[INSERT IMAGE]
COMPANY NAME
[INSERT ADDRESS & CONTACT INFO]
BUSINESS PLAN 20__
© Copyright 2012 Docstoc Inc. 1
Confidentiality Agreement
The undersigned reader acknowledges that the information provided by COMPANY NAME in this business plan is confidential; therefore,
reader agrees not to disclose it without the express written permission of COMPANY NAME.
It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than
information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm
or damage to COMPANY NAME.
Upon request, this document is to be immediately returned to COMPANY NAME.
___________________
Signature
___________________
Name (typed or printed)
___________________
Date
This is a business plan. It does not imply an offering of securities.
© Copyright 2012 Docstoc Inc. 2
Table of Contents
1.0 Executive Summary .............................................................................................................................................. 1
1.1 Objectives ........................................................................................................................................................ 2
1.2 Mission ............................................................................................................................................................. 2
1.3 Keys to Success ............................................................................................................................................... 2
2.0 Organization Summary ......................................................................................................................................... 2
2.1 Legal Entity....................................................................................................................................................... 2
2.2 Start-up Summary ............................................................................................................................................ 3
Table: Start-up ................................................................................................................................................... 3
3.0 Services ................................................................................................................................................................ 4
4.0 Market Analysis Summary .................................................................................................................................... 4
4.1 Market Segmentation ....................................................................................................................................... 5
Table: Market Analysis ....................................................................................................................................... 5
4.2 Target Market Segment Strategy ..................................................................................................................... 6
4.3 Service Providers Analysis ............................................................................................................................... 6
4.3.1 Alternatives and Usage Patterns ............................................................................................................... 6
5.0 Strategy and Implementation Summary................................................................................................................ 6
5.1 Competitive Edge ............................................................................................................................................. 6
5.2 Marketing Strategy ........................................................................................................................................... 7
5.3 Fundraising Strategy ........................................................................................................................................ 7
5.3.1 Funding Forecast ...................................................................................................................................... 8
Table: Funding Forecast ................................................................................................................................ 8
5.4 Milestones ...................................................................................................................................................... 10
Table: Milestones ............................................................................................................................................. 10
6.0 Management Summary ...................................................................................................................................... 10
6.1 Personnel Plan ............................................................................................................................................... 11
Table: Personnel .............................................................................................................................................. 11
7.0 Financial Plan ..................................................................................................................................................... 11
7.1 Start-up Funding............................................................................................................................................. 12
Table: Start-up Funding ................................................................................................................................... 12
7.2 Important Assumptions ................................................................................................................................... 13
7.3 Break-even Analysis....................................................................................................................................... 13
Table: Break-even Analysis ............................................................................................................................. 13
7.4 Projected Surplus or Deficit ............................................................................................................................ 14
Table: Surplus and Deficit ................................................................................................................................ 14
7.5 Projected Cash Flow ...................................................................................................................................... 17
Table: Cash Flow ............................................................................................................................................. 17
7.6 Projected Balance Sheet ................................................................................................................................ 19
Table: Balance Sheet....................................................................................................................................... 19
7.7 Standard Ratios.............................................................................................................................................. 20
7.7 Standard Ratios.............................................................................................................................................. 20
Table: Ratios .................................................................................................................................................... 20
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COMPANY NAME
1.0 Executive Summary
COMPANY NAME will be a private, non-profit, special needs youth recreation and sports program serving children, ages 6-18, in the
New York Metro area, specifically Manhattan. The focus of the program is to promote special needs youth sport participation, promote
healthy development in special needs youth, and increase youth access to learning life skills and interaction in social settings.
COMPANY NAME is seeking to rent or partner with a local church or recreation facility. Outdoor sports can be played on public
school and park property. Field trips and other group outings will be organized on a regular basis, such as trips to Central Park and to
recreation centers teaching children arts and crafts.
Clinical studies also show that sports and recreation programs can help youth establish lifelong, healthy, physical activity patterns.
Regular physical activity can ward off life-threatening diseases; reduce feelings of depression and anxiety; help control weight and
obesity; and build and maintain healthy bones, muscles, and joints, according to the President's Council on Physical Fitness.
The COMPANY NAME concept grew from the experiences, observations and aspirations of parents, families and friends of children
with special needs who wished for their children the joy, discovery, laughter and friendships which are the hallmarks of healthy
childhood. Because of the wide range of abilities in athletics, exposure to the arts, communication abilities and social interaction of
these children, the opportunities for such activities are limited. Let it be clear that the families and special needs children are not
turning away from these activities; however, the availability of these programs is severely limited, especially in the NY metropolitan
area and in other urban areas in the U.S. The children's enthusiasm for such activities knows no bounds. Typical children are
engaged in a dazzling array of afterschool and weekend activities. Dance and music lessons, drama classes, sports teams are
provided by schools, local clubs and private organizations. These activities are an essential part of the development of imagination,
confidence, physical and emotional well being. They promote independence, respect, responsibility and self-esteem.
The children in the city's core must have the opportunity for a successful start in education, arts, social programs and sport regardless
of age, race, gender, family composition, income or community. In response to this significant disparity, COMPANY NAME will be
created to provide arts, recreation and sports programs necessary for Manhattan’s special needs children to have equal opportunity
for social interaction activities and organized sports.
Schools, churches and health care centers can host recreation and sport registration. COMPANY NAME has the clearest
understanding of their communities' needs. With matching contributions from local partners and organizations, the project will receive
substantial funding.
COMPANY NAME is seeking start-up funding in the amount of $356,500 in order to purchase supplies, launch an advertising
campaign and to secure a location for afterschool programs. With this base of support, COMPANY NAME will raise additional money
from program sponsors and fundraising campaigns.
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COMPANY NAME
1.1 Objectives
To increase participation in special needs youth sports and recreation programs in the New York City Metro area.
To increase special needs youth access to life skill training and healthy development.
To bring awareness of COMPANY NAME available services, organized trips and programs to families with special needs
children.
1.2 Mission
The mission of COMPANY NAME is to create a youth sport program in the New York Metro area increasing both sport participation
rates and healthy development of the area's special needs youth.
1.3 Keys to Success
Utilizing the special needs school system to promote the life skill training, organized trips for education and recreation, sports and
other recreation programs.
Minimize field maintenance and facility costs.
Maintaining the City Council's support to provide scholarship funds for special needs youth who want to participate in sports.
Recruiting sponsorship support for the organized trips, sports and recreation programs.
Maintaining a high approval rate with the area's parents and youth.
2.0 Organization Summary
COMPANY NAME will be a private, non-profit, special needs youth recreation and sports program serving children, ages 6-18, in the
New York Metro area, specifically Manhattan. The focus of the program is to promote special needs youth sport participation, promote
healthy development in special needs youth, and increase youth access to learning life skills and interaction in social settings by
taking groups to museums, parks and organized arts and crafts.
COMPANY NAME is seeking to become the premier after school social setting offering a club-like, easygoing atmosphere where
special needs children can learn dance, art, sports activities and much more.
COMPANY NAME is seeking to rent or partner with a local church or recreation facility. Outdoor sports can be played on public
school and park property. Field trips and other group outings will be organized on a regular basis, such as trips to Central Park and to
recreation centers teaching children arts and crafts.
2.1 Legal Entity
The COMPANY NAME is a New York State nonprofit corporation. COMPANY NAME is a 501(c) 3 recognized by the IRS as a non-
profit organization.
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COMPANY NAME
2.2 Start-up Summary
Start-up costs and initial financing are shown on the following tables and chart.
Table: Start-up
Start-up
Requirements
Start-up Expenses
Legal $5,000
Stationery etc. $5,000
Brochures $20,000
Promotion $100,000
Insurance $10,000
Rent $5,500
Research and Development $1,000
Sport Equipment $100,000
Office Equipment/Software $100,000
Total Start-up Expenses $346,500
Start-up Assets
Cash Required $10,000
Other Current Assets $0
Long-term Assets $0
Total Assets $10,000
Total Requirements $356,500
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COMPANY NAME
3.0 Services
COMPANY NAME will offer the following services and programs for special needs children during the year:
Sports
Recreational Activities
Life skill Coaching
Dance Classes
Arts and Crafts
Museum Trips
Horseback Riding Trips
A "hip and cool" afterschool social setting
COMPANY NAME will offer more programs and services in the future, constantly staying abreast of the changing needs of the special
needs community in Manhattan.
4.0 Market Analysis Summary
Like other large cities, New York has had difficulty figuring out how to provide appropriate services for disabled students without
isolating them, and how to manage large spending increases on special education.
Enrollment in special education programs has climbed to some 177,000 students, or more than 17 percent of the system, up from
roughly 13 percent in 2003. Experts in special education say it is difficult to know what has caused the increase. Theories include
better identification of students with learning disabilities, particularly autism; parents being less reluctant to see their children identified
as disabled; and the possibility that more children might actually have difficulties than in years past.
The city now spends $4.8 billion annually on special education, up from $3.8 billion five years ago. That includes $1.2 billion to send
students to private schools. Recent state and United States Supreme Court rulings strengthened the rights of parents of special
education students to receive private schooling at taxpayer expense if public schools cannot give them the services they need.
Education Department officials said that they did not believe they would save money and that costs did not factor in their decision to
make the change. Rather, they said, it was an effort to improve results for special education students.
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COMPANY NAME
While graduation rates have risen over all, for example, the rates for special education students have remained stubbornly low —
fewer than 25 percent received a regular diploma last year, compared with more than double that for traditional students.
The Bloomberg administration, struggling to address the needs of a growing number of students with learning disabilities, is
overhauling special education by asking every principal to take in more of the students and giving them greater flexibility in deciding
how to teach them. This will also stimulate COMPANY NAME reach to special needs families in need of afterschool programs and
activities for their children and teenagers.
4.1 Market Segmentation
The 6-12 and 13-18 age groups represent over 70% of special needs children that COMPANY NAME will serve over the next three
years. It is critical that the program is prepared to manage the influx of these young children.
Table: Market Analysis
Market Analysis
2011 2012 2013 2014 2015
Potential Customers Growth CAGR
Special Needs Children 6-12 5% 106,200 27,000 29,160 31,493 34,012 -24.77%
Special Needs Children 13-18 5% 70,800 22,000 24,200 26,620 29,282 -19.81%
Total -22.67% 177,000 49,000 53,360 58,113 63,294 -22.67%
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COMPANY NAME
4.2 Target Market Segment Strategy
Past experience has shown that most businesses in this industry will not join this association of their own accord. Instead, COMPANY
NAME must mount aggressive marketing and fundraising campaign.
4.3 Service Providers Analysis
There is no known organization in the Manhattan area that offers the unique experience, recreation and programs provided by
COMPANY NAME.
There are several area schools for special needs children where children can register for school. Some of the local schools are The
Association for Metro Area Autistic Children, Hope Schools (several day schools for special needs children located throughout New
York Metro), Hawthorne Country Day School and New York Center for Autism Charter School to name a few. COMPANY
NAME intends to establish cooperative relationships with these organizations with the expectation that increased awareness in these
types of programs will result in mutual benefit.
4.3.1 Alternatives and Usage Patterns
Families look for several qualities in daycare and recreation centers including:
Good quality care workers and staff.
Reliable and consistently high-quality service.
Good value for money.
Reputation and positioning of the Center.
5.0 Strategy and Implementation Summary
It is critical that COMPANY NAME takes a proactive strategy in promoting its program in the community as well as creating a strong
fund-raising program. To accomplish these goals, COMPANY NAME will have two groups overseeing the program's growth and
development. The first will be a 12-member Program Services Group comprising of community members. This group will provide
oversight of the program's service delivery to the community and will also be responsible for building community support for
COMPANY NAME. The second group will be a 10-member Finance Group that will have Richmond business representation. The
Finance Group will have oversight over the program's fiscal operation and fund-raising activities.
The next step will be to recruit the volunteer coaches and facility supervisors for each season and use this group to promote the
program at local schools. Coaches and facility supervisors will be recruited by using the community churches and civic organizations.
In addition, the Richmond Police Department is initiating a new program to recruit volunteer youth coaches from their own ranks.
COMPANY NAME is also working with the Community Service Program of State University to recruit college students as coaches.
They will receive three university credits hours for their participation with COMPANY NAME.
Mobilizing a coaching/supervision base will provide COMPANY NAME the people power necessary to get its message to the entire
community.
Sign-up for the program will be simplified by providing participation forms at each school and at the larger community markets. At
each location, there will be a collection kiosk where the forms can be dropped off.
5.1 Competitive Edge
COMPANY NAME competitive edge is twofold. One is the support of the community's public resources to build a successful
recreation, arts and sports programs that will have a positive impact on the attitude and health of the area's special needs children.
Participation in COMPANY NAME ' programs will be promoted in the special education classrooms and volunteer coaches will be
allowed to visit classrooms and speak to the children.
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COMPANY NAME
The program's second advantage is the support of businesses to have a real impact on the metro special needs youth. The
revitalization of the New York urban center can only be built upon the improved quality of life of metro residents. The current
demographics provide a unique opportunity to have a dynamic impact on the area's special needs youth.
5.2 Marketing Strategy
COMPANY NAME starts with a critical competitive edge: there is no competitor the organization knows of that can offer the
unique recreational experience for special needs children provided by COMPANY NAME. Through the multi-faceted focus on social
skills and activities targeted to children, COMPANY NAME is positioned as a premier source for after school activities of arts,
education, enrichment, and enjoyment for the entire Manhattan area. The offerings include a diverse range of programs and activities
on a rotated calendar basis, ensuring a fresh experience.
Print advertising during the first year will be limited and placed in the less expensive local media. COMPANY NAME plans to
distribute flyers through local community special education organizations and schools. As the organization expands presence in
the Manhattan/New York Metro area, COMPANY NAME will scale the advertising accordingly.
On-site marketing for workshops and special events represents an economical and effective way to generate revenue. By reaching
attendees, people who have already made the initial step to engage in the Sparkidz experience, the organization anticipates a high
degree of interest and participation in revenue producing activities such as workshops and special events.
COMPANY NAME recognizes that a strong Internet presence is an opportunity to extend market reach in a manner consistent
with the organization's mission. Initially, direct marketing efforts will be locally focused, but COMPANY NAME will rely upon a dynamic
and informative website to support efforts, while broadcasting the message to a much larger audience. The goal of the site is to create
interest, inform and entertain visitors, facilitate requests for program information, renewals and registrations, and generate
additional revenue.
5.3 Fundraising Strategy
COMPANY NAME will be directing its fund-raising program at two groups. One will be the metro area parents, the other will be New
York's businesses. Being successful with both groups is key to the program's future.
Metro Area Parents: The program's expectations is that sign-up fees will pay for only 30% of operating cost but the fee is crucial
for several reasons. First, without a sense of ownership in the program the community will not support the program over time.
Second, a monetary commitment to the program creates an expectation of services that will push the program to become more
responsive to the community needs. The third reason, and the most important, is that the fee is an organizing tool to recruit
volunteers who will commit to work a number of hours for the program as part of a child scholarship agreement.
New York Businesses: Local businesses can become sponsors of COMPANY NAME sport seasons (like Paragon can
sponsor a Flag Football Season), school teams, or sport tournaments. With the sponsorship will come the opportunity to have
the company name on field/facility banners, team uniforms, and COMPANY NAME mass mailings. COMPANY NAME will also
have four high-profile fundraisers each year.
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COMPANY NAME
5.3.1 Funding Forecast
The following is the funding forecast for three years.
Table: Funding Forecast
Funding Forecast
2011 2012 2013
Funding
Sign-Up Fees $140,000 $147,000 $151,410
Business Sponsorships $410,000 $660,000 $760,000
Fundraising $1,000,000 $1,050,000 $1,102,500
Total Funding $1,550,000 $1,857,000 $2,013,910
Direct Cost of Funding 2011 2012 2013
Sign-Up Fees $0 $0 $0
Business Sponsorships $14,200 $15,000 $18,000
Fundraising $45,000 $46,350 $47,741
Subtotal Cost of Funding $59,200 $61,350 $65,741
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COMPANY NAME
5.4 Milestones
The accompanying table lists important program milestones, with dates, responsible parties, and budgets for each. The milestone
schedule indicates our emphasis on planning for implementation.
What the table doesn't show is the commitment behind it. This business plan includes complete provisions for plan-vs.-actual
analysis, and the organization will hold follow-up meetings every month to discuss the variance and course corrections.
Table: Milestones
Milestones
Milestone Start Date End Date Budget Manager Department
Acquire Location 12/5/2010 2/1/2011 $5,000 Director
Purchase Sports Equipment 12/5/2010 2/1/2011 $100,000 Director
Launch Advertising Campaign 2/1/2011 4/1/2011 $50,000 Director
Partner with Special Needs Organizations 12/5/2010 1/15/2011 $0 Director
Hold First Quarterly Fundraiser 12/5/2010 3/1/2011 $10,000 Director
Totals $165,000
6.0 Management Summary
COMPANY NAME will establish a team to manage the day to day operation of the program.
[INSERT MANAGER BIO]
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COMPANY NAME
6.1 Personnel Plan
The program team will have the following positions:
Director.
Assistant Director.
Volunteer Coordinator.
Sponsorship/Fundraising Developer.
Facility Coordinator.
Coordinator of Game Officials.
Child Care Coordinators (3).
Office Manager.
Table: Personnel
Personnel Plan
2011 2012 2013
Director $36,000 $39,000 $42,000
Assistant Director $31,200 $34,000 $37,000
Volunteer Coordinator $30,000 $33,000 $36,000
Sponsorship/Fundraising Developer $33,600 $37,000 $40,000
Facility Coordinator $30,000 $33,000 $36,000
Coordinator of Game Officials $28,800 $31,000 $34,000
Child Care Coordinators $72,000 $80,000 $90,000
Office Manager $30,000 $33,000 $36,000
Total People 12 14 15
Total Payroll $291,600 $320,000 $351,000
7.0 Financial Plan
The following is the Financial Plan for COMPANY NAME for three years.
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COMPANY NAME
7.1 Start-up Funding
COMPANY NAME start-up costs are detailed above, in the Start-up Table.
Table: Start-up Funding
Start-up Funding
Start-up Expenses to Fund $346,500
Start-up Assets to Fund $10,000
Total Funding Required $356,500
Assets
Non-cash Assets from Start-up $0
Cash Requirements from Start-up $10,000
Additional Cash Raised $0
Cash Balance on Starting Date $10,000
Total Assets $10,000
Liabilities and Capital
Liabilities
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Capital
Planned Investment
Grant $0
Donations $0
Additional Investment Requirement $356,500
Total Planned Investment $356,500
Loss at Start-up (Start-up Expenses) ($346,500)
Total Capital $10,000
Total Capital and Liabilities $10,000
Total Funding $356,500
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COMPANY NAME
7.2 Important Assumptions
The financial plan depends on important assumptions, most of which are shown in the following table. The key underlying
assumptions are:
assumes a slow-growth economy, with slow recovery after a national catastrophe, and have therefore set income levels
substantially lower than capacity allows.
assumes of that there will be no major changes in federal grant funding availability.
assumes that summer months will be slower than others.
assumes a growing interest in the arts, recreation and sports act ivies for special needs children and teen in the Metro New York
area.
anticipates a very popular success!
7.3 Break-even Analysis
The following table and chart show the Break-even Analysis for COMPANY NAME.
Table: Break-even Analysis
Break-even Analysis
Monthly Revenue Break-even $43,847
Assumptions:
Average Percent Variable Cost 4%
Estimated Monthly Fixed Cost $42,172
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COMPANY NAME
7.4 Projected Surplus or Deficit
The following is the Surplus or Deficit of the program's operation for three years.
Table: Surplus and Deficit
Surplus and Deficit
2011 2012 2013
Funding $1,550,000 $1,857,000 $2,013,910
Direct Cost $59,200 $61,350 $65,741
Other Production Expenses $0 $0 $0
Total Direct Cost $59,200 $61,350 $65,741
Gross Surplus $1,490,800 $1,795,650 $1,948,169
Gross Surplus % 96.18% 96.70% 96.74%
Expenses
Payroll $291,600 $320,000 $351,000
Sales and Marketing and Other Expenses $42,566 $43,843 $45,158
Depreciation $0 $0 $0
Leased Equipment $36,000 $37,080 $38,192
Utilities $2,400 $2,400 $2,400
Insurance $60,000 $60,000 $60,000
Rent $24,000 $24,000 $24,000
Payroll Taxes $49,500 $54,150 $59,250
Total Operating Expenses $506,066 $541,473 $580,000
Surplus Before Interest and Taxes $984,734 $1,254,177 $1,368,169
EBITDA $984,734 $1,254,177 $1,368,169
Interest Expense $0 $0 $0
Taxes Incurred $0 $0 $0
Net Surplus $984,734 $1,254,177 $1,368,169
Net Surplus/Funding 63.53% 67.54% 67.94%
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7.5 Projected Cash Flow
The following is the Projected Cash Flow of the program's operation for three years.
Table: Cash Flow
Pro Forma Cash Flow
2011 2012 2013
Cash Received
Cash from Operations
Cash Funding $1,550,000 $1,857,000 $2,013,910
Subtotal Cash from Operations $1,550,000 $1,857,000 $2,013,910
Additional Cash Received
Sales Tax, VAT, HST/GST Received $0 $0 $0
New Current Borrowing $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0
New Long-term Liabilities $0 $0 $0
Sales of Other Current Assets $0 $0 $0
Sales of Long-term Assets $0 $0 $0
New Investment Received $375,000 $0 $0
Subtotal Cash Received $1,925,000 $1,857,000 $2,013,910
Expenditures 2011 2012 2013
Expenditures from Operations
Cash Spending $291,600 $320,000 $351,000
Bill Payments $239,967 $293,276 $293,761
Subtotal Spent on Operations $531,567 $613,276 $644,761
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0
Purchase Other Current Assets $100,000 $0 $0
Purchase Long-term Assets $0 $0 $0
Dividends $0 $0 $0
Subtotal Cash Spent $631,567 $613,276 $644,761
Net Cash Flow $1,293,433 $1,243,724 $1,369,149
Cash Balance $1,303,433 $2,547,157 $3,916,305
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7.6 Projected Balance Sheet
The following is the Projected Balance Sheet of the program's operation for three years.
Table: Balance Sheet
Pro Forma Balance Sheet
2011 2012 2013
Assets
Current Assets
Cash $1,303,433 $2,547,157 $3,916,305
Other Current Assets $100,000 $100,000 $100,000
Total Current Assets $1,403,433 $2,647,157 $4,016,305
Long-term Assets
Long-term Assets $0 $0 $0
Accumulated Depreciation $0 $0 $0
Total Long-term Assets $0 $0 $0
Total Assets $1,403,433 $2,647,157 $4,016,305
Liabilities and Capital 2011 2012 2013
Current Liabilities
Accounts Payable $33,699 $23,246 $24,225
Current Borrowing $0 $0 $0
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities $33,699 $23,246 $24,225
Long-term Liabilities $0 $0 $0
Total Liabilities $33,699 $23,246 $24,225
Paid-in Capital $731,500 $731,500 $731,500
Accumulated Surplus/Deficit ($346,500) $638,234 $1,892,411
Surplus/Deficit $984,734 $1,254,177 $1,368,169
Total Capital $1,369,734 $2,623,911 $3,992,080
Total Liabilities and Capital $1,403,433 $2,647,157 $4,016,305
Net Worth $1,369,734 $2,623,911 $3,992,080
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COMPANY NAME
7.7 Standard Ratios
Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC)
code 62411, Child and Youth Services, are shown for comparison.
Table: Ratios
Ratio Analysis
2011 2012 2013 Industry Profile
Funding Growth 0.00% 19.81% 8.45% 4.07%
Percent of Total Assets
Other Current Assets 7.13% 3.78% 2.49% 33.94%
Total Current Assets 100.00% 100.00% 100.00% 42.54%
Long-term Assets 0.00% 0.00% 0.00% 57.46%
Total Assets 100.00% 100.00% 100.00% 100.00%
Current Liabilities 2.40% 0.88% 0.60% 24.50%
Long-term Liabilities 0.00% 0.00% 0.00% 23.36%
Total Liabilities 2.40% 0.88% 0.60% 47.86%
Net Worth 97.60% 99.12% 99.40% 52.14%
Percent of Funding
Funding 100.00% 100.00% 100.00% 100.00%
Gross Surplus 96.18% 96.70% 96.74% 100.00%
Selling, General & Administrative Expenses 101.34% 95.30% 94.55% 68.43%
Advertising Expenses 2.20% 2.13% 2.14% 3.66%
Surplus Before Interest and Taxes 63.53% 67.54% 67.94% 2.96%
Main Ratios
Current 41.65 113.88 165.79 1.13
Quick 41.65 113.88 165.79 0.70
Total Debt to Total Assets 2.40% 0.88% 0.60% 56.09%
Pre-tax Return on Net Worth 71.89% 47.80% 34.27% 4.33%
Pre-tax Return on Assets 70.17% 47.38% 34.07% 9.87%
Additional Ratios 2011 2012 2013
Net Surplus Margin 63.53% 67.54% 67.94% n.a
Return on Equity 71.89% 47.80% 34.27% n.a
Activity Ratios
Accounts Payable Turnover 8.12 12.17 12.17 n.a
Payment Days 27 37 29 n.a
Total Asset Turnover 1.10 0.70 0.50 n.a
Debt Ratios
Debt to Net Worth 0.02 0.01 0.01 n.a
Current Liab. to Liab. 1.00 1.00 1.00 n.a
Liquidity Ratios
Net Working Capital $1,369,734 $2,623,911 $3,992,080 n.a
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COMPANY NAME
Interest Coverage 0.00 0.00 0.00 n.a
Additional Ratios
Assets to Funding 0.91 1.43 1.99 n.a
Current Debt/Total Assets 2% 1% 1% n.a
Acid Test 41.65 113.88 165.79 n.a
Funding/Net Worth 1.13 0.71 0.50 n.a
Dividend Payout 0.00 0.00 0.00 n.a
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Appendix
Table: Funding Forecast
Funding Forecast
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Funding
Sign-Up Fees 0% $10,000 $10,000 $10,000 $10,000 $10,000 $15,000 $15,000 $15,000 $15,000 $10,000 $10,000 $10,000
Business Sponsorships 0% $0 $0 $0 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $30,000 $30,000
Fundraising 0% $0 $0 $250,000 $0 $0 $250,000 $0 $0 $250,000 $0 $0 $250,000
Total Funding $10,000 $10,000 $260,000 $60,000 $60,000 $315,000 $65,000 $65,000 $315,000 $60,000 $40,000 $290,000
Direct Cost of Funding Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Sign-Up Fees $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Business Sponsorships $1,000 $1,030 $1,061 $1,093 $1,126 $1,160 $1,195 $1,231 $1,268 $1,306 $1,345 $1,385
Fundraising $0 $0 $10,000 $0 $0 $10,000 $0 $0 $10,000 $0 $0 $15,000
Subtotal Cost of Funding $1,000 $1,030 $11,061 $1,093 $1,126 $11,160 $1,195 $1,231 $11,268 $1,306 $1,345 $16,385
Page 1
Appendix
Table: Personnel
Personnel Plan
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Director 0% $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000
Assistant Director 0% $2,600 $2,600 $2,600 $2,600 $2,600 $2,600 $2,600 $2,600 $2,600 $2,600 $2,600 $2,600
Volunteer Coordinator 0% $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Sponsorship/Fundraising Developer 0% $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800
Facility Coordinator 0% $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Coordinator of Game Officials 0% $2,400 $2,400 $2,400 $2,400 $2,400 $2,400 $2,400 $2,400 $2,400 $2,400 $2,400 $2,400
Child Care Coordinators 0% $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000
Office Manager 0% $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Total People 12 12 12 12 12 12 12 12 12 12 12 12
Total Payroll $24,300 $24,300 $24,300 $24,300 $24,300 $24,300 $24,300 $24,300 $24,300 $24,300 $24,300 $24,300
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Appendix
Table: Surplus and Deficit
Surplus and Deficit
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Funding $10,000 $10,000 $260,000 $60,000 $60,000 $315,000 $65,000 $65,000 $315,000 $60,000 $40,000 $290,000
Direct Cost $1,000 $1,030 $11,061 $1,093 $1,126 $11,160 $1,195 $1,231 $11,268 $1,306 $1,345 $16,385
Other Production Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Direct Cost $1,000 $1,030 $11,061 $1,093 $1,126 $11,160 $1,195 $1,231 $11,268 $1,306 $1,345 $16,385
Gross Surplus $9,000 $8,970 $248,939 $58,907 $58,874 $303,840 $63,805 $63,769 $303,732 $58,694 $38,655 $273,615
Gross Surplus % 90.00% 89.70% 95.75% 98.18% 98.12% 96.46% 98.16% 98.11% 96.42% 97.82% 96.64% 94.35%
Expenses
Payroll $24,300 $24,300 $24,300 $24,300 $24,300 $24,300 $24,300 $24,300 $24,300 $24,300 $24,300 $24,300
Sales and Marketing and Other Expenses $3,000 $3,090 $3,183 $3,278 $3,376 $3,477 $3,581 $3,688 $3,799 $3,913 $4,030 $4,151
Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Leased Equipment $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000
Utilities $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200
Insurance $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
Rent 15% $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Payroll Taxes 15% $4,125 $4,125 $4,125 $4,125 $4,125 $4,125 $4,125 $4,125 $4,125 $4,125 $4,125 $4,125
Total Operating Expenses $41,625 $41,715 $41,808 $41,903 $42,001 $42,102 $42,206 $42,313 $42,424 $42,538 $42,655 $42,776
Surplus Before Interest and Taxes ($32,625) ($32,745) $207,131 $17,004 $16,873 $261,738 $21,599 $21,456 $261,308 $16,156 ($4,000) $230,839
EBITDA ($32,625) ($32,745) $207,131 $17,004 $16,873 $261,738 $21,599 $21,456 $261,308 $16,156 ($4,000) $230,839
Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Net Surplus ($32,625) ($32,745) $207,131 $17,004 $16,873 $261,738 $21,599 $21,456 $261,308 $16,156 ($4,000) $230,839
Net Surplus/Funding -326.25% -327.45% 79.67% 28.34% 28.12% 83.09% 33.23% 33.01% 82.95% 26.93% -10.00% 79.60%
Page 3
Appendix
Table: Cash Flow
Pro Forma Cash Flow
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Cash Received
Cash from Operations
Cash Funding $10,000 $10,000 $260,000 $60,000 $60,000 $315,000 $65,000 $65,000 $315,000 $60,000 $40,000 $290,000
Subtotal Cash from Operations $10,000 $10,000 $260,000 $60,000 $60,000 $315,000 $65,000 $65,000 $315,000 $60,000 $40,000 $290,000
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $375,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $385,000 $10,000 $260,000 $60,000 $60,000 $315,000 $65,000 $65,000 $315,000 $60,000 $40,000 $290,000
Expenditures Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Expenditures from Operations
Cash Spending $24,300 $24,300 $24,300 $24,300 $24,300 $24,300 $24,300 $24,300 $24,300 $24,300 $24,300 $24,300
Bill Payments $611 $18,329 $18,782 $28,240 $18,700 $19,165 $28,633 $19,106 $19,582 $29,064 $19,549 $20,205
Subtotal Spent on Operations $24,911 $42,629 $43,082 $52,540 $43,000 $43,465 $52,933 $43,406 $43,882 $53,364 $43,849 $44,505
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Appendix
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Borrowing
Other Liabilities Principal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Repayment
Long-term Liabilities Principal $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Repayment
Purchase Other Current Assets $0 $100,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $24,911 $142,629 $43,082 $52,540 $43,000 $43,465 $52,933 $43,406 $43,882 $53,364 $43,849 $44,505
Net Cash Flow $360,089 ($132,629) $216,918 $7,460 $17,000 $271,535 $12,067 $21,594 $271,118 $6,636 ($3,849) $245,495
Cash Balance $370,089 $237,460 $454,378 $461,838 $478,837 $750,373 $762,439 $784,034 $1,055,151 $1,061,788 $1,057,938 $1,303,433
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Appendix
Table: Balance Sheet
Pro Forma
Balance Sheet
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Assets Starting
Balances
Current
Assets
Cash $10,000 $370,089 $237,460 $454,378 $461,838 $478,837 $750,373 $762,439 $784,034 $1,055,151 $1,061,788 $1,057,938 $1,303,433
Other Current $0 $0 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000 $100,000
Assets
Total Current $10,000 $370,089 $337,460 $554,378 $561,838 $578,837 $850,373 $862,439 $884,034 $1,155,151 $1,161,788 $1,157,938 $1,403,433
Assets
Long-term
Assets
Long-term $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Assets
Accumulated $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Depreciation
Total Long- $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
term Assets
Total Assets $10,000 $370,089 $337,460 $554,378 $561,838 $578,837 $850,373 $862,439 $884,034 $1,155,151 $1,161,788 $1,157,938 $1,403,433
Liabilities and Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Capital
Current
Liabilities
Accounts $0 $17,714 $17,830 $27,617 $18,073 $18,199 $27,997 $18,464 $18,603 $28,412 $18,893 $19,043 $33,699
Payable
Current $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Borrowing
Other Current $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities
Subtotal $0 $17,714 $17,830 $27,617 $18,073 $18,199 $27,997 $18,464 $18,603 $28,412 $18,893 $19,043 $33,699
Current
Liabilities
Page 6
Appendix
Long-term $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities
Total $0 $17,714 $17,830 $27,617 $18,073 $18,199 $27,997 $18,464 $18,603 $28,412 $18,893 $19,043 $33,699
Liabilities
Paid-in Capital $356,500 $731,500 $731,500 $731,500 $731,500 $731,500 $731,500 $731,500 $731,500 $731,500 $731,500 $731,500 $731,500
Accumulated ($346,500) ($346,500) ($346,500) ($346,500) ($346,500) ($346,500) ($346,500) ($346,500) ($346,500) ($346,500) ($346,500) ($346,500) ($346,500)
Surplus/Deficit
Surplus/Deficit $0 ($32,625) ($65,370) $141,761 $158,765 $175,638 $437,376 $458,975 $480,431 $741,739 $757,895 $753,895 $984,734
Total Capital $10,000 $352,375 $319,630 $526,761 $543,765 $560,638 $822,376 $843,975 $865,431 $1,126,739 $1,142,895 $1,138,895 $1,369,734
Total $10,000 $370,089 $337,460 $554,378 $561,838 $578,837 $850,373 $862,439 $884,034 $1,155,151 $1,161,788 $1,157,938 $1,403,433
Liabilities and
Capital
Net Worth $10,000 $352,375 $319,630 $526,761 $543,765 $560,638 $822,376 $843,975 $865,431 $1,126,739 $1,142,895 $1,138,895 $1,369,734
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