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Business Plan for Movers

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					Business Plan for Movers
This Business Plan for a Moving company allows entrepreneurs or business owners to
create a comprehensive and professional business plan. This template form allows a
business to outline the company's objectives and detail both current company
information as well as any past performance. Companies should include a complete
market analysis in their plan to help showcase why their business strategy will be
effective in the market. Future company plans, including production targets,
management strategy, and financial forecasting, should be used to demonstrate and
confirm that the company's short-term and long-term objective can and will be met. This
model plan can be customized to best fit the unique needs of any entrepreneur or owner
that is seeking to create a strong business plan.
                                    [INSERT IMAGE/LOGO]


                                 COMPANY NAME
                                ADDRESS/CONTACT INFO

                                  BUSINESS PLAN




© Copyright 2012 Docstoc Inc.                             1
                                                        Confidentiality Agreement

The undersigned reader acknowledges that the information provided by COMPANY NAME in this business plan is confidential; therefore,
reader agrees not to disclose it without the express written permission of COMPANY NAME.

It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than
information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm
or damage to COMPANY NAME.

Upon request, this document is to be immediately returned to COMPANY NAME.

___________________
Signature

___________________
Name (typed or printed)

___________________
Date

                                    This is a business plan. It does not imply an offering of securities.




© Copyright 2012 Docstoc Inc.                                                                                   2
                                                                        Table of Contents



1.0 Executive Summary................................................................................................................................................1
   1.1 Objectives ..........................................................................................................................................................2
   1.2 Mission...............................................................................................................................................................2
   1.3 Keys to Success.................................................................................................................................................2
2.0 Company Summary................................................................................................................................................2
   2.1 Company Ownership..........................................................................................................................................2
   2.2 Company History................................................................................................................................................2
      Table: Past Performance .....................................................................................................................................3
3.0 Services..................................................................................................................................................................3
4.0 Market Analysis Summary......................................................................................................................................3
   4.1 Market Segmentation .........................................................................................................................................4
      Table: Market Analysis ........................................................................................................................................5
   4.2 Target Market Segment Strategy .......................................................................................................................5
   4.3 Service Business Analysis .................................................................................................................................5
      4.3.1 Competition and Buying Patterns ...............................................................................................................6
5.0 Strategy and Implementation Summary .................................................................................................................6
   5.1 Competitive Edge...............................................................................................................................................6
   5.2 Marketing Strategy .............................................................................................................................................6
   5.3 Sales Strategy....................................................................................................................................................6
      5.3.1 Sales Forecast............................................................................................................................................6
         Table: Sales Forecast .....................................................................................................................................7
   5.4 Milestones..........................................................................................................................................................9
      Table: Milestones.................................................................................................................................................9
6.0 Management Summary ..........................................................................................................................................9
   6.1 Personnel Plan...................................................................................................................................................9
      Table: Personnel................................................................................................................................................10
7.0 Financial Plan.......................................................................................................................................................10
   7.1 Important Assumptions ....................................................................................................................................10
   7.2 Break-even Analysis ........................................................................................................................................10
      Table: Break-even Analysis ...............................................................................................................................10
   7.3 Projected Profit and Loss .................................................................................................................................11
      Table: Profit and Loss........................................................................................................................................12
   7.4 Projected Cash Flow ........................................................................................................................................14
      Table: Cash Flow...............................................................................................................................................15
   7.5 Projected Balance Sheet..................................................................................................................................17
      Table: Balance Sheet ........................................................................................................................................17
   7.6 Business Ratios ...............................................................................................................................................18
   7.6 Business Ratios ...............................................................................................................................................18
      Table: Ratios......................................................................................................................................................18
Table: Sales Forecast...................................................................................................................................................1
Table: Personnel ..........................................................................................................................................................2
Table: Profit and Loss...................................................................................................................................................3
Table: Cash Flow..........................................................................................................................................................4
Table: Balance Sheet ...................................................................................................................................................5




                                                                                                                                                                   Page 1
                                                   COMPANY NAME

1.0 Executive Summary

    For over 15 years, COMPANY NAME has established a reputation as the premier movers in the Philadelphia, Pennsylvania and
    surrounding suburban communities. This reputation has allowed the company to expand by becoming a full-service moving and
    storage company for residential and commercial customers and providing delivery service for a furniture manufacturer and mobile
    dialysis machinery. The additional funding will allow the company to continue to expand by increasing advertising and upgrading
    facilities and equipment.

    The combination of increased sales accomplished by utilizing some of the requested funds to update the company's website design
    and exploiting other advertising media to increase customer awareness of the company's available services and reduced expenses
    obtained from updating the company's facilities and equipment will enhance the company's profitability. Upgrading the company's
    facilities and equipment will permit COMPANY NAME to provide customers with the quality of service that has distinguished the
    company from the comppetition.

    The purpose of this plan is to attain grant funding in the amount of $400,000 in order to upgrade the current facility, repairs and
    maintenance on vehicles, ramp-up advertising efforts and hire additional laborers as needed.




                                       Highlights
     $1,000,000

       $900,000

       $800,000

       $700,000
                                                                                                 Sales
       $600,000

       $500,000                                                                                  Gross Margin

       $400,000                                                                                  Net Profit

       $300,000

       $200,000

       $100,000

              $0
                           2010                  2011                   2012




                                                                                                                             Page 1
                                                   COMPANY NAME

1.1 Objectives

    COMPANY NAME objective for this business plan is to provide funding for the following:

         Purchasing new vehicles to replace older trucks with modern fuel efficient models.
         Improving building facilities and expanding the paved parking area.
        Updating the company web design and increasing media advertising to expand customer awareness of COMPANY NAME and
         the services the company offers.
        Improving warehouse efficiency by purchasing another forklift, implementation of inventory control measures and updating the
         security system.
        Upgrading computers and other office equipment.
        Hiring additional employees.

1.2 Mission

    It is COMPANY NAME mission to provide excellent service for the moving and relocation needs in the Philadelphia, Pennsylvania and
    surrounding suburban communities through the company's hard work and integrity.

1.3 Keys to Success

    COMPANY NAME is Philadelphia, Pennsylvania and surrounding suburban communities’ most recommended movers because of the
    exceptional service provided to move client's belongings. The company has built a reputation on the integrity, quality of service and
    devotion to meeting and exceeding the client's needs during the moving process.

2.0 Company Summary

    COMPANY NAME is a family oriented business whose services include commercial and residential moving and storage. Originally
    established as professional storefront movers, the company is contracted as a delivery service for furniture manufacturers, entire
    households and apartments, businesses, entire safes and more. COMPANY NAME is also a certified, licensed, bonded and insured.

    COMPANY NAME has served the community for over 15 years.

2.1 Company Ownership

    COMPANY NAME is established as a C Corporation in Montgomery County, Pennsylvania and is principally owned and operated by
    INSERT NAME.

2.2 Company History

    INSERT NAME started the business in X moving pianos, storefronts and entire residences in Philadelphia, Pennsylvania and
    surrounding suburban communities. As the business grew, the company expanded to include moving services covering the greater
    Pennsylvania state and offered the company’s services long distances. COMPANY NAME also provides packing services.




                                                                                                                               Page 2
                                                    COMPANY NAME

Table: Past Performance




                                       Past Performance
       $800,000

       $700,000

       $600,000

       $500,000

       $400,000                                                                                              Sales

       $300,000                                                                                              Gross
       $200,000                                                                                              Net
       $100,000

               $0

      ($100,000)

      ($200,000)

                             2007                      2008                      2009



3.0 Services

    COMPANY NAME is recognized as Philadelphia, Pennsylvania and surrounding suburban communities’ most recommended
    professional piano movers, specializing in moving, storing, tuning and refinishing pianos. The company is a full-service moving and
    storage company for residential and commercial customers. Packing & crating service is available and packing supplies are also for
    sale to meet customers’ requirements. In addition to commercial and residential moving services, the company also provides delivery
    service for furniture manufacturers and mobile dialysis machinery.

4.0 Market Analysis Summary

    Conshohocken is a borough on the Schuylkill River in Montgomery County, Pennsylvania, in suburban Philadelphia. Historically a
    large mill town and industrial and manufacturing center, after the decline of industry in recent years Conshohocken has developed into
    a center of riverfront commercial and residential development. It is commonly referred to by its colloquial nickname, Conshy. The
    name 'Conshohocken' comes from 'Gueno-sheiki-hacking', meaning 'Pleasant Valley' in the native language of the Lenape tribe of the
    area's Native Americans who first occupied the land over 300 years ago.

    Philadelphia is the largest city in Pennsylvania and the sixth-most-populous city in the United States.
    In 2008, the population of the city proper was estimated to be more than 1.54 million, while the Greater Philadelphia metropolitan
    area's population of 5.8 million made it the country's fifth largest. The city, which lies about 46 miles southwest of New York City, is
    the nation's fourth-largest urban area by population and its fourth-largest consumer media market as ranked by the Nielsen Media
    Research. It is the county seat of Philadelphia County, with which it is coterminous. Popular nicknames for Philadelphia include Philly
    and The City of Brotherly Love, from the literal meaning of the city's name in Greek "brotherly love", compounded from philos "love"
    and adelphos "brother".

    A commercial, educational, and cultural center, Philadelphia was once the second-largest city in the British Empire (after London),
    and the social and geographical center of the original 13 American colonies. It was a centerpiece of early American history, host too
    many of the ideas and actions that gave birth to the American Revolution and independence. It was the most populous city of the
    young United States, although by the first census in 1790, New York City had overtaken it. Philadelphia served as one of the nation's
    many capitals during the Revolutionary War and after. After the ratification of the U.S. Constitution, the city served as the temporary

                                                                                                                                  Page 3
                                                    COMPANY NAME

    national capital from 1790 to 1800 while Washington, D.C., was under construction. Philadelphia is central to African American
    history. Many of its larger suburbs such as Wilmington, Delaware; Camden, New Jersey; and Trenton, New Jersey have an African
    American majority, with the latter sometimes included in the New York metropolitan area. This community has been large since before
    the Great Migration, and despite area civil rights gains, continues to be plagued by poverty and high crime as are most minority
    communities. The area, along with most of Pennsylvania, also has a very large population of Italian Americans.

    According to the same survey, the racial composition of Philadelphia was as follows:

        White: 42.5% (Non-Hispanic Whites: 39.0%)
        Black or African American: 43.5%
        Native American: 0.3%
        Asian: 5.5%
        Native Hawaiian and Other Pacific Islander: 0.1%
        Some other race: 6.4%
        Two or more races: 1.8%
        Hispanic or Latino (of any race): 11.0%

    As of the census of 2000, there were 1,517,550 people, 590,071 households, and 352,272 families residing in the city. The population
    density was 11,233.6/square mile (4,337.3/km²). There were 661,958 housing units at an average density of 4,900.1/sq mi
    (1,891.9/km²). As of the 2004 Census estimations, there were 1,463,281 people, 658,799 housing units, and the racial makeup of
    the city was 45.0% White, 43.2% African American, 5.5% Asian, 0.3% Native American, 0.1% Pacific Islander, 5.8% from other races,
    and 2.2% from two or more races. Hispanic or Latino of any race was 8.5% of the population. The top 5 largest ancestries include
    Irish (13.6%), Italian (9.2%), German (8.1%), Polish (4.3%), and English (2.9%).

    Of the 590,071 households, 27.6% have children under the age of 18 living with them, 32.1% were married couples living together,
    22.3% had a female householder with no husband present, and 40.3% were non-families. 33.8% of all households were made up of
    individuals and 11.9% had someone living alone who was 65 years of age or older. The average household size was 2.48 and the
    average family size was 3.22.

    In the city, the population was spread out with 25.3% under the age of 18, 11.1% from 18 to 25, 29.3% from 25 to 45, 20.3% from 45
    to 65, and 14.1% who were 65 years of age or older. The median age was 34 years. For every 100 females there were 86.8 males.
    For every 100 females age 18 and over, there were 81.8 males.

    The median income for a household in the city was $30,746, and the median income for a family was $37,036. Males had a median
    income of $34,199 versus $28,477 for females. The per capita income for the city was $16,509. About 18.4% of families and 22.9% of
    the population were below the poverty line, including 31.3% of those under age 18 and 16.9% of that age 65 or over.

    As of 2008, more than 500,000 immigrants call the Philadelphia metropolitan area home. More than one-fifth of these immigrants
    have arrived since 2000, resulting in an increase of 113,000 immigrants between the years 2000 and 2006. This is nearly the same
    amount of immigrants that arrived during the decade of the 1990s, of which today comprise 10.9% of the city's population. As
    reported by the Brookings Institution, the Philadelphia area is poised to re-emerge as a destination for immigrants, a longtime
    characteristic of the region that stalled in the mid-20th century.

4.1 Market Segmentation

    COMPANY NAME primary targeted market consists of three main groups. These categories are: commercial and business freight and
    deliveries, residential and household and specialty and storefronts.




                                                                                                                               Page 4
                                                  COMPANY NAME

Table: Market Analysis

Market Analysis
                                               2010          2011           2012           2013          2014
Potential Customers                  Growth                                                                              CAGR
Piano Moving and Services               5%         600,000       630,000        661,500        694,575       729,304     5.00%
Furniture Delivery                      5%         600,000       630,000        661,500        694,575       729,304     5.00%
Residential and Commercial              5%         360,000       378,000        396,900        416,745       437,582     5.00%
Moving
Total                                 5.00%      1,560,000      1,638,000     1,719,900      1,805,895     1,896,190      5.00%




                         Market Analysis (Pie)




                                                                            Piano Moving and Services

                                                                            Furniture Delivery

                                                                            Residential and Commercial Moving




4.2 Target Market Segment Strategy

    COMPANY NAME is building a reputation for being the most recommended piano movers in the Philadelphia, Pennsylvania and
    surrounding suburban communities. The company's reputation for integrity and quality of service has enabled COMPANY NAME to
    successfully pursue the delivery and household and commercial moving & storage markets while also utilizing what may otherwise be
    idle assets. The company intends to pursue moving other supplies and equipment and furniture related moving contracts to
    further expand the business.


4.3 Service Business Analysis

    There are only a limited number of trusted companies that specialize in moving and COMPANY NAME has the reputation for being
    the most recommended professional movers in the Philadelphia, Conshohocken, PA and surrounding suburban area. There are
    many competitors in the broader moving and storage business, however, the company's reputation has permitted a successful
    expansion into this market. The company seeks to acquire exclusive delivery contracts with furniture manufacturers and like
    businesses on the east coast.




                                                                                                                            Page 5
                                                    COMPANY NAME

4.3.1 Competition and Buying Patterns

    Although there are many competitors in the household and commercial moving and storage business, COMPANY
    NAME reputation has permitted the company to compete successfully in offering these services to customers. The company
    has some competition for the exclusive delivery contracts with furniture manufacturers. By contacting large furniture manufacturers on
    the east coast could give a reputable company like COMPANY NAME a serious advantage.

    The key element in purchase decisions made at COMPANY NAME client level is trust in the professional reputation and reliability of
    the company.

5.0 Strategy and Implementation Summary

    Customer service is paramount in the moving business and the company's business plan. COMPANY NAME has built a reputation
    on providing customers with quality service not only as it pertains to the company's primary niche in the care and servicing of pianos
    but the company has established the same level of excellence as it relates to the customer's other treasured belongings. The
    company intends to focus on effectively communicating this excellence by utilizing some of the requested funds to update the
    company's website design and to more aggressively exploit other advertising media to increase potential customer awareness of the
    various rental, delivery and installation services offered by the company within the target market area.

5.1 Competitive Edge

    The competitive edge for COMPANY NAME is the reputation and expertise the company has developed over the last 15 years
    as professional movers. This reputation and the quality of service customers value has permitted the company to successfully
    expand into offering residential and commercial moving services outside of the initial service area.

    The establishment of the previously mentioned work processes that will ensure greater service will strengthen the contacts that
    promote word of mouth marketing and networking.

5.2 Marketing Strategy

    COMPANY NAME has built a reputation over the last 15 years as the most recommended piano movers in the Conshohocken,
    Pennsylvania and surrounding suburban communities region. The company will continue to market to this niche and intends to build
    on this reputation to pursue a larger share of the household and commercial moving market in the greater east coast area. This will
    be accomplished by utilizing some of the requested funds to update the company's website design and to more aggressively exploit
    other advertising media to increase potential customer awareness of the various rental, delivery and installation services offered by
    the company within the target market area.


5.3 Sales Strategy

    COMPANY NAME has the reputation of being a family oriented business and prides itself on integrity and quality of service to meet
    the needs of customers. Depending on the size, scope and nature of the contract or agreement, the company may offer discounts,
    rate reductions or other incentives to consummate sales. The company is also considering increasing the sales staff to pursue
    customer leads if the response from the marketing strategy to be implemented is favorable.

5.3.1 Sales Forecast

    COMPANY NAME sales forecast is based on expected revenue increases beginning in the second quarter of 2011 from
    aggressive advertising and an updated web design as explained in the marketing strategy.




                                                                                                                                Page 6
                                COMPANY NAME

Table: Sales Forecast

Sales Forecast
                                      2010        2011       2012
Sales
Piano Moving                       $298,097    $324,918   $394,969
Designer Install                    $47,984     $52,303    $63,579
Receiving                           $11,752     $12,809    $15,571
Household Moving                   $256,809    $279,925   $340,276
Packing Materials                   $20,135     $21,947    $26,679
Furniture Delivery                  $50,019     $54,521    $66,276
Furniture Repairs                    $1,542      $1,681     $2,043
Total Sales                        $686,337    $748,104   $909,392

Direct Cost of Sales                   2010        2011       2012
Truck & Equipment Rental             $6,284      $6,850     $8,326
Licenses & Permits                   $3,184      $3,471     $4,219
Packing Labor                          $434        $473       $575
Outside Labor - W/C Exempt             $508        $554       $673
Tolls                                $3,597      $3,921     $4,766
Packing Material                     $7,540      $8,219     $9,991
Truck Maintenance                    $1,676      $1,726     $1,778
Fuel                                 $3,439      $3,542     $3,648
Subtotal Direct Cost of Sales       $26,663     $28,755    $33,977




                                                                     Page 7
                                                      COMPANY NAME



                                  Sales Monthly

$60,000

                                                                                         Piano Moving
$50,000
                                                                                         Designer Install
$40,000                                                                                  Receiving

                                                                                         Household Moving
$30,000
                                                                                         Packing Materials
$20,000
                                                                                         Furniture Delivery

$10,000                                                                                  Furniture Repairs


     $0
                                                    Jul
               Jan




                            Mar

                                  Apr




                                              Jun
                     Feb




                                                                      Oct
                                        May




                                                          Aug

                                                                Sep




                                                                             Nov

                                                                                   Dec

                                  Sales by Year

$1,000,000

 $900,000                                                                                Piano Moving

 $800,000                                                                                Designer Install
 $700,000
                                                                                         Receiving
 $600,000
                                                                                         Household Moving
 $500,000
                                                                                         Packing Materials
 $400,000

 $300,000                                                                                Furniture Delivery

 $200,000                                                                                Furniture Repairs
 $100,000

          $0
                           2010                2011                   2012




                                                                                                              Page 8
                                                   COMPANY NAME

5.4 Milestones

Table: Milestones

Milestones

Milestone                                   Start Date     End Date          Budget          Manager      Department
Purchase new vehicles                        9/1/2010    12/31/2010        $225,000                           Owner
Building and Land Improvements               9/1/2010    12/31/2010         $50,000                           Owner
Update Website and Increase                  9/1/2010    12/31/2012        $135,000                           Owner
Advertising
Office Equipment/Computer System              9/1/2010   12/31/2010          $5,000                            Owner
Hire Employees                                9/1/2010   12/31/2012         $65,000                            Owner
Totals                                                                     $480,000




                                                   Milestones


                                Hire Employees



             Office Equipment/Computer System



      Update Website and Increase Advertising



                 Building and Land Improvements



                          Purchase new vehicles


                                                    Q4 Q1 `11 Q2      Q3     Q4 Q1 `12 Q2     Q3    Q4



6.0 Management Summary

    INSERT NAME is the principal owner/operator of the company INSERT NAME is responsible for the day-to-day operations including
    management of all scheduling and manpower requirements. INSERT NAME promotes and solicits additional corporate sales and
    provides residential quotes to customers. Other salaried and hourly employees comprised of CDL licensed drivers and non-CDL
    licensed personnel who assist the drivers in moving heavy items such as furniture and pianos as well as assisting in household
    moves.

6.1 Personnel Plan

    There are currently 15 salaried and hourly workers that are integral to the production of revenues and their payroll expenses have
    been included in Cost of Goods Sold. In addition to the management team, only the bookkeeper performs administrative duties which
    are included in operating expenses. Upon approval of the requested funding, the company intends to hire an additional CDL licensed
    driver and an office receptionist. The company will continue to utilize casual labor on an as needed basis until revenues increase
    sufficiently to consider the addition of other full-time hourly workers.


                                                                                                                            Page 9
                                                COMPANY NAME

Table: Personnel

Personnel Plan
                                                                      2010                  2011                  2012
Donald C. Moore, Owner/Operator                                    $88,400               $91,052               $93,784


Salaried Management                                                $71,500               $73,645               $75,854
Hourly Workers                                                     $39,134               $58,848               $60,614
Total People                                                            21                    21                      21


Total Payroll                                                     $199,034              $223,545              $230,252



7.0 Financial Plan

    COMPANY NAME financial plan is to obtain funding of $400,000. The company will utilize the funds for purchasing new vehicles,
    improving the facility and the parking lot, financing the marketing plan by updating the company website design and
    increasing advertising, purchasing warehouse and office equipment and hiring additional employees (See Milestones).

7.1 Important Assumptions

    The following table shows the General Assumptions for COMPANY NAME

7.2 Break-even Analysis

    Break-even data for COMPANY NAME is presented in the chart and table below.

Table: Break-even Analysis

Break-even Analysis



Monthly Revenue Break-even                                                                                  $35,770



Assumptions:

Average Percent Variable Cost                                                                                    4%

Estimated Monthly Fixed Cost                                                                                $34,380




                                                                                                                       Page 10
                                                    COMPANY NAME


                                              Break-even Analysis
       $30,000


       $20,000


       $10,000


             $0


      ($10,000)


      ($20,000)


      ($30,000)

                    $0             $12,000       $24,000       $36,000       $48,000       $60,000
                          $6,000          $18,000       $30,000       $42,000       $54,000       $66,000


7.3 Projected Profit and Loss

    In 2010, COMPANY NAME expects to achieve an overall revenue increase of nearly 10% over 2009 from the increased advertising
    and website improvements explained in the marketing plan beginning with the last quarter of 2010 and continuing into 2011. With an
    increased customer awareness of the full complement of services the company offers and as the reputation of The Gentleman
    Mover's quality of service develops throughout the greater Philadelphia, Pennsylvania and surrounding suburban communities, the
    company's expectations are significantly higher for 2012.

    To determine the projected Gross Margin values, the Cost of Goods Sold includes payroll expenses for the new CDL driver acquired
    and estimated decreases for the repairs & maintenance and fuel expenses. The payroll, advertising, depreciation and
    interest expenses also indicate increases reflecting the implementation of the business plan objectives beginning with the fourth
    quarter of 2010 after receiving the requested funding described in the business plan.




                                                                                                                           Page 11
                                   COMPANY NAME

Table: Profit and Loss

Pro Forma Profit and Loss
                                             2010       2011       2012
Sales                                    $686,337   $748,104   $909,392
Direct Cost of Sales                      $26,663    $28,755    $33,977
Other Costs of Sales                           $0         $0         $0
Total Cost of Sales                       $26,663    $28,755    $33,977

Gross Margin                             $659,674   $719,349   $875,415
Gross Margin %                            96.12%     96.16%     96.26%


Expenses
Payroll                                  $199,034   $223,545   $230,252
Marketing/Promotion                       $57,900    $59,637    $61,426
Depreciation                              $16,200    $36,000    $36,000
Rent                                      $34,200    $34,200    $34,200
Utilities                                 $18,000    $18,540    $19,096
Insurance                                 $72,000    $74,160    $76,385
Payroll Taxes                             $15,226    $17,101    $17,614

Total Operating Expenses                 $412,561   $463,184   $474,973

Profit Before Interest and Taxes         $247,113   $256,165   $400,442
EBITDA                                   $263,313   $292,165   $436,442
 Interest Expense                         $17,742    $57,492    $57,492
 Taxes Incurred                           $68,811    $59,602   $102,885

Net Profit                               $160,560   $139,071   $240,065
Net Profit/Sales                          23.39%     18.59%     26.40%




                                                                          Page 12
                                     COMPANY NAME


                                    Profit Monthly

$14,000


$12,000


$10,000


 $8,000


 $6,000

 $4,000


 $2,000


    $0
           Jan   Feb   Mar   Apr   May   Jun    Jul   Aug   Sep    Oct   Nov   Dec




                                    Profit Yearly



$240,000

$210,000

$180,000

$150,000

$120,000

 $90,000

 $60,000

 $30,000

     $0
                   2010                  2011                     2012




                                                                                     Page 13
                                                   COMPANY NAME


                                           Gross Margin Monthly

      $60,000


      $50,000


      $40,000


      $30,000


      $20,000


      $10,000


           $0
                 Jan      Feb   Mar     Apr     May     Jun     Jul    Aug     Sep     Oct    Nov     Dec




                                              Gross Margin Yearly


      $900,000

      $800,000

      $700,000

      $600,000

      $500,000

      $400,000

      $300,000

      $200,000

      $100,000

            $0
                            2010                         2011                        2012



7.4 Projected Cash Flow

    The cash flow data for COMPANY NAME is presented in the chart and table below. The company's cash flow reflects the cash
    received from the requested funding and the expenditures that are required to begin implementation of the objectives described in the
    business plan. The funds not being utilized immediately in the fourth quarter of 2010 are budgeted for the increased advertising and
    payroll expenses as indicated in the milestones table and will permit COMPANY NAME to implement the marketing strategy
    described in the business plan and broaden the company's presence in the greater Philadelphia, Pennsylvania and surrounding
    suburban communities.



                                                                                                                             Page 14
                                            COMPANY NAME



Table: Cash Flow

Pro Forma Cash Flow
                                                        2010       2011         2012
Cash Received

Cash from Operations
Cash Sales                                          $686,337    $748,104    $909,392
Subtotal Cash from Operations                       $686,337    $748,104    $909,392

Additional Cash Received
Sales Tax, VAT, HST/GST Received                           $0         $0          $0
New Current Borrowing                                      $0         $0          $0
New Other Liabilities (interest-free)                      $0         $0          $0
New Long-term Liabilities                            $530,000         $0          $0
Sales of Other Current Assets                              $0         $0          $0
Sales of Long-term Assets                                  $0         $0          $0
New Investment Received                              $400,000         $0          $0
Subtotal Cash Received                             $1,616,337   $748,104    $909,392

Expenditures                                            2010       2011         2012

Expenditures from Operations
Cash Spending                                       $509,577    $573,033    $633,327
Bill Payments                                         $9,145          $0          $0
Subtotal Spent on Operations                        $518,722    $573,033    $633,327

Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out                          $0         $0           $0
Principal Repayment of Current Borrowing                  $0         $0           $0

Other Liabilities Principal Repayment                 $2,400      $2,400      $2,400
Long-term Liabilities Principal Repayment                 $0          $0          $0

Purchase Other Current Assets                        $20,000          $0          $0
Purchase Long-term Assets                           $300,000          $0          $0
Dividends                                                 $0          $0          $0
Subtotal Cash Spent                                 $841,122    $575,433    $635,727

Net Cash Flow                                       $775,215    $172,671     $273,665
Cash Balance                                        $802,060    $974,731   $1,248,396




                                                                                    Page 15
                                               COMPANY NAME


                                    Cash
$800,000

$700,000

$600,000

$500,000
                                                                                   Net Cash Flow
$400,000
                                                                                   Cash Balance
$300,000

$200,000

$100,000

     $0
                                               Jul
           Jan

                 Feb

                       Mar

                             Apr




                                         Jun




                                                                 Oct
                                   May




                                                     Aug

                                                           Sep




                                                                       Nov

                                                                             Dec




                                                                                                   Page 16
                                               COMPANY NAME

7.5 Projected Balance Sheet

    The following table presents the Balance Sheet for COMPANY NAME.

Table: Balance Sheet

Pro Forma Balance Sheet
                                                         2010               2011         2012
Assets

Current Assets
Cash                                                 $802,060            $974,731   $1,248,396
Other Current Assets                                 $210,532            $210,532     $210,532
Total Current Assets                               $1,012,592          $1,185,263   $1,458,928

Long-term Assets
Long-term Assets                                     $683,428            $683,428     $683,428
Accumulated Depreciation                             $331,514            $367,514     $403,514
Total Long-term Assets                               $351,914            $315,914     $279,914
Total Assets                                       $1,364,506          $1,501,177   $1,738,842

Liabilities and Capital                                  2010               2011         2012

Current Liabilities
Accounts Payable                                           $0                 $0           $0
Current Borrowing                                          $0                 $0           $0
Other Current Liabilities                              $7,930             $5,530       $3,130
Subtotal Current Liabilities                           $7,930             $5,530       $3,130

Long-term Liabilities                                $574,919           $574,919     $574,919
Total Liabilities                                    $582,849           $580,449     $578,049

Paid-in Capital                                      $573,173            $573,173     $573,173
Retained Earnings                                     $47,924            $208,484     $347,555
Earnings                                             $160,560            $139,071     $240,065
Total Capital                                        $781,657            $920,728   $1,160,793
Total Liabilities and Capital                      $1,364,506          $1,501,177   $1,738,842

Net Worth                                            $781,657           $920,728    $1,160,793




                                                                                                 Page 17
                                                  COMPANY NAME

7.6 Business Ratios

    COMPANY NAME offers several various services and does not compare to the basic industry profile for ratios of moving companies;
    however, here are the standard local freight company’s ratios table for comparison.

Table: Ratios

Ratio Analysis
                                                  2010            2011            2012     Industry Profile
Sales Growth                                    10.16%           9.00%          21.56%              5.19%

Percent of Total Assets
Other Current Assets                            15.43%          14.02%          12.11%            34.81%
Total Current Assets                            74.21%          78.96%          83.90%            52.47%
Long-term Assets                                25.79%          21.04%          16.10%            47.53%
Total Assets                                   100.00%         100.00%         100.00%           100.00%

Current Liabilities                              0.58%           0.37%           0.18%            25.55%
Long-term Liabilities                           42.13%          38.30%          33.06%            25.52%
Total Liabilities                               42.72%          38.67%          33.24%            51.07%
Net Worth                                       57.28%          61.33%          66.76%            48.93%

Percent of Sales
Sales                                          100.00%         100.00%         100.00%           100.00%
Gross Margin                                    96.12%          96.16%          96.26%           100.00%
Selling, General & Administrative               72.72%          77.57%          69.87%            72.18%
Expenses
Advertising Expenses                             8.44%           7.97%           6.75%              0.30%
Profit Before Interest and Taxes                36.00%          34.24%          44.03%              1.47%

Main Ratios
Current                                          127.69          214.33          466.11              1.51
Quick                                            127.69          214.33          466.11              1.18
Total Debt to Total Assets                      42.72%          38.67%          33.24%            59.16%
Pre-tax Return on Net Worth                     29.34%          21.58%          29.54%             7.58%
Pre-tax Return on Assets                        16.81%          13.23%          19.72%             3.10%




                                                                                                                         Page 18
                                COMPANY NAME


Additional Ratios                2010         2011         2012
Net Profit Margin              23.39%       18.59%       26.40%    n.a
Return on Equity               20.54%       15.10%       20.68%    n.a

Activity Ratios
Accounts Payable Turnover         0.00         0.00         0.00   n.a
Payment Days                         0            0            0   n.a
Total Asset Turnover              0.50         0.50         0.52   n.a

Debt Ratios
Debt to Net Worth                 0.75         0.63         0.50   n.a
Current Liab. to Liab.            0.01         0.01         0.01   n.a

Liquidity Ratios
Net Working Capital         $1,004,662   $1,179,733   $1,455,798   n.a
Interest Coverage                13.93         4.46         6.97   n.a




                                                                         Page 19
                            COMPANY NAME


Additional Ratios
Assets to Sales               1.99     2.01     1.91   n.a
Current Debt/Total Assets      1%       0%       0%    n.a
Acid Test                   127.69   214.33   466.11   n.a
Sales/Net Worth               0.88     0.81     0.78   n.a
Dividend Payout               0.00     0.00     0.00   n.a




                                                             Page 20
                                                                        Appendix

Table: Sales Forecast

Sales Forecast
                                   Jan       Feb       Mar       Apr        May       Jun         Jul      Aug       Sep        Oct       Nov       Dec
Sales
Piano Moving                    $24,235   $24,235   $24,235   $24,235    $24,235   $24,235   $24,235    $24,235   $24,235   $26,658    $26,658   $26,668
Designer Install                 $3,901    $3,901    $3,901    $3,901     $3,901    $3,901    $3,901     $3,901    $3,901    $4,291     $4,291    $4,291
Receiving                          $955      $955      $955      $955       $955      $955      $955       $955      $955    $1,051     $1,051    $1,051
Household Moving                $20,879   $20,879   $20,879   $20,879    $20,879   $20,879   $20,879    $20,879   $20,879   $22,967    $22,967   $22,967
Packing Materials                $1,637    $1,637    $1,637    $1,637     $1,637    $1,637    $1,637     $1,637    $1,637    $1,801     $1,801    $1,801
Furniture Delivery               $4,067    $4,067    $4,067    $4,067     $4,067    $4,067    $4,067     $4,067    $4,067    $4,473     $4,473    $4,473
Furniture Repairs                  $125      $125      $125      $125       $125      $125      $125       $125      $125      $138       $138      $138
Total Sales                     $55,799   $55,799   $55,799   $55,799    $55,799   $55,799   $55,799    $55,799   $55,799   $61,379    $61,379   $61,389

Direct Cost of Sales                Jan       Feb       Mar       Apr        May       Jun        Jul       Aug       Sep        Oct       Nov       Dec
Truck & Equipment Rental           $524      $524      $524      $524       $524      $524      $524       $524      $524       $524      $524      $524
Licenses & Permits                 $265      $265      $265      $265       $265      $265      $265       $265      $265       $265      $265      $265
Packing Labor                       $36       $36       $36       $36        $36       $36       $36        $36       $36        $36       $36       $36
Outside Labor - W/C Exempt          $42       $42       $42       $42        $42       $42       $42        $42       $42        $42       $42       $42
Tolls                              $300      $300      $300      $300       $300      $300      $300       $300      $300       $300      $300      $300
Packing Material                   $628      $628      $628      $628       $628      $628      $628       $628      $628       $628      $628      $628
Truck Maintenance                $2,651        $0        $0        $0         $0        $0        $0         $0        $0     ($975)        $0        $0
Fuel                             $5,539        $0        $0        $0         $0        $0        $0         $0        $0   ($2,100)        $0        $0
Subtotal Direct Cost of Sales    $9,986    $1,796    $1,796    $1,796     $1,796    $1,796    $1,796     $1,796    $1,796   ($1,279)    $1,796    $1,796




                                                                                                                                                     Page 1
                                                                     Appendix

Table: Personnel

Personnel Plan
                                      Jan       Feb       Mar       Apr      May        Jun        Jul       Aug       Sep       Oct       Nov       Dec
Donald C. Moore, Owner/Operator    $7,367    $7,367    $7,367    $7,367    $7,367    $7,367    $7,367     $7,367    $7,367    $7,367    $7,367    $7,367
Salaried Management                $5,958    $5,958    $5,958    $5,958    $5,958    $5,958    $5,958     $5,958    $5,958    $5,958    $5,958    $5,958
Hourly Workers                     $2,761    $2,761    $2,761    $2,761    $2,761    $2,761    $2,761     $2,761    $2,761    $4,761    $4,761    $4,761
Total People                          19        19        19        19        19        19         19        19        19        21        21        21


Total Payroll                     $16,086   $16,086   $16,086   $16,086   $16,086   $16,086   $16,086    $16,086   $16,086   $18,086   $18,086   $18,086




                                                                                                                                                   Page 2
                                                                           Appendix

Table: Profit and Loss

Pro Forma Profit and Loss
                                            Jan       Feb       Mar       Apr      May        Jun        Jul       Aug       Sep        Oct       Nov       Dec
Sales                                   $55,799   $55,799   $55,799   $55,799   $55,799   $55,799   $55,799    $55,799   $55,799   $61,379    $61,379   $61,389
Direct Cost of Sales                     $9,986    $1,796    $1,796    $1,796    $1,796    $1,796    $1,796     $1,796    $1,796   ($1,279)    $1,796    $1,796
Other Costs of Sales                         $0        $0        $0        $0        $0        $0        $0         $0        $0         $0        $0        $0
Total Cost of Sales                      $9,986    $1,796    $1,796    $1,796    $1,796    $1,796    $1,796     $1,796    $1,796   ($1,279)    $1,796    $1,796

Gross Margin                            $45,813   $54,003   $54,003   $54,003   $54,003   $54,003   $54,003    $54,003   $54,003    $62,658   $59,583   $59,593
Gross Margin %                          82.10%    96.78%    96.78%    96.78%    96.78%    96.78%    96.78%     96.78%    96.78%    102.08%    97.07%    97.07%



Expenses
Payroll                                 $16,086   $16,086   $16,086   $16,086   $16,086   $16,086   $16,086    $16,086   $16,086   $18,086    $18,086   $18,086
Marketing/Promotion                      $4,200    $4,200    $4,200    $4,200    $4,200    $4,200    $4,200     $4,200    $4,200    $6,700     $6,700    $6,700
Depreciation                               $800      $800      $800      $800      $800      $800      $800       $800      $800    $3,000     $3,000    $3,000
Rent                                     $2,850    $2,850    $2,850    $2,850    $2,850    $2,850    $2,850     $2,850    $2,850    $2,850     $2,850    $2,850
Utilities                                $1,500    $1,500    $1,500    $1,500    $1,500    $1,500    $1,500     $1,500    $1,500    $1,500     $1,500    $1,500
Insurance                          8%    $6,000    $6,000    $6,000    $6,000    $6,000    $6,000    $6,000     $6,000    $6,000    $6,000     $6,000    $6,000
Payroll Taxes                      8%    $1,231    $1,231    $1,231    $1,231    $1,231    $1,231    $1,231     $1,231    $1,231    $1,384     $1,384    $1,384

Total Operating Expenses                $32,667   $32,667   $32,667   $32,667   $32,667   $32,667   $32,667    $32,667   $32,667   $39,520    $39,520   $39,520

Profit Before Interest and Taxes        $13,146   $21,336   $21,336   $21,336   $21,336   $21,336   $21,336    $21,336   $21,336   $23,138    $20,063   $20,073
EBITDA                                  $13,946   $22,136   $22,136   $22,136   $22,136   $22,136   $22,136    $22,136   $22,136   $26,138    $23,063   $23,073
 Interest Expense                          $374      $374      $374      $374      $374      $374      $374       $374      $374    $4,791     $4,791    $4,791
 Taxes Incurred                          $3,832    $6,289    $6,289    $6,289    $6,289    $6,289    $6,289     $6,289    $6,289    $5,504     $4,582    $4,585

Net Profit                               $8,940   $14,674   $14,674   $14,674   $14,674   $14,674   $14,674    $14,674   $14,674   $12,843    $10,691   $10,698
Net Profit/Sales                        16.02%    26.30%    26.30%    26.30%    26.30%    26.30%    26.30%     26.30%    26.30%    20.92%     17.42%    17.43%




                                                                                                                                                           Page 3
                                                                                  Appendix

Table: Cash Flow

Pro Forma Cash Flow
                                                       Jan       Feb       Mar       Apr       May        Jun         Jul       Aug        Sep         Oct       Nov        Dec
Cash Received

Cash from Operations
Cash Sales                                          $55,799   $55,799   $55,799   $55,799   $55,799    $55,799    $55,799    $55,799    $55,799    $61,379    $61,379    $61,389
Subtotal Cash from Operations                       $55,799   $55,799   $55,799   $55,799   $55,799    $55,799    $55,799    $55,799    $55,799    $61,379    $61,379    $61,389

Additional Cash Received
Sales Tax, VAT, HST/GST Received            0.00%        $0        $0        $0        $0        $0         $0         $0         $0         $0         $0         $0         $0
New Current Borrowing                                    $0        $0        $0        $0        $0         $0         $0         $0         $0         $0         $0         $0
New Other Liabilities (interest-free)                    $0        $0        $0        $0        $0         $0         $0         $0         $0         $0         $0         $0
New Long-term Liabilities                                $0        $0        $0        $0        $0         $0         $0         $0         $0   $530,000         $0         $0
Sales of Other Current Assets                            $0        $0        $0        $0        $0         $0         $0         $0         $0         $0         $0         $0
Sales of Long-term Assets                                $0        $0        $0        $0        $0         $0         $0         $0         $0         $0         $0         $0
New Investment Received                                  $0        $0        $0        $0        $0         $0         $0         $0         $0         $0   $400,000         $0
Subtotal Cash Received                              $55,799   $55,799   $55,799   $55,799   $55,799    $55,799    $55,799    $55,799    $55,799   $591,379   $461,379    $61,389

Expenditures                                           Jan       Feb       Mar       Apr       May        Jun         Jul       Aug        Sep         Oct       Nov        Dec

Expenditures from Operations
Cash Spending                                       $46,059   $40,325   $40,325   $40,325   $40,325    $40,325    $40,325    $40,325    $40,325    $45,536    $47,688    $47,691
Bill Payments                                        $9,145        $0        $0        $0        $0         $0         $0         $0         $0         $0         $0         $0
Subtotal Spent on Operations                        $55,203   $40,325   $40,325   $40,325   $40,325    $40,325    $40,325    $40,325    $40,325    $45,536    $47,688    $47,691

Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out                         $0        $0        $0        $0        $0         $0         $0         $0         $0         $0         $0         $0
Principal Repayment of Current Borrowing                 $0        $0        $0        $0        $0         $0         $0         $0         $0         $0         $0         $0
Other Liabilities Principal Repayment                  $200      $200      $200      $200      $200       $200       $200       $200       $200       $200       $200       $200
Long-term Liabilities Principal Repayment                $0        $0        $0        $0        $0         $0         $0         $0         $0         $0         $0         $0
Purchase Other Current Assets                            $0        $0        $0        $0        $0         $0         $0         $0         $0         $0    $20,000         $0
Purchase Long-term Assets                                $0        $0        $0        $0        $0         $0         $0         $0         $0   $300,000         $0         $0
Dividends                                                $0        $0        $0        $0        $0         $0         $0         $0         $0         $0         $0         $0
Subtotal Cash Spent                                 $55,403   $40,525   $40,525   $40,525   $40,525    $40,525    $40,525    $40,525    $40,525   $345,736    $67,888    $47,891

Net Cash Flow                                          $396   $15,274   $15,274   $15,274   $15,274    $15,274    $15,274    $15,274    $15,274   $245,643   $393,491    $13,498
Cash Balance                                        $27,240   $42,514   $57,787   $73,061   $88,334   $103,608   $118,881   $134,155   $149,428   $395,072   $788,562   $802,060




                                                                                                                                                                        Page 4
                                                                                   Appendix

Table: Balance Sheet

Pro Forma Balance
Sheet
                                                 Jan        Feb        Mar         Apr       May        Jun         Jul       Aug        Sep         Oct         Nov          Dec
Assets                      Starting
                            Balances

Current Assets
Cash                              $26,845     $27,240    $42,514    $57,787    $73,061    $88,334   $103,608   $118,881   $134,155   $149,428   $395,072    $788,562      $802,060
Other Current Assets             $190,532    $190,532   $190,532   $190,532   $190,532   $190,532   $190,532   $190,532   $190,532   $190,532   $190,532    $210,532      $210,532
Total Current Assets             $217,377    $217,772   $233,046   $248,319   $263,593   $278,866   $294,140   $309,413   $324,687   $339,960   $585,603    $999,094    $1,012,592

Long-term Assets
Long-term Assets                 $383,428    $383,428   $383,428   $383,428   $383,428   $383,428   $383,428   $383,428   $383,428   $383,428   $683,428    $683,428     $683,428
Accumulated                      $315,314    $316,114   $316,914   $317,714   $318,514   $319,314   $320,114   $320,914   $321,714   $322,514   $325,514    $328,514     $331,514
Depreciation
Total Long-term Assets            $68,114     $67,314    $66,514    $65,714    $64,914    $64,114    $63,314    $62,514    $61,714    $60,914   $357,914     $354,914     $351,914
Total Assets                     $285,490    $285,086   $299,560   $314,033   $328,507   $342,980   $357,454   $371,927   $386,401   $400,874   $943,517   $1,354,008   $1,364,506

Liabilities and Capital                          Jan        Feb        Mar         Apr       May        Jun         Jul       Aug        Sep         Oct         Nov          Dec

Current Liabilities
Accounts Payable                   $9,145          $0         $0         $0         $0         $0         $0         $0         $0         $0         $0          $0           $0
Current Borrowing                      $0          $0         $0         $0         $0         $0         $0         $0         $0         $0         $0          $0           $0
Other Current Liabilities         $10,330     $10,130     $9,930     $9,730     $9,530     $9,330     $9,130     $8,930     $8,730     $8,530     $8,330      $8,130       $7,930
Subtotal Current                  $19,475     $10,130     $9,930     $9,730     $9,530     $9,330     $9,130     $8,930     $8,730     $8,530     $8,330      $8,130       $7,930
Liabilities

Long-term Liabilities             $44,919     $44,919    $44,919    $44,919    $44,919    $44,919    $44,919    $44,919    $44,919    $44,919   $574,919    $574,919     $574,919
Total Liabilities                 $64,393     $55,049    $54,849    $54,649    $54,449    $54,249    $54,049    $53,849    $53,649    $53,449   $583,249    $583,049     $582,849

Paid-in Capital                  $173,173    $173,173   $173,173   $173,173   $173,173   $173,173   $173,173   $173,173   $173,173   $173,173   $173,173     $573,173     $573,173
Retained Earnings                  $62,915    $47,924    $47,924    $47,924    $47,924    $47,924    $47,924    $47,924    $47,924    $47,924    $47,924      $47,924      $47,924
Earnings                         ($14,991)     $8,940    $23,614    $38,287    $52,961    $67,634    $82,308    $96,981   $111,655   $126,328   $139,172     $149,862     $160,560
Total Capital                    $221,097    $230,037   $244,711   $259,384   $274,058   $288,731   $303,405   $318,078   $332,752   $347,425   $360,269     $770,959     $781,657
Total Liabilities and            $285,490    $285,086   $299,560   $314,033   $328,507   $342,980   $357,454   $371,927   $386,401   $400,874   $943,517   $1,354,008   $1,364,506
Capital

Net Worth                        $221,097    $230,037   $244,711   $259,384   $274,058   $288,731   $303,405   $318,078   $332,752   $347,425   $360,269    $770,959     $781,657




                                                                                                                                                                          Page 5
                                                               Appendix

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Description: This Business Plan for a Moving company allows entrepreneurs or business owners to create a comprehensive and professional business plan. This template form allows a business to outline the company's objectives and detail both current company information as well as any past performance. Companies should include a complete market analysis in their plan to help showcase why their business strategy will be effective in the market. Future company plans, including production targets, management strategy, and financial forecasting, should be used to demonstrate and confirm that the company's short-term and long-term objective can and will be met. This model plan can be customized to best fit the unique needs of any entrepreneur or owner that is seeking to create a strong business plan.