Business Plan for Horse Training, Care and Stables

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									This Business Plan for a Horse Training, Care and Stables business allows
entrepreneurs or business owners to create a comprehensive and professional business
plan. This template form allows a business to outline the company's objectives and
detail both current company information as well as any past performance. Companies
should include a complete market analysis in their plan to help showcase why their
business strategy will be effective in the market. Future company plans, including
production targets, management strategy, and financial forecasting, should be used to
demonstrate and confirm that the company's short-term and long-term objective can
and will be met. This model plan can be customized to best fit the unique needs of any
entrepreneur or owner that is seeking to create a strong business plan.
                                [Company Name]




                                  [Name] - Owner


                                       [Address]

                                   [City, State ZIP]

                                 [Email Address] e-mail




                                  BUSINESS PLAN




© Copyright 2012 Docstoc Inc.                             1
                                   Confidentiality Agreement



The undersigned reader acknowledges that the information provided by [Company Name] in this
business plan is confidential; therefore, reader agrees not to disclose it without the express written
permission of [Company Name] .

It is acknowledged by reader that information to be furnished in this business plan is in all respects
confidential in nature, other than information which is in the public domain through other means
and that any disclosure or use of same by reader may cause serious harm or damage to [Company
Name].

Upon request, this document is to be immediately returned to [Company Name] .




___________________
Signature




___________________
Name (typed or printed)




___________________
Date




                   This is a business plan. It does not imply an offering of securities.




© Copyright 2012 Docstoc Inc.                                                          2
                                                                Table of Contents



1.0 Executive Summary .................................................................................................................... 1
     Chart: Highlights .......................................................................................................................... 2
  1.1 Objectives.................................................................................................................................... 2
  1.2 Mission .......................................................................................................................................... 2
  1.3 Keys to Success ........................................................................................................................ 3
2.0 Organization Summary .............................................................................................................. 3
  2.1 Legal Entity ................................................................................................................................. 3
  2.2 Start-up Summary ................................................................................................................... 3
     Table: Start-up.............................................................................................................................. 4
     Chart: Start-up ............................................................................................................................. 4
3.0 Services ............................................................................................................................................ 5
4.0 Market Analysis Summary ........................................................................................................ 5
  4.1 Market Segmentation ............................................................................................................... 5
     Table: Market Analysis ............................................................................................................... 6
     Chart: Market Analysis (Pie) .................................................................................................... 6
  4.2 Target Market Segment Strategy ...................................................................................... 7
  4.3 Service Providers Analysis .................................................................................................... 7
     4.3.1 Alternatives and Usage Patterns ................................................................................ 7
5.0 Strategy and Implementation Summary ............................................................................ 8
  5.1 SWOT Analysis .......................................................................................................................... 8
     5.1.1 Strengths ............................................................................................................................. 8
     5.1.2 Weaknesses ........................................................................................................................ 8
     5.1.3 Opportunities ..................................................................................................................... 9
     5.1.4 Threats ................................................................................................................................. 9
  5.2 Competitive Edge ..................................................................................................................... 9
  5.3 Marketing Strategy ................................................................................................................ 10
  5.4 Fundraising Strategy ............................................................................................................. 10
     5.4.1 Funding Forecast ............................................................................................................ 10
       Table: Funding Forecast ...................................................................................................... 11
       Chart: Funding by Year ........................................................................................................ 12
  5.5 Milestones.................................................................................................................................. 13
     Table: Milestones ....................................................................................................................... 13
     Chart: Milestones ....................................................................................................................... 13
6.0 Management Summary ............................................................................................................ 14
  6.1 Personnel Plan ......................................................................................................................... 14
     Table: Personnel ......................................................................................................................... 14
7.0 Financial Plan ............................................................................................................................... 15
  7.1 Start-up Funding .................................................................................................................... 16
     Table: Start-up Funding .......................................................................................................... 16
  7.2 Important Assumptions ....................................................................................................... 17
  7.3 Break-even Analysis .............................................................................................................. 18
     Table: Break-even Analysis.................................................................................................... 18
     Chart: Break-even Analysis ................................................................................................... 18
  7.4 Projected Surplus or Deficit ............................................................................................... 19

                                                                                                                                                 Page 1
                                                              Table of Contents



    Table: Surplus and Deficit ...................................................................................................... 19
    Chart: Surplus Yearly ............................................................................................................... 20
    Chart: Gross Surplus Yearly .................................................................................................. 20
  7.5 Projected Cash Flow .............................................................................................................. 21
    Table: Cash Flow ........................................................................................................................ 21
    Chart: Cash .................................................................................................................................. 22
  7.6 Projected Balance Sheet ...................................................................................................... 23
    Table: Balance Sheet ................................................................................................................ 23
  7.7 Standard Ratios ...................................................................................................................... 24
    Table: Ratios ................................................................................................................................ 25
Table: Funding Forecast .................................................................................................................... 1
Table: Personnel ................................................................................................................................... 3
Table: Surplus and Deficit ................................................................................................................ 4
Table: Cash Flow .................................................................................................................................. 5
Table: Balance Sheet .......................................................................................................................... 6




                                                                                                                                            Page 2
                             BEYOND THE STABLE FOUNDATION



1.0 Executive Summary

   [Company Name] is a not-for-profit entity to oversee the creation of a recreational real
   estate renovation project that will transform 57 acres of land in rural Rhode Island in to a state
   of the art equine training and riding facility. The goal of the Foundation is to provide horse
   riding entertainment and training to the entire RI community, including the handicapped. Thus,
   all the facilities will be accessible to those with such disabilities.




   The plan begins with the acquisition of the land and then the complete rehabilitation of the
   property in order to start a horse riding and training camp. The principal Laurie Fines along with
   ]Name] will supervise the development of the land and structures. The plan calls for a grant of
   $900,000, this will provide for the major purchases; the land and renovations of $500,000 and
   equipment purchases of $150,000, and the remaining funding needs

   In short, and to be validated throughout the content of this business plan, Beyond the
   Stables will utilize the business knowledge and experience of their combined 18-year
   successful horse farm careers. In addition, they will leverage existing business contacts, target
   market knowledge, and relationships, to penetrate its market in an extremely popular industry,
   with an attractive set of riding and training services, thereby creating an extremely profitable
   and expandable business entity.




BUSINESS PLAN                                                                  Page 1
                             BEYOND THE STABLE FOUNDATION



   Chart: Highlights




1.1 Objectives

   These are the primary objectives by which the success of the Foundation will be tracked:

   1. To provide year round riding and training services, as opposed to the normal seasonal
      providers in the region
   2. To be completely handicapped accessible to allow such patrons 100% serviceability
   3. Achieve a 1st year sales revenue/funding of over $400,000

1.2 Mission

   [Company Name] will be a clean, attractive, well-run equine camp dedicated to both horses and
   their riders. Primary focus for horses is placed upon exceptional care and 24-hour monitoring,
   health, safety, and security. For the riders, primary focus is placed upon providing a community
   atmosphere, professional and reliable business operations, competitive pricing of a complete
   range of equine services, and a full service facility ideally suited to meet all of their equestrian
   needs. Above all, 100% handicap accessibility, exceptional customer service, professional staff
   and business operations, and the good of the community, will supersede all other issues at all
   times.




BUSINESS PLAN                                                                   Page 2
                             BEYOND THE STABLE FOUNDATION



1.3 Keys to Success

   The primary keys to the success of the Foundation are as follows:

   1. Maintaining a 100% servicing capacity
   2. Maintaining a minimum of year round riding and training service offerings
   3. Providing a unique, fulfilling, enjoyable retreat community atmosphere for the riders
   4. Providing a complete range of equestrian services to capture the maximum revenue from
      riders
   5. Providing a return on investment substantial enough to continue operation and the potential
      expansion of the farm

2.0 Organization Summary

   [Company Name] is a farm community environment catering to the unfulfilled needs of the
   equine rider. It is not a new concept; it is only a needed addition to the equine market, which
   is extensive, particular in the Rhode Island. Golf communities, tennis resorts, and weekend
   retreats are all commonplace, but this well established theme will now be applied to the equine
   rider even though this special interest group may have many enthusiast that are not as affluent
   as average golf or tennis player.

   The Foundation will provide a single source for the boarding, care, representation, serious
   practice, and playful enjoyment of the rider and its horses. In addition, however, it will provide
   a community atmosphere designed to meet the emotional and social needs of riders who
   require special attention.

2.1 Legal Entity

   The final legal business entity format of [Company Name] will be a 501 (c)(3) corporation a
   not-for-profit foundation.

2.2 Start-up Summary

   Important notes about the Start-up Table:

   An overview of Start-up Requirements follows:

   1. The total investment needed to open Beyond the Stables = $900,000

       Includes all land, equipment, inventory, and improvements to open
       Includes six months operating capital: renovators salary + monthly expenses

   2. The Foundation hopes to secure funding for the full amount = $900,000.




BUSINESS PLAN                                                                  Page 3
                              BEYOND THE STABLE FOUNDATION



Table: Start-up



   Start-up


   Requirements


   Start-up Expenses
   Renovate Buildings: Main House + Barns + Structures                $150,000
   Improvements: Survey, Fence, Utilities, etc                         $50,000
   Operating Equipment                                                $150,000
   Insurance                                                           $40,000
   Marketing: Printed & Internet                                       $12,000
   Financial & Legal Counsel                                                $0
   Misc. Expense                                                       $10,000
   Total Start-up Expenses                                            $412,000

   Start-up Assets
   Cash Required                                                       $28,500
   Start-up Inventory                                                  $20,000
   Other Current Assets                                                     $0
   Long-term Assets                                                   $400,000
   Total Assets                                                       $448,500

   Total Requirements                                                 $860,500




   Chart: Start-up




BUSINESS PLAN                                                Page 4
                               BEYOND THE STABLE FOUNDATION



3.0 Services

   The Foundation will provide a single source for the boarding, care, representation, serious
   practice, and playful enjoyment of the rider and its horses. In addition, however, it will provide
   a community atmosphere designed to meet the emotional and social needs of riders who
   require special attention.

   The services will include providing riding lessons to children and adults as well as horse stabling
   services for people that own a horse, but lack the proper facility in which to keep the animal. At
   the onset of operations, the Company will have a staff of six people that are very well versed
   with the care of equine animals, riding lessons, and breeding of horses.

4.0 Market Analysis Summary

   “Survey show that Rhode Island (RI) has a thriving equine industry. Using both veterinary and
   owner surveys, we were able to determine that horse numbers in Rhode Island in 2006 ranged
   between 6814-7301. Due to the small size of the state and the concentrated rural areas, the
   density of horses in RI may be one of the highest in the country.”

   “The equine industry encompasses much more than horse breeding and sales and includes a
   wide variety of activities that include businesses (such as boarding, training, feed and supply,
   fencing, trucks and trailers); educational programs and intercollegiate equestrian teams at
   colleges and universities; equine assisted therapy programs, and rescue farms; youth
   development such as 4H and pony clubs and many recreational activities including
   competitions, camping and organized rides and events. Many universities offer equine
   management degree programs.”

   Source: Horses in Rhode Island 2006 - 2007 Project Report


   The American Horse Council (AHC) estimated that in 1996, 1 out of 35 Americans were involved
   in horses and the horse industry in the United States produced over $25.3 billion dollars in
   goods and services in Gross Domestic Product (GDP). The neighboring states of New Hampshire
   and New York claim that their equine industry brings in between $385 million (Smith, 2003) to
   $1.3 billion (AHC,1996) respectively, making it a major economic industry.

4.1 Market Segmentation

   The population of Rhode Island is 1,053,209 making up 408,424 households (2000). There are
   approximately 4000 total horse owner in the state. In addition, there are 195,806 people with
   disabilities and 21.7% of the total population is under the age of 18 years. As mentioned
   before 1 in 35 persons in the U.S. are in the horse industry. Thus, the target markets will made
   up of Children under the age of 18 as one segment, handicapped individuals over the age of 5
   years and finally, those in the equine industry and actual horse owners as the third segment.




BUSINESS PLAN                                                                   Page 5
                          BEYOND THE STABLE FOUNDATION



Table: Market Analysis



   Market Analysis

                                   Year 1    Year 2    Year 3    Year 4        Year 5

   Potential Customers   Growth                                                         CAGR

   Children under 18        1%    228,546   229,689   230,837   231,991       233,151   0.50%

   Persons w/               0%    195,806   196,198   196,590   196,983       197,377   0.20%
   Disabilities 5 yrs+


   Horse Owners &           1%     34,000    34,340    34,683    35,030        35,380   1.00%
   Industry Enthusiast


   Total                 0.41%    458,352   460,227   462,110   464,004       465,908   0.41%




   Chart: Market Analysis (Pie)




BUSINESS PLAN                                                        Page 6
                               BEYOND THE STABLE FOUNDATION



4.2 Target Market Segment Strategy

   Within its total market, [Company Name] will target three primary customer groups:

   Persons with disabilities 5 yrs and older

        Existing "therapeutic" equine riders desiring to board and enjoy their horses, in a safe and
         handicapped accessible upscale environment

   Children under the age of 18

        Existing "pleasure" equine riders who will partake with boys/girls scouts, summer camps,
         and family groups to utilize the Foundation’s facility to enhance their leisure time

   Persons who own horses & industry enthusiast

        Equine owners or those who have long desired to become an equine owner but have not
         done so due to the time, care, risk, expense, and/or knowledge requirements associated
         with equine ownership.

4.3 Service Providers Analysis

       A brief overview of these product and service sets follows:

   1. Equine Boarding

   [Company Name] offers a complete equine boarding facility. This unique approach surpasses
   every currently available boarding option in every possible way...a safer and healthier living
   environment, greater individual space, total care and monitoring, all at a price point
   substantially below that available from any other source.

   2. Riding/Guided sessions Services

   Additionally, the facility will also provide traditional horse riding sessions to children and adults.
   This is an extremely important source of revenue for the Horse Farm as the gross profits from
   these services will allow the Horse Farm to operate cash flow positively at all times.

   3. Equine Facilities

   Beyond the Stable will offer an amazing mixture of facilities designed to meet the pleasure and
   training needs of the owner. These facilities will initially include lighted arena suitable for event
   training, round-pens for training purposes, interior close care stalls for intensive equine care,
   57-acres of open pleasure riding terrain, isolation pens for individual care, and standard equine
   support equipment. Additional facilities will be added as the market dictates.




4.3.1 Alternatives and Usage Patterns

   Equine owners make purchases based on three priorities: *Price, *Convenience, *Quality. The
   individual importance of these three priorities depends on the owner’s position as an owner.
BUSINESS PLAN                                                                     Page 7
                             BEYOND THE STABLE FOUNDATION



      Pleasure owners may prioritize as 1) Quality, 2) Price, 3) Convenience
      Casual owners my prioritize as 1) Convenience, 2) Quality, 3) Price
      Business owners may prioritize as 1) Price, 2) Convenience, 3) Quality

   Beyond the Stables however, has the unique ability to meet all of these buying patterns:

   Price
   Strategic business relationships, volume purchase capability, and sales and marketing ability
   will allow Beyond the Stable to provide all services competitive with any other source while
   maintaining an extremely attractive profit margin.

   Convenience
   This advantage can not be over stated. A single source for the purchase and execution of
   services, coupled with the total care approach thereby releasing the equine owner from daily
   responsibilities, provides for maximum convenience.

   Quality
   Existing business relationships have identified sources for a quality of products and services
   unsurpassed by any other source or vendor. As newer, higher quality, products and/or services
   are identified, they will be added to the Beyond the Stable list of offerings.

5.0 Strategy and Implementation Summary

   The strategy behind the sales, marketing, and implementation of [Company Name] is elegantly
   simple and ready for execution:

   Utilize the business knowledge and experience of a 18-year combined successful professional
   horse farm careers, while leveraging existing business contacts, target market knowledge, and
   relationships, to penetrate a thriving market, with an attractive service, thereby creating an
   extremely profitable and expandable business entity ideally suited for expansion.

5.1 SWOT Analysis

   The following SWOT analysis captures the key strengths and weaknesses within the company,
   and describes the opportunities and threats facing [Company Name] .

5.1.1 Strengths

      Strong relationships with suppliers that offer credit arrangements, flexibility, and response
       to special product requirements
      Excellent and stable staff, offering personalized customer service.
      Great handicapped accessible facility that offers flexibility with a positive and attractive,
       inviting atmosphere.
      Good referral relationships with complementary vendors and local realtors
      High customer loyalty among repeat purchase customers

5.1.2 Weaknesses

      Access to additional operating capital
      Challenges of the seasonality of the business


BUSINESS PLAN                                                                   Page 8
                             BEYOND THE STABLE FOUNDATION



5.1.3 Opportunities

      Growing market with a significant percentage of our target market still not knowing it exists
      Strategic alliances offering sources for referrals and joint marketing activities to extend its
       reach
      Increasing sales opportunities beyond the "Rhode Island" target area including several
       smaller communities that have produced a faithful following of seasonal customers
      Internet potential for selling services to the tourist markets

5.1.4 Threats

      The natural environment (weather conditions) can be a daunting adversary for outdoor
       business
      Being a new establishment into an existing market

5.2 Competitive Edge

   Several of Beyond the Stable competitive edges have been identified, validated, and extolled
   throughout the content of the business plan

      A unique, attractive, and needed format; 100% handicap accessible
      Convenience
      Quality
      Price

   However, one other major competitive advantage, perhaps the most important, has not been
   previously identified, the owner, Laurie Fine. [Name] brings a unique and valuable set of skills,
   experience, and contacts to the forefront of the Foundation’s overall competitive advantage:

      A proven horse farm experience with a successful track record
      Extensive equine experience and knowledge to understand what gets or gives the
       "maximum for the minimum"
      Endless equine business contacts primed for strategic partnership
      In-depth understanding of the equine owner and marketplace to know what is needed and
       desired by the average owner




BUSINESS PLAN                                                                   Page 9
                             BEYOND THE STABLE FOUNDATION



5.3 Marketing Strategy

   The [Company Name] market provides a very convenient target for several reasons:

      Co-located in a small geographic region
      Frequent the same, limited number of, local vendors almost all of which will cooperate (and
       potentially collaborate) with the Foundation.

   The strategy will include the following:

       1. Establish relationships with veterinarians throughout the target market.
       2. Implement a local campaign with the Company's targeted market via the use of flyers,
          local newspaper advertisements, and word of mouth advertising.
       3. Develop an online presence by developing a website and placing the Company's name
          and contact information with online directories.

   The overall marketing strategy of the Foundation will leverage the positions and activities
   above to capture the attention of the market at a bare minimum of expense. Once captured,
   the customer will encounter sales expertise to garner their business, presenting a unique and
   desirable service set, which will retain and expand their business through exceptional business
   practices and customer support.

5.4 Fundraising Strategy

   The sales strategy behind the Foundation is simple:

   1. Sell "services" to 100% of capacity.
   2. Provide equine services with a sufficient value proposition as to insure the purchase of these
      services by the membership of [Company Name] .
   3. Utilize grant funding, and possible donations from various organizations to ensure
      the steady development of the Foundation

5.4.1 Funding Forecast

   Important points about the Forecast:

      This forecast is based on experience
            o Eighteen years experience in the equine business understanding seasonal sales
               cycles, customer requirements, and realistic growth
      Forecast does not address additional products and services to be identified during the
       course of operations. Interesting note about resale items--virtually every product or service
       utilized by Beyond the Stables automatically becomes a candidate as a resale product or
       service from Beyond the Stables. This allows the initial purchase at a discounted "resale"
       rate and eventual revenue stemming from that purchase.

   The following table is provided to accompany the sales forecast offering descriptions and
   assumptions about the sales forecast.




BUSINESS PLAN                                                                 Page 10
                                 BEYOND THE STABLE FOUNDATION



Table: Funding Forecast



   Funding Forecast
                                                     Year 1       Year 2        Year 3
   Units
   Full Board                                           276          276           276
   Rough Board                                          240          240           240
   Guided Trail Ride 1 HR                             1,200        1,380         1,587
   Trail Ride 1 HR                                    1,200        1,380         1,587
   Trail Ride 1/2 HR                                  1,200        1,380         1,587
   Guided Pony Ride                                     600          690           793
   Pony Ride                                            600          690           793
   On-Farm Guided Pony Party                             96          110           127
   On-Farm Pony Party                                    96          110           127
   Off -Farm Guided Pony Party                           48           55            63
   Off-Farm Pony Party                                   48           55            63
   Bounce House & Grill Rental                          288          331           381
   Total Units                                        5,892        6,698         7,626

   Unit Prices                                       Year 1       Year 2        Year 3
   Full Board                                       $450.00      $450.00       $450.00
   Rough Board                                      $250.00      $250.00       $250.00
   Guided Trail Ride 1 HR                            $50.00       $50.00        $50.00
   Trail Ride 1 HR                                   $40.00       $40.00        $40.00
   Trail Ride 1/2 HR                                 $25.00       $25.00        $25.00
   Guided Pony Ride                                  $20.00       $20.00        $20.00
   Pony Ride                                         $10.00       $10.00        $10.00
   On-Farm Guided Pony Party                        $250.00      $250.00       $250.00
   On-Farm Pony Party                               $200.00      $200.00       $200.00
   Off -Farm Guided Pony Party                      $300.00      $300.00       $300.00
   Off-Farm Pony Party                              $250.00      $250.00       $250.00
   Bounce House & Grill Rental                       $35.00       $35.00        $35.00

   Funding
   Full Board                                      $124,200     $124,200      $124,200
   Rough Board                                      $60,000      $60,000       $60,000
   Guided Trail Ride 1 HR                           $60,000      $69,000       $79,350
   Trail Ride 1 HR                                  $48,000      $55,200       $63,480
   Trail Ride 1/2 HR                                $30,000      $34,500       $39,675
   Guided Pony Ride                                 $12,000      $13,800       $15,870
   Pony Ride                                         $6,000       $6,900        $7,935
   On-Farm Guided Pony Party                        $24,000      $27,600       $31,740
   On-Farm Pony Party                               $19,200      $22,080       $25,392
   Off -Farm Guided Pony Party                      $14,400      $16,560       $19,044
   Off-Farm Pony Party                              $12,000      $13,800       $15,870
   Bounce House & Grill Rental                      $10,080      $11,592       $13,331
   Total Funding                                   $419,880     $455,232      $495,887




BUSINESS PLAN                                                       Page 11
                                 BEYOND THE STABLE FOUNDATION




   Direct Unit Costs                                 Year 1       Year 2        Year 3
   Full Board                                       $400.00      $400.00       $400.00
   Rough Board                                      $200.00      $200.00       $200.00
   Guided Trail Ride 1 HR                            $10.00       $10.00        $10.00
   Trail Ride 1 HR                                    $0.00        $0.00         $0.00
   Trail Ride 1/2 HR                                  $0.00        $0.00         $0.00
   Guided Pony Ride                                  $10.00       $10.00        $10.00
   Pony Ride                                          $0.00        $0.00         $0.00
   On-Farm Guided Pony Party                         $50.00       $50.00        $50.00
   On-Farm Pony Party                                 $0.00        $0.00         $0.00
   Off -Farm Guided Pony Party                       $50.00       $50.00        $50.00
   Off-Farm Pony Party                                $0.00        $0.00         $0.00
   Bounce House & Grill Rental                       $15.00       $15.00        $15.00

   Direct Cost of Funding
   Full Board                                      $110,399     $110,399      $110,399
   Rough Board                                      $48,000      $48,000       $48,000
   Guided Trail Ride 1 HR                           $12,000      $13,800       $15,870
   Trail Ride 1 HR                                       $0           $0            $0
   Trail Ride 1/2 HR                                     $0           $0            $0
   Guided Pony Ride                                  $6,000       $6,900        $7,935
   Pony Ride                                             $0           $0            $0
   On-Farm Guided Pony Party                         $4,800       $5,520        $6,348
   On-Farm Pony Party                                    $0           $0            $0
   Off -Farm Guided Pony Party                       $2,400       $2,760        $3,174
   Off-Farm Pony Party                                   $0           $0            $0
   Bounce House & Grill Rental                       $4,320       $4,968        $5,713
   Subtotal Direct Cost of Funding                 $187,919     $192,347      $197,439




   Chart: Funding by Year




BUSINESS PLAN                                                       Page 12
                           BEYOND THE STABLE FOUNDATION



5.5 Milestones

   The accompanying table lists important program milestones, with dates and budgets for each.
   The milestone schedule indicates our emphasis on planning for implementation.

   What the table does not show is the commitment behind it. The Foundations business plan
   includes, complete provisions for plan-vs.-actual analysis, and will hold follow-up meetings
   to discuss the variance and course corrections.

Table: Milestones



   Milestones

   Milestone                 Start Date     End Date         Budget      Manager     Department
   Receive Grant Funding     11/1/2010      11/1/2010      $900,000
   Purchase Property         11/1/2010     12/15/2010      $300,000
   Renovate Buildings +     12/15/2010       3/1/2011      $200,000
   Land
   Purchase Operating         3/1/2011      3/15/2011      $150,000
   Equipment
   Hire Hands & Trainers      3/1/2011       4/1/2011            $0
   Purchase Inventory         4/1/2011      4/15/2011       $20,000
   Ad Campaign                4/1/2011      1/30/2013       $20,000
   Grand Opening              5/1/2011       5/2/2011        $1,000
   Totals                                                $1,591,000




   Chart: Milestones




BUSINESS PLAN                                                             Page 13
                             BEYOND THE STABLE FOUNDATION



6.0 Management Summary

   Initially, [Company Name] will be wholly owned and operated by [Name] and ]Name].
   However, it is important to note that while the tasks are daunting; this is a level of effort that
   the owners have maintained for years. The only difference between this level of effort and
   previous years' efforts is that with the Foundation all of the owner's efforts will be focused on a
   single project, rather than between employment and home business, etc. Extensive business
   and personal contacts will also be utilized as needed, on a contract basis, to assist with labor as
   needed.




6.1 Personnel Plan

   The personnel plan for [Company Name] , Years 1, 2, and 3 is simple.

   Year 1: Manager, 3 Barn hands, 3 Trainers/Riders Year 2: Manager, 3 Barn hands, 3
   Trainers/Riders Year 3: Manger, 1 administrative staff, 3 Barn-hands, 3 Trainers/Riders

Table: Personnel



   Personnel Plan
                                                              Year 1           Year 2           Year 3
   Manager                                                   $40,000          $40,000          $40,000
   Barn hand                                                 $60,000          $60,000          $60,000
   Trainer/Rider                                             $75,000          $75,000          $75,000
   Administrative Staff                                           $0               $0          $20,000
   Total People                                                    7                7                8

   Total Payroll                                            $175,000         $175,000        $195,000




BUSINESS PLAN                                                                  Page 14
                            BEYOND THE STABLE FOUNDATION




7.0 Financial Plan

   Underlying Assumptions

   The Horse Farm will have an annual revenue growth rate of 15% per year.
   The Owner will acquire $900,000 of grant funds to develop the business.

      Upon securing funding for this project, Beyond the Stables will utilize almost 100% of the
       funding to purchase undeveloped land, and then develop that land. The development of the
       land will be done in such a way as to vastly improve the value of the land to a point at
       which the entire investment amount is entirely recoverable, perhaps even profitable,
       through resale of the improved land, buildings, and equipment (worse case scenario). This
       funding request should therefore be considered as "secured."

   The financial plan for the Foundation is presented herein for your review. From a high level it
   reflects several key factors:

      Profitability
      Solid cash flow
      Sufficient profit and cash flow to cushion against unforeseen challenges
      Solid growth expectations based on conservative estimates:
           o NOTE 1: Contrary to common business plan creation, this business plan has been
               created with conservative growth and sales expectations. Given the professional
               sales expertise and industry knowledge of the owner, sales and profitability are
               expected to surpass that which has been presented herein.

   The financial plan for [Company Name] has been assembled from a variety of sources, which
   include:

      Extensive professional business experience in sales, sales management, marketing,
       forecasting, and operational management
      Extensive experience in, knowledge of, and business contacts within, the equine
       marketplace




BUSINESS PLAN                                                               Page 15
                                   BEYOND THE STABLE FOUNDATION



7.1 Start-up Funding

   [Company Name] start-up costs are detailed below, in the Start-up Table. The following table
   shows how these start-up costs will be funded by $900,000 in grant funding.

Table: Start-up Funding



   Start-up Funding
   Start-up Expenses to Fund                                                         $412,000
   Start-up Assets to Fund                                                           $448,500
   Total Funding Required                                                            $860,500

   Assets
   Non-cash Assets from Start-up                                                     $420,000
   Cash Requirements from Start-up                                                    $28,500
   Additional Cash Raised                                                             $39,500
   Cash Balance on Starting Date                                                      $68,000
   Total Assets                                                                      $488,000



   Liabilities and Capital

   Liabilities
   Current Borrowing                                                                       $0
   Long-term Liabilities                                                                   $0
   Accounts Payable (Outstanding Bills)                                                    $0
   Other Current Liabilities (interest-free)                                               $0
   Total Liabilities                                                                       $0

   Capital


   Planned Investment
   Grant Investment                                                                  $900,000
   Other                                                                                   $0
   Additional Investment Requirement                                                       $0
   Total Planned Investment                                                          $900,000

   Loss at Start-up (Start-up Expenses)                                             ($412,000)
   Total Capital                                                                      $488,000



   Total Capital and Liabilities                                                     $488,000

   Total Funding                                                                     $900,000




BUSINESS PLAN                                                             Page 16
                            BEYOND THE STABLE FOUNDATION




7.2 Important Assumptions

   The financial plan depends on important assumptions, most of which are shown in the following
   table. The key underlying assumptions are:

      a slow-growth economy, with slow recovery after a national catastrophe, and have therefore
       set income levels substantially lower than capacity allows
      there will be no major changes in grant funding availability
      that our winter months will be slower than others, but not as slow as some businesses
       depending completely on tourism to survive. Our local business will help in our low months.
       that a major weather catastrophe could affect business, and we hope it does not happen at
       all, especially in our first year.
      We assume a growing interest in the equine recreation industry and appreciation in Rhode
       Island.
      We anticipate a very popular success!




BUSINESS PLAN                                                                Page 17
                              BEYOND THE STABLE FOUNDATION



7.3 Break-even Analysis

   Break-even Analysis explanations:

      Average Per Unit Revenue--Taken as gross average from Detailed Forecast
      Average Per Unit Variable Cost--Taken as gross average from Detailed Forecast
      Estimated Monthly Fixed Cost--Calculated by Salaries + Average Utilities

Table: Break-even Analysis



   Break-even Analysis

   Monthly Units Break-even                                                                392
   Monthly Revenue Break-even                                                          $27,936

   Assumptions:
   Average Per-Unit Revenue                                                             $71.26
   Average Per-Unit Variable Cost                                                       $31.89
   Estimated Monthly Fixed Cost                                                        $15,433




   Chart: Break-even Analysis




BUSINESS PLAN                                                               Page 18
                               BEYOND THE STABLE FOUNDATION



7.4 Projected Surplus or Deficit

   Important notes about Profit and Loss:

      The attached Profit and Loss Statement is assembled from data contained throughout this
       business plan. Refer to all other sections for detailed information validating the Profit and
       Loss result.
      This is primarily a self-calculating table; future modifications in cooperation with investors
       will automatically update this table to reflect changes made elsewhere in this business plan.

Table: Surplus and Deficit



   Surplus and Deficit
                                                      Year 1            Year 2               Year 3
   Funding                                          $419,880          $455,232             $495,887
   Direct Cost                                      $187,919          $192,347             $197,439
   Other                                                  $0                $0                   $0
   Total Direct Cost                                $187,919          $192,347             $197,439

   Gross Surplus                                    $231,961          $262,885             $298,448
   Gross Surplus %                                   55.24%            57.75%               60.18%


   Expenses
   Payroll                                          $175,000          $175,000             $195,000
   Sales and Marketing and Other Expenses             $2,400            $3,600               $4,800
   Depreciation                                           $0           $10,000              $10,000
   Leased Equipment                                       $0                $0                   $0
   Utilities                                          $3,000            $3,000               $3,000
   Insurance                                          $4,800            $4,800               $4,800
   Rent                                                   $0                $0                   $0
   Payroll Taxes                                          $0                $0                   $0
   Other                                                  $0                $0                   $0

   Total Operating Expenses                         $185,200          $196,400             $217,600

   Surplus Before Interest and Taxes                 $46,761           $66,485              $80,848
   EBITDA                                            $46,761           $76,485              $90,848
    Interest Expense                                      $0                $0                   $0
    Taxes Incurred                                   $11,885           $16,621              $20,549

   Net Surplus                                       $34,876           $49,864              $60,299
   Net Surplus/Funding                                8.31%            10.95%               12.16%




BUSINESS PLAN                                                                    Page 19
                           BEYOND THE STABLE FOUNDATION



   Chart: Surplus Yearly




   Chart: Gross Surplus Yearly




BUSINESS PLAN                                             Page 20
                                 BEYOND THE STABLE FOUNDATION



7.5 Projected Cash Flow

   Important notes about Cash Flow:

      Cash flow projections are critical to our success. The monthly cash flow is shown in the
       illustration, with one bar representing the cash flow per month, and the other the monthly
       balance. The annual cash flow figures are included here.

Table: Cash Flow



   Pro Forma Cash Flow
                                                          Year 1           Year 2          Year 3
   Cash Received

   Cash from Operations
   Cash Funding                                         $419,880        $455,232         $495,887
   Subtotal Cash from Operations                        $419,880        $455,232         $495,887

   Additional Cash Received
   Sales Tax, VAT, HST/GST Received                           $0              $0               $0
   New Current Borrowing                                      $0              $0               $0
   New Other Liabilities (interest-free)                      $0              $0               $0
   New Long-term Liabilities                                  $0              $0               $0
   Sales of Other Current Assets                              $0              $0               $0
   Sales of Long-term Assets                                  $0              $0               $0
   New Investment Received                                    $0              $0               $0
   Subtotal Cash Received                               $419,880        $455,232         $495,887

   Expenditures                                           Year 1           Year 2          Year 3

   Expenditures from Operations
   Cash Spending                                        $175,000        $175,000         $195,000
   Bill Payments                                        $190,329        $219,911         $230,302
   Subtotal Spent on Operations                         $365,329        $394,911         $425,302

   Additional Cash Spent
   Sales Tax, VAT, HST/GST Paid Out                           $0              $0               $0
   Principal Repayment of Current Borrowing                   $0              $0               $0
   Other Liabilities Principal Repayment                      $0              $0               $0
   Long-term Liabilities Principal Repayment                  $0              $0               $0
   Purchase Other Current Assets                              $0              $0               $0
   Purchase Long-term Assets                                  $0              $0               $0
   Dividends                                                  $0              $0               $0
   Subtotal Cash Spent                                  $365,329        $394,911         $425,302

   Net Cash Flow                                         $54,551         $60,321          $70,585
   Cash Balance                                         $122,551        $182,873         $253,457




BUSINESS PLAN                                                               Page 21
                 BEYOND THE STABLE FOUNDATION



   Chart: Cash




BUSINESS PLAN                                   Page 22
                                   BEYOND THE STABLE FOUNDATION



7.6 Projected Balance Sheet

   The balance sheet in the following table shows managed but sufficient growth of net worth, and
   a sufficiently healthy financial position.

Table: Balance Sheet



   Pro Forma Balance Sheet
                                                       Year 1           Year 2            Year 3
   Assets

   Current Assets
   Cash                                              $122,551         $182,873          $253,457
   Inventory                                          $17,226          $18,047           $18,578
   Other Current Assets                                    $0               $0                $0
   Total Current Assets                              $139,777         $200,920          $272,035

   Long-term Assets
   Long-term Assets                                  $400,000         $400,000          $400,000
   Accumulated Depreciation                                $0          $10,000           $20,000
   Total Long-term Assets                            $400,000         $390,000          $380,000
   Total Assets                                      $539,777         $590,920          $652,035

   Liabilities and Capital                             Year 1           Year 2            Year 3

   Current Liabilities
   Accounts Payable                                   $16,901          $18,180           $18,996
   Current Borrowing                                       $0               $0                $0
   Other Current Liabilities                               $0               $0                $0
   Subtotal Current Liabilities                       $16,901          $18,180           $18,996

   Long-term Liabilities                                   $0               $0                $0
   Total Liabilities                                  $16,901          $18,180           $18,996

   Paid-in Capital                                    $900,000         $900,000          $900,000
   Accumulated Surplus/Deficit                      ($412,000)       ($377,124)        ($327,260)
   Surplus/Deficit                                     $34,876          $49,864           $60,299
   Total Capital                                      $522,876         $572,740          $633,039
   Total Liabilities and Capital                      $539,777         $590,920          $652,035

   Net Worth                                         $522,876         $572,740          $633,039




BUSINESS PLAN                                                                Page 23
                            BEYOND THE STABLE FOUNDATION



7.7 Standard Ratios

   Important notes about the Business Ratios:

      The attached Business Ratios table is assembled from data contained throughout this
       business plan. Refer to all other sections for detailed information validating the Business
       Ratios result.
      This is a self-calculating table; future modifications in cooperation with investors will
       automatically update this chart to reflect changes made elsewhere in this business plan.
      Standard ratios from Industry Profile SIC code 7032, Sporting and Recreational Camps is
       provided in the table.




BUSINESS PLAN                                                                Page 24
                                    BEYOND THE STABLE FOUNDATION



Table: Ratios


   Ratio Analysis
                                                  Year 1     Year 2     Year 3    Industry Profile
   Funding Growth                                   n/a.     8.42%      8.93%              2.53%

   Percent of Total Assets
   Inventory                                      3.19%      3.05%      2.85%             1.70%
   Other Current Assets                           0.00%      0.00%      0.00%            34.62%
   Total Current Assets                          25.90%     34.00%     41.72%            41.42%
   Long-term Assets                              74.10%     66.00%     58.28%            58.58%
   Total Assets                                 100.00%    100.00%    100.00%           100.00%

   Current Liabilities                            3.13%      3.08%      2.91%            20.40%
   Long-term Liabilities                          0.00%      0.00%      0.00%            72.80%
   Total Liabilities                              3.13%      3.08%      2.91%            93.20%
   Net Worth                                     96.87%     96.92%     97.09%             6.80%

   Percent of Funding
   Funding                                      100.00%    100.00%    100.00%           100.00%
   Gross Surplus                                 55.24%     57.75%     60.18%            83.64%
   Selling, General & Administrative             45.91%     38.48%     29.11%            19.90%
   Expenses
   Advertising Expenses                           0.73%      0.86%      0.76%              1.47%
   Surplus Before Interest and Taxes             11.14%     14.60%     16.30%              6.61%

   Main Ratios
   Current                                          8.27      11.05      14.32              1.32
   Quick                                            7.25      10.06      13.34              1.24
   Total Debt to Total Assets                     3.13%      3.08%      2.91%            93.20%
   Pre-tax Return on Net Worth                    8.94%     11.61%     12.77%           156.04%
   Pre-tax Return on Assets                       8.66%     11.25%     12.40%            10.62%

   Additional Ratios                              Year 1     Year 2     Year 3
   Net Surplus Margin                             8.31%     10.95%     12.16%                 n/a
   Return on Equity                               6.67%      8.71%      9.53%                 n/a

   Activity Ratios
   Inventory Turnover                              10.91      10.91      10.78                n/a
   Accounts Payable Turnover                       12.26      12.17      12.17                n/a
   Payment Days                                       27         29         29                n/a
   Total Asset Turnover                             0.78       0.77       0.76                n/a

   Debt Ratios
   Debt to Net Worth                                0.03       0.03       0.03                n/a
   Current Liabilities to Liabilities               1.00       1.00       1.00                n/a

   Liquidity Ratios
   Net Working Capital                          $122,876   $182,740   $253,039                n/a
   Interest Coverage                                0.00       0.00       0.00                n/a

   Additional Ratios
   Assets to Funding                                1.29       1.30       1.31                n/a
   Current Debt/Total Assets                         3%         3%         3%                 n/a
   Acid Test                                        7.25      10.06      13.34                n/a
   Funding/Net Worth                                0.80       0.79       0.78                n/a
   Dividend Payout                                  0.00       0.00       0.00                n/a




BUSINESS PLAN                                                           Page 25
                              Appendix

Table: Funding Forecast



Funding Forecast
                                   Year 1     Year 2     Year 3
Units
Full Board                            276        276        276
Rough Board                           240        240        240
Guided Trail Ride 1 HR              1,200      1,380      1,587
Trail Ride 1 HR                     1,200      1,380      1,587
Trail Ride 1/2 HR                   1,200      1,380      1,587
Guided Pony Ride                      600        690        793
Pony Ride                             600        690        793
On-Farm Guided Pony Party              96        110        127
On-Farm Pony Party                     96        110        127
Off -Farm Guided Pony Party            48         55         63
Off-Farm Pony Party                    48         55         63
Bounce House & Grill Rental           288        331        381
Total Units                         5,892      6,698      7,626

Unit Prices                        Year 1     Year 2     Year 3
Full Board                        $450.00    $450.00    $450.00
Rough Board                       $250.00    $250.00    $250.00
Guided Trail Ride 1 HR             $50.00     $50.00     $50.00
Trail Ride 1 HR                    $40.00     $40.00     $40.00
Trail Ride 1/2 HR                  $25.00     $25.00     $25.00
Guided Pony Ride                   $20.00     $20.00     $20.00
Pony Ride                          $10.00     $10.00     $10.00
On-Farm Guided Pony Party         $250.00    $250.00    $250.00
On-Farm Pony Party                $200.00    $200.00    $200.00
Off -Farm Guided Pony Party       $300.00    $300.00    $300.00
Off-Farm Pony Party               $250.00    $250.00    $250.00
Bounce House & Grill Rental        $35.00     $35.00     $35.00

Funding
Full Board                       $124,200   $124,200   $124,200
Rough Board                       $60,000    $60,000    $60,000
Guided Trail Ride 1 HR            $60,000    $69,000    $79,350
Trail Ride 1 HR                   $48,000    $55,200    $63,480
Trail Ride 1/2 HR                 $30,000    $34,500    $39,675
Guided Pony Ride                  $12,000    $13,800    $15,870
Pony Ride                          $6,000     $6,900     $7,935
On-Farm Guided Pony Party         $24,000    $27,600    $31,740
On-Farm Pony Party                $19,200    $22,080    $25,392
Off -Farm Guided Pony Party       $14,400    $16,560    $19,044
Off-Farm Pony Party               $12,000    $13,800    $15,870
Bounce House & Grill Rental       $10,080    $11,592    $13,331
Total Funding                    $419,880   $455,232   $495,887




BUSINESS PLAN                                                     Page 1
                                  Appendix


Direct Unit Costs                      Year 1     Year 2     Year 3
Full Board                            $400.00    $400.00    $400.00
Rough Board                           $200.00    $200.00    $200.00
Guided Trail Ride 1 HR                 $10.00     $10.00     $10.00
Trail Ride 1 HR                         $0.00      $0.00      $0.00
Trail Ride 1/2 HR                       $0.00      $0.00      $0.00
Guided Pony Ride                       $10.00     $10.00     $10.00
Pony Ride                               $0.00      $0.00      $0.00
On-Farm Guided Pony Party              $50.00     $50.00     $50.00
On-Farm Pony Party                      $0.00      $0.00      $0.00
Off -Farm Guided Pony Party            $50.00     $50.00     $50.00
Off-Farm Pony Party                     $0.00      $0.00      $0.00
Bounce House & Grill Rental            $15.00     $15.00     $15.00

Direct Cost of Funding
Full Board                           $110,399   $110,399   $110,399
Rough Board                           $48,000    $48,000    $48,000
Guided Trail Ride 1 HR                $12,000    $13,800    $15,870
Trail Ride 1 HR                            $0         $0         $0
Trail Ride 1/2 HR                          $0         $0         $0
Guided Pony Ride                       $6,000     $6,900     $7,935
Pony Ride                                  $0         $0         $0
On-Farm Guided Pony Party              $4,800     $5,520     $6,348
On-Farm Pony Party                         $0         $0         $0
Off -Farm Guided Pony Party            $2,400     $2,760     $3,174
Off-Farm Pony Party                        $0         $0         $0
Bounce House & Grill Rental            $4,320     $4,968     $5,713
Subtotal Direct Cost of Funding      $187,919   $192,347   $197,439




BUSINESS PLAN                                                         Page 2
                       Appendix

Table: Personnel



Personnel Plan

                                    Year 1     Year 2     Year 3

Manager                            $40,000    $40,000    $40,000

Barn hand                          $60,000    $60,000    $60,000

Trainer/Rider                      $75,000    $75,000    $75,000

Administrative Staff                   $0         $0     $20,000

Total People                            7          7           8




Total Payroll                     $175,000   $175,000   $195,000




BUSINESS PLAN                                             Page 3
                                    Appendix

Table: Surplus and Deficit



Surplus and Deficit
                                      Year 1     Year 2     Year 3
Funding                             $419,880   $455,232   $495,887
Direct Cost                         $187,919   $192,347   $197,439
Other                                     $0         $0         $0
Total Direct Cost                   $187,919   $192,347   $197,439

Gross Surplus                       $231,961   $262,885   $298,448
Gross Surplus %                      55.24%     57.75%     60.18%


Expenses
Payroll                             $175,000   $175,000   $195,000
Sales and Marketing and Other         $2,400     $3,600     $4,800
Expenses
Depreciation                              $0    $10,000    $10,000
Leased Equipment                          $0         $0         $0
Utilities                             $3,000     $3,000     $3,000
Insurance                             $4,800     $4,800     $4,800
Rent                                      $0         $0         $0
Payroll Taxes                             $0         $0         $0
Other                                     $0         $0         $0

Total Operating Expenses            $185,200   $196,400   $217,600

Surplus Before Interest and Taxes    $46,761    $66,485    $80,848
EBITDA                               $46,761    $76,485    $90,848
 Interest Expense                         $0         $0         $0
 Taxes Incurred                      $11,885    $16,621    $20,549

Net Surplus                          $34,876    $49,864    $60,299
Net Surplus/Funding                   8.31%     10.95%     12.16%




BUSINESS PLAN                                                        Page 4
                                            Appendix

Table: Cash Flow



Pro Forma Cash Flow
                                                       Year 1     Year 2     Year 3
Cash Received

Cash from Operations
Cash Funding                                       $419,880     $455,232   $495,887
Subtotal Cash from Operations                      $419,880     $455,232   $495,887

Additional Cash Received
Sales Tax, VAT, HST/GST Received                         $0           $0         $0
New Current Borrowing                                    $0           $0         $0
New Other Liabilities (interest-free)                    $0           $0         $0
New Long-term Liabilities                                $0           $0         $0
Sales of Other Current Assets                            $0           $0         $0
Sales of Long-term Assets                                $0           $0         $0
New Investment Received                                  $0           $0         $0
Subtotal Cash Received                             $419,880     $455,232   $495,887

Expenditures                                           Year 1     Year 2     Year 3

Expenditures from Operations
Cash Spending                                      $175,000     $175,000   $195,000
Bill Payments                                      $190,329     $219,911   $230,302
Subtotal Spent on Operations                       $365,329     $394,911   $425,302

Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out                         $0           $0         $0
Principal Repayment of Current Borrowing                 $0           $0         $0
Other Liabilities Principal Repayment                    $0           $0         $0
Long-term Liabilities Principal Repayment                $0           $0         $0
Purchase Other Current Assets                            $0           $0         $0
Purchase Long-term Assets                                $0           $0         $0
Dividends                                                $0           $0         $0
Subtotal Cash Spent                                $365,329     $394,911   $425,302

Net Cash Flow                                       $54,551      $60,321    $70,585
Cash Balance                                       $122,551     $182,873   $253,457




BUSINESS PLAN                                                                     Page 5
                                Appendix

Table: Balance Sheet



Pro Forma Balance Sheet
                                   Year 1       Year 2       Year 3
Assets

Current Assets
Cash                             $122,551     $182,873     $253,457
Inventory                         $17,226      $18,047      $18,578
Other Current Assets                   $0           $0           $0
Total Current Assets             $139,777     $200,920     $272,035

Long-term Assets
Long-term Assets                 $400,000     $400,000     $400,000
Accumulated Depreciation               $0      $10,000      $20,000
Total Long-term Assets           $400,000     $390,000     $380,000
Total Assets                     $539,777     $590,920     $652,035

Liabilities and Capital            Year 1       Year 2       Year 3

Current Liabilities
Accounts Payable                  $16,901      $18,180      $18,996
Current Borrowing                      $0           $0           $0
Other Current Liabilities              $0           $0           $0
Subtotal Current Liabilities      $16,901      $18,180      $18,996

Long-term Liabilities                  $0           $0           $0
Total Liabilities                 $16,901      $18,180      $18,996

Paid-in Capital                   $900,000     $900,000     $900,000
Accumulated Surplus/Deficit     ($412,000)   ($377,124)   ($327,260)
Surplus/Deficit                    $34,876      $49,864      $60,299
Total Capital                     $522,876     $572,740     $633,039
Total Liabilities and Capital     $539,777     $590,920     $652,035

Net Worth                        $522,876     $572,740     $633,039




BUSINESS PLAN                                                          Page 6
                                                               Appendix


								
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