Business Plan for Door and Window Screen

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									This Business Plan for a Door and Window Screen business allows entrepreneurs or
business owners to create a comprehensive and professional business plan. This
template form allows a business to outline the company's objectives and detail both
current company information as well as any past performance. Companies should
include a complete market analysis in their plan to help showcase why their business
strategy will be effective in the market. Future company plans, including production
targets, management strategy, and financial forecasting, should be used to demonstrate
and confirm that the company's short-term and long-term objective can and will be met.
This model plan can be customized to best fit the unique needs of any entrepreneur or
owner that is seeking to create a strong business plan.
20__




       COMPANY NAME
           Business Plan
           ADDRESS & CONACT INFO
                                       Confidentiality Agreement

The undersigned reader acknowledges that the information provided by COMPANY NAME
 in this business plan is confidential; therefore, reader agrees not to disclose it without the express
written permission of COMPANY NAME.

It is acknowledged by reader that information to be furnished in this business plan is in all respects
confidential in nature, other than information which is in the public domain through other means
and that any disclosure or use of same by reader may cause serious harm or damage to V.

Upon request, this document is to be immediately returned to COMPANY NAME.

___________________
Signature

___________________
Name (typed or printed)

___________________
Date

                   This is a business plan. It does not imply an offering of securities.




© Copyright 2012 Docstoc Inc.                                                          2
                                                                Table of Contents



1.0 Executive Summary .................................................................................................................... 1
       Chart: Highlights .......................................................................................................................... 2
   1.1 Objectives.................................................................................................................................... 2
   1.2 Mission .......................................................................................................................................... 2
   1.3 Keys to Success ........................................................................................................................ 3
2.0 Company Summary ..................................................................................................................... 3
   2.1 Company Ownership ............................................................................................................... 3
   2.2 Company History ...................................................................................................................... 3
       Table: Past Performance ........................................................................................................... 3
       Chart: Past Performance ........................................................................................................... 4
3.0 Services ............................................................................................................................................ 5
4.0 Market Analysis Summary ........................................................................................................ 5
   4.1 Market Segmentation ............................................................................................................. 6
       Table: Market Analysis ............................................................................................................... 6
       Chart: Market Analysis (Pie) .................................................................................................... 6
   4.2 Target Market Segment Strategy ...................................................................................... 7
   4.3 Service Business Analysis ..................................................................................................... 7
       4.3.1 Competition and Buying Patterns .............................................................................. 7
5.0 Strategy and Implementation Summary ............................................................................ 7
   5.1 SWOT Analysis .......................................................................................................................... 7
       5.1.1 Strengths ............................................................................................................................. 7
       5.1.2 Weaknesses ........................................................................................................................ 8
       5.1.3 Opportunities ..................................................................................................................... 8
       5.1.4 Threats ................................................................................................................................. 8
   5.2 Competitive Edge ..................................................................................................................... 8
   5.3 Marketing Strategy .................................................................................................................. 9
   5.4 Sales Strategy ........................................................................................................................... 9
       5.4.1 Sales Forecast.................................................................................................................... 9
           Table: Sales Forecast ............................................................................................................. 9
           Chart: Sales Monthly ............................................................................................................ 10
           Chart: Sales by Year ............................................................................................................. 10
   5.5 Milestones.................................................................................................................................. 11
       Table: Milestones ....................................................................................................................... 11

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                                                              Table of Contents



       Chart: Milestones ....................................................................................................................... 11
6.0 Management Summary ............................................................................................................ 12
   6.1 Personnel Plan ......................................................................................................................... 12
       Table: Personnel ......................................................................................................................... 12
7.0 Financial Plan ............................................................................................................................... 12
   7.1 Important Assumptions ....................................................................................................... 12
   7.2 Break-even Analysis .............................................................................................................. 12
       Table: Break-even Analysis.................................................................................................... 12
       Chart: Break-even Analysis ................................................................................................... 13
   7.3 Projected Profit and Loss ..................................................................................................... 13
       Table: Profit and Loss ............................................................................................................... 13
       Chart: Profit Monthly ................................................................................................................ 14
       Chart: Profit Yearly .................................................................................................................... 15
       Chart: Gross Margin Monthly................................................................................................. 15
       Chart: Gross Margin Yearly .................................................................................................... 16
   7.4 Projected Cash Flow .............................................................................................................. 16
       Table: Cash Flow ........................................................................................................................ 16
       Chart: Cash .................................................................................................................................. 17
   7.5 Projected Balance Sheet ...................................................................................................... 18
       Table: Balance Sheet ................................................................................................................ 18
   7.6 Business Ratios ....................................................................................................................... 19
       Table: Ratios ................................................................................................................................ 19
Table: Sales Forecast ......................................................................................................................... 1
Table: Personnel ................................................................................................................................... 2
Table: Personnel ................................................................................................................................... 2
Table: Profit and Loss ......................................................................................................................... 3
Table: Profit and Loss ......................................................................................................................... 3
Table: Cash Flow .................................................................................................................................. 4
Table: Cash Flow .................................................................................................................................. 5
Table: Balance Sheet .......................................................................................................................... 6
Table: Balance Sheet .......................................................................................................................... 7




                                                                                                                                              Page 2
                                                                                        January 1,
                                                               COMPANY NAME
                                                                                             2010


1.0 Executive Summary
   Introduction: COMPANY NAME is the nation's largest mobile screening company and offers
   high quality window, door, porch and patio screens for your home or business. With over 25
   years of experience in the mobile screening industry, we can handle any screen need, as no job
   is too big or too small. Quality name brand screen products including new window screens and
   sun control screens using Phifer Wire Products. These can be made on site for a COMPANY
   NAME Guaranteed Fit. In addition to our window screen products, new sliding screen doors can
   also be made on site. Heavy duty and attractive door screens including retractable screen
   doors, swinging screen doors and storm door products are our specialty. Additional products
   include patio and porch screen enclosures. Enclosing a porch or patio provides additional
   outdoor living space. Porch and patio screen repairs are also no problem and another specialty.
   Porch and Patios can also be enclosed using new motorized roll down screen technology. The
   Wall Street Journal reports on the national trend of independent businesses “adding on”
   franchises to fill gaps during off-peak season and expand services and clientele base. One of
   the successful examples profiled is COMPANY NAME franchisee [INSERT NAME] who “added on”
   a COMPANY NAME franchise to his home remodeling business and now his revenue is up 50%
   from a year ago before he became a COMPANY NAME franchisee.
   The Products: COMPANY NAME offers a wide range of screen door products to meet all your
   needs. From aluminum constructed swinging screen doors, to aluminum frame sliding screen
   doors or patio screen doors. We carry storm doors to keep the elements at bay while still
   feeling like you home is open to the outdoors.
      Rescreening/ Screen Repair
      New Screen Frames
      Insect Control Screen
      Sun Control Screen
      Window Weatherizing Products
      Golf Ball Protection
      Porch and Patio Screen Enclosures
      Pool Screen Enclosures
      Enclosure Repair and Rescreen
      Ultra/Aluma Lattice Shade Covers
      Sun Rooms
      Awnings
      Roll Down Screens
      Patio and Carport Covers
      Sliding Screen Doors
      Swinging Screen Doors
      Screen Doors - Wood
      Pet Guards
      Pet Doors
      Pet Resistant Screen

   Financial Considerations: COMPANY NAME is seeking grant funds in the amount of $750,000
   for the purpose of marketing, buying new equipment, and creating new jobs. With the increase
   in capital COMPANY NAME will be able to add additional employees that are crucial for the
   growth of the business. As the marketing efforts bring additional sales it will be extremely
   critical to have the additional Equipment and employees to meet our customer demands. Our
   company have been established for over 20 years and has build up a significant loyal customer
   base. The goals of COMPANY NAME over the next 3 years are to increase at a rate greater than
   15%. We predict our sales to reach $250,000 by the end of 2014. Our aggressive growth and
   job creation is based on the grant funds we are seeking.

                                                                                                1
                                                                                             January 1,
                                                                   COMPANY NAME
                                                                                                  2010




   Chart: Highlights




1.1 Objectives
   The company's objective is to build quality, full-service screen servicing company that will
   command the approval of the predominate communities which it serves.
   Our goals include:
   1. A 10% market share by year 2013.
   2. An increase of 15% in our gross margins by 2013
   3. An increase in our market share by a minimum of 15% for the next five years.
   Currently, there is no quality mobile screen companies in our local market, or the surrounding
   areas (for a radius of 50 miles). The company believes that by entering the marketplace by
   establishing quality facilities, it will become, and remain, a leader in the screen service industry.
   Our fundamental objective is to realize how we impact the community that we do business in,
   knowing that we will stand the test of time if the local residents approve and support our
   center.
1.2 Mission
   COMPANY NAME, offers quality window and door screen products, with the convenience of a
   mobile store.




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                                                                                      January 1,
                                                              COMPANY NAME
                                                                                           2010


1.3 Keys to Success
   Keys to success for the company will include:
   1. Maintaining a reputable and untarnished reputation in the community.
   2. Quality care.
   3. Competitive pricing.
   4. Flexible hours.
2.0 Company Summary
   COMPANY NAME is the nation's largest mobile screening company and offers high quality
   window, door, porch and patio screens for your home or business. With over 25 years of
   experience in the mobile screening industry, we can handle any screen need, as no job is too
   big or too small.
2.1 Company Ownership
   INSERT NAME is the sole owner and manager of COMPANY NAME.
2.2 Company History
   The home shading movement is certainly expanding. The company offers custom shading
   products for homes and businesses from more than 100 franchise locations nationwide. As the
   name suggests, these are mobile franchises that come right to customers' doors to discuss and
   install products for windows, doors and patios. This franchised was formed as an S-Corp in
   1987 INSERT NAME has been with the COMPANY NAME as an employee for the last ten years
   and has recently purchased this franchise.

Table: Past Performance



Past Performance
                                                FY 2008         FY 2009         FY 2010
Sales                                          $132,472        $152,342        $175,194
Gross Margin                                    $61,285         $75,125         $91,212
Gross Margin %                                  46.26%          49.31%          52.06%
Operating Expenses                              $55,000         $61,000         $63,000

Balance Sheet
                                                   FY 2008      FY 2009          FY 2010

Current Assets
Cash                                               $25,000      $25,000         $25,000
Other Current Assets                                    $0           $0              $0
Total Current Assets                               $25,000      $25,000         $25,000

Long-term Assets
Long-term Assets                                   $37,500      $35,500         $30,000
Accumulated Depreciation                            $8,000       $8,000          $8,000
Total Long-term Assets                             $29,500      $27,500         $22,000

Total Assets                                       $54,500      $52,500         $47,000



                                                                                              3
                                                               January 1,
                                                COMPANY NAME
                                                                    2010



Current Liabilities
Accounts Payable                       $1,200     $1,200    $1,200
Current Borrowing                          $0         $0        $0
Other Current Liabilities (interest   $25,000    $31,000   $31,000
free)
Total Current Liabilities             $26,200    $32,200   $32,200

Long-term Liabilities                      $0         $0        $0
Total Liabilities                     $26,200    $32,200   $32,200

Paid-in Capital                            $0         $0        $0
Retained Earnings                      $3,300       $300    $4,800
Earnings                              $25,000    $20,000   $10,000
Total Capital                         $28,300    $20,300   $14,800

Total Capital and Liabilities         $54,500    $52,500   $47,000

Other Inputs




   Chart: Past Performance




                                                                       4
                                                                                       January 1,
                                                               COMPANY NAME
                                                                                            2010


3.0 Services

   The following the products and services that are offered by COMPANY NAME:
    Window Screens
    Porch and Patio screens
    Screen Doors
    Screen Repair
    Pet screen products

   Quality name brand screen products including new window screens and sun control screens
   using Phifer Wire Products. These can be made on site for a COMPANY NAME Guaranteed Fit. In
   addition to our window screen products, new sliding screen doors can also be made on site.
   Heavy duty and attractive door screens including retractable screen doors, swinging screen
   doors and storm door products are our specialty. Additional products include patio and porch
    screen enclosures. Enclosing a porch or patio provides additional outdoor living space. Porch
   and patio screen repairs are also no problem and another specialty. Porch and Patios can also
   be enclosed using new motorized roll down screen technology. We even carry pet doors, pet
   screens, and pet guards.

   4.0 Market Analysis Summary

   Entrepreneur Magazine rated COMPANY NAME one of the top 101 home based franchisees for
   2006. Entrepreneur Magazine has also rated COMPANY NAME one of the top 500 franchisees in
   the United States for 2006. COMPANY NAME falls within the service sector of the home
   improvement industry. The home improvement industry is a multibillion dollar per year
   economic powerhouse. Historically stable and consistent the home improvement industry has
   unsurpassed potential, not subject to other rise and fall economic trends. The home shading
   movement is certainly expanding. The company offers custom shading products for homes and
   businesses from more than 100 franchise locations nationwide. As the name suggests, these
   are mobile franchises that come right to customers' doors to discuss and install products for
   windows, doors and patios. COMPANY NAME, a California-based company, is one of the
   nation's largest screen repair companies with nearly 100 franchises nationwide, each designed
   to provide on-site, custom-based screen-work, including the repair and craft of pet doors,
   screened porches and sliding screen doors.




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                                                                                           January 1,
                                                                  COMPANY NAME
                                                                                                2010



4.1 Market Segmentation

   The following are the market segmentation for COMPANY NAME:

      Home owners
      Builder
      Home Renters
      Decorators
      Pet owners

Table: Market Analysis

Market
Analysis
                                  2010        2011        2012         2013        2014
Potential         Growth                                                                       CAGR
Customers
Window                   4%    986,489    1,025,949   1,066,987    1,109,666   1,154,053      4.00%
Screens
Porch and                2%   1,023,568   1,044,039   1,064,920    1,086,218   1,107,942      2.00%
Patio
Pet Screens           3%      1,025,683   1,056,453   1,088,147    1,120,791   1,154,415      3.00%
Screen Repair         1%      1,659,874   1,676,473   1,693,238    1,710,170   1,727,272      1.00%
Total              2.30%      4,695,614   4,802,914   4,913,292    5,026,845   5,143,682      2.30%
Market
Analysis




   Chart: Market Analysis (Pie)




                                                                                                   6
                                                                                              January 1,
                                                                    COMPANY NAME
                                                                                                   2010


4.2 Target Market Segment Strategy
   The target markets for COMPANY NAME are focused on those who are in need for screens or
   screen repairs . Referral marketing is the key type of marketing strategy utilized. Maintaining
   and further enhancing its reputation in the community is crucial to gaining additional market
   share of this target market.
4.3 Service Business Analysis
   TheStreet.com lists COMPANY NAME as one of "Five Great Franchises for 2008," citing
   COMPANY NAME screen repair business as a home owner solution where "convenience is king."
   Reporter Suzanne Barlyn discusses COMPANY NAME history and current growth strategy with a
   product that gives consumers their leisure time back.
4.3.1 Competition and Buying Patterns
   The home shading movement is certainly expanding. The company offers custom shading
   products for homes and businesses from more than 100 franchise locations nationwide. As the
   name suggests, these are mobile franchises that come right to customers’ doors to discuss and
   install products for windows, doors and patios. The threat of entry is high because of the cost
   associated with purchasing equipment to operate a screen business. The customers are looking
   for quality and price. The key element in purchase decisions made by potential clients are trust
   in     the    professional   reputation    and    reliability  of     the    consulting    firm.


5.0 Strategy and Implementation Summary
   Emphasize service
   We will differentiate ourselves with SERVICE! We will establish our business offering as a clear
   and viable alternative for our target market.
   Build a relationship-oriented business
   Build long-term relationships with customers, not single-visit deals. Become their company of
   choice. Make them understand the value of the relationship.
   Focus on target markets
   We need to focus our offerings on specific population groups as the key market segment we
   should own. We definitely want to be able to sell to smart, quality conscious customers.
5.1 SWOT Analysis
   The following SWOT analysis captures the key strengths and weaknesses within the company,
   and describes the opportunities and threats facing Interior Views.
5.1.1 Strengths
      Strong relationships with suppliers that offer credit arrangements, flexibility, and response
       to special product requirements.
      Excellent and stable staff, offering personalized customer service.
      Great retail space that offers flexibility with a positive and attractive, inviting atmosphere.
      Strong merchandising and product presentation.
      Good referral relationships with complementary vendors, local realtors, and some designers.
      High customer loyalty among repeat and high-dollar purchase customers.




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                                                                                            January 1,
                                                                     COMPANY NAME
                                                                                                 2010


5.1.2 Weaknesses
      Access to additional operating capital.
      Cash flow continues to be unpredictable.
      Owners are still climbing the "retail experience curve."
      Location is not in a heavily traveled, traditional retail area.
      Challenges of the seasonality of the business.
5.1.3 Opportunities
      Growing market with a significant percentage of our target market still not knowing we
       exist.
      Strategic alliances offering sources for referrals and joint marketing activities to extend our
       reach.
      Promising activity from high levels of new home construction.
      Changes in design trends can initiate home updating, and therefore, generate sales.
      Increasing sales opportunities beyond our "100-mile" target area including several smaller
       communities that have produced a faithful following of customers.
      Internet potential for selling products to other markets.
5.1.4 Threats
      The downturn in the ecomony has impacted store sales--stock market predictors correlate
       with store sales.
      Expansion of national discount stores into the local market: including Target, Wal-Mart and
       Home Depot into our decorator fabric space.
      Competition from a national store; or a store with greater financing or product resources
       could enter the market.
      Catalog resources, including Calico Corners and Pottery Barn, with aggressively priced
       trend-setting fabric products including drapery, bedding, and slipcovers.
      Continued price pressure due to competition or the weakening market reducing contribution
       margins.
      Dramatic changes in design, including fabric colors and styles, creates obsolete or less
       profitable inventory.
5.2 Competitive Edge
   The company seeks to establish a competitive edge in its new target market segment by
   increasing the level of customer contact and service that other competitors seem to oftentimes
   lack. Additionally, COMPANY NAME possesses the necessary skills to produce the high quality
   products that are needed in this field. The establishment of the previously mentioned work
   processes that will ensure greater service will strengthen the contacts that promote word of
   mouth marketing and networking.




                                                                                                    8
                                                                                          January 1,
                                                                    COMPANY NAME
                                                                                               2010


5.3 Marketing Strategy
   Our customers can come from all age groups, male and female, all races, every income level.
   That is why our marketing plan started at the construction phase; by keeping in mind, if it looks
   fun people will come. Thus the main factor to our success is simply that a person can enjoy
   themselves at our center while participating in an activity they choose. Our full-time public
   relations manager is a vital part of our management team, by assuring that customer
   satisfaction is provided and gathering information from the public about the types of
   entertainment most desired. This can provide our company with the means to stay in touch
   with the community and ready to meet their desires.
5.4 Sales Strategy
   The sales forecast monthly summary is included in the appendix. The annual sales projections
   are included here in Table 5.2.
5.4.1 Sales Forecast
   Sales forecast data is presented in the chart and table below.

Table: Sales Forecast



Sales Forecast
                                                     FY 2011           FY 2012          FY 2013
Sales
Window screens                                      $56,576            $60,000          $75,000
Porch and Patio                                     $39,878            $40,000          $40,000
Pet Screens                                         $29,740            $30,000          $32,000
Screen Repair                                       $69,273            $70,000          $72,000
Total Sales                                        $195,468           $200,000         $219,000

Direct Cost of Sales                                 FY 2011           FY 2012          FY 2013
Window screens                                       $20,131           $25,000          $30,000
Porch and Patio                                      $14,231           $18,000          $22,000
Pet Screens                                           $7,459           $10,000          $15,000
Screen Repair                                        $24,887           $30,000          $35,000
Subtotal Direct Cost of Sales                        $66,708           $83,000         $102,000




                                                                                                  9
                                      January 1,
                       COMPANY NAME
                                           2010


Chart: Sales Monthly




Chart: Sales by Year




                                             10
                                                                                     January 1,
                                                             COMPANY NAME
                                                                                          2010


5.5 Milestones

   Our detailed milestones are shown in the following table and chart. The related budgets are
   included with the expenses shown in the projected Profit and Loss statement, which is in the
   financial analysis that comes in Chapter 7 of this plan.

Table: Milestones



Milestones

Milestone                Start Date      End Date         Budget       Manager     Department
New equipment            10/1/2010     10/29/2010       $350,000                          CEO
Marketing                 9/1/2010     12/31/2011       $200,000                          CEO
Hire new                 12/1/2010      1/31/2011       $100,000                          CEO
employees
Totals                                                  $650,000




   Chart: Milestones




                                                                                            11
                                                                                         January 1,
                                                                COMPANY NAME
                                                                                              2010


6.0 Management Summary
   The two principals, COMPANY NAME, has is the impeccable credentials in this industry. This will
   benefit in two ways:
   1. Clients will be brought from previous employers, and
   2. The experience each has will attract new clients.
   [INSERT NAME] has extensive experience in sales, marketing, and management within
   the Screen industry. He also has extensive experience in the area of finance and administration,
   also in the Screen sector.
6.1 Personnel Plan
   The following table is the personnel plan for COMPANY NAME.

Table: Personnel


Personnel Plan
                                                          FY 2011         FY 2012         FY 2013
Payroll                                                   $49,500         $55,000         $60,000
Legal                                                      $3,000          $5,000          $5,500
Total People                                                   10              10              10

Total Payroll                                             $52,500         $60,000         $65,500


7.0 Financial Plan
   Our financial plan is based on conservative estimates and assumptions. We will need to plan on
   initial investment to make the financials work.
7.1 Important Assumptions
   Table 7.1 summarizes key financial assumptions, including 45-day average collection days,
   sales entirely on invoice basis, expenses mainly on net 30 basis, 35 days on average for
   payment of invoices, and present-day interest rates.
7.2 Break-even Analysis
   The Break-even Analysis is based on the average of the first-year figures for total sales by
   units, and by operating expenses. These are presented as per-unit revenue, per-unit cost, and
   fixed costs. These conservative assumptions make for a more accurate estimate of real risk.

Table: Break-even Analysis

Break-even Analysis

Monthly Revenue Break-even                                                               $24,645

Assumptions:
Average Percent Variable Cost                                                               34%
Estimated Monthly Fixed Cost                                                             $16,234




                                                                                                12
                                                                                        January 1,
                                                               COMPANY NAME
                                                                                             2010


   Chart: Break-even Analysis




7.3 Projected Profit and Loss

   As the Profit and Loss table shows, the company expects to continue its steady growth in
   profitability over the next three years of operations.

Table: Profit and Loss



Pro Forma Profit and Loss
                                              FY 2011           FY 2012          FY 2013
Sales                                        $195,468          $200,000         $219,000
Direct Cost of Sales                          $66,708           $83,000         $102,000
Other Costs of Sales                               $0                $0               $0
Total Cost of Sales                           $66,708           $83,000         $102,000

Gross Margin                                 $128,760          $117,000         $117,000
Gross Margin %                                65.87%            58.50%           53.42%




                                                                                               13
                                                                  January 1,
                                               COMPANY NAME
                                                                       2010



Expenses
Payroll                             $52,500     $60,000    $65,500
Marketing/Promotion                $100,000     $20,000    $20,000
Depreciation                         $6,000          $0         $0
Utilities                            $3,369      $3,500     $3,500
Insurance                           $18,000     $20,000    $20,000
Other                               $14,940      $5,000     $5,000

Total Operating Expenses           $194,809    $108,500   $114,000

Profit Before Interest and Taxes   ($66,049)     $8,500       $3,000
EBITDA                             ($60,049)     $8,500       $3,000
 Interest Expense                         $0         $0           $0
 Taxes Incurred                           $0     $1,275         $450

Net Profit                         ($66,049)     $7,225       $2,550
Net Profit/Sales                    -33.79%      3.61%        1.16%



Chart: Profit Monthly




                                                                         14
                                             January 1,
                              COMPANY NAME
                                                  2010


Chart: Profit Yearly




Chart: Gross Margin Monthly




                                                    15
                                                                                       January 1,
                                                                COMPANY NAME
                                                                                            2010


   Chart: Gross Margin Yearly




7.4 Projected Cash Flow

   The cash flow projection shows that provisions for ongoing expenses are adequate to meet the
   needs of the company as the business generates sufficient cash flow to support operations.

Table: Cash Flow



Pro Forma Cash Flow
                                                      FY 2011          FY 2012          FY 2013
Cash Received

Cash from Operations
Cash Sales                                           $195,468         $200,000         $219,000
Subtotal Cash from Operations                        $195,468         $200,000         $219,000

Additional Cash Received
Sales Tax, VAT, HST/GST Received                           $0               $0               $0
New Current Borrowing                                      $0               $0               $0
New Other Liabilities (interest-free)                      $0               $0               $0
New Long-term Liabilities                                  $0               $0               $0
Sales of Other Current Assets                              $0               $0               $0
Sales of Long-term Assets                                  $0               $0               $0
New Investment Received                              $750,000               $0               $0
Subtotal Cash Received                               $945,468         $200,000         $219,000




                                                                                              16
                                                                      January 1,
                                                       COMPANY NAME
                                                                           2010



Expenditures                                 FY 2011        FY 2012    FY 2013

Expenditures from Operations
Cash Spending                                $52,500        $60,000    $65,500
Bill Payments                               $194,285       $131,794   $149,456
Subtotal Spent on Operations                $246,785       $191,794   $214,956

Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out                  $0             $0         $0
Principal Repayment of Current Borrowing          $0             $0         $0
Other Liabilities Principal Repayment             $0             $0         $0
Long-term Liabilities Principal Repayment         $0             $0         $0
Purchase Other Current Assets                     $0             $0         $0
Purchase Long-term Assets                   $350,000             $0         $0
Dividends                                         $0             $0         $0
Subtotal Cash Spent                         $596,785       $191,794   $214,956

Net Cash Flow                               $348,682         $8,206     $4,044
Cash Balance                                $373,682       $381,889   $385,932




   Chart: Cash




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                                                                                 January 1,
                                                          COMPANY NAME
                                                                                      2010


7.5 Projected Balance Sheet
   The balance sheet shows healthy growth of net worth, and strong financial position. The
   monthly estimates are included in the appendix.

Table: Balance Sheet



Pro Forma Balance Sheet
                                             FY 2011         FY 2012         FY 2013
Assets

Current Assets
Cash                                        $373,682        $381,889        $385,932
Other Current Assets                              $0              $0              $0
Total Current Assets                        $373,682        $381,889        $385,932

Long-term Assets
Long-term Assets                            $380,000        $380,000        $380,000
Accumulated Depreciation                     $14,000         $14,000         $14,000
Total Long-term Assets                      $366,000        $366,000        $366,000
Total Assets                                $739,682        $747,889        $751,932

Liabilities and Capital                      FY 2011         FY 2012         FY 2013

Current Liabilities
Accounts Payable                              $9,932         $10,913         $12,407
Current Borrowing                                 $0              $0              $0
Other Current Liabilities                    $31,000         $31,000         $31,000
Subtotal Current Liabilities                 $40,932         $41,913         $43,407

Long-term Liabilities                             $0              $0              $0
Total Liabilities                            $40,932         $41,913         $43,407

Paid-in Capital                              $750,000       $750,000        $750,000
Retained Earnings                             $14,800      ($51,249)       ($44,024)
Earnings                                    ($66,049)         $7,225          $2,550
Total Capital                                $698,751       $705,976        $708,526
Total Liabilities and Capital                $739,682       $747,889        $751,932

Net Worth                                   $698,751        $705,976        $708,526




                                                                                        18
                                                                                         January 1,
                                                                COMPANY NAME
                                                                                              2010


7.6 Business Ratios
   Business ratios for the years of this plan are shown below. Industry profile ratios based on the
   Standard Industrial Classification are shown for comparison.
Table: Ratios


Ratio Analysis
                                            FY 2011        FY 2012        FY 2013         Industry
                                                                                            Profile
Sales Growth                                11.57%          2.32%          9.50%           -6.57%

Percent of Total Assets
Other Current Assets                         0.00%          0.00%          0.00%           31.89%
Total Current Assets                        50.52%         45.18%         42.20%           78.92%
Long-term Assets                            49.48%         54.82%         57.80%           21.08%
Total Assets                               100.00%        100.00%        100.00%          100.00%

Current Liabilities                          5.53%          7.58%          7.69%           38.73%
Long-term Liabilities                        0.00%          0.00%          0.00%           34.70%
Total Liabilities                            5.53%          7.58%          7.69%           73.43%
Net Worth                                   94.47%         92.42%         92.31%           26.57%

Percent of Sales
Sales                                      100.00%        100.00%        100.00%          100.00%
Gross Margin                                65.87%         58.50%         53.42%           34.07%
Selling, General & Administrative           99.66%        105.25%         74.20%           12.22%
Expenses
Advertising Expenses                        51.16%         50.00%         15.98%            0.29%
Profit Before Interest and Taxes           -33.79%        -46.75%        -20.78%            5.46%

Main Ratios
Current                                        9.13           5.96            5.48            1.87
Quick                                          9.13           5.96            5.48            1.57
Total Debt to Total Assets                   5.53%          7.58%           7.69%          73.43%
Pre-tax Return on Net Worth                 -9.45%        -15.45%          -8.13%          77.70%
Pre-tax Return on Assets                    -8.93%        -14.28%          -7.50%          20.64%




                                                                                                19
                                                             January 1,
                                            COMPANY NAME
                                                                  2010



Additional Ratios            FY 2011    FY 2012    FY 2013
Net Profit Margin           -33.79%    -46.75%    -20.78%          n.a
Return on Equity              -9.45%   -15.45%      -8.13%         n.a

Activity Ratios
Accounts Payable Turnover      20.44      12.17      12.17         n.a
Payment Days                      27         23         33         n.a
Total Asset Turnover            0.26       0.31       0.36         n.a

Debt Ratios
Debt to Net Worth               0.06       0.08       0.08         n.a
Current Liab. to Liab.          1.00       1.00       1.00         n.a

Liquidity Ratios
Net Working Capital         $332,751   $246,251   $209,251         n.a
Interest Coverage               0.00       0.00       0.00         n.a

Additional Ratios
Assets to Sales                 3.78       3.27       2.77         n.a
Current Debt/Total Assets        6%         8%         8%          n.a
Acid Test                       9.13       5.96       5.48         n.a
Sales/Net Worth                 0.28       0.33       0.39         n.a
Dividend Payout                 0.00       0.00       0.00         n.a




                                                                    20
                                                            Appendix

Table: Sales Forecast


Sales Forecast
                             Oct      Nov       Dec        Jan      Feb       Mar        Apr      May        Jun        Jul      Aug       Sep
Sales
Window screens            $2,521    $4,531    $4,980    $5,224    $4,122    $4,939    $3,044    $6,000    $5,551    $6,367     $4,513    $4,784
Porch and Patio           $1,568    $4,082    $2,776    $2,816    $3,755    $3,633    $5,102    $3,755    $3,166    $4,490     $2,321    $2,414
Pet Screens                 $894    $1,796    $2,490    $2,612    $4,612    $1,918    $1,663    $5,061    $1,429    $2,163     $1,265    $3,837
Screen Repair             $2,845    $3,101    $5,592    $3,684    $6,612    $6,776    $6,449    $4,955    $6,653    $7,878     $7,388    $7,340
Total Sales               $7,828   $13,510   $15,838   $14,336   $19,101   $17,266   $16,258   $19,771   $16,799   $20,898    $15,487   $18,375

Direct Cost of Sales         Oct       Nov       Dec       Jan       Feb       Mar       Apr       May       Jun        Jul       Aug       Sep
Window screens            $1,265    $1,328    $1,394    $1,464    $1,537    $1,614    $1,695    $1,780    $1,869    $1,962     $2,060    $2,163
Porch and Patio             $894      $939      $986    $1,035    $1,087    $1,141    $1,198    $1,258    $1,321    $1,387     $1,456    $1,529
Pet Screens                 $469      $492      $517      $543      $570      $598      $628      $659      $692      $727       $763      $801
Screen Repair             $1,564    $1,642    $1,724    $1,810    $1,900    $1,995    $2,095    $2,200    $2,310    $2,426     $2,547    $2,674
Subtotal Direct Cost of   $4,192    $4,401    $4,621    $4,852    $5,094    $5,348    $5,616    $5,897    $6,192    $6,502     $6,826    $7,167
Sales




                                                                                                                                        Page 1
                                                Appendix

Table: Personnel


Personnel Plan
                      Oct      Nov      Dec      Jan      Feb      Mar      Apr      May      Jun       Jul      Aug      Sep
Payroll            $4,125   $4,125   $4,125   $4,125   $4,125   $4,125   $4,125   $4,125   $4,125   $4,125    $4,125   $4,125
Legal                $250     $250     $250     $250     $250     $250     $250     $250     $250     $250      $250     $250
                                         $0       $0       $0       $0       $0       $0       $0       $0        $0       $0
Total People          10       10        10       10       10       10       10       10       10       10        10       10

Total Payroll      $4,375   $4,375   $4,375   $4,375   $4,375   $4,375   $4,375   $4,375   $4,375   $4,375    $4,375   $4,375




                                                                                                                       Page 2
                                                                      Appendix

Table: Profit and Loss


Pro Forma Profit and
Loss
                                     Oct        Nov       Dec       Jan       Feb       Mar       Apr       May       Jun        Jul       Aug       Sep
Sales                             $7,828    $13,510   $15,838   $14,336   $19,101   $17,266   $16,258   $19,771   $16,799   $20,898    $15,487   $18,375
Direct Cost of Sales              $4,192     $4,401    $4,621    $4,852    $5,094    $5,348    $5,616    $5,897    $6,192    $6,502     $6,826    $7,167
Other Costs of Sales                  $0         $0        $0        $0        $0        $0        $0        $0        $0        $0         $0        $0
Total Cost of Sales               $4,192     $4,401    $4,621    $4,852    $5,094    $5,348    $5,616    $5,897    $6,192    $6,502     $6,826    $7,167

Gross Margin                       $3,636    $9,109   $11,217    $9,484   $14,007   $11,918   $10,642   $13,874   $10,607   $14,396     $8,661   $11,208
Gross Margin %                    46.45%    67.42%    70.82%    66.16%    73.33%    69.03%    65.46%    70.17%    63.14%    68.89%     55.92%    61.00%


Expenses
Payroll                           $4,375     $4,375    $4,375    $4,375    $4,375    $4,375    $4,375    $4,375    $4,375    $4,375     $4,375    $4,375
Marketing/Promotion             $100,000         $0        $0        $0        $0        $0        $0        $0        $0        $0         $0        $0
Depreciation                        $500       $500      $500      $500      $500      $500      $500      $500      $500      $500       $500      $500
Utilities                           $211       $222      $233      $245      $257      $270      $284      $298      $313      $329       $345      $362
Insurance                15%      $1,500     $1,500    $1,500    $1,500    $1,500    $1,500    $1,500    $1,500    $1,500    $1,500     $1,500    $1,500
Other                             $1,245     $1,245    $1,245    $1,245    $1,245    $1,245    $1,245    $1,245    $1,245    $1,245     $1,245    $1,245

Total Operating                 $107,831     $7,842    $7,853    $7,865    $7,877    $7,890    $7,904    $7,918    $7,933    $7,949     $7,965    $7,982
Expenses

Profit Before Interest         ($104,195)    $1,267    $3,364    $1,619    $6,130    $4,028    $2,738    $5,956    $2,674    $6,447      $696     $3,226
and Taxes
EBITDA                         ($103,695)    $1,767    $3,864    $2,119    $6,630    $4,528    $3,238    $6,456    $3,174    $6,947     $1,196    $3,726
 Interest Expense                      $0        $0        $0        $0        $0        $0        $0        $0        $0        $0         $0        $0
 Taxes Incurred                        $0        $0        $0        $0        $0        $0        $0        $0        $0        $0         $0        $0

Net Profit                     ($104,195)    $1,267    $3,364    $1,619    $6,130    $4,028    $2,738    $5,956    $2,674    $6,447      $696     $3,226
Net Profit/Sales               -1331.06%     9.38%    21.24%    11.29%    32.09%    23.33%    16.84%    30.13%    15.92%    30.85%      4.49%    17.56%




                                                                                                                                                 Page 3
                                                                    Appendix

Table: Cash Flow


Pro Forma Cash
Flow
                                Oct      Nov       Dec        Jan       Feb       Mar        Apr      May        Jun       Jul      Aug       Sep
Cash Received

Cash from
Operations
Cash Sales                   $7,828   $13,510   $15,838   $14,336   $19,101    $17,266   $16,258   $19,771   $16,799   $20,898   $15,487   $18,375
Subtotal Cash                $7,828   $13,510   $15,838   $14,336   $19,101    $17,266   $16,258   $19,771   $16,799   $20,898   $15,487   $18,375
from Operations

Additional Cash
Received
Sales Tax, VAT,    0.00%        $0        $0        $0        $0        $0         $0        $0        $0        $0        $0        $0        $0
HST/GST Received
New Current                     $0        $0        $0        $0        $0         $0        $0        $0        $0        $0        $0        $0
Borrowing
New Other                       $0        $0        $0        $0        $0         $0        $0        $0        $0        $0        $0        $0
Liabilities
(interest-free)
New Long-term                   $0        $0        $0        $0        $0         $0        $0        $0        $0        $0        $0        $0
Liabilities
Sales of Other                  $0        $0        $0        $0        $0         $0        $0        $0        $0        $0        $0        $0
Current Assets
Sales of Long-                  $0        $0        $0        $0        $0         $0        $0        $0        $0        $0        $0        $0
term Assets
New Investment             $750,000       $0        $0        $0        $0         $0        $0        $0        $0        $0        $0        $0
Received
Subtotal Cash              $757,828   $13,510   $15,838   $14,336   $19,101    $17,266   $16,258   $19,771   $16,799   $20,898   $15,487   $18,375
Received




                                                                                                                                           Page 4
                                                                 Appendix


Expenditures             Oct        Nov        Dec         Jan        Feb       Mar         Apr       May         Jun        Jul       Aug        Sep

Expenditures from
Operations
Cash Spending         $4,375     $4,375      $4,375     $4,375     $4,375     $4,375     $4,375     $4,375     $4,375     $4,375     $4,375     $4,375
Bill Payments         $4,772   $103,822      $7,376     $7,607     $7,850     $8,105     $8,372     $8,655     $8,950     $9,261     $9,587     $9,928
Subtotal Spent on     $9,147   $108,197     $11,751    $11,982    $12,225    $12,480    $12,747    $13,030    $13,325    $13,636    $13,962    $14,303
Operations

Additional Cash
Spent
Sales Tax, VAT,          $0          $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
HST/GST Paid Out
Principal                $0          $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
Repayment of
Current Borrowing
Other Liabilities        $0          $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
Principal
Repayment
Long-term                $0          $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
Liabilities
Principal
Repayment
Purchase Other           $0          $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
Current Assets
Purchase Long-      $350,000         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
term Assets
Dividends                 $0         $0          $0         $0         $0         $0         $0         $0         $0         $0         $0         $0
Subtotal Cash       $359,147   $108,197     $11,751    $11,982    $12,225    $12,480    $12,747    $13,030    $13,325    $13,636    $13,962    $14,303
Spent

Net Cash Flow       $398,681   ($94,687)     $4,087     $2,354     $6,876     $4,786     $3,511     $6,741     $3,474     $7,262     $1,525     $4,072
Cash Balance        $423,681    $328,994   $333,082   $335,436   $342,311   $347,097   $350,608   $357,349   $360,823   $368,085   $369,610   $373,682




                                                                                                                                               Page 5
                                                                      Appendix

Table: Balance Sheet

Pro Forma
Balance
Sheet
                               Oct       Nov        Dec         Jan        Feb       Mar         Apr       May         Jun        Jul       Aug         Sep
Assets         Starting
               Balances

Current
Assets
Cash           $25,000    $423,681   $328,994   $333,082   $335,436   $342,311   $347,097   $350,608   $357,349   $360,823   $368,085   $369,610    $373,682
Other               $0          $0         $0         $0         $0         $0         $0         $0         $0         $0         $0         $0          $0
Current
Assets
Total          $25,000    $423,681   $328,994   $333,082   $335,436   $342,311   $347,097   $350,608   $357,349   $360,823   $368,085   $369,610    $373,682
Current
Assets

Long-term
Assets
Long-term      $30,000    $380,000   $380,000   $380,000   $380,000   $380,000   $380,000   $380,000   $380,000   $380,000   $380,000   $380,000    $380,000
Assets
Accumulated     $8,000      $8,500     $9,000     $9,500    $10,000    $10,500    $11,000    $11,500    $12,000    $12,500    $13,000    $13,500     $14,000
Depreciation
Total Long-    $22,000    $371,500   $371,000   $370,500   $370,000   $369,500   $369,000   $368,500   $368,000   $367,500   $367,000   $366,500    $366,000
term Assets
Total Assets   $47,000    $795,181   $699,994   $703,582   $705,436   $711,811   $716,097   $719,108   $725,349   $728,323   $735,085   $736,110    $739,682




                                                                                                                                                   Page 6
                                                                             Appendix


Liabilities                      Oct         Nov         Dec         Jan         Feb         Mar         Apr         May         Jun          Jul        Aug         Sep
and Capital

Current
Liabilities
Accounts         $1,200    $103,576       $7,122      $7,346      $7,581      $7,826      $8,084      $8,357      $8,642      $8,942      $9,257      $9,585       $9,932
Payable
Current             $0           $0           $0          $0          $0          $0          $0          $0          $0          $0          $0          $0             $0
Borrowing
Other           $31,000     $31,000      $31,000     $31,000     $31,000     $31,000     $31,000     $31,000     $31,000     $31,000     $31,000     $31,000      $31,000
Current
Liabilities
Subtotal        $32,200    $134,576      $38,122     $38,346     $38,581     $38,826     $39,084     $39,357     $39,642     $39,942     $40,257     $40,585      $40,932
Current
Liabilities

Long-term           $0           $0           $0          $0          $0          $0          $0          $0          $0          $0          $0          $0             $0
Liabilities
Total           $32,200    $134,576      $38,122     $38,346     $38,581     $38,826     $39,084     $39,357     $39,642     $39,942     $40,257     $40,585      $40,932
Liabilities

Paid-in             $0     $750,000     $750,000    $750,000    $750,000    $750,000    $750,000    $750,000    $750,000    $750,000    $750,000    $750,000     $750,000
Capital
Retained         $4,800     $14,800      $14,800     $14,800     $14,800     $14,800     $14,800     $14,800     $14,800     $14,800     $14,800     $14,800      $14,800
Earnings
Earnings        $10,000   ($104,195)   ($102,928)   ($99,564)   ($97,945)   ($91,815)   ($87,787)   ($85,049)   ($79,093)   ($76,418)   ($69,971)   ($69,275)   ($66,049)
Total Capital   $14,800     $660,605     $661,872    $665,236    $666,855    $672,985    $677,013    $679,751    $685,707    $688,382    $694,829    $695,525    $698,751
Total           $47,000     $795,181     $699,994    $703,582    $705,436    $711,811    $716,097    $719,108    $725,349    $728,323    $735,085    $736,110    $739,682
Liabilities
and Capital

Net Worth       $14,800    $660,605     $661,872    $665,236    $666,855    $672,985    $677,013    $679,751    $685,707    $688,382    $694,829    $695,525     $698,751




                                                                                                                                                                Page 7
                                                                             Appendix


Liabilities                      Oct         Nov         Dec         Jan         Feb         Mar         Apr         May         Jun          Jul        Aug         Sep
and Capital

Current
Liabilities
Accounts         $1,200    $103,576       $7,122      $7,346      $7,581      $7,826      $8,084      $8,357      $8,642      $8,942      $9,257      $9,585       $9,932
Payable
Current             $0           $0           $0          $0          $0          $0          $0          $0          $0          $0          $0          $0             $0
Borrowing
Other           $31,000     $31,000      $31,000     $31,000     $31,000     $31,000     $31,000     $31,000     $31,000     $31,000     $31,000     $31,000      $31,000
Current
Liabilities
Subtotal        $32,200    $134,576      $38,122     $38,346     $38,581     $38,826     $39,084     $39,357     $39,642     $39,942     $40,257     $40,585      $40,932
Current
Liabilities

Long-term           $0           $0           $0          $0          $0          $0          $0          $0          $0          $0          $0          $0             $0
Liabilities
Total           $32,200    $134,576      $38,122     $38,346     $38,581     $38,826     $39,084     $39,357     $39,642     $39,942     $40,257     $40,585      $40,932
Liabilities

Paid-in             $0     $750,000     $750,000    $750,000    $750,000    $750,000    $750,000    $750,000    $750,000    $750,000    $750,000    $750,000     $750,000
Capital
Retained         $4,800     $14,800      $14,800     $14,800     $14,800     $14,800     $14,800     $14,800     $14,800     $14,800     $14,800     $14,800      $14,800
Earnings
Earnings        $10,000   ($104,195)   ($102,928)   ($99,564)   ($97,945)   ($91,815)   ($87,787)   ($85,049)   ($79,093)   ($76,418)   ($69,971)   ($69,275)   ($66,049)
Total Capital   $14,800     $660,605     $661,872    $665,236    $666,855    $672,985    $677,013    $679,751    $685,707    $688,382    $694,829    $695,525    $698,751
Total           $47,000     $795,181     $699,994    $703,582    $705,436    $711,811    $716,097    $719,108    $725,349    $728,323    $735,085    $736,110    $739,682
Liabilities
and Capital

Net Worth       $14,800    $660,605     $661,872    $665,236    $666,855    $672,985    $677,013    $679,751    $685,707    $688,382    $694,829    $695,525     $698,751




                                                                                                                                                                Page 8
                                                               Appendix


								
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