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Business Plan for Coffee Shop

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Business Plan for Coffee Shop Powered By Docstoc
					This Business Plan for a Coffee Shop allows entrepreneurs or business owners to
create a comprehensive and professional business plan. This template form allows a
business to outline the company's objectives and detail both current company
information as well as any past performance. Companies should include a complete
market analysis in their plan to help showcase why their business strategy will be
effective in the market. Future company plans, including production targets,
management strategy, and financial forecasting, should be used to demonstrate and
confirm that the company's short-term and long-term objective can and will be met. This
model plan can be customized to best fit the unique needs of any entrepreneur or owner
that is seeking to create a strong business plan.
                                INSERT IMAGE HERE

                                 [Company Name]
                                      [Address]

                                   [City, State ZIP]

                                 Tel. XXX-XXX-XXXX

                                 Fax. XXX-XXX-XXXX



                                BUSINESS PLAN




© Copyright 2012 Docstoc Inc.                          1
                                                       Confidentiality Agreement

The undersigned reader acknowledges that the information provided by [Company Name] in this business plan is confidential; therefore,
reader agrees not to disclose it without the express written permission of [Company Name].

It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than
information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm
or damage to [Company Name].

Upon request, this document is to be immediately returned to [Company Name].

___________________
Signature

___________________
Name (typed or printed)

___________________
Date




                                    This is a business plan. It does not imply an offering of securities.




© Copyright 2012 Docstoc Inc.                                                                                   2
                                                                  Table of Contents



1.0 Executive Summary .................................................................................................................................. 1
   1.1 Objectives ............................................................................................................................................ 2
   1.2 Mission ................................................................................................................................................ 2
   1.3 Keys to Success ................................................................................................................................... 2
2.0 Company Summary .................................................................................................................................. 3
   2.1 Company Ownership ............................................................................................................................ 3
   2.2 Company History .................................................................................................................................. 3
      Table: Past Performance .....................................................................Error! Bookmark not defined.5
3.0 Products .................................................................................................................................................. 5
4.0 Market Analysis Summary ......................................................................................................................... 5
   4.1 Market Segmentation ............................................................................................................................ 6
      Table: Market Analysis ........................................................................................................................... 6
   4.2 Target Market Segment Strategy ........................................................................................................... 7
   4.3 Industry Analysis .................................................................................................................................. 7
      4.3.1 Competition and Buying Patterns .................................................................................................... 8
5.0 Strategy and Implementation Summary ...................................................................................................... 8
   5.1 Competitive Edge ................................................................................................................................. 9
   5.2 Marketing Strategy................................................................................................................................ 9
   5.3 Sales Strategy ...................................................................................................................................... 9
      5.3.1 Sales Forecast .............................................................................................................................. 9
         Table: Sales Forecast....................................................................................................................... 10
   5.4 Milestones ......................................................................................................................................... 11
      Table: Milestones ................................................................................................................................. 11
6.0 Management Summary ........................................................................................................................... 12
   6.1 Personnel Plan ................................................................................................................................... 12
      Table: Personnel .................................................................................................................................. 12
7.0 Financial Plan ........................................................................................................................................ 13
   7.1 Important Assumptions ....................................................................................................................... 13
   7.2 Break-even Analysis ........................................................................Error! Bookmark not defined.15
      Table: Break-even Analysis................................................................Error! Bookmark not defined.15
   7.3 Projected Profit and Loss .................................................................................................................... 14
      Table: Profit and Loss........................................................................................................................... 14
   7.4 Projected Cash Flow ........................................................................................................................... 15
      Table: Cash Flow ................................................................................................................................. 15
   7.5 Projected Balance Sheet ..................................................................................................................... 16
      Table: Balance Sheet ........................................................................................................................... 16
   7.6 Business Ratios.................................................................................................................................. 17
   7.6 Business Ratios.................................................................................................................................. 17
      Table: Ratios ....................................................................................................................................... 17
Table: Sales Forecast ................................................................................................Error! Bookmark not defined.1
Table: Personnel .......................................................................................................Error! Bookmark not defined.2
Table: Profit and Loss ................................................................................................Error! Bookmark not defined.3
Table: Cash Flow .......................................................................................................Error! Bookmark not defined.5
Table: Balance Sheet ................................................................................................Error! Bookmark not defined.6




                                                                                                                                                      Page 1
[Your Company Name]



1.0 Executive Summary

    The Concept

    Thanks primarily to Starbucks, within the past 20 years the coffeehouse has become a familiar feature of American life. Every day,
    millions of Americans stop for an espresso-based coffee drink. People who would not have dreamed of spending more than 50 cents
    for a cup of coffee a few years ago now gladly pay $3 to $5 for their cappuccino, mocha latte or vanilla ice blended drink.

    The specialty-coffee business is growing at a healthy pace. During the past 20 years, there has not been a single year, despite war
    and recession, in which specialty coffee sales have not grown. In many years the increase has been in double digits. In addition,
    no coffeehouse chains have failed during this time, although the list of casualties in other industries is quite long.

    Starbucks, The Coffee Bean, Peet's, Diedrich's and other major chains serve average quality drinks in establishments that have the
    same generic design appearance. Indeed, Starbucks and The Coffee Bean are often referred to as "fast food" coffeehouses due to
    their "cookie cutter" design. Now that Americans' coffee preferences have broadened and matured, many are asking for more from
    their coffeehouse.

    A niche exists that has yet to be filled for a high-volume, convenient, quality-driven coffeehouse with that operates as a
    drive-through coffee house. [Company Name] meets this need and fills this niche. The company offers high-quality products in
    friendly and convenient environment for the customer on the go. Furthe
				
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Description: This Business Plan for a Coffee Shop allows entrepreneurs or business owners to create a comprehensive and professional business plan. This template form allows a business to outline the company's objectives and detail both current company information as well as any past performance. Companies should include a complete market analysis in their plan to help showcase why their business strategy will be effective in the market. Future company plans, including production targets, management strategy, and financial forecasting, should be used to demonstrate and confirm that the company's short-term and long-term objective can and will be met. This model plan can be customized to best fit the unique needs of any entrepreneur or owner that is seeking to create a strong business plan.