Business Plan for Fashion Intimate Apparel

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Business Plan for Fashion Intimate Apparel Powered By Docstoc
					This Business Plan for an Intimate Apparel Fashion company allows entrepreneurs or
business owners to create a comprehensive and professional business plan. This
template form allows a business to outline the company's objectives and detail both
current company information as well as any past performance. Companies should
include a complete market analysis in their plan to help showcase why their business
strategy will be effective in the market. Future company plans, including production
targets, management strategy, and financial forecasting, should be used to demonstrate
and confirm that the company's short-term and long-term objective can and will be met.
This model plan can be customized to best fit the unique needs of any entrepreneur or
owner that is seeking to create a strong business plan.
                                       Confidentiality Agreement

The undersigned reader acknowledges that the information provided by [Company Name] in this
business plan is confidential; therefore, reader agrees not to disclose it without the express written
permission of [Company Name] .

It is acknowledged by reader that information to be furnished in this business plan is in all respects
confidential in nature, other than information which is in the public domain through other means
and that any disclosure or use of same by reader may cause serious harm or damage to
[Company Name] .

Upon request, this document is to be immediately returned to [Company Name] .




___________________
Signature




___________________
Name (typed or printed)




___________________
Date




                   This is a business plan. It does not imply an offering of securities.




© Copyright 2012 Docstoc Inc.                                                          1
Table of Contents
1.0 Executive Summary .................................................................................................................... 1
  1.1 Objectives.................................................................................................................................... 2
  1.2 Mission .......................................................................................................................................... 2
  1.3 Keys to Success ........................................................................................................................ 3
2.0 Company Summary ..................................................................................................................... 3
  2.1 Company Ownership ............................................................................................................... 4
  2.2 Company History ...................................................................................................................... 4
3.0 Products ........................................................................................................................................... 6
4.0 Market Analysis Summary ........................................................................................................ 7
  4.1 Market Segmentation ............................................................................................................. 8
  4.2 Target Market Segment Strategy .................................................................................... 10
  4.3 Industry Analysis .................................................................................................................... 10
    4.3.1 Competition and Buying Patterns ............................................................................ 11
5.0 Strategy and Implementation Summary .......................................................................... 11
  5.1 Competitive Edge ................................................................................................................... 12
  5.2 Marketing Strategy ................................................................................................................ 13
  5.3 Sales Strategy ......................................................................................................................... 14
  5.4 Milestones.................................................................................................................................. 16
6.0 Management Summary ............................................................................................................ 16
  6.1 Personnel Plan ......................................................................................................................... 17
7.0 Financial Plan ............................................................................................................................... 17
  7.2 Break-even Analysis .............................................................................................................. 17
  7.3 Projected Profit and Loss ..................................................................................................... 20
  7.4 Projected Cash Flow .............................................................................................................. 23
  7.5 Projected Balance Sheet ...................................................................................................... 25




© Copyright 2012 Docstoc Inc.                                                                                                 2
[Company Name]



1.0 Executive Summary

   Company: [Company Name]
   Contact: [Name]
   Address: [Address]
   [City, State ZIP]
   Phone: XXX-XXX-XXXX
   Cell: XXX-XXX-XXXX
   Address: [Email Address]
   Website: [Website Address]

   Purpose
   The purpose of this Business Plan is to:

   1. Set a course for the Company's management to successfully manage, operate, and
      administer the business.
   2. Inform financing sources of the capital requirements being requested by the Company, in
      addition to its history, its projected future, and how the requested funding would give
      the Company the ability to add value to the local economy, generate tax revenues for local
      and federal government, and help put people back to work.

   The Company
   [Company Name] is the leading intimate apparel store in Colorado and has one of the most
   popular online intimate apparel stores shipping to over 55 countries. [Company Name] is
   owned by husband and wife team [Name] and [Name]. The [Company Name]offers a wide
   variety of custom bra and corset fitting specialists, personal shopping services, as well as post
   mastectomy fitting services and apparel for customers suffering from breast cancer.
   Additionally, the Company has seven certified post mastectomy fit specialists available, as well
   as in depth fitting assistance online, and After Hours Bridal Showers and Bachelorette
   Parties. [Company Name] is expanding its exposure through effective alliance partners and
   marketing as well as introducing the area to market segments that have not yet discovered the
   Company.

   The Market
   [Company Name]’ target market strategy is based on remaining the recognized retailer for fine
   lingerie, sleepwear and intimate apparel items, including specialized mastectomy and post
   surgical intimate wear. The global fashion apparel industry is one of the most important sectors
   of the economy in terms of investment, revenue, trade, and employment generation all over
   the world. If [Company Name] can effectively reach its target market segment of individuals in
   need of their services, and provide them with the quality and conveniences that are most
   important to them, revenues should increase annually as is projected. These customers
   prefer excellent products and affordable rates; thus it's the Company's duty to deliver on their
   expectations.

   Financial Consideration
   In addition to diligently following this Business Plan to maintain the safeguards for successful
   business operations and achieve the financial projections herein, the current financial
   plan of [Company Name] includes obtaining funding through one of many financing programs in
   the amount of $50,000. The Company will use the funding to cover breast cancer support
   materials, travel for Dress for Success/American Cancer Society donations of bras, and cover
   the boutique expansion and build out in hospitals. The Company's revenue is projected to
   increase during the next three years, from $1,116,250 to $6,000,420, while its monthly break-
   even stands at $74,285.


   [Name]- XXX-XXX-XXXX                                                       Page 1
[Company Name]



   The major focus for funding is as follows:

   1. The Company is a self-certified woman-owned business.

   2. It will provide post mastectomy assistance to breast cancer survivors and other post-
   op/medical related services.

   3. Hire employees; the Company will look to hire veterans, minorities and the unemployed.




1.1 Objectives

   [Company Name] main objectives are:

      To   open three boutiques in hospitals by the end of the year
      To   open five-ten boutiques in hospitals in 2012
      To   expand its breast cancer offering and support group
      To   afford being Medicare approved and take insurance
      To   assist the 2.5 million breast cancer survivors nation-wide with post op care

1.2 Mission

   [Company Name]’ mission is to be the preferred intimate apparel provider recognized for
   superior serv
				
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Description: This Business Plan for an Intimate Apparel Fashion company allows entrepreneurs or business owners to create a comprehensive and professional business plan. This template form allows a business to outline the company's objectives and detail both current company information as well as any past performance. Companies should include a complete market analysis in their plan to help showcase why their business strategy will be effective in the market. Future company plans, including production targets, management strategy, and financial forecasting, should be used to demonstrate and confirm that the company's short-term and long-term objective can and will be met. This model plan can be customized to best fit the unique needs of any entrepreneur or owner that is seeking to create a strong business plan.