[Company Name] 20
[Company Name]
[Name]
[Address]
Phone: XXX-XXX-XXXX
Email: [Email Address]
© Copyright 2012 Docstoc Inc. 1
[Company Name] 20
Confidentiality Agreement
The undersigned reader acknowledges that the information provided by [Company Name] in this
business plan is confidential; therefore, reader agrees not to disclose it without the express written
permission of [Company Name]
It is acknowledged by reader that information to be furnished in this business plan is in all respects
confidential in nature, other than information which is in the public domain through other means
and that any disclosure or use of same by reader may cause serious harm or damage to [Company
Name]
Upon request, this document is to be immediately returned to [Company Name]
___________________
Signature
___________________
Name (typed or printed)
___________________
Date
This is a business plan. It does not imply an offering of securities.
© Copyright 2012 Docstoc Inc. 2
Table of Contents
1.0 Executive Summary .................................................................................................................... 1
Chart: Highlights .......................................................................................................................... 1
1.1 Objectives.................................................................................................................................... 2
1.2 Mission .......................................................................................................................................... 2
1.3 Keys to Success ........................................................................................................................ 2
2.0 Company Summary ..................................................................................................................... 2
2.1 Company Ownership ............................................................................................................... 2
2.2 Company History ...................................................................................................................... 2
Table: Past Performance ........................................................................................................... 3
Chart: Past Performance ........................................................................................................... 4
3.0 Products and Services ................................................................................................................ 4
4.0 Market Analysis Summary ........................................................................................................ 4
4.1 Market Segmentation ............................................................................................................. 5
Table: Market Analysis ............................................................................................................... 5
Chart: Market Analysis (Pie) .................................................................................................... 5
4.2 Target Market Segment Strategy ...................................................................................... 6
4.3 Service Business Analysis ..................................................................................................... 6
4.3.1 Competition and Buying Patterns .............................................................................. 6
5.0 Web Plan Summary ..................................................................................................................... 7
5.1 Website Marketing Strategy ................................................................................................. 7
5.2 Development Requirements ................................................................................................. 7
6.0 Strategy and Implementation Summary ............................................................................ 7
6.1 SWOT Analysis .......................................................................................................................... 7
6.1.1 Strengths ............................................................................................................................. 8
6.1.2 Weaknesses ........................................................................................................................ 8
6.1.3 Opportunities ..................................................................................................................... 8
6.1.4 Threats ................................................................................................................................. 8
6.2 Competitive Edge ..................................................................................................................... 8
6.3 Marketing Strategy .................................................................................................................. 8
6.4 Sales Strategy ........................................................................................................................... 9
6.4.1 Sales Forecast.................................................................................................................... 9
Table: Sales Forecast ............................................................................................................. 9
Chart: Sales Monthly ............................................................................................................ 10
Chart: Sales by Year ............................................................................................................. 10
6.5 Milestones.................................................................................................................................. 11
Table: Milestones ....................................................................................................................... 11
7.0 Management Summary ............................................................................................................ 11
7.1 Personnel Plan ......................................................................................................................... 12
Table: Personnel ......................................................................................................................... 12
8.0 Financial Plan ............................................................................................................................... 12
8.1 Important Assumptions ....................................................................................................... 12
8.2 Break-even Analysis .............................................................................................................. 13
Table: Break-even Analysis.................................................................................................... 13
Chart: Break-even Analysis ................................................................................................... 13
Page 1
Table of Contents
8.3 Projected Profit and Loss ..................................................................................................... 14
Table: Profit and Loss ............................................................................................................... 14
Chart: Profit Monthly ................................................................................................................ 15
Chart: Profit Yearly .................................................................................................................... 15
Chart: Gross Margin Monthly................................................................................................. 16
Chart: Gross Margin Yearly .................................................................................................... 16
8.4 Projected Cash Flow .............................................................................................................. 17
Table: Cash Flow ........................................................................................................................ 17
Chart: Cash .................................................................................................................................. 18
8.5 Projected Balance Sheet ...................................................................................................... 18
Table: Balance Sheet ................................................................................................................ 19
Table: Ratios ................................................................................................................................ 20
Table: Ratios (Continued) ....................................................................................................... 21
Table: Sales Forecast ......................................................................................................................... 1
Table: Personnel ................................................................................................................................... 1
Table: Profit and Loss ......................................................................................................................... 2
Table: Cash Flow .................................................................................................................................. 3
Table: Balance Sheet .......................................................................................................................... 5
Page 2
[Company Name] 2010
1.0 Executive Summary
[Company Name] of Oklahoma Inc.
Name: [Name]
Address: [Address]
Phone: XXX-XXX-XXXX
Email: [Email Address]
[Company Name]is led by its owner, [Name], who has considerable experience in running an
effective business. [Name] offers 16 years of hands-on industry experience. [Company Name]'
is a garage door installation and repair company, located in Dallas, Texas. The Company was
established in December 2000 as a Sole Proprietorship business.
The focus of this business plan is to put forth objectives to increase the staff to better serve our
customers, acquire an office to display our products and services, to purchase a new office
building and to increase company vehicles to accommodate business. [Company Name] is
ready to elevate to the next step. The Company is seeking grant funding in the amount of
$150,000. The funding will be used to purchase a building as well as a truck and equipment,
hire a secretary, do advertising/marketing, purchase office supplies, purchase inventory, do
repair/maintenance, develop a website and reduce the Company's debt.
Based on the detailed financial projections, [Company Name]' future sales for 2010, 2011
and 2012 are expected to be $197,812, $227,921 and $250,713, respectively.
Chart: Highlights
[Name] [XXX-XXX-XXXX] | 1.0 Executive Summary 1
[Company Name] 2010
1.1 Objectives
[Company Name]has three main objectives:
1. Increase staff to better serve our customers.
2. To purchase a new office building.
3. Increase company vehicles to accommodate business.
1.2 Mission
[Company Name] is dedicated to providing top quality service, sales, and installation to our
customers. We will strive to implement a long-term relationship with our customers, based on
quality and timely service for all of their garage door needs.
1.3 Keys to Success
[Company Name]' keys to success include:
1. Providing professional, quality garage installation and repair services
2. Guarantee client satisfaction
3. Having affordable rates
2.0 Company Summary
[Company Name] of Oklahoma Inc.
Name: [Name]
Address: [Address]
Phone: XXX-XXX-XXXX
Email: [Email Address]
[Company Name] is a garage door installation and repair company headquartered in Dallas,
Texas. The owner of [Company Name] is [Name], who established the Company as a sole
proprietorship business in December 2000. [Name] brings 16 years of experience to the garage
door industry. [Company Name] specializes in the installation and repair of commercial and
residential garage doors and openers.
2.1 Company Ownership
[Company Name]' is a Sole Proprietorship owned by [Name]. [Company Name]was established
in December 2000.
2.2 Company History
The following table and chart shows the past financials for [Company Name] of Oklahoma Inc.
Sales for 2007, 2008, and 2009 were $275,838, $224,834 and $193,798, respectively. The
gross margin for this period was $127,491, $108,496 and $96,843, respectively. Earnings for
this period were $8,421, $2,364 and $14,563, respectively.
Although the Company has been operating since 1994, the corporation wasn't established until
December 2000.
[Name] [XXX-XXX-XXXX] | 2.0 Company Summary 2
[Company Name] 2010
Table: Past Performance
Past Performance
2007 2008 2009
Sales $275,838 $224,834 $193,798
Gross Margin $127,491 $108,496 $96,843
Gross Margin % 46.22% 48.26% 49.97%
Operating Expenses $119,070 $106,132 $82,281
Balance Sheet
2007 2008 2009
Current Assets
Cash ($2,931) $722 ($2,623)
Other Current Assets $26,344 $35,229 $35,229
Total Current Assets $23,413 $35,951 $32,606
Long-term Assets
Long-term Assets $38,754 $43,479 $43,479
Accumulated Depreciation $9,106 $23,483 $23,483
Total Long-term Assets $29,648 $19,996 $19,996
Total Assets $53,061 $55,947 $52,602
Current Liabilities
Accounts Payable $0 $0 $0
Current Borrowing $27,033 $29,339 $22,644
Other Current Liabilities (interest free) $0 $0 ($910)
Total Current Liabilities $27,033 $29,339 $21,734
Long-term Liabilities $34,817 $49,609 $33,012
Total Liabilities $61,850 $78,948 $54,746
Paid-in Capital $1,000 $1,000 $1,000
Retained Earnings ($18,210) ($26,365) ($17,707)
Earnings $8,421 $2,364 $14,563
Total Capital ($8,789) ($23,001) ($2,144)
Total Capital and Liabilities $53,061 $55,947 $52,602
Other Inputs
Payment Days 30 30 30
[Name] [XXX-XXX-XXXX] | 2.0 Company Summary 3
[Company Name] 2010
Chart: Past Performance
3.0 Products and Services
[Company Name] provides customers with a year round, top-notch service. The company
provides services for garage doors and openers. [Company Name] purchase its doors and
openers from Overhead Door Corp, which has been in business since 1921.
As we grow, our main objection is to focus on customer satisfaction. Our pricing is very
competitive with others and we offer exceptional customer service in our area.
4.0 Market Analysis Summary
The U.S. door market is a $15 billion industry that caters to both commercial and residential
businesses. In 2009, the poor state of the housing market severely impacted the door industry;
thus, there were sharp declines in new home construction and existing home re-sales. The
impact was also felt in the builder market. However, metal door manufacturers are benefiting
from the residential market and experienced a sharp increase over the past few years.
Overall, the door industry is expected to recover in 2010. Some of the factors that affect the
demand and distribution in this industry includes: the U.S. housing demand, non-residential
construction spending and mortgage interest rates.
[Company Name]' business plan focuses solely on the commercial and residential door
markets. [Company Name] has the products and services necessary to flourish within these
markets. By supplying quality products and delivering superior customer service, [Company
Name]' potential is excellent.
[Name] [XXX-XXX-XXXX] | 3.0 Products and Services 4
[Company Name] 2010
4.1 Market Segmentation
Our market segmentation scheme is fairly straightforward, and focuses on our target market,
our customers within the commercial and residential business area of Dallas, Texas. These
customers prefer certain quality of work and it’s our duty to deliver on their expectations.
The information contained in our market analysis table, displays [Company Name]' main
markets, which are home owners and commercial businesses. Although the homeowners
market is bigger, [Company Name] has more customers in its commercial market.
Furthermore, all of [Company Name]' clients exist due to its professional reputation as well as
through the long-standing relationship the Company has developed in its competitive industry.
[Company Name]' customers appreciate its work ethics and exceptional service. They utilize the
Company to maximize their productivity. These customers have the option to do business with
other garage door installation companies, but they understand that working with [Company
Name] is beneficial to them because it delivers the dedication and skilled labor that they desire.
Table: Market Analysis
Market Analysis
2010 2011 2012 2013 2014
Potential Growth CAGR
Customers
Homeowners 2% 1,279,910 1,305,508 1,331,618 1,358,250 1,385,415 2.00%
Commercial 2% 135,553 138,264 141,029 143,850 146,727 2.00%
Businesses
Total 2.00% 1,415,463 1,443,772 1,472,647 1,502,100 1,532,142 2.00%
Chart: Market Analysis (Pie)
[Name] [XXX-XXX-XXXX] | 4.0 Market Analysis Summary 5
[Company Name] 2010
4.2 Target Market Segment Strategy
Currently, [Company Name] serves the door market segment. The Company’s choice of target
markets is based on comprehensive experience within the door industry coupled with an in-
depth understanding of the customer's needs. [Company Name]' skills and capabilities have
allowed it to effectively compete and establish a reputation within its area. However
strengthening its marketing strategy will improve its profitability levels and build on to its
customer base.
Because [Company Name] mainly focuses on commercial and residential businesses, the
Company knows how to meet the specific needs of its clients. Therefore, [Company Name] will
utilize the following sales literature to reach its target market:
business cards
newspaper ads
list services on the website
online ads
yellow pages
being listed in the phone book
4.3 Service Business Analysis
The general structure of the industry is the installation and repair of garage doors and openers
in either commercial business and/or residential neighborhoods. [Company Name] purchase its
goods from Overhead Door Corp, which is located in Nebraska. Then the Company sells the
goods and services to the public. It's [Company Name] duty to offer its customers the best
service and products at reasonable prices.
[Company Name] offers distinct services within this market. The Company provides its clients
with services such as:
garage door installation
garage door repairs
As simple as it may be, [Company Name]' method of executing exceptional customer service
has an important effect on the bottom line: People want to give their business to those who
appreciate it. Skillful use of advertising and strong communication will bring the business the
Company desires.
4.3.1 Competition and Buying Patterns
[Company Name] exists in a competitive market. Although other companies offer the same
products and services, they cannot compete with the Company’s impeccable customer service,
quality of work and affordable prices. In fact, [Company Name]' customers choose the
Company based on its outstanding reputation, price and longevity in the industry.
[Company Name] competes directly with these other companies by effectively meeting its
customer's needs. The Company thrives due to its longevity within this industry and its
professional credentials. Garage door companies seek to establish strong relationships with
clients to ensure that they are satisfied. [Company Name]' goal is to fulfill client’s demands
[Name] [XXX-XXX-XXXX] | 4.0 Market Analysis Summary 6
[Company Name] 2010
because it aids the Company in generating future business. If the client is happy, they will
recommend the Company to others who need the service.
5.0 Web Plan Summary
[Company Name]' website is an opportunity to offer current information on service offerings,
company background, announcements and special discounts. The website is another method to
generate steady business in our area.
5.1 Website Marketing Strategy
[Company Name]' website will be promoted on all of its marketing materials. The Company will
advertise the site on the fliers and business cards as well as on other industry related
publications and newspaper ads.
5.2 Development Requirements
[Company Name] will have an attractive, simple and informative internet focused website.
The Company we will have a user friendly site from a dependable hosting company.
6.0 Strategy and Implementation Summary
[Company Name] has clearly defined the target market and have differentiated itself by offering
a solid solution to fulfilling its customer’s needs. Reasonable sales targets have been
established with an implementation plan designed to ensure the goals set forth below are
achieved.
6.1 SWOT Analysis
The SWOT analysis aids in displaying the internal strengths and weaknesses that [Company
Name] must address. It allows us to examine the opportunities presented to [Company
Name] as well as potential threats. The Company's strength will help it to succeed. These
strengths are: having years of industry experience, a knowledgeable and friendly staff,
outstanding reputation and clear vision of the market need. Strengths are valuable, but it is
also important to realize the weaknesses [Company Name] must address. These weaknesses
include: limited staff to assist with business demands as well as a limited cash flow.
[Company Name]' strengths will help it capitalize on emerging opportunities. These
opportunities include, but are not limited to, a growing market with a significant percentage of
the target market still not knowing the Company exists, as well as strategic alliances offering
sources for referrals and joint marketing activities to extend our reach. [Company Name]' main
threats involve the Company’s lack of staff and how horrible it would be if something
unexpected happened to the owner or main installer.
[Name] [XXX-XXX-XXXX] | 5.0 Web Plan Summary 7
[Company Name] 2010
6.1.1 Strengths
[Company Name]has much notable strength. These strengths include the Companies:
1. 16 years of industry experience. [Company Name]' has achieved longevity within this
industry. The owner of the Company has an in-depth understanding of the overhead door
industry.
2. Knowledgeable and friendly staff. [Company Name] has a passion for delivering
superior customer service. The staff is well-informed about the door industry and is willing
to share their knowledge and experiences with customers.
3. Reputation. [Company Name] has a strong reputation of successfully installing
and repairing quality garage door openers with exceptional customer relations.
4. Clear vision of the market need. [Company Name] knows the business thoroughly. The
Company knows the customers' needs, and knows the ins and outs of the industry.
[Company Name] also knows how to offer the service that will bring the two together.
6.1.2 Weaknesses
[Company Name]’ weaknesses include:
limited staff to assist with business demands
limited cash flow
6.1.3 Opportunities
Opportunities for [Company Name] include:
Growing market with a significant percentage of our target market still not knowing we
exist.
Strategic alliances offering sources for referrals and joint marketing activities to extend our
reach.
6.1.4 Threats
[Company Name]' greatest threat involves its lack of staff. If something unexpected happened
to the owner or main installer, the business would suffer.
6.2 Competitive Edge
[Company Name]' competitive edge is its undeniable reliability and honesty. [Company Name]'
managed to position itself as a strategic ally with its customers. By building a business based
on long-standing relationships with satisfied clients, [Company Name] will simultaneously build
defenses against competition. The longer the relationship stands, the more the Company helps
its clients understand what the Company offers them and why they need it.
6.3 Marketing Strategy
[Company Name]' marketing strategy involves advertising and reaching all the potential
clients that it can. [Company Name]' main goal is to provide exceptional service to its
customers. The Company knows what each customer needs and aim to satisfy them.
[Name] [XXX-XXX-XXXX] | 6.0 Strategy and Implementation Summary 8
[Company Name] 2010
Currently, [Company Name] has an advantage because the owner, [Name], is a superior
business woman that has excellent work ethics and communication skills. She also offers 16
years of experience to the garage door industry.
6.4 Sales Strategy
The owner of [Company Name] has a strong sales background that stretches over a 30 year
period. Additionally, the staff members provide excellent customer relation skills and work
ethics; these are the skills which have been useful in making customers comfortable in trusting
the Company to install or repair their garage doors and openers. Keeping customers happy is
an implicit part of building a relationship that will encourage repeat business.
6.4.1 Sales Forecast
The chart and table below show [Company Name]' projected Sales Forecast. Annual projections
for three years are shown here, with first year monthly figures in the appendix.
[Company Name]' sales forecast include:
Installations
Service/Repairs
The Company's direct costs of sales include:
Materials
The sales forecast for 2010, 2011 and 2012 are $197,812, $227,921 and $250,713.
Table: Sales Forecast
Sales Forecast
2010 2011 2012
Sales
Installation $189,065 $217,425 $239,167
Service/Repairs $8,747 $10,496 $11,546
Total Sales $197,812 $227,921 $250,713
Direct Cost of Sales 2010 2011 2012
Materials $96,079 $110,491 $127,064
$0 $0 $0
Subtotal Direct Cost of Sales $96,079 $110,491 $127,064
[Name] [XXX-XXX-XXXX] | 6.0 Strategy and Implementation Summary 9
[Company Name] 2010
Chart: Sales Monthly
Chart: Sales by Year
[Name] [XXX-XXX-XXXX] | 6.0 Strategy and Implementation Summary 10
[Company Name] 2010
6.5 Milestones
In order to achieve the sales and marketing goals that have been outlined in this business
plan, The Company has deadlines to meet and ideas to implement. Some of these are outlined
below:
1. Obtain grant funding to improve business
2. Purchase New Building
3. Purchase New Truck
4. Hire A Secretary
5. Purchase Equipment
6. Do Advertising/Marketing
7. Purchase Office Supplies
8. Purchase Inventory
9. Do Repair/Maintenance
10. Develop a Website
11. Reduce Debt
Table: Milestones
Milestones
Milestone Start Date End Date Budget Manager Department
Purchase Building 7/1/2010 8/10/2010 $15,000 [Name] Administrative
Purchase Truck 7/1/2010 8/10/2010 $30,000 [Name] Administrative
Hire Secretary 7/1/2010 8/10/2010 $24,000 [Name] Human
Resources
Purchase Equipment 7/1/2010 8/10/2010 $16,000 [Name] Administrative
Advertising/Marketing 7/1/2010 8/10/2010 $9,860 [Name] Marketing
Purchase Office 7/1/2010 8/10/2010 $2,100 [Name] Administrative
Equipment
Purchase Inventory 7/1/2010 8/10/2010 $16,000 [Name] Administrative
Repair/Maintenance 7/1/2010 8/10/2010 $1,000 [Name] Operations
Web Design 7/1/2010 8/10/2010 $740 [Name] Administrative
Debt Reduction 7/1/2010 8/10/2010 $35,300 [Name] Accounting
Totals $150,000
7.0 Management Summary
[Name] is the owner of [Company Name]. [Name] has 16 years of managerial experience and
35 years of sales experience. She also has extensive knowledge of the garage door industry.
[Name] manages all aspects of the business without the assistance of an office staff. A future
goal of [Company Name] is to hire personnel to assist with the clerical duties of the growing
business. The Company would benefit tremendously with an additional staff member.
[Name] [XXX-XXX-XXXX] | 7.0 Management Summary 11
[Company Name] 2010
7.1 Personnel Plan
The table below contains the details of [Company Name]’ personnel plan. The detailed monthly
personnel plan for the first year is included in the appendix.
[Name] is the owner and manager of [Company Name]. Currently, all the installations and
repairs are handled by one installer who has his own team of workers. The installer is not a
salaried employee. He is paid hourly at the rate of $45 per/hour.
[Company Name]' future goal is to hire more personnel in 2011 to assist with effectively
running the business.
Table: Personnel
Personnel Plan
2010 2011 2012
Secretary $10,000 $24,000 $24,720
Total People 1 1 1
Total Payroll $10,000 $24,000 $24,720
8.0 Financial Plan
The current financial plan for [Company Name] is to obtain grant funding in the amount of
$150,000. The grant will be used to purchase a building as well as a truck and equipment, hire
secretary, do advertising/marketing, purchase office supplies, purchase inventory, do
repair/maintenance, develop a website and reduce the Company's debt.
The following sections of this plan will serve to describe [Company Name]' financial plan in
more detail:
General Assumptions
Break-even Analysis
Profit and Loss
Cash Flow
Balance
8.1 Important Assumptions
The table below presents the assumptions used in the financial calculations of this business
plan.
The average percent variable cost is estimated to be 49%. The estimated monthly fixed cost
is $5,424.
[Name] [XXX-XXX-XXXX] | 12
8.0 Financial Plan
[Company Name] 2010
8.2 Break-even Analysis
For our break-even analysis, the monthly revenue needed to break-even is $7,153. The break-
even analysis has been calculated on the "burn rate" of The Company. [Company Name] feels
that this gives the investor a more accurate picture of the actual risk of the venture.
Table: Break-even Analysis
Break-even Analysis
Monthly Revenue Break-even $7,153
Assumptions:
Average Percent Variable Cost 49%
Estimated Monthly Fixed Cost $3,679
Chart: Break-even Analysis
[Name] [XXX-XXX-XXXX] | 13
8.0 Financial Plan
[Company Name] 2010
8.3 Projected Profit and Loss
[Company Name]' Pro Forma Profit and Loss statement was conservatively constructed and is
based in large part on past performance.
The sales for 2010, 2011 and 2012 are $197,812, $227,921 and $250,713, respectively. The
net profit for the same period is $38,347, $36,121 and $39,913, respectively. The percentages
of the net profit sales for this period were 19.39%, 15.85% and 15.92%, respectively.
Once the Company receives grant funding to add the new assets, the depreciation of the new
fixed assets will be over a five year period and is depreciated by 20%. Since the building and
auto truck totaled $61,000, it’s then divided by 10 years and equals $6,100 a year.
The aggregated amount of miscellaneous expenses is 2% of the total sales.
Table: Profit and Loss
Pro Forma Profit and Loss
2010 2011 2012
Sales $197,812 $227,921 $250,713
Direct Cost of Sales $96,079 $110,491 $127,064
Other Costs of Sales $0 $0 $0
Total Cost of Sales $96,079 $110,491 $127,064
Gross Margin $101,733 $117,430 $123,649
Gross Margin % 51.43% 51.52% 49.32%
Expenses
Payroll $10,000 $24,000 $24,720
Marketing/Promotion $9,864 $10,160 $10,465
Depreciation $2,540 $6,100 $6,100
Rent $3,000 $3,000 $3,000
Utilities $5,124 $5,278 $5,436
Insurance $8,160 $8,405 $8,657
Payroll Taxes $1,500 $3,600 $3,708
Other $3,956 $4,075 $4,197
Total Operating Expenses $44,144 $64,617 $66,283
Profit Before Interest and Taxes $57,589 $52,813 $57,366
EBITDA $60,129 $58,913 $63,466
Interest Expense $2,807 $1,212 $347
Taxes Incurred $16,435 $15,480 $17,106
Net Profit $38,347 $36,121 $39,913
Net Profit/Sales 19.39% 15.85% 15.92%
[Name] [XXX-XXX-XXXX] | 14
8.0 Financial Plan
[Company Name] 2010
Chart: Profit Monthly
Chart: Profit Yearly
[Name] [XXX-XXX-XXXX] | 15
8.0 Financial Plan
[Company Name] 2010
Chart: Gross Margin Monthly
Chart: Gross Margin Yearly
[Name] [XXX-XXX-XXXX] | 16
8.0 Financial Plan
[Company Name] 2010
8.4 Projected Cash Flow
[Company Name] has applied for a grant of $150,000. In 2010, we forecast that we'll receive
$150,000 in the month of July. During this period, we'll use $15,000 to purchase an office
building and $30,000 to purchase a new company truck. These purchases are reflected in the
purchase of other long-term assets. The purchase of office supplies/equipment and inventory is
located in the purchase of current assets.
The Long-term liabilities are $33,012. We've allocated $6,600 to reduce principle. Upon receipt
of grant funding, the Company will use $35,300 to reduce its overall debt.
The following table displays [Company Name]' cash flow, and the chart illustrates monthly cash
flow in the first year. Monthly cash flow projections are also included in the appendix.
Table: Cash Flow
Pro Forma Cash Flow
2010 2011 2012
Cash Received
Cash from Operations
Cash Sales $197,812 $227,921 $250,713
Subtotal Cash from Operations $197,812 $227,921 $250,713
Additional Cash Received
Sales Tax, VAT, HST/GST Received $0 $0 $0
New Current Borrowing $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0
New Long-term Liabilities $0 $0 $0
Sales of Other Current Assets $0 $0 $0
Sales of Long-term Assets $0 $0 $0
New Investment Received $150,000 $0 $0
Subtotal Cash Received $347,812 $227,921 $250,713
Expenditures 2010 2011 2012
Expenditures from Operations
Cash Spending $10,000 $24,000 $24,720
Bill Payments $131,217 $164,117 $178,478
Subtotal Spent on Operations $141,217 $188,117 $203,198
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
Principal Repayment of Current Borrowing $22,700 $0 $0
Other Liabilities Principal Repayment $0 $0 $0
Long-term Liabilities Principal Repayment $6,600 $18,100 $6,600
Purchase Other Current Assets $18,100 $0 $0
Purchase Long-term Assets $61,000 $0 $0
Dividends $0 $0 $0
Subtotal Cash Spent $249,617 $206,217 $209,798
Net Cash Flow $98,195 $21,704 $40,915
Cash Balance $95,572 $117,276 $158,191
[Name] [XXX-XXX-XXXX] | 17
8.0 Financial Plan
[Company Name] 2010
Chart: Cash
8.5 Projected Balance Sheet
[Company Name]' net worth is $186,203, $222,324 and $262,237 for 2010, 2011, and 2012,
respectively.
[Name] [XXX-XXX-XXXX] | 18
8.0 Financial Plan
[Company Name] 2010
Table: Balance Sheet
Pro Forma Balance Sheet
2010 2011 2012
Assets
Current Assets
Cash $95,572 $117,276 $158,191
Other Current Assets $53,329 $53,329 $53,329
Total Current Assets $148,901 $170,605 $211,520
Long-term Assets
Long-term Assets $104,479 $104,479 $104,479
Accumulated Depreciation $26,023 $32,123 $38,223
Total Long-term Assets $78,456 $72,356 $66,256
Total Assets $227,357 $242,961 $277,776
Liabilities and Capital 2010 2011 2012
Current Liabilities
Accounts Payable $15,707 $13,290 $14,793
Current Borrowing ($56) ($56) ($56)
Other Current Liabilities ($910) ($910) ($910)
Subtotal Current Liabilities $14,741 $12,324 $13,827
Long-term Liabilities $26,412 $8,312 $1,712
Total Liabilities $41,153 $20,636 $15,539
Paid-in Capital $151,000 $151,000 $151,000
Retained Earnings ($3,144) $35,203 $71,324
Earnings $38,347 $36,121 $39,913
Total Capital $186,203 $222,324 $262,237
Total Liabilities and Capital $227,357 $242,961 $277,776
Net Worth $186,203 $222,324 $262,237
[Name] [XXX-XXX-XXXX] | 19
8.0 Financial Plan
[Company Name] 2010
8.6 Business Ratios
The table below presents ratios from the home equipment maintenance and repair markets as a
reference.
Table: Ratios
Ratio Analysis
2010 2011 2012 Industry
Profile
Sales Growth 2.07% 15.22% 10.00% -1.05%
Percent of Total Assets
Other Current Assets 27.43% 26.10% 22.64% 36.14%
Total Current Assets 70.42% 77.82% 85.94% 61.83%
Long-term Assets 29.58% 22.18% 14.06% 38.17%
Total Assets 100.00% 100.00% 100.00% 100.00%
Current Liabilities -1.98% -9.76% -7.82% 30.66%
Long-term Liabilities 13.58% 9.70% 5.61% 58.05%
Total Liabilities 11.61% -0.06% -2.21% 88.70%
Net Worth 88.39% 100.06% 102.21% 11.30%
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%
Gross Margin 51.43% 51.52% 49.32% 53.42%
Selling, General & Administrative 39.29% 37.24% 34.84% 22.29%
Expenses
Advertising Expenses 4.99% 4.46% 4.17% 1.36%
Profit Before Interest and Taxes 18.53% 20.46% 20.38% 6.01%
Main Ratios
Current -35.65 -7.98 -10.99 1.53
Quick -35.65 -7.98 -10.99 1.09
Total Debt to Total Assets 11.61% -0.06% -2.21% 88.70%
Pre-tax Return on Net Worth 19.95% 22.75% 21.54% 245.85%
Pre-tax Return on Assets 17.64% 22.77% 22.02% 27.77%
[Name] [XXX-XXX-XXXX] | 20
8.0 Financial Plan
[Company Name] 2010
Table: Ratios (Continued)
Additional Ratios 2010 2011 2012
Net Profit Margin 12.13% 14.29% 14.48% n.a
Return on Equity 13.97% 15.93% 15.08% n.a
Activity Ratios
Accounts Payable Turnover 9.22 12.17 12.17 n.a
Payment Days 27 32 28 n.a
Total Asset Turnover 1.02 1.12 1.06 n.a
Debt Ratios
Debt to Net Worth 0.13 -0.00 -0.02 n.a
Current Liab. to Liab. -0.17 0.00 0.00 n.a
Liquidity Ratios
Net Working Capital $140,759 $178,918 $220,816 n.a
Interest Coverage 15.57 423.46 0.00 n.a
Additional Ratios
Assets to Sales 0.98 0.90 0.94 n.a
Current Debt/Total Assets -2% -10% -8% n.a
Acid Test 0.00 0.00 0.00 n.a
Sales/Net Worth 1.15 1.11 1.04 n.a
Dividend Payout 0.00 0.00 0.00 n.a
[Name] [XXX-XXX-XXXX] | 21
8.0 Financial Plan
Appendix
Table: Sales Forecast
Sales Forecast
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Sales
Installation $14,097 $14,379 $14,667 $14,960 $15,259 $15,564 $15,875 $16,192 $16,516 $16,846 $17,183 $17,527
Service/Repairs $489 $523 $560 $599 $641 $686 $734 $785 $840 $899 $962 $1,029
Total Sales $14,586 $14,902 $15,227 $15,559 $15,900 $16,250 $16,609 $16,977 $17,356 $17,745 $18,145 $18,556
Direct Cost of Sales Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Materials $4,231 $4,696 $5,213 $5,786 $6,422 $7,128 $7,912 $8,782 $9,748 $10,820 $12,010 $13,331
Subtotal Direct Cost of Sales $4,231 $4,696 $5,213 $5,786 $6,422 $7,128 $7,912 $8,782 $9,748 $10,820 $12,010 $13,331
Table: Personnel
Personnel Plan
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Secretary $0 $0 $0 $0 $0 $0 $0 $2,000 $2,000 $2,000 $2,000 $2,000
Total People 0 0 0 0 0 0 0 0 0 0 0 0
Total Payroll $0 $0 $0 $0 $0 $0 $0 $2,000 $2,000 $2,000 $2,000 $2,000
Page 1
Appendix
Table: Profit and Loss
Pro Forma Profit and
Loss
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Sales $14,586 $14,902 $15,227 $15,559 $15,900 $16,250 $16,609 $16,977 $17,356 $17,745 $18,145 $18,556
Direct Cost of Sales $4,231 $4,696 $5,213 $5,786 $6,422 $7,128 $7,912 $8,782 $9,748 $10,820 $12,010 $13,331
Other Costs of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $4,231 $4,696 $5,213 $5,786 $6,422 $7,128 $7,912 $8,782 $9,748 $10,820 $12,010 $13,331
Gross Margin $10,355 $10,206 $10,014 $9,773 $9,478 $9,122 $8,697 $8,195 $7,608 $6,925 $6,135 $5,225
Gross Margin % 70.99% 68.49% 65.76% 62.81% 59.61% 56.14% 52.36% 48.27% 43.83% 39.03% 33.81% 28.16%
Expenses
Payroll $0 $0 $0 $0 $0 $0 $0 $2,000 $2,000 $2,000 $2,000 $2,000
Marketing/Promotion $822 $822 $822 $822 $822 $822 $822 $822 $822 $822 $822 $822
Depreciation $0 $0 $0 $0 $0 $0 $0 $508 $508 $508 $508 $508
Rent $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250 $250
Utilities $427 $427 $427 $427 $427 $427 $427 $427 $427 $427 $427 $427
Insurance $680 $680 $680 $680 $680 $680 $680 $680 $680 $680 $680 $680
Payroll Taxes 15% $0 $0 $0 $0 $0 $0 $0 $300 $300 $300 $300 $300
Other 2% $292 $298 $305 $311 $318 $325 $332 $340 $347 $355 $363 $371
Total Operating $2,471 $2,477 $2,484 $2,490 $2,497 $2,504 $2,511 $5,327 $5,334 $5,342 $5,350 $5,358
Expenses
Profit Before Interest $7,884 $7,729 $7,530 $7,283 $6,981 $6,618 $6,186 $2,868 $2,274 $1,583 $785 ($133)
and Taxes
EBITDA $7,884 $7,729 $7,530 $7,283 $6,981 $6,618 $6,186 $3,376 $2,782 $2,091 $1,293 $375
Interest Expense $300 $294 $289 $283 $277 $272 $266 $177 $171 $165 $159 $154
Taxes Incurred $2,275 $2,230 $2,173 $2,100 $2,011 $1,904 $1,776 $808 $631 $425 $188 ($86)
Net Profit $5,309 $5,204 $5,069 $4,900 $4,693 $4,443 $4,144 $1,884 $1,472 $993 $438 ($201)
Net Profit/Sales 36.40% 34.92% 33.29% 31.49% 29.51% 27.34% 24.95% 11.10% 8.48% 5.59% 2.41% -1.08%
Page 2
Appendix
Table: Cash Flow
Pro Forma Cash Flow
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Cash Received
Cash from Operations
Cash Sales $14,586 $14,902 $15,227 $15,559 $15,900 $16,250 $16,609 $16,977 $17,356 $17,745 $18,145 $18,556
Subtotal Cash from $14,586 $14,902 $15,227 $15,559 $15,900 $16,250 $16,609 $16,977 $17,356 $17,745 $18,145 $18,556
Operations
Additional Cash Received
Sales Tax, VAT, HST/GST 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Received
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
(interest-free)
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $150,000 $0 $0 $0 $0 $0
Subtotal Cash Received $14,586 $14,902 $15,227 $15,559 $15,900 $16,250 $166,609 $16,977 $17,356 $17,745 $18,145 $18,556
Page 3
Appendix
Table: Cash Flow (Continued)
Expenditures Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Expenditures from
Operations
Cash Spending $0 $0 $0 $0 $0 $0 $0 $2,000 $2,000 $2,000 $2,000 $2,000
Bill Payments $309 $9,291 $9,713 $10,174 $10,677 $11,227 $11,829 $12,469 $12,611 $13,405 $14,276 $15,234
Subtotal Spent on Operations $309 $9,291 $9,713 $10,174 $10,677 $11,227 $11,829 $14,469 $14,611 $15,405 $16,276 $17,234
Additional Cash Spent
Sales Tax, VAT, HST/GST $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Paid Out
Principal Repayment of $500 $500 $500 $500 $500 $500 $500 $17,200 $500 $500 $500 $500
Current Borrowing
Other Liabilities Principal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Repayment
Long-term Liabilities $550 $550 $550 $550 $550 $550 $550 $550 $550 $550 $550 $550
Principal Repayment
Purchase Other Current $0 $0 $0 $0 $0 $0 $18,100 $0 $0 $0 $0 $0
Assets
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $61,000 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $1,359 $10,341 $10,763 $11,224 $11,727 $12,277 $91,979 $32,219 $15,661 $16,455 $17,326 $18,284
Net Cash Flow $13,227 $4,561 $4,464 $4,335 $4,173 $3,973 $74,630 ($15,242) $1,695 $1,290 $819 $272
Cash Balance $10,604 $15,165 $19,629 $23,963 $28,136 $32,108 $106,738 $91,496 $93,191 $94,481 $95,300 $95,572
Page 4
Appendix
Table: Balance Sheet
Pro Forma Balance Sheet
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Assets Starting
Balances
Current Assets
Cash ($2,623) $10,604 $15,165 $19,629 $23,963 $28,136 $32,108 $106,738 $91,496 $93,191 $94,481 $95,300 $95,572
Other Current Assets $35,229 $35,229 $35,229 $35,229 $35,229 $35,229 $35,229 $53,329 $53,329 $53,329 $53,329 $53,329 $53,329
Total Current Assets $32,606 $45,833 $50,394 $54,858 $59,192 $63,365 $67,337 $160,067 $144,825 $146,520 $147,810 $148,629 $148,901
Long-term Assets
Long-term Assets $43,479 $43,479 $43,479 $43,479 $43,479 $43,479 $43,479 $104,479 $104,479 $104,479 $104,479 $104,479 $104,479
Accumulated $23,483 $23,483 $23,483 $23,483 $23,483 $23,483 $23,483 $23,483 $23,991 $24,499 $25,007 $25,515 $26,023
Depreciation
Total Long-term Assets $19,996 $19,996 $19,996 $19,996 $19,996 $19,996 $19,996 $80,996 $80,488 $79,980 $79,472 $78,964 $78,456
Total Assets $52,602 $65,829 $70,390 $74,854 $79,188 $83,361 $87,333 $241,063 $225,313 $226,500 $227,282 $227,593 $227,357
Liabilities and Capital Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Current Liabilities
Accounts Payable $0 $8,968 $9,375 $9,819 $10,304 $10,834 $11,414 $12,050 $12,165 $12,930 $13,770 $14,692 $15,707
Current Borrowing $22,644 $22,144 $21,644 $21,144 $20,644 $20,144 $19,644 $19,144 $1,944 $1,444 $944 $444 ($56)
Other Current Liabilities ($910) ($910) ($910) ($910) ($910) ($910) ($910) ($910) ($910) ($910) ($910) ($910) ($910)
Subtotal Current $21,734 $30,202 $30,109 $30,053 $30,038 $30,068 $30,148 $30,284 $13,199 $13,464 $13,804 $14,226 $14,741
Liabilities
Long-term Liabilities $33,012 $32,462 $31,912 $31,362 $30,812 $30,262 $29,712 $29,162 $28,612 $28,062 $27,512 $26,962 $26,412
Total Liabilities $54,746 $62,664 $62,021 $61,415 $60,850 $60,330 $59,860 $59,446 $41,811 $41,526 $41,316 $41,188 $41,153
Paid-in Capital $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $151,000 $151,000 $151,000 $151,000 $151,000 $151,000
Retained Earnings ($17,707) ($3,144) ($3,144) ($3,144) ($3,144) ($3,144) ($3,144) ($3,144) ($3,144) ($3,144) ($3,144) ($3,144) ($3,144)
Earnings $14,563 $5,309 $10,513 $15,582 $20,482 $25,175 $29,617 $33,761 $35,646 $37,118 $38,110 $38,548 $38,347
Total Capital ($2,144) $3,165 $8,369 $13,438 $18,338 $23,031 $27,473 $181,617 $183,502 $184,974 $185,966 $186,404 $186,203
Total Liabilities and $52,602 $65,829 $70,390 $74,854 $79,188 $83,361 $87,333 $241,063 $225,313 $226,500 $227,282 $227,593 $227,357
Capital
Net Worth ($2,144) $3,165 $8,369 $13,438 $18,338 $23,031 $27,473 $181,617 $183,502 $184,974 $185,966 $186,404 $186,203
Page 5