Business Plan for Motorsports Sales and Service Shop

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									Business Plan for
Motorsports Sales and
Service Shop
This Business Plan for a Motorsports Sales and Service Shop allows entrepreneurs or
business owners to create a comprehensive and professional business plan. This
template form allows a business to outline the company's objectives and detail both
current company information as well as any past performance. Companies should
include a complete market analysis in their plan to help showcase why their business
strategy will be effective in the market. Future company plans, including production
targets, management strategy, and financial forecasting, should be used to demonstrate
and confirm that the company's short-term and long-term objective can and will be met.
This model plan can be customized to best fit the unique needs of any entrepreneur or
owner that is seeking to create a strong business plan.
                                       Confidentiality Agreement

The undersigned reader acknowledges that the information provided by [Company Name] in this
business plan is confidential; therefore, reader agrees not to disclose it without the express written
permission of [Company Name].

It is acknowledged by reader that information to be furnished in this business plan is in all respects
confidential in nature, other than information which is in the public domain through other means
and that any disclosure or use of same by reader may cause serious harm or damage to
[Company Name].

Upon request, this document is to be immediately returned to [Company Name].




___________________
Signature




___________________
Name (typed or printed)




___________________
Date




                   This is a business plan. It does not imply an offering of securities.




© Copyright 2012 Docstoc Inc.                                                          1
                                                               Table of Contents



1.0 Executive Summary .....................................................................................................................1
    Chart: Highlights ...........................................................................................................................2
  1.1 Objectives ....................................................................................................................................2
  1.2 Mission...........................................................................................................................................2
  1.3 Keys to Success .........................................................................................................................2
2.0 Company Summary......................................................................................................................3
  2.1 Company Ownership................................................................................................................3
  2.2 Start-up Summary....................................................................................................................3
    Table: Start-up ..............................................................................................................................3
    Chart: Start-up ..............................................................................................................................4
3.0 Products ............................................................................................................................................4
4.0 Market Analysis Summary.........................................................................................................4
  4.1 Market Segmentation ..............................................................................................................5
  4.2 Target Market Segment Strategy .......................................................................................5
  4.3 Industry Analysis.......................................................................................................................5
    4.3.1 Competition and Buying Patterns ...............................................................................6
5.0 Web Plan Summary......................................................................................................................6
  5.1 Website Marketing Strategy .................................................................................................6
  5.2 Development Requirements..................................................................................................6
6.0 Strategy and Implementation Summary .............................................................................7
  6.1 SWOT Analysis ...........................................................................................................................7
    6.1.1 Strengths..............................................................................................................................7
    6.1.2 Weaknesses.........................................................................................................................7
    6.1.3 Opportunities ......................................................................................................................7
    6.1.4 Threats ..................................................................................................................................7
  6.2 Competitive Edge ......................................................................................................................8
  6.3 Marketing Strategy...................................................................................................................8
  6.4 Sales Strategy ............................................................................................................................9
    6.4.1 Sales Forecast ....................................................................................................................9
      Table: Sales Forecast ..............................................................................................................9
      Chart: Sales Monthly .............................................................................................................10
      Chart: Sales by Year..............................................................................................................10
  6.5 Milestones ..................................................................................................................................11
    Table: Milestones ........................................................................................................................11
7.0 Management Summary ............................................................................................................11
  7.1 Personnel Plan ..........................................................................................................................11
    Table: Personnel..........................................................................................................................12
8.0 Financial Plan ................................................................................................................................12
  8.1 Start-up Funding .....................................................................................................................12
    Table: Start-up Funding ...........................................................................................................13
  8.2 Important Assumptions ........................................................................................................14
  8.3 Break-even Analysis ..............................................................................................................14
    Table: Break-even Analysis ....................................................................................................14
    Chart: Break-even Analysis ....................................................................................................14

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                                                             Table of Contents



   8.4 Projected Profit and Loss .....................................................................................................15
     Table: Profit and Loss................................................................................................................15
     Chart: Profit Monthly .................................................................................................................16
     Chart: Profit Yearly.....................................................................................................................16
     Chart: Gross Margin Monthly .................................................................................................17
     Chart: Gross Margin Yearly.....................................................................................................17
   8.5 Projected Cash Flow...............................................................................................................18
     Table: Cash Flow .........................................................................................................................18
     Chart: Cash ...................................................................................................................................19
   8.6 Projected Balance Sheet ......................................................................................................19
     Table: Balance Sheet.................................................................................................................19
     Table: Balance Sheet (Continued) .......................................................................................20
   8.7 Business Ratios ........................................................................................................................21
     Table: Ratios .................................................................................................................................21
     Table: Ratios (Continued) .......................................................................................................22

APPENDIX
Table: Sales Forecast ..........................................................................................................................1
Table: Personnel....................................................................................................................................2
Table: Profit and Loss..........................................................................................................................3
Table: Cash Flow ...................................................................................................................................4
Table: Balance Sheet...........................................................................................................................6




                                                                                                                                            Page 2
                                    [Company Name]

1.0 Executive Summary

   Company: [Company Name]
   Contact: [Name]
   Direct Phone: XXX-XXX-XXXX
    Street Address: [Address]
    [City, State ZIP]
   Email: [Email]

   Introduction
   [Company Name] provides customers with a place to buy motorsports and sporting goods items
   at a reasonable cost. The Company strives to be an asset to its community. By providing a
   place of employment as well as quality sporting good products and services, the Company is
   fulfilling the needs of customers and residents within its area.

   With adequate funding, [Company Name] will be able to build a strong Company as well as
   become a positive resource for its community. Furthermore, [Company Name] will be able
   to gain exposure through effective marketing and advertising.

   Location
   [Company Name] is located in Chester, IL, which is in Randolph County.

   The Company
   [Company Name] is a start-up sporting goods retail Company, established in 2011 as a Limited
   Liability Corporation. The owner of the Company is [Name], an experienced mechanic and
   salesman, who has an extensive background working within the motorsports and sporting
   goods retail industry.

   Our Services
   [Company Name] will provide a number of retail services within the Chester, IL area. The
   Company will sell:

      Motorcycles
      ATVs
      Accessories and apparel
      Parts and supplies

   Additionally, [Company Name] will service sporting equipment.

   The Market
   [Company Name]' target market strategy is based on becoming a destination for customers
   looking for exceptional sporting good apparel, accessories, parts, vehicles, and products, as
   well as equipment repair services..

   Financial Considerations
   Revenues are projected to increase during the next three years, from $147,361 to
   $212,200. The Company will use $243,000 in funding to purchase long-term assets and handle
   it start-up expenses. The monthly break-even stands at $9,729.

   The major focus for funding is as follows:
   1. The Company is a small start-up business
   2. It provides a well needed repair service in its area as well as a retail business to customers
   3. Hire employees; the Company will look to hire veterans, minorities and the unemployed.
                                    [Company Name]

   Chart: Highlights


                             Highlights

     $210,000

     $180,000

     $150,000
                                                                    Sales
     $120,000
                                                                    Gross Margin

        $90,000                                                     Net Profit

        $60,000

        $30,000

            $0
                    Year 1         Year 2          Year 3



1.1 Objectives

   [Company Name] has three main objectives:

   1. Sell a variety of sporting equipment
   2. Offer equipment repair services
   3. Hire Employees to assist with the business

1.2 Mission

   [Company Name]' mission is to provide customers with a place to buy sporting goods and
   equipment at a reasonable cost, as well as to employ others to stimulate the economy in the
   Chester, IL area.

1.3 Keys to Success

   [Company Name]' keys to success include:

   1.    Having a pleasant environment
   2.    Having cheerful employees
   3.    Being Knowledgeable about equipment as well as offering the best equipment
   4.    Achieving success in the racing arena
                                  [Company Name]

2.0 Company Summary

   Company: [Company Name]
   Contact: [Name]
   Direct Phone: XXX-XXX-XXXX
    Street Address: [Address]
    [City, State ZIP]
   Email: [Email]

   [Company Name] is a start-up sporting goods retail Company, which will be located in Chester,
   IL. The Company was established in 2011; however its opening is solely dependent upon the
   receipt of adequate funding. The owner of the Company is [Name], an experienced mechanic
   and salesman, who has an extensive background working within the motorsports and sporting
   goods retail industry.

2.1 Company Ownership

   [Company Name] is a small start-up Company located in Chester, IL. [Company Name] is a
   Limited Liability Corporation established in 2011. The owner is [Name], who has 100%
   ownership of the Company.

2.2 Start-up Summary

   The following table and chart shows the start-up costs for [Company Name]. The Company's
   start-up expenses consist of advertising, legal expenses, phone/fax expenses, and website
   costs. The start-up assets consist of its vehicle and equipment expenses.

Table: Start-up

Start-up

Requirements

Start-up Expenses
Legal                                                     $2,000
Advertising                                                 $500
Web Design                                                  $300
Phone/Fax                                                   $600
Total Start-up Expenses                                   $3,400

Start-up Assets
Cash Required                                                 $0
Start-up Inventory                                      $150,000
Other Current Assets                                        $500
Long-term Assets                                         $25,000
Total Assets                                            $175,500

Total Requirements                                      $178,900
                                      [Company Name]

   Chart: Start-up


                                            Start-up


       $240,000

       $210,000

       $180,000

       $150,000

       $120,000

        $90,000

        $60,000

        $30,000

            $0
                  Expenses         Assets          Investment   Loans



3.0 Products

   [Company Name] will provide a number of retail services within the Chester, IL area. The
   Company plans on providing a place to buy motorsports and sporting goods items at a
   reasonable cost.

   The Company will sell:

        Motorcycles
        ATVs
        Accessories and apparel

   Additionally, [Company Name] will sell parts and supplies as well as service sporting
   equipment.

4.0 Market Analysis Summary

   [Company Name]' potential customers include everyone old enough to purchase sporting
   goods, motorcycles, ATVs, etc. The Company is currently focusing on the Chester, IL market
   area, but will like to offer its sales services on a national level by allowing customers to
   purchase items online. Additionally, the Company will be able to service any atv or other
   powersports vehicle. The industry does not have any seasonality that affects it.

   [Company Name] has the products, services and professionalism necessary to flourish within its
   market. By delivering superior customer service, [Company Name]' potential is excellent.
                                    [Company Name]

4.1 Market Segmentation

   [Company Name]' target market strategy is based on becoming a destination for customers
   who are looking for exceptional sporting good apparel, accessories, parts, vehicles,
   and products, as well as equipment repair services. The Company's marketing strategy is based
   on superior performance in the following areas:

      Quality equipment and products
      Knowledgeable and professional staff
      Honesty and trustworthiness
      Customer service
      Affordability

   Customers within the sporting goods retail industry want exceptional customer service, quality
   equipment, and affordability. [Company Name] ‘customers appreciate the outstanding service
   and products that the industry offers. [Company Name] is beneficial to them because the
   Company will deliver the dedication and dependability that they desire.

4.2 Target Market Segment Strategy

   [Company Name]' target market segments consist of consumers within the sporting good retail
   industry. The Company knows that satisfied customers aid in referring its business to other
   clients who need its services.

   Currently, [Company Name]' choice of target markets is based on an in-depth understanding of
   the customer's needs. Its exceptional service, amazing sales items, quality equipment
   and reliability will allow the Company to effectively compete and establish a reputation
   within its area. However strengthening its marketing strategy will improve the Company's
   profitability levels as well as provide more business opportunities for the Company.

4.3 Industry Analysis

   The US retail sporting goods industry includes about 20,000 companies with combined annual
   revenue of about $35 billion. Large chain operators include Academy, Cabela's, Dick's Sporting
   Goods, Hibbett Sports, REI, and The Sports Authority.

   Demand is driven by population demographics and consumer income. The profitability of
   individual companies depends on merchandising and marketing skills. Large chains have an
   advantage in stocking a wide variety of goods. Small companies and specialty retailers can
   compete successfully by carrying a deeper product line in specialized sports, hiring highly
   experienced staff, offering repair services, or by serving a local market.

   Major products are outdoor clothing and shoes, firearms, sports and exercise equipment, and
   bicycles. Sports equipment accounts for 65 percent of industry revenue; clothing, 20 percent;
   and footwear, 10 percent. Major equipment categories include exercise, hunting and firearms,
   golf, fishing, and camping.

   As simple as it may be, [Company Name]' method of supplying customers with exceptional
   products and executing quality service will have an important effect on the bottom line: People
   want to give their business to those who appreciate it. Skillful use of advertising, offering top-
   notch retail items and having affordable prices, as well as a practice of strong communication
   will bring the support the Company desires.
                                   [Company Name]

4.3.1 Competition and Buying Patterns

   [Company Name]' top competitors within its area consist of Vans Yamaha, which is located 10
   miles north of the Company, and Myers Cycles, which is located 10 miles west of the Company.
   [Company Name] plans on competing directly with these companies by having a strong and
   committed staff with many years of experience in satisfying its customer's needs, as well as a
   variety of equipment/items, and by providing customers with an overall better service than its
   competitors. In fact, the more [Company Name] can provide a high-quality sales experience,
   the more successful the Company will be. Additionally, the Company will build an excellent
   working relationship with its suppliers and customers.

   Ultimately, it is [Company Name]' goal to fulfill client's demands because it will aid
   the Company      in  generating    future      business.   If clients are  happy,    they will
   recommend the Company to others who need its service. Furthermore, [Company Name]
   knows that the proper image and visibility will aid the Company in getting its name out.

5.0 Web Plan Summary

   [Company Name] will be heavily entrenched in the internet. [Company Name] will be an online
   source for buying motorsports and sporting good equipments. The Company's website is an
   opportunity to offer current information on service offerings, company background and sales
   items. Additionally, the website is the key to having a steady and successful business.

   [Company Name] plans to enhance its website to provide an Internet presence that will better
   represent it through digital images and text and serve to more effectively market
   the Company and expand its market.

5.1 Website Marketing Strategy

   [Company Name] will have an effective website that informs customers about the specific
   information on the services offered. The Company will create alliances with other local
   businesses; thus [Company Name] will capitalize on using its marketing channels to promote
   the website.

   The website will also be promoted on all of its marketing materials. The Company will
   advertise its site on its business cards as well as in other industry related publications.
   Additionally, The Company plans to tie-into social media sites to expand its presence on the
   web and to reach its targeted customers.

5.2 Development Requirements

   [Company Name] will keep updated photos, calendars, sales details and information on the
   website so that it is helpful to customers searching the website and surfing the internet.
   The Company will create an advertising presence by promoting the site on several places
   online.

   [Company Name]' site will be attractive, simple and informative. The site will be very user
   friendly and come from a dependable hosting company. The owner of [Company Name]
   ([Name]) will continue to keep the website current.
                                    [Company Name]

6.0 Strategy and Implementation Summary

   [Company Name] has clearly defined the target market and has differentiated itself by offering
   a solid solution to fulfilling its client’s needs. Reasonable sales targets have been established
   with an implementation plan designed to ensure the goals set forth below are achieved.

6.1 SWOT Analysis

   The following SWOT analysis captures the key strengths and weaknesses within the company,
   and describes the opportunities and threats facing [Company Name].

6.1.1 Strengths

   [Company Name] has much notable strength. These strengths include:

      Having an eager an energetic owner with adequate experience within the sporting goods
       industry
      Knowledgeable and friendly staff
      Offering various quality equipment, items, and products
      Clear vision of the market need

6.1.2 Weaknesses

   [Company Name] main weaknesses include:

      Limited cash flow to grow business to its potential
      Lack of staff needed to handle workload

6.1.3 Opportunities

   Opportunities for [Company Name] include:

      Growing market with a significant percentage of its target market still not knowing the
       Company exists.
      Strategic alliances offering sources for referrals and joint marketing activities to extend the
       Company's reach.

6.1.4 Threats

   [Company Name]' biggest threat would be a strong downturn in the economy, which can
   prevent the Company from having the sales it desires.
                                    [Company Name]

6.2 Competitive Edge

   [Company Name] has several advantages over its leading competitor:

   1. Quality sporting goods equipment, items, and products at a competitive price.

   2. Top-notch equipment and parts repair.

   3. A highly-experienced staff with a mission to serve the customers by making the necessary
   purchase an enjoyable experience with unmatched customer satisfaction.

   [Company Name]' hardworking and dedicated staff definitely aids in the Company's overall
   success. By building a business based on long-standing relationships with satisfied clients,
   [Company Name] will simultaneously build defenses against future competition. The longer the
   relationship stands, the more the Company helps its customers understand what they offer
   them and why they need it.

6.3 Marketing Strategy

   [Company Name]' marketing strategy involves showroom sales, signage advertising, word-of-
   mouth advertising and placing local ads in the yellow pages as well as online. Additionally, the
   Company's website will aid in allowing online sales, as well as allowing the Company to reach all
   the potential clients that it can. [Company Name]' goal is to provide exceptional customer
   service to its customers. It knows what each customer needs and aims to satisfy them.

   [Company Name]' has an advantage because the owner, [Name] is a superior business man
   that has excellent work ethics, customer service and communication skills. The owner also
   offers in-depth knowledge of the sporting goods industry. [Company Name]' level of integrity
   will help the Company build a strong reputation online as well as within its community.
                                   [Company Name]

6.4 Sales Strategy

   The owner of [Company Name] has excellent customer relations and work ethics. The
   Company will have a strong and committed sales staff with many years of experience satisfying
   customer's needs. [Company Name] will make an effort to stay in line with the sporting goods
   retail industry in its area that are offering similar services; therefore paying attention to
   industry rates and the latest products is important. Furthermore, keeping customers happy is
   an implicit part of building a relationship that will encourage repeat business.

6.4.1 Sales Forecast

   The chart and table below show [Company Name] projected Sales Forecast. Annual projections
   for three years are shown here, with first year monthly figures in the appendix.

   [Company Name]' funding forecast includes: sporting goods sales. The Company's sales
   forecast for the first Year is $147,361. It is projected to increase by 20% in both the second
   and third year, making the sales projections $176,833 in Year 2 and $212,200 in Year 3.

Table: Sales Forecast

Sales Forecast
                                                     Year 1            Year 2           Year 3
Sales
Sporting Good Sales                                $147,361         $176,833         $212,200

Total Sales                                        $147,361         $176,833         $212,200

Direct Cost of Sales                                 Year 1           Year 2           Year 3
Sporting Good Sales                                 $42,419          $50,903          $61,083

Subtotal Direct Cost of Sales                       $42,419          $50,903          $61,083
                                                                             [Company Name]

Chart: Sales Monthly


                                          Sales Monthly
 $14,000

 $12,000

 $10,000

  $8,000                                                                                                                                 Sporting Good Sales

  $6,000                                                                                                                                 $0

  $4,000

  $2,000

     $0
            Month 1

                      Month 2

                                Month 3

                                          Month 4

                                                    Month 5

                                                              Month 6

                                                                        Month 7

                                                                                  Month 8

                                                                                            Month 9

                                                                                                        Month 10

                                                                                                                   Month 11

                                                                                                                              Month 12

Chart: Sales by Year


                                          Sales by Year


 $210,000

 $180,000

 $150,000
                                                                                                                                         Sporting Good Sales
 $120,000
                                                                                                                                         $0
  $90,000

  $60,000

  $30,000

      $0
                        Year 1                                Year 2                                  Year 3
                                     [Company Name]

6.5 Milestones

   In order to achieve the growth and marketing goals that have been outline in this business
   plan, [Company Name] has deadlines to meet and ideas to implement. Some of these are
   outlined below:

   1.    Obtain funding in the amount of $243,000 to improve business
   2.    Purchase Building
   3.    Purchase Equipment
   4.    Do Remodeling
   5.    Purchase Inventory

Table: Milestones

Milestones

Milestone                   Start Date     End Date        Budget       Manager
Obtain Funding               7/1/2011     12/1/2011            $0        [Name]
Purchase Building                                         $90,000        [Name]
Purchase Equipment                                        $15,000        [Name]
Do Remodeling                                             $20,000        [Name]
Purchase Inventory                                       $150,000        [Name]

Totals                                                   $275,000

7.0 Management Summary

   [Name] is the owner of [Company Name] and has been heavily engulfed in the motorsports and
   sporting goods industry since he was three-years-old. Mr. [Name] will be wearing many hats as
   the owner of [Company Name]. He will also tackle the managerial duties, serve as a mechanic
   and help out in the sales department. Mr. [Name] will handle all aspects of the business with a
   small team of workers. His strong managerial skills and leadership qualities will aid him in
   running his business effectively.

7.1 Personnel Plan

   The table below contains the details of [Company Name]' personnel plan. The detailed monthly
   personnel plan for the first year is included in the appendix.

   [Name] is the owner of [Company Name]. The small staff of the start-up Company will consist
   of the owner, who will handle serve as a mechanic and salesman; Brandon Weekley, who will
   also serve as a mechanic/salesman; and [Name], who will serve as a laborer. Additional
   personnel will be added as needed.
                                  [Company Name]

Table: Personnel

Personnel Plan
                                                         Year 1           Year 2          Year 3
Owner                                                   $24,996          $25,746         $26,518
Mechanic/Sales                                          $20,004          $20,604         $21,222
Laborer                                                 $12,000          $12,360         $12,731
Total People                                                  3                3               3

Total Payroll                                           $57,000          $58,710         $60,471


8.0 Financial Plan

   The current financial plan is based on the assumption of achieving desired levels of funding.
   Additionally, [Company Name] plans to obtain funding in the amount of $243,000. The funding
   will be used to purchase building, purchase equipment, do remodeling, and purchase inventory.

   The following sections of this plan will serve to describe [Company Name]' financial plan in
   more detail:

      Start-up Funding
      Important Assumptions
      Break-even Analysis
      Profit & Loss
      Cash Flow
      Balance Sheet
      Business Ratios

8.1 Start-up Funding

   [Company Name]' start-up costs include legal fees, merchandise, supplies, website and
   advertising expenses, which are detailed in the Start-up Table. The following table shows how
   these start-up costs will be funded.
                                            [Company Name]

Table: Start-up Funding

Start-up Funding
Start-up Expenses to Fund                                $3,400
Start-up Assets to Fund                                $175,500
Total Funding Required                                 $178,900

Assets
Non-cash Assets from Start-up                          $175,500
Cash Requirements from Start-up                              $0
Additional Cash Raised                                  $64,100
Cash Balance on Starting Date                           $64,100
Total Assets                                           $239,600


Liabilities and Capital

Liabilities
Current Borrowing                                            $0
Long-term Liabilities                                        $0
Accounts Payable (Outstanding Bills)                         $0
Other Current Liabilities (interest-free)                    $0
Total Liabilities                                            $0

Capital

Planned Investment
Owner                                                        $0
Investor                                               $243,000
Additional Investment Requirement                            $0
Total Planned Investment                               $243,000

Loss at Start-up (Start-up Expenses)                    ($3,400)
Total Capital                                          $239,600


Total Capital and Liabilities                          $239,600

Total Funding                                          $243,000
                                                  [Company Name]

8.2 Important Assumptions

   The table below presents the assumptions used in the financial calculations of this
   grant plan. [Company Name] is a limited liability corporation business and is taxed accordingly.
   The Company's expenses assume a 3% increase due to inflation & other cost variables.

8.3 Break-even Analysis

   For the break-even analysis, the monthly revenue needed to break-even is $9,729. The break-
   even analysis has been calculated on the "burn rate" of The Company. [Company Name] feels
   that this gives the investor a more accurate picture of the actual risk of the venture.


Table: Break-even Analysis

Break-even Analysis

Monthly Revenue Break-even                                           $9,729

Assumptions:
Average Percent Variable Cost                                          29%
Estimated Monthly Fixed Cost                                         $6,929


   Chart: Break-even Analysis


                                          Break-even Analysis
     $10,000

      $8,000

      $6,000

      $4,000

      $2,000

          $0

     ($2,000)

     ($4,000)

     ($6,000)

                $0            $4,000            $8,000       $12,000      $16,000      $20,000
                     $2,000            $6,000         $10,000      $14,000       $18,000      $22,000
                                   [Company Name]

8.4 Projected Profit and Loss

   [Company Name]' Pro Forma Profit and Loss statement was constructed from a conservative
   point-of-view, and is based in large part on past performance.

   The sales for Year 1, Year 2 and Year 3 are $147,361, $176,833, and $212,200, respectively.
   The net profit for the same period is $15,259, $25,598, and $41,411, respectively; while the
   percentages of the net profit sales for this period are 10.35%, 14.48%, and 19.51%,
   respectively.

   Once the Company receives funding to add the new assets, the depreciation of the new fixed
   assets will be over a 7 year period, while the new truck will be depreciated over a 5 year
   period, and the building will be over a 39 year period.

   The miscellaneous expenses are 5% of the operating cost.

Table: Profit and Loss

Pro Forma Profit and Loss
                                               Year 1           Year 2           Year 3
Sales                                        $147,361         $176,833         $212,200
Direct Cost of Sales                          $42,419          $50,903          $61,083
Other Costs of Sales                               $0               $0               $0
Total Cost of Sales                           $42,419          $50,903          $61,083

Gross Margin                                 $104,942         $125,930         $151,116
Gross Margin %                                71.21%           71.21%           71.21%


Expenses
Payroll                                       $57,000          $58,710          $60,471
Marketing/Promotion                              $504             $630             $788
Depreciation                                   $3,726           $7,451           $7,451
Utilities                                      $2,400           $2,472           $2,546
Legal                                          $2,000           $2,060           $2,122
Payroll Taxes                                  $8,550           $8,807           $9,071
Phone/Fax                                        $600             $618             $637
Travel                                           $996           $1,026           $1,057
Other                                          $7,368           $7,589           $7,817

Total Operating Expenses                      $83,144          $89,362          $91,958

Profit Before Interest and Taxes              $21,798          $36,568          $59,158
EBITDA                                        $25,524          $44,019          $66,609
 Interest Expense                                  $0               $0               $0
 Taxes Incurred                                $6,539          $10,970          $17,747

Net Profit                                    $15,259          $25,598          $41,411
Net Profit/Sales                              10.35%           14.48%           19.51%
                                          [Company Name]

Chart: Profit Monthly


                                             Profit Monthly

 $1,800

 $1,500

 $1,200

   $900

   $600

   $300

     $0

 ($300)


           Month 1        Month 3        Month 5        Month 7        Month 9       Month 11
                  Month 2         Month 4        Month 6        Month 8       Month 10      Month 12




Chart: Profit Yearly


                                              Profit Yearly


 $42,000

 $36,000

 $30,000

 $24,000

 $18,000

 $12,000

  $6,000

      $0
                      Year 1                      Year 2                     Year 3
                                        [Company Name]

Chart: Gross Margin Monthly


                                      Gross Margin Monthly
 $10,000


  $8,000


  $6,000


  $4,000


  $2,000


     $0
            Month 1       Month 3       Month 5       Month 7       Month 9      Month 11
                   Month 2       Month 4       Month 6       Month 8      Month 10      Month 12




Chart: Gross Margin Yearly


                                       Gross Margin Yearly


 $160,000

 $140,000

 $120,000

 $100,000

  $80,000

  $60,000

  $40,000

  $20,000

      $0
                       Year 1                   Year 2                    Year 3
                                            [Company Name]

8.5 Projected Cash Flow

    [Company Name] has applied for $243,000 in funding. The Company forecast that it
    will receive the funding in the second quarter of 2011. During this period, [Company Name]
    will use the money to purchase building, purchase equipment, do remodeling, and purchase
    inventory.

    [Company Name]' cash plan is based on the assumption that the Company meets its forecast
    objectives and collects receivables within 60 days.

    The following table displays [Company Name]' cash flow and the chart illustrates monthly cash
    flow in the first year. Monthly cash flow projections are also included in the appendix.

Table: Cash Flow

Pro Forma Cash Flow
                                                          Year 1           Year 2          Year 3
Cash Received

Cash from Operations
Cash Sales                                              $147,361         $176,833        $212,200
Subtotal Cash from Operations                           $147,361         $176,833        $212,200

Additional Cash Received
Sales Tax, VAT, HST/GST Received                          $9,210          $11,052         $13,262
New Current Borrowing                                         $0               $0              $0
New Other Liabilities (interest-free)                         $0               $0              $0
New Long-term Liabilities                                     $0               $0              $0
Sales of Other Current Assets                                 $0               $0              $0
Sales of Long-term Assets                                     $0               $0              $0
New Investment Received                                 $243,000               $0              $0
Subtotal Cash Received                                  $399,571         $187,885        $225,462

Expenditures                                              Year 1           Year 2          Year 3

Expenditures from Operations
Cash Spending                                            $57,000          $58,710         $60,471
Bill Payments                                            $26,438         $150,297        $141,333
Subtotal Spent on Operations                             $83,438         $209,007        $201,804

Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out                          $9,210          $11,052         $13,262
Principal Repayment of Current Borrowing                      $0               $0              $0
Other Liabilities Principal Repayment                         $0               $0              $0
Long-term Liabilities Principal Repayment                     $0               $0              $0
Purchase Other Current Assets                                 $0               $0              $0
Purchase Long-term Assets                                     $0               $0              $0
Dividends                                                     $0               $0              $0
Subtotal Cash Spent                                      $92,648         $220,059        $215,066

Net Cash Flow                                           $306,923        ($32,174)         $10,396
Cash Balance                                            $371,023        $338,850         $349,246
                                          [Company Name]

Chart: Cash


                                       Cash
     $400,000
     $360,000
     $320,000

     $280,000
     $240,000
                                                                                     Net Cash Flow
     $200,000
                                                                                     Cash Balance
     $160,000
     $120,000

      $80,000
      $40,000
          $0
                Month 1   Month 3   Month 5   Month 7   Month 9  Month 11
                     Month 2   Month 4   Month 6   Month 8  Month 10 Month 12



8.6 Projected Balance Sheet

   [Company Name] net worth is $497,859, $523,456, and $564,867, for Year 1, Year 2, and Year
   3 respectively. The Company's Total Assets for this same period will be $500,378, $536,690,
   and $576,338, respectively.

Table: Balance Sheet

Pro Forma Balance Sheet
                                                            Year 1                Year 2              Year 3
Assets

Current Assets
Cash                                                      $371,023              $338,850            $349,246
Inventory                                                 $107,581              $183,517            $220,220
Other Current Assets                                          $500                  $500                $500
Total Current Assets                                      $479,104              $522,867            $569,966

Long-term Assets
Long-term Assets                                           $25,000               $25,000             $25,000
Accumulated Depreciation                                    $3,726               $11,177             $18,628
Total Long-term Assets                                     $21,274               $13,823              $6,372
Total Assets                                              $500,378              $536,690            $576,338
                                   [Company Name]


Table: Balance Sheet (Continued)

Liabilities and Capital                     Year 1      Year 2     Year 3

Current Liabilities
Accounts Payable                            $2,520     $13,234    $11,472
Current Borrowing                               $0          $0         $0
Other Current Liabilities                       $0          $0         $0
Subtotal Current Liabilities                $2,520     $13,234    $11,472

Long-term Liabilities                           $0          $0         $0
Total Liabilities                           $2,520     $13,234    $11,472

Paid-in Capital                           $486,000    $486,000   $486,000
Retained Earnings                          ($3,400)    $11,859    $37,456
Earnings                                   $15,259     $25,598    $41,411
Total Capital                             $497,859    $523,456   $564,867
Total Liabilities and Capital             $500,378    $536,690   $576,338

Net Worth                                 $497,859    $523,456   $564,867
                                    [Company Name]

8.7 Business Ratios

   The table below presents the projected business ratios from the sporting and recreational goods
   and supplies market as a reference with sales less than $500,000.

Table: Ratios

Ratio Analysis
                                           Year 1         Year 2        Year 3        Industry
                                                                                        Profile
Sales Growth                                  n.a.       20.00%        20.00%           -0.16%

Percent of Total Assets
Inventory                                 21.50%         34.19%        38.21%          30.05%
Other Current Assets                       0.10%          0.09%         0.09%          32.89%
Total Current Assets                      95.75%         97.42%        98.89%          86.76%
Long-term Assets                           4.25%          2.58%         1.11%          13.24%
Total Assets                             100.00%        100.00%       100.00%         100.00%

Current Liabilities                        0.50%          2.47%         1.99%          45.01%
Long-term Liabilities                      0.00%          0.00%         0.00%          49.07%
Total Liabilities                          0.50%          2.47%         1.99%          94.08%
Net Worth                                 99.50%         97.53%        98.01%           5.92%

Percent of Sales
Sales                                    100.00%        100.00%       100.00%         100.00%
Gross Margin                              71.21%         71.21%        71.21%          33.62%
Selling, General & Administrative         60.86%         56.74%        51.70%          13.25%
Expenses
Advertising Expenses                       0.34%          0.36%         0.37%           0.71%
Profit Before Interest and Taxes          14.79%         20.68%        27.88%           3.97%

Main Ratios
Current                                    190.13          39.51         49.69            1.75
Quick                                      147.44          25.64         30.49            1.08
Total Debt to Total Assets                 0.50%          2.47%         1.99%          94.08%
Pre-tax Return on Net Worth                4.38%          6.99%        10.47%         324.51%
Pre-tax Return on Assets                   4.36%          6.81%        10.26%          19.22%
                            [Company Name]


Table: Ratios (Continued)

Additional Ratios                Year 1     Year 2     Year 3
Net Profit Margin               10.35%     14.48%     19.51%    n.a
Return on Equity                 3.06%      4.89%      7.33%    n.a

Activity Ratios
Inventory Turnover                 0.33       0.35       0.30   n.a
Accounts Payable Turnover         11.49      12.17      12.17   n.a
Payment Days                         27         18         32   n.a
Total Asset Turnover               0.29       0.33       0.37   n.a

Debt Ratios
Debt to Net Worth                  0.01       0.03       0.02   n.a
Current Liab. to Liab.             1.00       1.00       1.00   n.a

Liquidity Ratios
Net Working Capital            $476,585   $509,633   $558,495   n.a
Interest Coverage                  0.00       0.00       0.00   n.a

Additional Ratios
Assets to Sales                    3.40       3.04       2.72   n.a
Current Debt/Total Assets           1%         2%         2%    n.a
Acid Test                        147.44      25.64      30.49   n.a
Sales/Net Worth                    0.30       0.34       0.38   n.a
Dividend Payout                    0.00       0.00       0.00   n.a
                                                                  Appendix

Table: Sales Forecast

Sales Forecast
                                Month 1   Month 2   Month 3   Month 4   Month 5   Month 6   Month 7   Month 8   Month 9    Month     Month     Month
                                                                                                                              10        11        12
Sales
Sporting Good Sales             $10,987   $11,207   $11,431   $11,660   $11,893   $12,131   $12,374   $12,621   $12,873   $13,130   $13,393   $13,661

Total Sales                     $10,987   $11,207   $11,431   $11,660   $11,893   $12,131   $12,374   $12,621   $12,873   $13,130   $13,393   $13,661

Direct Cost of Sales            Month 1   Month 2   Month 3   Month 4   Month 5   Month 6   Month 7   Month 8   Month 9     Month     Month    Month
                                                                                                                               10        11        12
Sporting Good Sales              $3,345    $3,378    $3,412    $3,446    $3,480    $3,515    $3,550    $3,586    $3,622    $3,658    $3,695    $3,732

Subtotal Direct Cost of Sales    $3,345    $3,378    $3,412    $3,446    $3,480    $3,515    $3,550    $3,586    $3,622    $3,658    $3,695    $3,732




                                                                                                                                              Page 1
                                                                Appendix

Table: Personnel


Personnel Plan
                   Month 1       Month 2       Month 3       Month 4       Month 5       Month 6       Month 7       Month 8       Month 9        Month        Month    Month
                                                                                                                                                     10           11        12
Owner               $2,083        $2,083        $2,083        $2,083        $2,083        $2,083        $2,083        $2,083        $2,083       $2,083       $2,083    $2,083
Mechanic/Sales      $1,667        $1,667        $1,667        $1,667        $1,667        $1,667        $1,667        $1,667        $1,667       $1,667       $1,667    $1,667
Laborer             $1,000        $1,000        $1,000        $1,000        $1,000        $1,000        $1,000        $1,000        $1,000       $1,000       $1,000    $1,000
Total People             3   3             3             3             3             3             3             3             3             3            3                  3

Total Payroll       $4,750        $4,750        $4,750        $4,750        $4,750        $4,750        $4,750        $4,750        $4,750       $4,750       $4,750    $4,750




                                                                                                                                                                       Page 2
                                                                       Appendix

Table: Profit and Loss

Pro Forma Profit and
Loss
                               Month 1   Month 2   Month 3   Month 4     Month 5   Month 6   Month 7   Month 8   Month 9   Month 10   Month 11    Month
                                                                                                                                                      12
Sales                          $10,987   $11,207   $11,431   $11,660     $11,893   $12,131   $12,374   $12,621   $12,873    $13,130    $13,393   $13,661
Direct Cost of Sales            $3,345    $3,378    $3,412    $3,446      $3,480    $3,515    $3,550    $3,586    $3,622     $3,658     $3,695    $3,732
Other Costs of Sales                $0        $0        $0        $0          $0        $0        $0        $0        $0         $0         $0        $0
Total Cost of Sales             $3,345    $3,378    $3,412    $3,446      $3,480    $3,515    $3,550    $3,586    $3,622     $3,658     $3,695    $3,732

Gross Margin                    $7,642    $7,829    $8,019    $8,214      $8,413    $8,616    $8,824    $9,035    $9,251     $9,472     $9,698    $9,929
Gross Margin %                 69.55%    69.86%    70.15%    70.45%      70.74%    71.02%    71.31%    71.59%    71.86%     72.14%     72.41%    72.68%


Expenses
Payroll                         $4,750    $4,750    $4,750    $4,750      $4,750    $4,750    $4,750    $4,750    $4,750     $4,750     $4,750    $4,750
Marketing/Promotion                $42       $42       $42       $42         $42       $42       $42       $42       $42        $42        $42       $42
Depreciation                        $0        $0        $0        $0          $0        $0      $621      $621      $621       $621       $621      $621
Utilities                         $200      $200      $200      $200        $200      $200      $200      $200      $200       $200       $200      $200
Legal                           $2,000        $0        $0        $0          $0        $0        $0        $0        $0         $0         $0        $0
Payroll Taxes            15%      $713      $713      $713      $713        $713      $713      $713      $713      $713       $713       $713      $713
Phone/Fax                          $50       $50       $50       $50         $50       $50       $50       $50       $50        $50        $50       $50
Travel                             $83       $83       $83       $83         $83       $83       $83       $83       $83        $83        $83       $83
Other                    5%       $549      $560      $572      $583        $595      $607      $619      $631      $644       $657       $670      $683

Total Operating                 $8,387    $6,398    $6,409    $6,421      $6,432    $6,444    $7,077    $7,090    $7,102     $7,115     $7,128    $7,142
Expenses

Profit Before Interest          ($745)    $1,431    $1,610    $1,794      $1,981    $2,172    $1,747    $1,945    $2,149     $2,357     $2,570    $2,787
and Taxes
EBITDA                          ($745)    $1,431    $1,610    $1,794      $1,981    $2,172    $2,368    $2,566    $2,770     $2,978     $3,191    $3,408
 Interest Expense                   $0        $0        $0        $0          $0        $0        $0        $0        $0         $0         $0        $0
 Taxes Incurred                 ($223)      $429      $483      $538        $594      $652      $524      $584      $645       $707       $771      $836

Net Profit                      ($521)    $1,002    $1,127    $1,255      $1,387    $1,520    $1,223    $1,362    $1,504     $1,650     $1,799    $1,951
Net Profit/Sales               -4.75%     8.94%     9.86%    10.77%      11.66%    12.53%     9.88%    10.79%    11.68%     12.57%     13.43%    14.28%


                                                                                                                                                 Page 3
                                                                      Appendix

Table: Cash Flow

Pro Forma Cash Flow
                                    Month 1   Month 2   Month 3   Month 4   Month 5   Month 6    Month 7   Month 8   Month 9    Month     Month     Month
                                                                                                                                   10        11        12
Cash Received

Cash from Operations
Cash Sales                          $10,987   $11,207   $11,431   $11,660   $11,893   $12,131    $12,374   $12,621   $12,873   $13,130   $13,393   $13,661
Subtotal Cash from                  $10,987   $11,207   $11,431   $11,660   $11,893   $12,131    $12,374   $12,621   $12,873   $13,130   $13,393   $13,661
Operations

Additional Cash Received
Sales Tax, VAT, HST/GST     6.25%     $687      $700      $714      $729      $743      $758       $773      $789      $805      $821      $837      $854
Received
New Current Borrowing                   $0        $0        $0        $0        $0        $0         $0        $0        $0        $0        $0        $0
New Other Liabilities                   $0        $0        $0        $0        $0        $0         $0        $0        $0        $0        $0        $0
(interest-free)
New Long-term Liabilities               $0        $0        $0        $0        $0        $0         $0        $0        $0        $0        $0        $0
Sales of Other Current                  $0        $0        $0        $0        $0        $0         $0        $0        $0        $0        $0        $0
Assets
Sales of Long-term Assets                $0        $0        $0        $0        $0        $0         $0        $0        $0        $0        $0        $0
New Investment Received                  $0        $0        $0        $0        $0        $0   $243,000        $0        $0        $0        $0        $0
Subtotal Cash Received              $11,674   $11,907   $12,145   $12,389   $12,636   $12,889   $256,147   $13,410   $13,678   $13,951   $14,230   $14,515




                                                                                                                                                   Page 4
                                                                 Appendix

Table: Cash Flow (Continued)

Expenditures                   Month 1   Month 2   Month 3   Month 4   Month 5   Month 6   Month 7    Month 8    Month 9      Month      Month      Month
                                                                                                                                 10         11         12

Expenditures from
Operations
Cash Spending                   $4,750    $4,750    $4,750    $4,750    $4,750    $4,750     $4,750     $4,750     $4,750     $4,750     $4,750     $4,750
Bill Payments                     $114    $3,369    $2,079    $2,144    $2,211    $2,279     $2,342     $2,233     $2,305     $2,378     $2,454     $2,531
Subtotal Spent on Operations    $4,864    $8,119    $6,829    $6,894    $6,961    $7,029     $7,092     $6,983     $7,055     $7,128     $7,204     $7,281

Additional Cash Spent
Sales Tax, VAT, HST/GST          $687      $700      $714      $729      $743      $758       $773       $789       $805       $821       $837       $854
Paid Out
Principal Repayment of             $0        $0        $0        $0        $0        $0         $0         $0         $0         $0         $0         $0
Current Borrowing
Other Liabilities Principal        $0        $0        $0        $0        $0        $0         $0         $0         $0         $0         $0         $0
Repayment
Long-term Liabilities              $0        $0        $0        $0        $0        $0         $0         $0         $0         $0         $0         $0
Principal Repayment
Purchase Other Current             $0        $0        $0        $0        $0        $0         $0         $0         $0         $0         $0         $0
Assets
Purchase Long-term Assets           $0        $0        $0        $0        $0        $0         $0         $0         $0         $0         $0         $0
Dividends                           $0        $0        $0        $0        $0        $0         $0         $0         $0         $0         $0         $0
Subtotal Cash Spent             $5,550    $8,819    $7,544    $7,623    $7,704    $7,787     $7,865     $7,771     $7,859     $7,949     $8,041     $8,135

Net Cash Flow                   $6,123    $3,088    $4,602    $4,766    $4,932    $5,102   $248,282     $5,638     $5,818     $6,002     $6,189     $6,380
Cash Balance                   $70,223   $73,311   $77,913   $82,679   $87,611   $92,713   $340,995   $346,634   $352,452   $358,454   $364,643   $371,023




                                                                                                                                                  Page 5
                                                                                          Appendix

Table: Balance Sheet

Pro Forma Balance Sheet
                                                 Month 1     Month 2     Month 3     Month 4     Month 5     Month 6     Month 7     Month 8     Month 9    Month 10    Month 11      Month
                                                                                                                                                                                         12
Assets                      Starting Balances

Current Assets
Cash                              $64,100        $70,223     $73,311     $77,913     $82,679     $87,611     $92,713    $340,995    $346,634    $352,452    $358,454    $364,643    $371,023
Inventory                        $150,000       $146,655    $143,277    $139,865    $136,419    $132,939    $129,424    $125,874    $122,288    $118,666    $115,008    $111,313    $107,581
Other Current Assets                 $500           $500        $500        $500        $500        $500        $500        $500        $500        $500        $500        $500        $500
Total Current Assets             $214,600       $217,378    $217,088    $218,278    $219,598    $221,050    $222,637    $467,369    $469,422    $471,618    $473,962    $476,456    $479,104

Long-term Assets
Long-term Assets                  $25,000        $25,000     $25,000     $25,000     $25,000     $25,000     $25,000     $25,000     $25,000     $25,000     $25,000     $25,000     $25,000
Accumulated                            $0             $0          $0          $0          $0          $0          $0        $621      $1,242      $1,863      $2,484      $3,105      $3,726
Depreciation
Total Long-term Assets            $25,000        $25,000     $25,000     $25,000     $25,000     $25,000     $25,000     $24,379     $23,758     $23,137     $22,516     $21,895     $21,274
Total Assets                     $239,600       $242,378    $242,088    $243,278    $244,598    $246,050    $247,637    $491,748    $493,180    $494,755    $496,478    $498,351    $500,378

Liabilities and Capital                          Month 1     Month 2     Month 3     Month 4     Month 5     Month 6     Month 7     Month 8     Month 9    Month 10    Month 11      Month
                                                                                                                                                                                         12

Current Liabilities
Accounts Payable                        $0        $3,300      $2,008      $2,071      $2,135      $2,201      $2,267      $2,156      $2,225      $2,297      $2,369      $2,444      $2,520
Current Borrowing                       $0            $0          $0          $0          $0          $0          $0          $0          $0          $0          $0          $0          $0
Other Current Liabilities               $0            $0          $0          $0          $0          $0          $0          $0          $0          $0          $0          $0          $0
Subtotal Current                        $0        $3,300      $2,008      $2,071      $2,135      $2,201      $2,267      $2,156      $2,225      $2,297      $2,369      $2,444      $2,520
Liabilities

Long-term Liabilities                   $0            $0          $0          $0          $0          $0          $0          $0          $0          $0          $0          $0          $0
Total Liabilities                       $0        $3,300      $2,008      $2,071      $2,135      $2,201      $2,267      $2,156      $2,225      $2,297      $2,369      $2,444      $2,520

Paid-in Capital                  $243,000       $243,000    $243,000    $243,000    $243,000    $243,000    $243,000    $486,000    $486,000    $486,000    $486,000    $486,000    $486,000
Retained Earnings                 ($3,400)       ($3,400)    ($3,400)    ($3,400)    ($3,400)    ($3,400)    ($3,400)    ($3,400)    ($3,400)    ($3,400)    ($3,400)    ($3,400)    ($3,400)
Earnings                                $0         ($521)       $480       $1,607      $2,863      $4,249      $5,770      $6,993      $8,354      $9,859    $11,508     $13,307     $15,259
Total Capital                    $239,600       $239,079    $240,080    $241,207    $242,463    $243,849    $245,370    $489,593    $490,954    $492,459    $494,108    $495,907    $497,859
Total Liabilities and            $239,600       $242,378    $242,088    $243,278    $244,598    $246,050    $247,637    $491,748    $493,180    $494,755    $496,478    $498,351    $500,378
Capital
Net Worth                        $239,600       $239,079    $240,080    $241,207    $242,463    $243,849    $245,370    $489,593    $490,954    $492,459    $494,108    $495,907    $497,859


                                                                                                                                                                                    Page 6
                                                               Appendix

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