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Business Plan for Online Entertainment Website

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Business Plan for Online Entertainment Website Powered By Docstoc
					Business Plan for Online
Entertainment Website
This Business Plan for an Online Entertainment Website allows entrepreneurs or
business owners to create a comprehensive and professional business plan. This
template form allows a business to outline the company's objectives and detail both
current company information as well as any past performance. Companies should
include a complete market analysis in their plan to help showcase why their business
strategy will be effective in the market. Future company plans, including production
targets, management strategy, and financial forecasting, should be used to demonstrate
and confirm that the company's short-term and long-term objective can and will be met.
This model plan can be customized to best fit the unique needs of any entrepreneur or
owner that is seeking to create a strong business plan.
                                    Insert Your Logo Here




                                [YOUR COMPANY NAME]
                                   [Name], Co-Owner
                                  [Name], Co-Owner


                                 BUSINESS PLAN 20___




© Copyright 2012 Docstoc Inc.                               1
                                             Confidentiality Agreement

The undersigned reader acknowledges that the information provided by [Your Company Name] in this business
plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [Your
Company Name].

It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in
nature, other than information which is in the public domain through other means and that any disclosure or use of
same by reader may cause serious harm or damage to [Your Company Name].

Upon request, this document is to be immediately returned to [Your Company Name].




___________________
Signature

___________________
Name (typed or printed)

___________________
Date




                          This is a business plan. It does not imply an offering of securities.




© Copyright 2012 Docstoc Inc.                                                                     2
                                                                  Table of Contents



1.0 Executive Summary...............................................................................................................................1
   1.1 Objectives ..........................................................................................................................................4
   1.2 Mission ..............................................................................................................................................4
   1.3 Keys to Success .................................................................................................................................4
2.0 Company Summary ...............................................................................................................................4
   2.1 Company Ownership .........................................................................................................................5
   2.2 Start-up Summary ..............................................................................................................................5
      Table: Start-up .....................................................................................................................................5
3.0 Services..................................................................................................................................................6
4.0 Market Analysis Summary ....................................................................................................................7
   Revenue and commercial ventures ..........................................................................................................8
      Media sponsorship ...............................................................................................................................8
   4.1 Market Segmentation.........................................................................................................................9
      Table: Market Analysis......................................................................................................................10
   4.2 Target Market Segment Strategy .....................................................................................................11
   4.3 Service Business Analysis ...............................................................................................................12
      4.3.1 Competition and Buying Patterns .............................................................................................14
5.0 Strategy and Implementation Summary ..............................................................................................14
   5.1 SWOT Analysis ...............................................................................................................................15
      5.1.1 Strengths ...................................................................................................................................15
      5.1.2 Weaknesses...............................................................................................................................15
      5.1.3 Opportunities ............................................................................................................................15
      5.1.4 Threats ......................................................................................................................................15
   5.2 Competitive Edge ............................................................................................................................15
   5.3 Marketing Strategy ..........................................................................................................................16
   5.4 Sales Strategy...................................................................................................................................16
      5.4.1 Sales Forecast ...........................................................................................................................17
         Table: Sales Forecast ................................................................................................................17
   6.1 Personnel Plan .................................................................................................................................18
      Table: Personnel ................................................................................................................................18
7.0 Financial Plan ......................................................................................................................................19
   7.1 Start-up Funding ..............................................................................................................................19
      Table: Start-up Funding .....................................................................................................................19
   7.2 Important Assumptions....................................................................................................................20
   7.3 Projected Profit and Loss.................................................................................................................20
      Table: Profit and Loss........................................................................................................................20
   7.4 Projected Cash Flow ........................................................................................................................21
      Table: Cash Flow ...............................................................................................................................21
   7.6 Projected Balance Sheet ..................................................................................................................23
      Table: Balance Sheet .........................................................................................................................23
   7.7 Business Ratios ................................................................................................................................24
      Table: Ratios ......................................................................................................................................24




                                                                                                                                                    Page 1
                                       [Your Company Name]

1.0 Executive Summary

   INTRODUCTION

   [Your Website Name]is where the people get to determine what's hot and what's not. The music lovers and
   consumers take the power back from big business and decide who should be seen. New Talent fuels any
   industry.

   As an artist, the first step is to embed their music or video and decide which category to enter. Then, fans tell
   artists what they think about it. Artists can campaign and propel their way to the No. 1 spot. [Your
   Name]’sunique judging system makes sure that each piece is judged fairly by the real audience. No rigging,
   no cheating and no celebrity judges are involved. At the end of each month, the top two talents in each
   category go head-to-head in the Final Two Contest Page to determine the Grand Prize winner. Fans help
   decide who win while discovering Hot New Talent. Winners will win prizes.

   [Your Website Name]was started and funded by enthusiasts and private investors who are really passionate
   about one thing; bringing true democracy back to entertainment. [Your Website Name]aims to make sure that
   artists get a fair shot...and that fans can find emerging artists that they love.

   The Company will also set up a wagering system to where viewers can make bets on who they think will win.
   They will have the capacity to challenge other viewers, which will aid in end-user social interaction.

   [Your Website Name]will attract talent by offering a cash prize to the one selected with the most views and
   ratings. For example, the first one to get 100 votes will receive $100. This is mutually beneficial for both the
   Company and the talent, as it inspires talent to pass the word along to all of their family, friends and
   colleagues which, in turn, drives more traffic to the site.

   [Your Website Name]will be a "one-stop-shop" in terms of combining all of the current media social networks
   together 
				
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Description: This Business Plan for an Online Entertainment Website allows entrepreneurs or business owners to create a comprehensive and professional business plan. This template form allows a business to outline the company's objectives and detail both current company information as well as any past performance. Companies should include a complete market analysis in their plan to help showcase why their business strategy will be effective in the market. Future company plans, including production targets, management strategy, and financial forecasting, should be used to demonstrate and confirm that the company's short-term and long-term objective can and will be met. This model plan can be customized to best fit the unique needs of any entrepreneur or owner that is seeking to create a strong business plan.
This document is also part of a package How to Network 10 Documents Included