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Business Plan for Online Fitness Website

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This Business Plan for an Online Fitness Website allows entrepreneurs or business owners to create a comprehensive and professional business plan. This template form allows a business to outline the company's objectives and detail both current company information as well as any past performance. Companies should include a complete market analysis in their plan to help showcase why their business strategy will be effective in the market. Future company plans, including production targets, management strategy, and financial forecasting, should be used to demonstrate and confirm that the company's short-term and long-term objective can and will be met. This model plan can be customized to best fit the unique needs of any entrepreneur or owner that is seeking to create a strong business plan.

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Business Plan for Online
     [Your Company Name]
Fitness Website            [Your Name], Owner

                           [XXXX Street Address]

                                [City, State, ZIP]
This Business Plan for an Online Fitness Website allows entrepreneurs or business
                                Tel. [XXX-XXX-XXXX]
owners to create a comprehensive and professional business plan. This template form
allows a business to outline the company's objectives and detail both current company
information as well as any past performance. Companies should include a complete
                             BUSINESS PLAN
market analysis in their plan to help showcase why their business strategy will be
effective in the market. Future company plans, including production targets,
management strategy, and financial forecasting, should be used to demonstrate and
confirm that the company's short-term and long-term objective can and will be met. This
model plan can be customized to best fit the unique needs of any entrepreneur or owner
that is seeking to create a strong business plan.
                                                   Confidentiality Agreement

The undersigned reader acknowledges that the information provided by [Your Company Name] in this business plan is
confidential; therefore, reader agrees not to disclose it without the express written permission of [Your Company Name].

It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other
than information which is in the public domain through other means and that any disclosure or use of same by reader may cause
serious harm or damage to [Your Company Name].

Upon request, this document is to be immediately returned to [Your Company Name].




___________________
Signature

___________________
Name (typed or printed)

___________________
Date




                                This is a business plan. It does not imply an offering of securities.




© Copyright 2012 Docstoc Inc.                                                                                       2
                                                             Table of Contents




1.0 Executive Summary...................................................................................................................................2
   1.1 Objectives.................................................................................................................................3
   1.2 Mission.....................................................................................................................................3
   1.3 Keys to Success........................................................................................................................3
2.0 Company Summary...................................................................................................................................3
   2.1 Company Ownership .................................................................................................................3
   2.2 Start-up Summary .....................................................................................................................4
      Table: Start-up............................................................................................................................4
3.0 Products ...................................................................................................................................................5
4.0 Market Analysis Summary..........................................................................................................................5
   4.1 Market Segmentation.................................................................................................................7
   4.2 Target Market Segment Strategy ................................................................................................8
   4.3 Service Business Analysis..........................................................................................................8
      4.3.1 Competition and Buying Patterns .........................................................................................8
5.0 Web Plan Summary...................................................................................................................................8
   5.1 Website Marketing Strategy........................................................................................................8
   5.2 Development Requirements .......................................................................................................8
6.0 Strategy and Implementation Summary .......................................................................................................9
   6.1 Competitive Edge ......................................................................................................................9
   6.2 Marketing Strategy ....................................................................................................................9
   6.3 Sales Strategy...........................................................................................................................9
      6.3.1 Sales Forecast .................................................................................................................10
         Table: Sales Forecast ...........................................................................................................10
      Table: Milestones......................................................................................................................11
7.0 Management Summary............................................................................................................................12
   7.1 Personnel Plan........................................................................................................................12
      Table: Personnel.......................................................................................................................12
8.0 Financial Plan .........................................................................................................................................13
8.0 Financial Plan .........................................................................................................................................13
   8.1 Start-up Funding .....................................................................................................................13
      Table: Start-up Funding.............................................................................................................13
   8.3 Projected Profit and Loss .........................................................................................................15
      Table: Profit and Loss ...............................................................................................................15
   8.4 Projected Cash Flow................................................................................................................16
      Table: Cash Flow......................................................................................................................16
   8.5 Projected Balance Sheet..........................................................................................................17
      Table: Balance Sheet ................................................................................................................17
   8.7 Business Ratios ......................................................................................................................18
   8.7 Business Ratios ......................................................................................................................18
      Table: Ratios ............................................................................................................................18
1.0 Executive Summary

     Popular culture is no longer regional. The advent of cable television, syndicated radio programs, and the Internet has
     created a world where a fitness and fashion statement in New York will be on the streets in a small Midwestern town in a
     matter days. The speed of the telecommunication system has increased young customers' expectations and demands for
     products that represent their own cultural statement and lifestyle.


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   [Your Company Name] will offer customers, in all communities around United States, the youth-oriented products and
   clothing and fitness solutions that are popular nationwide but not available locally.

   The difference between [Your Company Name] and other fitness and health e-commerce websites is that [Your Company
   Name] is focused on being the "one-stop shop" for all fitness and health needs. The target customer will look toward
   alternative fitness clothing trends in large urban areas as their inspiration and will want to have something unlike any other.
   In addition, the Company will provide not only a well designed and high quality clothing line, but will provide a social
   networking forum where health conscious and fitness enthusiasts can attain a membership to trade tips, share ideas,
   consult with experts in real time online and purchase health products, such as vitamins and supplements, equipment and
   more. The website will also generate revenue by providing advertising space to health and fitness industry vendors and
   charities.

   [Your Company Name] is seeking funding in the amount of $[Total Start-Up Cost Here]to assist in start-up costs; including
   but not limited to website development, clothing line designers, manufacturing costs and launching an SEO marketing
   campaign.




                                        Highlights
    $2,000,000

    $1,800,000

    $1,600,000

    $1,400,000
                                                                                                    Sales
    $1,200,000

    $1,000,000                                                                                      Gross Margin

      $800,000                                                                                      Net Profit

      $600,000

      $400,000

      $200,000

             $0
                           2011                    2012                   2013




[Your Name, Owner - Tel xxx-xxx-xxxx]                                                                                                Page 2
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1.1 Objectives

    1.   Full capacity by year end 2011.
    2.   Improve inventory turnover by January of 2012.
    3.   Become an established community destination by end of first year.
    4.   To create a service-base company whose goal is to exceed customer's expectations.

1.2 Mission

    The mission of [Your Company Name] is to offer distinctive youth-oriented exercise fashion and products to health
    conscious and health driven Americans and beyond. The Company wants to provide excellent product and service in a
    friendly atmosphere while ensuring members, both those seeking advice and fitness experts, receive excellent service in a
    playful safe environment.

1.3 Keys to Success

    There are four generally accepted keys to success in the online social networking industry:

        Accessible website for health and fitness that is entertaining to surf, like a trip to a favorite store where an
         individual would always find something new that they want.
        Excellent vendor relationship that will facilitate quick shipment of orders.
        Establish an effective strategy for advertising for the health and fitness businesses.
        Create a store image that target customers see as both attractive and trendy.

2.0 Company Summary

    [Your Company Name] will offer health and fitness-oriented products and clothing, online, that will be popular nationwide but
    not available locally. [Your Name], owner of [Your Company Name], will create a cost-effective operation that will quickly
    ship clothing and product purchases to the customer.

    The Company is implementing a social networking website, which allows members to create profiles, join communities and
    learn more about fitness and health from fitness experts and each other.

    [Your Company Name] will focus on marketing products to its target customers nationwide. The keys to marketing strategy
    will be staging events that will increase the visibility of the online store with the target customer base and offering advertising
    space to other vendors and companies in the fitness, health and exercise industries.

2.1 Company Ownership

    [Your Name] is the sole owner and creator of [Your Company Name], which is a working DBA of [Your Company Name], a
    [Your State] corporation which had been organized in 2006.




[Your Name, Owner - Tel xxx-xxx-xxxx]                                                                                                     Page 3
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2.2 Start-up Summary

    The start-up costs of [Your Company Name] consist of product inventory, creating a promotion campaign and establishing
    its website. [Your Company Name] is seeking to acquire funding in the amount of $X. The assumptions are shown in Table
    1 and Illustration 2.

Table: Start-up

Start-up

Requirements

Start-up Expenses
Legal                                                                                                         $0
Stationery etc.                                                                                               $0
Insurance                                                                                                     $0
Rent                                                                                                          $0
Computer                                                                                                      $0
Other                                                                                                         $0
Total Start-up Expenses                                                                                       $0

Start-up Assets
Cash Required                                                                                                 $0
Other Current Assets                                                                                          $0
Long-term Assets                                                                                              $0
Total Assets                                                                                                  $0

Total Requirements                                                                                            $0




[Your Name, Owner - Tel xxx-xxx-xxxx]                                                                                        Page 4
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3.0 Products

    [Your Company Name] will be providing a user-friendly social networking website that will offer health-conscious and fitness
    friendly members to share success stories and tips, learn from each other and have access to fitness and health experts.
    The site will also service other companies and businesses in the same industry by offering advertising space so that the
    site, [Your Website], will be the new premiere one-stop shop for all of the member’s fitness and health needs.

    [Your Company Name] will offer customers the following fitness-oriented products and clothing in the built in online shop:

        Shoes.
        Jackets.
        Sweaters.
        Shirts.
        Pants.
        Bags.
        Hats.
        T-Shirts.
        Shorts.

    More products may be designed and developed, however, that has yet to be discussed.

4.0 Market Analysis Summary

    An online community is a virtual community that exists online whose members enables its existence through taking part in
    membership rituals (Amy Jo Kim, 2000). An online community can take the form of an information system where anyone
    can post content, such as a Bulletin board system or one where only a restricted number of people can initiate posts, such
    as Weblogs. Online communities have also become a supplemental form of communication between people who know
    each other primarily in real life. Many means are used in social software separately or in combination, including text-based
    chat rooms and forums that use voice, video text or avatars. Significant socio-technical change may have resulted from the
    proliferation of such Internet-based social networks.

    Online communities are used for a variety of social and professional groups interacting via the Internet. It does not
    necessarily mean that there is a strong bond among the members. An email distribution list may have hundreds of members
    and the communication which takes place may be merely informational (questions and answers are posted), but members
    may remain relative strangers and the membership turnover rate could be high. This is in line with the liberal use of the term
    community.

    Some of the earliest forms of online community websites included TheGlobe.com (1994), GeoCities (1994), and Tripod.com
    (1995). These early communities focused on bringing people together to interact with each other through chat rooms, and
    share personal information and ideas around any topics via personal homepage publishing tools which were a precursor to
    the blogging and social networking phenomenon. The social-network-based wave of online community arrived in the early
    2000s and is essentially characterized by online communities such as Flicker, Facebook, Twitter and Del.icio.us. A similar
    trend is starting to emerge within businesses where online communities are taking hold. These communities can be
    organizational, regional or topical depending on the business. From a technical perspective, software tools abound to create
    and nurture these communities including BigTent, Yahoo! Groups, Google Groups, LISTSERV, Microsoft SharePoint and
    IBM Lotus Connections.

    The explosive diffusion of the Internet since the mid-1990s has also fostered the proliferation of online communities.
    Different online communities have different levels of interaction and participation among their members. This ranges from
    adding comments or tags to a blog or message board post to competing against other people in online video games such as
    MMORPGs. Many communities that are operated by Homeowner Associations utilize homeowner’s association websites to
    facilitate all communications, business transactions, and social endeavors of any kind. Not unlike traditional social groups or
    clubs, virtual communities often divide into cliques or even separate to form new communities. Author Amy Jo Kim points


[Your Name, Owner - Tel xxx-xxx-xxxx]                                                                                                 Page 5
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   out a potential difference between traditional structured online communities (message boards, chat rooms, etc), and more
   individual-centric, bottom-up social tools (blogs, instant messaging buddy lists), and suggests the latter are gaining in
   popularity.

   Example – YouTube

   Peripheral (Lurker) – Observing the community and viewing content. Does not add to the community content or discussion.
   The user occasionally goes onto YouTube.com to check out a video that someone has directed them to.

   Inbound (Novice) – Just beginning to engage the community. Starts to provide content. Tentatively interacts in a few
   discussions. The user comments on other user’s videos. Potentially posts a video of his or her own.

   Insider (Regular) – Consistently adds to the community discussion and content. Interacts with other users. Regularly posts
   videos. Either videos they have found or made themselves. Makes a concerted effort to comment and rate other users'
   videos.

   Boundary (Leader) – Recognized as a veteran participant. Connects with regulars to make higher concepts ideas.
   Community grants their opinion greater consideration. The user has become recognized as a contributor to watch. Possibly
   their videos are podcasts commenting on the state of YouTube and its community. The user would not consider watching
   another user’s videos without commenting on them. Will often correct a user in behavior the community considers
   inappropriate. Will reference other user’s videos in their comments as a way to cross link content.

   Most online communities grow slowly at first, due in part to the fact that the strength of motivation for contributing is usually
   proportional to the size of the community. As the size of the potential audience increases, so does the attraction of writing
   and contributing. This coupled with the fact that organizational culture does not change overnight, means creators can
   expect slow progress at first with a new virtual community. As more people begin to participate, however, the
   aforementioned motivations will increase, creating a virtuous cycle in which more participation begets more participation.




       Health and Fitness is a $14.1 billion industry, serving nearly 40 million members in the USA.


       According to IHRSA (the premier health club industry association) health club memberships are projected to reach 50
        million by 2010, representing a 25% growth rate from current levels.


       Nutrition and Weight Loss is a $44 billion industry.


       National trends toward obesity and heart disease point to demand for healthy living and exercise.


       Nationally, there is an increased awareness of exercise as an integral component to health and fitness.


       Globally, there is a greater focus on health and fitness and a strong demand for a branded fitness center with
        international standards of service.




[Your Name, Owner - Tel xxx-xxx-xxxx]                                                                                                  Page 6
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4.1 Market Segmentation




        Health and Fitness is a $14.1 billion industry, serving nearly 40 million members in the USA.


        According to IHRSA (the premier health club industry association) health club memberships are projected to reach 50
         million by 2010, representing a 25% growth rate from current levels.


        Nutrition and Weight Loss is a $44 billion industry.


        National trends toward obesity and heart disease point to demand for healthy living and exercise.


        Nationally, there is an increased awareness of exercise as an integral component to health and fitness.


        Globally, there is a greater focus on health and fitness and a strong demand for a branded fitness center with
         international standards of service.




                      Market Analysis (Pie)




                                                                                Fitness Community Members USA

                                                                                Online Retail Buyers




[Your Name, Owner - Tel xxx-xxx-xxxx]                                                                                          Page 7
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4.2 Target Market Segment Strategy

    The Company's choice of target markets is based on comprehensive experience within the health and fitness industry
    coupled with an in-depth understanding of the customer's needs.

    [Your Company Name] has taken a unique approach to providing the visibility and health and fitness information
    that enthusiasts and the active community are seeking, but have yet to find an acceptable solution to their needs.

4.3 Service Business Analysis

    [Your Company Name] is part of the retail health and fitness industry which has four major types:

    1.   Fitness Clubs and Spas: Membership based fitness gyms with only workout services and products.
    2.   Personal Trainers: Independent one-on-one or group activity with an expert in fitness and health.
    3.   Weight loss Products: Pills and supplements to aid in weight loss in conjunction with diet and exercise.
    4.   Health & Fitness Products: Stores selling only merchandise product covering the wide range of products available
         but not inclusive of those sold by online stores and sporting goods establishments.

4.3.1 Competition and Buying Patterns

    Customers will choose [Your Company Name] based on a mutual enthusiasm with other community members of health and
    fitness, the reputation for high quality service, and good pricing on high quality and desirable fitness clothing and
    accessories. With the combined services and catering to the fitness and health conscious market, the Company doesn't
    feel that there is high competition.

5.0 Web Plan Summary

    The [Your Website] website will be the virtual social networking hub for the fitness and health enthusiast community as well
    as its online "home." The website needs to be a simple, yet elegant and well designed, website that stays current with the
    latest trends and provides information to the community members and a portal to [Your Company Name] programs and
    products. A site that is too flashy can be overdone and cause potential clients to look elsewhere for products or information.

5.1 Website Marketing Strategy

    [Your Company Name] will maintain a two-way link between the website and fitness merchandise suppliers. In addition to
    using the website as a sales tool, the Company will develop an online social networking community that will be the one-stop
    site for support, advice, products and the Company's premiere signature clothing line.

    [Your Company Name] will also maintain two-way links between large health organizations, charities and supporters.

5.2 Development Requirements

    [Your Company Name] will work with a talented and very experienced user graphic and interface designer to develop the
    simple, elegant, yet social network and online merchant focused site.

    The maintenance of the site will be done by a Manager of Web Development Services.




[Your Name, Owner - Tel xxx-xxx-xxxx]                                                                                                Page 8
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6.0 Strategy and Implementation Summary

    [Your Company Name] has clearly defined the target market and have already differentiated the Company by offering a
    unique solution to customers information needs. [Your Company Name] sales and marketing strategy will be a combination
    of targeted mass marketing techniques as well as a focused direct sales team approach. Reasonable sales targets have
    been established with an implementation plan designed to ensure the goals set forth below are achieved.

6.1 Competitive Edge

    [Your Company Name]' competitive advantage is offering product lines that make a statement but won't leave customers
    broke. The major brands are expensive and not distinctive enough to satisfy the changing taste of the Company's target
    customers. [Your Company Name] offers designer fitness clothing that are just ahead of the curve and so
    affordable that community members will return to the online store often to check out what's new.

    Another competitive factor is that clothing line and products for this age group are part of a lifestyle statement. [Your
    Company Name] is focused on serving customers in and outside the metropolitan areas. [Your Company Name] wants to
    represent their style and life choices. The Company believes that it will create a loyal customer base that will see [Your
    Company Name] as part of their lives. To facilitate that connection, the website will have a chat section where customers
    can share what is happening in their communities as well as comment on fitness, health and products and what [Your
    Company Name] should add to the product line in the future.

6.2 Marketing Strategy

    The marketing strategy is the core of the main strategy:

    1.   Emphasize excellent service and support.
    2.   Build a relationship business with the fitness and health enthusiast community.
    3.   Develop specific programs for:

             Members seeking health and/or training advice and support
             Fitness experts and trainers
             Vendors and services in the fitness, weight loss and health industry.

6.3 Sales Strategy

    [Your Company Name] will sell the Company's service and support. The social networking website is like the razor, and the
    support, service, designer merchandise and training, are the razor blades. [Your Company Name] needs to serve members
    with total solutions and not just product features. The products are a means to arriving at end solutions.

    .




[Your Name, Owner - Tel xxx-xxx-xxxx]                                                                                            Page 9
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6.3.1 Sales Forecast

    The following is the sales forecast for three years. First year monthly sales forecast is shown in the appendix.

Table: Sales Forecast

Sales Forecast
                                                                              Year 1               Year 2              Year 3
Sales
Row 1                                                                              $0                   $0                $0
Row 2                                                                              $0                   $0                $0
Row 3                                                                              $0                   $0                $0
Total Sales                                                                        $0                   $0                $0


Direct Cost of Sales                                                          Year 1               Year 2              Year 3
Row 1                                                                              $0                   $0                $0
Row 2                                                                              $0                   $0                $0
Row 3                                                                              $0                   $0                $0
Subtotal Direct Cost of Sales                                                      $0                   $0                $0




[Your Name, Owner - Tel xxx-xxx-xxxx]                                                                                           Page 10
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6.4 Milestones

    The following table lists important program milestones, with dates and budgets for each. The milestone schedule
    indicates the Company's emphasis on planning for implementation.

Table: Milestones

    Milestones

    Milestone                    Start Date           End Date          Budget           Manager              Department
    Name me                      12/8/2011            1/7/2012              $0            NAME                Department
    Name me                      12/8/2011            1/7/2012              $0            NAME                Department
    Name me                      12/8/2011            1/7/2012              $0            NAME                Department
    Name me                      12/8/2011            1/7/2012              $0            NAME                Department
    Name me                      12/8/2011            1/7/2012              $0            NAME                Department
    Name me                      12/8/2011            1/7/2012              $0            NAME                Department
    Name me                      12/8/2011            1/7/2012              $0            NAME                Department
    Name me                      12/8/2011            1/7/2012              $0            NAME                Department
    Name me                      12/8/2011            1/7/2012              $0            NAME                Department
    Name me                      12/8/2011            1/7/2012              $0            NAME                Department
    Totals                                                                  $0




[Your Name, Owner - Tel xxx-xxx-xxxx]                                                                            Page 11
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7.0 Management Summary

    [Your Name] will manage the daily operations of [Your Company Name] [Your Name] will be [Your Company Name] buyer
    and will also be responsible for outsourcing the manufacturing of the designer clothing line, website development and the
    marketing campaign to very experienced independent contractors.

7.1 Personnel Plan

    The Personnel Plan below reflects the initial projected need at opening, and carries through the second year expansions.

    To start, [Your Name] will handle the start-up operations and will outsource specific tasks to experienced and qualified
    independent contractors. [Your Name] will not take a salary until an initial profit has been made from the Company.

Table: Personnel

Personnel Plan
                                                                           Year 1                  Year 2                  Year 3
Name or Title or Group                                                        $0                      $0                      $0
Name or Title or Group                                                        $0                      $0                      $0
Name or Title or Group                                                        $0                      $0                      $0
Total People                                                                    0                       0                       0

Total Payroll                                                                   $0                      $0                      $0




[Your Name, Owner - Tel xxx-xxx-xxxx]                                                                                          Page 12
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8.0 Financial Plan

    The following is the financial plan for [Your Company Name]

8.1 Start-up Funding

    The Company's start-up costs are detailed above, in the Start-up Table. The following table shows how these start-up costs
    will be funded by the owner and one or various outside sources.

Table: Start-up Funding

Start-up Funding
Start-up Expenses to Fund                                                                                               $0
Start-up Assets to Fund                                                                                                 $0
Total Funding Required                                                                                                  $0

Assets
Non-cash Assets from Start-up                                                                                           $0
Cash Requirements from Start-up                                                                                         $0
Additional Cash Raised                                                                                                  $0
Cash Balance on Starting Date                                                                                           $0
Total Assets                                                                                                            $0



Liabilities and Capital

Liabilities
Current Borrowing                                                                                                       $0
Long-term Liabilities                                                                                                   $0
Accounts Payable (Outstanding Bills)                                                                                    $0
Other Current Liabilities (interest-free)                                                                               $0
Total Liabilities                                                                                                       $0

Capital

Planned Investment
Owner                                                                                                                   $0
Investor                                                                                                                $0
Additional Investment Requirement                                                                                       $0
Total Planned Investment                                                                                                $0

Loss at Start-up (Start-up Expenses)                                                                                    $0
Total Capital                                                                                                           $0



Total Capital and Liabilities                                                                                           $0



[Your Name, Owner - Tel xxx-xxx-xxxx]                                                                                        Page 13
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Total Funding                                    $0




[Your Name, Owner - Tel xxx-xxx-xxxx]                 Page 14
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8.2 Important Assumptions

    The table below presents the assumptions used in the financial calculations of this business plan.

8.3 Projected Profit and Loss

    The following table and charts present the projected profit and loss for three years. First year monthlies are in the appendix.

Table: Profit and Loss

Pro Forma Profit and Loss
                                                                                   Year 1                Year 2               Year 3
Sales                                                                                 $0                    $0                   $0
Direct Cost of Sales                                                                  $0                    $0                   $0
Other Costs of Sales                                                                  $0                    $0                   $0
Total Cost of Sales                                                                   $0                    $0                   $0

Gross Margin                                                                            $0                   $0                   $0
Gross Margin %                                                                      0.00%                0.00%                0.00%



Expenses
Payroll                                                                                  $0                   $0                      $0
Marketing/Promotion                                                                      $0                   $0                      $0
Depreciation                                                                             $0                   $0                      $0
Rent                                                                                     $0                   $0                      $0
Utilities                                                                                $0                   $0                      $0
Insurance                                                                                $0                   $0                      $0
Payroll Taxes                                                                            $0                   $0                      $0
Other                                                                                    $0                   $0                      $0

Total Operating Expenses                                                                 $0                   $0                      $0

Profit Before Interest and Taxes                                                         $0                   $0                      $0
EBITDA                                                                                   $0                   $0                      $0
 Interest Expense                                                                        $0                   $0                      $0
 Taxes Incurred                                                                          $0                   $0                      $0

Net Profit                                                                              $0                   $0                   $0
Net Profit/Sales                                                                    0.00%                0.00%                0.00%




[Your Name, Owner - Tel xxx-xxx-xxxx]                                                                                             Page 15
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8.4 Projected Cash Flow

    The following table and chart is detail the projected cash flow for three years. The appendices include first year cash flow
    monthly estimates.

Table: Cash Flow

Pro Forma Cash Flow
                                                                                  Year 1           Year 2          Year 3
Cash Received

Cash from Operations
Cash Sales                                                                             $0               $0              $0
Subtotal Cash from Operations                                                          $0               $0              $0

Additional Cash Received
Sales Tax, VAT, HST/GST Received                                                       $0               $0              $0
New Current Borrowing                                                                  $0               $0              $0
New Other Liabilities (interest-free)                                                  $0               $0              $0
New Long-term Liabilities                                                              $0               $0              $0
Sales of Other Current Assets                                                          $0               $0              $0
Sales of Long-term Assets                                                              $0               $0              $0
New Investment Received                                                                $0               $0              $0
Subtotal Cash Received                                                                 $0               $0              $0

Expenditures                                                                      Year 1           Year 2          Year 3

Expenditures from Operations
Cash Spending                                                                          $0               $0              $0
Bill Payments                                                                          $0               $0              $0
Subtotal Spent on Operations                                                           $0               $0              $0

Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out                                                       $0               $0              $0
Principal Repayment of Current Borrowing                                               $0               $0              $0
Other Liabilities Principal Repayment                                                  $0               $0              $0
Long-term Liabilities Principal Repayment                                              $0               $0              $0
Purchase Other Current Assets                                                          $0               $0              $0
Purchase Long-term Assets                                                              $0               $0              $0
Dividends                                                                              $0               $0              $0
Subtotal Cash Spent                                                                    $0               $0              $0

Net Cash Flow                                                                          $0               $0              $0
Cash Balance                                                                           $0               $0              $0




[Your Name, Owner - Tel xxx-xxx-xxxx]                                                                                         Page 16
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8.5 Projected Balance Sheet

    The following table shows the projected balance sheet for three years.

Table: Balance Sheet

Pro Forma Balance Sheet
                                                                             Year 1   Year 2   Year 3
Assets

Current Assets
Cash                                                                            $0       $0       $0
Other Current Assets                                                            $0       $0       $0
Total Current Assets                                                            $0       $0       $0

Long-term Assets
Long-term Assets                                                                $0       $0       $0
Accumulated Depreciation                                                        $0       $0       $0
Total Long-term Assets                                                          $0       $0       $0
Total Assets                                                                    $0       $0       $0

Liabilities and Capital                                                      Year 1   Year 2   Year 3

Current Liabilities
Accounts Payable                                                                $0       $0       $0
Current Borrowing                                                               $0       $0       $0
Other Current Liabilities                                                       $0       $0       $0
Subtotal Current Liabilities                                                    $0       $0       $0

Long-term Liabilities                                                           $0       $0       $0
Total Liabilities                                                               $0       $0       $0

Paid-in Capital                                                                 $0       $0       $0
Retained Earnings                                                               $0       $0       $0
Earnings                                                                        $0       $0       $0
Total Capital                                                                   $0       $0       $0
Total Liabilities and Capital                                                   $0       $0       $0

Net Worth                                                                       $0       $0       $0




[Your Name, Owner - Tel xxx-xxx-xxxx]                                                                   Page 17
                                                   360 Active

8.7 Business Ratios

    Business ratios for the years of this plan are shown below. Industry profile ratios based on the NAICS 446199: All Other
    Health and Personal Care Stores and Services, are shown for comparison.

Table: Ratios

Ratio Analysis
                                                        2011             2012             2013       Industry Profile
Sales Growth                                           0.00%            9.63%            6.50%                5.91%

Percent of Total Assets
Other Current Assets                                   1.21%            0.67%            0.45%              26.96%
Total Current Assets                                  91.43%           95.28%           96.81%              84.54%
Long-term Assets                                       8.57%            4.72%            3.19%              15.46%
Total Assets                                         100.00%          100.00%          100.00%             100.00%

Current Liabilities                                    3.96%            1.83%            1.32%              45.50%
Long-term Liabilities                                  0.00%            0.00%            0.00%              13.50%
Total Liabilities                                      3.96%            1.83%            1.32%              59.00%
Net Worth                                             96.04%           98.17%           98.68%              41.00%

Percent of Sales
Sales                                                100.00%          100.00%          100.00%             100.00%
Gross Margin                                          98.94%           98.63%           98.24%              21.88%
Selling, General & Administrative                     68.58%           68.68%           63.55%               9.27%
Expenses
Advertising Expenses                                   0.00%           21.31%           20.00%                0.83%
Profit Before Interest and Taxes                      95.99%           93.31%           92.89%                1.94%

Main Ratios
Current                                                 23.08            52.08            73.18                1.62
Quick                                                   23.08            52.08            73.18                0.70
Total Debt to Total Assets                             3.96%            1.83%            1.32%              64.83%
Pre-tax Return on Net Worth                          114.62%           65.85%           46.90%               7.38%
Pre-tax Return on Assets                             110.08%           64.64%           46.28%               2.59%




[Your Name, Owner - Tel xxx-xxx-xxxx]                                                                                     Page 18
                                                            360 Active


                 Additional Ratios                              2011                2012          2013
                 Net Profit Margin                            67.19%              65.31%        65.02%               n.a
                 Return on Equity                             80.24%              46.09%        32.83%               n.a

                 Activity Ratios
                 Accounts Payable Turnover                         9.50             12.17           12.17            n.a
                 Payment Days                                        27                33              29            n.a
                 Total Asset Turnover                              1.15              0.69            0.50            n.a

                 Debt Ratios
                 Debt to Net Worth                                 0.04              0.02            0.01            n.a
                 Current Liab. to Liab.                            1.00              1.00            1.00            n.a

                 Liquidity Ratios
                 Net Working Capital                       $1,224,936          $2,374,918    $3,594,192              n.a
                 Interest Coverage                               0.00                0.00          0.00              n.a

                 Additional Ratios
                 Assets to Sales                                   0.87              1.44            2.01            n.a
                 Current Debt/Total Assets                          4%                2%              1%             n.a
                 Acid Test                                        23.08             52.08           73.18            n.a
                 Sales/Net Worth                                   1.19              0.71            0.50            n.a
                 Dividend Payout                                   0.00              0.00            0.00            n.a

                 Table: Sales Forecast

Sales Forecast
                                          Month   Month   Month      Month        Month     Month      Month     Month     Month   Month   Mo
                                              1       2       3          4            5         6          7         8         9      10
Sales
Row 1                                        $0     $0      $0            $0          $0      $0            $0     $0        $0      $0
Row 2                                        $0     $0      $0            $0          $0      $0            $0     $0        $0      $0
Row 3                                        $0     $0      $0            $0          $0      $0            $0     $0        $0      $0
Total Sales                                  $0     $0      $0            $0          $0      $0            $0     $0        $0      $0

Direct Cost of Sales                      Month   Month   Month      Month        Month     Month      Month     Month     Month   Month   Mo
                                              1       2       3          4            5         6          7         8         9      10
Row 1                                        $0      $0      $0         $0           $0        $0         $0        $0        $0      $0
Row 2                                        $0      $0      $0         $0           $0        $0         $0        $0        $0      $0
Row 3                                        $0      $0      $0         $0           $0        $0         $0        $0        $0      $0
Subtotal Direct Cost of                      $0      $0      $0         $0           $0        $0         $0        $0        $0      $0
Sales




                 [Your Name, Owner - Tel xxx-xxx-xxxx]                                                                        Page 19
                                                      Appendix



                 Table: Personnel

Personnel Plan
                                    Month   Month   Month   Month     Month   Month   Month   Month   Month    Month
                                        1       2       3       4         5       6       7       8       9       10
Name or Title or Group                 $0      $0      $0      $0        $0      $0      $0      $0      $0       $0
Name or Title or Group                 $0      $0      $0      $0        $0      $0      $0      $0      $0       $0
Name or Title or Group                 $0      $0      $0      $0        $0      $0      $0      $0      $0       $0
Total People                            0       0       0       0         0       0       0       0       0        0

Total Payroll                         $0      $0      $0         $0     $0      $0      $0      $0        $0     $0




                                                                                                 Page 2
                                                                   Appendix



                   Table: Profit and Loss

Pro Forma Profit
and Loss
                                      Month      Month    Month      Month    Month    Month    Month    Month    Month    Month
                                          1          2        3          4        5        6        7        8        9       10
Sales                                    $0         $0       $0         $0       $0       $0       $0       $0       $0       $0
Direct Cost of Sales                     $0         $0       $0         $0       $0       $0       $0       $0       $0       $0
Other Costs of                           $0         $0       $0         $0       $0       $0       $0       $0       $0       $0
Sales
Total Cost of Sales                         $0      $0       $0         $0       $0       $0       $0       $0        $0      $0

Gross Margin                              $0         $0       $0         $0       $0       $0       $0       $0       $0       $0
Gross Margin %                        0.00%      0.00%    0.00%      0.00%    0.00%    0.00%    0.00%    0.00%    0.00%    0.00%


Expenses
Payroll                                     $0      $0       $0         $0       $0       $0       $0       $0        $0      $0
Marketing/Promotio                          $0      $0       $0         $0       $0       $0       $0       $0        $0      $0
n
Depreciation                                $0      $0       $0         $0       $0       $0       $0       $0        $0      $0
Rent                                        $0      $0       $0         $0       $0       $0       $0       $0        $0      $0
Utilities                                   $0      $0       $0         $0       $0       $0       $0       $0        $0      $0
Insurance                                   $0      $0       $0         $0       $0       $0       $0       $0        $0      $0
Payroll Taxes                15%            $0      $0       $0         $0       $0       $0       $0       $0        $0      $0
Other                                       $0      $0       $0         $0       $0       $0       $0       $0        $0      $0

Total Operating                             $0      $0       $0         $0       $0       $0       $0       $0        $0      $0
Expenses

Profit Before                               $0      $0       $0         $0       $0       $0       $0       $0        $0      $0
Interest and Taxes
EBITDA                                      $0      $0       $0         $0       $0       $0       $0       $0        $0      $0
 Interest Expense                           $0      $0       $0         $0       $0       $0       $0       $0        $0      $0
 Taxes Incurred                             $0      $0       $0         $0       $0       $0       $0       $0        $0      $0

Net Profit                                $0         $0       $0         $0       $0       $0       $0       $0       $0       $0
Net Profit/Sales                      0.00%      0.00%    0.00%      0.00%    0.00%    0.00%    0.00%    0.00%    0.00%    0.00%




                                                                                                             Page 3
                                              Appendix



Table: Cash Flow

Pro Forma Cash Flow
                                      Month    Month     Month   Month   Month   Month   Month    Month   Mon
                                          1        2         3       4       5       6       7        8
Cash Received

Cash from Operations
Cash Sales                              $0        $0       $0      $0      $0      $0       $0      $0      $
Subtotal Cash from                      $0        $0       $0      $0      $0      $0       $0      $0      $
Operations

Additional Cash Received
Sales Tax, VAT, HST/GST       0.00%     $0        $0       $0      $0      $0      $0       $0      $0      $
Received
New Current Borrowing                   $0        $0       $0      $0      $0      $0       $0      $0      $
New Other Liabilities                   $0        $0       $0      $0      $0      $0       $0      $0      $
(interest-free)
New Long-term Liabilities               $0        $0       $0      $0      $0      $0       $0      $0      $
Sales of Other Current                  $0        $0       $0      $0      $0      $0       $0      $0      $
Assets
Sales of Long-term Assets               $0        $0       $0      $0      $0      $0       $0      $0      $
New Investment Received                 $0        $0       $0      $0      $0      $0       $0      $0      $
Subtotal Cash Received                  $0        $0       $0      $0      $0      $0       $0      $0      $

Expenditures                          Month    Month     Month   Month   Month   Month   Month    Month   Mon
                                          1        2         3       4       5       6       7        8

Expenditures from
Operations
Cash Spending                           $0        $0       $0      $0      $0      $0       $0      $0      $
Bill Payments                           $0        $0       $0      $0      $0      $0       $0      $0      $
Subtotal Spent on                       $0        $0       $0      $0      $0      $0       $0      $0      $
Operations

Additional Cash Spent
Sales Tax, VAT, HST/GST                 $0        $0       $0      $0      $0      $0       $0      $0      $
Paid Out
Principal Repayment of                  $0        $0       $0      $0      $0      $0       $0      $0      $
Current Borrowing
Other Liabilities Principal             $0        $0       $0      $0      $0      $0       $0      $0      $
Repayment
Long-term Liabilities                   $0        $0       $0      $0      $0      $0       $0      $0      $
Principal Repayment
Purchase Other Current                  $0        $0       $0      $0      $0      $0       $0      $0      $
Assets
Purchase Long-term                      $0        $0       $0      $0      $0      $0       $0      $0      $
Assets
Dividends                               $0        $0       $0      $0      $0      $0       $0      $0      $
Subtotal Cash Spent                     $0        $0       $0      $0      $0      $0       $0      $0      $

Net Cash Flow                           $0        $0       $0      $0      $0      $0       $0      $0      $
Cash Balance                            $0        $0       $0      $0      $0      $0       $0      $0      $



                                                                                         Page 4
                                              Appendix



Table: Balance Sheet

Pro Forma Balance
Sheet
                                          Month   Month   Month   Month   Month   Month    Month   Month   Mo
                                              1       2       3       4       5       6        7       8
Assets                    Starting
                          Balances

Current Assets
Cash                                 $0     $0      $0      $0      $0      $0      $0        $0     $0
Other Current Assets                 $0     $0      $0      $0      $0      $0      $0        $0     $0
Total Current Assets                 $0     $0      $0      $0      $0      $0      $0        $0     $0

Long-term Assets
Long-term Assets                     $0     $0      $0      $0      $0      $0      $0        $0     $0
Accumulated                          $0     $0      $0      $0      $0      $0      $0        $0     $0
Depreciation
Total Long-term Assets               $0     $0      $0      $0      $0      $0      $0        $0     $0
Total Assets                         $0     $0      $0      $0      $0      $0      $0        $0     $0

Liabilities and Capital                   Month   Month   Month   Month   Month   Month    Month   Month   Mo
                                              1       2       3       4       5       6        7       8

Current Liabilities
Accounts Payable                     $0     $0      $0      $0      $0      $0      $0        $0     $0
Current Borrowing                    $0     $0      $0      $0      $0      $0      $0        $0     $0
Other Current                        $0     $0      $0      $0      $0      $0      $0        $0     $0
Liabilities
Subtotal Current                     $0     $0      $0      $0      $0      $0      $0        $0     $0
Liabilities

Long-term Liabilities                $0     $0      $0      $0      $0      $0      $0        $0     $0
Total Liabilities                    $0     $0      $0      $0      $0      $0      $0        $0     $0

Paid-in Capital                      $0     $0      $0      $0      $0      $0      $0        $0     $0
Retained Earnings                    $0     $0      $0      $0      $0      $0      $0        $0     $0
Earnings                             $0     $0      $0      $0      $0      $0      $0        $0     $0
Total Capital                        $0     $0      $0      $0      $0      $0      $0        $0     $0
Total Liabilities and                $0     $0      $0      $0      $0      $0      $0        $0     $0
Capital

Net Worth                            $0     $0      $0      $0      $0      $0      $0        $0     $0




                                                                                          Page 5
                                                               Appendix


								
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