.

5.1.2 Weaknesses

  One of the weaknesses of [Company Name] is the size of the operation. The company is
  located in an area of the country where several larger farming operations do business.




5.1.3 Opportunities

  Currently there are no other organic farming operations in the area. Although there are
  several large farms, they all rely on traditional farming methods using chemicals and

                                                                                       Page 7
                                    [Company Name]



  pesticides to produce their products. [Company Name] is establishing itself to take
  advantage of the growing trend among consumers towards living a healthier lifestyle.
  Consumers are willing to pay a premium for the products that offer these advantages and
  [Company Name] is supplying the products that meet the needs of the market demand.

5.1.4 Threats

  The most significant threat to [Company Name] is unforeseen disease among the livestock
  or contamination of the products they sell. Other potential threats may come in the form of
  government restrictions and regulations, especially if [Company Name] grows and expands
  in size to warrant closer scrutiny of the company's operations. Another significant threat for
  the company is the traditional farming operations that service the local target market area.

5.2 Competitive Edge

  The competitive edge for [Company Name] is the fact that it is the only company in the
  local area to offer healthy, organically grown and raised products. The various competing
  farms in the area are all traditionally run operations that utilize chemicals and pesticides.

5.3 Marketing Strategy

  As soon as [Company Name] has grown and raised sufficient products, the company will
  begin to establish a customer base at local point of sale farmers' markets. After this
  objective has been met, and the company sufficiently meets the demand within the
  immediate local target market area, [Company Name] intends to expand operations.
  Expansion of the operations may include offering the company's fresh organic products at
  local grocery markets, soliciting local restaurants and eating establishments that prefer to
  offer customers healthy organic alternatives, approaching various local businesses to
  consider offering healthy organic products at their outings and functions and targeting an
  expanded market area through internet sales of the company's products.

5.4 Sales Strategy

  [Company Name] will build and establish a customer base with point of sale sites at various
  farmers' markets throughout the local area. In an effort to insure customers are satisfied
  with the freshness of their products, [Company Name] offers customers the option to have
  their purchase freshly delivered or they may pick up their purchase directly from the
  business location if they do not wish to carry their purchase with them from the point of sale
  locations.

5.4.1 Sales Forecast

  Initially, [Company Name] will require a period of time to raise and cultivate the products
  the company intends to market. Vegetables will need to be planted and have time to grow
  before they are harvested for market. Chickens require approximately six months to mature
  before they are able to produce eggs. They generally have a practical egg producing period
  of two years before they are slaughtered and sold. Goats will require a gestation period of
                                                                                       Page 8
                                        [Company Name]



  four months before they are ready to produce sufficient milk to sell and make cheese and
  butter.

  During Year 2 and after the company has established a customer base, [Company Name]
  is expected to be operating at full capacity. This will permit the company to expand the
  business to include various other venues to market their products.

Table: Sales Forecast


  Sales Forecast
                                               Year 1     Year 2     Year 3
  Sales

  Eggs                                         $28,000    $75,000    $75,000
  Goat Milk                                    $21,600    $45,000    $45,000
  Goat Cheese                                  $21,600    $45,000    $45,000
  Goat Butter                                  $21,600    $45,000    $45,000
  Vegetables                                   $15,000    $20,000    $20,000
  Chicken and Goat                                  $0         $0    $20,000

  Total Sales                                 $107,800   $230,000   $250,000

  Direct Cost of Sales

  Grain & Seed                                  $9,600    $14,400    $14,832
  Labor (Associated with Preparing Product)    $24,000    $75,000    $77,250

  Subtotal Direct Cost of Sales                $33,600    $89,400    $92,082




                                                                                    Page 9
                                                                           [Company Name]



Chart: Sales Monthly

                                           Sales Monthly
 $14,000

 $12,000
                                                                                                                                         Eggs

 $10,000                                                                                                                                 Goat Milk

  $8,000                                                                                                                                 Goat Cheese

  $6,000
                                                                                                                                         Goat Butter

                                                                                                                                         Vegetables
  $4,000
                                                                                                                                         Chicken and Goat
  $2,000

     $0
            Month 1

                      Month 2

                                Month 3

                                          Month 4

                                                    Month 5

                                                              Month 6

                                                                        Month 7

                                                                                  Month 8

                                                                                            Month 9

                                                                                                        Month 10

                                                                                                                   Month 11

                                                                                                                              Month 12


Chart: Sales by Year

                                            Sales by Year


 $240,000

 $210,000                                                                                                                                Eggs

 $180,000                                                                                                                                Goat Milk

 $150,000                                                                                                                                Goat Cheese

 $120,000                                                                                                                                Goat Butter

  $90,000
                                                                                                                                         Vegetables

  $60,000
                                                                                                                                         Chicken and Goat

  $30,000

      $0
                         Year 1                               Year 2                                  Year 3




                                                                                                                                                            Page 10
                                                 [Company Name]



5.5 Milestones

  By obtaining the $595,000 in requested funds, [Company Name] will be able to open and
  establish an organic farming operation in an area that currently does not provide organic
  products. The company will have to initially purchase the land and building, fencing,
  machinery & equipment and acquire the necessary inventory to start the business. Once
  the company has established a customer base within the local market area, [Company
  Name] will expand to increase sales utilizing various other venues to sell their products.

Table: Milestones


  Milestones

  Milestone                         Start Date      End Date      Budget    Manager       Department
  Advertising                        1/1/2011      12/31/2013      $5,000    [Name]           Owner
  Fencing                            1/1/2011       1/31/2011     $15,000    [Name]           Owner
  Salaries                           1/1/2011      12/31/2013     $75,000    [Name]           Owner
  Machinery and Equipment            1/1/2011       1/31/2011    $115,000    [Name]           Owner
  Inventory and Grain & Seed         1/1/2011       1/31/2011     $10,000    [Name]           Owner
  Land and Buildings                 1/1/2011       3/31/2011    $375,000    [Name]           Owner
  Totals                                                         $595,000



  Chart: Milestones

                                                 Milestones


                  Advertising


                     Fencing


                     Salaries


    Machinery and Equipment


   Inventory and Grain & Seed


           Land and Buildings


                                Q1 `11 Q2   Q3    Q4 Q1 `12 Q2   Q3   Q4 Q1 `13 Q2   Q3    Q4




                                                                                                       Page 11
                                       [Company Name]



6.0 Management Summary

  [Name] is the principal owner/operator of [Company Name]. [Name] grew up on his family
  farm. He will be responsible for oversight of the organic farming operations which will
  initially be worked by trusted employees.

6.1 Personnel Plan

  [Company Name] is a small operation that will initially employ one additional employee to
  run the operation. Once the company begins to operate at full capacity in Year 2,
  [Company Name] will hire additional personnel. The cost of these employees is directly
  associated with the preparation of the products the company sells and are accounted for as
  Cost of Sales expenses. [Name] is the principal owner/operator of the company and does
  not expect to draw a salary from the operations.

Table: Personnel


  Personnel Plan
                   Year 1   Year 2   Year 3

  Farming Labor       $0       $0       $0
  [Name], Owner       $0       $0       $0

  Total People         1        3        3

  Total Payroll       $0       $0       $0

7.0 Financial Plan

  The financial plan for [Company Name] is to obtain funding of $595,000 and utilize these
  funds to open and establish an organic farming operation. The business will depend on
  obtaining the requested funding to make the farm successful. Upon receiving the requested
  funds, after the start-up expenses, [Company Name] will immediately purchase the land,
  building, fencing, machinery & equipment and the inventory of animals and seeds
  necessary to begin operations. Because the farming business is subject to a growth and
  maturity period, a sufficient cash reserve will be maintained from the requested funds by
  [Company Name] to sustain the business until the company is able to harvest sellable
  product. As illustrated in the cash flow tables that follow, once the company is able to begin
  generating revenues from the organic products that [Company Name] offers, there will be
  an adequate cash flow to sustain the operations and become a successful business.




                                                                                        Page 12
                                              [Company Name]



7.1 Start-up Funding

  The start-up costs for [Company Name] consists of $5,000 for legal fees, labor, office
  equipment & supplies and grain & seed. The investment for these start-up costs is
  expected to be acquired from the funds requested in this business plan. Additionally,
  $515,000 of the acquired funding will be utilized immediately to purchase the land, building,
  machinery & equipment, fencing and the inventory of animals required to start the farm.

Table: Start-up Funding

  Start-up Funding

  Start-up Expenses to Fund                    $5,000
  Start-up Assets to Fund                          $0

  Total Funding Required                       $5,000

  Assets

  Non-cash Assets from Start-up                    $0
  Cash Requirements from Start-up                  $0
  Additional Cash Raised                           $0
  Cash Balance on Starting Date                    $0

  Total Assets                                     $0

  Liabilities and Capital

  Liabilities

  Current Borrowing                                $0
  Long-term Liabilities                            $0
  Accounts Payable (Outstanding Bills)             $0
  Other Current Liabilities (interest-free)        $0

  Total Liabilities                                $0

  Capital

  Planned Investment

  Owner                                            $0
  Investor                                         $0
  Additional Investment Requirement            $5,000

  Total Planned Investment                     $5,000

  Loss at Start-up (Start-up Expenses)        ($5,000)

  Total Capital                                    $0

  Total Capital and Liabilities                    $0

  Total Funding                                $5,000
                                                                                       Page 13
                                                 [Company Name]



7.2 Break-even Analysis

  The break-even analysis for [Company Name] is summarized by the following table and
  chart.

Table: Break-even Analysis


  Break-even Analysis

  Monthly Revenue Break-even            $8,208

  Assumptions:

  Average Percent Variable Cost               31%

  Estimated Monthly Fixed Cost          $5,650



  Chart: Break-even Analysis

                                         Break-even Analysis
    $2,000

    $1,000

        $0

   ($1,000)


   ($2,000)

   ($3,000)

   ($4,000)

   ($5,000)


              $0            $2,000            $4,000            $6,000            $8,000            $10,000
                   $1,000            $3,000            $5,000            $7,000            $9,000          $11,000




                                                                                                                     Page 14
                                        [Company Name]



7.3 Projected Profit and Loss

  [Company Name] is a start-up farming operation. During the Year 1 start-up phase,
  [Company Name] will require a period of time to raise and cultivate the products the
  company intends to market for sale. Vegetables will require time to grow after they are
  planted before they can be harvested. The chickens are not able to produce eggs until they
  become mature in six months after they are purchased. Then, they only produce eggs for
  two years before they are slaughtered, sold and replaced with a fresh generation of
  chickens. Goats cannot produce sufficient milk to sell and make cheese and butter until
  they are at least four months old.

  The projected Profit and Loss Table for [Company Name] reflects the company operating at
  full capacity during Year 2 and Year 3. The company expects to have an established
  customer base which will permit [Company Name] the opportunity to expand the business
  by including various other venues to market their products including but not limited to
  obtaining shelf space at small local grocery businesses within the target market area and
  expanding the product line to include ducks and geese.

Table: Profit and Loss

  Pro Forma Profit and Loss
                                      Year 1     Year 2     Year 3

  Sales                              $107,800   $230,000   $250,000

  Direct Cost of Sales                $33,600    $89,400    $92,082
  Other Costs of Sales                     $0         $0         $0

  Total Cost of Sales                 $33,600    $89,400    $92,082

  Gross Margin                        $74,200   $140,600   $157,918
  Gross Margin %                      68.83%     61.13%     63.17%


  Expenses
  Marketing/Promotion                  $5,500     $3,600     $3,700
  Depreciation                        $24,000    $24,000    $24,000
  Truck Expense                       $15,000    $15,450    $15,914
  Utilities                            $3,900     $4,017     $4,138
  Insurance                            $3,000     $3,090     $3,183
  Travel                              $15,000    $15,450    $15,914
  Other                                $1,400     $1,942     $2,000

  Total Operating Expenses            $67,800    $67,549    $68,847

  Profit Before Interest and Taxes     $6,400    $73,051    $89,071
  EBITDA                              $30,400    $97,051   $113,071
   Interest Expense                        $0         $0         $0
   Taxes Incurred                        $832     $9,497    $11,579

  Net Profit                           $5,568    $63,554    $77,491
  Net Profit/Sales                     5.17%     27.63%     31.00%
                                                                                    Page 15
                                            [Company Name]



Chart: Profit Monthly

                                          Profit Monthly

  $4,000


  $2,000


      $0


 ($2,000)


 ($4,000)


 ($6,000)


            Month 1       Month 3       Month 5       Month 7       Month 9      Month 11
                   Month 2       Month 4       Month 6       Month 8      Month 10      Month 12




Chart: Profit Yearly

                                           Profit Yearly


 $80,000

 $70,000

 $60,000

 $50,000

 $40,000

 $30,000

 $20,000

 $10,000

      $0
                      Year 1                    Year 2                    Year 3




                                                                                                   Page 16
                                            [Company Name]



Chart: Gross Margin Monthly

                                     Gross Margin Monthly

 $10,000


  $8,000


  $6,000


  $4,000


  $2,000


      $0


 ($2,000)

            Month 1       Month 3       Month 5       Month 7       Month 9      Month 11
                   Month 2       Month 4       Month 6       Month 8      Month 10      Month 12




Chart: Gross Margin Yearly

                                      Gross Margin Yearly


 $160,000

 $140,000

 $120,000

 $100,000

  $80,000

  $60,000

  $40,000

  $20,000

       $0
                       Year 1                   Year 2                    Year 3




                                                                                                   Page 17
                                          [Company Name]



7.4 Projected Cash Flow

  [Company Name] is expected to retain an initial cash balance of $75,000 from the
  requested funding. Because [Company Name] is a start-up farming operation, the available
  cash will permit the company to maintain operations during the initial start-up period while
  the company must wait for sufficient product to become available for sale. The monthly
  cash flow projections in the appendix illustrate that the business is able to generate
  sufficient cash flow to support operations after the animals are mature enough to yield
  sufficient organic products for [Company Name] to sell to customers.

Table: Cash Flow

  Pro Forma Cash Flow
                                               Year 1     Year 2     Year 3
  Cash Received

  Cash from Operations
  Cash Sales                                  $107,800   $230,000   $250,000
  Subtotal Cash from Operations               $107,800   $230,000   $250,000

  Additional Cash Received
  Non Operating (Other) Income                      $0         $0         $0
  Sales Tax, VAT, HST/GST Received                  $0         $0         $0
  New Current Borrowing                             $0         $0         $0
  New Other Liabilities (interest-free)             $0         $0         $0
  New Long-term Liabilities                         $0         $0         $0
  Sales of Other Current Assets                     $0         $0         $0
  Sales of Long-term Assets                         $0         $0         $0
  New Investment Received                     $595,000         $0         $0
  Subtotal Cash Received                      $702,800   $230,000   $250,000

  Expenditures

  Expenditures from Operations
  Cash Spending                                     $0         $0         $0
  Bill Payments                                $77,855   $159,486   $135,635
  Subtotal Spent on Operations                 $77,855   $159,486   $135,635

  Additional Cash Spent
  Non Operating (Other) Expense                     $0         $0         $0
  Sales Tax, VAT, HST/GST Paid Out                  $0         $0         $0
  Principal Repayment of Current Borrowing          $0         $0         $0
  Other Liabilities Principal Repayment             $0         $0         $0
  Long-term Liabilities Principal Repayment         $0         $0         $0
  Purchase Other Current Assets                     $0         $0         $0
  Purchase Long-term Assets                   $505,000         $0         $0
  Dividends                                         $0         $0         $0
  Subtotal Cash Spent                         $582,855   $159,486   $135,635

  Net Cash Flow                               $119,945    $70,514   $114,365
  Cash Balance                                $119,945   $190,459   $304,824



                                                                                      Page 18
                                                                            [Company Name]



  Chart: Cash

                                                           Cash
   $120,000


   $100,000


    $80,000

                                                                                                                                            Net Cash Flow
    $60,000
                                                                                                                                            Cash Balance
    $40,000


    $20,000


           $0
                Month 1

                          Month 2

                                    Month 3

                                              Month 4

                                                        Month 5

                                                                  Month 6

                                                                            Month 7

                                                                                       Month 8

                                                                                                 Month 9

                                                                                                           Month 10

                                                                                                                      Month 11

                                                                                                                                 Month 12
7.5 Projected Balance Sheet

  The following table presents the balance sheet for [Company Name]. The balance sheet
  reflects healthy growth of net worth and a strong financial position. The monthly estimates
  are included in the appendix.

Table: Balance Sheet


  Pro Forma Balance Sheet
                                                           Year 1                     Year 2                 Year 3
  Assets

  Current Assets

  Cash                                                  $119,945                  $190,459                 $304,824
  Inventory                                               $2,800                   $23,362                   $9,315
  Other Current Assets                                        $0                        $0                       $0

  Total Current Assets                                  $122,745                  $213,821                 $314,140

  Long-term Assets

  Long-term Assets                                      $505,000                  $505,000                 $505,000
  Accumulated Depreciation                               $24,000                   $48,000                  $72,000

  Total Long-term Assets                                $481,000                  $457,000                 $433,000

  Total Assets                                          $603,745                  $670,821                 $747,140

                                                                                                                                                            Page 19
                                            [Company Name]



                                   Year 1      Year 2       Year 3
  Liabilities and Capital

  Current Liabilities

  Accounts Payable                  $3,177      $6,699       $5,526
  Current Borrowing                     $0          $0           $0
  Other Current Liabilities             $0          $0           $0

  Subtotal Current Liabilities      $3,177      $6,699       $5,526

  Long-term Liabilities                 $0         $0           $0

  Total Liabilities                 $3,177      $6,699       $5,526

  Paid-in Capital                 $600,000    $600,000     $600,000
  Retained Earnings                ($5,000)       $568      $64,122
  Earnings                           $5,568    $63,554      $77,491

  Total Capital                   $600,568    $664,122     $741,614

  Total Liabilities and Capital   $603,745    $670,821     $747,140

  Net Worth                       $600,568    $664,122     $741,614

7.6 Business Ratios

  The ratios analysis table for [Company Name] is shown below. These ratios were taken
  from North American Industry Classification System (NAICS) code 112310 (Chicken Egg
  Production). This industry is comprised of establishments primarily engaged in raising
  chickens for egg production. The eggs produced may be for use as table eggs or hatching
  eggs. Many of the ratios used for this comparison may vary significantly from the industry
  profile because [Company Name] is a start-up business and has not established a history
  and the company is engaged in various operations other than just egg production.

Table: Ratios


  Ratio Analysis
                                                 Year 1       Year 2   Year 3    Industry Profile
  Sales Growth                                      n.a.     113.36%    8.70%             -0.65%

  Percent of Total Assets
  Inventory                                       0.46%        3.48%     1.25%            5.51%
  Other Current Assets                            0.00%        0.00%     0.00%           38.63%
  Total Current Assets                           20.33%       31.87%    42.05%           47.47%
  Long-term Assets                               79.67%       68.13%    57.95%           52.53%
  Total Assets                                  100.00%      100.00%   100.00%          100.00%

  Current Liabilities                             0.53%        1.00%    0.74%            19.01%
  Long-term Liabilities                           0.00%        0.00%    0.00%            79.98%
  Total Liabilities                               0.53%        1.00%    0.74%            98.99%
  Net Worth                                      99.47%       99.00%   99.26%             1.01%
                                                                                                    Page 20
                                      [Company Name]



                                              Year 1     Year 2     Year 3    Industry Profile
Percent of Sales
Sales                                        100.00%    100.00%    100.00%           100.00%
Gross Margin                                  68.83%     61.13%     63.17%            71.78%
Selling, General & Administrative Expenses    63.67%     33.50%     32.17%            12.72%
Advertising Expenses                           5.10%      1.57%      1.48%             0.36%
Profit Before Interest and Taxes               5.94%     31.76%     35.63%             5.06%

Main Ratios
Current                                         38.64      31.92      56.85              1.46
Quick                                           37.76      28.43      55.16              1.17
Total Debt to Total Assets                     0.53%      1.00%      0.74%            98.99%
Pre-tax Return on Net Worth                    1.07%     11.00%     12.01%           936.60%
Pre-tax Return on Assets                       1.06%     10.89%     11.92%             9.43%

Additional Ratios
Net Profit Margin                              5.17%     27.63%     31.00%                n.a
Return on Equity                               0.93%      9.57%     10.45%                n.a

Activity Ratios
Inventory Turnover                              10.18       6.83       5.64               n.a
Accounts Payable Turnover                       25.51      24.33      24.33               n.a
Payment Days                                       13         11         17               n.a
Total Asset Turnover                             0.18       0.34       0.33               n.a

Debt Ratios
Debt to Net Worth                                0.01       0.01       0.01               n.a
Current Liab. to Liab.                           1.00       1.00       1.00               n.a

Liquidity Ratios
Net Working Capital                          $119,568   $207,122   $308,614               n.a
Interest Coverage                                0.00       0.00       0.00               n.a

Additional Ratios
Assets to Sales                                  5.60       2.92       2.99               n.a
Current Debt/Total Assets                         1%         1%         1%                n.a
Acid Test                                       37.76      28.43      55.16               n.a
Sales/Net Worth                                  0.18       0.35       0.34               n.a
Dividend Payout                                  0.00       0.00       0.00               n.a




                                                                                                 Page 21
                                                                                    Appendix

Table: Sales Forecast

Sales Forecast
                                            Month 1   Month 2   Month 3   Month 4    Month 5   Month 6   Month 7   Month 8   Month 9   Month 10   Month 11   Month 12
Sales

Eggs                                            $0        $0        $0         $0         $0    $4,000    $4,000    $4,000    $4,000     $4,000     $4,000     $4,000
Goat Milk                                       $0        $0        $0     $2,400     $2,400    $2,400    $2,400    $2,400    $2,400     $2,400     $2,400     $2,400
Goat Cheese                                     $0        $0        $0     $2,400     $2,400    $2,400    $2,400    $2,400    $2,400     $2,400     $2,400     $2,400
Goat Butter                                     $0        $0        $0     $2,400     $2,400    $2,400    $2,400    $2,400    $2,400     $2,400     $2,400     $2,400
Vegetables                                      $0        $0        $0     $2,500     $2,500    $2,500    $2,500    $2,500    $2,500         $0         $0         $0
Chicken and Goat                                $0        $0        $0         $0         $0        $0        $0        $0        $0         $0         $0         $0

Total Sales                                     $0        $0        $0     $9,700     $9,700   $13,700   $13,700   $13,700   $13,700    $11,200    $11,200    $11,200

Direct Cost of Sales

Grain & Seed                                   $800      $800      $800      $800       $800      $800      $800      $800      $800       $800       $800       $800
Labor (Associated with Preparing Product)    $2,000    $2,000    $2,000    $2,000     $2,000    $2,000    $2,000    $2,000    $2,000     $2,000     $2,000     $2,000

Subtotal Direct Cost of Sales                $2,800    $2,800    $2,800    $2,800     $2,800    $2,800    $2,800    $2,800    $2,800     $2,800     $2,800     $2,800




                                                                                                                                                                        Page 1
                                                                             Appendix

Table: Personnel

Personnel Plan
                 Month 1   Month 2   Month 3   Month 4   Month 5   Month 6   Month 7   Month 8   Month 9   Month 10   Month 11   Month 12

Farming Labor        $0        $0        $0        $0        $0        $0        $0        $0        $0         $0         $0         $0
[Name], Owner        $0        $0        $0        $0        $0        $0        $0        $0        $0         $0         $0         $0

Total People          1         1         1         1         1         1         1         1         1          1          1          1

Total Payroll        $0        $0        $0        $0        $0        $0        $0        $0        $0         $0         $0         $0




                                                                                                                                            Page 2
                                                                                  Appendix

Table: Profit and Loss

Pro Forma Profit and Loss
                                   Month 1    Month 2    Month 3    Month 4   Month 5   Month 6   Month 7   Month 8   Month 9   Month 10   Month 11   Month 12

Sales                                   $0         $0         $0     $9,700    $9,700   $13,700   $13,700   $13,700   $13,700    $11,200    $11,200    $11,200

Direct Cost of Sales                $2,800     $2,800     $2,800     $2,800    $2,800    $2,800    $2,800    $2,800    $2,800     $2,800     $2,800     $2,800
Other Costs of Sales                    $0         $0         $0         $0        $0        $0        $0        $0        $0         $0         $0         $0

Total Cost of Sales                 $2,800     $2,800     $2,800     $2,800    $2,800    $2,800    $2,800    $2,800    $2,800     $2,800     $2,800     $2,800

Gross Margin                       ($2,800)   ($2,800)   ($2,800)    $6,900    $6,900   $10,900   $10,900   $10,900   $10,900     $8,400     $8,400     $8,400
Gross Margin %                       0.00%      0.00%      0.00%    71.13%    71.13%    79.56%    79.56%    79.56%    79.56%     75.00%     75.00%     75.00%

Expenses

Payroll                                 $0         $0         $0         $0        $0        $0        $0        $0        $0         $0         $0         $0
Marketing/Promotion                   $458       $458       $458       $458      $458      $458      $458      $458      $458       $458       $458       $458
Depreciation                        $2,000     $2,000     $2,000     $2,000    $2,000    $2,000    $2,000    $2,000    $2,000     $2,000     $2,000     $2,000
Truck Expense                       $1,250     $1,250     $1,250     $1,250    $1,250    $1,250    $1,250    $1,250    $1,250     $1,250     $1,250     $1,250
Utilities                             $325       $325       $325       $325      $325      $325      $325      $325      $325       $325       $325       $325
Insurance                             $250       $250       $250       $250      $250      $250      $250      $250      $250       $250       $250       $250
Travel                              $1,250     $1,250     $1,250     $1,250    $1,250    $1,250    $1,250    $1,250    $1,250     $1,250     $1,250     $1,250
Other                                 $117       $117       $117       $117      $117      $117      $117      $117      $117       $117       $117       $117

Total Operating Expenses            $5,650     $5,650     $5,650     $5,650    $5,650    $5,650    $5,650    $5,650    $5,650     $5,650     $5,650     $5,650

Profit Before Interest and Taxes   ($8,450)   ($8,450)   ($8,450)    $1,250    $1,250    $5,250    $5,250    $5,250    $5,250     $2,750     $2,750     $2,750
EBITDA                             ($6,450)   ($6,450)   ($6,450)    $3,250    $3,250    $7,250    $7,250    $7,250    $7,250     $4,750     $4,750     $4,750
 Interest Expense                        $0         $0         $0        $0        $0        $0        $0        $0        $0         $0         $0         $0
 Taxes Incurred                    ($1,099)   ($1,099)   ($1,099)      $162      $162      $682      $682      $682      $682       $357       $357       $357

Net Profit                         ($7,352)   ($7,352)   ($7,352)    $1,087    $1,087    $4,567    $4,567    $4,567    $4,567     $2,392     $2,392     $2,392
Net Profit/Sales                     0.00%      0.00%      0.00%    11.21%    11.21%    33.34%    33.34%    33.34%    33.34%     21.36%     21.36%     21.36%




                                                                                                                                                                 Page 3
                                                                                   Appendix

Table: Cash Flow

Pro Forma Cash Flow
                                            Month 1    Month 2    Month 3    Month 4   Month 5   Month 6   Month 7   Month 8    Month 9    Month 10   Month 11   Month 12
Cash Received

Cash from Operations
Cash Sales                                       $0         $0         $0     $9,700    $9,700   $13,700   $13,700    $13,700    $13,700    $11,200    $11,200    $11,200
Subtotal Cash from Operations                    $0         $0         $0     $9,700    $9,700   $13,700   $13,700    $13,700    $13,700    $11,200    $11,200    $11,200

Additional Cash Received
Non Operating (Other) Income                      $0        $0         $0         $0        $0        $0        $0         $0         $0         $0         $0         $0
Sales Tax, VAT, HST/GST Received                  $0        $0         $0         $0        $0        $0        $0         $0         $0         $0         $0         $0
New Current Borrowing                             $0        $0         $0         $0        $0        $0        $0         $0         $0         $0         $0         $0
New Other Liabilities (interest-free)             $0        $0         $0         $0        $0        $0        $0         $0         $0         $0         $0         $0
New Long-term Liabilities                         $0        $0         $0         $0        $0        $0        $0         $0         $0         $0         $0         $0
Sales of Other Current Assets                     $0        $0         $0         $0        $0        $0        $0         $0         $0         $0         $0         $0
Sales of Long-term Assets                         $0        $0         $0         $0        $0        $0        $0         $0         $0         $0         $0         $0
New Investment Received                     $595,000        $0         $0         $0        $0        $0        $0         $0         $0         $0         $0         $0
Subtotal Cash Received                      $595,000        $0         $0     $9,700    $9,700   $13,700   $13,700    $13,700    $13,700    $11,200    $11,200    $11,200

Expenditures

Expenditures from Operations
Cash Spending                                     $0        $0         $0         $0        $0        $0        $0         $0         $0         $0         $0         $0
Bill Payments                                 $6,694    $7,218     $3,192     $5,277    $6,613    $6,890    $7,133     $7,133     $7,133     $6,959     $6,808     $6,808
Subtotal Spent on Operations                  $6,694    $7,218     $3,192     $5,277    $6,613    $6,890    $7,133     $7,133     $7,133     $6,959     $6,808     $6,808

Additional Cash Spent
Non Operating (Other) Expense                     $0        $0         $0         $0        $0        $0        $0         $0         $0         $0         $0         $0
Sales Tax, VAT, HST/GST Paid Out                  $0        $0         $0         $0        $0        $0        $0         $0         $0         $0         $0         $0
Principal Repayment of Current Borrowing          $0        $0         $0         $0        $0        $0        $0         $0         $0         $0         $0         $0
Other Liabilities Principal Repayment             $0        $0         $0         $0        $0        $0        $0         $0         $0         $0         $0         $0
Long-term Liabilities Principal Repayment         $0        $0         $0         $0        $0        $0        $0         $0         $0         $0         $0         $0
Purchase Other Current Assets                     $0        $0         $0         $0        $0        $0        $0         $0         $0         $0         $0         $0
Purchase Long-term Assets                   $505,000        $0         $0         $0        $0        $0        $0         $0         $0         $0         $0         $0
Dividends                                         $0        $0         $0         $0        $0        $0        $0         $0         $0         $0         $0         $0
Subtotal Cash Spent                         $511,694    $7,218     $3,192     $5,277    $6,613    $6,890    $7,133     $7,133     $7,133     $6,959     $6,808     $6,808

Net Cash Flow                                $83,306   ($7,218)   ($3,192)    $4,423    $3,087    $6,810    $6,567     $6,567     $6,567     $4,241     $4,392     $4,392
Cash Balance                                 $83,306   $76,088    $72,896    $77,319   $80,406   $87,216   $93,784   $100,351   $106,919   $111,160   $115,552   $119,945


                                                                                                                                                                       Page 4
                                                                                       Appendix


Table: Balance Sheet

Pro Forma Balance
Sheet
                                         Month 1     Month 2     Month 3     Month 4     Month 5     Month 6     Month 7     Month 8     Month 9     Month 10    Month 11     Month 12
                            Starting
Assets                      Balances

Current Assets
Cash                               $0     $83,306     $76,088     $72,896     $77,319     $80,406     $87,216     $93,784    $100,351    $106,919    $111,160     $115,552     $119,945
Inventory                          $0      $7,200      $4,400      $2,800      $2,800      $2,800      $2,800      $2,800      $2,800      $2,800      $2,800       $2,800       $2,800
Other Current Assets               $0          $0          $0          $0          $0          $0          $0          $0          $0          $0          $0           $0           $0
Total Current Assets               $0     $90,506     $80,488     $75,696     $80,119     $83,206     $90,016     $96,584    $103,151    $109,719    $113,960     $118,352     $122,745

Long-term Assets
Long-term Assets                   $0    $505,000    $505,000    $505,000    $505,000    $505,000    $505,000    $505,000    $505,000    $505,000    $505,000     $505,000     $505,000
Accumulated
Depreciation                       $0      $2,000      $4,000      $6,000      $8,000     $10,000     $12,000     $14,000     $16,000     $18,000     $20,000      $22,000      $24,000
Total Long-term Assets             $0    $503,000    $501,000    $499,000    $497,000    $495,000    $493,000    $491,000    $489,000    $487,000    $485,000     $483,000     $481,000
Total Assets                       $0    $593,506    $581,488    $574,696    $577,119    $578,206    $583,017    $587,584    $592,152    $596,719    $598,960     $601,352     $603,745

Liabilities and Capital

Current Liabilities
Accounts Payable                   $0      $5,857      $1,191      $1,751      $3,086      $3,086      $3,329      $3,329      $3,329      $3,329      $3,177       $3,177       $3,177
Current Borrowing                  $0          $0          $0          $0          $0          $0          $0          $0          $0          $0          $0           $0           $0
Other Current Liabilities          $0          $0          $0          $0          $0          $0          $0          $0          $0          $0          $0           $0           $0
Subtotal Current
Liabilities                        $0      $5,857      $1,191      $1,751      $3,086      $3,086      $3,329      $3,329      $3,329      $3,329      $3,177       $3,177       $3,177

Long-term Liabilities              $0          $0          $0          $0          $0          $0          $0          $0          $0          $0          $0           $0           $0
Total Liabilities                  $0      $5,857      $1,191      $1,751      $3,086      $3,086      $3,329      $3,329      $3,329      $3,329      $3,177       $3,177       $3,177

Paid-in Capital                 $5,000   $600,000    $600,000    $600,000    $600,000    $600,000    $600,000    $600,000    $600,000    $600,000    $600,000     $600,000     $600,000
Retained Earnings             ($5,000)    ($5,000)    ($5,000)    ($5,000)    ($5,000)    ($5,000)    ($5,000)    ($5,000)    ($5,000)    ($5,000)    ($5,000)     ($5,000)     ($5,000)
Earnings                            $0    ($7,352)   ($14,703)   ($22,055)   ($20,967)   ($19,880)   ($15,312)   ($10,745)    ($6,177)    ($1,610)       $783        $3,175       $5,568
Total Capital                       $0   $587,649    $580,297    $572,946    $574,033    $575,121    $579,688    $584,256    $588,823    $593,391    $595,783     $598,176     $600,568
Total Liabilities and
Capital                            $0    $593,506    $581,488    $574,696    $577,119    $578,206    $583,017    $587,584    $592,152    $596,719    $598,960     $601,352     $603,745
Net Worth                          $0    $587,649    $580,297    $572,946    $574,033    $575,120    $579,688    $584,256    $588,823    $593,391    $595,783     $598,175     $600,568


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                                                               Appendix

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Description: This Business Plan for an Organic Farming company allows entrepreneurs or business owners to create a comprehensive and professional business plan. This template form allows a business to outline the company's objectives and detail both current company information as well as any past performance. Companies should include a complete market analysis in their plan to help showcase why their business strategy will be effective in the market. Future company plans, including production targets, management strategy, and financial forecasting, should be used to demonstrate and confirm that the company's short-term and long-term objective can and will be met. This model plan can be customized to best fit the unique needs of any entrepreneur or owner that is seeking to create a strong business plan.