Business Plan for Salon

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									Business Plan for Salon
This Business Plan for a Salon allows entrepreneurs or business owners to create a
comprehensive and professional business plan. This template form allows a business
to outline the company's objectives and detail both current company information as well
as any past performance. Companies should include a complete market analysis in
their plan to help showcase why their business strategy will be effective in the market.
Future company plans, including production targets, management strategy, and
financial forecasting, should be used to demonstrate and confirm that the company's
short-term and long-term objective can and will be met. This model plan can be
customized to best fit the unique needs of any entrepreneur or owner that is seeking to
create a strong business plan.
                                  [INSERT IMAGE/LOGO]




                                COMPANY NAME
                                       ADDRESS

                                 CITY, STATE ZIP CODE

                                         Tel.

                                         Fax:

                                        Email:




                                BUSINESS PLAN




© Copyright 2012 Docstoc Inc.                           1
                                                       Confidentiality Agreement

The undersigned reader acknowledges that the information provided by COMPANY NAME in this business plan is confidential; therefore,
reader agrees not to disclose it without the express written permission of COMPANY NAME.

It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than
information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm
or damage to COMPANY NAME.

Upon request, this document is to be immediately returned to COMPANY NAME.




___________________
Signature

___________________
Name (typed or printed)

___________________
Date




                                    This is a business plan. It does not imply an offering of securities.




© Copyright 2012 Docstoc Inc.                                                                                   2
                                             Table of Contents



1.0 Executive Summary ................................................................................1
  1.1 Objectives ..........................................................................................3
  1.2 Mission ...............................................................................................4
  1.3 Keys to Success...................................................................................4
2.0 Company Summary ................................................................................4
  2.1 Company Ownership ............................................................................4
  2.2 Company History .................................................................................4
    Table: Past Performance..........................................................................5
3.0 Products and Services .............................................................................7
4.0 Market Analysis Summary........................................................................7
  4.1 Market Segmentation ...........................................................................7
    Table: Market Analysis ............................................................................8
  4.2 Target Market Segment Strategy ...........................................................9
  4.3 Service Business Analysis .....................................................................9
    4.3.1 Competition and Buying Patterns ......................................................9
5.0 Strategy and Implementation Summary ....................................................9
  5.1 Competitive Edge.................................................................................9
  5.2 Marketing Strategy ..............................................................................9
  5.3 Sales Strategy ...................................................................................10
    5.3.1 Sales Forecast..............................................................................10
      Table: Sales Forecast .........................................................................10
  5.4 Milestones.........................................................................................12
    Table: Milestones..................................................................................12
6.0 Management Summary..........................................................................12
  6.1 Personnel Plan ...................................................................................12
    Table: Personnel...................................................................................12
7.0 Financial Plan .......................................................................................13
7.0 Financial Plan .......................................................................................13
  7.1 Important Assumptions.......................................................................13
  7.2 Break-even Analysis ...........................................................................13
    Table: Break-even Analysis ....................................................................13
  7.3 Projected Profit and Loss .....................................................................14
    Table: Profit and Loss ............................................................................14
  7.4 Projected Cash Flow ...........................................................................17
    Table: Cash Flow ..................................................................................17
  7.5 Projected Balance Sheet......................................................................19
    Table: Balance Sheet ............................................................................19
  7.6 Business Ratios..................................................................................20
  7.6 Business Ratios..................................................................................20
    Table: Ratios........................................................................................20
Table: Sales Forecast ...................................................................................1
Table: Personnel ..........................................................................................2
Table: Personnel ..........................................................................................2
Table: Profit and Loss ...................................................................................3
Table: Profit and Loss ...................................................................................3
                                                                                                        Page 1
                                            Table of Contents



Table: Cash Flow .........................................................................................4
Table: Cash Flow .........................................................................................4
Table: Balance Sheet....................................................................................5




                                                                                                    Page 2
                                                    COMPANY NAME

1.0 Executive Summary

    COMPANY NAME is a full-service beauty salon dedicated to consistently providing high customer satisfaction by rendering excellent
    service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship. COMPANY NAME also
    maintains a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work.

    COMPANY NAME wants you to look and feel the best. The Company's mission is to continually exceed the client's expectations,
    providing them with the best services and products available. Everyone at COMPANY NAME is committed to creating more than just
    a hair or beauty experience. From classic looks to bold, trendy glamour, the salon's stylists can help client's achieve a personalized
    style that will leave them feeling polished and up-to-date.

    Award winning owner and stylist, OWNER’S NAME, has brought together an impressive team of talented, experienced salon
    professionals. The colorists and stylists have years of advanced training and participate in ongoing education and training to refine
    their skills. They are constantly seeking inspiration through fashion, art, travel, and the latest cultural trends.

    Mission: To supply services and products that enhances clients' physical appearance and mental relaxation.

    COMPANY NAME

    ADDRESS

    CITY, STATE ZIP CODE

    Tel.

    Fax:

    Email:

    Introduction

    COMPANY NAME is a full service beauty salon located in [INSERT TOWN]. It was opened by owner OWNER’S NAME in 2005.

    Location

    COMPANY NAME is a C Corporation originating in [INSERT TOWN]. , just outside of Metro [INSERT TOWN].

    The Company

    COMPANY NAME. is a beauty salon offering hair styling, manicures and pedicures, skin treatments and a full line of professional hair
    and skin care products.




OWNER’S NAME, Owner – Tel. [INSERT NUMBER]                                                                                      Page 1
                                                    COMPANY NAME

   Services

   Every cut and color we design takes into consideration the unique characteristics of each client. We want to help you achieve the right
   balance between current fashion and a style you can easily maintain on your own. You will enjoy incredible customer service in a
   friendly, relaxed environment.

   Women's Cuts: 35+

   Men's Cuts: 25+

   Kid's Cuts: 10+

   Wash and Style: 25+

   Special Occasion Styles: 55+

   Global Color: 55+

   Retouch: 45+

   Double Process: 60+

   Highlights: 65+

   Chemical Restructuring: 65+

   Relaxers and Thermal Straightening: Consultation Required

   Extensions: Consultation Required

   Make-up Application: 35+

   Eyelash Application: 15+

   Manicures: 25+

   Pedicures: 45+

   Waxing: 10+

   The Market

   COMPANY NAME has two distinct types of customers:

   [INSERT TOWN] Residents - 90% of sales

   Metro [INSERT TOWN] Residents - 10% of sales




OWNER’S NAME, Owner – Tel. [INSERT NUMBER]                                                                                      Page 2
                                                         COMPANY NAME

    Financial Considerations

    The current financial plan is for COMPANY NAME will be to obtain grant funding though one or many government and/or private
    grants in the sum of $250,000 in the first quarter of 2011. This financing will be utilized to purchase equipment, build an expansion to
    the current facility and to hire additional stylists and beauty technicians.

    The major focus for grant funding is as follows:

    1. The Salon is a 100% woman owned business

    2. All construction will timely and cost effective

    3. Purchased equipment will be the most energy efficient equipment available

    4. Hire employees; the Company will look to hire additional employees and contractors, therefore providing work and stimulating the
    local economy.




                                           Highlights
        $700,000


        $600,000


        $500,000
                                                                                                    Sales
        $400,000
                                                                                                    Gross Margin
        $300,000                                                                                    Net Profit

        $200,000


        $100,000


             $0
                           2011                      2012                 2013



1.1 Objectives

    COMPANY NAME objectives for the next three years of operation include:

         The expansion of a unique, upscale, innovative environment that will differentiate COMPANY NAME from other local beauty
          salons.
         Educating the community on what the the salon has to offer.
         The formation of an environment that will bring people with diverse interests and backgrounds together in a common forum.
         Excellent service and beauty enhancement items at a reasonable price.




OWNER’S NAME, Owner – Tel. [INSERT NUMBER]                                                                                        Page 3
                                                       COMPANY NAME

1.2 Mission

    COMPANY NAME aims to offer excellent service to clients at all times. Close personal attention to each client is essential to providing
    a quality experience for all clients; therefore, adequate personnel will be hired to ensure each client has the proper attention and
    beauty enhancement will in the company's care.

1.3 Keys to Success

    The keys to success in the Company's business are:

        Location: providing an easily accessible location for customers.
        Environment: providing an environment conducive to giving relaxing and professional service.
        Convenience: offering clients a wide range of services in one setting, and extended business hours.
        Reputation: reputation of the owner and other "beauticians" as providing superior personal service.

2.0 Company Summary

    COMPANY NAME sells a wide range of beauty services and products. COMPANY NAME provides quality hair, nail, and skin
    services, along with top lines of beauty products. What sets COMPANY NAME apart from the competition is the
    Company's commitment to providing all of these services in one convenient location.

    The location is strategically situated on one of the busiest streets in [INSERT TOWN]. It is a high profile area, with easy access from
    all parts of town

    COMPANY NAME is a salon managed by OWNER’S NAME. OWNER’S NAME has extensive experience in the beauty industry, and
    has maintained excellent reputations in this same industry. In addition, OWNER’S NAME is capable of handling the
    sales/management and finance/administration areas, respectively.

    See one of many customer testimonials below:

    [INSERT TESTIMONIAL]

2.1 Company Ownership

    COMPANY NAME is a privately owned C Corporation originating in [INSERT TOWN] owned 100% by OWNER’S NAME.

2.2 Company History

    Opening COMPANY NAME in 2005 was a dream come true for owner and stylist OWNER’S NAME. With many years as a colorist
    and stylist under her belt, it was then time to serve customers in an exciting new way. OWNER’S NAME is genuinely thrilled to
    bring clients a team of fantastic stylists, colorists, make-up artists and nail professionals to help clients develop their signature style.

    OWNER’S NAME has been fortunate to have participated in fashion shows, photo shoots, and area theater events. She has
    coordinated hair, make-up, and fashion for countless weddings, proms and group events OWNER’S NAME absolutely loves what she
    does and can’t wait to meet new clients to help them enjoy the ultimate Fringe Experience.




OWNER’S NAME, Owner – Tel. [INSERT NUMBER]                                                                                            Page 4
                                  COMPANY NAME

Table: Past Performance

Past Performance
                                                2008      2009      2010
Sales                                        $97,688   $93,054   $94,665
Gross Margin                                 $55,752   $58,505   $57,246
Gross Margin %                               57.07%    62.87%    60.47%
Operating Expenses                           $48,068   $54,311   $55,672
Inventory Turnover                             10.18      7.98      8.55

Balance Sheet
                                               2008      2009      2010

Current Assets
Cash                                          $2,100    $2,467    $1,576
Inventory                                     $4,121    $4,534    $4,218
Other Current Assets                          $2,100    $2,350    $3,500
Total Current Assets                          $8,321    $9,351    $9,294

Long-term Assets
Long-term Assets                                 $0     $9,000    $9,000
Accumulated Depreciation                         $0     $4,697    $5,054
Total Long-term Assets                           $0     $4,303    $3,946

Total Assets                                  $8,321   $13,654   $13,240




OWNER’S NAME, Owner – Tel. [INSERT NUMBER]                                 Page 5
                                                    COMPANY NAME


Current Liabilities
Accounts Payable                                                  $0     $6,628            $7,142
Current Borrowing                                                 $0         $0                $0
Other Current Liabilities (interest free)                         $0         $0                $0
Total Current Liabilities                                         $0     $6,628            $7,142

Long-term Liabilities                                             $0         $0                $0
Total Liabilities                                                 $0     $6,628            $7,142

Paid-in Capital                                                    $0        $0                $0
Retained Earnings                                              $8,321    $3,046            $1,907
Earnings                                                           $0    $3,980            $4,191
Total Capital                                                  $8,321    $7,026            $6,098

Total Capital and Liabilities                                  $8,321   $13,654           $13,240

Other Inputs
Payment Days                                                       0         0                 0




                                            Past Performance
       $100,000

        $90,000

        $80,000

        $70,000
                                                                                  Sales
        $60,000

        $50,000
                                                                                  Gross

        $40,000                                                                   Net

        $30,000

        $20,000

        $10,000

              $0
                                2008                2009        2010




OWNER’S NAME, Owner – Tel. [INSERT NUMBER]                                                          Page 6
                                                     COMPANY NAME

3.0 Products and Services

    COMPANY NAME is considered an upscale full-service beauty salon. The Company offers a wide range of services that include:

        Hair: cuts, relaxers, perms, colors, shampoo, conditioning, curling, reconstructing, weaving, waving.
        Nails: manicures, pedicures, polish, sculptured nails.
        Skin Care: European facials, body waxing, massage.

4.0 Market Analysis Summary

    [INSERT TOWN] is a city in the northwest part of [INSERT COUNTY] in the U.S. state of [INSERT STATE]. [INSERT TOWN] is a
    very large suburb with an array of traditional neighborhoods connected to the metropolitan area by freeways. The population was
    100,545 at the 2008 census. The 2009 Census Bureau Estimate places the population at 91,220.

    As of the census of 2008, there were 100,545 people, 38,089 households, and 28,071 families residing in the city. The population
    density was 2,815.0 per square mile (1,086.8/km²). There were 38,658 housing units at an average density of 1,082.3/sq mi
    (417.9/km²). The racial makeup of the city was 95.45% White, 0.95% African American, 0.22% Native American, 1.94% Asian, 0.01%
    Pacific Islander, 0.32% from other races, and 1.11% from two or more races. Hispanic or Latino of any race were 1.72% of the
    population. 16.3% were of Polish, 15.9% German, 11.2% Irish, 8.6% Italian and 8.5% English ancestry according to Census 2000.

    There were 38,089 households out of which 32.5% had children under the age of 18 living with them, 62.8% were married couples
    living together, 8.0% had a female householder with no husband present, and 26.3% were non-families. 22.9% of all households were
    made up of individuals and 11.1% had someone living alone who was 65 years of age or older. The average household size was 2.59
    and the average family size was 3.07.

    In the city the population was spread out with 23.8% under the age of 18, 6.3% was from 18 to 24, 28.7% was from 25 to 44, 24.3%
    was from 45 to 64, and 16.9% were 65 years of age or older. The median age was 40 years. For every 100 females there were 94.0
    males. For every 100 females age 18 and over, there were 90.8 males.

    According to a 2007 estimate, the median income for a household in the city was $70,844, and the median income for a family was
    $83,452. Males had a median income of $54,137 versus $35,273 for females. The per capita income for the city was $27,923. About
    2.0% of families and 3.2% of the population were below the poverty line, including 3.0% of those under age 18 and 5.2% of those age
    65 or over.

    COMPANY NAME is faced with the exciting opportunity of being the first-mover in the [INSERT TOWN] area suburban market. The
    consistent popularity of beauty salons, combined with the growing interest in finding newer and better area salons, has been proven to
    be a winning concept in other markets and will produce the same results in Livonia.

4.1 Market Segmentation

    COMPANY NAME primary targeted market consists of two main groups. These categories are: [NSERT TOWN] residents and Metro
    [INSERT TOWN] residents who want to travel a few miles away to frequent a high quality and personable salon. Refer to the
    following chart as a percentage view.




OWNER’S NAME, Owner – Tel. [INSERT NUMBER]                                                                                      Page 7
                                              COMPANY NAME

Table: Market Analysis

Market Analysis
                                  2011        2012        2013        2014        2015
Potential Customers      Growth                                                                     CAGR
Livonia Clients             5%      100,545     105,572     110,851     116,394     122,214         5.00%
Detroit Clients             5%       91,092      95,647     100,429     105,450     110,723         5.00%
Total                    5.00%      191,637     201,219     211,280     221,844     232,937         5.00%




                         Market Analysis (Pie)




                                                                                  Livonia Clients

                                                                                  Detroit Clients




OWNER’S NAME, Owner – Tel. [INSERT NUMBER]                                                                  Page 8
                                                      COMPANY NAME

4.2 Target Market Segment Strategy

    The target market for COMPANY NAME is for local residents and residents of nearby Metro [INSERT TOWN]. Referral marketing is
    the key type of marketing strategy utilized. Maintaining and further enhancing its reputation in the community is crucial to gaining
    additional market share of this target market.

4.3 Service Business Analysis

    The beauty salon business is lucrative. As a result, there are many businesses that provide quality service for clients in the same
    area as COMPANY NAME The beauty salon industry is split between large, commercially-run salons and smaller, locally-owned
    salons. COMPANY NAME will compete with the small to mid-sized salons which is where the main competition lies. The Company is
    confident that this will be a successful venture because of the quality of its salon and the capability of its staff, which is mentioned in
    more detail in the Personnel section.

4.3.1 Competition and Buying Patterns

    The key element in purchase decisions made at the COMPANY NAME client level is trust in the professional reputation and reliability
    of the beauty salon.

5.0 Strategy and Implementation Summary

    Skill at what the stylists at COMPANY NAME does, good customer service, and creating a pleasant environment for all customers will
    be important to implementing this business plan.

5.1 Competitive Edge

    COMPANY NAME wants to set itself apart from other beauty salons that may offer only one or two types of services. Having come
    from such a salon, OWNER’S NAME has realized, from talking with her clients, that they desire all of the services that COMPANY
    NAME is proposing, but they remain frustrated because they must get their hair done at one place, and nails done at another.
    Although the focus of COMPANY NAME is hair services, the Company does wish to offer its' clients the convenience of these other
    services in one location.

    The Company's business atmosphere will be a relaxing one where clients can kick back and be pampered. Drinks will be offered to
    clients as they enter for service. Televisions will be located in the waiting and hair-drying area.

5.2 Marketing Strategy

    The marketing strategy is a simple one: satisfied clients are COMPANY NAME best marketing tool. When a client leaves the business
    with a new look, he or she is broadcasting the Company's name and quality to the public. Most clients will be referrals from existing
    clients.

    No major advertising campaigns are anticipated. Research has shown that word of mouth is the best advertising for this type of
    business. COMPANY NAME will, however, run specials throughout the week. The Company will also ask clients for referrals, and
    reward them with discounted or free services depending on the number of clients they bring. COMPANY NAME will also offer
    discounts to the new clients who have been referred. There are plans for a lottery that will offer a free trip to, say, Cancun. A client
    would simply refer new clients to COMPANY NAME, and the Company will place a card in a box for each client he or she brings. The
    more they bring the more chances they have of winning the trip.




OWNER’S NAME, Owner – Tel. [INSERT NUMBER]                                                                                           Page 9
                                                     COMPANY NAME

5.3 Sales Strategy

    COMPANY NAME will make a significant profit through the excellent care of the Company's clientele. Even though COMPANY NAME
    charges less, the company will see more of a profit within the first year of this plan due to beneficial word-of-mouth advertising. The
    Company expects to double its' clientele every six months, for the first 18 months.

5.3.1 Sales Forecast

    The following table and charts show the Company's projected sales. COMPANY NAME expects income to increase steadily over the
    next three years, as the reputation of the salon, its stylists and services become apparent to the general public. .

    Note that COMPANY NAME lists no direct cost of sales here for services, only for products and supplies, since the service costs are
    more accurately tracked as regular monthly expenses for supplies in the Profit and Loss table.

Table: Sales Forecast

Sales Forecast
                                                                        2011                   2012                   2013
Sales
Owner                                                                $57,295                $60,160                $63,168
Stylist #1                                                           $57,295                $60,160                $61,964
Stylist #2                                                           $27,276                $28,640                $29,499
Stylist #3                                                           $27,054                $28,407                $29,827
Stylist #4                                                           $27,054                $28,407                $29,827
Nails and massage                                                    $34,067                $35,770                $37,559
Product sales                                                       $143,246               $150,408               $157,929
Skin care services                                                  $267,314               $275,333               $283,593
Total Sales                                                         $640,601               $667,285               $693,366

Direct Cost of Sales                                                    2011                   2012                   2013
Product Costs                                                         $7,709                 $8,094                 $8,499
Supplies                                                              $7,961                 $8,359                 $8,777
Subtotal Direct Cost of Sales                                        $15,670                $16,453                $17,276




OWNER’S NAME, Owner – Tel. [INSERT NUMBER]                                                                                     Page 10
                                                          COMPANY NAME


                                 Sales Monthly
    $80,000

                                                                                          Owner
    $70,000
                                                                                          Stylist #1
    $60,000
                                                                                          Stylist #2
    $50,000
                                                                                          Stylist #3
    $40,000
                                                                                          Stylist #4
    $30,000
                                                                                          Nails and massage
    $20,000                                                                               Product sales

    $10,000                                                                               Skin care services

        $0
                                                    Jul
               Jan




                           Mar

                                 Apr




                                             Jun
                     Feb




                                                                        Oct
                                       May




                                                           Aug

                                                                 Sep




                                                                              Nov

                                 Sales by Year                                      Dec


    $700,000
                                                                                          Owner

    $600,000                                                                              Stylist #1

    $500,000                                                                              Stylist #2

                                                                                          Stylist #3
    $400,000
                                                                                          Stylist #4
    $300,000
                                                                                          Nails and massage
    $200,000                                                                              Product sales

    $100,000                                                                              Skin care services

         $0
                       2011                  2012                      2013




OWNER’S NAME, Owner – Tel. [INSERT NUMBER]                                                                     Page 11
                                                      COMPANY NAME

5.4 Milestones

     The milestones table and chart show the specific detail about actual program activities that should be taking place during the year.
     During the year COMPANY NAME will be keeping track of implementation against plan, with reports on the timely completion of these
     activities as planned.

Table: Milestones

Milestones

Milestone                                Start Date       End Date         Budget                Manager          Department
Acquire updated equipment                10/3/2010       1/30/2011       $100,000           INSERT NAME               Owner
Building and expansion                   10/8/2010        3/1/2011        $60,000         INSERT NAME                 Owner
Hire additional stylists                10/18/2010       3/15/2011        $55,000         INSERT NAME                 Owner

Totals                                                                   $215,000


6.0 Management Summary

     COMPANY NAME will be organized and managed in a creative and innovative fashion to generate very high levels of customer
     satisfaction, and to create a working climate conducive to a high degree of personal development and economic satisfaction for
     employees.

     Training classes to help improve employee product knowledge and skills will be conducted on a regular basis. As the business grows,
     the Company will consider offering an employee benefit package to include health and vacation benefits for everyone.

6.1 Personnel Plan

     The personnel plan calls for a receptionist who will greet customers and receive payments for services and products.
     There are several hair stylists that work as independent contractors, one nail technician, one facialist, and a massage therapist.
     Everyone but the receptionist will be contract workers, and will be paid a sliding commission scale based on the amount of revenue
     created. Future plans include the hiring of another shampoo technician as the business expands.




Table: Personnel

Personnel Plan
                                                                 2011                        2012                       2013
Owner (Stylist)                                               $31,841                     $32,796                    $33,780
Receptionist                                                  $14,400                     $15,120                    $15,876
Shampoo Tech                                                  $25,362                     $26,123                    $26,907
Total People                                                         3                           5                          6

Total Payroll                                                 $71,603                     $74,039                    $76,563




OWNER’S NAME, Owner – Tel. [INSERT NUMBER]                                                                                      Page 12
                                                         COMPANY NAME

7.0 Financial Plan

    The Company's goal is to be a profitable business year after year. The business will not have to wait long for clients to learn about it
    since each new stylist added to the salon will already have an existing client base.

7.1 Important Assumptions

    The financials that are enclosed have a number of assumptions.

    COMPANY NAME did not use cost of goods sold in our calculations of net service sales, but included all related recurring expenses,
    such as payroll and supplies, in the operating expenses area of the profit and loss table. The only direct costs in the sales forecast are
    for projected product sales.

7.2 Break-even Analysis

    The break-even analysis shows that COMPANY NAME has a good balance of fixed costs and sufficient sales strength to remain
    healthy. This calculation is focused on service sales, and excludes costs related to product sales. This conservative forecast shows
    the salon just passing the break-even point throughout most of the first year, but the Company expects actual sales to be higher.

Table: Break-even Analysis

Break-even Analysis


Monthly Revenue Break-even                                                                                                  $14,016


Assumptions:
Average Percent Variable Cost                                                                                                    2%
Estimated Monthly Fixed Cost                                                                                                $13,674




                                                Break-even Analysis
         $8,000

         $6,000

         $4,000

         $2,000

               $0

       ($2,000)

       ($4,000)

       ($6,000)

       ($8,000)

      ($10,000)

      ($12,000)


                      $0            $4,000            $8,000          $12,000       $16,000       $20,000
                           $2,000            $6,000            $10,000       $14,000       $18,000       $22,000


OWNER’S NAME, Owner – Tel. [INSERT NUMBER]                                                                                        Page 13
                                                     COMPANY NAME

7.3 Projected Profit and Loss

     The following table shows our very conservative profit and loss projections for the next three years. The table includes the payments
     for all independently contracted stylists and technicians, as well for all regularly occurring supply expenses associated with service
     sales.

Table: Profit and Loss

Pro Forma Profit and Loss
                                                                              2011                  2012                   2013
Sales                                                                     $640,601              $667,285              $693,366
Direct Cost of Sales                                                       $15,670               $16,453               $17,276
Other Costs of Sales                                                            $0                    $0                    $0
Total Cost of Sales                                                        $15,670               $16,453                $17,276

Gross Margin                                                              $624,931              $650,832              $676,090
Gross Margin %                                                             97.55%                 97.53%                97.51%



Expenses
Payroll                                                                    $71,603               $74,039                $76,563
Marketing/Promotion                                                         $6,000                $6,000                 $6,000
Depreciation                                                                $1,200                $1,200                 $1,200
Rent                                                                       $22,740               $22,740                $22,740
Utilities                                                                   $4,200                $4,200                 $4,200
Insurance                                                                   $1,200                $1,200                 $1,200
Payroll Taxes                                                              $10,740               $11,106                $11,484
Independently contracted stylists                                          $40,400               $55,000                $69,000
Supplies                                                                    $6,000                 $6,000                $6,000

Total Operating Expenses                                                  $164,083              $181,485              $198,387

Profit Before Interest and Taxes                                          $460,848              $469,347              $477,703
EBITDA                                                                    $462,048              $470,547              $478,903
 Interest Expense                                                               $0                    $0                    $0
 Taxes Incurred                                                           $138,254              $140,804              $143,311

Net Profit                                                                $322,593              $328,543              $334,392
Net Profit/Sales                                                           50.36%                49.24%                48.23%




OWNER’S NAME, Owner – Tel. [INSERT NUMBER]                                                                                     Page 14
                                         COMPANY NAME


                                        Profit Monthly

    $40,000

    $36,000

    $32,000

    $28,000

    $24,000

    $20,000

    $16,000

    $12,000

     $8,000

     $4,000

        $0
               Jan   Feb   Mar   Apr   May   Jun    Jul   Aug   Sep    Oct   Nov   Dec




                                        Profit Yearly



    $320,000

    $280,000

    $240,000

    $200,000

    $160,000

    $120,000

     $80,000

     $40,000

         $0
                       2011                  2012                     2013




OWNER’S NAME, Owner – Tel. [INSERT NUMBER]                                               Page 15
                                           COMPANY NAME


                                   Gross Margin Monthly
    $80,000

    $70,000

    $60,000

    $50,000

    $40,000

    $30,000

    $20,000

    $10,000

        $0
               Jan   Feb   Mar   Apr     May   Jun    Jul   Aug   Sep    Oct   Nov   Dec




                                       Gross Margin Yearly


    $700,000

    $600,000

    $500,000

    $400,000

    $300,000

    $200,000

    $100,000

         $0
                       2011                    2012                     2013




OWNER’S NAME, Owner – Tel. [INSERT NUMBER]                                                 Page 16
                                                 COMPANY NAME

7.4 Projected Cash Flow

    COMPANY NAME expects to manage cash flow over the next three years simply by the growth of the cash flow of the business. The
    business will generate more than enough cash flow to cover all of its expenses.

Table: Cash Flow

Pro Forma Cash Flow
                                                                         2011             2012                2013
Cash Received

Cash from Operations
Cash Sales                                                           $640,601         $667,285            $693,366
Subtotal Cash from Operations                                        $640,601         $667,285            $693,366

Additional Cash Received
Sales Tax, VAT, HST/GST Received                                           $0               $0                  $0
New Current Borrowing                                                      $0               $0                  $0
New Other Liabilities (interest-free)                                      $0               $0                  $0
New Long-term Liabilities                                                  $0               $0                  $0
Sales of Other Current Assets                                              $0               $0                  $0
Sales of Long-term Assets                                                  $0               $0                  $0
New Investment Received                                              $250,000               $0                  $0
Subtotal Cash Received                                               $890,601         $667,285            $693,366

Expenditures                                                             2011             2012                2013

Expenditures from Operations
Cash Spending                                                         $71,603          $74,039             $76,563
Bill Payments                                                        $222,630         $269,314            $279,854
Subtotal Spent on Operations                                         $294,233         $343,353            $356,417

Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out                                           $0               $0                  $0
Principal Repayment of Current Borrowing                                   $0               $0                  $0
Other Liabilities Principal Repayment                                      $0               $0                  $0
Long-term Liabilities Principal Repayment                                  $0               $0                  $0
Purchase Other Current Assets                                              $0               $0                  $0
Purchase Long-term Assets                                            $160,000               $0                  $0
Dividends                                                                  $0               $0                  $0
Subtotal Cash Spent                                                  $454,233         $343,353            $356,417

Net Cash Flow                                                        $436,368         $323,932            $336,949
Cash Balance                                                         $437,944         $761,876          $1,098,824




OWNER’S NAME, Owner – Tel. [INSERT NUMBER]                                                                            Page 17
                                                     COMPANY NAME


                                         Cash

     $400,000


     $300,000


     $200,000
                                                                                         Net Cash Flow

                                                                                         Cash Balance
     $100,000


           $0



    ($100,000)
                                                     Jul
                 Jan




                             Mar

                                   Apr




                                               Jun
                       Feb




                                                                       Oct
                                         May




                                                           Aug

                                                                 Sep




                                                                             Nov

                                                                                   Dec




OWNER’S NAME, Owner – Tel. [INSERT NUMBER]                                                               Page 18
                                                  COMPANY NAME

7.5 Projected Balance Sheet

     As shown in the balance sheet, COMPANY NAME expects a healthy growth in net worth.

Table: Balance Sheet

Pro Forma Balance Sheet
                                                                2011                 2012        2013
Assets

Current Assets
Cash                                                        $437,944             $761,876   $1,098,824
Inventory                                                     $1,884               $1,978       $2,077
Other Current Assets                                          $3,500               $3,500       $3,500
Total Current Assets                                        $443,328             $767,354   $1,104,401

Long-term Assets
Long-term Assets                                            $169,000             $169,000     $169,000
Accumulated Depreciation                                      $6,254               $7,454       $8,654
Total Long-term Assets                                      $162,746             $161,546     $160,346
Total Assets                                                $606,074             $928,900   $1,264,747

Liabilities and Capital                                         2011                 2012        2013

Current Liabilities
Accounts Payable                                             $27,383              $21,666     $23,121
Current Borrowing                                                 $0                   $0          $0
Other Current Liabilities                                         $0                   $0          $0
Subtotal Current Liabilities                                 $27,383              $21,666     $23,121

Long-term Liabilities                                             $0                   $0          $0
Total Liabilities                                            $27,383              $21,666     $23,121

Paid-in Capital                                             $250,000             $250,000     $250,000
Retained Earnings                                             $6,098             $328,691     $657,234
Earnings                                                    $322,593             $328,543     $334,392
Total Capital                                               $578,691             $907,234   $1,241,626
Total Liabilities and Capital                               $606,074             $928,900   $1,264,747

Net Worth                                                   $578,691             $907,234   $1,241,626




OWNER’S NAME, Owner – Tel. [INSERT NUMBER]                                                               Page 19
                                                       COMPANY NAME

7.6 Business Ratios

     Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC)
     Index code 7231, Beauty Shops, are shown for comparison.

Table: Ratios

Ratio Analysis
                                                                    2011            2012            2013          Industry Profile
Sales Growth                                                     576.70%           4.17%           3.91%                   3.38%

Percent of Total Assets
Inventory                                                          0.31%           0.21%           0.16%                   3.21%
Other Current Assets                                               0.58%           0.38%           0.28%                  42.10%
Total Current Assets                                              73.15%          82.61%          87.32%                  58.87%
Long-term Assets                                                  26.85%          17.39%          12.68%                  41.13%
Total Assets                                                     100.00%         100.00%         100.00%                 100.00%

Current Liabilities                                                4.52%           2.33%           1.83%                  23.01%
Long-term Liabilities                                              0.00%           0.00%           0.00%                  26.33%
Total Liabilities                                                  4.52%           2.33%           1.83%                  49.34%
Net Worth                                                         95.48%          97.67%          98.17%                  50.66%

Percent of Sales
Sales                                                            100.00%         100.00%         100.00%                 100.00%
Gross Margin                                                      97.55%          97.53%          97.51%                 100.00%
Selling, General & Administrative Expenses                        47.20%          48.30%          49.28%                  69.81%
Advertising Expenses                                               0.19%           0.18%           0.17%                   2.48%
Profit Before Interest and Taxes                                  71.94%          70.34%          68.90%                   1.87%

Main Ratios
Current                                                             16.19           35.42           47.77                    1.67
Quick                                                               16.12           35.33           47.68                    1.27
Total Debt to Total Assets                                         4.52%           2.33%           1.83%                  62.66%
Pre-tax Return on Net Worth                                       79.64%          51.73%          38.47%                   7.32%
Pre-tax Return on Assets                                          76.04%          50.53%          37.77%                   2.73%




OWNER’S NAME, Owner – Tel. [INSERT NUMBER]                                                                                           Page 20
                                  COMPANY NAME


Additional Ratios                          2011         2012         2013
Net Profit Margin                        50.36%       49.24%       48.23%    n.a
Return on Equity                         55.75%       36.21%       26.93%    n.a

Activity Ratios
Inventory Turnover                            9.13       8.52         8.52   n.a
Accounts Payable Turnover                     8.87      12.17        12.17   n.a
Payment Days                                    28         34           29   n.a
Total Asset Turnover                          1.06       0.72         0.55   n.a

Debt Ratios
Debt to Net Worth                             0.05       0.02         0.02   n.a
Current Liab. to Liab.                        1.00       1.00         1.00   n.a

Liquidity Ratios
Net Working Capital                     $415,945     $745,688   $1,081,280   n.a
Interest Coverage                           0.00         0.00         0.00   n.a

Additional Ratios
Assets to Sales                               0.95       1.39         1.82   n.a
Current Debt/Total Assets                      5%         2%           2%    n.a
Acid Test                                    16.12      35.33        47.68   n.a
Sales/Net Worth                               1.11       0.74         0.56   n.a
Dividend Payout                               0.00       0.00         0.00   n.a




OWNER’S NAME, Owner – Tel. [INSERT NUMBER]                                         Page 21
                                                                             Appendix

Table: Sales Forecast

Sales Forecast
                                        Jan       Feb       Mar       Apr         May       Jun         Jul      Aug       Sep       Oct       Nov       Dec
Sales
Owner                           0%    $3,600    $3,780    $3,969    $4,167      $4,375    $4,594    $4,824     $5,065    $5,318    $5,584    $5,863    $6,156
Stylist #1                      0%    $3,600    $3,780    $3,969    $4,167      $4,375    $4,594    $4,824     $5,065    $5,318    $5,584    $5,863    $6,156
Stylist #2                      0%    $1,200    $1,332    $1,479    $1,642      $1,823    $2,024    $2,247     $2,494    $2,768    $3,072    $3,410    $3,785
Stylist #3                      0%    $1,700    $1,785    $1,874    $1,968      $2,066    $2,169    $2,277     $2,391    $2,511    $2,637    $2,769    $2,907
Stylist #4                      0%    $1,700    $1,785    $1,874    $1,968      $2,066    $2,169    $2,277     $2,391    $2,511    $2,637    $2,769    $2,907
Nails and massage               0%    $1,500    $1,665    $1,848    $2,051      $2,277    $2,527    $2,805     $3,114    $3,457    $3,837    $4,259    $4,727
Product sales                   0%    $9,000    $9,450    $9,922   $10,418     $10,939   $11,486   $12,060    $12,663   $13,296   $13,961   $14,659   $15,392
Skin care services              0%   $12,500   $13,750   $15,125   $16,638     $18,302   $20,132   $22,145    $24,360   $26,796   $29,476   $32,424   $35,666
Total Sales                          $34,800   $37,327   $40,060   $43,019     $46,223   $49,695   $53,459    $57,543   $61,975   $66,788   $72,016   $77,696

Direct Cost of Sales                    Jan       Feb       Mar        Apr         May       Jun        Jul       Aug       Sep       Oct       Nov       Dec
Product Costs                          $360      $396      $436       $480        $528      $581      $639       $703      $773      $850      $935    $1,028
Supplies                               $500      $525      $551       $579        $608      $638      $670       $704      $739      $776      $815      $856
Subtotal Direct Cost of Sales          $860      $921      $987     $1,059      $1,136    $1,219    $1,309     $1,407    $1,512    $1,626    $1,750    $1,884




                                                                                                                                                         Page 1
                                                     Appendix

Table: Personnel

Personnel Plan
                           Jan      Feb      Mar      Apr     May       Jun       Jul      Aug      Sep      Oct      Nov      Dec
Owner (Stylist)    0%   $2,000   $2,100   $2,205   $2,315   $2,431   $2,553   $2,681    $2,815   $2,956   $3,104   $3,259   $3,422
Receptionist       0%   $1,200   $1,200   $1,200   $1,200   $1,200   $1,200   $1,200    $1,200   $1,200   $1,200   $1,200   $1,200
Shampoo Tech       0%   $2,000   $2,020   $2,040   $2,060   $2,081   $2,102   $2,123    $2,144   $2,165   $2,187   $2,209   $2,231
Total People                 3        3        3        3        3        3        3         3        3        3        3        3


Total Payroll           $5,200   $5,320   $5,445   $5,575   $5,712   $5,855   $6,004    $6,159   $6,321   $6,491   $6,668   $6,853




                                                                                                                             Page 2
                                                                             Appendix

Table: Profit and Loss

Pro Forma Profit and Loss
                                              Jan       Feb       Mar       Apr      May        Jun        Jul       Aug       Sep       Oct       Nov       Dec
Sales                                     $34,800   $37,327   $40,060   $43,019   $46,223   $49,695   $53,459    $57,543   $61,975   $66,788   $72,016   $77,696
Direct Cost of Sales                         $860      $921      $987    $1,059    $1,136    $1,219    $1,309     $1,407    $1,512    $1,626    $1,750    $1,884
Other Costs of Sales                           $0        $0        $0        $0        $0        $0        $0         $0        $0        $0        $0        $0
Total Cost of Sales                          $860      $921      $987    $1,059    $1,136    $1,219    $1,309     $1,407    $1,512    $1,626    $1,750    $1,884

Gross Margin                              $33,940   $36,406   $39,073   $41,960   $45,087   $48,476   $52,150    $56,136   $60,463   $65,162   $70,266   $75,812
Gross Margin %                            97.53%    97.53%    97.54%    97.54%    97.54%    97.55%    97.55%     97.55%    97.56%    97.57%    97.57%    97.58%


Expenses
Payroll                                    $5,200    $5,320    $5,445    $5,575    $5,712    $5,855    $6,004     $6,159    $6,321    $6,491    $6,668    $6,853
Marketing/Promotion                          $500      $500      $500      $500      $500      $500      $500       $500      $500      $500      $500      $500
Depreciation                                 $100      $100      $100      $100      $100      $100      $100       $100      $100      $100      $100      $100
Rent                                       $1,895    $1,895    $1,895    $1,895    $1,895    $1,895    $1,895     $1,895    $1,895    $1,895    $1,895    $1,895
Utilities                                    $350      $350      $350      $350      $350      $350      $350       $350      $350      $350      $350      $350
Insurance                           15%      $100      $100      $100      $100      $100      $100      $100       $100      $100      $100      $100      $100
Payroll Taxes                       15%      $780      $798      $817      $836      $857      $878      $901       $924      $948      $974    $1,000    $1,028
Independently contracted stylists   15%    $2,700    $2,700    $2,700    $2,700    $3,700    $3,700    $3,700     $3,700    $3,700    $3,700    $3,700    $3,700
Supplies                            15%      $500      $500      $500      $500      $500      $500      $500       $500      $500      $500      $500      $500

Total Operating Expenses                  $12,125   $12,263   $12,407   $12,556   $13,714   $13,878   $14,050    $14,228   $14,414   $14,610   $14,813   $15,026

Profit Before Interest and Taxes          $21,815   $24,143   $26,666   $29,404   $31,373   $34,598   $38,100    $41,908   $46,049   $50,552   $55,453   $60,786
EBITDA                                    $21,915   $24,243   $26,766   $29,504   $31,473   $34,698   $38,200    $42,008   $46,149   $50,652   $55,553   $60,886
 Interest Expense                              $0        $0        $0        $0        $0        $0        $0         $0        $0        $0        $0        $0
 Taxes Incurred                            $6,545    $7,243    $8,000    $8,821    $9,412   $10,379   $11,430    $12,572   $13,815   $15,166   $16,636   $18,236

Net Profit                                $15,271   $16,900   $18,666   $20,583   $21,961   $24,218   $26,670    $29,336   $32,234   $35,387   $38,817   $42,550
Net Profit/Sales                          43.88%    45.28%    46.60%    47.85%    47.51%    48.73%    49.89%     50.98%    52.01%    52.98%    53.90%    54.77%




                                                                                                                                                           Page 3
                                                                                     Appendix

Table: Cash Flow

Pro Forma Cash Flow
                                                    Jan          Feb        Mar         Apr       May        Jun         Jul       Aug        Sep         Oct       Nov        Dec
Cash Received

Cash from Operations
Cash Sales                                       $34,800     $37,327     $40,060    $43,019    $46,223    $49,695    $53,459    $57,543    $61,975    $66,788    $72,016    $77,696
Subtotal Cash from Operations                    $34,800     $37,327     $40,060    $43,019    $46,223    $49,695    $53,459    $57,543    $61,975    $66,788    $72,016    $77,696

Additional Cash Received
Sales Tax, VAT, HST/GST Received        0.00%         $0          $0          $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
New Current Borrowing                                 $0          $0          $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
New Other Liabilities (interest-free)                 $0          $0          $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
New Long-term Liabilities                             $0          $0          $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
Sales of Other Current Assets                         $0          $0          $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
Sales of Long-term Assets                             $0          $0          $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
New Investment Received                         $250,000          $0          $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
Subtotal Cash Received                          $284,800     $37,327     $40,060    $43,019    $46,223    $49,695    $53,459    $57,543    $61,975    $66,788    $72,016    $77,696

Expenditures                                        Jan          Feb        Mar         Apr       May        Jun         Jul       Aug        Sep         Oct       Nov        Dec

Expenditures from Operations
Cash Spending                                     $5,200      $5,320      $5,445     $5,575     $5,712     $5,855     $6,004     $6,159     $6,321     $6,491     $6,668     $6,853
Bill Payments                                     $7,588     $13,393     $14,112    $14,923    $16,756    $18,353    $19,529    $20,817    $22,092    $23,475    $24,979    $26,614
Subtotal Spent on Operations                     $12,788     $18,713     $19,557    $20,498    $22,468    $24,208    $25,533    $26,976    $28,413    $29,966    $31,647    $33,467

Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out                     $0           $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
Principal Repayment of Current                       $0           $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
Borrowing
Other Liabilities Principal Repayment                $0           $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
Long-term Liabilities Principal                      $0           $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
Repayment
Purchase Other Current Assets                         $0          $0          $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
Purchase Long-term Assets                             $0    $160,000          $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
Dividends                                             $0          $0          $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
Subtotal Cash Spent                              $12,788    $178,713     $19,557    $20,498    $22,468    $24,208    $25,533    $26,976    $28,413    $29,966    $31,647    $33,467

Net Cash Flow                                   $272,012   ($141,386)    $20,503    $22,521    $23,755    $25,487    $27,926    $30,567    $33,562    $36,822    $40,369    $44,229
Cash Balance                                    $273,588     $132,202   $152,705   $175,226   $198,981   $224,468   $252,395   $282,962   $316,523   $353,346   $393,715   $437,944
                                                                                                                                                                           Page 4
                                                                                         Appendix


Table: Balance Sheet

Pro Forma Balance Sheet
                                                        Jan        Feb        Mar         Apr       May        Jun         Jul       Aug        Sep         Oct       Nov        Dec
Assets                          Starting Balances

Current Assets
Cash                                      $1,576    $273,588   $132,202   $152,705   $175,226   $198,981   $224,468   $252,395   $282,962   $316,523   $353,346   $393,715   $437,944
Inventory                                 $4,218      $3,358     $2,437     $1,450     $1,391     $1,255     $1,219     $1,309     $1,407     $1,512     $1,626     $1,750     $1,884
Other Current Assets                      $3,500      $3,500     $3,500     $3,500     $3,500     $3,500     $3,500     $3,500     $3,500     $3,500     $3,500     $3,500     $3,500
Total Current Assets                      $9,294    $280,446   $138,139   $157,655   $180,117   $203,736   $229,187   $257,204   $287,869   $321,535   $358,472   $398,965   $443,328

Long-term Assets
Long-term Assets                          $9,000      $9,000   $169,000   $169,000   $169,000   $169,000   $169,000   $169,000   $169,000   $169,000   $169,000   $169,000   $169,000
Accumulated Depreciation                  $5,054      $5,154     $5,254     $5,354     $5,454     $5,554     $5,654     $5,754     $5,854     $5,954     $6,054     $6,154     $6,254
Total Long-term Assets                    $3,946      $3,846   $163,746   $163,646   $163,546   $163,446   $163,346   $163,246   $163,146   $163,046   $162,946   $162,846   $162,746
Total Assets                             $13,240    $284,292   $301,885   $321,301   $343,663   $367,182   $392,533   $420,450   $451,015   $484,581   $521,418   $561,811   $606,074

Liabilities and Capital                                 Jan        Feb        Mar         Apr       May        Jun         Jul       Aug        Sep         Oct       Nov        Dec

Current Liabilities
Accounts Payable                          $7,142     $12,924    $13,616    $14,366    $16,146    $17,703    $18,836    $20,082    $21,311    $22,644    $24,094    $25,670    $27,383
Current Borrowing                             $0          $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
Other Current Liabilities                     $0          $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
Subtotal Current Liabilities              $7,142     $12,924    $13,616    $14,366    $16,146    $17,703    $18,836    $20,082    $21,311    $22,644    $24,094    $25,670    $27,383

Long-term Liabilities                         $0          $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
Total Liabilities                         $7,142     $12,924    $13,616    $14,366    $16,146    $17,703    $18,836    $20,082    $21,311    $22,644    $24,094    $25,670    $27,383

Paid-in Capital                               $0    $250,000   $250,000   $250,000   $250,000   $250,000   $250,000   $250,000   $250,000   $250,000   $250,000   $250,000   $250,000
Retained Earnings                         $1,907      $6,098     $6,098     $6,098     $6,098     $6,098     $6,098     $6,098     $6,098     $6,098     $6,098     $6,098     $6,098
Earnings                                  $4,191     $15,271    $32,171    $50,837    $71,420    $93,381   $117,599   $144,270   $173,605   $205,839   $241,226   $280,043   $322,593
Total Capital                             $6,098    $271,369   $288,269   $306,935   $327,518   $349,479   $373,697   $400,368   $429,703   $461,937   $497,324   $536,141   $578,691
Total Liabilities and Capital            $13,240    $284,292   $301,885   $321,301   $343,663   $367,182   $392,533   $420,450   $451,015   $484,581   $521,418   $561,811   $606,074

Net Worth                                 $6,098    $271,369   $288,269   $306,935   $327,518   $349,479   $373,697   $400,368   $429,703   $461,937   $497,324   $536,141   $578,691




                                                                                                                                                                              Page 5
                                                               Appendix

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