Business Plan for Brick Masonry Services

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Business Plan for Brick Masonry Services Powered By Docstoc
					This Business Plan for a Brick Masonry Services business allows entrepreneurs or
business owners to create a comprehensive and professional business plan. This
template form allows a business to outline the company's objectives and detail both
current company information as well as any past performance. Companies should
include a complete market analysis in their plan to help showcase why their business
strategy will be effective in the market. Future company plans, including production
targets, management strategy, and financial forecasting, should be used to demonstrate
and confirm that the company's short-term and long-term objective can and will be met.
This model plan can be customized to best fit the unique needs of any entrepreneur or
owner that is seeking to create a strong business plan.
                                                       Confidentiality Agreement

The undersigned reader acknowledges that the information provided by [Company Name] in this business plan is confidential; therefore,
reader agrees not to disclose it without the express written permission of [Company Name]

It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than
information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm
or damage to [Company Name]

Upon request, this document is to be immediately returned to [Company Name]




___________________
Signature

___________________
Name (typed or printed)

___________________
Date

                                    This is a business plan. It does not imply an offering of securities.




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                                                                      Table of Contents



1.0 Executive Summary .................................................................................................................................. 1
   1.1 Objectives ............................................................................................................................................ 2
   1.2 Mission ................................................................................................................................................ 2
   1.3 Keys to Success ................................................................................................................................... 2
2.0 Company Summary .................................................................................................................................. 3
   2.1 Company Ownership ............................................................................................................................ 3
   2.2 Company History .................................................................................................................................. 3
      Table: Past Performance ........................................................................................................................ 4
3.0 Services .................................................................................................................................................. 5
4.0 Market Analysis Summary ......................................................................................................................... 6
   4.1 Market Segmentation ............................................................................................................................ 6
      Table: Market Analysis ........................................................................................................................... 7
   4.2 Target Market Segment Strategy ........................................................................................................... 7
   4.3 Service Business Analysis ..................................................................................................................... 7
      4.3.1 Competition and Buying Patterns .................................................................................................... 8
5.0 Strategy and Implementation Summary ...................................................................................................... 8
   5.1 Competitive Edge ................................................................................................................................. 8
   5.2 Marketing Strategy................................................................................................................................ 8
   5.3 Sales Strategy ...................................................................................................................................... 9
      5.3.1 Sales Forecast .............................................................................................................................. 9
         Table: Sales Forecast......................................................................................................................... 9
   5.4 Milestones ......................................................................................................................................... 11
      Table: Milestones ................................................................................................................................. 11
6.0 Management Summary ........................................................................................................................... 12
   6.1 Personnel Plan ................................................................................................................................... 12
      Table: Personnel .................................................................................................................................. 12
7.0 Financial Plan ........................................................................................................................................ 13
7.0 Financial Plan ........................................................................................................................................ 13
   7.1 Important Assumptions ....................................................................................................................... 13
   7.2 Break-even Analysis ........................................................................................................................... 13
      Table: Break-even Analysis................................................................................................................... 13
   7.3 Projected Profit and Loss .................................................................................................................... 14
      Table: Profit and Loss........................................................................................................................... 14
   7.4 Projected Cash Flow ........................................................................................................................... 17
      Table: Cash Flow ................................................................................................................................. 17
   7.5 Projected Balance Sheet ..................................................................................................................... 17
      Table: Balance Sheet ........................................................................................................................... 19
   7.6 Business Ratios.................................................................................................................................. 20
   7.6 Business Ratios.................................................................................................................................. 20
      Table: Ratios ....................................................................................................................................... 20
Table: Sales Forecast ................................................................................................................................................. 1
Table: Personnel ........................................................................................................................................................ 2
Table: Profit and Loss ................................................................................................................................................. 3
Table: Cash Flow .......................................................................................................Error! Bookmark not defined.4
Table: Balance Sheet ................................................................................................Error! Bookmark not defined.5



                                                                                                                                                                Page 1
                                    [Company Name]

1.0 Executive Summary

    Introduction
    [Company Name] plans to become the leading provider of brick and stone services in the area. This means always having the best
    and most efficient facilities, processes, and people. To achieve this, [Company Name] is investing in many ways that will pay off in
    competitive advantages for its customers.

    The company's overall strategy will be based on a continuing improvement process of setting objectives, measuring results, and
    providing feedback to facilitate further growth and progress.

    [Company Name] is an Illinois S Corporation established in 2009. [Name] leads the company team with several years of experience
    in the brick and stone construction industry.

    Products/Services
    [Company Name] has developed sophisticated formwork solutions for some of the most complex brick and stone construction projects
    being done today. The company's standard form systems are versatile and completely adaptable to a variety of configurations.

    [Company Name] can adapt to almost any construction requirement that calls for forming. The company's expert staff has the
    capability to design and manufacture any custom component or accessory item that may be required to complete the formwork
    package.

    The primary function of the Company is to provide brick, stone and concrete and construction work for residential homes and
    commercial businesses.

    The purposes of this plan is to attain grant funding in the amount of $341,000 to upgrade equipment, purchase an operations facility,
    purchase a work dump truck and to add additional employees to assist in the work demands.

    [Company Name]

    [Address]

    [City, State ZIP]

    Tel. XXX-XXX-XXXX




[Name], Owner – Tel. XXX-XXX-XXXX                                                                                              Page 1
                                     [Company Name]




1.1 Objectives

     [Company Name] has the following objectives.

     1. Work efficiently and effectively - The company prides itself in doing the job right the first time. Completing work in a timely basis
     within budget. The Company has been in business since two years ago and guarantees the work.

     2. Expand Territory - The Company currently works in the Addison, Illinois area and is one of the largest in DuPage County. The
     Company would like to expand to the surrounding areas and service more clientele.

     3. Customer Service - Give our customers the highest quality service.

     4. Hire Construction Employees - The Company wants to hire additional employees in 2010 and one in 2011. [Company
     Name] prides itself as a company people want to work for. The company will offer a fair hourly pay with benefits and pension plans.

     5. Purchase Trucks and Equipment - The Company wants to update the truck fleet and pay off existing debt on equipment.

1.2 Mission

     The mission of [Company Name] is to provide quality service at competitive pricing. [Company Name] wants to remain one of the
     largest brick and stone construction companies in DuPage County and aims to expand to surrounding territories.

1.3 Keys to Success

     [Company Name]'s keys to success are:

1.        Many years of experience in the concrete and construction industry.
2.        An understanding of what must occur for the success of the project at time of completion as well as long term.
3.        Have the well rounded knowledge and skill to successfully complete any project.
4.        Guarantee of the company using the highest grade of materials available.
5.        Proper staffing to complete jobs on a timely basis and within budget.




[Name], Owner – Tel. XXX-XXX-XXXX                                                                                                  Page 2
                                    [Company Name]

2.0 Company Summary

    [Company Name] is an Illinois based corporation company formed in 2009.

    The primary function of the Company is to provide concrete and construction work for residential homes and commercial businesses.

    [Company Name]

    [Address]

    [City, State ZIP]

    Tel. XXX-XXX-XXXX

2.1 Company Ownership

    The company, [Company Name], is an S-Corp registered DBA by the owner, [Name].

2.2 Company History

    [Company Name] was formed in the State of Illinois in 2009. The Company was formed and owned 100% by [Name]. The Company
    is run by [Name].

    [Company Name] consistently provides innovative quality products and services that meet builder and homebuyer expectations and
    satisfies all codes, regulatory and safety requirements.

    From site preparation to the inspection of the finished slabs, [Company Name]'s highly skilled team delivers full value and service to
    projects large and small.

    [Company Name] was founded in 2009 by [Name], a member in the community of Addison, Illinois for 2 years. Dedicated to satisfying
    customers, [Name] has created a successful company which serves DuPage County and its surrounding counties.

    With several years of brick and stone experience, many long working days and a supportive family, he continues to still be number
    one in Illinois in customer satisfaction and service.




[Name], Owner – Tel. XXX-XXX-XXXX                                                                                               Page 3
                                     [Company Name]

Table: Past Performance

Past Performance
                                                      FY 2008    FY 2009     FY 2010
Sales                                                       $0    $72,000     $75,600
Gross Margin                                                $0    $72,000     $75,600
Gross Margin %                                          0.00%    100.00%     100.00%
Operating Expenses                                          $0    $417,97     $343,70

Balance Sheet
                                                      FY 2008     FY 2009     FY 2010

Current Assets
Cash                                                       $0          $0          $0
Other Current Assets                                       $0          $0     $30,000
Total Current Assets                                       $0          $0     $30,000

Long-term Assets
Long-term Assets                                           $0          $0          $0
Accumulated Depreciation                                   $0          $0          $0
Total Long-term Assets                                     $0          $0          $0

Total Assets                                               $0          $0     $30,000

Current Liabilities
Accounts Payable                                           $0          $0          $0
Current Borrowing                                          $0          $0          $0
Other Current Liabilities (interest free)                  $0          $0          $0

Total Current Liabilities                                  $0          $0          $0

Long-term Liabilities                                      $0          $0          $0
Total Liabilities                                          $0          $0          $0

Paid-in Capital                                            $0           $0      $6,000
Retained Earnings                                          $0    ($60,203)   ($17,230)
Earnings                                                   $0      $60,203     $41,230
Total Capital                                              $0           $0     $30,000

Total Capital and Liabilities                              $0          $0     $30,000

Other Inputs
Payment Days                                                0           0           0




[Name], Owner – Tel. XXX-XXX-XXXX                                                        Page 4
                                     [Company Name]




3.0 Services

    [Company Name] can be adapted to almost any construction requirement that calls for forming. The company's expert staff has the
    capability to design and manufacture any custom component or accessory item that may be required to complete the formwork
    package.

    Owners, developers, construction managers, general contractors, and concrete subcontractors have realized substantial savings in
    labor and material costs by using structural contours construction methods, systems and equipment. Applications include commercial
    and residential structures, educational projects, recreational projects, civil projects, tunnels, utility projects, environmental projects,
    and virtually every other type of brick and stone construction.

    [Company Name]'s formworks will offer major advances, complete adaptability, and high strength-to-weight ratio, and all at cost
    effective prices. Assembly will be quick and easy. During form use, maintenance will be minimal. [Company Name] will recommend,
    as a safety precaution, occasional inspection for bolts and nuts that may have loosened from handling.

    The required formwork drawings that [Company Name] will furnish to the contractor eliminate all guesswork. The company will specify
    the order of assembly and erection including the location of the strongbacks and joists, the location and actual loading of the form ties,
    location of all accessories and advise clients of the maximum allowable rate of concrete placement.

    Accident prevention is the cornerstone of [Company Name]'s safety commitment. The company will strive to eliminate foreseeable
    hazards which could result in personal injury or illness; at [Company Name], health and safety will not be compromised. The
    company will sell its services clients in the area of commercial construction.




[Name], Owner – Tel. XXX-XXX-XXXX                                                                                                    Page 5
                                      [Company Name]

4.0 Market Analysis Summary

    Industry Statistics - Construction Work

    Special trade contractors primarily engaged in concrete work, including portland cement and asphalt.

Estimated number of U.S. establishments                                                                    30,214
Number of people employed in this industry                                                                 230,338
Total annual sales in this industry                                                                        $21 million
Average employees per establishment                                                                        8
Average sales per establishment                                                                            $.7 million

4.1 Market Segmentation

    [Company Name]'s market segmentation scheme is fairly straightforward, and focuses on the target market, residential and
    commercial customers within the area of DuPage County and the surrounding Counties. These customers prefer certain quality of
    work and it’s the Companies duty to deliver on their expectations.

    Residential marketing trends have been affected by the bursting bubble of the real estate market, it is creating a need for more
    remodeling, additions and upgrades to existing homes. A growing realization of the falling real estate prices is a need for more
    efficient homes; homes that are cheaper to maintain. The Company will be providing a quality product, within budget and completed
    on a timely basis.

    As of the 2009 United States Census, there were 904,161 people, 325,601 households and 234,432 families residing in the county.
    The population density was 2,710 inhabitants per square mile (1,050 /km2). There were 335,621 housing units, at an average density
    of 1,006 inhabitants per square mile (388 /km2). The racial makeup of the county was 84.05% White, 3.05% Black or African
    American, 0.17% Native American, 7.88% Asian, 0.02% Pacific Islander, 3.12% from other races and 1.71% from two or more races.
    9.00% of the population is Hispanic or Latino of any race. 17.3% were of German, 11.8% Irish, 11.0% Italian, 9.8% Poles and 5.1%
    English ancestry according to the Census. 79.3% spoke English, 7.7% Spanish, 1.5% Polish and 1.2% Tagalog as their first
    language.

    There were 325,601 households, out of which 37.00% had children under the age of 18 living with them, 60.90% were married
    couples living together, 7.90% had a female householder with no husband present and 28.00% were non-families. 22.90% of all
    households were made up of individuals and 6.80% had someone living alone who was 65 years of age or older. The average
    household size was 2.73 and the average family size was 3.27.

    In the county, the population was spread out with 26.70% under the age of 18, 8.20% from 18 to 24, 32.40% from 25 to 44, 22.80%
    from 45 to 64 and 9.80% who were 65 years of age or older. The median age was 35 years. For every 100 females, there were 97.20
    males. For every 100 females, age 18 and over, there were 94.20 males.

    The median income for a household in the county was $77,441 and the median income for a family was $93,086. Males had a
    median income of $60,909 versus $41,346 for females. The mean or average income for a family in DuPage County is $121,009,
    according to the 2005 census. The per capita income for the county was $38,458. About 2.40% of families and 3.60% of the
    population were below the poverty line, including 3.90% of those under age 18 and 4.30% of those age 65 or over.




[Name], Owner – Tel. XXX-XXX-XXXX                                                                                           Page 6
                                     [Company Name]


Table: Market Analysis

Market Analysis
                                                2010          2011         2012          2013         2014
Potential Customers                   Growth                                                                        CAGR
Residential construction                  5%        25,880       26,250        27,563        28,941     30,388       4.10%
Commercial construction                   5%        60,386       52,500        55,125        57,881     60,775       0.16%

Total                                  1.39%        86,266       78,750        82,688        86,822     91,163       1.39%




4.2 Target Market Segment Strategy

    [Company Name] services Residential Homes and Commercial Properties. The Company works directly with Residential and
    Commercial customers besides working as a subcontractor for Construction Companies on Residential and Commercial projects.

    [Company Name] focuses on residential and commercial customers, the Company knows how to meet the specific needs of its
    customers. Therefore, the Company will utilize the following sales strategy to reach its target market:

    1.    Advertise in Industry Journals
    2.    Continue Website & Web Social Marketing
    3.    Rely on word-of-mouth referrals from satisfied customers to further increase business.

4.3 Service Business Analysis

    In the United States, most concrete flatwork for residential homes is contracted on a local basis. The Company distinguishes itself
    from the competition by offering the highest quality work within budget and completed in a timely fashion. [Name] is a several year
    brick and stone with a strong work ethic and years of experience in all aspects of the industry.


[Name], Owner – Tel. XXX-XXX-XXXX                                                                                            Page 7
                                    [Company Name]

    The Company has a solid loyal customer base to build growth in future years. Skillful use of advertising and strong communication will
    bring the business the Company desires.

4.3.1 Competition and Buying Patterns

    [Company Name] is one of the newest brick and stone construction companies in the area; However, their experience and loyal
    customer base gives them an advantage over the competition. They also work with local Construction Companies as a subcontractor
    as a trusted and honest business partner on projects.

    Although other companies offer the same services that [Company Name] does, they cannot compete with the company's work ethic
    and impeccable customer service skills. [Company Name] will compete directly with these other companies by effectively meeting our
    customer's needs. The company's goal is to fulfill the client's demands because it will aid [Company Name] in generating future
    business. If the client is happy, they will recommend [Company Name] to others who need the company's service.

    Word of mouth is very important for the Company's type of business and satisfied customers are a key ingredient to the Company's
    success. Craftsmanship and reputation will help set the Company apart from its competition.

5.0 Strategy and Implementation Summary

    The company plans to rapidly develop marketing alliances with industry leaders and pursue new sales of its services to residential
    and commercial builders. The market strategy is to capitalize on [Company Name]'s alliances by securing city, county, and state and
    federal government contracts. Along with clients, the company believes in a health and safety initiative that is all pervasive, managing
    any potential loss in the work environment.

    [Company Name] will develop sophisticated formwork solutions for some of the most complex construction projects being done today.

    With that in mind, [Company Name] will adopt a corporate strategy that is dedicated to improving the performance of activities on the
    critical path of its customers' projects. The company will do this by building on its core strengths: innovative equipment, design
    engineering expertise, and project and site management, within an environment of safety excellence.

5.1 Competitive Edge

    [Company Name]'s competitive edge is the skill and sheer talent that [Name], the primary brick and stone mason brings to the
    Company. His work and talents are well known and he has an amazing reputation in the DuPage County and Illinois community. The
    Company will maintain an equally talented staff to assist [Name].

    The Company has a loyal base of customers to draw business from as word of mouth is an important factor in residential and
    commercial work. [Company Name] is a trusted subcontractor among the Construction Companies in the area as well.

5.2 Marketing Strategy

    [Company Name]'s marketing strategy is to continue to expand services into the DuPage County area and the surrounding
    Illinois areas by utilizing the existing website, social media advertising and search engine optimization (SEO).

    [Company Name] plans on contacting/introducing/expanding its subcontracting service to Construction Companies and General
    Contractors. A personal touch will be needed for this effort as a trust will have to be formed to secure work from other construction
    Companies and General Contractors.




[Name], Owner – Tel. XXX-XXX-XXXX                                                                                                 Page 8
                                   [Company Name]


5.3 Sales Strategy

    [Company Name] has excellent customer relation skills and work ethic; these skills will be useful in making customers comfortable in
    trusting our Company to provide their brick and stone construction services. Keeping residential customer’s construction company
    owners happy, the company feels, is an implicit part of building a relationship that will encourage repeat business.

5.3.1 Sales Forecast

    The following table and charts show [Company Name]'s projected Sales Forecast.

Table: Sales Forecast

Sales Forecast
                                                                   FY 2011                FY 2012                FY 2013
Sales
Construction Jobs                                                 $428,536               $441,392                $454,634
Sub-Contractor Jobs                                               $106,924               $110,132                $113,436
Total Sales                                                       $535,460               $551,524                $568,070


Direct Cost of Sales                                               FY 2011                FY 2012                FY 2013
Materials and Supplies                                            $215,698               $222,169                $228,834
Other                                                                    $0                     $0                     $0
Subtotal Direct Cost of Sales                                     $215,698               $222,169                $228,834




[Name], Owner – Tel. XXX-XXX-XXXX                                                                                             Page 9
                       [Company Name]




[Name], Owner – Tel. XXX-XXX-XXXX       Page 10
                                   [Company Name]

5.4 Milestones

    In order to achieve the growth and marketing goals that have been outlined in this business plan, the Company has deadlines to meet
    and ideas to implement. Some of these are outlined below:

    1. Obtain grant funding to expand and improve the business.
    2. Launch a new Advertising Campaign to obtain new customers in DuPage County and surrounding Illinois areas
    3. Hire experienced Brick and stone in 2011
    4. Upgrade Software for efficiency in bidding process
    5. Purchase new upgraded equipment for brick and stone laying.

Table: Milestones

Milestones


Milestone                                     Start Date       End Date         Budget               Manager      Department
Acquire Equipment and Scaffolding             8/21/2010      12/31/2010        $40,000                [Name]           Owner
Acquire Facility for Operations               8/21/2010       1/30/2011       $150,000                [Name]           Owner
Acquire Dump Truck                            8/21/2010       11/1/2010        $50,000                [Name]           Owner


Totals                                                                        $240,000




[Name], Owner – Tel. XXX-XXX-XXXX                                                                                           Page 11
                                   [Company Name]

6.0 Management Summary

    The company's management philosophy will be based on responsibility and mutual respect. [Company Name] will maintain an
    environment and structure that will encourage productivity and respect for customers and fellow employees.

    [Company Name] will be responsible to its employees, the men and women who work with the company throughout the state. At
    [Company Name], everyone will be considered as an individual and the company will respect their dignity and recognize their merit.
    Employees will be encouraged to have a sense of security and pride in their jobs. Additionally, employees will be free to make
    suggestions and complaints. The company will afford equal opportunity for employment, development, and advancement for those
    qualified.

    [Company Name] employees will be committed to:

        Providing a safe work environment to protect employees, the employees of customers and subcontractors, and the public.
        Supplying safe products for customers.
        Continuously improving the company's safety program to reduce the risk of accidents and occupational illness in a changing
         work environment.
        Encouraging employees to participate in accident prevention programs and take personal responsibility for their own and their
         co-workers' health and safety.
        Regulatory compliance and contribution to high safety standards for the industry.
        Monitoring workplaces, enforcing safe work practices, and communicating the company's safety performance to employees and
         other stakeholders.
        Making safety a value-added service that the company provides to its customers.

6.1 Personnel Plan

    [Company Name] management is highly experienced and qualified. [Name] leads the team. As business increases, [Company Name]
    plans to hire an additional three employees.

Table: Personnel

Personnel Plan
                                                                   FY 2011                 FY 2012                FY 2013
Employees                                                                $0                     $0                      $0
Independent Contractors                                             $62,232                $64,099                $66,022
Total People                                                              3                       4                      5


Total Payroll                                                       $62,232                $64,099                $66,022




[Name], Owner – Tel. XXX-XXX-XXXX                                                                                            Page 12
                                    [Company Name]

7.0 Financial Plan

    The following sections describe the financials for [Company Name]

7.1 Important Assumptions

    The following sections of this plan will serve to describe [Company Name]'s financial plan in more detail:

        General Assumptions
        Break-even Analysis
        Profit and Loss
        Cash Flow
        Balance Sheet
        Ratios

7.2 Break-even Analysis

    During the first year of continued operations, the break-even sales volume is estimated as shown below.

Table: Break-even Analysis

Break-even Analysis

Monthly Revenue Break-even                                                                                       $27,977

Assumptions:
Average Percent Variable Cost                                                                                       40%
Estimated Monthly Fixed Cost                                                                                     $16,707




[Name], Owner – Tel. XXX-XXX-XXXX                                                                                          Page 13
                                   [Company Name]

7.3 Projected Profit and Loss

    [Company Name]'s Pro Forma Profit and Loss statement was constructed based in large part on past performance over the last 2
    years, economic market conditions for the DuPage County area in the last 18 months, the improving economy starting in the second
    quarter of 2010, investments in marketing and advertising.

Table: Profit and Loss

Pro Forma Profit and Loss
                                                                      FY 2011            FY 2012           FY 2013
Sales                                                                $535,460           $551,524          $568,070
Direct Cost of Sales                                                 $215,698           $222,169          $228,834
Other                                                                      $0                 $0                $0
Total Cost of Sales                                                  $215,698           $222,169          $228,834

Gross Margin                                                         $319,762           $329,355          $339,236
Gross Margin %                                                        59.72%             59.72%            59.72%


Expenses
Payroll                                                                $62,232           $64,099           $66,022
Sales and Marketing and Other Expenses                                  $7,638            $7,867            $8,103

Depreciation                                                            $3,600            $5,000            $6,000
Auto                                                                   $45,936           $47,314           $48,734
Licenses                                                                  $926              $954              $982
Utilities                                                               $8,346            $8,596            $8,854
Insurance                                                              $31,692           $32,643           $33,622
Repairs                                                                 $2,820            $2,905            $2,992
Office Expense                                                          $5,748            $5,920            $6,098
Supplies                                                                $3,120            $3,214            $3,310
Legal/Professional Fees                                                $28,428           $29,281           $30,159

Total Operating Expenses                                             $200,486           $207,793          $214,876

Profit Before Interest and Taxes                                     $119,276           $121,562          $124,360
EBITDA                                                               $122,876           $126,562          $130,360
 Interest Expense                                                          $0                 $0                $0
 Taxes Incurred                                                       $35,783            $36,469           $37,308

Net Profit                                                             $83,493           $85,093           $87,052
Net Profit/Sales                                                       15.59%            15.43%            15.32%




[Name], Owner – Tel. XXX-XXX-XXXX                                                                                        Page 14
                       [Company Name]




[Name], Owner – Tel. XXX-XXX-XXXX       Page 15
                       [Company Name]




[Name], Owner – Tel. XXX-XXX-XXXX       Page 16
                                    [Company Name]

7.4 Projected Cash Flow

    The following table displays [Company Name]'s cash flow and the chart illustrates monthly cash flow in the first year. Monthly cash
    flow projections are also included in the appendix.

Table: Cash Flow


Pro Forma Cash Flow
                                                                      FY 2011             FY 2012              FY 2013
Cash Received

Cash from Operations
Cash Sales                                                           $535,460             $551,524            $568,070
Subtotal Cash from Operations                                        $535,460             $551,524            $568,070

Additional Cash Received
Sales Tax, VAT, HST/GST Received                                           $0                   $0                  $0
New Current Borrowing                                                      $0                   $0                  $0
New Other Liabilities (interest-free)                                      $0                   $0                  $0
New Long-term Liabilities                                                  $0                   $0                  $0
Sales of Other Current Assets                                              $0                   $0                  $0
Sales of Long-term Assets                                                  $0                   $0                  $0
New Investment Received                                              $341,000                   $0                  $0
Subtotal Cash Received                                               $876,460             $551,524            $568,070

Expenditures                                                          FY 2011             FY 2012              FY 2013

Expenditures from Operations
Cash Spending                                                         $62,232              $64,099             $66,022
Bill Payments                                                        $345,680             $405,129            $408,037
Subtotal Spent on Operations                                         $407,912             $469,228            $474,059

Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out                                            $0                  $0                   $0
Principal Repayment of Current Borrowing                                    $0                  $0                   $0

Other Liabilities Principal Repayment                                       $0                  $0                   $0
Long-term Liabilities Principal Repayment                                   $0                  $0                   $0

Purchase Other Current Assets                                         $40,000                   $0                  $0
Purchase Long-term Assets                                            $150,000                   $0                  $0
Dividends                                                                  $0                   $0                  $0
Subtotal Cash Spent                                                  $597,912             $469,228            $474,059

Net Cash Flow                                                        $278,548              $82,296             $94,011
Cash Balance                                                         $278,548             $360,844            $454,855




[Name], Owner – Tel. XXX-XXX-XXXX                                                                                           Page 17
                       [Company Name]




[Name], Owner – Tel. XXX-XXX-XXXX       Page 18
                                  [Company Name]

7.5 Projected Balance Sheet

    The table below provides [Company Name]'s projected balance sheets for 2011-2013.

Table: Balance Sheet

Pro Forma Balance Sheet
                                                         FY 2011               FY 2012    FY 2013
Assets

Current Assets
Cash                                                    $278,548              $360,844    $454,855
Other Current Assets                                     $70,000               $70,000     $70,000
Total Current Assets                                    $348,548              $430,844    $524,855

Long-term Assets
Long-term Assets                                        $150,000              $150,000    $150,000
Accumulated Depreciation                                  $3,600                $8,600     $14,600
Total Long-term Assets                                  $146,400              $141,400    $135,400
Total Assets                                            $494,948              $572,244    $660,255

Liabilities and Capital                                  FY 2011               FY 2012    FY 2013

Current Liabilities
Accounts Payable                                         $40,455                $32,657    $33,616
Current Borrowing                                             $0                     $0         $0
Other Current Liabilities                                     $0                     $0         $0
Subtotal Current Liabilities                             $40,455                $32,657    $33,616

Long-term Liabilities                                         $0                     $0         $0
Total Liabilities                                        $40,455                $32,657    $33,616

Paid-in Capital                                         $347,000              $347,000    $347,000
Retained Earnings                                        $24,000              $107,493    $192,587
Earnings                                                 $83,493               $85,093     $87,052
Total Capital                                           $454,493              $539,587    $626,639
Total Liabilities and Capital                           $494,948              $572,244    $660,255

Net Worth                                               $454,493              $539,587    $626,639




[Name], Owner – Tel. XXX-XXX-XXXX                                                                    Page 19
                                   [Company Name]

7.6 Business Ratios

    The following table presents important ratios from the Masonry Contractors industry, as determined by the Standard Industry
    Classification (SIC) Index code 1741.

Table: Ratios

Ratio Analysis
                                                      FY 2011         FY 2012        FY 2013        Industry Profile
Sales Growth                                          608.28%           3.00%          3.00%                 9.02%

Percent of Total Assets
Other Current Assets                                   17.33%         14.55%          12.30%               36.38%
Total Current Assets                                   63.76%         70.62%          76.21%               79.41%
Long-term Assets                                       36.24%         29.38%          23.79%               20.59%
Total Assets                                          100.00%        100.00%         100.00%              100.00%

Current Liabilities                                    10.01%           6.79%          5.91%               40.93%
Long-term Liabilities                                   0.00%           0.00%          0.00%                9.50%
Total Liabilities                                      10.01%           6.79%          5.91%               50.43%
Net Worth                                              89.99%          93.21%         94.09%               49.57%

Percent of Sales
Sales                                                 100.00%        100.00%         100.00%              100.00%
Gross Margin                                           59.72%         59.72%          59.72%               22.08%
Selling, General & Administrative Expenses             18.65%         21.93%          23.02%                7.38%

Advertising Expenses                                    3.29%           6.67%          6.35%                 0.60%
Profit Before Interest and Taxes                       22.28%          22.04%         21.89%                 1.59%

Main Ratios
Current                                                   6.37           10.41          12.91                 1.66
Quick                                                     6.37           10.41          12.91                 1.27
Total Debt to Total Assets                             10.01%           6.79%          5.91%               53.01%
Pre-tax Return on Net Worth                            32.81%          27.10%         23.22%               16.06%
Pre-tax Return on Assets                               29.53%          25.26%         21.85%                7.55%




[Name], Owner – Tel. XXX-XXX-XXXX                                                                                      Page 20
                            [Company Name]


Additional Ratios                    FY 2011    FY 2012    FY 2013
Net Profit Margin                     15.59%     15.43%     15.32%    n.a
Return on Equity                      22.97%     18.97%     16.25%    n.a

Activity Ratios
Accounts Payable Turnover                9.54      12.17      12.17   n.a
Payment Days                               27         34         30   n.a
Total Asset Turnover                     1.33       1.15       1.00   n.a

Debt Ratios
Debt to Net Worth                        0.11       0.07       0.06   n.a
Current Liab. to Liab.                   1.00       1.00       1.00   n.a

Liquidity Ratios
Net Working Capital                  $217,093   $307,187   $400,239   n.a
Interest Coverage                        0.00       0.00       0.00   n.a

Additional Ratios
Assets to Sales                          0.75       0.87       1.00   n.a
Current Debt/Total Assets                10%         7%         6%    n.a
Acid Test                                6.37      10.41      12.91   n.a
Sales/Net Worth                          1.47       1.23       1.06   n.a
Dividend Payout                          0.00       0.00       0.00   n.a




[Name], Owner – Tel. XXX-XXX-XXXX                                           Page 21
                                                                             Appendix

Table: Sales Forecast

Sales Forecast
                                        Oct       Nov       Dec       Jan       Feb       Mar       Apr       May       Jun        Jul      Aug       Sep
Sales
Construction Jobs               0%   $30,195   $31,101   $32,034   $32,995   $33,985   $35,005   $36,055   $37,137   $38,251   $39,399   $40,581   $41,798
Sub-Contractor Jobs             0%    $5,000    $5,500    $6,050    $6,655    $7,321    $8,053    $8,858    $9,744   $10,718   $11,790   $12,969   $14,266
Total Sales                          $35,195   $36,601   $38,084   $39,650   $41,306   $43,058   $44,913   $46,881   $48,969   $51,189   $53,550   $56,064

Direct Cost of Sales                    Oct       Nov       Dec       Jan       Feb       Mar       Apr       May       Jun        Jul      Aug       Sep
Materials and Supplies               $15,198   $15,654   $16,124   $16,608   $17,106   $17,619   $18,148   $18,692   $19,253   $19,831   $20,426   $21,039
Other                                     $0        $0        $0        $0        $0        $0        $0        $0        $0        $0        $0        $0
Subtotal Direct Cost of Sales        $15,198   $15,654   $16,124   $16,608   $17,106   $17,619   $18,148   $18,692   $19,253   $19,831   $20,426   $21,039




                                                                                                                                                             Page 1
                                                                   Appendix

Table: Personnel

Personnel Plan
                                 Oct      Nov      Dec      Jan       Feb       Mar      Apr      May      Jun       Jul     Aug      Sep
Employees                 0%      $0       $0       $0       $0        $0        $0       $0       $0       $0       $0       $0       $0
Independent Contractors   0%   $5,186   $5,186   $5,186   $5,186    $5,186    $5,186   $5,186   $5,186   $5,186   $5,186   $5,186   $5,186
Total People                       3        3        3        3         3         3        3        3        3        3        3        3


Total Payroll                  $5,186   $5,186   $5,186   $5,186    $5,186    $5,186   $5,186   $5,186   $5,186   $5,186   $5,186   $5,186




                                                                                                                                             Page 2
                                                                                Appendix

Table: Profit and Loss

Pro Forma Profit and Loss
                                                   Oct       Nov       Dec       Jan       Feb       Mar       Apr      May        Jun        Jul       Aug       Sep
Sales                                          $35,195   $36,601   $38,084   $39,650   $41,306   $43,058   $44,913   $46,881   $48,969   $51,189    $53,550   $56,064
Direct Cost of Sales                           $15,198   $15,654   $16,124   $16,608   $17,106   $17,619   $18,148   $18,692   $19,253   $19,831    $20,426   $21,039
Other                                               $0        $0        $0        $0        $0        $0        $0        $0        $0        $0         $0        $0
Total Cost of Sales                            $15,198   $15,654   $16,124   $16,608   $17,106   $17,619   $18,148   $18,692   $19,253   $19,831    $20,426   $21,039

Gross Margin                                   $19,997   $20,947   $21,960   $23,042   $24,200   $25,439   $26,765   $28,189   $29,716   $31,358    $33,124   $35,025
Gross Margin %                                 56.82%    57.23%    57.66%    58.11%    58.59%    59.08%    59.59%    60.13%    60.68%    61.26%     61.86%    62.47%


Expenses
Payroll                                         $5,186    $5,186    $5,186    $5,186    $5,186    $5,186    $5,186    $5,186    $5,186    $5,186     $5,186    $5,186
Sales and Marketing and Other Expenses            $538      $554      $571      $588      $606      $624      $643      $662      $682      $702       $723      $745
Depreciation                                      $300      $300      $300      $300      $300      $300      $300      $300      $300      $300       $300      $300
Auto                                            $3,237    $3,334    $3,434    $3,537    $3,643    $3,752    $3,865    $3,981    $4,100    $4,223     $4,350    $4,480
Licenses                                            $0        $0        $0        $0        $0        $0        $0        $0      $926        $0         $0        $0
Utilities                                         $588      $606      $624      $643      $662      $682      $702      $723      $745      $767       $790      $814
Insurance                                       $7,923        $0        $0    $7,923        $0        $0        $0    $7,923        $0        $0         $0    $7,923
Repairs                                             $0        $0        $0        $0        $0    $2,820        $0        $0        $0        $0         $0        $0
Office Expense                           15%      $479      $479      $479      $479      $479      $479      $479      $479      $479      $479       $479      $479
Supplies                                 15%      $260      $260      $260      $260      $260      $260      $260      $260      $260      $260       $260      $260
Legal/Professional Fees                         $2,369    $2,369    $2,369    $2,369    $2,369    $2,369    $2,369    $2,369    $2,369    $2,369     $2,369    $2,369

Total Operating Expenses                       $20,880   $13,088   $13,223   $21,285   $13,505   $16,472   $13,804   $21,883   $15,047   $14,286    $14,457   $22,556

Profit Before Interest and Taxes                ($883)    $7,859    $8,737    $1,757   $10,695    $8,967   $12,961    $6,306   $14,669   $17,072    $18,667   $12,469
EBITDA                                          ($583)    $8,159    $9,037    $2,057   $10,995    $9,267   $13,261    $6,606   $14,969   $17,372    $18,967   $12,769
 Interest Expense                                   $0        $0        $0        $0        $0        $0        $0        $0        $0        $0         $0        $0
 Taxes Incurred                                 ($265)    $2,358    $2,621      $527    $3,209    $2,690    $3,888    $1,892    $4,401    $5,122     $5,600    $3,741

Net Profit                                      ($618)    $5,501    $6,116    $1,230    $7,487    $6,277    $9,073    $4,414   $10,268   $11,950    $13,067    $8,728
Net Profit/Sales                               -1.76%    15.03%    16.06%     3.10%    18.12%    14.58%    20.20%     9.42%    20.97%    23.35%     24.40%    15.57%




                                                                                                                                                                        Page 3
                                                                                   Appendix

Table: Cash Flow

Pro Forma Cash Flow
                                                   Oct       Nov        Dec          Jan        Feb        Mar         Apr       May        Jun         Jul       Aug        Sep
Cash Received

Cash from Operations
Cash Sales                                      $35,195   $36,601    $38,084     $39,650     $41,306    $43,058    $44,913    $46,881    $48,969    $51,189    $53,550    $56,064
Subtotal Cash from Operations                   $35,195   $36,601    $38,084     $39,650     $41,306    $43,058    $44,913    $46,881    $48,969    $51,189    $53,550    $56,064

Additional Cash Received
Sales Tax, VAT, HST/GST Received        0.00%        $0        $0         $0          $0          $0         $0         $0         $0         $0         $0         $0         $0
New Current Borrowing                                $0        $0         $0          $0          $0         $0         $0         $0         $0         $0         $0         $0
New Other Liabilities (interest-free)                $0        $0         $0          $0          $0         $0         $0         $0         $0         $0         $0         $0
New Long-term Liabilities                            $0        $0         $0          $0          $0         $0         $0         $0         $0         $0         $0         $0
Sales of Other Current Assets                        $0        $0         $0          $0          $0         $0         $0         $0         $0         $0         $0         $0
Sales of Long-term Assets                            $0        $0         $0          $0          $0         $0         $0         $0         $0         $0         $0         $0
New Investment Received                              $0        $0   $341,000          $0          $0         $0         $0         $0         $0         $0         $0         $0
Subtotal Cash Received                          $35,195   $36,601   $379,084     $39,650     $41,306    $43,058    $44,913    $46,881    $48,969    $51,189    $53,550    $56,064

Expenditures                                       Oct       Nov        Dec          Jan        Feb        Mar         Apr       May        Jun         Jul       Aug        Sep

Expenditures from Operations
Cash Spending                                    $5,186    $5,186     $5,186      $5,186      $5,186     $5,186     $5,186     $5,186     $5,186     $5,186     $5,186     $5,186
Bill Payments                                    $1,011   $30,170    $25,643     $26,697     $32,781    $28,432    $31,264    $30,575    $36,855    $33,233    $33,794    $35,226
Subtotal Spent on Operations                     $6,197   $35,356    $30,829     $31,883     $37,967    $33,618    $36,450    $35,761    $42,041    $38,419    $38,980    $40,412

Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out                    $0        $0         $0           $0         $0         $0         $0         $0         $0         $0         $0         $0
Principal Repayment of Current                      $0        $0         $0           $0         $0         $0         $0         $0         $0         $0         $0         $0
Borrowing
Other Liabilities Principal Repayment               $0        $0         $0           $0         $0         $0         $0         $0         $0         $0         $0         $0
Long-term Liabilities Principal                     $0        $0         $0           $0         $0         $0         $0         $0         $0         $0         $0         $0
Repayment
Purchase Other Current Assets                        $0        $0         $0     $40,000          $0         $0         $0         $0         $0         $0         $0         $0
Purchase Long-term Assets                            $0        $0         $0    $150,000          $0         $0         $0         $0         $0         $0         $0         $0
Dividends                                            $0        $0         $0          $0          $0         $0         $0         $0         $0         $0         $0         $0
Subtotal Cash Spent                              $6,197   $35,356    $30,829    $221,883     $37,967    $33,618    $36,450    $35,761    $42,041    $38,419    $38,980    $40,412

Net Cash Flow                                   $28,998    $1,245   $348,255   ($182,233)     $3,339     $9,440     $8,463    $11,120     $6,928    $12,770    $14,570    $15,652
Cash Balance                                    $28,998   $30,243   $378,498     $196,265   $199,605   $209,044   $217,508   $228,627   $235,555   $248,326   $262,895   $278,548



                                                                                                                                                                         Page 4
                                                                                       Appendix

Table: Balance Sheet

Pro Forma Balance Sheet
                                                       Oct       Nov        Dec        Jan        Feb        Mar         Apr       May        Jun         Jul       Aug        Sep
Assets                          Starting Balances

Current Assets
Cash                                          $0    $28,998   $30,243   $378,498   $196,265   $199,605   $209,044   $217,508   $228,627   $235,555   $248,326   $262,895   $278,548
Other Current Assets                     $30,000    $30,000   $30,000    $30,000    $70,000    $70,000    $70,000    $70,000    $70,000    $70,000    $70,000    $70,000    $70,000
Total Current Assets                     $30,000    $58,998   $60,243   $408,498   $266,265   $269,605   $279,044   $287,508   $298,627   $305,555   $318,326   $332,895   $348,548

Long-term Assets
Long-term Assets                              $0         $0        $0         $0   $150,000   $150,000   $150,000   $150,000   $150,000   $150,000   $150,000   $150,000   $150,000
Accumulated Depreciation                      $0       $300      $600       $900     $1,200     $1,500     $1,800     $2,100     $2,400     $2,700     $3,000     $3,300     $3,600
Total Long-term Assets                        $0     ($300)    ($600)     ($900)   $148,800   $148,500   $148,200   $147,900   $147,600   $147,300   $147,000   $146,700   $146,400
Total Assets                             $30,000    $58,698   $59,643   $407,598   $415,065   $418,105   $427,244   $435,408   $446,227   $452,855   $465,326   $479,595   $494,948

Liabilities and Capital                                Oct       Nov        Dec        Jan        Feb        Mar         Apr       May        Jun         Jul       Aug        Sep

Current Liabilities
Accounts Payable                              $0    $29,316   $24,760    $25,599    $31,836    $27,389    $30,252    $29,342    $35,748    $32,108    $32,628    $33,831    $40,455
Current Borrowing                             $0         $0        $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
Other Current Liabilities                     $0         $0        $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
Subtotal Current Liabilities                  $0    $29,316   $24,760    $25,599    $31,836    $27,389    $30,252    $29,342    $35,748    $32,108    $32,628    $33,831    $40,455

Long-term Liabilities                         $0         $0        $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
Total Liabilities                             $0    $29,316   $24,760    $25,599    $31,836    $27,389    $30,252    $29,342    $35,748    $32,108    $32,628    $33,831    $40,455

Paid-in Capital                           $6,000     $6,000    $6,000   $347,000   $347,000   $347,000   $347,000   $347,000   $347,000   $347,000   $347,000   $347,000   $347,000
Retained Earnings                      ($17,230)    $24,000   $24,000    $24,000    $24,000    $24,000    $24,000    $24,000    $24,000    $24,000    $24,000    $24,000    $24,000
Earnings                                 $41,230     ($618)    $4,883    $10,999    $12,229    $19,716    $25,992    $35,065    $39,479    $49,748    $61,698    $74,765    $83,493
Total Capital                            $30,000    $29,382   $34,883   $381,999   $383,229   $390,716   $396,992   $406,065   $410,479   $420,748   $432,698   $445,765   $454,493
Total Liabilities and Capital            $30,000    $58,698   $59,643   $407,598   $415,065   $418,105   $427,244   $435,408   $446,227   $452,855   $465,326   $479,595   $494,948

Net Worth                                $30,000    $29,382   $34,883   $381,999   $383,229   $390,716   $396,992   $406,065   $410,479   $420,748   $432,698   $445,765   $454,493




                                                                                                                                                                             Page 5
                                                               Appendix


				
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Description: This Business Plan for a Brick Masonry Services business allows entrepreneurs or business owners to create a comprehensive and professional business plan. This template form allows a business to outline the company's objectives and detail both current company information as well as any past performance. Companies should include a complete market analysis in their plan to help showcase why their business strategy will be effective in the market. Future company plans, including production targets, management strategy, and financial forecasting, should be used to demonstrate and confirm that the company's short-term and long-term objective can and will be met. This model plan can be customized to best fit the unique needs of any entrepreneur or owner that is seeking to create a strong business plan.