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Business Plan for Gas Station and Store

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Business Plan for Gas Station and Store Powered By Docstoc
					This Business Plan for a Gas Station and Store allows entrepreneurs or business
owners to create a comprehensive and professional business plan. This template form
allows a business to outline the company's objectives and detail both current company
information as well as any past performance. Companies should include a complete
market analysis in their plan to help showcase why their business strategy will be
effective in the market. Future company plans, including production targets,
management strategy, and financial forecasting, should be used to demonstrate and
confirm that the company's short-term and long-term objective can and will be met. This
model plan can be customized to best fit the unique needs of any entrepreneur or owner
that is seeking to create a strong business plan.
2010



   Business Plan

        COMPANY NAME


             ADDRESS

        CITY, STATE ZIP CODE

                Tel.

                Fax:

               Email:




                          OWNER’S NAME
                         COMPANY NAME
                                   DATE
                                      Confidentiality Agreement

The undersigned reader acknowledges that the information provided by COMPANY NAME in this
business plan is confidential; therefore, reader agrees not to disclose it without the express written
permission of COMPANY NAME.

It is acknowledged by reader that information to be furnished in this business plan is in all respects
confidential in nature, other than information which is in the public domain through other means
and that any disclosure or use of same by reader may cause serious harm or damage to COMPANY
NAME.

Upon request, this document is to be immediately returned to COMPANY NAME.

___________________
Signature


Name (typed or printed)

___________________
Date
                                                        Table of Contents



1.0 Executive Summary ........................................................................................................ 1
     Chart: Highlights ........................................................................................................... 1
  1.1 Objectives .................................................................................................................. 2
  1.2 Mission ...................................................................................................................... 2
  1.3 Keys to Success .......................................................................................................... 2
2.0 Company Summary ........................................................................................................ 2
  2.1 Company Ownership .................................................................................................... 2
  2.2 Company History ......................................................................................................... 2
     Table: Past Performance ................................................................................................. 3
     Chart: Past Performance ................................................................................................ 5
3.0 Products ........................................................................................................................ 5
4.0 Market Analysis Summary................................................................................................ 6
  4.1 Market Segmentation ................................................................................................... 6
     Table: Market Analysis ................................................................................................... 6
     Chart: Market Analysis (Pie) ........................................................................................... 7
  4.2 Target Market Segment Strategy ................................................................................... 7
  4.3 Industry Analysis......................................................................................................... 7
     4.3.1 Competition and Buying Patterns ............................................................................ 7
5.0 Strategy and Implementation Summary ............................................................................ 7
  5.1 SWOT Analysis ............................................................................................................ 8
     5.1.1 Strengths ............................................................................................................. 8
     5.1.2 Weaknesses ......................................................................................................... 8
     5.1.3 Opportunities ........................................................................................................ 9
     5.1.4 Threats ................................................................................................................ 9
  5.2 Competitive Edge ........................................................................................................ 9
  5.3 Marketing Strategy ...................................................................................................... 9
  5.4 Sales Strategy ............................................................................................................ 9
     5.4.1 Sales Forecast .................................................................................................... 10
       Table: Sales Forecast ................................................................................................ 10
       Chart: Sales Monthly ................................................................................................ 10
       Chart: Sales by Year ................................................................................................. 11
  5.5 Milestones ................................................................................................................ 11
     Table: Milestones ........................................................................................................ 11
     Chart: Milestones ........................................................................................................ 12
6.0 Management Summary ................................................................................................. 12
  6.1 Personnel Plan .......................................................................................................... 12
     Table: Personnel.......................................................................................................... 12
7.0 Financial Plan ............................................................................................................... 13
  7.1 Important Assumptions .............................................................................................. 13
  7.2 Break-even Analysis .................................................................................................. 13
     Table: Break-even Analysis ........................................................................................... 13
     Chart: Break-even Analysis........................................................................................... 13
  7.3 Projected Profit and Loss ............................................................................................ 13
     Table: Profit and Loss .................................................................................................. 14
     Chart: Profit Monthly.................................................................................................... 15
     Chart: Profit Yearly ...................................................................................................... 15
     Chart: Gross Margin Monthly ......................................................................................... 16
     Chart: Gross Margin Yearly ........................................................................................... 16
  7.4 Projected Cash Flow .................................................................................................. 17
     Table: Cash Flow ......................................................................................................... 17
     Chart: Cash ................................................................................................................ 19
  7.5 Projected Balance Sheet ............................................................................................. 19
     Table: Balance Sheet ................................................................................................... 19
  7.6 Business Ratios ......................................................................................................... 20
                                                                                                                              Page 1
                                                       Table of Contents



    Table: Ratios .............................................................................................................. 21
Table: Sales Forecast ............................................................................................................ 1
Table: Personnel .................................................................................................................. 2
Table: Personnel .................................................................................................................. 2
Table: Profit and Loss ........................................................................................................... 3
Table: Profit and Loss ........................................................................................................... 3
Table: Cash Flow .................................................................................................................. 5
Table: Cash Flow .................................................................................................................. 5
Table: Balance Sheet ............................................................................................................ 7
Table: Balance Sheet ............................................................................................................ 7




                                                                                                                            Page 2
                                          COMPANY NAME




1.0 Executive Summary
COMPANY NAME is a convenient store and gas station that has served the community for the last
40 years. As a staple in the community for gas and cooked food, COMPANY NAME is looking to
expand to a full service discount store. This convenience store is looking for funds that will allow
this already successful business to offer laundry services, discount groceries and an upgraded store
front.
   Industry:
   The gas station industry is fragmented industries with no real dominate company. The industry
   has revenue of over 115 billion of annually. In recent years, almost 127,000 gasoline service
   stations operated in the United States. These establishments took very different forms than
   they had before, with self-service islands and ancillary retail outlets—convenience stores,
   known as C-stores—creating major changes in the distribution of market share.
   Company Goals:
      Increase revenue by 30% by 2013.
      Increase product mix by 25%
      Add laundry service.
      Increase foot traffic by 12% annually.
   Our company has been a minority own business for 40 years and has the backing of the local
   community. Our goal is to increase the product we offer in hopes of additional revenue from our
   already existing client and customer base.




   Chart: Highlights




                                                                                              Page 1
                                          COMPANY NAME




1.1 Objectives
   COMPANY NAME has established three firm objectives it wishes to achieve in the next three
   years:
      To capture an increasing share of the commuter traffic passing through.
          To offer our customers superior products, at an affordable price.
   To provide customer service that is second to none.
1.2 Mission
   The mission of COMPANY NAME is to offer commuters competitive gas prices and great food.
   The company will make a healthy profit for its owners and provide a rewarding work
   environment for its employees.
1.3 Keys to Success
          The keys to success for COMPANY NAME are:
          Good quality products at competitive prices.
          Excellent customer service that will promote customer loyalty.
          A location that will assure that commuters will stop.
2.0 Company Summary
   COMPANY NAME is a convenience store and gas station in [INSERT TOWN]. OWNER’S NAME the
   current owner has seven years of experience in managing gas stations. OWNER’S NAME will
   focus on the commuters that pass through the town daily. They will offer its customers the best
   gas prices and quality food products.
2.1 Company Ownership
   OWNER’S NAME, the owner and operator of the business has had over seven years of
   management and retail experience. The store was purchased by OWNER’S NAME from his
   father whom owned the store for over 40 years. The ownership of this store understands the
   importance of building relationships with the local community.
2.2 Company History
   The COMPANY NAME store was formed as a sole proprietary company in 1970 in the state of
   [INSERT STATE] in the [INSERT COUNTY]. COMPANY NAME has been a minority owned and
   managed business for the last 40 years and has become a staple in the local community.




                                                                                            Page 2
                              COMPANY NAME




Table: Past Performance



   Past Performance

                                        FY 2008      FY 2009    FY 2010

   Sales                               $750,000     $785,000   $765,000

   Gross Margin                        $335,000     $335,000   $335,000

   Gross Margin %                       44.67%       42.68%     43.79%

   Operating Expenses                  $427,000     $431,000   $436,000

   Collection Period (days)                    0          0          0

   Inventory Turnover                        0.95       0.95       0.95




   Balance Sheet

                                        FY 2008      FY 2009    FY 2010




   Current Assets

   Cash                                 $10,000      $10,000    $10,000

   Accounts Receivable                        $0         $0         $0

   Inventory                             $7,100       $7,100     $7,100

   Other Current Assets                       $0         $0         $0

   Total Current Assets                 $17,100      $17,100    $17,100




   Long-term Assets

   Long-term Assets                    $150,000     $150,000   $150,000

   Accumulated Depreciation            $135,000     $135,000   $135,000

   Total Long-term Assets               $15,000      $15,000    $15,000




   Total Assets                         $32,100      $32,100    $32,100




   Current Liabilities

   Accounts Payable                           $0         $0         $0


                                                                    Page 3
                                            COMPANY NAME




Current Borrowing                                           $0          $0          $0

Other Current Liabilities (interest free)                   $0          $0          $0

Total Current Liabilities                                   $0          $0          $0




Long-term Liabilities                                       $0          $0          $0

Total Liabilities                                           $0          $0          $0




Paid-in Capital                                      $75,000       $75,000     $75,000

Retained Earnings                                   ($42,900)     ($42,900)   ($42,900)

Earnings                                                    $0          $0          $0

Total Capital                                        $32,100       $32,100     $32,100




Total Capital and Liabilities                        $32,100       $32,100     $32,100




Other Inputs

Payment Days                                                 0           0           0

Sales on Credit                                             $0          $0          $0

Receivables Turnover                                       0.00       0.00        0.00




                                                                                    Page 4
                                         COMPANY NAME




   Chart: Past Performance




3.0 Products
   There are over 4000 different skews that are offered on a daily basis at the Discount Corner
   store. The following is a general list of products.
      Cooked food
      Snacks
      Drinks
      Fuel
      Tobacco
      Alcohol
      Ice cream
      Pet food
   With the grant money they will be able to offer more products and services such as, groceries,
   and a laundry mat.




                                                                                            Page 5
                                         COMPANY NAME




4.0 Market Analysis Summary
   [INSERT TOWN] is a small town in [INSERT STATE] it has about 365 people, 125 households,
   and 90 families residing in the town. The population density was 996.4 people per square mile.
   There were 139 housing units at an average density of 379.5/sq mi (145.0/km²). The racial
   makeup of the town was 35.07% White, 63.56% African American and 1.37% Native American.
   Hispanic or Latino of any race were 5.48% of the population. There were 125 households out of
   which 30.4% had children under the age of 18 living with them, 48.0% were married couples
   living together, 18.4% had a female householder with no husband present, and 28.0% were
   non-families. 24.0% of all households were made up of individuals and 13.6% had someone
   living alone who was 65 years of age or older. The average household size was 2.92 and the
   average family size was 3.47. In the town the population was spread out with 28.8% under the
   age of 18, 7.9% from 18 to 24, 25.8% from 25 to 44, 23.6% from 45 to 64, and 14.0% who
   were 65 years of age or older. The median age was 38 years. For every 100 females there were
   85.3 males. For every 100 females age 18 and over, there were 89.8 males. The median
   income for a household in the town was $35,227.
   The median income for a family was $36,932. Males had a median income of $28,125 versus
   $24,688 for females. The per capita income for the town was $14,774. About 11.7% of families
   and 11.8% of the population were below the poverty line, including 12.8% of those under age
   18 and 23.3% of those ages 65 or over
4.1 Market Segmentation
   According to U.S. government statistics there are over 17,000 outlets selling fuel and discount
   food. Briefly stated, these outlets fall into the following categories:
      commuters
      Local community
      Fast food consumers
      tobacco users
      alcohol users
      discount food buyers
Table: Market Analysis



   Market Analysis

                                        2010       2011       2012       2013       2014

   Potential Customers        Growth                                                           CAGR

   Petrol users                  3%    14,375     14,806     15,250     15,708     16,179     3.00%

   local community               1%      369        373        377        381        385      1.07%

   Discount shopper              4%     3,125      3,250      3,380      3,515      3,656     4.00%

   fast food consumer            4%     4,895      5,079      5,269      5,467      5,672     3.75%

   Total                      3.27%    22,764     23,508     24,276     25,071     25,892     3.27%




                                                                                             Page 6
                                         COMPANY NAME




   Chart: Market Analysis (Pie)




4.2 Target Market Segment Strategy
   COMPANY NAME will focus on becoming a routine stop for the commuter traffic, not just for
   those people who need gas, but for those who are looking for a healthy, tasty snack on their
   drive, or need to pick up some small grocery item on their way home. We will aim to be more
   than a gas station to its customers; it will be a friendly place to stop for tired commuters.
4.3 Industry Analysis
   The US gas station industry includes about 22,000 establishments (single-location companies
   and units of multi-location companies) with combined annual revenue of about $115 billion.
   Although no major companies dominate, large oil companies own some stations. The industry is
   fragmented: the top 50 companies hold 30 percent of industry sales. The industry includes
   some truck stops but excludes establishments that are combination gas station/convenience
   stores. The volume of consumer and commercial driving drives demand. The profitability of
   individual companies depends on the ability to secure high-traffic locations, generate high-
   volume sales, and buy gas at the lowest possible cost. Large companies have advantages in
   purchasing and finance. Small companies can compete effectively by having superior locations.
   The industry is capital-intensive. Average annual revenue per worker is about $700,000. As
   more retailers added gas to their merchandising mix, the competitive landscape for gas stations
   expanded to include convenience stores, mass merchandiser, warehouse clubs, and grocery
   stores.
4.3.1 Competition and Buying Patterns
   Fuel for motor vehicles accounts for more than 80 percent of the industry sales. Major products
   sold include unleaded regular gas (about 60 percent of fuel sales) and diesel fuel (30 percent).
   Gas stations also sell unleaded mid-grade and unleaded premium gas. Truck stops tend to sell
   more diesel fuel, since most commercial vehicles run on diesel. Companies may offer repair
   services or car washes. Some truck stops offer food, phones, showers, and lounges. The buying
   pattern is very competitive and it is a price war for gas consumption.
5.0 Strategy and Implementation Summary
   COMPANY NAME uses a strategy of total market service.

                                                                                             Page 7
                                            COMPANY NAME




   Assumptions:
   1. Every person is a potential customer and all our potential markets will experience growth.
   2. Marketing to one segment of the population will lead to an expansion in overall market
      growth
5.1 SWOT Analysis
   Strengths of the business include great reputation with the community, gas station, large lot,
   huge potential, offers a variety of goods, essentially the cornerstone of the community.
   Weaknesses are attributed to an old infrastructure that composes the business. The weakness
   of the poor infrastructure includes a driveway deprived of paving and an old building since the
   inception of the business. Moreover, weakness can be attributed to out of service bathrooms,
   old gas pumps, business needs modernization (more advertising), not enough physical space,
   not enough inventory to compliment the needs of local consumers. Essentially, the remodeling
   of the business internally and externally will help alleviate many of the weaknesses in the
   business. The opportunity of the business lies in the fact that it has great potential in reviving
   the economic situation and moral of many of the residents in the Northwestern Edgecombe
   County through the formation of more jobs for members of the community, shortening travel
   time and lessen travel expenses for prospective shoppers in Northwestern Edgecombe County,
   and the beautification of the community by alluring more passersby to stop and spend money in
   the community. Furthermore, the business’ opportunity is more appealing due to its positioning
   in the center of the community. No threats to the business currently exist.
5.1.1 Strengths
      Strong relationships with suppliers that offer credit arrangements, flexibility, and response
       to special product requirements.
      Excellent and stable staff, offering personalized customer service.
      Great retail space that offers flexibility with a positive and attractive, inviting atmosphere.
      Strong merchandising and product presentation.
      Good referral relationships with complementary vendors, local realtors, and some designers.
      In-store complementary products through "The Window Seat" and "Antique Bureau" add
       interest, stability and revenue.
      High customer loyalty among repeat and high-dollar purchase customers.
5.1.2 Weaknesses
      Access to additional operating capital.
      Owners are still climbing the "retail experience curve."
      Location is not in a heavily traveled, traditional retail area.
      Challenges of the seasonality of the business.




                                                                                                  Page 8
                                           COMPANY NAME




5.1.3 Opportunities
      Growing market with a significant percentage of our target market still not knowing we
       exist.
      Strategic alliances offering sources for referrals and joint marketing activities to extend our
       reach.
      Promising activity from high levels of new home construction.
      Changes in design trends can initiate home updating, and therefore, generate sales.
      Increasing sales opportunities beyond our "100-mile" target area including several smaller
       communities that have produced a faithful following of customers.
      Internet potential for selling products to other markets.
5.1.4 Threats
      The downturn in the economy has impacted store sales--stock market predictors correlate
       with store sales.
      Expansion of national discount stores into the local market: including Target, Wal-Mart and
       Home Depot into our decorator fabric space.
      Competition from a national store; or a store with greater financing or product resources
       could enter the market.
      Continued price pressure due to competition or the weakening market reducing contribution
       margins.
      Dramatic changes in design, including fabric colors and styles, creates obsolete or less
       profitable inventory.
5.2 Competitive Edge
   Our competitive edge come in the service and products we offer. Our company will be able to
   offer a full range of products like, cooked food, snacks, drinks, and gas fueling stations. With
   the expansion we will be able to offer groceries, sit in area, and laundry mat.
5.3 Marketing Strategy
   The following sections illuminate the pricing, promotion and distribution strategies for COMPANY
   NAME.
5.4 Sales Strategy
   COMPANY NAME will keep its gas prices competitive with other stations in a fifty mile radius of
   the station in order to attract t commuters. Customers that purchase more than $10 worth of
   gas will be given 15% coupon on purchases in the store during the first month of operation, to
   encourage purchases and to introduce them to the concept of buying quality organic foods at
   the gas station. They will also add to their already growing customer base by adding a much
   needed laundry mat and grocery section to the store.




                                                                                                Page 9
                                         COMPANY NAME




5.4.1 Sales Forecast
   The following table and chart show the forecasted sales.
Table: Sales Forecast



   Sales Forecast

                                                         FY 2011    FY 2012    FY 2013

   Sales

   products                                             $612,000   $635,000   $655,000

   petrol sales                                         $153,000   $165,000   $175,000

   Total Sales                                          $765,000   $800,000   $830,000




   Direct Cost of Sales                                  FY 2011    FY 2012    FY 2013

   products                                              $72,000    $82,000    $92,000

   fuel                                                 $540,000   $550,000   $575,000

   Subtotal Direct Cost of Sales                        $612,000   $632,000   $667,000




   Chart: Sales Monthly




                                                                              Page 10
                                         COMPANY NAME




   Chart: Sales by Year




5.5 Milestones
   The accompanying milestone chart highlights our plan with specific dates. This schedule reflects
   our strong commitment to organization and detail.
Table: Milestones



   Milestones



   Milestone                Start Date       End Date        Budget        Manager     Department

   construct laundry         9/1/2010     12/31/2010       $250,000       OWNER’S              CEO
   mat                                                                      NAME
                                                                          OWNER’S
   expand fuel station       1/1/2011        3/1/2011      $100,000                            CEO
                                                                            NAME
                                                                          OWNER’S
   laundry mat            12/13/2010      12/31/2010       $130,000                            CEO
                                                                            NAME
   equipment
                                                                          OWNER’S
   expand store space      8/16/2010      11/30/2010       $185,000                            CEO
                                                                            NAME
   Totals                                                  $665,000




                                                                                           Page 11
                                        COMPANY NAME




   Chart: Milestones




6.0 Management Summary
   The role of management will be to oversee the future employees and to handle the financial
   aspect of the business, which includes purchasing supplies and paying necessary bills and
   employees.
6.1 Personnel Plan
   The cornerstone of the personnel plan is to maximize productivity and minimize the labor
   burden on the company's operating expenses. As we grow, we expect to see steady increases
   in our personnel to match the increases in sales.
Table: Personnel



   Personnel Plan

                                                           FY 2011         FY 2012        FY 2013

   Payroll                                                 $73,500        $75,000         $75,000

   Accountant/legal                                        $12,000        $12,000         $12,000

   Total People                                                 3               3               3




   Total Payroll                                           $85,500        $87,000         $87,000




                                                                                         Page 12
                                          COMPANY NAME




7.0 Financial Plan
      Growth will be moderate, cash balance always positive.
      Marketing will remain at or below 15% of sales.
      The company will invest residual profits into company expansion and personnel.
7.1 Important Assumptions
   Payroll burden is calculated at 12.65% made up of 7.65% social security, 2% unemployment,
   and 3% worker's compensation. Payables are assumed to reach levels equal to one month's
   operating expenses. Accounts receivable are assumed to be 45 days, although sales terms are
   net 30 and some sales require some payment in advance.
7.2 Break-even Analysis
   Our break-even analysis is summarized by the following chart and table.
Table: Break-even Analysis

   Break-even Analysis




   Monthly Revenue Break-even                  $61,719




   Assumptions:

   Average Percent Variable Cost               80%

   Estimated Monthly Fixed Cost                $12,344




   Chart: Break-even Analysis




7.3 Projected Profit and Loss
   The following chart and table will indicate projected profit and loss.


                                                                                        Page 13
                                      COMPANY NAME




Table: Profit and Loss

   Pro Forma Profit and Loss

                                       FY 2011       FY 2012    FY 2013

   Sales                               $765,000      $800,000   $830,000

   Direct Cost of Sales                $612,000      $632,000   $667,000

   Other Costs of Sales                $0            $0         $0

   Total Cost of Sales                 $612,000      $632,000   $667,000




   Gross Margin                        $153,000      $168,000   $163,000

   Gross Margin %                      20.00%        21.00%     19.64%




   Expenses

   Payroll                             $85,500       $87,000    $87,000

   Marketing/Promotion                 $7,200        $8,000     $8,000

   Depreciation                        $0            $0         $0

   Rent                                $30,000       $30,000    $30,000

   Utilities                           $5,100        $6,100     $7,100

   Insurance                           $7,500        $7,500     $7,500

   Payroll Taxes                       $12,825       $13,050    $13,050

   Other                               $0            $0         $0




   Total Operating Expenses            $148,125      $151,650   $152,650




   Profit Before Interest and Taxes    $4,875        $16,350    $10,350

   EBITDA                              $4,875        $16,350    $10,350

    Interest Expense                   $0            $0         $0

    Taxes Incurred                     $731          $2,453     $1,553




   Net Profit                          $4,144        $13,898    $8,798

   Net Profit/Sales                    0.54%         1.74%      1.06%


                                                                           Page 14
                        COMPANY NAME




Chart: Profit Monthly




Chart: Profit Yearly




                                       Page 15
                              COMPANY NAME




Chart: Gross Margin Monthly




Chart: Gross Margin Yearly




                                             Page 16
                                           COMPANY NAME




7.4 Projected Cash Flow
   Our projected cash flow is outlined in the following chart and table.
Table: Cash Flow



   Pro Forma Cash Flow

                                                            FY 2011         FY 2012    FY 2013

   Cash Received




   Cash from Operations

   Cash Sales                                               $61,200         $64,000    $66,400

   Cash from Receivables                                   $647,105        $733,406   $761,377

   Subtotal Cash from Operations                           $708,305        $797,406   $827,777




   Additional Cash Received

   Sales Tax, VAT, HST/GST Received                              $0             $0         $0

   New Current Borrowing                                         $0             $0         $0

   New Other Liabilities (interest-free)                         $0             $0         $0

   New Long-term Liabilities                                     $0             $0         $0

   Sales of Other Current Assets                                 $0             $0         $0

   Sales of Long-term Assets                                     $0             $0         $0

   New Investment Received                                 $625,000             $0         $0

   Subtotal Cash Received                                $1,333,305        $797,406   $827,777




                                                                                      Page 17
                                            COMPANY NAME




Expenditures                                                FY 2011    FY 2012    FY 2013




Expenditures from Operations

Cash Spending                                               $85,500    $87,000    $87,000

Bill Payments                                              $690,353   $700,710   $737,619

Subtotal Spent on Operations                               $775,853   $787,710   $824,619




Additional Cash Spent

Sales Tax, VAT, HST/GST Paid Out                                $0         $0         $0

Principal Repayment of Current Borrowing                        $0         $0         $0

Other Liabilities Principal Repayment                           $0         $0         $0

Long-term Liabilities Principal Repayment                       $0         $0         $0

Purchase Other Current Assets                              $500,000        $0         $0

Purchase Long-term Assets                                       $0         $0         $0

Dividends                                                       $0         $0         $0

Subtotal Cash Spent                                    $1,275,853     $787,710   $824,619




Net Cash Flow                                               $57,452     $9,696     $3,158

Cash Balance                                                $67,452    $77,149    $80,307




                                                                                 Page 18
                                        COMPANY NAME




   Chart: Cash




7.5 Projected Balance Sheet
   The table below outlines the projected balance sheet.


Table: Balance Sheet

   Pro Forma Balance Sheet

                                                       FY 2011    FY 2012    FY 2013

   Assets




   Current Assets

   Cash                                                $67,452    $77,149    $80,307

   Accounts Receivable                                 $56,695    $59,289    $61,512

   Inventory                                           $76,500    $81,582    $87,992

   Other Current Assets                               $500,000   $500,000   $500,000

   Total Current Assets                               $700,647   $718,019   $729,811




   Long-term Assets

   Long-term Assets                                   $150,000   $150,000   $150,000

   Accumulated Depreciation                           $135,000   $135,000   $135,000

   Total Long-term Assets                              $15,000    $15,000    $15,000

   Total Assets                                       $715,647   $733,019   $744,811


                                                                              Page 19
                                         COMPANY NAME




   Liabilities and Capital                              FY 2011           FY 2012           FY 2013




   Current Liabilities

   Accounts Payable                                     $54,404           $57,878          $60,872

   Current Borrowing                                         $0               $0                $0

   Other Current Liabilities                                 $0               $0                $0

   Subtotal Current Liabilities                         $54,404           $57,878          $60,872




   Long-term Liabilities                                     $0               $0                $0

   Total Liabilities                                    $54,404           $57,878          $60,872




   Paid-in Capital                                     $700,000          $700,000         $700,000

   Retained Earnings                                  ($42,900)         ($38,756)         ($24,859)

   Earnings                                              $4,144           $13,898           $8,798

   Total Capital                                       $661,244          $675,141         $683,939

   Total Liabilities and Capital                       $715,647          $733,019         $744,811




   Net Worth                                           $661,244          $675,141         $683,939



7.6 Business Ratios
   Business ratios for the years of this plan are shown below. Industry profile ratios based on the
   Standard Industrial.




                                                                                             Page 20
                                                COMPANY NAME




Table: Ratios

   Ratio Analysis

                                                FY 2011    FY 2012   FY 2013   Industry Profile

   Sales Growth                                 0.00%      4.58%     3.75%     0.90%




   Percent of Total Assets

   Accounts Receivable                          7.92%      8.09%     8.26%     3.08%

   Inventory                                    10.69%     11.13%    11.81%    34.49%

   Other Current Assets                         69.87%     68.21%    67.13%    36.97%

   Total Current Assets                         97.90%     97.95%    97.99%    74.54%

   Long-term Assets                             2.10%      2.05%     2.01%     25.46%

   Total Assets                                 100.00%    100.00%   100.00%   100.00%




   Current Liabilities                          7.60%      7.90%     8.17%     19.85%

   Long-term Liabilities                        0.00%      0.00%     0.00%     60.99%

   Total Liabilities                            7.60%      7.90%     8.17%     80.84%

   Net Worth                                    92.40%     92.10%    91.83%    19.16%




   Percent of Sales

   Sales                                        100.00%    100.00%   100.00%   100.00%

   Gross Margin                                 20.00%     21.00%    19.64%    27.14%

   Selling, General & Administrative Expenses   19.46%     19.26%    18.58%    10.03%

   Advertising Expenses                         0.94%      1.00%     0.96%     0.53%

   Profit Before Interest and Taxes             0.64%      2.04%     1.25%     2.92%




   Main Ratios

   Current                                      12.88      12.41     11.99     2.75

   Quick                                        11.47      11.00     10.54     1.01

   Total Debt to Total Assets                   7.60%      7.90%     8.17%     80.84%

   Pre-tax Return on Net Worth                  0.74%      2.42%     1.51%     75.81%

   Pre-tax Return on Assets                     0.68%      2.23%     1.39%     14.53%

                                                                                        Page 21
                               COMPANY NAME




Additional Ratios              FY 2011    FY 2012    FY 2013

Net Profit Margin              0.54%      1.74%      1.06%      n.a

Return on Equity               0.63%      2.06%      1.29%      n.a




Activity Ratios

Accounts Receivable Turnover   12.41      12.41      12.41      n.a

Collection Days                29         29         29         n.a

Inventory Turnover             8.00       8.00       7.87       n.a

Accounts Payable Turnover      13.69      12.17      12.17      n.a

Payment Days                   27         29         29         n.a

Total Asset Turnover           1.07       1.09       1.11       n.a




Debt Ratios

Debt to Net Worth              0.08       0.09       0.09       n.a

Current Liab. to Liab.         1.00       1.00       1.00       n.a




Liquidity Ratios

Net Working Capital            $646,244   $660,141   $668,939   n.a

Interest Coverage              0.00       0.00       0.00       n.a




Additional Ratios

Assets to Sales                0.94       0.92       0.90       n.a

Current Debt/Total Assets      8%         8%         8%         n.a

Acid Test                      10.43      9.97       9.53       n.a

Sales/Net Worth                1.16       1.18       1.21       n.a

Dividend Payout                0.00       0.00       0.00       n.a




                                                                      Page 22
                                                                 Appendix

Table: Sales Forecast



Sales Forecast

                          Sep       Oct       Nov       Dec        Jan       Feb       Mar       Apr       May       Jun       Jul       Aug

Sales

products                  $51,000   $51,000   $51,000   $51,000    $51,000   $51,000   $51,000   $51,000   $51,000   $51,000   $51,000   $51,000

petrol sales              $12,750   $12,750   $12,750   $12,750    $12,750   $12,750   $12,750   $12,750   $12,750   $12,750   $12,750   $12,750

Total Sales               $63,750   $63,750   $63,750   $63,750    $63,750   $63,750   $63,750   $63,750   $63,750   $63,750   $63,750   $63,750




Direct Cost of Sales      Sep       Oct       Nov       Dec        Jan       Feb       Mar       Apr       May       Jun       Jul       Aug

products                  $6,000    $6,000    $6,000    $6,000     $6,000    $6,000    $6,000    $6,000    $6,000    $6,000    $6,000    $6,000

fuel                      $45,000   $45,000   $45,000   $45,000    $45,000   $45,000   $45,000   $45,000   $45,000   $45,000   $45,000   $45,000

Subtotal Direct Cost of   $51,000   $51,000   $51,000   $51,000    $51,000   $51,000   $51,000   $51,000   $51,000   $51,000   $51,000   $51,000
Sales




                                                                                                                                         Page 1
                                                    Appendix

Table: Personnel



Personnel Plan

                   Sep      Oct      Nov      Dec       Jan      Feb      Mar      Apr      May      Jun      Jul      Aug

Payroll            $6,125   $6,125   $6,125   $6,125    $6,125   $6,125   $6,125   $6,125   $6,125   $6,125   $6,125   $6,125

Accountant/legal   $1,000   $1,000   $1,000   $1,000    $1,000   $1,000   $1,000   $1,000   $1,000   $1,000   $1,000   $1,000

Total People       3        3        3        3         3        3        3        3        3        3        3        3




Total Payroll      $7,125   $7,125   $7,125   $7,125    $7,125   $7,125   $7,125   $7,125   $7,125   $7,125   $7,125   $7,125




                                                                                                                       Page 2
                                                                     Appendix

Table: Profit and Loss



Pro Forma Profit and Loss

                             Sep       Oct       Nov       Dec        Jan       Feb       Mar       Apr       May       Jun       Jul       Aug

Sales                        $63,750   $63,750   $63,750   $63,750    $63,750   $63,750   $63,750   $63,750   $63,750   $63,750   $63,750   $63,750

Direct Cost of Sales         $51,000   $51,000   $51,000   $51,000    $51,000   $51,000   $51,000   $51,000   $51,000   $51,000   $51,000   $51,000

Other Costs of Sales         $0        $0        $0        $0         $0        $0        $0        $0        $0        $0        $0        $0

Total Cost of Sales          $51,000   $51,000   $51,000   $51,000    $51,000   $51,000   $51,000   $51,000   $51,000   $51,000   $51,000   $51,000




Gross Margin                 $12,750   $12,750   $12,750   $12,750    $12,750   $12,750   $12,750   $12,750   $12,750   $12,750   $12,750   $12,750

Gross Margin %               20.00%    20.00%    20.00%    20.00%     20.00%    20.00%    20.00%    20.00%    20.00%    20.00%    20.00%    20.00%




Expenses

Payroll                      $7,125    $7,125    $7,125    $7,125     $7,125    $7,125    $7,125    $7,125    $7,125    $7,125    $7,125    $7,125

Marketing/Promotion          $600      $600      $600      $600       $600      $600      $600      $600      $600      $600      $600      $600

Depreciation                 $0        $0        $0        $0         $0        $0        $0        $0        $0        $0        $0        $0

Rent                         $2,500    $2,500    $2,500    $2,500     $2,500    $2,500    $2,500    $2,500    $2,500    $2,500    $2,500    $2,500

Utilities                    $425      $425      $425      $425       $425      $425      $425      $425      $425      $425      $425      $425

Insurance                    $625      $625      $625      $625       $625      $625      $625      $625      $625      $625      $625      $625

Payroll Taxes          15%   $1,069    $1,069    $1,069    $1,069     $1,069    $1,069    $1,069    $1,069    $1,069    $1,069    $1,069    $1,069

Other                        $0        $0        $0        $0         $0        $0        $0        $0        $0        $0        $0        $0




Total Operating              $12,344   $12,344   $12,344   $12,344    $12,344   $12,344   $12,344   $12,344   $12,344   $12,344   $12,344   $12,344


                                                                                                                                             Page 3
                                                         Appendix

Expenses




Profit Before Interest   $406    $406    $406    $406     $406      $406    $406    $406    $406    $406    $406    $406
and Taxes

EBITDA                   $406    $406    $406    $406     $406      $406    $406    $406    $406    $406    $406    $406

 Interest Expense        $0      $0      $0      $0       $0        $0      $0      $0      $0      $0      $0      $0

 Taxes Incurred          $61     $61     $61     $61      $61       $61     $61     $61     $61     $61     $61     $61




Net Profit               $345    $345    $345    $345     $345      $345    $345    $345    $345    $345    $345    $345

Net Profit/Sales         0.54%   0.54%   0.54%   0.54%    0.54%     0.54%   0.54%   0.54%   0.54%   0.54%   0.54%   0.54%




                                                                                                                    Page 4
                                                                      Appendix

Table: Cash Flow



Pro Forma Cash Flow

                                 Sep        Oct       Nov       Dec       Jan       Feb       Mar       Apr       May       Jun       Jul       Aug

Cash Received




Cash from Operations

Cash Sales                       $5,100     $5,100    $5,100    $5,100    $5,100    $5,100    $5,100    $5,100    $5,100    $5,100    $5,100    $5,100

Cash from Receivables            $1,955     $58,650   $58,650   $58,650   $58,650   $58,650   $58,650   $58,650   $58,650   $58,650   $58,650   $58,650

Subtotal Cash from               $7,055     $63,750   $63,750   $63,750   $63,750   $63,750   $63,750   $63,750   $63,750   $63,750   $63,750   $63,750
Operations




Additional Cash
Received

Sales Tax, VAT,          0.00%   $0         $0        $0        $0        $0        $0        $0        $0        $0        $0        $0        $0
HST/GST Received

New Current Borrowing            $0         $0        $0        $0        $0        $0        $0        $0        $0        $0        $0        $0

New Other Liabilities            $0         $0        $0        $0        $0        $0        $0        $0        $0        $0        $0        $0
(interest-free)

New Long-term                    $0         $0        $0        $0        $0        $0        $0        $0        $0        $0        $0        $0
Liabilities

Sales of Other Current           $0         $0        $0        $0        $0        $0        $0        $0        $0        $0        $0        $0
Assets

Sales of Long-term               $0         $0        $0        $0        $0        $0        $0        $0        $0        $0        $0        $0
Assets

New Investment                   $625,000   $0        $0        $0        $0        $0        $0        $0        $0        $0        $0        $0
Received

Subtotal Cash Received           $632,055   $63,750   $63,750   $63,750   $63,750   $63,750   $63,750   $63,750   $63,750   $63,750   $63,750   $63,750


                                                                                                                                                Page 5
                                                                 Appendix



Expenditures             Sep        Oct         Nov       Dec       Jan       Feb       Mar       Apr       May       Jun       Jul       Aug




Expenditures from
Operations

Cash Spending            $7,125     $7,125      $7,125    $7,125    $7,125    $7,125    $7,125    $7,125    $7,125    $7,125    $7,125    $7,125

Bill Payments            $4,189     $123,366    $56,280   $56,280   $56,280   $56,280   $56,280   $56,280   $56,280   $56,280   $56,280   $56,280

Subtotal Spent on        $11,314    $130,491    $63,405   $63,405   $63,405   $63,405   $63,405   $63,405   $63,405   $63,405   $63,405   $63,405
Operations




Additional Cash Spent

Sales Tax, VAT,          $0         $0          $0        $0        $0        $0        $0        $0        $0        $0        $0        $0
HST/GST Paid Out

Principal Repayment of   $0         $0          $0        $0        $0        $0        $0        $0        $0        $0        $0        $0
Current Borrowing

Other Liabilities        $0         $0          $0        $0        $0        $0        $0        $0        $0        $0        $0        $0
Principal Repayment

Long-term Liabilities    $0         $0          $0        $0        $0        $0        $0        $0        $0        $0        $0        $0
Principal Repayment

Purchase Other Current   $500,000   $0          $0        $0        $0        $0        $0        $0        $0        $0        $0        $0
Assets

Purchase Long-term       $0         $0          $0        $0        $0        $0        $0        $0        $0        $0        $0        $0
Assets

Dividends                $0         $0          $0        $0        $0        $0        $0        $0        $0        $0        $0        $0

Subtotal Cash Spent      $511,314   $130,491    $63,405   $63,405   $63,405   $63,405   $63,405   $63,405   $63,405   $63,405   $63,405   $63,405




Net Cash Flow            $120,741   ($66,741)   $345      $345      $345      $345      $345      $345      $345      $345      $345      $345

Cash Balance             $130,741   $63,999     $64,345   $64,690   $65,035   $65,381   $65,726   $66,071   $66,417   $66,762   $67,107   $67,452

                                                                                                                                          Page 6
                                                                         Appendix


Table: Balance Sheet



Pro Forma Balance Sheet



                             Sep        Oct        Nov        Dec        Jan        Feb        Mar        Apr        May        Jun        Jul        Aug

Assets           Starting Balances




Current Assets

Cash             $10,000     $130,741   $63,999    $64,345    $64,690    $65,035    $65,381    $65,726    $66,071    $66,417    $66,762    $67,107    $67,452

Accounts         $0          $56,695    $56,695    $56,695    $56,695    $56,695    $56,695    $56,695    $56,695    $56,695    $56,695    $56,695    $56,695
Receivable

Inventory        $7,100      $76,500    $76,500    $76,500    $76,500    $76,500    $76,500    $76,500    $76,500    $76,500    $76,500    $76,500    $76,500

Other            $0          $500,000   $500,000   $500,000   $500,000   $500,000   $500,000   $500,000   $500,000   $500,000   $500,000   $500,000   $500,000
Current
Assets

Total            $17,100     $763,936   $697,194   $697,540   $697,885   $698,230   $698,576   $698,921   $699,266   $699,612   $699,957   $700,302   $700,647
Current
Assets




Long-term Assets

Long-term        $150,000    $150,000   $150,000   $150,000   $150,000   $150,000   $150,000   $150,000   $150,000   $150,000   $150,000   $150,000   $150,000
Assets

Accumulated      $135,000    $135,000   $135,000   $135,000   $135,000   $135,000   $135,000   $135,000   $135,000   $135,000   $135,000   $135,000   $135,000
Depreciation

Total Long-      $15,000     $15,000    $15,000    $15,000    $15,000    $15,000    $15,000    $15,000    $15,000    $15,000    $15,000    $15,000    $15,000
term Assets

Total Assets     $32,100     $778,936   $712,194   $712,540   $712,885   $713,230   $713,576   $713,921   $714,266   $714,612   $714,957   $715,302   $715,647




                                                                                                                                                 Page 7
                                                                            Appendix

Liabilities and Capital     Sep         Oct         Nov         Dec         Jan         Feb         Mar         Apr         May         Jun         Jul          Aug




Current Liabilities

Accounts        $0          $121,490    $54,404     $54,404     $54,404     $54,404     $54,404     $54,404     $54,404     $54,404     $54,404     $54,404      $54,404
Payable

Current         $0          $0          $0          $0          $0          $0          $0          $0          $0          $0          $0          $0           $0
Borrowing

Other           $0          $0          $0          $0          $0          $0          $0          $0          $0          $0          $0          $0           $0
Current
Liabilities

Subtotal        $0          $121,490    $54,404     $54,404     $54,404     $54,404     $54,404     $54,404     $54,404     $54,404     $54,404     $54,404      $54,404
Current
Liabilities




Long-term       $0          $0          $0          $0          $0          $0          $0          $0          $0          $0          $0          $0           $0
Liabilities

Total           $0          $121,490    $54,404     $54,404     $54,404     $54,404     $54,404     $54,404     $54,404     $54,404     $54,404     $54,404      $54,404
Liabilities




Paid-in         $75,000     $700,000    $700,000    $700,000    $700,000    $700,000    $700,000    $700,000    $700,000    $700,000    $700,000    $700,000     $700,000
Capital

Retained        ($42,900)   ($42,900)   ($42,900)   ($42,900)   ($42,900)   ($42,900)   ($42,900)   ($42,900)   ($42,900)   ($42,900)   ($42,900)   ($42,900)    ($42,900)
Earnings

Earnings        $0          $345        $691        $1,036      $1,381      $1,727      $2,072      $2,417      $2,763      $3,108      $3,453      $3,798       $4,144

Total Capital   $32,100     $657,445    $657,791    $658,136    $658,481    $658,827    $659,172    $659,517    $659,863    $660,208    $660,553    $660,898     $661,244

Total           $32,100     $778,936    $712,194    $712,540    $712,885    $713,230    $713,576    $713,921    $714,266    $714,612    $714,957    $715,302     $715,647
Liabilities
and Capital

Net Worth       $32,100     $657,445    $657,791    $658,136    $658,481    $658,827    $659,172    $659,517    $659,863    $660,208    $660,553    $660,898     $661,244




                                                                                                                                                             Page 8
                                                               Appendix


				
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Description: This Business Plan for a Gas Station and Store allows entrepreneurs or business owners to create a comprehensive and professional business plan. This template form allows a business to outline the company's objectives and detail both current company information as well as any past performance. Companies should include a complete market analysis in their plan to help showcase why their business strategy will be effective in the market. Future company plans, including production targets, management strategy, and financial forecasting, should be used to demonstrate and confirm that the company's short-term and long-term objective can and will be met. This model plan can be customized to best fit the unique needs of any entrepreneur or owner that is seeking to create a strong business plan.