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Business Plan for Grocery Store Product Sales and Distribution

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This Business Plan for a Grocery Store Product Sales and Distribution company allows entrepreneurs or business owners to create a comprehensive and professional business plan. This template form allows a business to outline the company's objectives and detail both current company information as well as any past performance. Companies should include a complete market analysis in their plan to help showcase why their business strategy will be effective in the market. Future company plans, including production targets, management strategy, and financial forecasting, should be used to demonstrate and confirm that the company's short-term and long-term objective can and will be met. This model plan can be customized to best fit the unique needs of any entrepreneur or owner that is seeking to create a strong business plan.

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									This Business Plan for a Grocery Store Product Sales and Distribution company allows
entrepreneurs or business owners to create a comprehensive and professional business
plan. This template form allows a business to outline the company's objectives and
detail both current company information as well as any past performance. Companies
should include a complete market analysis in their plan to help showcase why their
business strategy will be effective in the market. Future company plans, including
production targets, management strategy, and financial forecasting, should be used to
demonstrate and confirm that the company's short-term and long-term objective can
and will be met. This model plan can be customized to best fit the unique needs of any
entrepreneur or owner that is seeking to create a strong business plan.
                                     Confidentiality Agreement

The undersigned reader acknowledges that the information provided by [Company Name] in
this proposal is confidential; therefore, reader agrees not to disclose it without the express written
permission of [Company Name]

It is acknowledged by reader that information to be furnished in this proposal is in all respects
confidential in nature, other than information which is in the public domain through other means
and that any disclosure or use of same by reader may cause serious harm or damage to [Company
Name]

Upon request, this document is to be immediately returned to [Company Name]




___________________
Signature




___________________
Name (typed or printed)




___________________
Date




© Copyright 2012 Docstoc Inc.                                                      1
                                                               Table of Contents



1.0 Executive Summary ................................................................................................................. 1
  1.1 Objectives.................................................................................................................................... 1
  1.2 Mission .......................................................................................................................................... 1
  1.3 Keys to Success ........................................................................................................................ 1
2.0 Company Summary ..................................................................................................................... 2
3.0 Products and Services ................................................................................................................ 3
  4.1 SWOT Analysis .......................................................................................................................... 4
    4.1.1 Strengths ............................................................................................................................. 4
    4.1.2 Weaknesses ........................................................................................................................ 4
    4.1.3 Opportunities ..................................................................................................................... 5
    4.1.4 Threats ................................................................................................................................. 5
  4.2 Competitive Edge ..................................................................................................................... 5
  4.3 Marketing Strategy .................................................................................................................. 5




                                                                                                                                                Page 1
                                  [Company Name]

1.0 Executive Summary

[Company Name]
Address: [Address],
[City, State ZIP]
Tel: XXX-XXX-XXXX XXX-XXX-XXXX
Email: [Email Address]


[Company Name] ([Abbreviation Company Name]) is a Los Angeles based company that provides
consumers with choices for gourmet, ethnic, and specialty food products. [Abbreviation Company
Name] is acknowledged as one of the oldest and well-respected importers in America. The
Company is recognized for the premium quality of its selections as well as its excellent customer
service.

[Abbreviation Company Name] is currently working closely with [Name], an olive oil company
based in Italy, which has been involved in the production and sales of olive oil since 1939.
[Company Name]is one of the more popular Italian olive oil brands, having a high distribution rate
worldwide. The Company supervises more than 500 different items packed in nineteen different
languages, and its World Division supplies more than 100 important clients from retail to food
service to ethnic markets importers.

1.1 Objectives

   [Company Name] objectives are:

   1. To introduce the [Company Name]brand to Bristol Farms grocery
   2. To promote [Company Name]’s olive oil products to a new target market
   3. To make [Company Name]a leading choice amongst olive oil users

1.2 Mission

   [Company Name]mission is to create a strong business relationship between [Company
   Name]and Bristol Farms. This relationship can create a new customer base for both companies,
   as well as an opportunity to increase sales from olive oil purchases.

1.3 Keys to Success

   The Keys to success are:

      Maintaining a loyal customer base
      Creating a positive relationship between [Company Name]and Bristol Farms




                                                                                           Page 1
                                 [Company Name]

2.0 Company Summary

  [Company Name]
  [Company Name] ([Abbreviation Company Name]) was established in 2004 in Los Angeles, CA.
  The Company is a family owned and operated business, which focuses on providing choices for
  gourmet, ethnic, and specialty food products.

  [Abbreviation Company Name] continually strives to obtain the satisfaction of the consumer
  and the retailer. In fact, its strategy is to provide excellence in buying logistics and to supply
  superior quality products. [Abbreviation Company Name] is also committed to continuing
  the improvement of services and products it offers. Over the past 2 years, the Company has
  implemented and improved its quality control, expanded its nationwide distribution to reach to
  Canada and South America, and expanded its research and development department.
  Consumer demand has been the key factor behind the growth in sale of gourmet, ethnic and
  specialty food products. [Abbreviation Company Name]'s goal is to understand the needs of the
  shopper who buys the products it offers. The Company obtains the loyalty of its customers by
  offering quality products, a variety of selection, and excellent service.




  [Name]
  [Company Name]was founded in 1939, and is based in Spoleto, Italy. The Company ranks
  amongst the 10 largest edible oil companies in Europe and is one of the Italian largest edible oil
  crushers, refiners and packers. The company packs more than 25 million liters of olive oils per
  year, has an annual billing of more than US $100 million and serves 66 countries in the world,
  being one of the Italian olive oil brands most distributed in the world.




                                                                                             Page 2
                                 [Company Name]


3.0 Products and Services

   [Abbreviation Company Name]'s services involve providing consumers with choices for
   gourmet, ethnic, and specialty food products. [Abbreviation Company Name] ensures top-of-
   the-line products through the implementation of strict quality control measures at its sourcing
   operations. The use of natural and organic produce and traditional manufacturing processes,
   aids the Company to maintain the wholesome nature of its selections. Currently the Company is
   working closely with [Name], an olive oil company based in Italy that offers many olive oil
   products to food product retailers and restaurants on an international level. All of [Company
   Name]’s olive oil products are of the best quality. The Company ensures that its olive oil
   products have an absent of defects, is rich in purity and genuineness, is chemically balanced,
   and has typicality (origin of the olives is known).

   [Company Name]provides a complete product range for all consumers needs. A few of
   [Company Name]products are displayed below:




   [Company Name]’s motto: The care and attention taken in creating an original, safe, quality
   product is what makes [Company Name]a grand master of "The Italian Art of Olive Oil".




                                                                                           Page 3
                                  [Company Name]

  Product List
                                                              Pallet Info     Case Dimensions
Description   Case   Bar Code #   Liter   Unit     Gross    Weight   Height     L     W       H       Price
              Pack                Unit    Weight   Weight   (Kg)              (CM)   (CM)   (CM)
                                          (Kg)     (Kg)
Product       12     XXXXXXX      0.5     0,79     9,8      1093     140      20     26,7   25       $3.15
                                                                     (m)
Product       12     XXXXXXX      1       1,48     17,85    892      153,5    24,5   33     27,7     $7.49
                                                                     (m)
Product       4       XXXXXXX     3       3,05     12,5     900      15       19,3   30,5   27       $16.49
                                                                     (cm)
Product       4      XXXXXXX      3       3,05     12,5     900      15       19,3   30,5   27       $12.55
                                                                     (cm)
Product       4      XXXXXXX      3       6        20,3     976      173      25     31     31.6     $9.49
                                                                     (cm)
Product       12     XXXXXXX      1,48    17,85    892      153,5    24,5     33     27,7   1,48     $8.25
                                                            (m)
Product       12     XXXXXXX      1       1,48     17,85    892      153,5    24,5   33     27,7     $6.35
                                                                     (m)



  4.1 SWOT Analysis

      The following SWOT analysis captures the key strengths and weaknesses within the company,
      and describes the opportunities and threats facing [Company Name].

  4.1.1 Strengths

      [Company Name]has much notable strengths. These strengths include:

      1.   HAVING ITS OWN OLIVE GROVES
      2.   HAVING ITS OWN CRUSHER (OLIVE MILL)
      3.   HAVING ITS OWN REFINERY
      4.   HAVING A COMPLETE LINE OF OLIVES IN BRINE
      5.   70 YEARS OF EXPERIENCE
      6.   MAINTAING AN EXCELLENT RELATIONSHIP WITH FOOD PRODUCT RETAILERS

  4.1.2 Weaknesses

      [Company Name]has no real weaknesses. The Company is successful and has an impeccable
      reputation worldwide. It is [Abbreviation Company Name]’s goal to assist [Company Name]in
      increasing its sales and presence in the U.S market, starting with the LA area.




                                                                                                   Page 4
                                   [Company Name]


4.1.3 Opportunities

Opportunities for [Company Name]include:

      Growing market with a significant percentage of its target market still not knowing the
       Company exists.
      Strategic alliances offering sources for referrals and joint marketing activities to extend the
       Company's reach.

4.1.4 Threats

   [Company Name] has no real threats at the moment.

4.2 Competitive Edge

   [Company Name]has a major advantage because it's been in business since 1939 and is
   present in 150 countries. The Company is one of the top five producers in the world, and it
   invest 5,000,000 million Euro each year on agriculture. Furthermore, its hardworking and
   dedicated staff definitely aids in the Company's overall success. By continuing to build a
   business based on long-standing relationships with satisfied clients,            [Company
   Name]simultaneously builds defenses against future competition. The longer the relationship
   stands, the more the Company helps its customers understand what they offer them and why
   they need it.

4.3 Marketing Strategy

  [Abbreviation Company Name] plans to assist [Company Name]in increasing awareness of its
  new products, by engaging in various promotions, advertisements, demonstrations, and a
  variety of other tactics that might be appropriate, as well as communicate through media
  channels. Additionally, the marketing strategy will include the use of targeted print media
  advertising and direct selling to importers in the United States who provide retail services of
  food products. The Company will capitalize on existing relationships with importers as well
  positioned itself as a differentiated provider of the highest quality olive oil. The primary goal of
  all marketing efforts will be to communicate this to existing and potential customers.




                                                                                               Page 5
                                               [Company Name]


								
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