This business plan allows you to set your business goals, reasons the goals are attainable, and the plan for reaching those goals. It covers marketing, strategizing, milestones, biography of your team and many more detail informational necessary for the perfect business plan.
This Business Plan for a Food Services Franchise allows entrepreneurs or business owners to create a comprehensive and professional business plan. This template form allows a business to outline the company's objectives and detail both current company information as well as any past performance. Companies should include a complete market analysis in their plan to help showcase why their business strategy will be effective in the market. Future company plans, including production targets, management strategy, and financial forecasting, should be used to demonstrate and confirm that the company's short-term and long-term objective can and will be met. This model plan can be customized to best fit the unique needs of any entrepreneur or owner that is seeking to create a strong business plan. © Copyright 2012 Docstoc Inc. 1 NOTES © Copyright 2012 Docstoc Inc. 2 Table of Contents I. PERSONAL INTRODUCTION AND QUALIFICATIONS .................................................................................. 1 II. STORE SELECTION ................................................................................................................................. 3 III. IMPLEMENTATION OF THE FIVE PRIORITIES ........................................................................................ 11 IV. CUSTOMER RELATIONS ....................................................................................................................... 12 V. FOOD SERVICE MANAGEMENT ............................................................................................................. 13 VI. PROPRIETARY PRODUCTS AND NEW PRODUCT INTRODUCTION ....................................................... 15 VII. RETAIL AUTOMATION/RETAILER INITIATIVE ....................................................................................... 16 VIII. EMPLOYEE MANAGEMENT AND STAFFING ........................................................................................ 18 IX. STORE BUDGET .................................................................................................................................... 20 X. CONCLUSION ........................................................................................................................................ 22 Page 1 Table of Contents THIS PAGE IS INTENTIONALLY LEFT BLANK. Page 1 [Your Name] I. PERSONAL INTRODUCTION AND QUALIFICATIONS Background and Business Experience: I have a very diverse background in retail, sales and management. I have worked for large corporate chains such as Good Guys and Washington Mutual, where promoting customers satisfaction through excellent communication and implementing precision work with set limits, standards, and patience. When I worked as a Loan Collections Specialist at Washington Mutual, I promote customer satisfaction through clear, concise communication and adequately made generalizations or decisions based upon measurable or verifiable date. I also performed precision work with set limits, tolerances, or standards and communicated regularly and effectively with mortgagors who are seriously delinquent in order to identify and counsel borrowers on best options available. While working for Good Guys as a Sales Representative and Customer Service Agent, I gained resale expertise in car audio equipment and handheld electronics. I was responsible for daily communication and reporting with management and other related customers through inbound and outbound phone calls as well as face to face contact. I also implemented precision work with set limits, standards, and patience and performed a variety of duties, often changing from one task to another of a different nature without loss of efficiency or self- control. I feel that this is important to apply these learned skills and knowledge to the [Your Franchise] Store franchise. A. My background in education as well as my sales and customer service experience will help immensely in making me a success with my [Your Franchise] franchisee. I have attending California State University of Northridge from 2008 to present, majoring in economics. This is taught me the importance and to fully appreciate of the utility offered by having a yearly plan/budget. In addition, I understand the importance of using the reports to analyze sales and business trends. Having a yearly plan/budget goal will allow me to stay organized. I can then work towards one uniform target with my employees to raise the sales volume as well as gross profit. My education will come in very handy with helping me to streamline my store operations and efficiently manage my employees. My retail, sales and customer service experience taught me the basics of providing excellent customer service and it has instilled that good customer service is a very valuable tool and top priority to ensure the success of my store. I appreciate that I have access to the [Your Franchise] team so that they can provide me with crucial insight in case I run into obstacles or if I just need coaching to further expand my store's sales. I understand the importance of cleanliness and presentation with dealing with food and beverage products. Customers expect the place where they eat should be spotlessly clean and the food nicely packaged, presented and fresh. My employees will be very well trained to keep the fresh food fully stocked and the soda machine clean. These methods will also apply to other product and displays in the store. All of this, along with my education and experience in retail and customer service, provides me with a solid foundation which I can use to become a very successful [Your Franchise] franchisee. Business Plan for Store #XXXXX Page 1 [Your Name] B. My ability to deal with people and any situation in a very calm and patient manner will be one of my important key strengths in addition to my work experience and education. I am young, ambitious, hardworking and practical. With the ability to use all of the resources available to me, I am sure that I will be able to compete to become one of the most successful franchisees. Business Plan for Store #XXXXX Page 2 [Your Name] II. STORE SELECTION – SAMPLE TEXT. REPLACE WITH INFORMATION RELEVANT TO COMPETITION TO YOUR FRANCHISE. The store I selected is [store #XXXXX]located at [Adress, City, State and Zip]. I selected this store in particular because of the surrounding current population, the opportunity for growth, the surrounding communities, road traffic and the proximity of the store to the 15 Interstate Highway and the 160 Blue Diamond Road Highway. It is also located on the main thoroughfare that leads north all the way to The Strip with all of the main casinos and entertainment. This will allow opportunity for not only product sales but for gasoline sales to commuters and travelers alike. A. Competition My current competition within the vicinity is a CVS Store, Terrible's Car Wash and Food Mart, a Starbucks Coffee, a Subway and a Food4Less grocery store. Terrible's food mart right across the street from this [Your Franchise] store proves that there is a need for the product being offered in the area. Even though the food mart and [Your Franchise] are offering similar products, I feel that this could be a great opportunity to entice customers that are split between the two to patron [Your Franchise] instead, therefore increasing sales. By focusing on the five priorities as well as overcoming the shortcomings already present at these stores. In the following sections, I will isolate each of the businesses listed above and discuss in further detail their relative strengths and weaknesses. 1. Terrible's with a Food Mart, Gas Station and Car Wash Terrible's offers gas, convenience store items and car washes to customers who are local and tourists from out of the area passing through. The strengths of Terrible's are, however, diminished by a myriad of weaknesses. The establishment is not well maintained, unclean both inside and out and there are too many advertisements all about the store and front detailing, prospectively confusing customers. Terrible's also has an ATM with pricey usage fees for customers. [Your Franchise] [store #XXXXX]offers Citibank customers the convenience of doing banking while shopping without large transaction fees. I was not greeted when i walked in. The employee had no sense of urgency to tend to customers. The windows were dirty and so were the countertops. Business Plan for Store #XXXXX Page 3 [Your Name] Business Plan for Store #XXXXX Page 4 [Your Name] 2. Starbucks Coffee/Subway Starbucks Coffee is a very well-known chain worldwide. Some of their undeniable strengths are their brand recognition, their reputation for providing excellent product and service and that they have a drive through window at this particular location. Some of their weaknesses are long drive through lines and their limited range of products. I can ensure that [store #XXXXX]will have a far wider range of products and services available. While Starbucks serves cookies, a few fresh food items and great coffee, they don't sell many items that a convenient store like [Your Franchise] will provide. Starbucks had expensive coffee and bakery items. I was greeted when I walked in but had to wait at least 7 minutes to get what i needed and leave. Subway has limited products to offer as well, making [Your Franchise] the one-stop shop. At Subway, I was greeted when i walked in, however there was a very long line. They only have fountain drinks and limited bottled drink choices. There are far more choices of fresh food at [Your Franchise]. Not only can [Your Franchise] compete with Starbucks by offering donuts and coffee, it can compete with Subway as well by offering hotdogs, pizzas, sandwiches and cold fountain beverages. Business Plan for Store #XXXXX Page 5 [Your Name] 3. Food4Less Food4Less is a full size grocery store that sells everything from fresh produce, meats to liquor and flowers. The obvious strength that Food4Less has is that it can serve customers with all of its standard grocery store needs for their weekly shopping trips. However, customers have to wait in long lines. Customers can't grab what they want and leave in minutes. Customer service is slow. No deli with fresh food to eat and the store overall was very messy. Some merchandise was towards the back of the shelf. What it lacks is the essence of convenience. They don't have much of a selection when it comes to already prepared meals and convenient items. I can harness the power of pulling from Food4Less's customer base by using the strong [Your Franchise] Store brand, promoting the variety of products carried at the store and stress the convenience of becoming a regular patron of my store by providing excellent and fast customer service. [store #XXXXX]will always have piping hot coffee, fresh baked goods and sandwiches and high quality hot foods in addition to a vast variety of convenient items. I will make sure that I am up to date on promotions for the store at all times and I will make sure that I convey any specials or deals to prospective customers. Business Plan for Store #XXXXX Page 6 [Your Name] 4. CVS Pharmacy CVS Pharmacy is a standard chain drug store with items ranging from beauty supplies and health items to cleaning supplies, candy, snacks, magazines and the like. CVS's strength is that they provide medicine and health related items in addition to all that is listed above. However, their cold beverage selection is rather limited and they do not carry freshly made food items. Their stores are also quite large in layout and are not very easy for a customer to get through quickly if they are on the go. I wouldn't think to go in there looking to buy any type of food to eat. I saw one employee with four people waiting in line. Shelves were empty. They do carry a few convenient items but not on the scale that [Your Franchise] does. I will make sure that my store is fully stocked with a wide range of products and food and beverage items and will stress to prospective customers the convenience and ease shopping at [store #XXXXX] will provide. Business Plan for Store #XXXXX Page 7 [Your Name] [City, State] Demographics [Your City] is the most populous city in Nevada, United States, the seat of Clark County, and an internationally renowned major resort city for gambling, shopping, and fine dining. [Your City], which bills itself as The Entertainment Capital of the World, is famous for its casino resorts and associated entertainment. A growing retirement and family city, it is the 28th-most populous city in the United States, with an estimated population by the U.S. Census Bureau of 583,756 as of 2010. The 2010 population estimate of the [Your City] metropolitan area was 1,951,269. Established in 1905, [Your City] officially became a city in 1911. At the close of the 20th century, [Your City] was the most populous American city founded in that century (a distinction held by Chicago in the 19th century). The city's tolerance for various forms of adult entertainment earned it the title of Sin City, and this image has made [Your City] a popular setting for films and television programs. There are numerous outdoor lighting displays on Fremont Street, as well as elsewhere in the city. The name [Your City] is often applied to unincorporated areas that surround the city, especially the resort areas on and near the [Your City] Strip. The 4.2 mi (6.8 km) stretch of [Your City] Boulevard known as the Strip is mainly in the unincorporated communities of Paradise, Winchester, and Enterprise. According to the 2010 Census, the racial composition of [Your City] was as follows: White: 62.1% (Non-Hispanic Whites: 47.9%) Hispanic or Latino (of any race): 31.5% Black or African American: 11.1% Asian: 6.1% Two or more races: 4.9% Native American: 0.7% Native Hawaiian and Other Pacific Islander: 0.6% As of the census of 2010, there were 583,756 people, 211,689 households, and 117,538 families residing in the city. The population density was 4,222.5 /sq. mi (1,630.3 /km2). There are 190,724 housing units at an average density of 1,683.3 /sq. mi (649.9 /km2). Business Plan for Store #XXXXX Page 8 [Your Name] As of 2006, there were 176,750 households, out of which 31.9% had children under the age of 18 living with them, 48.3% were married couples living together, 12.2% had a female householder with no husband present, and 33.5% were non-families. 25.0% of all households were made up of individuals and 7.5% had someone living alone who was 65 years of age or older. The average household size was 2.66 and the average family size was 3.20. In the city the population was spread out with 25.9% under the age of 18, 8.8% from 18 to 24, 32.0% from 25 to 44, 21.7% from 45 to 64, and 11.6% who were 65 years of age or older. The median age was 34 years. For every 100 females there were 103.3 males. For every 100 females age 18 and over, there were 102.5 males. The median income for a household in the city was $53,000 and the median income for a family was $58,465. Males had a median income of $35,511 versus $27,554 for females. The per capita income for the city was $22,060. About 6.6% of families and 8.9% of the population were below the poverty line, including 5.4% of those under age 18 and 6.3% of those age 65 or over. Tourism The major attractions in [Your City] are the casinos and the hotels. There are many hotel casinos in the city's downtown area, which was the focal point of the city's gaming industry in its early days. Most major downtown casinos are downtown on the Fremont Street Experience, The Stratosphere being the major exception. Fremont East, adjacent to the Fremont Street Experience, was granted variances to allow bars to be closer together, similar to the Gaslamp Quarter of San Diego. The goal being to attract a different demographic then the strip attracts. [Your City] Route Description [Your City] Boulevard runs the length of the city of [Your City] in Clark County, Nevada. "The Boulevard", as it is sometimes called by longtime [Your City] residents, starts at Apex, and continues south to about 2 mi (3.2 km) south of Jean, in the Mojave Desert. The Boulevard shows up again in Primm, Nevada but is currently not connected to the northern sections. At its northern end in Apex, the Boulevard starts in an industrial complex of manufacturing plants and power plants running along the Union Pacific Railroad line. As you travel south, the road meets Nellis Air Force Base on the east side and the [Your City] Motor Speedway on the west side. Business Plan for Store #XXXXX Page 9 [Your Name] As the road enters North [Your City], it passes through some of the older commercial areas of the city. As the road approaches [Your City] itself, you see some of what Vegas was as some of the older casinos appear along with some of the older and more famous strip clubs. On entering the city of [Your City], the Boulevard showcases the city's past with a number of museums. The Old [Your City] Mormon State Historic Park and the Neon Museum at the Fremont Street Experience. On crossing Washington Avenue, the Boulevard is designated as the Downtown [Your City] Boulevard Scenic Byway by the state. This designation continues down to Sahara Avenue. Further south is a stretch of road that has many of the older motels, bars and wedding chapels that were among the high points of the old Vegas before the era of the megaresorts. Business Plan for Store #XXXXX Page 10 [Your Name] III. IMPLEMENTATION OF THE FIVE PRIORITIES A) ASSORTMENT: Having what the customer wants and when they want is a very high priority. Getting product movement by each SKU number is critical in identifying the sales cycle of an item to see if sales are growing or declining. This will aid in keeping up with current trends, identify if an item needs to be removed from the store and when to add new additional items. I personally appreciate the tools that [Your Franchise] has provided franchisees in order to easily make sound assortment decisions. B) CLEANLINESS: The cleanliness of the store is critical. If the store is dirty the impression of the establishment will be that it is not well maintained and the product will be seen as being poor in quality. This is a very large priority. I will strive to keep the store up to acceptable standards inside and out. Working with shift assignments and dedicated cleaning positions will help ensure the cleanliness of the store. I will implement a strict cleaning task assignment list that will be divided up between all sales associates and the management of the store. This gives me the ability to verify the responsibility if the tasks are not completed. All of the items on the task list will inspected and verified by me. C) QUALITY: Daily deliveries of fresh sandwiches and other fresh food items provide the customer with a fresher product and higher customer satisfaction. I will ensure the quality of the products and verifying temperature control and maintaining thermometers. This will ensure food products are being kept at the proper temperature. I will have my employees verify code dates, removing out of the code product and using proper rotation during restocking. I will make sure that all employees have been trained in food safety and carry current health cards. The store will also use the FIFO (First In, First Out) method for all processed and packaged items. D) SERVICE: The local competition and their apparent and visible weaknesses will keep [store #XXXXX] in the customer's minds. Employees will give friendly greetings when customers enter or leave the store. The employees will be well groomed, informed and in uniform to assist with customer's requests. I would like to involve the store in neighborhood schools and businesses to further grow the customer base and keep them coming back to the store for all of their needs. With an extremely friendly atmosphere and efficiently trained employees willing to always help out to keep customers happy will provide [store #XXXXX]and all [Your Franchise]s with an excellent reputation. E) VALUE: At the store level, I will ensure the value pricing is being shouted out to the community. Using convenient Point of Sale technology and the advertising campaigns provided by [Your Franchise] will also help promote the value. There are many low cost ways I can assist in making customers aware of the values offered at [store #XXXXX]as I will actively get involved in the local communities. Pricing is very important and should be marked correctly. This will aid in avoiding customer and employee confusions. Business Plan for Store #XXXXX Page 11 [Your Name] IV. CUSTOMER RELATIONS Having good customer relations is very important part of any business, especially if the business is a convenient store. Some may think that it's the discounted prices that bring the customers back but not necessarily. It's the friendly exchange they seek as well. If a customer feels well cared for while shopping at the establishment and finds the employees friendly and helpful, they will be much more apt to make it a regular place to stop and drop in. The best way to build customer relations is to meet the customer's needs by providing them with what they want with ease and convenience. I will train employees to recognize and show appreciation for the customer's business and loyalty. Establishing a relationship of friendliness, helpfulness and politeness with any customer builds an environment that will bring the customer back again and again. In order to provide this I will have to train my staff accordingly and be very knowledgeable about the products that are sold at the [Your Franchise] store. In the fast paced society we live in, people are looking for a break, whether it is at a week at a resort or a 10 minute break to get a beverage. Although it is impossible to carry on a conversation with every customer that enters the store, it is important to recognize every person that comes in the store and to show appreciation for their business. Every employee will be well educated and maintain their social skills. Training will be on-going so that all employees will meet very demanding standards. They will have full knowledge of all of the store's products, where they will be located and how available they currently are. Cappuccino, soda and all food dispensing machines will be full and the premises will be clean. Every customer will be greeted and the transaction done in quick, efficient and friendly manner. Any customer having trouble finding a product will be helped out immediately. Listening to the customer, answering the store phone in a friendly manner and taking that extra step in helping the customer find what they are looking for will create an excellent and positive image for the store. Having a positive image will create a safe and welcome environment for the customers when they visit their neighborhood [Your Franchise] store # 27438. Business Plan for Store #XXXXX Page 12 [Your Name] V. FOOD SERVICE MANAGEMENT Fresh food is of ultimate importance and the core strength of[Your Franchise]'s product assortment. I feel that is the future of the business and the industry and has excellent potential to grow. This category of running the store requires a lot of attention. It is selective and sensitive by nature and requires satisfying the taste of each individual customer. Fresh food needs to be ordered daily, as keeping the freshest food possible in stock will ensure more value given to customers and more repeat business. Grilled items need to be cooked at regular intervals at the proper temperature. My store's hot grill and the bakery case will never be empty. According to the [Your Franchise] management analysis, there are three types of top selling bakery items that customers are always looking to get and I need to make sure that those items are in the case at all times. A daily write off procedure will be implemented to discard the expired and out of code products. My store will exceed the quality and cleanliness standard of local governmental agencies. I will abide by the laws, rules and regulations set forth by the Health Department. All employees will be trained accordingly to follow and practice all Health Department rules and regulations. Everyone working in the store must wash their hands and put gloves on before we handle any unwrapped food product. It is very important to store a food item at the proper temperature for product safety. Proper wash rinse and sanitize procedure must be used with cleaning the food equipment and utensils. 1. PRESENTATION: I fully support [Your Franchise]'s future strategies to continue to grow ready-to-eat fresh good categories. Fast food is readily available as well but it is unhealthy and it takes more time to cook. [Your Franchise] fresh food is far better in quality and in price. Everyone likes to eat low fat and healthy fresh food, and because of this fact, sales will automatically increase and all involved will make a profit. Food presentation is everything. Fresh, clean and inviting displays, proper placement of foods and energetic salesmanship are essential to lure customers into trying new products and instigating repeat business. Having a well-stocked and appealing sandwich case and having foods on the grill in quantities that entice sales are a given. Managing write-offs to avoid out of stock issues and to not miss opportunities on top selling items are critical to building and maintaining sales. By using shift assignments, I can ensure products are being properly rotated, held at correct temperatures, are stocked and that food service areas are kept clean and well merchandised with cross-promoted products. I will continue to focus on the forecasting process of grill management. I will make sure that all employees are trained on health and serving standards and that they are always informed of the store's new product offerings. Clean uniforms, service with a smile and proper handling of all products are a must. Cleaning, fronting and facing products are the things that will be done every day. In conclusion: a clean and attractive store, efficient ongoing merchandising and a friendly and enthusiastic sales team will catapult [store #XXXXX] into high profits for both [Your Franchise] and me, the new franchisee. Business Plan for Store #XXXXX Page 13 [Your Name] 2. RISKS: Write-offs is a risk for the business that I will accept. It is the manner of how I manage them that make it a positive or a negative outcome for the store. I would not be afraid to take calculated risks and be aggressive in [store #XXXXX]with fresh foods. 3. CLEANLINESS: Above all fresh food will be most affected by cleanliness. Any unsightly mess whatsoever in a fresh food area will cost the store sales. I will keep a close eye all day long on all areas of the store. The chili/cheese machine, the coffee island and the soda machines require more attention because those are the areas that tend to get dirty a lot, which means they will be cleaned every couple of hours or less. 4. POINT OF PURCHASE: I, along with my employees, need to let customers know that we have fresh items available and they need to be familiar with where they are located in the store. I will put up POP signs up when they are delivered to the store. The POP materials are displayed in their proper place to maximize customer exposure to the products. B. MAINTAINING OPTIMUM FOOD SERVICE STANDARDS: It will be my job and my manager's job to train the new staff. I will also see that everyone is executing great foodservice standards from cleanliness to customer service. Daily communication and periodic store meetings will go a long way to improve their skills and consistency. Motivational programs, such as bonuses and levels of achievement awards can always help in keeping sales associates excited and motivated about food service. C. INTRODUCING AND PROMOTING NEW ITEMS: Providing samples which suggests the selling of new items for several days at a time will help the promotion of those new items. Also, the continued training of the sales associates and keeping them informed will prove to be invaluable to promoting new items. D FOOD SERVICE OPPORTUNITIES IN STORE: In store #27438, I feel that the opportunities are everywhere. There are no POP materials everywhere. My opportunities lie within myself. I need to promote the fresh food and keep talking to customers. I believe things as little as keeping napkins, forks and spoon stocked and available will help the customers understand that I want their food business. Business Plan for Store #XXXXX Page 14 [Your Name] VI. PROPRIETARY PRODUCTS AND NEW PRODUCT INTRODUCTION A. NEW PRODUCTS: I am committed to the [Your Franchise] motto of "Food Service Rocks: Fresh. Stocked. Clean. Friendly", which already puts my store at the head of the competition. Presenting new products on a regular basis generates enthusiasm and keeps the customer coming back again and again. I plan to work closely with my business consultant to effectively market new items and increase the sales of the store's proprietary products. I will make full use of the weekly merchandising cycle to study and select new items for introduction. I am excited to participate in all of the promotions that [Your Franchise] has to offer. A clean and fresh look with new and attractive displays will lure my customers into trying new items. I will establish realistic objectives and work closely with my sales team to continually fine tune them. Healthy competition is good for my sales staff. I plan to reward employees who excel in both sales and customer service. I will actively encourage them to win the incentive contests offered by the Corporation. B. PROPRIETARY PRODUCTS: [Your Franchise] has the experience and knowledge in these products. By using and working closely with my business consultant, I should be able to maximize the potential of proprietary items. I will try my best to capitalize on [Your Franchise]s "First, Best, Only" items by keeping them available and locating them in the store correctly in order to maximize sales on all items. I must ensure that employees keep the areas of proprietary items clean and well stocked at all times. 7-Select items are cookies, candy, nuts, potato chips, beef jerky, trail mix with whole cashews and real M&Ms, chocolate covered pretzels, coffee espresso beans, raisins and peanuts. [Your Franchise] retail prices offer a significant savings from ten to twenty percent as compared the national equivalent brands. 7-Select snacks will certainly strengthen my position as the preferred convenience store for value, quality, selection and convenience. Business Plan for Store #XXXXX Page 15 [Your Name] VII. RETAIL AUTOMATION/RETAILER INITIATIVE [Your Franchise] stores are fitted with great tools, such as the point of sale and retail information scanner system. This system will surely play a part in my running a successful and profitable store. I will learn to thoroughly use the system during training because it serves as a tool to access key information on my store, will aid in ensuring full stock of quick moving items and deleting slow sellers or dead items. I will help streamline my ordering process to best meet the demands of my customers. The system benefits me and my customers by allowing me to track activity of the all of the items sold in the store. I will be sure to track the quick sellers and stay fully stocked, as I would not want to lose regular customers that buy these products. This will also help with high inventory turnover as I will know which items and selling moving slowly and ones that are not as in demand. Information, I feel, is the biggest tools available in today's fast paced age of information and technology. Some vendors my expect and prefer for me to order in bulk, however I will have to look to my sales trend reporting to figure out which items are needed and how much I will have to order to keep up with my demand. The ABC analysis and the market sales data will provide me with critical information. I will be able to track my performance on not only product categories but I will also be able to compare it to ebbs and flows from one month to the next. I can also look at which items are selling extremely well and will then implement and set new minimum levels. RIS is probably an industry standard, especially because it also makes it easy to train new and current employees with the tools available in the system. I can tackle any problem areas by looking at the history data on the product assortment screen. All of the sales and purchase data are readily available for employees and management in the RIS. I will ensure that all employees are using the system properly by putting them through the CBT training, where they will learn the benefits of the RIS system. They will be asked to complete all aspects of CBT training and further will be coached on how to properly utilize the system. I will then give them the power to use the system and keep track of their own performance, providing feedback when needed. It is important that I handle all of the ordering for the store and not leave an "open ended" order with vendors. In order to provide what is best for the store and not what is best for the vendor's bottom line, this is imperative. In addition, I will be the one more in tune with the customer's demands I will make sure that the inventory turnover is increased by utilizing the RIS data for proper ordering, Business Plan for Store #XXXXX Page 16 [Your Name] maintaining stock of high selling items and deleting dead items. All of the activities listed above will directly benefit the [Your Franchise] Corporation and the franchisee. Business Plan for Store #XXXXX Page 17 [Your Name] VIII. EMPLOYEE MANAGEMENT AND STAFFING Finding and hiring the right employee will not only help my business run smoothly and increase sales but it will also aid to the store's long-term success. For my store, I will need to have very well versed, well trained employees who can provide excellent customer service to each and every customer that comes into the establishment. It makes perfect sense to hire from the local community as these employees have ties with will be very knowledgeable about the local target market. For my employee selection: I will advertise employment opportunities in the [Your City] Sun local newspaper, advertise in the job section of Craigslist in [Your City] and use word-of-mouth/referral tactics I will be extremely selective about who I choose to hire The employee will need to meet the following requirements: Previous experience working in a [Your Franchise] franchise preferable Excellent customer service skills Must be able to work late nights if required Must possess good math skills Must have the ability to effectively communicate with customers, vendors and co-workers Knowledge of the local community so that they can develop a rapport with customers Team player who is willing to learn Upon hiring a new employee, I will require them to do the CBT training, one-on-one training and will also have them "shadow" current employees. Each employee will have specific duties and responsibilities. They will also be trained on a regular basis to the extent that they will be comfortable with their duties. Employees will also be trained to use the computer based ordering system. My involvement: I will delegate responsibilities and train all employees Ordering and merchandising Handling the cash and making all bank deposits Processing all office paperwork which will include doing the analysis to see what products are selling Meeting with employees to see if they have concerns or comments Business Plan for Store #XXXXX Page 18 [Your Name] Training employees on new promotions that are current or in the near future Meeting with the field consultant every week to discuss how I can increase the sales and meet sales goals I will also work personally in the store working regulary in various positions, including sales associate, cleaning and maintenance and opening and closing cash registers. It is important to find, develop and take care of good employees. The employees are critical in helping and maintaining my business, which aids significantly in the growth. Constant employee turnover is bad and creates challenges within the business. Business Plan for Store #XXXXX Page 19 [Your Name] IX. STORE BUDGET A. SALES: I plan to increase the sales in two ways. First of all, I will keep the same long-term employees in place in order to not disturb my own learning curve in the management of the store. The employees have a connection and relationships with the local community and have the knowledge of what needs to be done to keep the store running at current levels. The staff will continue to listen to customers carefully and provide high quality customer service to meet my projected sales. This will in turn fulfill the customer's needs and keep them coming back to the store. They will help me learn faster by teaching me the basic ropes. Also, they will help me not lose the local touch and make it an easy transition to running the store from the previous owner. I expect an increase in sales by 10%-12% as currently there is an influx of new products hitting the market and I plan to keep on the cutting edge. I will make sure that I stay aggressive to pushing fresh new products. B. GROSS PROFIT % AND DOLLARS: One of my key goals will be the increase the gross profit percentage of this store. I intend to bring my gross margin up significantly in the next two years. To do this I will closely monitor the high margin products such as coffee, fountain drinks, slurpees and fresh foods, including the combo meals. These are the higher profit items and if I can increase my volume on these items, I see a significant jump in profits. C. GASOLINE INCOME: Although I will make a commission on the gasoline sold at this location, this is not where the main sales income for [Your Franchise] Corporation and myself as the franchisee. However, I can increase sales by making sure my employees keep the area clean and by properly verifying gasoline sales in a timely manner so that customers will keep coming back to my store as opposed to getting gasoline from Terrible's across the street. D. PAYROLL AND PAYROLL TAXES: I plan to spend anywhere from 60-75 hours per week at the store. This will allow for me to interact with my customers while learning about them so that I can figure out their buying patterns. With the inclusion of my mother at the store, I will have a very strong team and will be able to cut down slightly on payroll costs. The whole team including my mother and me will be around 8-9 employees, which will be more than enough to operate the store smoothly. As I get closer to the learning curve and the customers get comfortable with me, I will try to bring down my payroll cost as well. My total costs should stay around $1,100 a month and Worker's Compensation should be around $375 a month. As there is no income tax in the State of Nevada, I will be only responsible for employer's state fees. Business Plan for Store #XXXXX Page 20 [Your Name] E. INVENTORY VARIATION: Inventory variation can also be considered an unnecessary expense and i will try my best to keep it to a minimum by doing routine audits. In addition, because of my involvement with the store I will be able to eliminate problem employees and maintain a better control on both inventory variation as well as cash. For budget purposes I have projected an inventory variation of only 1% of sales. F. GENERAL AND ADMINISTRATIVE EXPENSES: With my active participation and understanding of all the expenses, I will eliminate all of the extra expenses. G. NET INCOME: I feel that this budget is realistic and covers my family income needs. I feel that I am accurate as I can possibly be with the information at hand. H. TOTAL NET WORTH: I firmly believe I can be fully vested in the first 2 years allowing for taxes and any unforeseen expenses. Business Plan for Store #XXXXX Page 21 [Your Name] X. CONCLUSION I believe that I would be a great asset to the [Your Franchise] Corporation, the [Your Franchise] brands and the [Your City] community. [Your Franchise] should franchise this store to me because of my proven sales experience and leadership, my loyalty and commitment in striving for excellence and my overall drive for mutually beneficial and successful relationship. I fully support [Your Franchise]'s future strategies to continue to grow ready-to-eat fresh good categories. Fast food is readily available as well but it is unhealthy and it takes more time to cook. [Your Franchise] fresh food is far better in quality and in price. Everyone likes to eat low fat and healthy fresh food, and because of this fact, sales will automatically increase and all involved will make a profit. The store I selected is [store #XXXXX] located at [Adress, City, State and Zip]. I selected this store in particular because of the surrounding current population, the opportunity for growth, the surrounding communities, road traffic and the proximity of the store to the 15 Interstate Highway and the 160 Blue Diamond Road Highway. It is also located on the main thoroughfare that leads north all the way to The Strip with all of the main casinos and entertainment. This will allow opportunity for not only product sales but for gasoline sales to commuters and travelers alike. The local competition and their apparent and visible weaknesses will keep [store #XXXXX]in the customer's minds. Employees will give friendly greetings when customers enter or leave the store. The employees will be well groomed, informed and in uniform to assist with customer's requests. I would like to involve the store in neighborhood schools and businesses to further grow the customer base and keep them coming back to the store for all of their needs. With an extremely friendly atmosphere and efficiently trained employees willing to always help out to keep customers happy will provide [store #XXXXX]and all [Your Franchise]s with an excellent reputation. With my background, finance, positive attitude and my never ending drive to succeed, I am clearly ready to take over this existing store located at 8080 [Your City] Boulevard South, [City, State] 89123. I am ready to take the sales and the reputation of the [Your Franchise] store to the next level of success. I thank you in advance for your time and careful consideration and I look forward to joining the [Your Franchise] family soon. Business Plan for Store #XXXXX Page 22 [Your Name] PERSONAL STATEMENT OF MONTHLY INCOME AND EXPENSES Please see attachments: Personal Statement Employee Schedule Business Plan Budget Business Plan for Store #XXXXX Page 23 [Your Name]
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