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Business Plan for Therapy and Massage

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					Business Plan for Therapy
and Massage
This Business Plan for a Therapy and Massage business allows entrepreneurs or
business owners to create a comprehensive and professional business plan. This
template form allows a business to outline the company's objectives and detail both
current company information as well as any past performance. Companies should
include a complete market analysis in their plan to help showcase why their business
strategy will be effective in the market. Future company plans, including production
targets, management strategy, and financial forecasting, should be used to demonstrate
and confirm that the company's short-term and long-term objective can and will be met.
This model plan can be customized to best fit the unique needs of any entrepreneur or
owner that is seeking to create a strong business plan.
                                  [INSERT IMAGE/LOGO]




                                COMPANY NAME

                                       ADDRESS

                                  CITY, STATE ZIP CODE

                                          Tel.

                                          Fax:

                                         Email:




                                BUSINESS PLAN




© Copyright 2012 Docstoc Inc.                            1
                                      Confidentiality Agreement

The undersigned reader acknowledges that the information provided by COMPANY NAME in this
business plan is confidential; therefore, reader agrees not to disclose it without the express written
permission of COMPANY NAME.

It is acknowledged by reader that information to be furnished in this business plan is in all respects
confidential in nature, other than information which is in the public domain through other means
and that any disclosure or use of same by reader may cause serious harm or damage COMPANY
NAME.

Upon request, this document is to be immediately returned to COMPANY NAME.




___________________
Signature

___________________
Name (typed or printed)

___________________
Date

                   This is a business plan. It does not imply an offering of securities.




© Copyright 2012 Docstoc Inc.                                                          2
                                                               Table of Contents



1.0 Executive Summary .....................................................................................................................1
  1.1 Objectives ....................................................................................................................................1
  1.2 Mission...........................................................................................................................................1
  1.3 Keys to Success .........................................................................................................................2
2.0 Company Summary......................................................................................................................2
  2.1 Company Ownership................................................................................................................2
  2.2 Start-up Summary....................................................................................................................2
    Table: Start-up ..............................................................................................................................3
3.0 Products ............................................................................................................................................4
4.0 Market Analysis Summary.........................................................................................................4
  4.1 Market Segmentation ..............................................................................................................5
    Table: Market Analysis................................................................................................................5
  4.2 Target Market Segment Strategy .......................................................................................5
  4.3 Industry Analysis.......................................................................................................................6
    4.3.1 Competition and Buying Patterns ...............................................................................6
5.0 Strategy and Implementation Summary .............................................................................6
  5.1 Competitive Edge ......................................................................................................................6
  5.2 Marketing Strategy...................................................................................................................7
  5.3 Sales Strategy ............................................................................................................................7
    5.3.1 Sales Forecast ....................................................................................................................7
      Table: Sales Forecast ..............................................................................................................7
  5.4 Milestones ....................................................................................................................................8
    Table: Milestones ..........................................................................................................................9
6.0 Management Summary ..............................................................................................................9
  6.1 Personnel Plan ............................................................................................................................9
    Table: Personnel............................................................................................................................9
7.0 Financial Plan ................................................................................................................................10
  7.1 Start-up Funding .....................................................................................................................10
    Table: Start-up Funding ...........................................................................................................10
  7.2 Important Assumptions ........................................................................................................11
  7.3 Break-even Analysis ..............................................................................................................11
    Table: Break-even Analysis ....................................................................................................11
  7.4 Projected Profit and Loss .....................................................................................................12
    Table: Profit and Loss................................................................................................................12
  7.5 Projected Cash Flow...............................................................................................................15
    Table: Cash Flow .........................................................................................................................15
  7.6 Projected Balance Sheet ......................................................................................................16
    Table: Balance Sheet.................................................................................................................17
  7.7 Business Ratios ........................................................................................................................17
    Table: Ratios .................................................................................................................................18




                                                                                                                                                Page 1
                                             COMPANY NAME




1.0 Executive Summary

     COMPANY NAME is a start-up managed by OWNER’S NAME. OWNER’S NAME has extensive
     experience in the industry, and has maintained excellent reputations in this same industry. In
     addition, OWNER’S NAME is capable of handling the sales/management and
     finance/administration areas, respectively.

     OWNER’S NAME currently runs and manages a small practice located in Fremont, Ohio.

     The purpose of this plan is to raise grant funding in the amount of $400,000 to acquire real
     estate, attain equipment and supplies and to advertise the new facility to prospective clientele
     that are in need of physical therapy and wellness services Fremont, Ohio and the surrounding
     areas.




                               Highlights
      $300,000

      $270,000

      $240,000

      $210,000
                                                                          Sales
      $180,000

      $150,000                                                            Gross Margin

      $120,000                                                            Net Profit

       $90,000

       $60,000

       $30,000

           $0
                     2011             2012             2013



1.1 Objectives

1.    By January 1, 2012, expand the building and include a solar heated therapy pool and a new
   massage unit.
2.    Grow sales by 12/31/2012 to $250,000 through expanded services, a sophisticated website,
   and aggressive marketing to further attract medical referrals.
3.    Grow owner's draw plus profitability to a combined total of over $90,000 by 12/31/2013.

1.2 Mission

     The mission of the COMPANY NAME is to provide everyone residing within a 200
				
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Description: This Business Plan for a Therapy and Massage business allows entrepreneurs or business owners to create a comprehensive and professional business plan. This template form allows a business to outline the company's objectives and detail both current company information as well as any past performance. Companies should include a complete market analysis in their plan to help showcase why their business strategy will be effective in the market. Future company plans, including production targets, management strategy, and financial forecasting, should be used to demonstrate and confirm that the company's short-term and long-term objective can and will be met. This model plan can be customized to best fit the unique needs of any entrepreneur or owner that is seeking to create a strong business plan.