Business Plan for Music Record Label

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					Business Plan for Music
Record Label
This Business Plan for a Music Record Label allows entrepreneurs or business owners
to create a comprehensive and professional business plan. This template form allows a
business to outline the company's objectives and detail both current company
information as well as any past performance. Companies should include a complete
market analysis in their plan to help showcase why their business strategy will be
effective in the market. Future company plans, including production targets,
management strategy, and financial forecasting, should be used to demonstrate and
confirm that the company's short-term and long-term objective can and will be met. This
model plan can be customized to best fit the unique needs of any entrepreneur or owner
that is seeking to create a strong business plan.
                                                      [Company Name 20___




                            [Company Name]
                                         [Name]

                                        [Address]

                                  Email: [Email Address]

                                  Phone: XXX-XXX-XXXX

                                Web Site: [Website Address]




© Copyright 2012 Docstoc Inc.                                    1
                                                                [Company Name 20___


                                       Confidentiality Agreement

The undersigned reader acknowledges that the information provided by [Company Name] in this
business plan is confidential; therefore, reader agrees not to disclose it without the express written
permission of [Company Name].

It is acknowledged by reader that information to be furnished in this business plan is in all respects
confidential in nature, other than information which is in the public domain through other means
and that any disclosure or use of same by reader may cause serious harm or damage to [Company
Name].

Upon request, this document is to be immediately returned to [Company Name].




___________________
Signature

___________________
Name (typed or printed)

___________________
Date




                   This is a business plan. It does not imply an offering of securities.




© Copyright 2012 Docstoc Inc.                                                          2
                                                               Table of Contents



1.0 Executive Summary .....................................................................................................................1
  1.1 Objectives ....................................................................................................................................1
  1.2 Mission...........................................................................................................................................2
  1.3 Keys to Success .........................................................................................................................2
2.0 Company Summary......................................................................................................................2
  2.1 Company Ownership................................................................................................................2
  2.2 Company History.......................................................................................................................2
    Table: Past Performance ............................................................................................................3
3.0 Services.............................................................................................................................................4
4.0 Market Analysis Summary.........................................................................................................4
  4.1 Market Segmentation ..............................................................................................................5
    Table: Market Analysis................................................................................................................5
  4.2 Target Market Segment Strategy .......................................................................................6
  4.3 Service Business Analysis ......................................................................................................6
    4.3.1 Competition and Buying Patterns ...............................................................................7
5.0 Strategy and Implementation Summary .............................................................................7
  5.1 SWOT Analysis ...........................................................................................................................7
    5.1.1 Strengths..............................................................................................................................7
    5.1.2 Weaknesses.........................................................................................................................7
    5.1.3 Opportunities ......................................................................................................................8
    5.1.4 Threats ..................................................................................................................................8
  5.2 Competitive Edge ......................................................................................................................8
  5.3 Marketing Strategy...................................................................................................................8
  5.4 Sales Strategy ............................................................................................................................9
    5.4.1 Sales Forecast ....................................................................................................................9
      Table: Sales Forecast ..............................................................................................................9
  5.5 Milestones ..................................................................................................................................11
    Table: Milestones ........................................................................................................................11
6.0 Management Summary ............................................................................................................11
  6.1 Personnel Plan ..........................................................................................................................11
7.0 Financial Plan ................................................................................................................................11
  7.1 Important Assumptions ........................................................................................................12
  7.2 Break-even Analysis ..............................................................................................................12
    Table: Break-even Analysis ....................................................................................................13
  7.3 Projected Profit and Loss .....................................................................................................13
    Table: Cash Flow .........................................................................................................................17
  7.5 Projected Balance Sheet ......................................................................................................19
Table: Balance Sheet.........................................................................................................................19
  7.6 Business Ratios ........................................................................................................................21
    Table: Ratios .................................................................................................................................21
  7.7 Long-term Plan ........................................................................................................................22




                                                                                                                                                Page 1
                                                            [Company Name] 2010

1.0 Executive Summary

   [Company Name] is led by a respected businessman, [Name], who has considerable experience
   in running an effective business. [Company Name]is a music and sound recording studio,
   located in Washington State in the city of Lakewood. The Company's owner [Name] offers more
   than 10 years of industry experience. He has a strong background in sound recording, audio
   engineering and promotional marketing and designing. He also has notable experience in the
   entertainment field.

   The focus of this business plan is to put forth objectives to provide audio recording services for
   musicians/artists, to provide quality promotional materials for musicians/artists, increase sales
   and customer base, and to offer outstanding videography services in the near future. [Company
   Name]is ready to elevate to the next step. The Company is seeking a business loan in the
   amount     of    $100,000.     The loan    will be used    in the   areas    of new    equipment
   purchases, equipment upgrades and advertising.




                                 Highlights
     $70,000


     $60,000


     $50,000

                                                                          Sales
     $40,000
                                                                          Gross Margin
     $30,000
                                                                          Net Profit

     $20,000


     $10,000


         $0
                 2010     2011         2012       2013     2014



1.1 Objectives

   [Company Name] has four main objectives:

   1. To provide exceptional audio recording services for musicians/artists.

   2. To provide promotional materials (posters, fliers, cd covers) for musicians/artists.

   3. To increase sales and customer base.

   4. To offer outstanding videography services in the near future.


                                              [Name] XXX-XXX-XXXX| Table: Balance Sheet 1
                                                            [Company Name] 2010

1.2 Mission

   [Company Name]’s mission is to provide an environment in which personal artistry is
   encouraged and creativity is inspired as well as expressed. We will commit to our customers by
   providing a professional full-service recording studio and video production Company dedicated
   to supplying superior quality at affordable rates.

1.3 Keys to Success

   1.   Provide professional quality audio production
   2.   Guarantee client satisfaction
   3.   Maintain exiting clients to refer future business
   4.   Have affordable rates

2.0 Company Summary

   Company: [Company Name]
   Address: [Address]
   Phone: XXX-XXX-XXXX
   Email: [Email Address]
   Web Site: [Website Address]

   [Company Name] is a music and sound recording studio, located in Washington State in the city
   of Lakewood. The Company was established in 1999 by the sole proprietor, [Name], who brings
   more than 10 years experience to the recording industry.

   [Company Name] sits between two military bases, the McChord Air Force Base and Fort Lewis
   Army Base. The 800 sq ft building consist of three rooms: a waiting area, a pre-production area
   and post production area with a state of the art recording sound booth. It is the only full
   service, professional recording studio in the area.

2.1 Company Ownership

   [Company Name] is a sole proprietorship. The sole owner is [Name].

2.2 Company History

   Sales for 2007, 2008 and 2009 were $32,392, $39,474, and $45,657, respectively. Earnings for
   this period were $6,485, $8,388, and $6,436, respectively.

   The Past Financial Performance shows that we have had an increase in sales, while our earnings
   have declined. This is due to our main customers (military members) deploying back to Iraq
   and Afghanistan. However, we anticipate large profits once the soldiers return to Fort Lewis,
   Washington and at the McChord Air Force Base.




                                           [Name] XXX-XXX-XXXX| Table: Balance Sheet 2
                                                                   [Company Name] 2010

Table: Past Performance

Past Performance
                                                2007       2008       2009
Sales                                        $32,392    $39,474    $45,657
Gross Margin                                 $32,392    $39,474    $45,657
Gross Margin %                              100.00%    100.00%    100.00%
Operating Expenses                           $17,621    $11,593    $23,973

Balance Sheet
                                               2007       2008       2009

Current Assets
Cash                                         $4,893     $1,287     $1,863
Other Current Assets                         $4,732     $4,274     $3,784
Total Current Assets                         $9,625     $5,561     $5,647

Long-term Assets
Long-term Assets                                 $0         $0         $0
Accumulated Depreciation                         $0         $0         $0
Total Long-term Assets                           $0         $0         $0

Total Assets                                 $9,625     $5,561     $5,647

Current Liabilities
Accounts Payable                                 $0         $0         $0
Current Borrowing                                $0         $0         $0
Other Current Liabilities (interest free)        $0         $0         $0
Total Current Liabilities                        $0         $0         $0

Long-term Liabilities                            $0         $0         $0
Total Liabilities                                $0         $0         $0

Paid-in Capital                                $400        $400       $400
Retained Earnings                            $2,740    ($3,227)   ($1,189)
Earnings                                     $6,485      $8,388     $6,436
Total Capital                                $9,625      $5,561     $5,647

Total Capital and Liabilities                $9,625     $5,561     $5,647

Other Inputs
Payment Days                                     30         30         30




                                               [Name] XXX-XXX-XXXX| Table: Balance Sheet 3
                                                            [Company Name] 2010

                              Past Performance
     $50,000

     $45,000

     $40,000

     $35,000
                                                                               Sales
     $30,000

     $25,000
                                                                               Gross

     $20,000                                                                   Net

     $15,000

     $10,000

      $5,000

           $0
                     2007               2008                2009



3.0 Services

   [Company Name] provides sound recording services throughout the Lakewood, Washington
   area. These superior services include:

           Professional audio recording
           Manufacture and press compact discs for artists
           Creating innovative sound and concepts
           Military appreciation discounts
           Discount services for children interested in recording music or making songs

4.0 Market Analysis Summary

   The overall market for sound recording is immense and the demand for sound recordings is
   increasing. Sound recordings aids the booming technology field that delivers audio to
   computers, MP3 players, etc. Sound engineering technicians operate machines and equipment
   to record, synchronize, mix, or reproduce music, voices, or sound effects in recording studios,
   sporting arenas, theater productions, or movie and video productions. Related industries
   include: Music Publishing; Sheet Music Publishing; Record, CD, Tape Production; Integrated
   Record Production/Distribution.

   [Company Name] provides sound recording services to local vocal talent, whether
   they're independent artist, military musicians and children interested in tutorial sessions in
   audio recording. The Company is close to two military bases and provides a stress-free place
   for soldiers and veterans to utilize their musical capabilities. These military crowds have a
   unique talent and passion, and are willing to spend money on sound recording to keep a
   competitive edge in the music industry.

   [Company Name] anticipate market growth by 2011 when soldiers are deployed back to Fort
   Lewis, Washington and at the McChord Air Force Base.


                                          [Name] XXX-XXX-XXXX| Table: Balance Sheet 4
                                                             [Company Name] 2010


4.1 Market Segmentation

   Our market segmentation scheme is fairly straightforward, and focuses on our target market,
   customers within the music and sound recording industry. These customers prefer
   certain quality of work and it’s our duty to deliver on their expectations.

   The information contained in our market analysis table, displays [Company Name] main
   markets, which are local independent artists, military musicians and children. [Company
   Name]’s proximity to the military base aids us in gaining our military clients, who are our
   biggest and more popular market. Our market for local independent artists exists due to
   our professional reputation, the Company's ideal location as well as through the long-standing
   relationship we've developed. Our children clientele exist due to the tutorial sessions we offer in
   our community. [Company Name]’s demographics are Lakewood citizens between 13-29 years-
   old.

   Our customers appreciate our innovative concepts, unique sounds and exceptional service.
   They utilize us to maximize their productivity. These customers have the option to do business
   with other recording studios, but they understand that working with [Company Name] is
   beneficial to them because we deliver the quality audio engineering service and environment
   that they desire.

Table: Market Analysis

Market Analysis
                               2010     2011     2012     2013     2014
Potential Customers   Growth                                                CAGR
Military Musicians        2%   23,351   23,818   24,294   24,780   25,276   2.00%
Independent Artist        2%   17,114   17,456   17,805   18,161   18,524   2.00%
Children                  2%   14,203   14,487   14,777   15,073   15,374   2.00%
Total                  2.00%   54,668   55,761   56,876   58,014   59,174   2.00%




                                          [Name] XXX-XXX-XXXX| Table: Balance Sheet 5
                                                           [Company Name] 2010

                     Market Analysis (Pie)




                                                                    Military Musicians

                                                                    Independent Artist

                                                                    Children




4.2 Target Market Segment Strategy

   Currently, [Company Name] serve the music recording market segment. Since our Company is
   located between two military bases, the target market is Military musicians. This group has the
   talent and funds to keep our business successful. They utilize us to build onto their audio
   portfolio, and to provide excellent engineering service. Furthermore, since this segment is
   relatively well connected, establishing a stronger reputation among such clients will strengthen
   our Company.

   Because we mainly focus on the music recording market, we know how to meet the specific
   needs of our clients. Therefore, we will reach our target market through word-of-
   mouth marketing, fliers and business cards. We will distribute our marketing material at:

      Barbershops
      Tattoo parlors
      Nightclubs
      Hair salons
      Other neighborhood business

4.3 Service Business Analysis

   As a music recording Company, [Company Name], specializes in audio recording. It’s our duty
   to offer our customers the best engineering services, a professional atmosphere and
   comfortable environment. We also provide musicians/artist with promotional materials, such
   as: fliers, posters and cd covers at a very reasonable price.

   As simple as it may be, our method of executing exceptional customer service has an important
   effect on the bottom line: People want to give their business to those who appreciate it. Skillful
   use of strong communication will bring the business we desire.



                                         [Name] XXX-XXX-XXXX| Table: Balance Sheet 6
                                                           [Company Name] 2010

4.3.1 Competition and Buying Patterns

   [Company Name] is the only full service, professional recording studio in the Lakewood,
   Washington area; thus, our business is in a non-competitive environment. The music recording
   Company has a very modern and abstract sound. Most artists/musicians are
   attracted to [Company Name] because they know [Company Name]understands their vision.
   The owner, [Name] has over 10 years of experience in the music recording industry and relates
   to his military customers due to his army background.

   Producers and audio engineers seek to establish strong relationships with clients to ensure
   that they are satisfied. Our goal is to fulfill our client’s strict demands because it aids us in
   generating future business. If our client is happy, they will recommend us to others who need
   our service.

   Oftentimes word of mouth marketing provides more business than advertising; thus we
   heavily rely on word of mouth to generate business. Additionally, our reasonable prices, quality
   service and unique sound also contribute in gaining new clients or business.

5.0 Strategy and Implementation Summary

   We have clearly defined the target market and have differentiated ourselves by offering a solid
   solution to fulfilling our customer’s needs. Reasonable sales targets have been established with
   an implementation plan designed to ensure the goals set forth below are achieved.

5.1 SWOT Analysis

   The SWOT analysis aids in displaying the internal strengths and weaknesses that [Company
   Name] must address. It allows us to examine the opportunities presented to [Company Name]
   as well as potential threats. The Company's strength will help it to succeed. These strengths
   are: having an outstanding reputation, 11 years of industry knowledge, quality production and
   sound, excellent and stable staff, essential equipment, high customer loyalty and good referral
   relationships as well as strong media relationships. Strengths are valuable, but it is also
   important to realize the weaknesses [Company Name] must address. These weaknesses
   include: lack of money to advertise and cost factor associated with keeping state-of-the-art
   hardware.

5.1.1 Strengths

      Outstanding reputation.
      11 years of industry knowledge.
      Quality production and sound.
      Excellent and stable staff, offering personalized customer service.
      Essential equipment.
      High customer loyalty and good referral relationships.
      Strong media relationships

5.1.2 Weaknesses

      Cost factor associated with keeping state-of-the-art hardware.
      Lack of money to advertise



                                          [Name] XXX-XXX-XXXX| Table: Balance Sheet 7
                                                            [Company Name] 2010


5.1.3 Opportunities

      Growing market with a significant percentage of our target market still not knowing we
       exist.
      Strategic alliances offering sources for referrals and joint marketing activities to extend our
       reach.

5.1.4 Threats

      Emerging local competitors. Currently, [Company Name] is the only full service,
       professional recording studio in the area. However, additional competitors are on the
       horizon, and we need to be prepared for their entry into the market. Our superb service and
       expertise is designed to build customer loyalty.

5.2 Competitive Edge

   [Company Name]' competitive edge relies in our ability to position ourselves as strategic ally
   with our customers. [Company Name]' reputation of being trustworthy and reliable is
   important. By building a business based on long-standing relationships with satisfied clients, we
   simultaneously build defenses against competition. The longer the relationship stands, the more
   we help our clients understand what we offer them and why they need it.

5.3 Marketing Strategy

   Our marketing strategy involves advertising and reaching all the potential clients that we can.
   Our goal is to provide exceptional service to our customers. We know what each customer
   needs and aim to satisfy them.

   Currently, [Company Name] has an advantage because the owner/producer, [Name] is a
   superior business man that has excellent audio engineering and communication skills. [Name]
   also offers 11 years of experience to the music recording industry.




                                          [Name] XXX-XXX-XXXX| Table: Balance Sheet 8
                                                               [Company Name] 2010

5.4 Sales Strategy

   The owner [Name] has excellent customer relations and interpersonal skills; these are the skills
   which have been useful in making customers/musicians comfortable in trusting [Company
   Name] to produce and record music for them. Keeping customers happy, we feel, is an implicit
   part of building a relationship that will encourage repeat business.

5.4.1 Sales Forecast

   [Company Name] averages about 21 sessions a month. Studio sessions cost $50/hr. Most
   sessions last 3 hours; thus each session totals $150.

   Each   promotional design    cost   $100.   [Company     Name]designs     between    50-100
   promotional designs a year. The average monthly income for promotional designs is $700.

   Our 2010 forecast for [Company Name]' total sales are $46,200. During the years 2011 - 2014
   we will see a 10% annual increase.

Table: Sales Forecast

Sales Forecast
                                  2010      2011      2012      2013      2014
Unit Sales
Audio Production                   252       277       305       335       369
Promotional Design                  84        92       102       112       123
Total Unit Sales                   336       370       407       447       492

Unit Prices                        2010      2011      2012      2013      2014
Audio Production                $150.00   $150.00   $150.00   $150.00   $150.00
Promotional Design              $100.00   $100.00   $100.00   $100.00   $100.00

Sales
Audio Production                $37,800   $41,580   $45,738   $50,312   $55,343
Promotional Design               $8,400    $9,240   $10,164   $11,180   $12,298
Total Sales                     $46,200   $50,820   $55,902   $61,492   $67,641

Direct Unit Costs                 2010      2011      2012      2013      2014
Audio Production                  $1.50     $1.50     $1.50     $1.50     $1.50
Promotional Design                $0.00     $0.00     $0.00     $0.00     $0.00

Direct Cost of Sales
Audio Production                  $378      $416      $457      $503      $553
Promotional Design                  $0        $0        $0        $0        $0
Subtotal Direct Cost of Sales     $378      $416      $457      $503      $553




                                            [Name] XXX-XXX-XXXX| Table: Balance Sheet 9
                                                                                       [Company Name] 2010



                              Sales Monthly
$4,000

$3,600

$3,200

$2,800

$2,400
                                                                                           Audio Production
$2,000
                                                                                           Promotional Design
$1,600

$1,200

 $800

 $400

   $0
                                                Jul
          Jan

                 Feb

                       Mar

                             Apr




                                          Jun




                                                                    Oct
                                    May




                                                      Aug

                                                              Sep




                                                                          Nov

                                                                                 Dec



                              Sales by Year

$70,000


$60,000


$50,000


$40,000                                                                                    Audio Production

                                                                                           Promotional Design
$30,000


$20,000


$10,000


    $0
                2010         2011          2012             2013          2014




                                                      [Name] XXX-XXX-XXXX| Table: Balance Sheet 10
                                                              [Company Name] 2010


5.5 Milestones

   In order to achieve the sales and marketing goals that have been outline in this business
   plan, the Company has deadlines to meet and ideas to implement. Some of these are outlined
   below:

   1.   Obtain a loan to improve business.
   2.   Update equipment and software.
   3.   Increase advertising.
   4.   Provide video recording services.

Table: Milestones

Milestones

Milestone        Start Date   End Date    Budget    Manager   Department
Advertising       4/1/2010     5/1/2010   $10,000    [Name]        Sales
New Equipment     4/1/2010     5/1/2010   $40,000    [Name]     Services
Video Services    4/1/2010     5/1/2010   $40,000    [Name]     Services
Totals                                    $90,000

6.0 Management Summary

   [Name] is the sole proprietor of [Company Name]. [Name] has more than 11 years of
   experience in the audio production industry and has extensive knowledge of the
   market. [Company Name] independently manages all aspects of the business and operates the
   Company without the assistance of a staff.

6.1 Personnel Plan

   [Company Name] is solely owned and operated by [Name]. There are no other employees or
   mangers.

7.0 Financial Plan

   The current financial plan for [Company Name] is to obtain a business loan in the amount of
   $100,000. The loan will be used to update and purchase new equipment and software, increase
   advertising and provide video recording services.

   The following sections of this plan will serve to describe [Company Name]’s financial plan in
   more detail:

       General Assumptions
       Break-even Analysis
       Profit and Loss
       Cash Flow
       Balance


                                            [Name] XXX-XXX-XXXX| Table: Balance Sheet 11
                                                         [Company Name] 2010

7.1 Important Assumptions

   The table below presents the assumptions used in the financial calculations of this business
   plan.

   The average per-unit revenue cost is estimated to be $137.50. The average per-unit variable
   cost is estimated to be $1.13. The estimated monthly fixed cost is $1,794.

7.2 Break-even Analysis

   For our break-even analysis, the monthly break-even stands at 13 units. The monthly sales
   needed to break-even are $1,809. The break-even analysis has been calculated on the "burn
   rate" of the Company. The Company feels that this gives the investor a more accurate picture
   of the actual risk of the venture.




                                        [Name] XXX-XXX-XXXX| Table: Balance Sheet 12
                                                                [Company Name] 2010

Table: Break-even Analysis

Break-even Analysis

Monthly Units Break-even              13
Monthly Revenue Break-even        $1,809

Assumptions:
Average Per-Unit Revenue         $137.50
Average Per-Unit Variable Cost     $1.13
Estimated Monthly Fixed Cost      $1,794




                                     Break-even Analysis
      $1,200

        $900

        $600

        $300

          $0

      ($300)

      ($600)

      ($900)

     ($1,200)

     ($1,500)


                0     2    4     6      8     10     12    14   16        18        20   22



7.3 Projected Profit and Loss

   The net income for 2010, 2011, 2012, 2013 and 2014 is forecast to be $46,200, $50,820,
   $55,902, $61,492 and $67,641, respectively. The net profit for the same period is
   $13,437, $15,156, $18,414, $22,012 and $25,983, respectively.

   The net profit sales for this            period   is   forecast   to        be    29.08%, 29.82%, 32.94%,
   35.80% and 38.41%, respectively.




                                            [Name] XXX-XXX-XXXX| Table: Balance Sheet 13
                                                                 [Company Name] 2010

Table: Profit and Loss

Pro Forma Profit and Loss
                                      2010      2011      2012      2013      2014
Sales                              $46,200   $50,820   $55,902   $61,492   $67,641
Direct Cost of Sales                  $378      $416      $457      $503      $553
Other Costs of Sales                    $0        $0        $0        $0        $0
Total Cost of Sales                   $378      $416      $457      $503      $553

Gross Margin                       $45,822   $50,404   $55,445   $60,989   $67,088
Gross Margin %                     99.18%    99.18%    99.18%    99.18%    99.18%


Expenses
Payroll                                 $0        $0        $0        $0        $0
Marketing/Promotion                 $6,252    $6,440    $6,633    $6,832    $7,037
Depreciation                            $0        $0        $0        $0        $0
Rent                                $5,352    $5,513    $5,678    $5,848    $6,024
Utilities                             $672      $692      $713      $734      $756
Insurance                             $204      $210      $216      $223      $230
Other                               $9,048    $9,319    $9,599    $9,887   $10,184

Total Operating Expenses           $21,528   $22,174   $22,839   $23,524   $24,230

Profit Before Interest and Taxes   $24,294   $28,230   $32,606   $37,465   $42,858
EBITDA                             $24,294   $28,230   $32,606   $37,465   $42,858
 Interest Expense                   $5,098    $6,579    $6,299    $6,019    $5,739
 Taxes Incurred                     $5,759    $6,495    $7,892    $9,434   $11,136

Net Profit                         $13,437   $15,156   $18,414   $22,012   $25,983
Net Profit/Sales                   29.08%    29.82%    32.94%    35.80%    38.41%




                                             [Name] XXX-XXX-XXXX| Table: Balance Sheet 14
                                                                 [Company Name] 2010



                                     Profit Monthly

$1,400


$1,200


$1,000

 $800


 $600


 $400

 $200


   $0
          Jan    Feb   Mar   Apr    May   Jun      Jul   Aug     Sep   Oct   Nov    Dec




                                      Profit Yearly


$24,000

$21,000

$18,000

$15,000

$12,000

 $9,000

 $6,000

 $3,000

    $0
                2010         2011           2012               2013          2014




                                          [Name] XXX-XXX-XXXX| Table: Balance Sheet 15
                                                                  [Company Name] 2010

                                   Gross Margin Monthly
$4,000

$3,600

$3,200

$2,800

$2,400

$2,000

$1,600

$1,200

 $800

 $400

   $0
          Jan    Feb   Mar   Apr     May   Jun      Jul   Aug     Sep   Oct   Nov    Dec




                                   Gross Margin Yearly

$70,000


$60,000


$50,000


$40,000


$30,000


$20,000


$10,000


    $0
                2010         2011            2012               2013          2014




                                           [Name] XXX-XXX-XXXX| Table: Balance Sheet 16
                                                             [Company Name] 2010

7.4 Projected Cash Flow

   [Company Name], has applied for a business loan of $100,000, and we forecast that we'll
   receive the $100,000 in the month of April. During this period, we'll use the funds to start our
   video services, purchase new equipment and increase advertising.

   Over the next 25 years, we will re-pay our loan using $334 a month or $4,000 a year.

   The purchase of other current assets reflects the $40,000 we will use in April to upgrade and
   purchase new equipment.

   The following table displays [Company Name]’s cash flow, and the chart illustrates monthly
   cash flow in the first year. Monthly cash flow projections are also included in the appendix.

Table: Cash Flow

Pro Forma Cash Flow
                                               2010      2011      2012       2013       2014
Cash Received

Cash from Operations
Cash Sales                                   $46,200   $50,820   $55,902    $61,492    $67,641
Subtotal Cash from Operations                $46,200   $50,820   $55,902    $61,492    $67,641

Additional Cash Received
Sales Tax, VAT, HST/GST Received                  $0        $0        $0         $0         $0
New Current Borrowing                             $0        $0        $0         $0         $0
New Other Liabilities (interest-free)             $0        $0        $0         $0         $0
New Long-term Liabilities                   $100,000        $0        $0         $0         $0
Sales of Other Current Assets                     $0        $0        $0         $0         $0
Sales of Long-term Assets                         $0        $0        $0         $0         $0
New Investment Received                           $0        $0        $0         $0         $0
Subtotal Cash Received                      $146,200   $50,820   $55,902    $61,492    $67,641

Expenditures                                   2010      2011      2012       2013       2014

Expenditures from Operations
Cash Spending                                     $0        $0        $0         $0         $0
Bill Payments                                $30,032   $35,464   $37,338    $39,317    $41,479
Subtotal Spent on Operations                 $30,032   $35,464   $37,338    $39,317    $41,479

Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out                  $0        $0        $0         $0         $0
Principal Repayment of Current Borrowing          $0        $0        $0         $0         $0
Other Liabilities Principal Repayment             $0        $0        $0         $0         $0
Long-term Liabilities Principal Repayment     $4,008    $4,000    $4,000     $4,000     $4,000
Purchase Other Current Assets                $40,000        $0        $0         $0         $0
Purchase Long-term Assets                         $0        $0        $0         $0         $0
Dividends                                         $0        $0        $0         $0         $0
Subtotal Cash Spent                          $74,040   $39,464   $41,338    $43,317    $45,479

Net Cash Flow                                $72,160   $11,356   $14,564    $18,176    $22,162
Cash Balance                                 $74,023   $85,379   $99,943   $118,119   $140,281


                                            [Name] XXX-XXX-XXXX| Table: Balance Sheet 17
                                                                        [Company Name] 2010

                                   Cash
$80,000

$70,000

$60,000

$50,000
                                                                                  Net Cash Flow
$40,000
                                                                                  Cash Balance
$30,000

$20,000

$10,000

    $0
          Jan         Mar         May         Jul         Sep         Nov
                Feb         Apr         Jun         Aug         Oct         Dec




                                                [Name] XXX-XXX-XXXX| Table: Balance Sheet 18
                                                            [Company Name] 2010

7.5 Projected Balance Sheet

   The net worth is $19,084, $34,240, $52,654, $74,666 and $100,649 for 2010, 2011, 2012,
   2013 and 2014 respectively.

Table: Balance Sheet

Pro Forma Balance Sheet
                              2010       2011       2012       2013       2014
Assets

Current Assets
Cash                        $74,023    $85,379    $99,943   $118,119   $140,281
Other Current Assets        $43,784    $43,784    $43,784    $43,784    $43,784
Total Current Assets       $117,807   $129,163   $143,727   $161,903   $184,065

Long-term Assets
Long-term Assets                 $0         $0         $0         $0         $0
Accumulated Depreciation         $0         $0         $0         $0         $0
Total Long-term Assets           $0         $0         $0         $0         $0
Total Assets               $117,807   $129,163   $143,727   $161,903   $184,065




                                         [Name] XXX-XXX-XXXX| Table: Balance Sheet 19
                                                                 [Company Name] 2010


Liabilities and Capital            2010       2011       2012       2013       2014

Current Liabilities
Accounts Payable                  $2,731     $2,931     $3,081     $3,245     $3,424
Current Borrowing                     $0         $0         $0         $0         $0
Other Current Liabilities             $0         $0         $0         $0         $0
Subtotal Current Liabilities      $2,731     $2,931     $3,081     $3,245     $3,424

Long-term Liabilities            $95,992    $91,992    $87,992    $83,992    $79,992
Total Liabilities                $98,723    $94,923    $91,073    $87,237    $83,416

Paid-in Capital                     $400       $400       $400       $400       $400
Retained Earnings                 $5,247    $18,684    $33,840    $52,254    $74,266
Earnings                         $13,437    $15,156    $18,414    $22,012    $25,983
Total Capital                    $19,084    $34,240    $52,654    $74,666   $100,649
Total Liabilities and Capital   $117,807   $129,163   $143,727   $161,903   $184,065

Net Worth                        $19,084    $34,240    $52,654    $74,666   $100,649




                                              [Name] XXX-XXX-XXXX| Table: Balance Sheet 20
                                                                   [Company Name] 2010

7.6 Business Ratios

    The table below presents ratios from the sound recording markets as a reference.

Table: Ratios

Ratio Analysis
                                                2010      2011      2012      2013      2014    Industry Profile
Sales Growth                                   1.19%    10.00%    10.00%    10.00%    10.00%             7.70%

Percent of Total Assets
Other Current Assets                          37.17%     33.90%    30.46%    27.04%    23.79%           48.62%
Total Current Assets                         100.00%    100.00%   100.00%   100.00%   100.00%           78.45%
Long-term Assets                               0.00%      0.00%     0.00%     0.00%     0.00%           21.55%
Total Assets                                 100.00%    100.00%   100.00%   100.00%   100.00%          100.00%

Current Liabilities                            2.32%     2.27%     2.14%     2.00%     1.86%            37.65%
Long-term Liabilities                         81.48%    71.22%    61.22%    51.88%    43.46%            14.87%
Total Liabilities                             83.80%    73.49%    63.37%    53.88%    45.32%            52.52%
Net Worth                                     16.20%    26.51%    36.63%    46.12%    54.68%            47.48%

Percent of Sales
Sales                                        100.00%    100.00%   100.00%   100.00%   100.00%          100.00%
Gross Margin                                  99.18%     99.18%    99.18%    99.18%    99.18%          100.00%
Selling, General & Administrative Expenses    70.10%     69.36%    66.24%    63.39%    60.77%           76.18%
Advertising Expenses                          13.53%     12.67%    11.86%    11.11%    10.40%            1.83%
Profit Before Interest and Taxes              52.58%     55.55%    58.33%    60.93%    63.36%            1.49%

Main Ratios
Current                                         43.14     44.06     46.65     49.89     53.76              1.49
Quick                                           43.14     44.06     46.65     49.89     53.76              1.18
Total Debt to Total Assets                    83.80%    73.49%    63.37%    53.88%    45.32%            62.03%
Pre-tax Return on Net Worth                  100.59%    63.23%    49.96%    42.11%    36.88%             9.93%
Pre-tax Return on Assets                      16.29%    16.76%    18.30%    19.42%    20.17%             3.77%




                                               [Name] XXX-XXX-XXXX| Table: Balance Sheet 21
                                                                 [Company Name] 2010


Additional Ratios              2010       2011       2012       2013       2014
Net Profit Margin            29.08%     29.82%     32.94%     35.80%     38.41%    n.a
Return on Equity             70.41%     44.26%     34.97%     29.48%     25.82%    n.a

Activity Ratios
Accounts Payable Turnover      12.00      12.17      12.17      12.17      12.17   n.a
Payment Days                      27         29         29         29         29   n.a
Total Asset Turnover            0.39       0.39       0.39       0.38       0.37   n.a

Debt Ratios
Debt to Net Worth               5.17       2.77       1.73       1.17       0.83   n.a
Current Liab. to Liab.          0.03       0.03       0.03       0.04       0.04   n.a

Liquidity Ratios
Net Working Capital         $115,076   $126,232   $140,646   $158,658   $180,641   n.a
Interest Coverage               4.77       4.29       5.18       6.22       7.47   n.a

Additional Ratios
Assets to Sales                 2.55       2.54       2.57       2.63       2.72   n.a
Current Debt/Total Assets        2%         2%         2%         2%         2%    n.a
Acid Test                      43.14      44.06      46.65      49.89      53.76   n.a
Sales/Net Worth                 2.42       1.48       1.06       0.82       0.67   n.a
Dividend Payout                 0.00       0.00       0.00       0.00       0.00   n.a

7.7 Long-term Plan

    Our long-term goal is to maintain a steady cash flow while expanding our service by breaking
    into the videography market. This will aid us in increasing sales annually.




                                             [Name] XXX-XXX-XXXX| Table: Balance Sheet 22
                                                                          Appendix

Table: Sales Forecast

Sales Forecast
                                     Jan       Feb       Mar       Apr       May        Jun        Jul      Aug       Sep       Oct       Nov       Dec
Unit Sales
Audio Production                      21        21        21        21        21         21        21        21        21        21        21        21
Promotional Design                     7         7         7         7         7          7         7         7         7         7         7         7
Total Unit Sales                      28        28        28        28        28         28        28        28        28        28        28        28

Unit Prices                          Jan       Feb       Mar       Apr       May        Jun        Jul      Aug       Sep        Oct      Nov       Dec
Audio Production                  $150.00   $150.00   $150.00   $150.00   $150.00    $150.00   $150.00   $150.00   $150.00   $150.00   $150.00   $150.00
Promotional Design                $100.00   $100.00   $100.00   $100.00   $100.00    $100.00   $100.00   $100.00   $100.00   $100.00   $100.00   $100.00

Sales
Audio Production                   $3,150    $3,150    $3,150    $3,150    $3,150     $3,150    $3,150    $3,150    $3,150    $3,150    $3,150    $3,150
Promotional Design                   $700      $700      $700      $700      $700       $700      $700      $700      $700      $700      $700      $700
Total Sales                        $3,850    $3,850    $3,850    $3,850    $3,850     $3,850    $3,850    $3,850    $3,850    $3,850    $3,850    $3,850

Direct Unit Costs                    Jan       Feb       Mar       Apr       May        Jun        Jul      Aug       Sep        Oct      Nov       Dec
Audio Production          1.00%     $1.50     $1.50     $1.50     $1.50     $1.50      $1.50     $1.50     $1.50     $1.50     $1.50     $1.50     $1.50
Promotional Design        0.00%     $0.00     $0.00     $0.00     $0.00     $0.00      $0.00     $0.00     $0.00     $0.00     $0.00     $0.00     $0.00

Direct Cost of Sales
Audio Production                     $32       $32       $32       $32       $32        $32       $32       $32       $32       $32       $32       $32
Promotional Design                    $0        $0        $0        $0        $0         $0        $0        $0        $0        $0        $0        $0
Subtotal Direct Cost of              $32       $32       $32       $32       $32        $32       $32       $32       $32       $32       $32       $32
Sales




                                                                                                                                                           Page 1
                                                                       Appendix

Table: Profit and Loss

Pro Forma Profit and
Loss
                                  Jan       Feb       Mar       Apr        May       Jun       Jul      Aug       Sep        Oct      Nov       Dec
Sales                          $3,850    $3,850    $3,850    $3,850      $3,850   $3,850    $3,850    $3,850    $3,850    $3,850    $3,850    $3,850
Direct Cost of Sales              $32       $32       $32       $32         $32      $32       $32       $32       $32       $32       $32       $32
Other Costs of Sales               $0        $0        $0        $0          $0       $0        $0        $0        $0        $0        $0        $0
Total Cost of Sales               $32       $32       $32       $32         $32      $32       $32       $32       $32       $32       $32       $32

Gross Margin                    $3,819    $3,819    $3,819    $3,819     $3,819    $3,819    $3,819    $3,819    $3,819    $3,819    $3,819    $3,819
Gross Margin %                 99.18%    99.18%    99.18%    99.18%     99.18%    99.18%    99.18%    99.18%    99.18%    99.18%    99.18%    99.18%


Expenses
Payroll                            $0        $0        $0        $0         $0        $0        $0        $0        $0        $0        $0        $0
Marketing/Promotion              $521      $521      $521      $521       $521      $521      $521      $521      $521      $521      $521      $521
Depreciation                       $0        $0        $0        $0         $0        $0        $0        $0        $0        $0        $0        $0
Rent                             $446      $446      $446      $446       $446      $446      $446      $446      $446      $446      $446      $446
Utilities                15%      $56       $56       $56       $56        $56       $56       $56       $56       $56       $56       $56       $56
Insurance                         $17       $17       $17       $17        $17       $17       $17       $17       $17       $17       $17       $17
Other                            $754      $754      $754      $754       $754      $754      $754      $754      $754      $754      $754      $754

Total Operating                $1,794    $1,794    $1,794    $1,794      $1,794   $1,794    $1,794    $1,794    $1,794    $1,794    $1,794    $1,794
Expenses

Profit Before Interest         $2,025    $2,025    $2,025    $2,025      $2,025   $2,025    $2,025    $2,025    $2,025    $2,025    $2,025    $2,025
and Taxes
EBITDA                         $2,025    $2,025    $2,025    $2,025      $2,025   $2,025    $2,025    $2,025    $2,025    $2,025    $2,025    $2,025
 Interest Expense                 ($2)      ($4)      ($6)     $576        $574     $572      $570      $568      $566      $564      $562      $560
 Taxes Incurred                  $608      $609      $609      $435        $435     $436      $436      $437      $438      $438      $439      $439

Net Profit                      $1,419    $1,420    $1,421    $1,014     $1,016    $1,017    $1,018    $1,020    $1,021    $1,022    $1,024    $1,025
Net Profit/Sales               36.84%    36.88%    36.92%    26.34%     26.38%    26.42%    26.45%    26.49%    26.52%    26.56%    26.59%    26.63%




                                                                                                                                                Page 2
                                                                                 Appendix

Table: Cash Flow

Pro Forma Cash Flow
                                             Jan      Feb      Mar        Apr        May      Jun       Jul     Aug      Sep      Oct      Nov      Dec
Cash Received

Cash from Operations
Cash Sales                                 $3,850   $3,850   $3,850    $3,850      $3,850   $3,850   $3,850   $3,850   $3,850   $3,850   $3,850   $3,850
Subtotal Cash from                         $3,850   $3,850   $3,850    $3,850      $3,850   $3,850   $3,850   $3,850   $3,850   $3,850   $3,850   $3,850
Operations

Additional Cash Received
Sales Tax, VAT, HST/GST            0.00%      $0       $0       $0         $0         $0       $0       $0       $0       $0       $0       $0       $0
Received
New Current Borrowing                         $0       $0       $0         $0         $0       $0       $0       $0       $0       $0       $0       $0
New Other Liabilities (interest-              $0       $0       $0         $0         $0       $0       $0       $0       $0       $0       $0       $0
free)
New Long-term Liabilities                      $0       $0       $0   $100,000         $0       $0       $0       $0       $0       $0       $0       $0
Sales of Other Current Assets                  $0       $0       $0         $0         $0       $0       $0       $0       $0       $0       $0       $0
Sales of Long-term Assets                      $0       $0       $0         $0         $0       $0       $0       $0       $0       $0       $0       $0
New Investment Received                        $0       $0       $0         $0         $0       $0       $0       $0       $0       $0       $0       $0
Subtotal Cash Received                     $3,850   $3,850   $3,850   $103,850     $3,850   $3,850   $3,850   $3,850   $3,850   $3,850   $3,850   $3,850




                                                                                                                                                           Page 3
                                                                       Appendix


Expenditures                        Jan      Feb      Mar       Apr        May       Jun        Jul      Aug       Sep       Oct       Nov       Dec

Expenditures from Operations
Cash Spending                        $0        $0       $0        $0         $0        $0        $0        $0        $0        $0        $0        $0
Bill Payments                       $81    $2,431   $2,430    $2,442     $2,836    $2,834    $2,833    $2,832    $2,830    $2,829    $2,827    $2,826
Subtotal Spent on Operations        $81    $2,431   $2,430    $2,442     $2,836    $2,834    $2,833    $2,832    $2,830    $2,829    $2,827    $2,826

Additional Cash Spent
Sales Tax, VAT, HST/GST Paid         $0       $0       $0        $0         $0        $0        $0        $0        $0        $0        $0        $0
Out
Principal Repayment of               $0       $0       $0        $0         $0        $0        $0        $0        $0        $0        $0        $0
Current Borrowing
Other Liabilities Principal          $0       $0       $0        $0         $0        $0        $0        $0        $0        $0        $0        $0
Repayment
Long-term Liabilities Principal    $334     $334     $334      $334       $334      $334      $334      $334      $334      $334      $334      $334
Repayment
Purchase Other Current               $0       $0       $0    $40,000        $0        $0        $0        $0        $0        $0        $0        $0
Assets
Purchase Long-term Assets            $0        $0       $0        $0         $0        $0        $0        $0        $0        $0        $0        $0
Dividends                            $0        $0       $0        $0         $0        $0        $0        $0        $0        $0        $0        $0
Subtotal Cash Spent                $415    $2,765   $2,764   $42,776     $3,170    $3,168    $3,167    $3,166    $3,164    $3,163    $3,161    $3,160

Net Cash Flow                     $3,435   $1,085   $1,086   $61,074       $680      $682      $683      $684      $686      $687      $689      $690
Cash Balance                      $5,298   $6,383   $7,468   $68,542    $69,222   $69,904   $70,587   $71,272   $71,957   $72,644   $73,333   $74,023




                                                                                                                                                        Page 4
                                                                                Appendix

Table: Balance Sheet

Pro Forma Balance Sheet
                                              Jan       Feb        Mar        Apr       May         Jun        Jul       Aug         Sep        Oct       Nov         Dec
Assets                      Starting
                            Balances

Current Assets
Cash                              $1,863    $5,298    $6,383    $7,468     $68,542    $69,222    $69,904    $70,587    $71,272    $71,957    $72,644    $73,333    $74,023
Other Current Assets              $3,784    $3,784    $3,784    $3,784     $43,784    $43,784    $43,784    $43,784    $43,784    $43,784    $43,784    $43,784    $43,784
Total Current Assets              $5,647    $9,082   $10,167   $11,252    $112,326   $113,006   $113,688   $114,371   $115,056   $115,741   $116,428   $117,117   $117,807

Long-term Assets
Long-term Assets                      $0        $0        $0        $0          $0         $0         $0         $0         $0         $0         $0         $0         $0
Accumulated Depreciation              $0        $0        $0        $0          $0         $0         $0         $0         $0         $0         $0         $0         $0
Total Long-term Assets                $0        $0        $0        $0          $0         $0         $0         $0         $0         $0         $0         $0         $0
Total Assets                      $5,647    $9,082   $10,167   $11,252    $112,326   $113,006   $113,688   $114,371   $115,056   $115,741   $116,428   $117,117   $117,807

Liabilities and Capital                       Jan       Feb        Mar        Apr        May        Jun         Jul       Aug        Sep        Oct        Nov        Dec

Current Liabilities
Accounts Payable                       $0   $2,350    $2,349    $2,348      $2,741     $2,740     $2,739     $2,737     $2,736     $2,735     $2,733     $2,732     $2,731
Current Borrowing                      $0       $0        $0        $0          $0         $0         $0         $0         $0         $0         $0         $0         $0
Other Current Liabilities              $0       $0        $0        $0          $0         $0         $0         $0         $0         $0         $0         $0         $0
Subtotal Current                       $0   $2,350    $2,349    $2,348      $2,741     $2,740     $2,739     $2,737     $2,736     $2,735     $2,733     $2,732     $2,731
Liabilities

Long-term Liabilities                  $0   ($334)    ($668)   ($1,002)    $98,664    $98,330    $97,996    $97,662    $97,328    $96,994    $96,660    $96,326    $95,992
Total Liabilities                      $0   $2,016    $1,681     $1,346   $101,405   $101,070   $100,735   $100,399   $100,064    $99,729    $99,393    $99,058    $98,723

Paid-in Capital                      $400     $400      $400      $400        $400       $400       $400       $400       $400       $400       $400       $400       $400
Retained Earnings                ($1,189)   $5,247    $5,247    $5,247      $5,247     $5,247     $5,247     $5,247     $5,247     $5,247     $5,247     $5,247     $5,247
Earnings                           $6,436   $1,419    $2,838    $4,260      $5,274     $6,290     $7,307     $8,325     $9,345    $10,366    $11,388    $12,412    $13,437
Total Capital                      $5,647   $7,066    $8,485    $9,907     $10,921    $11,937    $12,954    $13,972    $14,992    $16,013    $17,035    $18,059    $19,084
Total Liabilities and              $5,647   $9,082   $10,167   $11,252    $112,326   $113,006   $113,688   $114,371   $115,056   $115,741   $116,428   $117,117   $117,807
Capital

Net Worth                         $5,647    $7,066    $8,485    $9,907    $10,921    $11,937    $12,954    $13,972    $14,992    $16,013    $17,035    $18,059    $19,084




                                                                                                                                                                             Page 5
                                                               Appendix

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Description: This Business Plan for a Music Record Label allows entrepreneurs or business owners to create a comprehensive and professional business plan. This template form allows a business to outline the company's objectives and detail both current company information as well as any past performance. Companies should include a complete market analysis in their plan to help showcase why their business strategy will be effective in the market. Future company plans, including production targets, management strategy, and financial forecasting, should be used to demonstrate and confirm that the company's short-term and long-term objective can and will be met. This model plan can be customized to best fit the unique needs of any entrepreneur or owner that is seeking to create a strong business plan.