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Business Plan for Online Advertising

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This Business Plan for an Online Advertising company allows entrepreneurs or business owners to create a comprehensive and professional business plan. This template form allows a business to outline the company's objectives and detail both current company information as well as any past performance. Companies should include a complete market analysis in their plan to help showcase why their business strategy will be effective in the market. Future company plans, including production targets, management strategy, and financial forecasting, should be used to demonstrate and confirm that the company's short-term and long-term objective can and will be met. This model plan can be customized to best fit the unique needs of any entrepreneur or owner that is seeking to create a strong business plan.

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									Business Plan for Online
Advertising
This Business Plan for an Online Advertising company allows entrepreneurs or business
owners to create a comprehensive and professional business plan. This template form
allows a business to outline the company's objectives and detail both current company
information as well as any past performance. Companies should include a complete
market analysis in their plan to help showcase why their business strategy will be
effective in the market. Future company plans, including production targets,
management strategy, and financial forecasting, should be used to demonstrate and
confirm that the company's short-term and long-term objective can and will be met. This
model plan can be customized to best fit the unique needs of any entrepreneur or owner
that is seeking to create a strong business plan.
                                     [INSERT IMAGE]


                            COMPANY NAME
                                 ADDRESS/ CONTACT INFO




                                BUSINESS PLAN




© Copyright 2012 Docstoc Inc.                            1
                                                       Confidentiality Agreement

The undersigned reader acknowledges that the information provided by COMPANY NAME in this business plan is confidential; therefore,
reader agrees not to disclose it without the express written permission of COMPANY NAME.

It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than
information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm
or damage to COMPANY NAME.

Upon request, this document is to be immediately returned to COMPANY NAME.




___________________
Signature

___________________
Name (typed or printed)

___________________
Date

                                    This is a business plan. It does not imply an offering of securities.




© Copyright 2012 Docstoc Inc.                                                                                     2
                                                                  Table of Contents



1.0 Executive Summary...................................................................................................................................1
   1.1 Objectives.............................................................................................................................................2
   1.2 Mission.................................................................................................................................................2
   1.3 Keys to Success....................................................................................................................................2
2.0 Company Summary...................................................................................................................................2
   2.1 Company Ownership .............................................................................................................................2
   2.2 Start-up Summary .................................................................................................................................2
      Table: Start-up........................................................................................................................................3
3.0 Services ...................................................................................................................................................4
4.0 Market Analysis Summary..........................................................................................................................4
   4.1 Market Segmentation.............................................................................................................................5
      Table: Market Analysis ............................................................................................................................5
   4.2 Target Market Segment Strategy ............................................................................................................6
   4.3 Service Business Analysis......................................................................................................................6
      4.3.1 Competition and Buying Patterns .....................................................................................................6
5.0 Web Plan Summary...................................................................................................................................7
   5.1 Website Marketing Strategy....................................................................................................................7
   5.2 Development Requirements ...................................................................................................................7
6.0 Strategy and Implementation Summary .......................................................................................................7
   6.1 SWOT Analysis .....................................................................................................................................7
      6.1.1 Strengths .......................................................................................................................................8
      6.1.2 Weaknesses ..................................................................................................................................8
      6.1.3 Opportunities..................................................................................................................................8
      6.1.4 Threats ..........................................................................................................................................8
   6.2 Competitive Edge ..................................................................................................................................8
   6.3 Marketing Strategy ................................................................................................................................9
   6.4 Sales Strategy.......................................................................................................................................9
      6.4.1 Sales Forecast ...............................................................................................................................9
         Table: Sales Forecast .........................................................................................................................9
   6.5 Milestones ..........................................................................................................................................11
      Table: Milestones..................................................................................................................................11
7.0 Management Summary............................................................................................................................12
   7.1 Personnel Plan....................................................................................................................................12
      Table: Personnel...................................................................................................................................12
8.0 Financial Plan .........................................................................................................................................12
   8.1 Start-up Funding .................................................................................................................................12
      Table: Start-up Funding.........................................................................................................................13
   8.2 Important Assumptions ........................................................................................................................14
   8.2 Important Assumptions ........................................................................................................................14
   8.3 Break-even Analysis ............................................................................................................................14
      Table: Break-even Analysis ...................................................................................................................14
   8.4 Projected Profit and Loss .....................................................................................................................15
      Table: Profit and Loss ...........................................................................................................................15
   8.5 Projected Cash Flow............................................................................................................................18
      Table: Cash Flow..................................................................................................................................18
   8.6 Projected Balance Sheet......................................................................................................................20
      Table: Balance Sheet ............................................................................................................................20
                                                                                                                                                      Page 1
                                                                       Table of Contents



  8.7 Business Ratios ..................................................................................................................................21
  8.7 Business Ratios ..................................................................................................................................21
     Table: Ratios ........................................................................................................................................21
Table: Sales Forecast...................................................................................................................................................1
Table: Personnel ..........................................................................................................................................................2
Table: Profit and Loss...................................................................................................................................................3
Table: Cash Flow..........................................................................................................................................................4
Table: Balance Sheet ...................................................................................................................................................5




                                                                                                                                                                 Page 2
                                                           COMPANY NAME




1.0 Executive Summary

    COMPANY NAME is a new company that offers San Francisco and surrounding area vendors computer-based business advertising
    services.

    The Market - COMPANY NAME services must appear to be effective to appeal to all small and medium size vendors looking for a
    universal, easily operated and cost-effective online advertising service.

    Services - COMPANY NAME main objective of the business generated will be to give small business vendors the opportunity to
    advertise their business on the Company's online advertising website, which allows them to directly control how vendors want to
    advertise and with instantaneous access and updates. COMPANY NAME will be creating a platform where vendors are directly in
    charge of their budget and how they advertise their business.

    Management - COMPANY NAME will be lead by a seasoned business man, INSERT NAME. Through hands-on experience,
    INSERT NAME has been provided with invaluable skills for managing a variety of different projects. INSERT NAME graduated from
    California State University, South Bay with a BA in Business Administration with an emphasis in Finance.

    The purpose of this plan is to attain funding in the amount of $208,200 from lenders or private investors to obtain computers, software
    and equipment, secure a facility the business will operate from, advertise the company and legal expenses.

    Exit Strategy

    1. Acquire smaller companies or merge with competition.

    2. Put the company for acquisition.

    3. If the company sees great growth potential, have the company go public

    4. Make it the worldwide biggest advertising company




                                    Highlights
 $12,000,000


 $10,000,000


  $8,000,000
                                                                                               Sales

  $6,000,000                                                                                   Gross Margin

                                                                                               Net Profit
  $4,000,000


  $2,000,000


          $0
                        2011                  2012                   2013




                                                                                                                                  Page 1
                                                            COMPANY NAME




1.1 Objectives

                To make this company profitable within very first month.
                To reach over 200,000 business accounts (paid) by 2013, and over 1 million by 2015.
                To provide COMPANY NAME business services to all major metropolitan areas across the nation by 2013.
                Make it the primary site for users to look for deals from small businesses.

1.2 Mission

    It is COMPANY NAME mission to provide the finest internet business advertising services to small to mid-sized businesses in San
    Francisco. The Company's goal is to become the competition of the larger and more costly online advertising service solutions
    primarily in San Francisco, but has future plans to expand the operations nationwide.

    COMPANY NAME feels passionately about creating an online platform to put small and mid-sized businesses back on the map,
    giving them equal footing with larger companies on reaching prospective consumers who may be interested in their products and/or
    services.

1.3 Keys to Success

        Know the company's market.
        Pick the right advertising software platform for the business.
        Ensure sustainable profits.
        Build value, stability and high value to the company in the case of implementing the Exit Strategy

2.0 Company Summary

    COMPANY NAME is a new company will be headquartered at 4510 Lodovico Court, Fremont, California 94555; however, the
    company will be operational in San Francisco, California. Suhana Inc. is a non-traditional business advertising service that will extend
    services to community small and medium-size businesses for the purpose of advertising the business, what the business offers and
    specials and coupons and providing that to prospective consumers. .

    COMPANY NAME is a start-up managed by two partners, INSERT NAMES. These two partners are capable of handling the
    outsourcing of sales, management, finance and administration, technical support, public relations and more.

2.1 Company Ownership

    COMPANY NAME is a California based sole proprietorship owned by INSERT NAME.

2.2 Start-up Summary

    The following table and chart show the start-up costs for COMPANY NAME. The company estimates that the total start-up cost will
    be $208,200, which includes the cost of computer equipment, data storage, a Search Engine Optimatizion advertising campaign, legal
    fees and a custom website.

    To start, the overhead will be kept to a minimum, and the partners managing the company will not take salaries until the company has
    made a profit.




                                                                                                                                  Page 2
                                             COMPANY NAME




Table: Start-up

Start-up

Requirements

Start-up Expenses
Computer Terminals/Data Storage                                        $100,000

Advertising/SEO Marketing                                               $25,000
Legal                                                                    $5,000
Rent                                                                    $60,000
Repair and Maintenance                                                  $12,000
Web Design                                                               $6,200
Total Start-up Expenses                                                $208,200

Start-up Assets
Cash Required                                                               $0
Other Current Assets                                                        $0
Long-term Assets                                                            $0
Total Assets                                                                $0

Total Requirements                                                     $208,200




                                           Start-up

      $210,000

      $180,000


      $150,000

      $120,000


       $90,000

       $60,000


       $30,000

             $0
                       Expenses   Assets          Investment   Loans




                                                                                  Page 3
                                                            COMPANY NAME




3.0 Services

    COMPANY NAME will be providing online advertising solutions to small and mid-sized businesses. Once a small business creates an
    account with COMPANY NAME, they will then have the following options which they can use to advertise their business on the
    Company's website:

        Deals
        Discount
        Promotion
        Sales

4.0 Market Analysis Summary

    COMPANY NAME has identified a large distinct market segment. Recognizing that this group has different goals in a business
    advertising service and respond differently to marketing messages, COMPANY NAME will target the group distinctly. In terms of
    potential customers, COMPANY NAME can be useful to all small to mid-sized businesses and consumers in the San Francisco area
    equally.

    San Francisco, officially the City and County of San Francisco, is the fourth most populous city in California and the 12th most
    populous city in the United States, with a 2009 estimated population of 815,358. The only consolidated city-county in California*, it
    encompasses a land area of 46.7 square miles (121 km2) on the northern end of the San Francisco Peninsula, giving it a density of
    17,323 people/mi² (6,688.4 people/km²). It is the most densely-settled large city (population greater than 200,000) in the state of
    California and the second-most densely populated large city in the United States. San Francisco is the financial, cultural, and
    transportation center of the San Francisco Bay Area.

    Tourism is the backbone of the San Francisco economy. Its frequent portrayal in music, film, and popular culture has made the city
    and its landmarks recognizable worldwide. It is the city where Tony Bennett "left his heart," where the Birdman of Alcatraz spent many
    of his final years, and where Rice-a-Roni was said to be the favorite treat. San Francisco attracts the third-highest number of foreign
    tourists of any city in the U.S. ** and claims near Fisherman's Wharf as the third-most popular tourist attraction in the nation. More
    than 16 million visitors arrived in San Francisco in 2007, injecting nearly $8.2 billion into the economy—both all-time high figures for
    the city. With a large hotel infrastructure and a world-class convention facility in the Moscone Center, San Francisco is also among
    the top-ten North American destinations for conventions and conferences.

    The legacy of the California Gold Rush turned San Francisco into the principal banking and finance center of the West Coast in the
    early twentieth century. Montgomery Street in the Financial District became known as the "Wall Street of the West," home to the
    Federal Reserve Bank of San Francisco, the Wells Fargo corporate headquarters, and the site of the now-defunct Pacific Coast Stock
    Exchange. Bank of America, a pioneer in making banking services accessible to the middle class, was founded in San Francisco and
    in the 1960s, built the landmark modern skyscraper at 555 California Street for its corporate headquarters. Many large financial
    institutions, multinational banks and venture capital firms are based in or have regional headquarters in the city. With over 30
    international financial institutions, seven Fortune 500 companies, and a large support infrastructure of professional services—
    including law, public relations, architecture and design—also with significant presence in the city, San Francisco is designated as one
    of the ten Beta World Cities. The city ranks eighteenth in the world's list of cities by GDP, ninth in the United States, and is fifteenth
    place in the top twenty Global Financial Centres Index.

    The estimated population of San Francisco in the year 2009 was 815,358, according to the U.S. Census Bureau.*** Separately, the
    California Department of Finance estimated the population at 856,095, as of January 1, 2010. With over 17,000 people per square
    mile, San Francisco is the second-most densely populated major American city (among cities greater than 200,000 populations). San
    Francisco is the traditional focal point of the San Francisco Bay Area and forms part of the San Francisco-Oakland-Fremont
    Metropolitan Statistical Area and the greater San Jose-San Francisco-Oakland Combined Statistical Area (CSA) whose population is
    over seven million, making it the fifth largest in the United States as of the 2000 Census.

    Like many larger U.S. cities, San Francisco is a minority-majority city, as non-Hispanic whites comprise less than half of the
    population. The 2006–2008 American Community Survey estimated that 45.1% of the population was made up of non-Hispanic
    whites. Asians of any nationality make up 31.3% of the population with those of Chinese birth or descent constituting the largest
    single ethnic group in San Francisco at about one-fifth of the population. Hispanics of any race make up 14.0% of the population. San
                                                                                                                                    Page 4
                                                            COMPANY NAME




    Francisco's African American population has declined in recent decades, from 13.4% in 1970 to 7.3%. The current percentage of
    African Americans in San Francisco is similar to that of the state of California; conversely, the city's percentage of Hispanic residents
    is less than half of that of the state. Native San Franciscans form a relatively small percentage of the city's population: only 37.7% of
    its residents were born in California, while 25.2% were born in a different U.S. state. More than a third of city residents (35.6%) were
    born outside the United States.

    San Francisco has the second-highest percentage of residents with a college degree, after Seattle. Over 44% of adults within the city
    limits have a bachelor's or higher degree.****

    Small businesses with fewer than 10 employees and self-employed firms make up 85% of city establishments as lately; it has been
    particularly popular with entrepreneurs establishing "start-up" companies. The number of San Franciscans employed by firms of more
    than 1,000 employees has fallen by half since 1977. The successful penetration of national big box and formula retail chains into the
    city has been made intentionally difficult by political and civic consensus. In an effort to buoy small privately owned businesses in San
    Francisco and preserve the unique retail personality of the city, the Small Business Commission supports a publicity campaign to
    keep a larger share of retail dollars in the local economy, and the Board of Supervisors has used the planning code to limit the
    neighborhoods in which formula retail establishments can set up shop, an effort affirmed by San Francisco voters.

    Sources:


    *   Board of Supervisors - Does San Francisco have a City Council?. SFGov SF311

    ** Overseas Visitation Estimates for U.S. States, Cities, and Census Regions: 2008

    *** US Census Bureau, Population Study 2009

    **** "New measure ranks San Francisco the 'smartest' U.S. city". USA Today. June 09, 2010.
    http://content.usatoday.com/communities/ondeadline/post/2010/06/new-measure-ranks-san-francisco-the-smartest-us-city/1.
    Retrieved August 05, 2010.

4.1 Market Segmentation

    COMPANY NAME target market is both the small business owner and the consumer. COMPANY NAME goal is to be the one easy
    and cost-effective alternative to more costly advertising online venues, offering its advertising services to be more readily available to
    the small or mid-sized business on a marketing budget. The other is that more and more business are advertising on the Company's
    website, it will be more attractive to the consumer seeking a product or service.

Table: Market Analysis

Market Analysis
                                          2011            2012            2013            2014            2015
Potential Customers            Growth                                                                                            CAGR
Small Businesses                   5%          163,072           59,946          65,341          71,222          77,632        -16.94%
Medium Size                        5%            46,481          71,050          78,866          87,541          97,171         20.24%
Businesses
Total                           -4.43%         209,553         130,996         144,207         158,763         174,803          -4.43%




                                                                                                                                    Page 5
                                                            COMPANY NAME




                                Market Analysis (Pie)




                                                                                                 18-45 year olds

                                                                                                 46-65 year olds




4.2 Target Market Segment Strategy

    San Francisco, consistently ranked first among U.S. visitor destinations by Conde Nast Traveler, is a city of vibrant and unique
    neighborhoods. It is the small businesses, 115,000 strong (*), that deliver the services and the experiences that give character to this
    City and attracts people – visitors, employees and employers alike – from around the globe. Small business is San Francisco’s major
    economic engine. It is small businesses which are creating the innovations, entrepreneurships, and the vast majority of new jobs in
    this city. It is estimated that 4.5 billion dollars annually are generated from small businesses in San Francisco.


    Source: Small Business Network San Francisco - http://www.sfsbn.org/

4.3 Service Business Analysis

    With the explosion of online advertising venues and options for businesses and individuals, the entire advertising industry has gotten
    a new breath of life. COMPANY NAME also feels that businesses that use the Company's advertising option as a marketing tool,
    businesses will find the ease and the control they will have over their campaign quite exciting. It is not totally clear as to why the
    online services would have such a positive impact on the entire industry as opposed to just their segment. Industry experts believe
    that the online services served as a way of legitimizing the industry as a whole as an effective way of finding deals and discounts from
    local vendors.

    One major benefit of online advertising is the immediate publishing of information and content that is not limited by geography or time.
    To that end, the emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an
    interruptive strategy.*

    Source: Wikipedia.org, subject "Online Advertising"

4.3.1 Competition and Buying Patterns

    For years small businesses that don't have the budget have been struggling to find an alternative. Mid to large size companies have
    the funds to use advertising services such as newspapers and magazines which cost approximately $1000 a month, television or
    radio media which cost $5000-$20,000, online services (Google AdWords, Yahoo Local, Yelp, Google Places Tag Service) all them to
    direct the traffic to their website (Pay-Per-Click).


                                                                                                                                  Page 6
                                                           COMPANY NAME




    The company Groupon.com offers one "Groupon" per day in each of the markets it serves. The Groupon works as an assurance
    contract using ThePoint's platform: if a certain number of people sign up for the offer, then the deal becomes available to all; if the
    predetermined minimum is not met, no one gets the deal that day. This reduces risk for retailers, who can treat the coupons as
    quantity discounts as well as sales promotion tools. However, this increases revenue and business for Groupon, but it does not
    necessarily aid the vendor in gaining consumer awareness and what else the small business may have to offer. Groupon makes
    money by getting a cut of the deal from the retailers and the website Groupon, which may end up vendors spending $1000+ per
    month.

    COMPANY NAME will appeal to the small and mid-sized vendor who wants to have a strong presence in the San Francisco
    community, gain awareness of their business in their industry and reach a large number of hungry consumers without spending
    thousands of dollars every month. COMPANY NAME feels that this market needs attention and the Company feels that it can provide
    excellent online advertising options to these vendors.

5.0 Web Plan Summary

    The website for COMPANY NAME will be the key to the business. It must be well designed, user-friendly and fully operational at all
    times. The website will serve both business owners and consumers, so the design must be done by a hired professional with
    experience with these sites.

5.1 Website Marketing Strategy

    COMPANY NAME website will be printed on any marketing materials, including pamphlets and business cards, to be handed out or
    distributed to small businesses and organizations. This may include but not limited to:

          Attending small business conventions and mixers locally in the City of San Francisco.
          Meeting with small business bureaus and the local business development.
          Partnering with a high traffic website (not related to advertising) to offer the Company's services.

5.2 Development Requirements

    COMPANY NAME will outsource the development of the website to Web Development Specialist and Programmer. The Company
    will work very closely with this individual or company to insure the timeline and specifications of the website.

6.0 Strategy and Implementation Summary

    COMPANY NAME goal is to be THE premiere cost-effective and easily navigated advertising online site for small businesses and
    entrepreneurs. COMPANY NAME will find success with having the competitive edge of operating from San Francisco, California,
    where local government is actively supportive of keeping small businesses alive and flouring in the city.

6.1 SWOT Analysis

    The following SWOT analysis explains important strengths and weaknesses within the company. This analysis also explores a few of
    the many opportunities and threats.

    Please review the Strengths, Weaknesses, Opportunities and Threats for Suhana Inc. described below.




                                                                                                                                  Page 7
                                                          COMPANY NAME




6.1.1 Strengths

          Knowledgeable and business-oriented owner. INSERT NAME has done extensive research on the online advertising
           market and is aware of the strengths and weaknesses of the direct competition.
          Services provided at a significantly reduced price. The Company will have the competitive edge in providing
           COMPANY NAME advertising services to small business owners at an affordable price point.
          State-of-the-art equipment. COMPANY NAME seeks to purchase and operate the best equipment for this kind of
           interactive online service and will have it maintenanced regularly to avoid any service interruptions.
          Location of the start-up. COMPANY NAME will take advantage of starting the Company in a major metropolitan area
           whose local government takes measures to support local small businesses, diversity and entrepreneurs. Once the
           Company gains notoriety, this alone will make the Company look genuine, sincere and more valuable as an acquisition.

6.1.2 Weaknesses

          A dependence on quickly changing technology. COMPANY NAME will have to regularly update software and sometime
           equipment to keep up with the speed and technology of the ever-changing internet industry.
          Some dependence on outsourced staff. COMPANY NAME will have to be very selective and cautious of what
           independent contractors are hired to do equipment or website maintenance, as the operation of the business depends on
           these two key departments running smoothly.

6.1.3 Opportunities

          More research being done on the internet by consumers. The website will appeal to the growing number of internet
           users using the internet as their main source of researching and finding new establishments to patron.
          Small business owners can now afford a larger internet presence. Small businesses that would not normally be found
           due to lack of marketing budget will now have and take advantage of reaching far more consumers than through traditional
           methods.
          Becoming a premiere niche advertising engine online. COMPANY NAME will be the new competition to the larger
           online advertising engines currently in place.

6.1.4 Threats

          Emerging local competitors. COMPANY NAME must establish the business first in San Francisco. If too much time goes
           by before the company is established, some similar venture may emerge.
          Initial online presence. COMPANY NAME must insure the Company's presence by outsourcing a marketing specialist
           right away from start-up. If the Company fails to do that, the Company site will be lost in the sea of many establishments
           and services already populating the internet search engines.

6.2 Competitive Edge

    COMPANY NAME competitive edge lies in the fact that it will be not only established in San Francisco, California, where as previously
    mentioned over 80% of the city's businesses are independent and small, it also will be marketing to business owners who are widely
    supported by the local government to flourish and grow. COMPANY NAME will be the perfect solution to satisfy ease, community and
    cost-effective advertising solutions to these businesses.




                                                                                                                                Page 8
                                                          COMPANY NAME




6.3 Marketing Strategy

    COMPANY NAME will implement a marketing strategy by outsourcing to SEO and online advertising professionals to help the
    Company make their presence and services known to the greater San Francisco area. COMPANY NAME will also meet with small
    business bureaus to partner with organizations that assist small and mid-sized businesses in the City of San Francisco.

6.4 Sales Strategy

    The sales strategy that Suhana Inc. will implement is to outsource to a professional online marketing promotions company or an SEO
    (Search Engine Optimization) Specialist. If the small businesses are not aware that COMPANY NAME is in existence and they don't
    know what services would benefit their business that COMPANY NAME offers, the potential partnership could be lost. This is
    COMPANY NAME finds it important to work with the right professional or establishment that knows how to achieve the Company's
    goals.

    The sales forecast monthly summary is included in the appendix. The annual sales projections are included here in Table 5.2.

6.4.1 Sales Forecast

    Although COMPANY NAME will be purchasing the assets for the company, it believes that the first few months of operation will be
    relatively slow due to the start of marketing the Company to small and mid-sized business owners. This will be a function of the need
    to generate awareness about COMPANY NAME and the fact that this takes a little time. In addition, the company will be operating
    with little to no overhead as the company is internet based.

    COMPANY NAME will be having premier small business service as a paid monthly membership; therefore the Company will definitely
    have the sales once the business launches. This paid service is going to cost $10-$20 month. Small businesses will want to
    advertise their business with COMPANY NAME as they will be directly be reaching the customers and, in turn, will be bringing in more
    revenue almost immediately.

Table: Sales Forecast

Sales Forecast
                                                                       2011                    2012                      2013
Sales
Small Businesses                                                   $840,000              $2,100,000               $8,400,000
Mid-Size Businesses                                                $360,000                $900,000               $3,600,000
Total Sales                                                      $1,200,000              $3,000,000              $12,000,000

Direct Cost of Sales                                                   2011                    2012                      2013
Small Business Target Marketing                                      $6,000                  $6,180                    $6,365
Mid-Size Business Target Marketing                                   $3,600                  $3,708                    $3,819

Subtotal Direct Cost of Sales                                        $9,600                  $9,888                   $10,184




                                                                                                                                Page 9
                                                                 COMPANY NAME




                                   Sales Monthly
$100,000

 $90,000

 $80,000

 $70,000

 $60,000
                                                                                          Small Businesses
 $50,000
                                                                                          Mid-Size Businesses
 $40,000

 $30,000

 $20,000

 $10,000

      $0
                                                     Jul
                Jan

                      Feb

                             Mar

                                   Apr



                                               Jun




                                                                        Oct
                                         May




                                                           Aug

                                                                 Sep



                                                                              Nov

                                   Sales by Year                                    Dec



$12,000,000


$10,000,000


 $8,000,000
                                                                                          Small Businesses

 $6,000,000                                                                               Mid-Size Businesses


 $4,000,000


 $2,000,000


           $0
                            2011                2012                   2013




                                                                                                                Page 10
                                                           COMPANY NAME




6.5 Milestones

    The detailed milestones are shown in the following table and chart. The related budgets are included with the expenses shown in the
    projected Profit and Loss statement, which is in the financial analysis that comes in Chapter 7 of this plan.

Table: Milestones

Milestones

Milestone                                     Start Date        End Date           Budget           Manager         Department
Acquire computer equipment                    11/1/2010         1/1/2011         $100,000        Suvraj Singh           Owner
Launch SEO campaign                           11/1/2010        1/15/2011          $25,000        Suvraj Singh           Owner
Rent for a year                               11/1/2010       10/31/2011          $60,000        Suvraj Singh           Owner
Travel                                        11/1/2010       10/31/2011          $10,000        Suvraj Singh           Owner
Repairs and Maintenance upkeep                11/1/2010         6/1/2011          $12,000        Suvraj Singh           Owner
Totals                                                                           $207,000




                                                   Milestones


      Repairs and Maintenance upkeep



                                Travel



                       Rent for a year



                 Launch SEO campaign



          Acquire computer equipment


                                         Nov `10DecJan `11Feb Mar Apr May Jun        Jul    Aug Sep Oct




                                                                                                                            Page 11
                                                              COMPANY NAME




7.0 Management Summary

    The initial management team depends on the founders themselves, with little back-up. As COMPANY NAME grows, the Company will
    take on additional consulting help, plus graphic/editorial, sales, and marketing.

    INSERT NAME co-founder and CEO, came to the United States from India for education and graduated from California State
    University, East Bay with a Bachelors Degree in Business Administration and Finance in the year 2007.

7.1 Personnel Plan

    The detailed monthly personnel plan for the first year is included in the appendix. The annual personnel estimates are included here.

    INSERT NAMES intend to not receive a set salary in the first year of operation. Once the Company receives notoriety and has a
    steady cash flow, salaries will be paid. In addition, the aforementioned will outsource any additional help needed to independent
    contractors.

Table: Personnel

Personnel Plan
                                                              2011                         2012                           2013
Suvraj Singh                                                    $0                      $40,000                        $50,000
Mandeep Kaur                                                    $0                      $36,000                        $36,000
Total People                                                     2                            2                              2

Total Payroll                                                   $0                      $76,000                        $86,000


8.0 Financial Plan

    COMPANY NAME plans to build the Company into a highly successful online advertising engine first locally in San Francisco,
    California. The company then plans to expand operations nationwide quite quickly and in the future, will consider open negotiation to
    either partner with a larger corporation. Another consideration will be consulting with a Corporate Appraiser to determine the value of
    the Company for eventual acquisition and sale.

    The following sections will outline important financial information.

8.1 Start-up Funding

    COMPANY NAME start-up costs are detailed above, in the Start-up Table. The following table shows how these start-up costs will be
    funded by either lender or investor capital.




                                                                                                                                 Page 12
                                            COMPANY NAME




Table: Start-up Funding

Start-up Funding
Start-up Expenses to Fund                                   $208,200
Start-up Assets to Fund                                           $0
Total Funding Required                                      $208,200

Assets
Non-cash Assets from Start-up                                     $0
Cash Requirements from Start-up                                   $0
Additional Cash Raised                                            $0
Cash Balance on Starting Date                                     $0
Total Assets                                                      $0



Liabilities and Capital

Liabilities
Current Borrowing                                                 $0
Long-term Liabilities                                             $0
Accounts Payable (Outstanding Bills)                              $0
Other Current Liabilities (interest-free)                         $0

Total Liabilities                                                 $0

Capital

Planned Investment
Owner                                                             $0
Investor                                                          $0
Additional Investment Requirement                           $208,200
Total Planned Investment                                    $208,200

Loss at Start-up (Start-up Expenses)                       ($208,200)
Total Capital                                                      $0



Total Capital and Liabilities                                     $0

Total Funding                                               $208,200




                                                                        Page 13
                                                              COMPANY NAME




8.2 Important Assumptions

    The following table details important financial assumptions.

8.3 Break-even Analysis

    The Break-even Analysis indicates what is needed in monthly revenue to reach the break-even point.

Table: Break-even Analysis

Break-even Analysis

Monthly Revenue Break-even                                                                                                 $4,726

Assumptions:
Average Percent Variable Cost                                                                                                 1%
Estimated Monthly Fixed Cost                                                                                               $4,689




                                              Break-even Analysis
       $4,000

       $3,000

       $2,000

       $1,000

           $0

      ($1,000)

      ($2,000)

      ($3,000)

      ($4,000)


                  $0             $1,600            $3,200            $4,800            $6,400            $8,000
                          $800            $2,400            $4,000            $5,600            $7,200            $8,800




                                                                                                                                    Page 14
                                                           COMPANY NAME




8.4 Projected Profit and Loss

    The following table and charts present the Projected Profit and Loss.

Table: Profit and Loss

Pro Forma Profit and Loss
                                                                           2011            2012          2013
Sales                                                                $1,200,000      $3,000,000   $12,000,000
Direct Cost of Sales                                                     $9,600          $9,888       $10,184
Other Costs of Sales                                                         $0              $0            $0
Total Cost of Sales                                                      $9,600          $9,888       $10,184

Gross Margin                                                         $1,190,400      $2,990,112   $11,989,816
Gross Margin %                                                          99.20%          99.67%        99.92%



Expenses
Payroll                                                                         $0     $76,000       $86,000
Sales and Marketing and Other Expenses                                      $6,000      $6,000        $6,000

Depreciation                                                             $2,004         $2,003        $2,002
Rent                                                                    $36,000        $37,080       $38,192
Utilities                                                                $2,400         $2,400        $2,400
Insurance                                                                $1,860         $1,916        $1,973
Payroll Taxes                                                                $0             $0            $0
Website development/maintenance                                          $8,000         $8,000        $8,000

Total Operating Expenses                                                $56,264       $133,399      $144,567

Profit Before Interest and Taxes                                     $1,134,136      $2,856,713   $11,845,249
EBITDA                                                               $1,136,140      $2,858,716   $11,847,251
 Interest Expense                                                        $7,000          $7,000        $7,000
 Taxes Incurred                                                        $338,141        $854,914    $3,551,475

Net Profit                                                            $788,995       $1,994,799    $8,286,774
Net Profit/Sales                                                       65.75%           66.49%        69.06%




                                                                                                                Page 15
                                                 COMPANY NAME




                                          Profit Monthly
$70,000


$60,000


$50,000


$40,000


$30,000


$20,000


$10,000


     $0
               Jan   Feb     Mar   Apr   May   Jun     Jul   Aug   Sep   Oct    Nov   Dec




                                          Profit Yearly


$9,000,000

$8,000,000

$7,000,000

$6,000,000

$5,000,000

$4,000,000

$3,000,000

$2,000,000

$1,000,000

          $0
                           2011                 2012                     2013




                                                                                            Page 16
                                                 COMPANY NAME




                                     Gross Margin Monthly
$100,000

 $90,000

 $80,000

 $70,000

 $60,000

 $50,000

 $40,000

 $30,000

 $20,000

 $10,000

      $0
                Jan   Feb     Mar   Apr   May   Jun     Jul   Aug   Sep   Oct    Nov   Dec




                                      Gross Margin Yearly


$12,000,000


$10,000,000


 $8,000,000


 $6,000,000


 $4,000,000


 $2,000,000


           $0
                            2011                 2012                     2013




                                                                                             Page 17
                                                       COMPANY NAME




8.5 Projected Cash Flow

    The following table and chart will indicate Projected Cash Flow. Please note that during the month of January there was a cash
    infusion. This is an investment that INSERT NAME seeks to attain funding for the business. Please also note that there was an
    increase of long-term assets. This can be broken down into the purchase of the needed start-up equipment.

Table: Cash Flow

Pro Forma Cash Flow
                                                                    2011                2012                   2013
Cash Received

Cash from Operations
Cash Sales                                                    $1,200,000          $3,000,000           $12,000,000
Subtotal Cash from Operations                                 $1,200,000          $3,000,000           $12,000,000

Additional Cash Received
Sales Tax, VAT, HST/GST Received                                      $0                  $0                    $0
New Current Borrowing                                                 $0                  $0                    $0
New Other Liabilities (interest-free)                                 $0                  $0                    $0
New Long-term Liabilities                                        $70,000                  $0                    $0
Sales of Other Current Assets                                         $0                  $0                    $0
Sales of Long-term Assets                                             $0                  $0                    $0
New Investment Received                                               $0                  $0                    $0
Subtotal Cash Received                                        $1,270,000          $3,000,000           $12,000,000

Expenditures                                                        2011                2012                   2013

Expenditures from Operations
Cash Spending                                                         $0             $76,000                $86,000
Bill Payments                                                   $393,313            $904,782             $3,514,346
Subtotal Spent on Operations                                    $393,313            $980,782             $3,600,346

Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out                                      $0                   $0                    $0
Principal Repayment of Current Borrowing                              $0                   $0                    $0

Other Liabilities Principal Repayment                                 $0                   $0                    $0
Long-term Liabilities Principal Repayment                             $0                   $0                    $0

Purchase Other Current Assets                                         $0                  $0                     $0
Purchase Long-term Assets                                        $40,000                  $0                     $0
Dividends                                                             $0                  $0                     $0
Subtotal Cash Spent                                             $433,313            $980,782             $3,600,346

Net Cash Flow                                                   $836,687          $2,019,218            $8,399,654
Cash Balance                                                    $836,687          $2,855,905           $11,255,559




                                                                                                                        Page 18
                                                     COMPANY NAME




                                    Cash
$900,000

$800,000

$700,000

$600,000

$500,000                                                                           Net Cash Flow

$400,000                                                                           Cash Balance

$300,000

$200,000

$100,000

     $0
                                               Jul
           Jan

                 Feb

                       Mar

                             Apr




                                         Jun




                                                                 Oct
                                   May




                                                     Aug

                                                           Sep




                                                                       Nov

                                                                             Dec




                                                                                                   Page 19
                                                            COMPANY NAME




8.6 Projected Balance Sheet

    The following table will indicate the Projected Balance Sheet.

Table: Balance Sheet

Pro Forma Balance Sheet
                                                                2011            2012          2013
Assets

Current Assets
Cash                                                        $836,687       $2,855,905   $11,255,559
Other Current Assets                                              $0               $0            $0
Total Current Assets                                        $836,687       $2,855,905   $11,255,559

Long-term Assets
Long-term Assets                                             $40,000          $40,000       $40,000
Accumulated Depreciation                                      $2,004           $4,007        $6,009
Total Long-term Assets                                       $37,996          $35,993       $33,991
Total Assets                                                $874,683       $2,891,898   $11,289,550

Liabilities and Capital                                         2011            2012          2013

Current Liabilities
Accounts Payable                                             $15,688         $38,104      $148,982
Current Borrowing                                                 $0              $0            $0
Other Current Liabilities                                         $0              $0            $0
Subtotal Current Liabilities                                 $15,688         $38,104      $148,982

Long-term Liabilities                                        $70,000         $70,000       $70,000
Total Liabilities                                            $85,688        $108,104      $218,982

Paid-in Capital                                             $208,200         $208,200      $208,200
Retained Earnings                                         ($208,200)         $580,795    $2,575,594
Earnings                                                    $788,995       $1,994,799    $8,286,774
Total Capital                                               $788,995       $2,783,794   $11,070,569
Total Liabilities and Capital                               $874,683       $2,891,898   $11,289,550

Net Worth                                                   $788,995       $2,783,794   $11,070,569




                                                                                                      Page 20
                                                          COMPANY NAME




8.7 Business Ratios

    The following table details common business ratios of this business as well as the Advertising Industry, NAICS code Other Services
    Related to Advertising 541910. Please note that the variance of current assets of this company and the industry can be explained that
    the bulk of Suhana Inc.'s value is in its software and computer equipment and that it is not in need of many other assets.

Table: Ratios

Ratio Analysis
                                                           2011              2012                2013        Industry Profile
Sales Growth                                              0.00%           150.00%             300.00%                 7.34%

Percent of Total Assets
Other Current Assets                                     0.00%              0.00%               0.00%               30.47%
Total Current Assets                                    95.66%             98.76%              99.70%               87.40%
Long-term Assets                                         4.34%              1.24%               0.30%               12.60%
Total Assets                                           100.00%            100.00%             100.00%              100.00%

Current Liabilities                                      1.79%              1.32%               1.32%               40.48%
Long-term Liabilities                                    8.00%              2.42%               0.62%               14.17%
Total Liabilities                                        9.80%              3.74%               1.94%               54.65%
Net Worth                                               90.20%             96.26%              98.06%               45.35%

Percent of Sales
Sales                                                  100.00%            100.00%             100.00%              100.00%
Gross Margin                                            99.20%             99.67%              99.92%               14.64%
Selling, General & Administrative Expenses             124.85%             82.70%              75.72%                5.29%

Advertising Expenses                                     0.00%              0.00%               0.00%                 0.73%
Profit Before Interest and Taxes                        94.51%             95.22%              98.71%                 1.82%

Main Ratios
Current                                                   53.33              74.95               75.55                 1.91
Quick                                                     53.33              74.95               75.55                 1.03
Total Debt to Total Assets                               9.80%              3.74%               1.94%               61.13%
Pre-tax Return on Net Worth                            142.86%            102.37%             106.93%               13.01%
Pre-tax Return on Assets                               128.86%             98.54%             104.86%                5.06%




                                                                                                                                Page 21
                               COMPANY NAME




Additional Ratios              2011         2012            2013
Net Profit Margin            65.75%       66.49%          69.06%    n.a
Return on Equity            100.00%       71.66%          74.85%    n.a

Activity Ratios
Accounts Payable Turnover      26.07          24.33         24.33   n.a
Payment Days                      13             11             9   n.a
Total Asset Turnover            1.37           1.04          1.06   n.a

Debt Ratios
Debt to Net Worth               0.11           0.04          0.02   n.a
Current Liab. to Liab.          0.18           0.35          0.68   n.a

Liquidity Ratios
Net Working Capital         $820,999   $2,817,801     $11,106,578   n.a
Interest Coverage             162.02       408.10        1,692.18   n.a

Additional Ratios
Assets to Sales                 0.73           0.96          0.94   n.a
Current Debt/Total Assets        2%             1%            1%    n.a
Acid Test                      53.33          74.95         75.55   n.a
Sales/Net Worth                 1.52           1.08          1.08   n.a
Dividend Payout                 0.00           0.00          0.00   n.a




                                                                          Page 22
                                                                                 Appendix

Table: Sales Forecast

Sales Forecast
                                              Jan        Feb        Mar         Apr       May        Jun         Jul       Aug        Sep         Oct       Nov        Dec
Sales
Small Businesses                     0%    $70,000    $70,000    $70,000    $70,000    $70,000    $70,000    $70,000    $70,000    $70,000    $70,000    $70,000    $70,000
Mid-Size Businesses                  0%    $30,000    $30,000    $30,000    $30,000    $30,000    $30,000    $30,000    $30,000    $30,000    $30,000    $30,000    $30,000
Total Sales                               $100,000   $100,000   $100,000   $100,000   $100,000   $100,000   $100,000   $100,000   $100,000   $100,000   $100,000   $100,000

Direct Cost of Sales                          Jan        Feb        Mar        Apr        May        Jun         Jul       Aug        Sep        Oct        Nov        Dec
Small Business Target Marketing              $500       $500       $500       $500       $500       $500       $500       $500       $500       $500       $500       $500
Mid-Size Business Target Marketing           $300       $300       $300       $300       $300       $300       $300       $300       $300       $300       $300       $300
Subtotal Direct Cost of Sales                $800       $800       $800       $800       $800       $800       $800       $800       $800       $800       $800       $800




                                                                                                                                                                       Page 1
                                                Appendix

Table: Personnel

Personnel Plan
                        Jan   Feb   Mar   Apr       May    Jun   Jul   Aug   Sep   Oct   Nov   Dec
Suvraj Singh       0%   $0     $0    $0   $0         $0    $0    $0     $0    $0   $0     $0    $0
Mandeep Kaur       0%   $0     $0    $0   $0         $0    $0    $0     $0    $0   $0     $0    $0
Total People             2      2     2    2          2     2     2      2     2    2      2     2


Total Payroll           $0     $0    $0   $0         $0    $0    $0     $0    $0   $0     $0    $0




                                                                                                     Page 2
                                                                            Appendix

Table: Profit and Loss

Pro Forma Profit and Loss
                                              Jan        Feb        Mar        Apr        May        Jun         Jul        Aug        Sep        Oct        Nov        Dec
Sales                                    $100,000   $100,000   $100,000   $100,000   $100,000   $100,000   $100,000    $100,000   $100,000   $100,000   $100,000   $100,000
Direct Cost of Sales                         $800       $800       $800       $800       $800       $800       $800        $800       $800       $800       $800       $800
Other Costs of Sales                           $0         $0         $0         $0         $0         $0         $0          $0         $0         $0         $0         $0
Total Cost of Sales                          $800       $800       $800       $800       $800       $800       $800        $800       $800       $800       $800       $800

Gross Margin                              $99,200    $99,200    $99,200    $99,200    $99,200    $99,200    $99,200     $99,200    $99,200    $99,200    $99,200    $99,200
Gross Margin %                            99.20%     99.20%     99.20%     99.20%     99.20%     99.20%     99.20%      99.20%     99.20%     99.20%     99.20%     99.20%


Expenses
Payroll                                       $0         $0         $0         $0         $0         $0          $0         $0         $0         $0         $0         $0
Sales and Marketing and Other               $500       $500       $500       $500       $500       $500        $500       $500       $500       $500       $500       $500
Expenses
Depreciation                                 $167       $167       $167       $167       $167       $167       $167        $167       $167       $167       $167       $167
Rent                                       $3,000     $3,000     $3,000     $3,000     $3,000     $3,000     $3,000      $3,000     $3,000     $3,000     $3,000     $3,000
Utilities                                    $200       $200       $200       $200       $200       $200       $200        $200       $200       $200       $200       $200
Insurance                                    $155       $155       $155       $155       $155       $155       $155        $155       $155       $155       $155       $155
Payroll Taxes                      15%         $0         $0         $0         $0         $0         $0         $0          $0         $0         $0         $0         $0
Website development/maintenance            $4,000     $3,000         $0         $0         $0       $500         $0          $0         $0         $0       $500         $0

Total Operating Expenses                   $8,022     $7,022     $4,022     $4,022     $4,022     $4,522     $4,022      $4,022     $4,022     $4,022     $4,522     $4,022

Profit Before Interest and Taxes          $91,178    $92,178    $95,178    $95,178    $95,178    $94,678    $95,178     $95,178    $95,178    $95,178    $94,678    $95,178
EBITDA                                    $91,345    $92,345    $95,345    $95,345    $95,345    $94,845    $95,345     $95,345    $95,345    $95,345    $94,845    $95,345
 Interest Expense                            $583       $583       $583       $583       $583       $583       $583        $583       $583       $583       $583       $583
 Taxes Incurred                           $27,178    $27,478    $28,378    $28,378    $28,378    $28,228    $28,378     $28,378    $28,378    $28,378    $28,228    $28,378

Net Profit                                $63,416    $64,116    $66,216    $66,216    $66,216    $65,866    $66,216     $66,216    $66,216    $66,216    $65,866    $66,216
Net Profit/Sales                          63.42%     64.12%     66.22%     66.22%     66.22%     65.87%     66.22%      66.22%     66.22%     66.22%     65.87%     66.22%




                                                                                                                                                                   Page 3
                                                                                   Appendix

Table: Cash Flow

Pro Forma Cash Flow
                                                    Jan        Feb        Mar         Apr       May        Jun         Jul       Aug        Sep         Oct       Nov        Dec
Cash Received

Cash from Operations
Cash Sales                                      $100,000   $100,000   $100,000   $100,000   $100,000   $100,000   $100,000   $100,000   $100,000   $100,000   $100,000   $100,000
Subtotal Cash from Operations                   $100,000   $100,000   $100,000   $100,000   $100,000   $100,000   $100,000   $100,000   $100,000   $100,000   $100,000   $100,000

Additional Cash Received
Sales Tax, VAT, HST/GST Received        0.00%         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
New Current Borrowing                                 $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
New Other Liabilities (interest-free)                 $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
New Long-term Liabilities                        $70,000         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
Sales of Other Current Assets                         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
Sales of Long-term Assets                             $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
New Investment Received                               $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
Subtotal Cash Received                          $170,000   $100,000   $100,000   $100,000   $100,000   $100,000   $100,000   $100,000   $100,000   $100,000   $100,000   $100,000

Expenditures                                        Jan        Feb        Mar         Apr       May        Jun         Jul       Aug        Sep         Oct       Nov        Dec

Expenditures from Operations
Cash Spending                                         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
Bill Payments                                    $19,422    $36,043    $34,597    $33,617    $33,617    $33,803    $33,780    $33,617    $33,617    $33,617    $33,803    $33,780
Subtotal Spent on Operations                     $19,422    $36,043    $34,597    $33,617    $33,617    $33,803    $33,780    $33,617    $33,617    $33,617    $33,803    $33,780

Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out                     $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
Principal Repayment of Current                       $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
Borrowing
Other Liabilities Principal                          $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
Repayment
Long-term Liabilities Principal                      $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
Repayment
Purchase Other Current Assets                         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
Purchase Long-term Assets                        $40,000         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
Dividends                                             $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
Subtotal Cash Spent                              $59,422    $36,043    $34,597    $33,617    $33,617    $33,803    $33,780    $33,617    $33,617    $33,617    $33,803    $33,780

Net Cash Flow                                   $110,578    $63,957    $65,403    $66,383    $66,383    $66,197    $66,220    $66,383    $66,383    $66,383    $66,197    $66,220
Cash Balance                                    $110,578   $174,534   $239,938   $306,321   $372,704   $438,901   $505,121   $571,504   $637,887   $704,270   $770,467   $836,687


                                                                                                                                                                         Page 4
                                                                                  Appendix

Table: Balance Sheet

Pro Forma Balance Sheet
                                                   Jan        Feb        Mar         Apr       May        Jun         Jul       Aug        Sep         Oct       Nov        Dec
Assets                     Starting Balances

Current Assets
Cash                                     $0    $110,578   $174,534   $239,938   $306,321   $372,704   $438,901   $505,121   $571,504   $637,887   $704,270   $770,467   $836,687
Other Current Assets                     $0          $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
Total Current Assets                     $0    $110,578   $174,534   $239,938   $306,321   $372,704   $438,901   $505,121   $571,504   $637,887   $704,270   $770,467   $836,687

Long-term Assets
Long-term Assets                         $0     $40,000    $40,000    $40,000    $40,000    $40,000    $40,000    $40,000    $40,000    $40,000    $40,000    $40,000    $40,000
Accumulated Depreciation                 $0        $167       $334       $501       $668       $835     $1,002     $1,169     $1,336     $1,503     $1,670     $1,837     $2,004
Total Long-term Assets                   $0     $39,833    $39,666    $39,499    $39,332    $39,165    $38,998    $38,831    $38,664    $38,497    $38,330    $38,163    $37,996
Total Assets                             $0    $150,411   $214,200   $279,437   $345,653   $411,869   $477,899   $543,952   $610,168   $676,384   $742,600   $808,630   $874,683




                                                                                                                                                                        Page 5
                                                                                       Appendix


Liabilities and                        Jan          Feb          Mar          Apr          May          Jun           Jul         Aug          Sep          Oct          Nov          Dec
Capital

Current
Liabilities
Accounts                   $0      $16,994      $16,668      $15,688      $15,688      $15,688      $15,851      $15,688      $15,688      $15,688      $15,688      $15,851      $15,688
Payable
Current                    $0           $0           $0           $0           $0           $0           $0           $0           $0           $0           $0           $0           $0
Borrowing
Other Current              $0           $0           $0           $0           $0           $0           $0           $0           $0           $0           $0           $0           $0
Liabilities
Subtotal                   $0      $16,994      $16,668      $15,688      $15,688      $15,688      $15,851      $15,688      $15,688      $15,688      $15,688      $15,851      $15,688
Current
Liabilities

Long-term                  $0      $70,000      $70,000      $70,000      $70,000      $70,000      $70,000      $70,000      $70,000      $70,000      $70,000      $70,000      $70,000
Liabilities
Total Liabilities          $0      $86,994      $86,668      $85,688      $85,688      $85,688      $85,851      $85,688      $85,688      $85,688      $85,688      $85,851      $85,688

Paid-in Capital       $208,200     $208,200     $208,200     $208,200     $208,200     $208,200     $208,200     $208,200     $208,200     $208,200     $208,200     $208,200     $208,200
Retained            ($208,200)   ($208,200)   ($208,200)   ($208,200)   ($208,200)   ($208,200)   ($208,200)   ($208,200)   ($208,200)   ($208,200)   ($208,200)   ($208,200)   ($208,200)
Earnings
Earnings                   $0      $63,416     $127,533     $193,749     $259,965     $326,181     $392,048     $458,264     $524,480     $590,696     $656,913     $722,779     $788,995
Total Capital              $0      $63,416     $127,533     $193,749     $259,965     $326,181     $392,048     $458,264     $524,480     $590,696     $656,913     $722,779     $788,995
Total Liabilities          $0     $150,411     $214,200     $279,437     $345,653     $411,869     $477,899     $543,952     $610,168     $676,384     $742,600     $808,630     $874,683
and Capital

Net Worth                  $0      $63,416     $127,533     $193,749     $259,965     $326,181     $392,048     $458,264     $524,480     $590,696     $656,913     $722,779     $788,995




                                                                                                                                                                                 Page 6
                                                               Appendix

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