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Business Plan for Online Fitness Website

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Business Plan for Online
     [Your Company Name]
Fitness Website            [Your Name], Owner

                           [XXXX Street Address]

                                [City, State, ZIP]
This Business Plan for an Online Fitness Website allows entrepreneurs or business
                                Tel. [XXX-XXX-XXXX]
owners to create a comprehensive and professional business plan. This template form
allows a business to outline the company's objectives and detail both current company
information as well as any past performance. Companies should include a complete
                             BUSINESS PLAN
market analysis in their plan to help showcase why their business strategy will be
effective in the market. Future company plans, including production targets,
management strategy, and financial forecasting, should be used to demonstrate and
confirm that the company's short-term and long-term objective can and will be met. This
model plan can be customized to best fit the unique needs of any entrepreneur or owner
that is seeking to create a strong business plan.
                                                   Confidentiality Agreement

The undersigned reader acknowledges that the information provided by [Your Company Name] in this business plan is
confidential; therefore, reader agrees not to disclose it without the express written permission of [Your Company Name].

It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other
than information which is in the public domain through other means and that any disclosure or use of same by reader may cause
serious harm or damage to [Your Company Name].

Upon request, this document is to be immediately returned to [Your Company Name].




___________________
Signature

___________________
Name (typed or printed)

___________________
Date




                                This is a business plan. It does not imply an offering of securities.




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                                                             Table of Contents




1.0 Executive Summary...................................................................................................................................2
   1.1 Objectives.................................................................................................................................3
   1.2 Mission.....................................................................................................................................3
   1.3 Keys to Success........................................................................................................................3
2.0 Company Summary...................................................................................................................................3
   2.1 Company Ownership .................................................................................................................3
   2.2 Start-up Summary .....................................................................................................................4
      Table: Start-up............................................................................................................................4
3.0 Products ...................................................................................................................................................5
4.0 Market Analysis Summary..........................................................................................................................5
   4.1 Market Segmentation.................................................................................................................7
   4.2 Target Market Segment Strategy ................................................................................................8
   4.3 Service Business Analysis..........................................................................................................8
      4.3.1 Competition and Buying Patterns .........................................................................................8
5.0 Web Plan Summary...................................................................................................................................8
   5.1 Website Marketing Strategy........................................................................................................8
   5.2 Development Requirements .......................................................................................................8
6.0 Strategy and Implementation Summary .......................................................................................................9
   6.1 Competitive Edge ......................................................................................................................9
   6.2 Marketing Strategy ....................................................................................................................9
   6.3 Sales Strategy...........................................................................................................................9
      6.3.1 Sales Forecast .................................................................................................................10
         Table: Sales Forecast ...........................................................................................................10
      Table: Milestones......................................................................................................................11
7.0 Management Summary............................................................................................................................12
   7.1 Personnel Plan........................................................................................................................12
      Table: Personnel.......................................................................................................................12
8.0 Financial Plan .........................................................................................................................................13
8.0 Financial Plan .........................................................................................................................................13
   8.1 Start-up Funding .....................................................................................................................13
      Table: Start-up Funding.............................................................................................................13
   8.3 Projected Profit and Loss .........................................................................................................15
      Table: Profit and Loss ...............................................................................................................15
   8.4 Projected Cash Flow................................................................................................................16
      Table: Cash Flow......................................................................................................................16
   8.5 Projected Balance Sheet..........................................................................................................17
      Table: Balance Sheet ................................................................................................................17
   8.7 Business Ratios ......................................................................................................................18
   8.7 Business Ratios ......................................................................................................................18
      Table: Ratios ............................................................................................................................18
1.0 Executive Summary

     Popular culture is no longer regional. The advent of cable television, syndicated radio programs, and the Internet has
     created a world where a fitness and fashion statement in New York will be on the streets in a small Midwestern town in a
     matter days. The speed of the telecommunication system has increased young customers' expectations and demands for
     products that represent their own cultural statement and lifestyle.


                                                                                                                                           Page 2
                                                     360 Active

   [Your Company Name] will offer customers, in all communities around United States, the youth-oriented products and
   clothing and fitness solutions that are popular nationwide but not available locally.

   The difference between [Your Company Name] and other fitness and health e-commerce websites is that [Your Company
   Name] is focused on being the "one-stop shop" for all fitness and health needs. The target customer will look toward
   alternative fitness clothing trends in large urban areas as their inspiration and will want to have something unlike any other.
   In addition, the Company will provide not only a well designed and high quality clothing line, but will provide a social
   networking forum where health conscious and fitness enthusiasts can attain a membership to trade tips, share ideas,
   consult with experts in real time online and purchase health products, such as vitamins and supplements, equipment and
   more. The website will also generate revenue by providing advertising space to health and fitness industry vendors and
   charities.

   [Your Company Name] is seeking funding in the amount of $[Total Start-Up Cost Here]to assist in start-up costs; including
   but not limited to website development, clothing line designers, manufacturing costs and launching an SEO marketing
   campaign.




                                        Highlights
    $2,000,000

    $1,800,000

    $1,600,000

    $1,400,000
                                                                                                    Sales
    $1,200,000

    $1,000,000                                                                                      Gross Margin

      $800,000                                                                                      Net Profit

      $600,000

      $400,000

      $200,000

             $0
                           2011                    2012                   2013




[Your Name, Owner - Tel xxx-xxx-xxxx]                                                                                                Page 2
                                                        360 Active

1.1 Objectives

    1.   Full capacity by year end 2011.
    2.   Improve inventory turnover by January of 2012.
    3.   Become an established community destination by end of first year.
    4.   To create a service-base 
				
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posted:12/20/2011
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Description: This Business Plan for an Online Fitness Website allows entrepreneurs or business owners to create a comprehensive and professional business plan. This template form allows a business to outline the company's objectives and detail both current company information as well as any past performance. Companies should include a complete market analysis in their plan to help showcase why their business strategy will be effective in the market. Future company plans, including production targets, management strategy, and financial forecasting, should be used to demonstrate and confirm that the company's short-term and long-term objective can and will be met. This model plan can be customized to best fit the unique needs of any entrepreneur or owner that is seeking to create a strong business plan.