This Business Plan for an iPhone Accessory Products company allows entrepreneurs or
business owners to create a comprehensive and professional business plan. This
template form allows a business to outline the company's objectives and detail both
current company information as well as any past performance. Companies should
include a complete market analysis in their plan to help showcase why their business
strategy will be effective in the market. Future company plans, including production
targets, management strategy, and financial forecasting, should be used to demonstrate
and confirm that the company's short-term and long-term objective can and will be met.
This model plan can be customized to best fit the unique needs of any entrepreneur or
owner that is seeking to create a strong business plan.
BUSINESS PLAN 20__
© Copyright 2012 Docstoc Inc. 1
The undersigned reader acknowledges that the information provided by [Your Company Name] without the express written permission of
[Your Company Name].
It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than
information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm
or damage to [Your Company Name].
Upon request, this document is to be immediately returned to [Your Company Name].
Name (typed or printed)
This is a business plan. It does not imply an offering of securities.
© Copyright 2012 Docstoc Inc. 2
Table of Contents
Please click below and press F9 to automatically generate the Table of Contents.
Table of Contents
Buoy Tags LLC
1.0 Executive Summary
Write a summary of your business plan here covering the following sections:
Who you are
What your product is
Your target market
The Company plans to focus on the following target markets that will provide [Your Company Name] with the greatest market
penetration: the specialty Smartphone accessories owners and the personal users. [Your Company Name] intends to offer products
that are priced appropriately for each segment and will offer products that best suit each segment's needs.
Los Angeles, California, picked to be the Company's headquarters' location, is one of the focal points in the major United States
Metropolitan areas. Los Angeles, with a population at the 2010 United States Census of 3,792,621, is the most populous city in
California and the second most populous in the United States, after New York City, on a land area of 468.67 square miles (1,213.8
km2), and is located in the southern region of the state. It is the focal point of the larger Los Angeles-Long Beach-Riverside combined
statistical area, which contains nearly 17.8 million people and which is one of the most populous metropolitan areas in the world and
the second largest in the United States. Los Angeles is also the seat of Los Angeles County, the most populated and one of the most
multicultural counties in the United States, while the entire Los Angeles area itself is recognized and regarded as the most diverse
metropolitan area in the United States.
Become established as the leading distributor of Smarphone headphone accessory products
Increase number of distribution in retail outlets
Create and increase revenue
Increase marketing efforts through traditional and "outside-of-the-box" methods
Expand market area starting with Smartphone users and branching out to all headphone and earbud users
Expand marketing reach by cross-marketing
[Your Company Name]'s mission is to offer its customers the highest quality headphone nametag accessories. Its owner's focuses on
personalized service to his customers by offering convenience and rapid service. Additionally, [Your Company Name] has
the technological expertise to provide a product that best meets their needs. Finally, the owners will have strong vendor relationships
with the manufacturers and will be able to meet customers' demand for the newest innovation in earbud/headphone
[Your Company Name] believes it is important to remain an active member of the technology and electronic accessory community and
to impact people's lives in more ways than deriving a profit from them. [Your Company Name] proposes to host community events
that bring out the best in people.
Buoy Tags LLC
1.3 Keys to Success
[Your Company Name] keys to success will include:
1. Provide excellent customer service
2. Grow and maintain a referral network of distributors
3. Respond rapidly to customer problems with product or plan
2.0 Company Summary
[Your Company Name] Phones, Inc. will offer its customers and distributors cellular phones accessories.
Market demand drives cell phone manufactures and service providers to offer new and improved services, functions and products.
The demand for more sound interaction and entertainment with cell phones in the Japanese market, for instance, is great and as
such, their phones are many years ahead of what we will see in the U.S.A. Phones have definitely become an important part of
people's lives all over the world, whereas in North America many still view the cell phone as a tool and not as a entertainment device.
The average phone in North America lasts 3-5 years before being replaced, in Japan it is a fraction of this time.
The Company believes that, with the long and thorough experience in the aftermarket product industry, [Your Company Name] will
start operating in the right time. [Your Company Name] accessories will provide its customers support and convenience second to
2.1 Company Ownership
[Your Company Name] Phones is wholly owned by [ Name] (50%) and by [Name] (50%). The Company was organized as a Limited
Liability Corporation organized in the State of California in the year 2011.
2.2 Start-up Summary
Mr. X will invest $X in [Your Company Name] Phones, Inc. He will also invest an additional $50,000 when operation takes off in April
Year 1. The following chart and table show projected initial start-up costs for [Your Company Name] Phones, Inc.
Total Start-up Expenses $11,000
Cash Required $2,000
Other Current Assets $0
Long-term Assets $0
Total Assets $2,000
Total Requirements $13,000
Buoy Tags LLC
Type a description of your product here.
With roughly 1.6 billion mobile devices sold worldwide in 2010 and the introduction of the tablet and smartphone sales up 72% last
year alone, the market for headphone users is bigger each day.
Headphones can either be an expensive investment or an accessory that comes with a mobile device. In either case, they’re an
indispensible tool people don’t want to lose. Buoy Tags will greatly reduce the possibility of that loss. In addition, for the cases where
multiple people possess the exact same headphone product, especially in the same household or work place (ie, siblings a