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Business Plan for Internet Coupon Deal Website

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This Business Plan for an Internet Coupon Deal Website allows entrepreneurs or business owners to create a comprehensive and professional business plan. This template form allows a business to outline the company's objectives and detail both current company information as well as any past performance. Companies should include a complete market analysis in their plan to help showcase why their business strategy will be effective in the market. Future company plans, including production targets, management strategy, and financial forecasting, should be used to demonstrate and confirm that the company's short-term and long-term objective can and will be met. This model plan can be customized to best fit the unique needs of any entrepreneur or owner that is seeking to create a strong business plan.

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									This Business Plan for an Internet Coupon Deal Website allows entrepreneurs or
business owners to create a comprehensive and professional business plan. This
template form allows a business to outline the company's objectives and detail both
current company information as well as any past performance. Companies should
include a complete market analysis in their plan to help showcase why their business
strategy will be effective in the market. Future company plans, including production
targets, management strategy, and financial forecasting, should be used to demonstrate
and confirm that the company's short-term and long-term objective can and will be met.
This model plan can be customized to best fit the unique needs of any entrepreneur or
owner that is seeking to create a strong business plan.
                                   INSERT YOU COMPANY LOGO HERE




                            Address: [xxxx Street Address, City, State ZIP]

                                       Website: [Your Website]

                                       Phone: XXX-XXX-XXXX




                                BUSINESS PLAN




© Copyright 2012 Docstoc Inc.                                                 1
                                                       Confidentiality Agreement

The undersigned reader acknowledges that the information provided by [Your Company Name] in this business plan is confidential;
therefore, reader agrees not to disclose it without the express written permission of [Your Company Name]

It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than
information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm
or damage to [Your Company Name]

Upon request, this document is to be immediately returned to [Your Company Name]




___________________
Signature

___________________
Name (typed or printed)

___________________
Date

                                    This is a business plan. It does not imply an offering of securities.




© Copyright 2012 Docstoc Inc.                                                                                   2
                                                                  Table of Contents



1.0 Executive Summary .................................................................................................................................. 1
   1.1 Objectives ............................................................................................................................................ 2
   1.2 Mission ................................................................................................................................................ 2
   1.3 Keys to Success ................................................................................................................................... 2
2.0 Company Summary .................................................................................................................................. 3
   2.1 Company Ownership ............................................................................................................................ 3
   2.2 Start-up Summary ................................................................................................................................ 3
      Table: Start-up ....................................................................................................................................... 4
3.0 Services .................................................................................................................................................. 5
4.0 Market Analysis Summary ......................................................................................................................... 7
   4.1 Market Segmentation ............................................................................................................................ 8
   4.2 Target Market Segment Strategy ........................................................................................................... 8
   4.3 Service Business Analysis ..................................................................................................................... 8
      4.3.1 Competition and Buying Patterns .................................................................................................... 9
5.0 Web Plan Summary .................................................................................................................................. 9
   5.1 Website Marketing Strategy ................................................................................................................... 9
   5.2 Development Requirements .................................................................................................................. 9
6.0 Strategy and Implementation Summary ...................................................................................................... 9
   6.1 SWOT Analysis .................................................................................................................................. 10
      6.1.1 Strengths .................................................................................................................................... 10
      6.1.2 Weaknesses................................................................................................................................ 10
      6.1.3 Opportunities ............................................................................................................................... 10
      6.1.4 Threats ....................................................................................................................................... 11
   6.2 Competitive Edge ............................................................................................................................... 11
   6.3 Marketing Strategy.............................................................................................................................. 11
   6.4 Sales Strategy .................................................................................................................................... 11
      6.4.1 Sales Forecast ............................................................................................................................ 12
         Table: Sales Forecast....................................................................................................................... 13
   6.5 Milestones ......................................................................................................................................... 14
      Table: Milestones ................................................................................................................................. 14
7.0 Management Summary ........................................................................................................................... 15
   7.1 Personnel Plan ................................................................................................................................... 16
      Table: Personnel .................................................................................................................................. 16
8.0 Financial Plan ........................................................................................................................................ 17
   8.1 Start-up Funding................................................................................................................................. 18
      Table: Start-up Funding ........................................................................................................................ 18
   8.2 Important Assumptions ....................................................................................................................... 19
   8.2 Important Assumptions ....................................................................................................................... 19
   8.3 Break-even Analysis ........................ Error! Bookmark not defined.Error! Bookmark not defined.
      Table: Break-even Analysis................ Error! Bookmark not defined.Error! Bookmark not defined.
   8.4 Projected Profit and Loss .................................................................................................................... 19
      Table: Profit and Loss........................................................................................................................... 19
   8.5 Projected Cash Flow ........................................................................................................................... 20
      Table: Cash Flow ................................................................................................................................. 20
   8.6 Projected Balance Sheet ..................................................................................................................... 21
      Table: Balance Sheet ........................................................................................................................... 21
   8.7 Business Ratios.................................................................................................................................. 22
                                                                                                                                                      Page 1
                                                              Table of Contents



8.7 Business Ratios.................................................................................................................................. 22
   Table: Ratios ....................................................................................................................................... 22




                                                                                                                                                Page 2
                                                              PushLocal Inc.
2011


       1.0 Executive Summary

           [Your Company Name] is a technology company specializing in connecting merchants with consumers in new and innovative ways.
           Through two internally developed mobile apps and a merchant specific web portal, [Your Company Name] is poised to be a disruptive
           force in local marketing and coupon delivery. Utilizing a patent-pending technology, [Your Company Name] provides merchants of all
           kinds and revenue levels the ability to reach customers, and for the first time ever, require payment from the merchant only when
           customer accepts their deal, or coupon offering. Utilizing fun and functional mobile apps, [Your Company Name] distributes these
           merchant deals over a massive cross section of the population without ever flooding the user with unrequested and often irrelevant
           offerings. By integrating the [Your Company Name] technology into 3rd party existing merchant/consumer-relationship apps, [Your
           Company Name] gives companies like Foursquare, Gowalla, Yelp, and others a huge value add to their app, as well as the ability to
           now earn revenue from their users.

           The following is a brief overview of the Company's current product offerings. It should be noted that its coupon delivery network ([Your
           Technology Name]Local) is designed to power two apps ([Your Product] and [Your Product]), as well as integrated in 3rd party apps
           and web sites. Core technology within [Your Company Name] is a patent-pending concept that improves ROI for merchants and
           provides users with offerings that are relevant and desirable. With this system, a merchant no longer has to pay thousands of dollars
           up-front to advertise their business with mediocre results. Instead, they simply pay a micro-payment (around $0.25) for every
           customer that accepts their offering. By creating a system where the merchant presents an offer to a consumer and the consumer
           accepts that offer before the merchant is billed for the advertising, [Your Company Name] creates a relationship between the
           merchant and the consumer of substantially higher value than ever done before.

           [Your Company Name] is a new company that offers vendors computer-based business advertising services.

           Services

           Through two internally developed mobile apps and a merchant specific web portal, [Your Company Name] is poised to be a disruptive
           force in local marketing and coupon delivery. Utilizing a patent-pending technology, [Your Company Name] provides merchants of all
           kinds and revenue levels the ability to reach customers, and for the first time ever, require payment from the merchant only when
           customer accepts their deal, or coupon offering.

           Opportunity

           To create the model and proprietary "[Your Technology Name]" technology, [Your Company Name] studied and extracted all of the
           relevant components from Google Adwords and its 23 billion in revenue, and merged those attributes with the rapidly growing
           location-based mobile sector. [Your Technology Name] patent-pending concept of pay-per-[Your Technology Name] gives the
           Company an enormous advantage on other businesses trying to capitalize on location-based or coupon based services because this
           system bills the merchant only when the user accepts the offering.

           Mission

           [Your Company Name] is poised to be a disruptive force in local marketing and coupon delivery. [Your Company Name] feels
           passionately about creating an online cross-platform to put small and large-sized businesses back on the map in front of consumers
           while not breaking the bank for merchants to pay for online advertising.
                                                               PushLocal Inc.
2011


       1.1 Objectives

                       To make this company profitable within very first month.
                       To reach over 250,000 mainstream and franchise business accounts (paid) by 2013, and over 1 million by 2015.
                       To provide [Your Technology Name] business services to all major metropolitan areas across the nation by 2013.
                       Make it the primary site for users to look for deals from small businesses.

       1.2 Mission

           [Your Company Name] is poised to be a disruptive force in local marketing and coupon delivery. [Your Company Name] feels
           passionately about creating an online cross-platform to put small and large-sized businesses back on the map in front of consumers
           while not breaking the bank for merchants to pay for online advertising.

       1.3 Keys to Success

               Know the company's market.
               Pick the right advertising software platform for the business.
               Ensure sustainable profits.
               Build value, stability and high value to the company in the case of implementing the Exit Strategy (Exit Strategy explained in
                more detail later in this plan).
                                                            PushLocal Inc.
2011


       2.0 Company Summary

           [Your Company Name] is a technology company specializing in connecting merchants with consumers in new and innovative
           ways. The Company is a non-traditional business advertising service that will extend services to community small and large-sized
           businesses for the purpose of advertising the business, what the business offers and specials and coupons and providing that to
           prospective consumers.

           [Your Technology Name]Local

           Xxxx Street Name

           City, State and ZIP

           Tel. XXX-XXX-XXXX

            www.[Your Technology Name].com

           "[Your Company Name] connects merchants with interested consumers using an innovative a revolutionary concept called Pay-per-
           [Your Technology Name]. This technology bills merchants only when consumers accept their coupons and offers."

       2.1 Company Ownership

           [Your Company Name] is a Limited Liability Corporation registered in Michigan. The founder is [Your Name]and the current
           shareholder breakdown is listed as Castiglione Lamansky Holdings (50%) and Aria Ventures (50%).

       2.2 Start-up Summary

           The following table and chart show the start-up costs for [Your Technology Name]Local. The company estimates that the total start-
           up cost will be $975,000, which includes the cost of computer equipment, application development, a marketing and advertising
           campaign, legal fees and a custom website completion and integration.
                                 PushLocal Inc.
2011


       Table: Start-up

       Start-up

       Requirements

       Start-up Expenses
       Legal                                      $0
       Stationery etc.                            $0
       Insurance                                  $0
       Rent                                       $0
       Computer                                   $0
       Other                                      $0
       Total Start-up Expenses                    $0

       Start-up Assets
       Cash Required                              $0
       Other Current Assets                       $0
       Long-term Assets                           $0
       Total Assets                               $0

       Total Requirements                         $0
                                                                PushLocal Inc.
2011


       3.0 Services

           [Your Company Name] will be providing online advertising solutions to small and mid-sized businesses. Once small business
           creates an account with [Your Technology Name]Local, they will then have the following options which they can use to advertise their
           business on the Company's website:

               Deals
               Discount
               Promotion
               Sale

           Through two internally developed mobile apps and a merchant specific web portal, [Your Company Name] is poised to be a disruptive
           force in local marketing and coupon delivery. Utilizing a patent-pending technology, [Your Company Name] provides merchants of all
           kinds and revenue levels the ability to reach customers, and for the first time ever, require payment from the merchant only when
           customer accepts their deal, or coupon offering. Utilizing fun and functional mobile apps, [Your Company Name] distributes these
           merchant deals over a massive cross section of the population without ever flooding the user with unrequested and often irrelevant
           offerings. By integrating the [Your Company Name] technology into 3rd party existing merchant/consumer-relationship apps, we give
           companies like Foursquare, Gowalla, Yelp, and others a huge value add to their app, as well as the ability to now earn revenue from
           their users.

           [Your Product]

           Facts

           • Developed for all platforms

           • App utilizes contact info from Facebook, Twitter, Gmail, Email, SMS, MySpace, Gowalla, Foursquare, and other open contact
           networks.

           • Recipients do not need the app to respond – non app users will receive notices on whatever platform their contact info is stored on.

           • Links Locations to our coupon and deal platform to offer local deals to destination locations.

           • Purpose-Driven Application – Each step of the process is function to everyday life, it is not an app for app sake, nor it is an app
           without a purpose. (Foursquare)

           How it Works

           For instance, let's say you want to go out on Friday night with select friends of yours…

           Step 1 - You open the app and select the friends you want to invite to join you from your contact list.

           Step 2 - You now go to the places menu and search for a place to go. In this menu, the local establishments are listed from our
           database of Gowalla, Foursquare, Facebook, and Yelp places. Next to each listing is an icon that indicates whether or not that place
           has a coupon that is available which will be sent to your invited friends. If it does, you’re invited friends can view that coupon and
           factor that into their decision making about whether or not they want to accept the invitation to join you. You then select a place, and a
           time for your gathering, and the invitation is sent to your friends along with the coupon.

           Step 3 – A gathering can be either public or private. A private gathering means that the organizer sends the invite and the invitees as
           an invitation to the invitees to join only. A public invite can be forwarded to others by the invitees. For example, for a public invite, if
           Coca Cola wants to promote a secret Rascal Flatts concert, they would send the invite out to their street team, who would forward it to
           their contacts and Facebook friends, who would do the same with their friends. This viral wave would connect people in minutes and
           Coke could have thousands of people gathered at a site in hours.
                                                             PushLocal Inc.
2011


       Step 4 – Once all of the gathering settings are set, the organizer will sent out the invite to the invited parties who can reply with either
       yes, no, or maybe; if they are a ‘yes’ reply and the venue has a coupon, they will get a reply that included the coupon for the venue.

       In addition to inviting via the app, invites can also go to invitees phone via SMS, their twitter feed (if they are a twitter friend), and their
       Facebook wall (if they are a Facebook friend). Simple, fast, and value added.

       [Your Product]is a platform, not a network, its uses are limitless as we do not put our users in a box like social networks do. We simply
       want to create a platform that helps people connect and receive value for their connections. Our mandate is to create a vehicle to do
       this without binding our users with unnecessary limitations. 80 year old women can use [Your Product]to organize a bridge game or
       meet at Denny’s for 10% of an early bird dinner, just as 14 year old kids can use it to meet at the movies and get free popcorn with
       their movie ticket.

       Facts

       • Find Local Deals from small coffee shops to large retail chains.

       • Accept or Reject the deal or coupon

       • Redeem the coupon on deal in store

       • Do not have to pre-buy the deal

       • Find the best deal for what you are looking for. – like establishments compete for your business. *stolen from Lending Tree’s
       disingenuous motto

       [Your Product] leverage the power of our local merchant network of coupons and deals in a simple to use application. When [Your
       Product]isn’t applicable, [Your Product] picks up the slack. Just looking for a Mexican restaurant in your area? What to see deals
       associated the restaurants listed? [Your Product] is the answer. This app strips out the social from [Your Product]and gives you an
       easy to use - well organized interface to find things in your area. From Coffee to Electronics, Manicures to Mexican Food, and Legal
       Services to Lounge Wear – if there is a local business offering it - [Your Product] can deliver the information and the deal to you.
       Unlike Groupon – you aren’t forced to buy the deal, simply accept the coupon and then redeem it from your phone at the business
       establishment.

       How it Works

       Step 1 - Looking for something to eat? Open the app and select the FOOD button. From here you can see all food in your radius or
       drill down further.

       Step 2 – I want Mexican food do I will select the Mexican category and get a listing of all Mexican joints within 10 miles of me.

       Step 3 – In the list of places, I can see if each restaurant has a coupon deal(s) they are offering and I can preview that deal. I see that
       Jose’s Taco Emporium has a ½ off taco coupon and I decide that the place for me.

       Step 4 – I accept that coupon and it moves in to my coupons folder on my phone.

       Step 5 – I show up at Jose’s, order my Tacos; I present my deal to the cashier and Boom! I just ate some scrumptious tacos for ½ the
       cost.

       Like [Your Technology Name], the Company is trying to create a platform for people to find what they are looking for, without forcing
       them to do things a certain way. [Your Product] is a very simple concept with a very powerful purpose and core. We utilize our
       massive coupons and deal database from our network of merchants to create a new way for people to find what they are looking for,
       or find things they didn’t even know they were looking for. [Your Product] was born out of the frustration of trying to decide where to
       have lunch every day. "Aggregators like Yelp and Citygrid do an ok job of helping me identify places in my area, but they drop the ball
       when it comes to helping me make up my mind."Now, I can not only see the paces in my area, but I can now see what those places
                                                               PushLocal Inc.
2011


           will do for me to get my business. Merchants can interact with me by providing me with incentives to patronize them over their
           competition.

       4.0 Market Analysis Summary

           [Your Company Name] has identified a large distinct market segment. Recognizing that this group has different goals in a business
           advertising service and respond differently to marketing messages, [Your Company Name] will target the group distinctly. In terms of
           potential customers, [Your Company Name] can be useful to all small to large-sized businesses and consumers in the United
           States equally.

           One major benefit of online advertising is the immediate publishing of information and content that is not limited by geography or time.
           To that end, the emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an
           interruptive strategy.

           Another benefit is the efficiency of advertiser's investment. Online advertising allows for the customization of advertisements,
           including content and posted websites. For example, AdWords, Yahoo! Search Marketing and Google AdSense enable ads to be
           shown on relevant web pages or alongside search results of related keywords.

           The three most common ways in which online advertising is purchased are CPM, CPC, and CPA.

               CPM (Cost Per Mille), also called "Cost Per Thousand (CPT), is where advertisers pay for exposure of their message to a
                specific audience. "Per mille" means per thousand impressions, or loads of an advertisement. However, some impressions may
                not be counted, such as a reload or internal user action.

               CPV (Cost Per Visitor) is where advertisers pay for the delivery of a Targeted Visitor to the advertiser’s website.
               CPV (Cost Per View) is when an advertiser pays for each unique user view of an advertisement or website (usually used with
                pop-ups, pop-unders and interstitial ads).

               CPC (Cost Per Click) is also known as Pay per click (PPC). Advertisers pay each time a user clicks on their listing and is
                redirected to their website. They do not actually pay for the listing, but only when the listing is clicked on. This system allows
                advertising specialists to refine searches and gain information about their market. Under the Pay per click pricing system,
                advertisers pay for the right to be listed under a series of target rich words that direct relevant traffic to their website, and pay
                only when someone clicks on their listing which links directly to their website. CPC differs from CPV in that each click is paid for
                regardless of whether the user makes it to the target site.

               CPA (Cost Per Action) or (Cost Per Acquisition) advertising is performance based and is common in the affiliate marketing
                sector of the business. In this payment scheme, the publisher takes all the risk of running the ad, and the advertiser pays only for
                the amount of users who complete a transaction, such as a purchase or sign-up. This is the best type of rate to pay for banner
                advertisements and the worst type of rate to charge as it ignores any inefficiency in the sellers web site conversion funnel.
               Similarly, CPL (Cost Per Lead) advertising is identical to CPA advertising and is based on the user completing a form,
                registering for a newsletter or some other action that the merchant feels will lead to a sale.
               Also common, CPO (Cost Per Order) advertising is based on each time an order is transacted.
               CPE (Cost Per Engagement) is a form of Cost Per Action pricing first introduced in March 2008. Differing from cost-per-
                impression or cost-per-click models, a CPE model means advertising impressions are free and advertisers pay only when a user
                engages with their specific ad unit. Engagement is defined as a user interacting with an ad in any number of ways.

           The Pay per [Your Technology Name] (“PPP”) advertising and lead generation model is the next evolution of advertising. By
           creating a mobile coupon network modeled after the mega-successful Google Adwords program, we provide local businesses an
           avenue to reach a highly interested audience on a cost per lead basis and only pay for the lead once the lead is indicating an interest
           in coming to the business.
                                                               PushLocal Inc.
2011


       4.1 Market Segmentation

           [Your Technology Name] target market is both the business and the consumer. [Your Technology Name] goal is to be the one easy
           and cost-effective alternative to more costly advertising online venues, offering its advertising services to be more readily available to
           the small or mid-sized business on a marketing budget as well as the larger commercial companies. The other is that more and more
           businesses and services are advertising on the Company's website, it will be more attractive to the consumer seeking a product or
           service.

       4.2 Target Market Segment Strategy – Example Text

           San Francisco, consistently ranked first among U.S. visitor destinations by Conde Nast Traveler, is a city of vibrant and unique
           neighborhoods. It is the small businesses, 115,000 strong (*), that deliver the services and the experiences that give character to this
           City and attracts people – visitors, employees and employers alike – from around the globe. Small business is San Francisco’s major
           economic engine. It is small businesses which are creating the innovations, entrepreneurships, and the vast majority of new jobs in
           this city. It is estimated that 4.5 billion dollars annually are generated from small businesses in San Francisco.

           Source: Small Business Network San Francisco - http://www.sfsbn.org/

       4.3 Service Business Analysis

           The Pay per [Your Technology Name] ("PPP") advertising and lead generation model is the next evolution of advertising. By creating
           a mobile coupon network modeled after the mega-successful Google Adwords program, we provide local businesses an avenue to
           reach a highly interested audience on a cost per lead basis and only pay for the lead once the lead is indicating an interest in coming
           to the business.

           Our mobile PPP network allows local businesses to be part of a lead generation network where the retailer can create a custom
           campaign, build their own coupons and deals, change them at any time, and only pay on a cost-per-[Your Technology Name] basis,
           our product makes business more accessible to the marketplace, while at the same time, making the marketplace more accessible to
           the business.

           Just like the model of Google Adwords, the retailer can now create an account within our system, define their offering parameters, and
           then send out their promotions. For example, the coffee shop may create a $0.25 cents off large coffee coupon. This coupon will then
           attach to the company’s profile in our system (our network of retailers pulls from Yelp, Facebook Places, Google, Foursquare,
           Gowalla, and Citygrid to create a complete listing of every establishment in the US), and be sent out across the network accordingly.
           These offers can then be tested and modified until maximized. And again, the business only pays once a highly qualified lead is
           created. There is no cost for "advertising".

           Using a predefined cost-per-[Your Technology Name] fee similar to Adwords cost-per-click, a retailer can establish daily thresholds
           and limits. The coffee shop’s Cost-per-[Your Technology Name] maybe .25 cents, and they are willing to spend $10 a day on
           advertising. With this system they will be able to deliver that coupon to 40 users and expose it to many more. The retailer is only
           charged once the coupon is [Your Technology Name]ed to the phone. So like Groupon, the deal is displayed for free (in the retailers
           listing), and the charge only occurs once the user pulls the coupon.

           The coupon will go into a folder on the user’s mobile device and it will be up to the user to present the coupon to the retailer for visual
           conformation. We will also include a 2d barcode if the retailer is equipped with a POS system and wants to integrate the coupon in to
           the system.

           With the explosion of online advertising venues and options for businesses and individuals, the entire advertising industry has gotten
           a new breath of life. [Your Company Name] also feels that businesses that use the Company's advertising option as a marketing tool,
           businesses will find the ease and the control they will have over their campaign quite exciting. It is not totally clear as to why the
           online services would have such a positive impact on the entire industry as opposed to just their segment. Industry experts believe
           that the online services served as a way of legitimizing the industry as a whole as an effective way of finding deals and discounts from
           local vendors.
                                                               PushLocal Inc.
2011


           One major benefit of online advertising is the immediate publishing of information and content that is not limited by geography or time.
           To that end, the emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an
           interruptive strategy.* (Source: Wikipedia.org, subject "Online Advertising")

       4.3.1 Competition and Buying Patterns

           For years small businesses that don't have the budget have been struggling to find an alternative. Mid to large size companies have
           the funds to use advertising services such as newspapers and magazines which cost approximately $1000 a month, television or
           radio media which cost $5000-$20,000, online services (Google AdWords, Yahoo Local, Yelp, Google Places Tag Service) all them to
           direct the traffic to their website (Pay-Per-Click).

           The company Groupon.com offers one "Groupon" per day in each of the markets it serves. The Groupon works as an assurance
           contract using ThePoint's platform: if a certain number of people sign up for the offer, then the deal becomes available to all; if the
           predetermined minimum is not met, no one gets the deal that day. This reduces risk for retailers, who can treat the coupons as
           quantity discounts as well as sales promotion tools. However, this increases revenue and business for Groupon, but it does not
           necessarily aid the vendor in gaining consumer awareness and what else the small business may have to offer. Groupon makes
           money by getting a cut of the deal from the retailers and the website Groupon, which may end up vendors spending $1000+ per
           month.

           [Your Company Name] will appeal to the small and mid-sized vendor who wants to have a strong presence in the San Francisco
           community, gain awareness of their business in their industry and reach a large number of hungry consumers without spending
           thousands of dollars every month. [Your Company Name] feels that this market needs attention and the Company feels that it can
           provide excellent online advertising options to these vendors.

       5.0 Web Plan Summary

           The website for [Your Company Name] will be the key to the business. It must be well designed, user-friendly and fully operational at
           all times. The website will serve both business owners and consumers, so the design and regular operation must be done by a hired
           professional with experience with these sites.

           The current company website is located at [Your Website].

       5.1 Website Marketing Strategy

           [Your Company Name] Inc's website will be printed on any marketing materials, including pamphlets and business cards, to be
           handed out or distributed to small businesses and organizations. This may include but not limited to:

           * Attending large business conventions and mixers.

           * Meeting with business bureaus and the local business development.

           * Partnering with a high traffic websites and developer (not related to advertising) to offer the Company's services.

       5.2 Development Requirements

           [Your Company Name] will outsource the development of the website to Web Development Specialist and Programmer. The
           Company will work very closely with this individual or company to insure the timeline and specifications of the website.

       6.0 Strategy and Implementation Summary

           [Your Technology Name] goal is to be THE premiere cost-effective and easily navigated advertising online site for small businesses
           and entrepreneurs as well as large chains and corporations. [Your Company Name] will find success with having the competitive
           edge of specializing in connecting merchants with consumers in new and innovative ways. Through two internally developed mobile
           apps and a merchant specific web portal, [Your Company Name] is poised to be a disruptive force in local marketing and coupon
                                                             PushLocal Inc.
2011


           delivery. Utilizing a patent-pending technology, [Your Company Name] provides merchants of all kinds and revenue levels the ability
           to reach customers, and for the first time ever, require payment from the merchant only when customer accepts their deal, or coupon
           offering.

       6.1 SWOT Analysis

           The following SWOT analysis explains important strengths and weaknesses within the company. This analysis also explores a few of
           the many opportunities and threats.

           Please review the Strengths, Weaknesses, Opportunities and Threats for [Your Company Name] described below.

       6.1.1 Strengths

           1. Knowledgeable and business-oriented owner. [Your Name]has done extensive research on the online advertising market and
           is aware of the strengths and weaknesses of the direct competition.

           2. Services provided at a significantly reduced price. The Company will have the competitive edge in providing [Your Technology
           Name] advertising services to small business owners at an affordable price point.

           3. State-of-the-art equipment. [Your Company Name] seeks to purchase and operate the best equipment for this kind of
           interactive online service and will have it maintenanced regularly to avoid any service interruptions.

           4. Location of the start-up. [Your Company Name] will take advantage of starting the Company in a major metropolitan area
           whose local government takes measures to support local small businesses, diversity and entrepreneurs. Once the Company gains
           notoriety, this alone will make the Company look genuine, sincere and more valuable as an acquisition.

       6.1.2 Weaknesses

           1. A dependence on quickly changing technology. [Your Company Name] will have to regularly update software and sometime
           equipment to keep up with the speed and technology of the ever-changing internet industry.

           2. Some dependence on outsourced staff. [Your Company Name] will have to be very selective and cautious of what
           independent contractors are hired to do equipment or website maintenance, as the operation of the business depends on these two
           key departments running smoothly.

       6.1.3 Opportunities

           1. More research being done on the internet by consumers. The website will appeal to the growing number of internet users
           using the internet as their main source of researching and finding new establishments to patron.

           2. Small business owners can now afford a larger internet presence. Small businesses that would not normally be found due to
           lack of marketing budget will now have and take advantage of reaching far more consumers than through traditional methods.

           3. Becoming a premiere niche advertising engine online. [Your Company Name] will be the new competition to the larger online
           advertising engines currently in place.

           To create the model and proprietary "[Your Technology Name]" technology, [Your Company Name] studied and extracted all of the
           relevant components from Google Adwords and its 23 billion in revenue, and merged those attributes with the rapidly growing
           location-based mobile sector. [Your Technology Name] patent-pending concept of pay-per-[Your Technology Name] gives the
           Company an enormous advantage on other businesses trying to capitalize on location-based or coupon based services because this
           system bills the merchant only when the user accepts the offering. Other services rely on charging the merchant monthly or quarterly
           fees for coupon placements regardless of performance. This archaic method leaves the merchants in a vulnerable position – hoping
           that their upfront ad buy pays off. Small "Mom and Pop" shops just can’t afford to take that risk and are instantly priced out of the
                                                            PushLocal Inc.
2011


           market. [Your Technology Name] method puts everyone on the same playing field and, for the first time, allows the local coffee shop
           to compete with Starbucks on an advertising level.

       6.1.4 Threats

           1. Emerging local competitors. [Your Company Name] must establish the business first in the United States. If too much time
           goes by before the company is established, some similar venture may emerge.

           2. Initial online presence. [Your Company Name] must insure the Company's presence by outsourcing this task a marketing and
           sales specialist right away from start-up. If the Company fails to do that, the Company's site will be lost in the sea of many
           establishments and services already populating the internet search engines.

       6.2 Competitive Edge

           To date there is only indirect competition to [Your Technology Name] revenue model. Because of its innovation and patent-pending
           model, The Company does not have an apple-to-apple competitor. However, there are many companies operating in the merchant
           coupon, deals, and mobile app space. Many of the current app companies are potential partners rather than competition because of
           their need for a sustainable revenue product.

           Competitors are both online and offline. Traditional coupon distributors and new-media online coupon distributors are a competitive
           force. [Your Company Name] also faces competition from any other discount provider that take the attention of the consumer. These
           can range from daily deal sites to TV commercials and newspapers.

       6.3 Marketing Strategy

           [Your Company Name] will implement a marketing strategy by outsourcing to SEO and online advertising professionals to help the
           Company make their presence and services known to the greater community online. [Your Company Name] will also meet with small
           business bureaus to partner with organizations that assist small and large-sized businesses worldwide.

       6.4 Sales Strategy

           The sales strategy that [Your Company Name] will implement is to outsource to a professional online marketing promotions company
           or an SEO (Search Engine Optimation) Specialist. If the small businesses are not aware that [Your Company Name] is in existence
           and they don't know what services would benefit their business that [Your Company Name] offers, the potential partnership could be
           lost. This is why the Company finds it important to work with the right professional or establishment that knows how to achieve the
           Company's goals.

           National Accounts

           [Your Technology Name] National Accounts Division is tasked with reaching the top food, retail and services chains and working with
           their marketing and advertising departments to create, manage, and published coupons and deals. The top 400 restaurant chains
           account for over 250,000 locations nationwide. The Company can effectively target and aggregate merchants effectively and
           efficiently by starting with these top major chains. By focusing the sales forces on these merchants, [Your Company Name] can
           quickly and effectively populate the network with ads and deals.

           Outside Sales and Affiliate Channels

           [Your Company Name] will partner with merchant marketing companies that specialize in cultivating merchant relationships and
           providing solutions that help merchants market their businesses. Companies like Yodle.com will offer the [Your Company Name]
           solution to merchants and work with the merchant as they create coupons and deals. This model has worked well for Adwords and no
           doubt will work for [Your Company Name] as well.

           [Your Company Name] has also had discussions with major coupon companies like Entertainment Inc. These companies are looking
           for new and innovative ways to distribute coupons from their merchants and to earn revenue from their existing merchant network.
           Entertainment alone has a direct relationship with over 65,000 merchants. By tapping into these networks, [Your Company Name]
                                                               PushLocal Inc.
2011


           can provide significant revenue for a company like Entertainment and allow them to operate in a new space without incurring the cost
           associated with a business model pivot.

           Organic

           Like Adwords, the [Your Company Name] signup and management dashboard will be available on the web for merchants to find on
           their own. Using the quick and easy-to-use interface, a merchant can sign up, create a deal and have that deal in the network in less
           than 15 minutes. The form based process walks the merchant through the process and does all the hard work for them. Whether it’s
           McDonald’s or the sidewalk hotdog vender, [Your Company Name] can give merchants access to the massively growing mobile
           space, and an advertising solution that is performance based.

           Distribution

           [Your Company Name] has created a method to distribute [Your Company Name] ads and coupons within mobile apps that have a
           consumer appeal and relevance. Several apps are being internally for third party app developers, [Your Company Name] offers an
           API to use the [Your Company Name] network. These app developers would then generate revenue on every ‘[Your Technology
           Name]’ done on their app. For example, Foursquare could easily integrate [Your Company Name] within their "places" database and
           then earn a commission (.05) every time one of their 5m users accepts a coupon. If they do 500k [Your Technology Name]ed a day,
           they would earn $50k in revenue that day - or $18.25m in found revenue a year. Having just considered an offer of close to $140m
           based on very limited revenue, the integration and adoption of [Your Company Name] would double their company’s valuation.

           The sales forecast monthly summary is included in the appendix. The annual sales projections are included here in Table 5.2.

       6.4.1 Sales Forecast

           [Your Company Name] earns revenue on every user ‘accept’ or ‘[Your Technology Name]’ of a merchant’s ad, coupon, or deal. Users
           can see the merchant offer for free and is given the option to accept or reject the offer. If a user accepts the offer – the merchants
           account is debited the previously agreed upon fee. This fee will be around $0.25.

           In order to manage how much they spend, merchants set daily spending limits on their [Your Technology Name]es. If a merchant only
           want to spend $10 a day, they would be capped at 40 [Your Technology Name]es a day. If they exceed this limit, their offer would
           show as "sold out" for that day. The next day, their offer would become live again.

           [Your Company Name] shares revenue with any group that brings in merchants through their network (Entertainment Inc, Yodle,
           ValPack, etc), as well as any 3rd party app that is distributing the offer (Foursquare, Gowalla, Yelp, etc.) these fees are a flat rate for
           lower volume entities, and a custom rate for the higher volume providers.

           Although [Your Company Name] will be purchasing the assets for the company, it believes that the first few months of operation will
           be relatively slow due to the start of marketing the Company to small and mid-sized business owners. This will be a function of the
           need to generate awareness about [Your Company Name] and the fact that this takes a little time. In addition, the company will be
           operating with little to no overhead as the company is internet based.
                                       PushLocal Inc.
2011


       Table: Sales Forecast

       Sales Forecast
                                                 Year 1   Year 2   Year 3
       Sales
       Row 1                                        $0       $0       $0
       Row 2                                        $0       $0       $0
       Row 3                                        $0       $0       $0
       Total Sales                                  $0       $0       $0


       Direct Cost of Sales                      Year 1   Year 2   Year 3
       Row 1                                        $0       $0       $0
       Row 2                                        $0       $0       $0
       Row 3                                        $0       $0       $0
       Subtotal Direct Cost of Sales                $0       $0       $0
                                                            PushLocal Inc.
2011


       6.5 Milestones

           The detailed milestones are shown in the following table and chart. The related budgets are included with the expenses shown in the
           projected Profit and Loss statement, which is in the financial analysis that comes in Chapter 7 of this plan.

       Table: Milestones

       Milestones

       Milestone                      Start Date            End Date             Budget            Manager                Department
       Name me                        12/8/2011             1/7/2012                 $0             NAME                  Department
       Name me                        12/8/2011             1/7/2012                 $0             NAME                  Department
       Name me                        12/8/2011             1/7/2012                 $0             NAME                  Department
       Name me                        12/8/2011             1/7/2012                 $0             NAME                  Department
       Name me                        12/8/2011             1/7/2012                 $0             NAME                  Department
       Name me                        12/8/2011             1/7/2012                 $0             NAME                  Department
       Name me                        12/8/2011             1/7/2012                 $0             NAME                  Department
       Name me                        12/8/2011             1/7/2012                 $0             NAME                  Department
       Name me                        12/8/2011             1/7/2012                 $0             NAME                  Department
       Name me                        12/8/2011             1/7/2012                 $0             NAME                  Department
       Totals                                                                        $0
                                                       PushLocal Inc.
2011


       7.0 Management Summary

           INSERT BIOS HERE

           The initial management team depends on the founders themselves, with little back-up. As [Your Company Name] grows, the
           Company will take on additional consulting help, plus graphic/editorial, sales, and marketing.
                                                              PushLocal Inc.
2011


       7.1 Personnel Plan

           [Your Company Name] plans to start out with nine employees to start. Entering into the second and third year, the Company plans to
           add additional sales and marketing, designers/programmers and administration staff support. A CFO will be introduced to the
           Company at Year 2.

           The detailed monthly personnel plan for the first year is included in the appendix. The annual personnel estimates are included here.

       Table: Personnel

       Personnel Plan
                                                                                   Year 1                  Year 2                  Year 3
       Name or Title or Group                                                         $0                      $0                      $0
       Name or Title or Group                                                         $0                      $0                      $0
       Name or Title or Group                                                         $0                      $0                      $0
       Total People                                                                     0                       0                       0

       Total Payroll                                                                    $0                      $0                      $0
                                                                PushLocal Inc.
2011


       8.0 Financial Plan

           [Your Company Name] plans to build the Company into a highly successful online advertising engine. The company then plans to
           expand operations worldwide quite quickly and in the future, will consider open negotiation to either partner with a larger corporation.
           Another consideration will be consulting with a Corporate Appraiser to determine the value of the Company for eventual acquisition
           and sale.

           The following sections will outline important financial information.
                                                            PushLocal Inc.
2011


       8.1 Start-up Funding

           [Your Company Name] start-up costs are detailed above, in the Start-up Table. The following table shows how these start-up costs
           will be funded by either lender or investor capital.

       Table: Start-up Funding

       Start-up Funding
       Start-up Expenses to Fund                                                                                              $0
       Start-up Assets to Fund                                                                                                $0
       Total Funding Required                                                                                                 $0

       Assets
       Non-cash Assets from Start-up                                                                                          $0
       Cash Requirements from Start-up                                                                                        $0
       Additional Cash Raised                                                                                                 $0
       Cash Balance on Starting Date                                                                                          $0
       Total Assets                                                                                                           $0



       Liabilities and Capital

       Liabilities
       Current Borrowing                                                                                                      $0
       Long-term Liabilities                                                                                                  $0
       Accounts Payable (Outstanding Bills)                                                                                   $0
       Other Current Liabilities (interest-free)                                                                              $0
       Total Liabilities                                                                                                      $0

       Capital

       Planned Investment
       Owner                                                                                                                  $0
       Investor                                                                                                               $0
       Additional Investment Requirement                                                                                      $0
       Total Planned Investment                                                                                               $0

       Loss at Start-up (Start-up Expenses)                                                                                   $0
       Total Capital                                                                                                          $0



       Total Capital and Liabilities                                                                                          $0

       Total Funding                                                                                                          $0
                                                              PushLocal Inc.
2011


       8.2 Important Assumptions

           The following table details important financial assumptions.

       8.3 Projected Profit and Loss

           The following table and charts present the Projected Profit and Loss for [Your Technology Name]Local.

       Table: Profit and Loss

       Pro Forma Profit and Loss
                                                                                       Year 1              Year 2       Year 3
       Sales                                                                              $0                  $0           $0
       Direct Cost of Sales                                                               $0                  $0           $0
       Other Costs of Sales                                                               $0                  $0           $0
       Total Cost of Sales                                                                $0                  $0           $0

       Gross Margin                                                                        $0                  $0           $0
       Gross Margin %                                                                  0.00%               0.00%        0.00%



       Expenses
       Payroll                                                                              $0                     $0      $0
       Marketing/Promotion                                                                  $0                     $0      $0
       Depreciation                                                                         $0                     $0      $0
       Rent                                                                                 $0                     $0      $0
       Utilities                                                                            $0                     $0      $0
       Insurance                                                                            $0                     $0      $0
       Payroll Taxes                                                                        $0                     $0      $0
       Other                                                                                $0                     $0      $0

       Total Operating Expenses                                                             $0                     $0      $0

       Profit Before Interest and Taxes                                                     $0                     $0      $0
       EBITDA                                                                               $0                     $0      $0
        Interest Expense                                                                    $0                     $0      $0
        Taxes Incurred                                                                      $0                     $0      $0

       Net Profit                                                                          $0                  $0           $0
       Net Profit/Sales                                                                0.00%               0.00%        0.00%
                                                          PushLocal Inc.
2011




       8.4 Projected Cash Flow

           The following table and chart will indicate Projected Cash Flow. Please note that during the first two months there was a cash
           infusion. This is an investment that [Your Company Name] seeks to attain funding for the business. Please also note that there
           was an increase of long-term assets. This can be broken down into the purchase of the application design and development.

       Table: Cash Flow

       Pro Forma Cash Flow
                                                                                    Year 1          Year 2          Year 3
       Cash Received

       Cash from Operations
       Cash Sales                                                                        $0              $0              $0
       Subtotal Cash from Operations                                                     $0              $0              $0

       Additional Cash Received
       Sales Tax, VAT, HST/GST Received                                                  $0              $0              $0
       New Current Borrowing                                                             $0              $0              $0
       New Other Liabilities (interest-free)                                             $0              $0              $0
       New Long-term Liabilities                                                         $0              $0              $0
       Sales of Other Current Assets                                                     $0              $0              $0
       Sales of Long-term Assets                                                         $0              $0              $0
       New Investment Received                                                           $0              $0              $0
       Subtotal Cash Received                                                            $0              $0              $0

       Expenditures                                                                 Year 1          Year 2          Year 3

       Expenditures from Operations
       Cash Spending                                                                     $0              $0              $0
       Bill Payments                                                                     $0              $0              $0
       Subtotal Spent on Operations                                                      $0              $0              $0

       Additional Cash Spent
       Sales Tax, VAT, HST/GST Paid Out                                                  $0              $0              $0
       Principal Repayment of Current Borrowing                                          $0              $0              $0
       Other Liabilities Principal Repayment                                             $0              $0              $0
       Long-term Liabilities Principal Repayment                                         $0              $0              $0
       Purchase Other Current Assets                                                     $0              $0              $0
       Purchase Long-term Assets                                                         $0              $0              $0
       Dividends                                                                         $0              $0              $0
       Subtotal Cash Spent                                                               $0              $0              $0

       Net Cash Flow                                                                     $0              $0              $0
       Cash Balance                                                                      $0              $0              $0
                                                              PushLocal Inc.
2011




       8.5 Projected Balance Sheet

           The following table will indicate the Projected Balance Sheet.

       Table: Balance Sheet

       Pro Forma Balance Sheet
                                                                            Year 1   Year 2   Year 3
       Assets

       Current Assets
       Cash                                                                    $0       $0       $0
       Other Current Assets                                                    $0       $0       $0
       Total Current Assets                                                    $0       $0       $0

       Long-term Assets
       Long-term Assets                                                        $0       $0       $0
       Accumulated Depreciation                                                $0       $0       $0
       Total Long-term Assets                                                  $0       $0       $0
       Total Assets                                                            $0       $0       $0

       Liabilities and Capital                                              Year 1   Year 2   Year 3

       Current Liabilities
       Accounts Payable                                                        $0       $0       $0
       Current Borrowing                                                       $0       $0       $0
       Other Current Liabilities                                               $0       $0       $0
       Subtotal Current Liabilities                                            $0       $0       $0

       Long-term Liabilities                                                   $0       $0       $0
       Total Liabilities                                                       $0       $0       $0

       Paid-in Capital                                                         $0       $0       $0
       Retained Earnings                                                       $0       $0       $0
       Earnings                                                                $0       $0       $0
       Total Capital                                                           $0       $0       $0
       Total Liabilities and Capital                                           $0       $0       $0

       Net Worth                                                               $0       $0       $0
                                                              PushLocal Inc.
2011


       8.7 Business Ratios

            The following table details common business ratios of this business as well as the Advertising Industry, NAICS code Other Services
            Related to Advertising 541910. Please note that the variance of current assets of this company and the industry can be explained that
            the bulk of [Your Technology Name] value is in its software, applications and computer equipment and that it is not in need of many
            other assets.

       Table: Ratios

       Ratio Analysis
                                                                    2011               2012                 2013        Industry Profile
       Sales Growth                                                0.00%            766.67%              476.92%                 7.34%

       Percent of Total Assets
       Other Current Assets                                       0.00%               0.00%                0.00%               30.47%
       Total Current Assets                                      97.95%              99.84%               99.98%               87.40%
       Long-term Assets                                           2.05%               0.16%                0.02%               12.60%
       Total Assets                                             100.00%             100.00%              100.00%              100.00%

       Current Liabilities                                       31.35%              15.83%               13.27%               40.48%
       Long-term Liabilities                                      3.59%               0.28%                0.04%               14.17%
       Total Liabilities                                         34.94%              16.11%               13.32%               54.65%
       Net Worth                                                 65.06%              83.89%               86.68%               45.35%

       Percent of Sales
       Sales                                                    100.00%             100.00%              100.00%              100.00%
       Gross Margin                                              48.57%              48.57%               48.57%               14.64%
       Selling, General & Administrative Expenses               124.85%              82.70%               75.72%                5.29%

       Advertising Expenses                                       0.00%               0.00%                0.00%                 0.73%
       Profit Before Interest and Taxes                          23.08%              40.75%               44.82%                 1.82%

       Main Ratios
       Current                                                      3.12                6.31                 7.53                 1.91
       Quick                                                        3.12                6.31                 7.53                 1.03
       Total Debt to Total Assets                                34.94%              16.11%               13.32%               61.13%
       Pre-tax Return on Net Worth                              142.86%             134.12%              122.33%               13.01%
       Pre-tax Return on Assets                                  92.94%             112.51%              106.04%                5.06%
                                   PushLocal Inc.
2011




       Additional Ratios                2011          2012           2013
       Net Profit Margin              16.09%        28.52%         31.37%    n.a
       Return on Equity              100.00%        93.89%         85.63%    n.a

       Activity Ratios
       Accounts Payable Turnover         9.58         12.17          12.17   n.a
       Payment Days                        27            17             18   n.a
       Total Asset Turnover              4.04          2.76           2.37   n.a

       Debt Ratios
       Debt to Net Worth                 0.54          0.19           0.15   n.a
       Current Liab. to Liab.            0.90          0.98           1.00   n.a

       Liquidity Ratios
       Net Working Capital         $1,297,125   $20,759,675   $144,278,456   n.a
       Interest Coverage               259.60      3,972.95      25,208.91   n.a

       Additional Ratios
       Assets to Sales                   0.25          0.36           0.42   n.a
       Current Debt/Total Assets         31%           16%            13%    n.a
       Acid Test                         3.12          6.31           7.53   n.a
       Sales/Net Worth                   6.21          3.29           2.73   n.a
       Dividend Payout                   0.00          0.00           0.00   n.a
                                                          Appendix

Table: Sales Forecast

Sales Forecast
                          Month   Month   Month   Month    Month     Month   Month   Month   Month   Month   Month   Month
                              1       2       3       4        5         6       7       8       9     10      11      12
Sales
Row 1                        $0      $0      $0      $0       $0        $0      $0      $0      $0      $0      $0      $0
Row 2                        $0      $0      $0      $0       $0        $0      $0      $0      $0      $0      $0      $0
Row 3                        $0      $0      $0      $0       $0        $0      $0      $0      $0      $0      $0      $0
Total Sales                  $0      $0      $0      $0       $0        $0      $0      $0      $0      $0      $0      $0

Direct Cost of Sales      Month   Month   Month   Month    Month     Month   Month   Month   Month   Month   Month   Month
                              1       2       3       4        5         6       7       8       9     10      11      12
Row 1                        $0      $0      $0      $0       $0        $0      $0      $0      $0      $0      $0      $0
Row 2                        $0      $0      $0      $0       $0        $0      $0      $0      $0      $0      $0      $0
Row 3                        $0      $0      $0      $0       $0        $0      $0      $0      $0      $0      $0      $0
Subtotal Direct Cost of      $0      $0      $0      $0       $0        $0      $0      $0      $0      $0      $0      $0
Sales




                                                                                                                             Page 1
                                                     Appendix

Table: Personnel

Personnel Plan
                         Month   Month   Month   Month   Month   Month   Month   Month   Month   Month   Month   Month
                             1       2       3       4       5       6       7       8       9     10      11      12
Name or Title or Group      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Name or Title or Group      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Name or Title or Group      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Total People                 0       0       0       0       0       0       0       0       0       0       0       0

Total Payroll               $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0




                                                                                                                         Page 2
                                                                   Appendix

Table: Profit and Loss

Pro Forma Profit
and Loss
                               Month    Month    Month    Month     Month     Month    Month    Month    Month    Month    Month    Month
                                   1        2        3        4         5         6        7        8        9      10       11       12
Sales                             $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
Direct Cost of Sales              $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
Other Costs of                    $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
Sales
Total Cost of Sales               $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0

Gross Margin                       $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
Gross Margin %                 0.00%    0.00%    0.00%    0.00%     0.00%     0.00%    0.00%    0.00%    0.00%    0.00%    0.00%    0.00%


Expenses
Payroll                           $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
Marketing/Promotio                $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
n
Depreciation                      $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
Rent                              $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
Utilities                         $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
Insurance                         $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
Payroll Taxes            15%      $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
Other                             $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0

Total Operating                   $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
Expenses

Profit Before                     $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
Interest and Taxes
EBITDA                            $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
 Interest Expense                 $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
 Taxes Incurred                   $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0

Net Profit                         $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
Net Profit/Sales               0.00%    0.00%    0.00%    0.00%     0.00%     0.00%    0.00%    0.00%    0.00%    0.00%    0.00%    0.00%




                                                                                                                                      Page 3
                                                                      Appendix

Table: Cash Flow

Pro Forma Cash Flow
                                      Month   Month   Month   Month     Month    Month   Month   Month   Month   Month   Month   Month
                                          1       2       3       4         5        6       7       8       9     10      11      12
Cash Received

Cash from Operations
Cash Sales                               $0      $0      $0      $0        $0       $0      $0      $0      $0      $0      $0      $0
Subtotal Cash from                       $0      $0      $0      $0        $0       $0      $0      $0      $0      $0      $0      $0
Operations

Additional Cash Received
Sales Tax, VAT, HST/GST       0.00%      $0      $0      $0      $0        $0       $0      $0      $0      $0      $0      $0      $0
Received
New Current Borrowing                    $0      $0      $0      $0        $0       $0      $0      $0      $0      $0      $0      $0
New Other Liabilities                    $0      $0      $0      $0        $0       $0      $0      $0      $0      $0      $0      $0
(interest-free)
New Long-term Liabilities                $0      $0      $0      $0        $0       $0      $0      $0      $0      $0      $0      $0
Sales of Other Current                   $0      $0      $0      $0        $0       $0      $0      $0      $0      $0      $0      $0
Assets
Sales of Long-term Assets                $0      $0      $0      $0        $0       $0      $0      $0      $0      $0      $0      $0
New Investment Received                  $0      $0      $0      $0        $0       $0      $0      $0      $0      $0      $0      $0
Subtotal Cash Received                   $0      $0      $0      $0        $0       $0      $0      $0      $0      $0      $0      $0

Expenditures                          Month   Month   Month   Month     Month    Month   Month   Month   Month   Month   Month   Month
                                          1       2       3       4         5        6       7       8       9     10      11      12

Expenditures from
Operations
Cash Spending                            $0      $0      $0      $0        $0       $0      $0      $0      $0      $0      $0      $0
Bill Payments                            $0      $0      $0      $0        $0       $0      $0      $0      $0      $0      $0      $0
Subtotal Spent on                        $0      $0      $0      $0        $0       $0      $0      $0      $0      $0      $0      $0
Operations

Additional Cash Spent
Sales Tax, VAT, HST/GST                  $0      $0      $0      $0        $0       $0      $0      $0      $0      $0      $0      $0
Paid Out
Principal Repayment of                   $0      $0      $0      $0        $0       $0      $0      $0      $0      $0      $0      $0
Current Borrowing
Other Liabilities Principal              $0      $0      $0      $0        $0       $0      $0      $0      $0      $0      $0      $0
Repayment
                                                                                                                                         Page 4
                                             Appendix

Long-term Liabilities    $0   $0   $0   $0        $0    $0   $0   $0   $0   $0   $0   $0
Principal Repayment
Purchase Other Current   $0   $0   $0   $0        $0    $0   $0   $0   $0   $0   $0   $0
Assets
Purchase Long-term       $0   $0   $0   $0        $0    $0   $0   $0   $0   $0   $0   $0
Assets
Dividends                $0   $0   $0   $0        $0    $0   $0   $0   $0   $0   $0   $0
Subtotal Cash Spent      $0   $0   $0   $0        $0    $0   $0   $0   $0   $0   $0   $0

Net Cash Flow            $0   $0   $0   $0        $0    $0   $0   $0   $0   $0   $0   $0
Cash Balance             $0   $0   $0   $0        $0    $0   $0   $0   $0   $0   $0   $0




                                                                                           Page 5
                                                                      Appendix

Table: Balance Sheet

Pro Forma Balance
Sheet
                                          Month   Month   Month   Month   Month   Month   Month   Month   Month   Month   Month   Month
                                              1       2       3       4       5       6       7       8       9     10      11      12
Assets                    Starting
                          Balances

Current Assets
Cash                                 $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Other Current Assets                 $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Total Current Assets                 $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0

Long-term Assets
Long-term Assets                     $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Accumulated                          $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Depreciation
Total Long-term Assets               $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Total Assets                         $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0

Liabilities and Capital                   Month   Month   Month   Month   Month   Month   Month   Month   Month   Month   Month   Month
                                              1       2       3       4       5       6       7       8       9     10      11      12

Current Liabilities
Accounts Payable                     $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Current Borrowing                    $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Other Current                        $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Liabilities
Subtotal Current                     $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Liabilities

Long-term Liabilities                $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Total Liabilities                    $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0

Paid-in Capital                      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Retained Earnings                    $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Earnings                             $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Total Capital                        $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Total Liabilities and                $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0      $0
Capital

                                                                                                                                          Page 6
                                Appendix

Net Worth   $0   $0   $0   $0   $0    $0   $0   $0   $0   $0   $0   $0   $0




                                                                              Page 7
                                                               Appendix


								
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