Business Plan for Foreign Importer Database Online

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                                [Company Name]


                                BUSINESS PLAN 20__




© Copyright 2012 Docstoc Inc.                        1
                                                       Confidentiality Agreement

The undersigned reader acknowledges that the information provided by [Company Name], Inc. in this business plan is confidential;
therefore, reader agrees not to disclose it without the express written permission of [Company Name]

It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than
information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm
or damage to [Company Name]

Upon request, this document is to be immediately returned to [Company Name]




___________________
Signature

___________________
Name (typed or printed)

___________________
Date

                                    This is a business plan. It does not imply an offering of securities.




© Copyright 2012 Docstoc Inc.                                                                                   2
                                                                                        Table of Contents



1.0 Executive Summary .................................................................................................................................................................................... 1
   1.1 Objectives .............................................................................................................................................................................................. 2
   1.2 Mission .................................................................................................................................................................................................. 3
   1.3 Keys to Success .................................................................................................................................................................................... 3
2.0 Company Summary .................................................................................................................................................................................... 3
   2.1 Company Ownership ............................................................................................................................................................................. 4
   2.2 Start-up Summary ................................................................................................................................................................................. 4
       Table: Start-up........................................................................................................................................................................................ 4
3.0 Services ...................................................................................................................................................................................................... 5
4.0 Market Analysis Summary .......................................................................................................................................................................... 7
   4.1 Market Segmentation ............................................................................................................................................................................ 8
       Table: Market Analysis ........................................................................................................................................................................... 9
   4.2 Target Market Segment Strategy......................................................................................................................................................... 10
   4.3 Service Business Analysis ................................................................................................................................................................... 10
       4.3.1 Competition and Buying Patterns ................................................................................................................................................ 12
5.0 Strategy and Implementation Summary.................................................................................................................................................... 14
   5.1 SWOT Analysis ................................................................................................................................................................................... 14
       5.1.1 Strengths ..................................................................................................................................................................................... 14
       5.1.2 Weaknesses ................................................................................................................................................................................ 14
       5.1.3 Opportunities ............................................................................................................................................................................... 14
       5.1.4 Threats ........................................................................................................................................................................................ 15
   5.2 Competitive Edge ................................................................................................................................................................................ 15
   5.3 Marketing Strategy .............................................................................................................................................................................. 15
   5.4 Sales Strategy ..................................................................................................................................................................................... 15
       5.4.1 Sales Forecast ............................................................................................................................................................................ 15
          Table: Sales Forecast ..................................................................................................................................................................... 15
   5.5 Milestones ........................................................................................................................................................................................... 17
       Table: Milestones ................................................................................................................................................................................. 17
6.0 Management Summary............................................................................................................................................................................. 17
   6.1 Personnel Plan .................................................................................................................................................................................... 17
       Table: Personnel .................................................................................................................................................................................. 17
7.0 Financial Plan ........................................................................................................................................................................................... 18
   7.1 Start-up Funding .................................................................................................................................................................................. 18
       Table: Start-up Funding........................................................................................................................................................................ 18
   7.2 Important Assumptions ........................................................................................................................................................................ 19
   7.3 Break-even Analysis ............................................................................................................................................................................ 19
       Table: Break-even Analysis .................................................................................................................................................................. 19
   7.4 Projected Profit and Loss .................................................................................................................................................................... 21
       Table: Profit and Loss .......................................................................................................................................................................... 21
   7.5 Projected Cash Flow ........................................................................................................................................................................... 24
       Table: Cash Flow ................................................................................................................................................................................. 24
   7.6 Projected Balance Sheet ..................................................................................................................................................................... 26
       Table: Balance Sheet ........................................................................................................................................................................... 26
   7.7 Business Ratios ................................................................................................................................................................................... 27
       Table: Ratios ........................................................................................................................................................................................ 27




                                                                                                                                                                                                       Page 1
                                                        [Company Name]



1.0 Executive Summary

    Introduction

    [Company Name], Inc. is an organization incorporated and based in the State of Delaware.

    [Company Name]'s goal is to use the internet's reach to bring together experts and those who need their help. [Company
    Name]'s unique platform is tailored to make the user's experience as close as possible to a face to face meeting. With experts ranging
    from mental health counselors to IT experts and from cardiologists to fortune tellers, [Company Name] is THE address for all advice a
    client might need.

    [Company Name] is a new brand and a new product, aimed at enabling patients and experts to connect from anywhere in the world. A
    heavy emphasis will be placed on the mental health sector.

    [Company Name]’ goal is to provide not only smaller vendors and merchants with reaching a larger consumer base and offer
    products and specials, but to also provide consumers with more choices, savings and online rewards for their loyalty. Furthermore,
    [Company Name] wants to sell the concept of the Company and eventually replace costly or one-off advertising.

    [Company Name]' goal is to provide small to medium-sized businesses with direct connections to manufacturers, wholesalers and
    suppliers with the most updated and accurate information possible.

    Market

    Electronic commerce, commonly known as e-commerce or ecommerce, or e-business consists of the buying and selling of products
    or services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically
    has grown extraordinarily with widespread Internet usage. The use of commerce is conducted in this way, spurring and drawing on
    innovations in electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data
    interchange (EDI), inventory management systems, and automated data collection systems.

    Business Today

    The explosion of the Internet allows people to use their computer for things that previously needed to be done in person. Now,
    communicating with friends and family, networking with business contacts, shopping, banking, and a host of other activities, can be
    done from almost anywhere in the world.

    Opportunity

    1.   Growing population of daily Internet users. The importance of the Internet almost equals that of the telephone. As the
         population of daily Internet users increases, so will the need for the services the Value Suisse three divisions offers.
    2.   Social bonds fostered by the new Internet communities. The Internet is bringing people from across the world together unlike
         any other communication medium. The Company will capitalize on this social trend by providing a place for smaller and local
         Internet communities to meet in real time. The Company will grow some of these communities on its own by establishing chat
         areas and community programs. These programs will be designed to build customer loyalty.

    [Company Name], Inc. is seeking $500,000 in funding in order to purchase needed computer and data storage equipment, design and
    implement fully operational e-commerce websites and to create awareness of the services offered by launching a marketing and SEO
    campaign.




                                                                                                                                 Page 1
                                                          [Company Name]




1.1 Objectives

    The [Company Name], Inc objectives are to provide the Company, investors and shareholders a profitable return on investments and
    continued healthy growth.

    [COMPANY NAME]

    1. To use the internet's reach to bring experts in many fields together with those who need their help.

    2. To provide an alternative medium for health patients and experts to connect for the insured or un-insured.

    3. To realize how the Company impacts the online community where the business is run, knowing that the Company will stand the
    test of time.

    [COMPANY NAME]

    1. To provide merchants a larger opportunity to reach more customers to be able to compete with larger vendors with more notoriety.

    2. To provide customers with more options to save money and learn about new products.

    3. To help consumers to save money in the current economic climate and beyond.

    4. To premiere as an online retail hub that combines small businesses together to sell products to consumers that would otherwise
    not know the small business' presence.

    [COMPANY NAME]

    1. To create a platform where vendors, wholesalers, manufacturers and consumers can connect.

    2. To provide the most comprehensive database possible with tested and accurate information for end-users.

    3. To be the first and most trusted source possible in the industry.
                                                                                                                               Page 2
                                                         [Company Name]




    I mage Objectives

    [COMPANY NAME]


    Product/service quality
    The quality of the service will be somewhat difficult to control, as the actually
    services will be provided by our contractors and not directly by us. Part of the quality
    control will be done "naturally" by the process of rating and reviews by past customers.

    Promotional objectives
    Our initial objective is to drive unique IP address traffic to our site.
    Naturally this should lead to experts signing up. In order to be ready, we will
    need to pre-sign up multiple members in the categories that we will be promoting heavily
    for, namely the mental health categories and the fortune teller/magic slots.

    Ad content
    Ad content (which will be exclusively on-line) will be geared towards the two
    different types of [Company Name] users - both users and experts. Content for the users will be
    geared to finding those in need of a psychic or mental health advice. Ads for the experts
    will be geared towards getting them to sign up as a provider.

    [COMPANY NAME]

    Client to provide

    [COMPANY NAME]

    Client to provide

1.2 Mission

    [Company Name], Inc.'s mission is to be the leading provider of online engagement solutions that facilitates real-time assistance,
    expert advice, direct source information and consumer targeted money saving online rewards program. By connecting the Company's
    services with customers seeking help, service or product on the Web, the Company’s unique platform creates a more relevant,
    compelling and personalized online experience.

1.3 Keys to Success

    Keys to success for the [Company Name] will include:

    1.   Maintaining a reputable and untarnished reputation in the community.
    2.   Quality experts and care.
    3.   Competitive pricing in the overall general marketplace.
    4.   Easy access to end-users, as the services will be available 24 hours a day via the Internet.

2.0 Company Summary

    [Company Name], Inc. is an organization incorporated and based in the State of Delaware.



                                                                                                                             Page 3
                                                         [Company Name]



    [Company Name]'s goal is to use the internet's reach to bring together experts and those who need their help. [Company
    Name]'s unique platform is tailored to make the user's experience as close as possible to a face to face meeting. With experts ranging
    from mental health counselors to IT experts and from cardiologists to fortune tellers, [Company Name] is THE address for all advice a
    client might need.

    [Company Name] is a new brand and a new product, aimed at enabling patients and experts to connect from anywhere in the world. A
    heavy emphasis will be placed on the mental health sector.

    [Company Name]’ goal is to provide not only smaller vendors and merchants with reaching a larger consumer base and offer
    products and specials, but to also provide consumers with more choices, savings and online rewards for their loyalty. Furthermore,
    [Company Name] wants to sell the concept of the Company and eventually replace costly or one-off advertising.

    [Company Name]' goal is to provide small to medium-sized businesses with direct connections to manufacturers, wholesalers and
    suppliers with the most updated and accurate information possible.

2.1 Company Ownership

    The company, [Company Name], is a sole proprietorship registered DBA by the owner organization, Valve [Company Name],
    organized in the State of Delaware. Some thought has been given to incorporating the three divisions namely [Company Name],
    [Company Name] and [Company Name], but a decision has not yet been reached.

2.2 Start-up Summary

    Total start-up expense (including legal costs, website design, data storage, rent, website creation, consultants and related expenses)
    comes to $500,000. The details are included in Table 2-2.

Table: Start-up

Start-up

Requirements

Start-up Expenses
Website Design                                                                                                    $90,000
Accounting                                                                                                        $10,000
Computer Equipment/Data Storage                                                                                  $100,000
Rent                                                                                                              $60,000
Repair and Maintenance                                                                                            $25,000
Legal                                                                                                             $20,000
Consulting Fees                                                                                                   $75,000
Marketing Campaign/SEO                                                                                           $100,000
Total Start-up Expenses                                                                                          $480,000

Start-up Assets
Cash Required                                                                                                          $0
Other Current Assets                                                                                             $210,928
Long-term Assets                                                                                                       $0
Total Assets                                                                                                     $210,928

Total Requirements                                                                                               $690,928
                                                                                                                                  Page 4
                                                        [Company Name]




3.0 Services

    [Company Name], Inc. firmly believes in building customer satisfaction, trust and loyalty. In addition, the Company values developing
    deeper levels of trust for both employees and customers by not neglecting the "heart" or "emotional bond" of the organization's most
    important assets; the Company's employees and customers.

    [Company Name], Inc. is a premiere company that is the parent company to three key divisions:

    [Company Name]

    [Company Name] will be the new leader in real-time encounters. [Company Name]'s goal is to use the internet's reach to bring
    together industry experts with those who need their help. With experts ranging from mental health counselors to IT experts and from
    cardiologists to fortune tellers, [Company Name] will be the number one destination for all of the expert advice clients need.

    Many people are turning to the Internet for professional experts and find it to be an ideal way to acquire tools, get advice, and
    discuss personal concerns or emotional problems. For getting your computer fixed and financial advice to health concerns and
    relationship concerns, people are turning to the Internet for help.

    With [Company Name], a heavy emphasis will be placed on the mental health sector. Even mental health patients may be covered by
    their medical insurance plans may want to seek alternative methods to seeking help. [Company Name]'s "outside the system"
    platform also benefits patients by the assurance that the details of their condition will be kept private, avoiding the reporting to
    insurance companies who may penalize the patient later on.

    [Company Name]

    [Company Name] is a new online cross-retail loyalty online rewards system that enables small to medium sized online retailers to
    reach a larger audience, have other options to offer other ways to engage customers beyond the price, forge a new image and offer
    alternative ways businesses and customers do business online. In addition, [Company Name] will offer the highest level of security
    for both merchants and customers in this new online payment system, projecting a new and improved standard of trust in today's
    economy.
                                                                                                                                Page 5
                                                   [Company Name]



[Company Name] are very easy to use for the shopper. Customers enter their unique ID in the space provided on a vendor site of
their choice and they will receive credits for the money spent. Points are then converted to cash, which can be redeemed by PayPal
or via wire transfer to a customer's bank account. Shoppers strive to save more and get more for their purchase dollars; [Company
Name] offers a service that is easy to use, saves shoppers money and online rewards them all at the same time.

[Company Name] are free to both shoppers and vendors. The Company offers cash back to customers on purchases that would not
have been eligible in the past; additionally, [Company Name] offers new web traffic to vendors, increasing the vendor's online
presence and more often resulting in further sales.

[Company Name] make money by sharing the cash saved by the shopper with the shopper.

[Company Name]

[Company Name] is a direct source for small to medium size businesses to connect to wholesales and manufacturers, cutting out the
expense and hassle of the middle man. The current database of [Company Name] currently contains 40,000 and counting vendors
with general properties. All contacts have been tested for accuracy and there are no confusing duplicate records. [Company Name]
also supplies much more information to clients that are not currently available or accurate in other directories. Each listing will
include:

1. Vendor name

2. Address

3. Company profile

4. Phone

5. Fax

6. P.O. Box

7. Zip code

8. Email *

9. Website *

10. Vendor sector *

11. List of cities

12. List of industrial sectors

13. List of product categories




                                                                                                                          Page 6
                                                              [Company Name]



        The current data are distributed in the following struction below:

China                                                                                                                           12,000
USA                                                                                                                             10,000
India                                                                                                                            5,000
South Africa                                                                                                                     2,000
Australia                                                                                                                        2,000
Malaysia                                                                                                                         2,000
Canada                                                                                                                           2,000
Iran                                                                                                                             1,000
UK                                                                                                                               2,000
Others                                                                                                                           2,000
Current Total                                                                                                                   40,000


        * Not available/accurate in other directories

4.0 Market Analysis Summary

        Electronic commerce, commonly known as e-commerce or ecommerce, or e-business consists of the buying and selling of
        products or services over electronic systems such as the Internet and other computer networks. The amount of trade conducted
        electronically has grown extraordinarily with widespread Internet usage. The use of commerce is conducted in this way, spurring and
        drawing on innovations in electronic funds transfer, supply chain management, Internet marketing, online transaction processing,
        electronic data interchange (EDI), inventory management systems, and automated data collection systems.

        A large percentage of electronic commerce is conducted entirely electronically for virtual items such as access to premium content on
        a website, but most electronic commerce involves the transportation of physical items in some way. Online retailers are sometimes
        known as e-tailers and online retail is sometimes known as e-tail.

        Electronic commerce that is conducted between businesses is referred to as business-to-business or B2B. B2B can be open to all
        interested parties (e.g. commodity exchange) or limited to specific, pre-qualified participants (private electronic market). Electronic
        commerce that is conducted between businesses and consumers, on the other hand, is referred to as business-to-consumer or B2C.
        This is the type of electronic commerce conducted by companies such as Amazon.com. Online shopping is a form of electronic
        commerce where the buyer is directly online to the seller's computer usually via the internet. There is no intermediary service. The
        sale and purchase transaction is completed electronically and interactively in real-time such as Amazon.com for new books. If an
        intermediary is present, then the sale and purchase transaction is called electronic commerce such as eBay.com.

        Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate
        the financing and payment aspects of the business transactions.

        Economists have theorized that e-commerce ought to lead to intensified price competition, as it increases consumers' ability to gather
        information about products and prices. Research by four economists at the University of Chicago has found that the growth of online
        shopping has also affected industry structure in two areas that have seen significant growth in e-commerce, bookshops and travel
        agencies. Generally, larger firms have grown at the expense of smaller ones, as they are able to use economies of scale and offer
        lower prices. The lone exception to this pattern has been the very smallest category of bookseller, shops with between one and four
        employees, which appear to have withstood the trend.

        Online retail sales aren’t growing at the torrid pace they once were, but they continue to grow steadily. E-commerce sales in the U.S.
        will keep growing at a 10 percent compound annual growth rate through 2014. It forecasts online retail sales in the U.S. will be nearly
        $250 billion, up from $155 billion in 2009. Last year, online retail sales were up 11 percent, compared to 2.5 percent for all retail sales.

                                                                                                                                          Page 7
                                                         [Company Name]



    In Western Europe, Forrester expects a slightly faster 11 percent growth rate for online retail sales, going from $93 billion (68 billion
    Euros) in 2009 to $156 billion (114.5 billion Euros) in 2014. Forrester’s estimates exclude online sales of autos, travel, and
    prescription drugs.

    Some other stats from the U.S. forecast:

        E-commerce sales will represent 8 percent of all retail sales in the U.S. by 2014, up from 6 percent in 2009
        In 2009, 154 million people in the U.S. bought something online, or 67 percent of the online population (4 percent more than in
         2008)
        Three product categories (computers, apparel, and consumer electronics) represented more than 44 percent of online
         sales($67.6 billion) in 2009

    While $155 billion worth of consumer goods were bought online last year, a far larger portion of offline sales were influenced by online
    research. Expert estimates that $917 billion worth of retail sales last year were “Web-influenced.” It also estimates that online and
    Web-influenced offline sales combined accounted for 42 percent of total retail sales and that percentage will grow to 53 percent by
    2014, when the Web will be influencing $1.4 billion worth of in-store sales.

    Yet there is a lot of room for improvement in helping consumers goes from doing online research to in-store purchases. Only 61
    percent of consumers who cross over from one to the other are satisfied with their buying experience, compared to 82
    percent for those who end up buying online.

4.1 Market Segmentation

    [COMPANY NAME]

    "Even when psychiatric care is free, only 4.3% of the population uses outpatient psychotherapy, and the average length of treatment
    is 11 sessions."

    Reference: American Psychoanalytical Association

    [COMPANY NAME]

    Statistics show the average American household belongs to about 14 different online rewards programs, even if they're only active in
    six.

    "They want to protect the customer relationship," says Chris Cottle, vice president of marketing and products at Allegiance, which has
    provided customer feedback services to 1-800-CONTACTS and several banks, and is based in South Jordan, Utah. "It's so easy for
    customers who are price-sensitive to slip away or go to a competitor. One of the ways you can make your customer relationship
    stickier is through a well-planned and well-executed reward program."

    Reference: Inc.com, By Tim Donnelly | Aug 17, 2010

    [COMPANY NAME]

    Nielsen has published new statistics on the overall online shopping trends – Over 875 Million Consumers Have Shopped Online – the
    Number of Internet Shoppers Up 40% in Two Years.

    Among Internet users with Internet access using it shop, the highest percentage shopping online is found in:

        South Korea (99%)
        UK (97%)
        Germany (97%)
        Japan (97%)
                                                                                                                                   Page 8
                                                         [Company Name]



        US (94%)

    The most popular and purchased items are:

        Books (41% purchased in the past three months)
        Clothing/Accessories/Shoes (36%)
        Videos / DVDs / Games (24%)
        Airline Tickets (24%)
        Electronic Equipment (23%)

    Reference: http://www.multilingual-search.com/world-statistics-on-the-number-of-internet-shoppers

Table: Market Analysis

Market Analysis
                                  2011            2012             2013             2014                2015
Potential Customers      Growth                                                                                         CAGR
[Company Name]             20%    875,000,000     1,050,000,000    1,260,000,000    1,512,000,000       1,814,400,000   20.00%
Customers
[Company Name]              5%      13,340,019       14,007,020       14,707,371       15,442,740         16,214,877    5.00%
Customers
[Company Name]             20%      53,000,000       63,600,000       76,320,000       91,584,000        109,900,800    20.00%
Customers
Total                    19.82%   941,340,019     1,127,607,020    1,351,027,371    1,619,026,740       1,940,515,677   19.82%




                                                                                                                                 Page 9
                                                           [Company Name]



4.2 Target Market Segment Strategy

    The target market for [Company Name] is the overall general market as the Company's general services can apply to most
    individuals. Referral marketing is the key type of marketing strategy utilized. Maintaining and further enhancing its reputation in the
    community is crucial to gaining additional market share of this target market.

4.3 Service Business Analysis

    [COMPANY NAME]

    The explosion of the Internet allows people to use their computer for things that previously needed to be done in person. Now,
    communicating with friends and family, networking with business contacts, shopping, banking, and a host of other activities, can be
    done from almost anywhere in the world.

    A recent issue of The Lancet reports that real-time online cognitive behavioral therapy (CBT) is effective in treating patients with
    depression. The study evaluated nearly 300 patients from 55 general practice clinics across the United Kingdom who had a diagnosis
    of depression. The patients were randomly assigned to either receive online CBT in addition to their usual care from the general
    practitioner, or be placed on an 8-month waiting list for CBT while still receiving their usual care. At the 4-month follow-up, 38% of the
    CBT group had recovered from their depression, compared to only 24% in the control group. After 8 months, 42% of the patients
    receiving CBT had recovered, compared to 26% in the control group.

    Access to CBT is limited in many areas owing to distance to a major medical center, language barriers, and cost. Online CBT certainly
    addresses some of these concerns, increasing access to remote or underserved areas. Care could be provided in real-time from
    around the world. The flexibility and convenience of online CBT is attractive and practical for many patients. Still, can online CBT offer
    the benefits of face-to-face counseling?

    Advocates of online CBT maintain that it offers more frequent contact with counselors, who could be available in a call-center or chat
    room 24 hours a day. Patients could access counselors at a moment of acute distress. Also, online sessions could alternate with in-
    person CBT sessions, or be used as step-down therapy for some patients. But, concerns about privacy and security loom, not to
    mention the clinical effectiveness, of such a model.

    Also, patients benefit from being seen in person by counselors. Does the patient’s breath show signs of alcohol? Does the tiny tremor
    look like Parkinson’s disease? Is the bruise a sign of domestic abuse? All of these assessments are lost in the virtual world of the
    Internet. But, the lack of face-to-face contact may encourage some patients to be more open and reveal more information about them.

    Additionally, many “e-therapy” websites are emerging, which provide counseling, advice, and emotional support with little regulation or
    credentialing. Patients may be tempted to access these types of websites rather than seeking the services of trained, licensed
    physicians and counselors.

    There are also programs that integrate a patient’s real life with a virtual life to provide counseling and therapy. In some of these so-
    called “interreality” programs, behavior in real life influences virtual life, and behavior in virtual life influences real life. Efforts are
    underway to use such a program to treat addictions. The clinical rationale and effectiveness of these scenarios are the focus of
    current debate.

    Telehealth, in general, is an advance of modern medicine that brings the delivery of healthcare services and information to remote,
    underserved areas, as well as providing a venue for healthcare practitioners to monitor patients, share information, or participate in
    research. However, issues related to cost, insurance coverage, and government or licensing regulations limit the widespread
    implementation and acceptance of telehealth services. The same is true for online therapy services.

    Many people with mental health issues do not seek treatment, so improving access and encouraging diagnosis and treatment are
    positive advances for mental healthcare. But, should important medical treatment be just another item on someone’s Internet to-do
    list? (Log-on to see the counselor in between uploading pictures to a social networking page and paying the credit card bills.) Still,
    new advents in technology and communication are shifting the paradigm of medicine and healthcare delivery, and if the Internet can
    provide a safe, secure environment to benefit patients, then patients and providers should get online.

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                                                       [Company Name]



[COMPANY NAME]

First, it’s a great idea to offer a customer loyalty/reward program. It’s less costly to keep current clients than it is to find new ones. Add
to that the idea that you should try to capture all of the business you can get from your current clients and you’ve got the foundation
for a loyalty program.

Second, make sure it’s something easy to implement and explain. If it’s too complicated no one will use it because they won’t
understand it. Moreover, you don’t want to create a plan that is costly.

Using loyalty/reward programs can be an effective strategy for increasing revenues even in a recession. The customer voice will feed
the innovation side of businesses, making solutions and process design more collaborative. In addition to the continued focus on
customer loyalty and experiences, the customer voice will be steered toward the solutions design side of the business more and
more. Learning customer needs sooner in the cycle of development will accelerate and improve the efficacy of innovation.

1. Customers are "searching for stability". They are still showing restraint with their spending, so this means the Company had better
provide     an      experience         that      is        compelling      and        memorable        so     they     will    return.

2. Customers want "transparency". This means customers want vendors to tell it like it is, show them the details. Customers are
reading the fine print. If the customer has to call a vendor back, do live chat for clarification or stop by the business, then it costs the
vendor more. One client estimates reducing call in rate by one point produces a savings of $18 million.

3. Customers want information that is "now". That means they are searching for what goes beyond current. Today customers and
vendors alike are living life in real time. Social media and apps are making that possible.

4. Customers value the "small movement". For smaller local based and web businesses, this is good news. Relationships count. For
larger organizations, act small. Larger vendors should communicate personally, directly and quickly. Customers think they are special
and unique - and today's vendors need to figure out how to treat them that way.

[COMPANY NAME]

Many people who want to start an import export business already know what product they’d like to start importing, or at least they
think they do. Fact is most would-be importers came up with the product to import typically when they were on a vacation in a Third
World country. While there they bought a souvenir and as the product was so cheap, they imagined that their mother, another relative
or a friend would pay three-times if not four or five-times the amount for such a product than they would and instantly concluded that
this is the product they will start importing.

Is that a correct way to decide on what product to import? No! Most entrepreneurs usually fall in love with a product and think that
everyone else will feel the same way about it they do. But that is hardly the case.

The other half of the newbie import export businessmen asks, “What product should I import?” That is indeed a better way to start
your business venture than coming up with a preconceived idea of already having a product developed and then start looking for
customers to sell it to, or worse, deciding to sell it to the customers that live the closest to you, for example those in your
neighborhood, town or state.

Many prospective Americans importers just naively believe that things work the same way overseas as they do back home. Even if
they get the motivation to take a trip and visit the country they want to import from and meet their supplier or suppliers in person at the
country of product’s origin they often make a quick trip to inspect the supply side, may be few days to a week, and feel that did it.
There have been many failures and rip-offs resulting from a new American importer when it comes to being provided outdated
and/or incorrect information.

[Company Name] will take the guesswork out of the equation. [Company Name] will have the most accurate and updated information
available so that it will become the most trusted source of the import and export industry online.



                                                                                                                                  Page 11
                                                       [Company Name]



4.3.1 Competition and Buying Patterns

    [COMPANY NAME]

    The mental health industry has recently joined the countless industries already offering web-based services. Online counseling is a
    rapidly growing means of communicating with professionals, worldwide, via the Internet by means of live chat or email.

    Direct competitors to the [Company Name] concept currently are:

    LivePerson - LivePerson does offer online therapy in a variety of categories; however, that's where their expertise stops. [Company
    Name] will be the one-stop shop to advice from not only mental health therapists, but to experts in a vast number of fields, from
    mental health and experts in many fields to fortunetellers.

    AskTheInternetTherapist - Like LivePerson, AskTheInternetTherapist.com does not seem to provide expert advice from outside of
    the immediate family counseling and mental health fields.

    StressGroup - Stressgroup.com offers specialty counseling strictly in the areas of patients seeking help with depression, anxiety
    and anger management, offering herbal supplements and books in their e-commerce shop. Again, like the above other competitors, it
    lacks to provide expert advice outside of this field.

    [COMPANY NAME]

    There are countless online rewards programs currently on the market, however, they are self-contained and only provide online
    rewards for their particular organization. For example, Toys R Us, Verizon, Citibank and American Express are examples of these
    companies. [Company Name] will be the first premiere online rewards cross-platform company that can be used for a vast variety of
    vendors and merchants and offers the points to be converted to cash for withdrawal. Withdrawals can be wired or sent via PayPal to
    the customer's bank account of their choice.

    [COMPANY NAME]

    There are other companies online providing a database of contacts for the import/export industry, and one of the largest well-known
    organizations is Alibaba.com, who recently expanded their operations to cover India in September of 2010. However, there are
    countless reviews against the operation of the company online. See below for examples.

    "Alibaba can't be trusted!

    I recently this year in March purchased about $1100 worth of products from alibaba.com from 3 different companies. Some items that
    I had ordered were flat screen plasma, an iPad, 4 iPhones, and a Motorola back flip. I asked all the questions and they seemed legit
    about prices, why the items were cheap, when they would get here and all. They make you buy western union money transfer and
    when you get back on the chat you give it to them and they seem like they will tell you they will send your tracking numbers which 2
    companies did but 1 did not. The tracking orders they sent the following day were both fake and I only received 2 items which were
    supposedly iPhones but they were definitely not iPhones they were sciphones...which are real cheap on eBay like 50 bucks.ugh and I
    had all the questions about the gb if the picture shown was the one they were going to send, and all the specifications they had on
    their website were the exact spec. that apple website had... I am just warning all decent people out there that alibaba.com is not a
    trustful site...BEWARE they are scammers and do not ever give western union money transfer number through the internet at
    all...they only accept this and wire transfer..of course the easiest way to steal from us."

    Nov 05, 2010 06:43 AM




                                                                                                                             Page 12
                                                      [Company Name]



"BEWARE OF ALIBABA

I wish to warn as many people as possible of the risk of dealing with companies listed on Alibaba.com.

Alibaba cannot be trusted, they list bogus companies who offer goods at very low prices, accept payment via TT and do not send the
goods. Alibaba is no better than these companies as it makes money from their dishonest activities and lists many of them as Gold
Suppliers implying that they are honest traders.

Alibaba will not help people who have been robbed in the recovery of their money and will not take any responsibility for the loss.

Please avoid Alibaba and the companies they list. I am speaking from experience; I lost a large sum of money dealing with a Gold
Supplier who proved to be a fraud."

Jul 08, 2010 11:26 AM

"Alibaba is ****!

Do not; I warn you, do not buy anything from Mobile Xport Company electronic shop limited elct mobiles company mobile electronics
store
by electronics. They are the same people and sell the same products. But when you give them your money they tell you they can’t
send it because of customs and tell you to order more. Do not. If they only accept Western union, don’t go through with it. It is not a
secure system. Here is the CEO mobile number: +447035940766 Feel free to ring, and see what he says. According to him he is on
a conference in London, but can’t even tell you the time there. He answered the phone like it was in the middle of the day, when it
should have been 3am in London. Try and trick him.

Alibaba is no help. They told me too late that they are in the process of cancelling their account. I think they should have a warning on
their user account. It is not fair. Do not use this website unless you know the people are for real. Follow the alibaba guidelines when it
comes to frauds. I did it too late. But luckily i realized in time. They rang me constantly not leaving me alone to send them more
money, and only stopped when i abused them back. Their only interest is in the money, not in an actual business transaction.
I am warning you because there was nothing written about them when I searched their name.
If the say Mr (first name), they are not for real. If they are more interested in the money then the business, if they will only accept
western union. Do not trust."

Nov 7, 2010 09:01 AM

Obviously, there are some very unhappy customers who are looking for a company that is trustworthy, provides accurate information
and an organization that would stand behind its database and services. [Company Name] feels strongly about their passion for being
the best in the business and providing the utmost service to its' customers, which in turn, will provide customer loyalty and provide
excellent word-of-mouth marketing.




                                                                                                                               Page 13
                                                         [Company Name]



5.0 Strategy and Implementation Summary

5.1 SWOT Analysis

    The SWOT analysis provides [Company Name], Inc. with an opportunity to examine the internal strengths and weaknesses the
    Company must address. It also allows examining the opportunities presented to the Company as well as potential threats.

5.1.1 Strengths

    The following are the strengths for [Company Name], Inc.

    1.   Knowledgeable and friendly staff. The Company has gone to great lengths to find people with a passion for excellent customer
         relationship building and sharing their Internet experiences. The staff is both knowledgeable and eager to please.
    2.   State-of-the art equipment. Part of the Value Suisse experience includes access to state-of-the-art computer equipment. The
         Company will insure that all web-sites and e-commerce portals are up to date and running smoothly.
    3.   Clear vision of the market need. [Company Name], Inc. knows what it takes to build upscale web-sites and excellent
         services. The Company knows the target customer, the Company knows the technology, and [Company Name], Inc. knows how
         to build the service that will bring the two together.

5.1.2 Weaknesses

    Some of the weaknesses of [Company Name], Inc. are:

    1.   A dependence on quickly changing technology. The Companies that will be run by [Company Name], Inc. will be the place
         for people to experience the technology of the Internet in each field. The technology that is the Internet changes rapidly. Product
         lifecycles are measured in weeks, not months. [Company Name], Inc. needs to keep up with the technology because a lot of the
         three division's experiences are technology.
    2.   Cost factor associated with keeping state-of-the-art hardware. Keeping up with the technology of the Internet is an
         expensive undertaking. [Company Name], Inc. needs to balance technology needs with the other needs of the business. One
         aspect of the business can't be sacrificed for the other.

5.1.3 Opportunities

    Some of the opportunities that [Company Name], Inc. has are:

    1.   Growing population of daily Internet users. The importance of the Internet almost equals that of the telephone. As the
         population of daily Internet users increases, so will the need for the services the Value Suisse three divisions offers.
    2.   Social bonds fostered by the new Internet communities. The Internet is bringing people from across the world together unlike
         any other communication medium. The Company will capitalize on this social trend by providing a place for smaller and local
         Internet communities to meet in real time. The Company will grow some of these communities on its own by establishing chat
         areas and community programs. These programs will be designed to build customer loyalty.




                                                                                                                                 Page 14
                                                        [Company Name]



5.1.4 Threats

    A possible threat to the Company is:

    1.   Emerging competitors. Currently, [Company Name], Inc. is enjoying a first-mover advantage in all three of the division's
         markets. However, additional competitors are on the horizon, and the Company needs to be prepared for their entry into the
         market. Many of the Company's programs will be designed to build customer loyalty, and it is its' hope that [Company Name],
         Inc. quality service and up-scale site functionality and ambiance won't be easily duplicated.

5.2 Competitive Edge

    The company seeks to establish a competitive edge in its new target market segment by increasing the level of customer contact and
    service that other competitors seem to oftentimes lack. Additionally, [Company Name], Inc. possesses the necessary skills to produce
    the high quality service and products that are needed in these fields. The establishment of the previously mentioned work processes
    that will ensure greater service will strengthen the contacts that promote word of mouth marketing and networking.

5.3 Marketing Strategy

    The following sections detail the marketing strategy for [Company Name], Inc.

5.4 Sales Strategy

    The sales forecast monthly summary is included in the appendix. The annual sales projections are included here in Table 5.2.

5.4.1 Sales Forecast

    See Sales Strategy.

Table: Sales Forecast

Sales Forecast
                                                    2011            2012             2013          2014           2015
Sales
[Company Name] Realtime Expert                  $371,400       $382,542        $394,018       $405,839        $418,014
Sessions
[Company Name] Email Expert Sessions            $312,952       $322,341        $332,011       $341,972        $352,231
[Company Name] Advertising Revenue              $840,000       $865,200        $891,156       $917,891        $945,427
[Company Name] Revenue of Customer              $600,000       $618,000        $636,540       $655,636        $675,305
Savings
[Company Name] Memberships                    $2,011,808      $2,072,162     $2,134,327      $2,198,357     $2,264,308
[Company Name] Advertising Revenue              $795,857       $819,733        $844,325       $869,655        $895,744
Total Sales                                   $4,932,017      $5,079,978     $5,232,377      $5,389,350     $5,551,029


Direct Cost of Sales                                2011            2012             2013          2014           2015
SEO Target Marketing [Company Name]               $6,000          $6,180            $6,365       $6,556          $6,753
SEO Target Marketing [Company Name]               $6,000          $6,180            $6,365       $6,556          $6,753
SEO Target Marketing [Company Name]               $6,000          $6,180            $6,365       $6,556          $6,753
Subtotal Direct Cost of Sales                    $18,000         $18,540        $19,095         $19,668        $20,259


                                                                                                                              Page 15
[Company Name]




                 Page 16
                                                        [Company Name]



5.5 Milestones

     The Company's detailed milestones are shown in the following table and chart. The related budgets are included with the expenses
     shown in the projected Profit and Loss statement, which is in the financial analysis that comes in Chapter 7 of this plan.

Table: Milestones

Milestones


Milestone                                              Start Date       End Date         Budget     Manager      Department
Acquire Computer Equipment/Data Storage                12/1/2010        1/30/2011      $100,000         TBD           Owner
Complete Website Design                                12/1/2010         2/1/2011       $30,000         TBD           Owner
Rent for One Year                                        1/1/2011     12/31/2011        $60,000         TBD           Owner
Launch SEO Advertising Campaign                          1/1/2011     12/31/2011        $10,000         TBD           Owner


Totals                                                                                 $200,000



6.0 Management Summary

     The initial management team depends on the founders and officers themselves, with little back-up. As [Company Name],
     Inc. grows, the Company will take on additional consulting help, plus graphic/editorial, sales, and marketing.

6.1 Personnel Plan

     As the Personnel Plan shows, the Company expects to make gradual investments in care personnel over the next three years, always
     keeping in mind the number of customers in need of care at the Company's three divisions.

Table: Personnel

Personnel Plan
                                                          2011           2012          2013           2014          2015
Name or Title or Group                                      $0             $0             $0            $0             $0
Name or Title or Group                                      $0             $0             $0            $0             $0
Name or Title or Group                                      $0             $0             $0            $0             $0
Total People                                                  0             0              0             0              0


Total Payroll                                               $0             $0             $0            $0             $0




                                                                                                                              Page 17
                                                        [Company Name]



7.0 Financial Plan

     The Company's financial plan is based on conservative estimates and assumptions. [Company Name], Inc. will need to plan on initial
     investment to make the financials work.

7.1 Start-up Funding

     [Company Name], Inc. start-up costs are detailed above, in the Start-up Table. The following table shows how these start-up costs
     will be funded external funding sources.

Table: Start-up Funding

Start-up Funding
Start-up Expenses to Fund                                                                                     $480,000
Start-up Assets to Fund                                                                                       $210,928
Total Funding Required                                                                                        $690,928


Assets
Non-cash Assets from Start-up                                                                                 $210,928
Cash Requirements from Start-up                                                                                      $0
Additional Cash Raised                                                                                               $0
Cash Balance on Starting Date                                                                                        $0
Total Assets                                                                                                  $210,928



Liabilities and Capital


Liabilities
Current Borrowing                                                                                                    $0
Long-term Liabilities                                                                                                $0
Accounts Payable (Outstanding Bills)                                                                            $18,204
Other Current Liabilities (interest-free)                                                                            $0
Total Liabilities                                                                                               $18,204




                                                                                                                            Page 18
                                                        [Company Name]




Capital


Planned Investment
Owner                                                                                                                 $0
Investor                                                                                                              $0
Additional Investment Requirement                                                                               $672,724
Total Planned Investment                                                                                        $672,724


Loss at Start-up (Start-up Expenses)                                                                          ($480,000)
Total Capital                                                                                                   $192,724



Total Capital and Liabilities                                                                                   $210,928


Total Funding                                                                                                   $690,928


7.2 Important Assumptions

     The following table shows the General Assumptions for [Company Name], Inc.

7.3 Break-even Analysis

     The Break-even Analysis is based on the average of the first-year figures for total sales and by operating expenses. These are
     presented as per-unit revenue, per-unit cost, and fixed costs. These conservative assumptions make for a more accurate estimate of
     real risk.

Table: Break-even Analysis

Break-even Analysis



Monthly Revenue Break-even                                                                                      $33,864



Assumptions:

Average Percent Variable Cost                                                                                        0%

Estimated Monthly Fixed Cost                                                                                    $33,740




                                                                                                                              Page 19
[Company Name]




                 Page 20
                                                             [Company Name]



7.4 Projected Profit and Loss

       As the Profit and Loss table shows, the Company expects to continue its steady growth in profitability over the next three years of
       operations.

Table: Profit and Loss

Pro Forma Profit and Loss
                                                      2011             2012              2013              2014              2015
Sales                                          $4,932,017        $5,079,978        $5,232,377       $5,389,350        $5,551,029
Direct Cost of Sales                              $18,000           $18,540           $19,095           $19,668          $20,259
Other Costs of Sales                                    $0                $0                $0               $0                $0
Total Cost of Sales                               $18,000           $18,540           $19,095           $19,668          $20,259


Gross Margin                                   $4,914,017        $5,061,438        $5,213,282       $5,369,682        $5,530,770
Gross Margin %                                     99.64%            99.64%           99.64%            99.64%            99.64%




Expenses
Payroll                                                 $0                $0                $0               $0                $0
Marketing/Promotion                              $300,000          $309,000          $318,270                $0                $0
Depreciation                                      $14,280           $14,280           $14,280                $0                $0
Rent                                              $60,000           $61,800           $63,654                $0                $0
Utilities                                           $3,600           $3,708            $3,819                $0                $0
Insurance                                           $3,000           $3,090            $3,183                $0                $0
Website Maintenance                               $12,000           $12,360           $12,731                $0                $0
Payroll Expenses                                  $12,000           $12,600           $13,356                $0                $0


Total Operating Expenses                         $404,880          $416,838          $429,293                $0                $0


Profit Before Interest and Taxes               $4,509,137        $4,644,600        $4,783,989       $5,369,682        $5,530,770
EBITDA                                         $4,523,417        $4,658,880        $4,798,269       $5,369,682        $5,530,770
 Interest Expense                                       $0                $0                $0               $0                $0
 Taxes Incurred                                $1,352,741        $1,393,380        $1,435,197       $1,610,905        $1,659,231


Net Profit                                     $3,156,396        $3,251,220        $3,348,792       $3,758,777        $3,871,539
Net Profit/Sales                                   64.00%            64.00%           64.00%            69.74%            69.74%




                                                                                                                                    Page 21
[Company Name]




                 Page 22
[Company Name]




                 Page 23
                                                       [Company Name]



7.5 Projected Cash Flow

     The cash flow projection shows that provisions for ongoing expenses are adequate to meet the needs of the Company as the
     business generates sufficient cash flow to support operations.

Table: Cash Flow

Pro Forma Cash Flow
                                                      2011           2012            2013             2014            2015
Cash Received


Cash from Operations
Cash Sales                                      $4,932,017     $5,079,978      $5,232,377      $5,389,350       $5,551,029
Subtotal Cash from Operations                   $4,932,017     $5,079,978      $5,232,377      $5,389,350       $5,551,029


Additional Cash Received
Sales Tax, VAT, HST/GST Received                        $0             $0              $0               $0              $0
New Current Borrowing                                   $0             $0              $0               $0              $0
New Other Liabilities (interest-free)                   $0             $0              $0               $0              $0
New Long-term Liabilities                               $0             $0              $0               $0              $0
Sales of Other Current Assets                           $0             $0              $0               $0              $0
Sales of Long-term Assets                               $0             $0              $0               $0              $0
New Investment Received                          $275,000              $0              $0               $0              $0
Subtotal Cash Received                          $5,207,017     $5,079,978      $5,232,377      $5,389,350       $5,551,029


Expenditures                                          2011           2012            2013             2014            2015


Expenditures from Operations
Cash Spending                                           $0             $0              $0               $0              $0
Bill Payments                                   $1,573,103     $1,871,785      $1,864,798      $1,650,194       $1,675,469
Subtotal Spent on Operations                    $1,573,103     $1,871,785      $1,864,798      $1,650,194       $1,675,469




                                                                                                                             Page 24
                                                  [Company Name]




Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out                   $0           $0            $0            $0            $0
Principal Repayment of Current Borrowing           $0           $0            $0            $0            $0
Other Liabilities Principal Repayment              $0           $0            $0            $0            $0
Long-term Liabilities Principal Repayment          $0           $0            $0            $0            $0
Purchase Other Current Assets                      $0           $0            $0            $0            $0
Purchase Long-term Assets                    $100,000           $0            $0            $0            $0
Dividends                                          $0           $0            $0            $0            $0
Subtotal Cash Spent                         $1,673,103   $1,871,785    $1,864,798    $1,650,194    $1,675,469


Net Cash Flow                               $3,533,914   $3,208,193    $3,367,579    $3,739,156    $3,875,560
Cash Balance                                $3,533,914   $6,742,107   $10,109,686   $13,848,841   $17,724,401




                                                                                                                Page 25
                                                       [Company Name]



7.6 Projected Balance Sheet

     The following table presents the Balance Sheet for [Company Name], Inc.

Table: Balance Sheet

Pro Forma Balance Sheet
                                                                2011                2012          2013
Assets


Current Assets
Cash                                                     $3,533,914            $6,742,107   $10,109,686
Other Current Assets                                       $210,928             $210,928      $210,928
Total Current Assets                                     $3,744,842            $6,953,035   $10,320,614


Long-term Assets
Long-term Assets                                           $100,000             $100,000      $100,000
Accumulated Depreciation                                     $14,280             $28,560       $42,840
Total Long-term Assets                                       $85,720             $71,440       $57,160
Total Assets                                             $3,830,562            $7,024,475   $10,377,774


Liabilities and Capital                                         2011                2012          2013


Current Liabilities
Accounts Payable                                           $206,442             $149,135      $153,641
Current Borrowing                                                 $0                  $0            $0
Other Current Liabilities                                         $0                  $0            $0
Subtotal Current Liabilities                               $206,442             $149,135      $153,641


Long-term Liabilities                                             $0                  $0            $0
Total Liabilities                                          $206,442             $149,135      $153,641


Paid-in Capital                                            $947,724             $947,724      $947,724
Retained Earnings                                         ($480,000)           $2,676,396    $5,927,616
Earnings                                                 $3,156,396            $3,251,220    $3,348,792
Total Capital                                            $3,624,120            $6,875,340   $10,224,132
Total Liabilities and Capital                            $3,830,562            $7,024,475   $10,377,774


Net Worth                                                $3,624,120            $6,875,340   $10,224,132




                                                                                                          Page 26
                                                          [Company Name]




7.7 Business Ratios

     Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC)
     code 516110, Internet Publishing and Broadcasting, are shown for comparison.

Table: Ratios

Ratio Analysis
                                                  2011          2012            2013            2014            2015         Industry
                                                                                                                               Profile
Sales Growth                                    0.00%          3.00%           3.00%           3.00%           3.00%           3.26%


Percent of Total Assets
Other Current Assets                            5.51%          3.00%           2.03%           1.49%           1.17%          49.17%
Total Current Assets                           97.76%         98.98%          99.45%          99.60%          99.68%          67.48%
Long-term Assets                                2.24%          1.02%           0.55%           0.40%           0.32%          32.52%
Total Assets                                  100.00%        100.00%        100.00%         100.00%         100.00%          100.00%


Current Liabilities                             5.39%          2.12%           1.48%           0.95%           0.77%          12.50%
Long-term Liabilities                           0.00%          0.00%           0.00%           0.00%           0.00%          34.97%
Total Liabilities                               5.39%          2.12%           1.48%           0.95%           0.77%          47.47%
Net Worth                                      94.61%         97.88%          98.52%          99.05%          99.23%          52.53%


Percent of Sales
Sales                                         100.00%        100.00%        100.00%         100.00%         100.00%          100.00%
Gross Margin                                   99.64%         99.64%          99.64%          99.64%          99.64%          50.56%
Selling, General & Administrative              35.64%         35.63%          35.63%          29.89%          29.89%          26.34%
Expenses
Advertising Expenses                            6.08%          6.08%           6.08%           0.00%           0.00%           1.26%
Profit Before Interest and Taxes               91.43%         91.43%          91.43%          99.64%          99.64%           3.43%


Main Ratios
Current                                          18.14          46.62           67.17         104.91          129.93             3.13
Quick                                            18.14          46.62           67.17         104.91          129.93             2.80
Total Debt to Total Assets                      5.39%          2.12%           1.48%           0.95%           0.77%          53.16%
Pre-tax Return on Net Worth                   124.42%         67.55%          46.79%          38.40%          30.98%          13.11%
Pre-tax Return on Assets                      117.71%         66.12%          46.10%          38.04%          30.74%           6.14%


Additional Ratios                                 2011          2012            2013            2014            2015
Net Profit Margin                              64.00%         64.00%          64.00%          69.74%          69.74%              n.a
Return on Equity                               87.09%         47.29%          32.75%          26.88%          21.68%              n.a


Activity Ratios

                                                                                                                                   Page 27
                                         [Company Name]



Accounts Payable Turnover         8.53        12.17         12.17         12.17         12.17   n.a
Payment Days                       27           36            30            32            30    n.a
Total Asset Turnover              1.29         0.72          0.50          0.38          0.31   n.a


Debt Ratios
Debt to Net Worth                 0.06         0.02          0.02          0.01          0.01   n.a
Current Liab. to Liab.            1.00         1.00          1.00          1.00          1.00   n.a


Liquidity Ratios
Net Working Capital         $3,538,400   $6,803,900   $10,166,972   $13,925,750   $17,797,289   n.a
Interest Coverage                 0.00         0.00          0.00          0.00          0.00   n.a


Additional Ratios
Assets to Sales                   0.78         1.38          1.98          2.62          3.24   n.a
Current Debt/Total Assets          5%           2%            1%            1%            1%    n.a
Acid Test                        18.14        46.62         67.17       104.91        129.93    n.a
Sales/Net Worth                   1.36         0.74          0.51          0.39          0.31   n.a
Dividend Payout                   0.00         0.00          0.00          0.00          0.00   n.a




                                                                                                Page 28
                                                                             Appendix

Table: Sales Forecast

Sales Forecast
                                              Jan        Feb        Mar         Apr       May        Jun         Jul       Aug        Sep         Oct       Nov        Dec
Sales
[Company Name] Realtime Expert Sessions    $23,333    $24,500    $25,725    $27,011    $28,362    $29,780    $31,269    $32,832    $34,474    $36,198    $38,008    $39,908
[Company Name] Email Expert Sessions       $23,333    $23,800    $24,276    $24,762    $25,257    $25,762    $26,277    $26,803    $27,339    $27,886    $28,444    $29,013
[Company Name] Advertising Revenue         $70,000    $70,000    $70,000    $70,000    $70,000    $70,000    $70,000    $70,000    $70,000    $70,000    $70,000    $70,000
[Company Name] Revenue of Customer         $50,000    $50,000    $50,000    $50,000    $50,000    $50,000    $50,000    $50,000    $50,000    $50,000    $50,000    $50,000
Savings
[Company Name] Memberships                $150,000   $153,000   $156,060   $159,181   $162,365   $165,612   $168,924   $172,302   $175,748   $179,263   $182,848   $186,505
[Company Name] Advertising Revenue         $50,000    $52,500    $55,125    $57,881    $60,775    $63,814    $67,005    $70,355    $73,873    $77,567    $81,445    $85,517
Total Sales                               $366,666   $373,800   $381,186   $388,835   $396,759   $404,968   $413,475   $422,292   $431,434   $440,914   $450,745   $460,943


Direct Cost of Sales                          Jan        Feb        Mar         Apr       May        Jun         Jul       Aug        Sep         Oct       Nov        Dec
SEO Target Marketing [Company Name]          $500       $500       $500       $500       $500       $500       $500       $500       $500       $500       $500       $500
SEO Target Marketing [Company Name]          $500       $500       $500       $500       $500       $500       $500       $500       $500       $500       $500       $500
SEO Target Marketing [Company Name]          $500       $500       $500       $500       $500       $500       $500       $500       $500       $500       $500       $500
Subtotal Direct Cost of Sales               $1,500     $1,500     $1,500     $1,500     $1,500     $1,500     $1,500     $1,500     $1,500     $1,500     $1,500     $1,500




                                                                                                                                                                   Page 1
                                           Appendix

Table: Personnel

Personnel Plan
                         Jan   Feb   Mar   Apr    May      Jun   Jul   Aug   Sep   Oct   Nov   Dec
Name or Title or Group   $0     $0    $0   $0         $0   $0    $0     $0    $0   $0     $0    $0
Name or Title or Group   $0     $0    $0   $0         $0   $0    $0     $0    $0   $0     $0    $0
Name or Title or Group   $0     $0    $0   $0         $0   $0    $0     $0    $0   $0     $0    $0
Total People              0      0     0    0          0    0     0      0     0    0      0     0


Total Payroll            $0     $0    $0   $0         $0   $0    $0     $0    $0   $0     $0    $0




                                                                                                Page 2
                                                                                     Appendix

Table: Profit and Loss

Pro Forma Profit and Loss
                                             Jan        Feb        Mar         Apr       May        Jun         Jul       Aug        Sep         Oct       Nov        Dec
Sales                                    $366,666   $373,800   $381,186   $388,835   $396,759   $404,968   $413,475   $422,292   $431,434   $440,914   $450,745   $460,943
Direct Cost of Sales                       $1,500     $1,500     $1,500     $1,500     $1,500     $1,500     $1,500     $1,500     $1,500     $1,500     $1,500     $1,500
Other Costs of Sales                          $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
Total Cost of Sales                        $1,500     $1,500     $1,500     $1,500     $1,500     $1,500     $1,500     $1,500     $1,500     $1,500     $1,500     $1,500


Gross Margin                             $365,166   $372,300   $379,686   $387,335   $395,259   $403,468   $411,975   $420,792   $429,934   $439,414   $449,245   $459,443
Gross Margin %                            99.59%     99.60%     99.61%     99.61%     99.62%     99.63%     99.64%     99.64%     99.65%     99.66%     99.67%     99.67%



Expenses
Payroll                                       $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
Marketing/Promotion                           $0         $0         $0    $100,000        $0         $0         $0    $100,000        $0         $0         $0    $100,000
Depreciation                               $1,190     $1,190     $1,190     $1,190     $1,190     $1,190     $1,190     $1,190     $1,190     $1,190     $1,190     $1,190
Rent                                       $5,000     $5,000     $5,000     $5,000     $5,000     $5,000     $5,000     $5,000     $5,000     $5,000     $5,000     $5,000
Utilities                                   $300       $300       $300       $300       $300       $300       $300       $300       $300       $300       $300       $300
Insurance                          15%      $250       $250       $250       $250       $250       $250       $250       $250       $250       $250       $250       $250
Website Maintenance                15%     $1,000     $1,000     $1,000     $1,000     $1,000     $1,000     $1,000     $1,000     $1,000     $1,000     $1,000     $1,000
Payroll Expenses                           $3,000        $0         $0      $3,000        $0         $0      $3,000        $0         $0      $3,000        $0         $0


Total Operating Expenses                  $10,740     $7,740     $7,740   $110,740     $7,740     $7,740    $10,740   $107,740     $7,740    $10,740     $7,740   $107,740


Profit Before Interest and Taxes         $354,426   $364,560   $371,946   $276,595   $387,519   $395,728   $401,235   $313,052   $422,194   $428,674   $441,505   $351,703
EBITDA                                   $355,616   $365,750   $373,136   $277,785   $388,709   $396,918   $402,425   $314,242   $423,384   $429,864   $442,695   $352,893
 Interest Expense                             $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
 Taxes Incurred                          $106,328   $109,368   $111,584    $82,979   $116,256   $118,718   $120,371    $93,916   $126,658   $128,602   $132,452   $105,511


Net Profit                               $248,098   $255,192   $260,362   $193,617   $271,263   $277,010   $280,865   $219,136   $295,536   $300,072   $309,054   $246,192
Net Profit/Sales                          67.66%     68.27%     68.30%     49.79%     68.37%     68.40%     67.93%     51.89%     68.50%     68.06%     68.57%     53.41%

                                                                                                                                                                             Page 3
                                                                                      Appendix


Table: Cash Flow

Pro Forma Cash Flow
                                                    Jan        Feb        Mar         Apr       May        Jun         Jul       Aug        Sep         Oct       Nov        Dec
Cash Received


Cash from Operations
Cash Sales                                      $366,666   $373,800   $381,186   $388,835   $396,759   $404,968   $413,475   $422,292   $431,434   $440,914   $450,745   $460,943
Subtotal Cash from Operations                   $366,666   $373,800   $381,186   $388,835   $396,759   $404,968   $413,475   $422,292   $431,434   $440,914   $450,745   $460,943


Additional Cash Received
Sales Tax, VAT, HST/GST Received        0.00%        $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
New Current Borrowing                                $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
New Other Liabilities (interest-free)                $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
New Long-term Liabilities                            $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
Sales of Other Current Assets                        $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
Sales of Long-term Assets                            $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
New Investment Received                         $275,000        $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
Subtotal Cash Received                          $641,666   $373,800   $381,186   $388,835   $396,759   $404,968   $413,475   $422,292   $431,434   $440,914   $450,745   $460,943




                                                                                                                                                                            Page 4
                                                                                  Appendix


Expenditures                      Jan        Feb          Mar          Apr          May          Jun           Jul         Aug          Sep          Oct          Nov          Dec


Expenditures from
Operations
Cash Spending                      $0         $0           $0           $0           $0           $0           $0           $0           $0           $0           $0           $0
Bill Payments                  $22,117   $117,379    $117,492     $122,114     $191,704     $124,388     $126,923     $133,772     $199,724     $134,873     $139,681     $142,937
Subtotal Spent on              $22,117   $117,379    $117,492     $122,114     $191,704     $124,388     $126,923     $133,772     $199,724     $134,873     $139,681     $142,937
Operations

Additional Cash Spent
Sales Tax, VAT, HST/GST            $0         $0           $0           $0           $0           $0           $0           $0           $0           $0           $0           $0
Paid Out
Principal Repayment of             $0         $0           $0           $0           $0           $0           $0           $0           $0           $0           $0           $0
Current Borrowing
Other Liabilities Principal        $0         $0           $0           $0           $0           $0           $0           $0           $0           $0           $0           $0
Repayment
Long-term Liabilities              $0         $0           $0           $0           $0           $0           $0           $0           $0           $0           $0           $0
Principal Repayment
Purchase Other Current             $0         $0           $0           $0           $0           $0           $0           $0           $0           $0           $0           $0
Assets
Purchase Long-term            $100,000        $0           $0           $0           $0           $0           $0           $0           $0           $0           $0           $0
Assets
Dividends                          $0         $0           $0           $0           $0           $0           $0           $0           $0           $0           $0           $0
Subtotal Cash Spent           $122,117   $117,379    $117,492     $122,114     $191,704     $124,388     $126,923     $133,772     $199,724     $134,873     $139,681     $142,937


Net Cash Flow                 $519,549   $256,421    $263,694     $266,721     $205,055     $280,580     $286,552     $288,520     $231,710     $306,041     $311,064     $318,006
Cash Balance                  $519,549   $775,970   $1,039,664   $1,306,386   $1,511,440   $1,792,021   $2,078,572   $2,367,092   $2,598,802   $2,904,843   $3,215,908   $3,533,914




                                                                                                                                                                           Page 5
                                                                                   Appendix

Table: Balance Sheet

Pro Forma
Balance
Sheet
                                 Jan          Feb          Mar          Apr          May          Jun           Jul         Aug          Sep          Oct          Nov          Dec
Assets           Starting
                 Balances

Current Assets
Cash                    $0   $519,549    $775,970    $1,039,664   $1,306,386   $1,511,440   $1,792,021   $2,078,572   $2,367,092   $2,598,802   $2,904,843   $3,215,908   $3,533,914
Other Current     $210,928   $210,928    $210,928     $210,928     $210,928     $210,928     $210,928     $210,928     $210,928     $210,928     $210,928     $210,928     $210,928
Assets
Total Current     $210,928   $730,477    $986,898    $1,250,592   $1,517,314   $1,722,368   $2,002,949   $2,289,500   $2,578,020   $2,809,730   $3,115,771   $3,426,836   $3,744,842
Assets

Long-term
Assets
Long-term               $0   $100,000    $100,000     $100,000     $100,000     $100,000     $100,000     $100,000     $100,000     $100,000     $100,000     $100,000     $100,000
Assets
Accumulated             $0     $1,190      $2,380       $3,570       $4,760       $5,950       $7,140       $8,330       $9,520      $10,710      $11,900      $13,090      $14,280
Depreciation
Total Long-             $0    $98,810     $97,620      $96,430      $95,240      $94,050      $92,860      $91,670      $90,480      $89,290      $88,100      $86,910      $85,720
term Assets
Total Assets      $210,928   $829,287   $1,084,518   $1,347,022   $1,612,554   $1,816,418   $2,095,809   $2,381,170   $2,668,500   $2,899,020   $3,203,871   $3,513,746   $3,830,562




                                                                                                                                                                            Page 6
                                                                                     Appendix


Liabilities                        Jan          Feb          Mar          Apr          May          Jun           Jul         Aug          Sep          Oct          Nov          Dec
and Capital

Current
Liabilities
Accounts          $18,204     $113,465     $113,504     $115,646     $187,561     $120,162     $122,543     $127,040     $195,233     $130,218     $134,997     $135,818     $206,442
Payable
Current                $0           $0           $0           $0           $0           $0           $0           $0           $0           $0           $0           $0           $0
Borrowing
Other                  $0           $0           $0           $0           $0           $0           $0           $0           $0           $0           $0           $0           $0
Current
Liabilities
Subtotal          $18,204     $113,465     $113,504     $115,646     $187,561     $120,162     $122,543     $127,040     $195,233     $130,218     $134,997     $135,818     $206,442
Current
Liabilities

Long-term              $0           $0           $0           $0           $0           $0           $0           $0           $0           $0           $0           $0           $0
Liabilities
Total             $18,204     $113,465     $113,504     $115,646     $187,561     $120,162     $122,543     $127,040     $195,233     $130,218     $134,997     $135,818     $206,442
Liabilities

Paid-in          $672,724     $947,724     $947,724     $947,724     $947,724     $947,724     $947,724     $947,724     $947,724     $947,724     $947,724     $947,724     $947,724
Capital
Retained        ($480,000)   ($480,000)   ($480,000)   ($480,000)   ($480,000)   ($480,000)   ($480,000)   ($480,000)   ($480,000)   ($480,000)   ($480,000)   ($480,000)   ($480,000)
Earnings
Earnings               $0     $248,098     $503,290     $763,652     $957,269    $1,228,532   $1,505,542   $1,786,406   $2,005,543   $2,301,078   $2,601,150   $2,910,204   $3,156,396
Total Capital    $192,724     $715,822     $971,014    $1,231,376   $1,424,993   $1,696,256   $1,973,266   $2,254,130   $2,473,267   $2,768,802   $3,068,874   $3,377,928   $3,624,120
Total            $210,928     $829,287    $1,084,518   $1,347,022   $1,612,554   $1,816,418   $2,095,809   $2,381,170   $2,668,500   $2,899,020   $3,203,871   $3,513,746   $3,830,562
Liabilities
and Capital

Net Worth        $192,724     $715,822     $971,014    $1,231,376   $1,424,993   $1,696,256   $1,973,266   $2,254,130   $2,473,267   $2,768,803   $3,068,874   $3,377,928   $3,624,120




                                                                                                      
				
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Description: This Business Plan for a Foreign Importer Database Online company allows entrepreneurs or business owners to create a comprehensive and professional business plan. This template form allows a business to outline the company's objectives and detail both current company information as well as any past performance. Companies should include a complete market analysis in their plan to help showcase why their business strategy will be effective in the market. Future company plans, including production targets, management strategy, and financial forecasting, should be used to demonstrate and confirm that the company's short-term and long-term objective can and will be met. This model plan can be customized to best fit the unique needs of any entrepreneur or owner that is seeking to create a strong business plan.