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Business Plan for Medical Database

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Business Plan for Medical Database Powered By Docstoc
					Business Plan for Medical
Database
This Business Plan for a Medical Database company allows entrepreneurs or business
owners to create a comprehensive and professional business plan. This template form
allows a business to outline the company's objectives and detail both current company
information as well as any past performance. Companies should include a complete
market analysis in their plan to help showcase why their business strategy will be
effective in the market. Future company plans, including production targets,
management strategy, and financial forecasting, should be used to demonstrate and
confirm that the company's short-term and long-term objective can and will be met. This
model plan can be customized to best fit the unique needs of any entrepreneur or owner
that is seeking to create a strong business plan.
[Your Company Name]

    Business Plan 20__
                                        Confidentiality Agreement

The undersigned reader acknowledges that the information provided by [Your Company Name] in this
business plan is confidential; therefore, reader agrees not to disclose it without the express written
permission of [Your Company Name].

It is acknowledged by reader that information to be furnished in this business plan is in all respects
confidential in nature, other than information which is in the public domain through other means and
that any disclosure or use of same by reader, may cause serious harm or damage to [Your Company
Name].

Upon request, this document is to be immediately returned to [Your Company Name].

___________________
Signature

___________________
Name (typed or printed)

___________________
Date



                     This is a business plan. It does not imply an offering of securities.




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1.0 Executive Summary...............................................................................................................................2
1.1 Key Objectives.......................................................................................................................................9
1.2 Mission ..................................................................................................................................................9
1.3 Keys to Success .....................................................................................................................................9
2.0 Company Summary .............................................................................................................................10
2.1 Company Ownership ...........................................................................................................................10
2.2 Start-up Summary ................................................................................................................................10
3.0     Products and Services ....................................................................................................................13
4.0 Market Analysis Summary ..................................................................................................................28
4.1 Market Segmentation...........................................................................................................................37
4.2 Target Market Segment Strategy .........................................................................................................39
4.3 Service Business Analysis ...................................................................................................................42
     4.3.1 Competition and Buying Patterns .............................................................................................45
5.0 Strategy and Implementation Summary ..............................................................................................45
5.1 SWOT Analysis ...................................................................................................................................48
     5.1.1 Strengths ...................................................................................................................................48
     5.1.2 Weaknesses...............................................................................................................................49
     5.1.3 Opportunities ............................................................................................................................49
     5.1.4 Threats ......................................................................................................................................49
5.2 Competitive Edge ................................................................................................................................50
5.3 Marketing Strategy ..............................................................................................................................51
5.4.1 Sales Forecast ...................................................................................................................................54
5.5 Milestones............................................................................................................................................56
6.0 Management Summary ........................................................................................................................56
6.1 Personnel Plan .....................................................................................................................................57
7.0 Financial Plan ......................................................................................................................................58
7.1 Start-up Funding ..................................................................................................................................59
7.2 Important Assumptions........................................................................................................................60
7.3 Projected Profit and Loss.....................................................................................................................60
Table: Profit and Loss................................................................................................................................61
7.4 Projected Cash Flow ............................................................................................................................63
7.5 Projected Balance Sheet ......................................................................................................................65
7.6 Business Ratios ....................................................................................................................................67




© Copyright 2012 Docstoc Inc.                                                                                                     3
                                       [Your Company Name]




1.0 Executive Summary

   THIS SHOULD BE A SUMMARY OF THE ENTIRE BUSINESS PLAN. WRITE A SYNOPSIS OF
   THE FOLLOWING SECTIONS:

          o   Company Summary
          o   Target Market
          o   Product
          o   Opportunity
          o   Funding Needed



1.1 Key Objectives

       Provide:
      Unparalleled decision support to improve quality of care with a primary focus on health professional
       point-of-care decision support in general medicine, beginning with cardiovascular disease.
      A system for point of care surveillance for biodefense and general public health in school systems and
       local communities.
      A system for rapid and accurate real-time disease-specific data collection and research.
      A better system for education of healthcare professionals about specific diseases and conditions.
      Decision support, surveillance and reporting, research, and educational systems available both nationally
       and globally

1.2 Mission

 To provide physicians and other health professionals innovative health information systems
                  for optimal disease prevention, diagnosis, and treatment



                                                                                                         Page 1
                                        [Your Company Name]

1.3 Keys to Success

   The keys to success in this business are:

      Speed to market
      Effective sales partnership alliances with value-added resellers (VARs), publishers, and leading
       academic institutions
      Effective internal sales/management team, with attendant support
      Continued development of [MEDICAL DATABASE
				
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Description: This Business Plan for a Medical Database company allows entrepreneurs or business owners to create a comprehensive and professional business plan. This template form allows a business to outline the company's objectives and detail both current company information as well as any past performance. Companies should include a complete market analysis in their plan to help showcase why their business strategy will be effective in the market. Future company plans, including production targets, management strategy, and financial forecasting, should be used to demonstrate and confirm that the company's short-term and long-term objective can and will be met. This model plan can be customized to best fit the unique needs of any entrepreneur or owner that is seeking to create a strong business plan.