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Business Plan for Broadcasting

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					This Business Plan for a Broadcasting company allows entrepreneurs or business
owners to create a comprehensive and professional business plan. This template form
allows a business to outline the company's objectives and detail both current company
information as well as any past performance. Companies should include a complete
market analysis in their plan to help showcase why their business strategy will be
effective in the market. Future company plans, including production targets,
management strategy, and financial forecasting, should be used to demonstrate and
confirm that the company's short-term and long-term objective can and will be met. This
model plan can be customized to best fit the unique needs of any entrepreneur or owner
that is seeking to create a strong business plan.
                                 COMPANY NAME




                                Business Plan
                                     COMPANY NAME

                                       ADDRESS

                                  CITY, STATE ZIP CODE

                                          Tel.

                                          Fax:

                                         Email:




© Copyright 2012 Docstoc Inc.                            1
                                     Confidentiality Agreement

The undersigned reader acknowledges that the information provided by COMPANY NAME in this
business plan is confidential; therefore, reader agrees not to disclose it without the express written
permission of COMPANY NAME.

It is acknowledged by reader that information to be furnished in this business plan is in all respects
confidential in nature, other than information which is in the public domain through other means
and that any disclosure or use of same by reader may cause serious harm or damage to COMPANY
NAME.

Upon request, this document is to be immediately returned to COMPANY NAME.

___________________
Signature

Phillip Ennis
Name (typed or printed)

___________________
Date




                 This is a business plan. It does not imply an offering of securities.
                                                                  Table of Contents



1.0 Executive Summary ............................................................................................................................... 1
     Chart: Highlights.................................................................................................................................. 1
  1.1 Objectives.......................................................................................................................................... 1
  1.2 Mission .............................................................................................................................................. 2
  1.3 Keys to Success ................................................................................................................................. 2
2.0 Company Summary ............................................................................................................................... 2
  2.1 Company Ownership......................................................................................................................... 1
  2.2 Company History............................................................................................................................... 1
     Table: Past Performance ..................................................................................................................... 2
     Chart: Past Performance ..................................................................................................................... 4
3.0 Services ................................................................................................................................................. 4
4.0 Market Analysis Summary .................................................................................................................... 4
  4.1 Market Segmentation ....................................................................................................................... 5
     Table: Market Analysis ........................................................................................................................ 6
     Chart: Market Analysis (Pie) ............................................................................................................... 6
  4.2 Target Market Segment Strategy ...................................................................................................... 6
  4.3 Service Business Analysis .................................................................................................................. 7
     4.3.1 Competition and Buying Patterns .............................................................................................. 7
5.0 Strategy and Implementation Summary............................................................................................... 7
  5.1 SWOT Analysis................................................................................................................................... 7
     5.1.1 Strengths .................................................................................................................................... 7
     5.1.2 Weaknesses ............................................................................................................................... 8
     5.1.3 Opportunities ............................................................................................................................. 8
     5.1.4 Threats ....................................................................................................................................... 8
  5.2 Competitive Edge .............................................................................................................................. 8
  5.3 Marketing Strategy ........................................................................................................................... 8
  5.4 Sales Strategy .................................................................................................................................... 8
     5.4.1 Sales Forecast............................................................................................................................. 9
        Table: Sales Forecast ....................................................................................................................... 9
        Chart: Sales Monthly ....................................................................................................................... 1
        Chart: Sales by Year ........................................................................................................................ 1
  5.5 Milestones......................................................................................................................................... 2
     Table: Milestones ................................................................................................................................ 2
     Chart: Milestones ................................................................................................................................ 2
6.0 Management Summary ........................................................................................................................ 3
  6.1 Personnel Plan .................................................................................................................................. 3
     Table: Personnel ................................................................................................................................. 3
7.0 Financial Plan ........................................................................................................................................ 1
  7.1 Important Assumptions .................................................................................................................... 1
  7.2 Break-even Analysis .......................................................................................................................... 1
     Table: Break-even Analysis ................................................................................................................. 1
     Chart: Break-even Analysis ................................................................................................................. 1
  7.3 Projected Profit and Loss .................................................................................................................. 2
     Table: Profit and Loss .......................................................................................................................... 2

                                                                                                                                                     Page 1
                                                                 Table of Contents



     Chart: Profit Monthly .......................................................................................................................... 4
     Chart: Profit Yearly .............................................................................................................................. 4
     Chart: Gross Margin Monthly ............................................................................................................. 5
     Chart: Gross Margin Yearly ................................................................................................................. 5
  7.4 Projected Cash Flow .......................................................................................................................... 6
     Table: Cash Flow ................................................................................................................................. 6
     Chart: Cash .......................................................................................................................................... 8
  7.5 Projected Balance Sheet ................................................................................................................... 8
     Table: Balance Sheet ........................................................................................................................... 8
  7.6 Business Ratios.................................................................................................................................. 9
     Table: Ratios...................................................................................................................................... 10
Table: Sales Forecast ................................................................................................................................... 1
Table: Personnel ......................................................................................................................................... 2
Table: Personnel ......................................................................................................................................... 2
Table: Profit and Loss .................................................................................................................................. 3
Table: Profit and Loss .................................................................................................................................. 3
Table: Cash Flow ......................................................................................................................................... 6
Table: Cash Flow ......................................................................................................................................... 6
Table: Balance Sheet ................................................................................................................................... 9
Table: Balance Sheet ................................................................................................................................... 9




                                                                                                                                                   Page 2
                                             COMPANY NAME




1.0       Executive Summary
          COMPANY NAME is a Christian formatted broadcasting company whom owns and operates
          10 radio stations serving West and Middle Tennessee. These stations are programmed with
          religious content along with sports, weather, and local news. COMPANY NAME is dedicated
          to serve the local community with moral, ethical and outstanding content, which has gained
          the admiration and support of the local community and schools.
      Ownership and Management:
      COMPANY NAME has two primary owners whom own 75% of the business. They are brothers,
      OWNER’S NAME and CO-OWNER’S NAME. COMPANY NAME has an additional fifteen
      shareholders whom holds the remaining stock in the company. OWNER’S NAME is the current
      President/CEO and as well as manager of all the financial aspects of the business. CO-OWNER’S
      NAME has served as outside consultant on difficult decisions. CO-OWNER’S NAME has been in
      banking for over 30 years. INSERT NAME is the General Manager of COMPANY NAME
      Services whom has 30 plus years experience in radio, and management and has served
      in various capacities within the radio industry.
      The objectives for COMPANY NAME over the next three years are:
         Achieve sales revenue of approximately 2 million by 2013.
         Expand operation to include the entire state of Tennessee.
         Increase ratings by 35% by 2013.
         Increase employment to 100 employees by 2013.


      Chart: Highlights




1.1 Objectives
      COMPANY NAME’s objectives are to build quality Christian Programming to the Mid-South and
      Middle Tennessee areas. COMPANY NAME’s mission is to reach the lost and encourage the
      saved through its Christians formats.


                                                                                              Page 1
                                         COMPANY NAME




   Our goals include:
   1. Expand our business further into West and Middle Tennessee areas.
   2. Increase our advertising budget.
   3. Expand our mix of local news, sports, and weather.
   4. An increase of 60% in our gross margins by year end 2013.
1.2 Mission
   COMPANY NAME is committed to providing the Mid-South and Middle Tennessee with the best in
   Christian Programming. We offer Southern Gospel and Contemporary Christian Music. We also
   are reaching the needs of our listeners with great Christian teaching and preaching as well with
   a mix of local news, weather, and sports. COMPANY NAME’s mission is to reach the lost and
   encourage the saved through its Christians formats, but most of all its our goal to uplift the
   Lord Jesus Christ.
1.3 Keys to Success
   Keys to success for COMPANY NAME are:
      Reaching the needs of our listeners.
      Increasing program mix of news, sports, and weather.
      Increasing advertising in our target markets.
      Creating an atmosphere of integrity and ethics.
2.0 Company Summary
   COMPANY NAME is a broadcasting company, which operates 10 radio stations serving West and
   Middle Tennessee. These stations are programmed with religious content and COMPANY NAME
   is the only Christian formatted radio stations in that area and does not solicit funds from
   listeners. Committed to providing the Mid-South and Middle Tennessee with the best in
   Christian Programming, they offer Southern Gospel and Contemporary Christian Music.
   COMPANY NAME also reaching the needs of their listeners with great Christian teaching and
   preaching as well with a mix of local news, weather, and sports. Their mission is to reach the
   lost and encourage the saved through its Christians formats.




                                                                                            Page 2
                                       COMPANY NAME




2.1 Company Ownership
   COMPANY NAME is a C corporation located [INSERT ADDRESS]. There are two primary owners
   of the company, OWNER’S NAME and CO-OWNER’S NAME. They are majority share holders of
   the company, owning 75% of the shares between the two of them. COMPANY NAME has an
   additional 15 shareholders who hold the remaining amount of shares.
2.2 Company History
   COMPANY NAME has been in the broadcasting business since 1997. The ownership consists of
   two primary owners OWNER’S NAME and CO-OWNER’S NAME. OWNER’S NAME was Operations
   Manager for Clorox/Huish Detergents for 10 years prior to joining COMPANY NAME. He has been
   the President/CEO and CFO of COMPANY NAME for the past 12 years. Charles Ennis serves as
   a consult whom has been in banking for over 30 years and is currently CEO of Patriot Bank
   COMPANY NAME currently leases an office and studio space totaling over 5,000 sf [INSERT
   ADDRESS]. COMPANY NAME was formed with the purpose of offering Southern Gospel and
   Contemporary Christian Music along with reaching the needs of their listeners by adding great
   Christian teaching. COMPANY NAME mission started as a way to reach the lost and encourage
   the saved through its Christians format. Over the past 12 year COMPANY NAME has increased
   their gross margins each year since the inception of the company. Their product mix has
   continued to grow each year adding local news, sports, and weather to their services. COMPANY
   NAME has been able to create 80 different full-times over the past 12 years and continues to
   bless the community by promoting ethics and moral behavior.




                                                                                         Page 1
                              COMPANY NAME




Table: Past Performance



   Past Performance

                                      FY 2008       FY 2009      FY 2010

   Sales                            $1,634,203    $1,434,203   $1,200,000

   Gross Margin                     $1,632,779    $1,432,779   $1,200,000

   Gross Margin %                      99.91%        99.90%      100.00%

   Operating Expenses               $1,810,221    $1,810,221   $1,833,000



   Balance Sheet

                                      FY 2008       FY 2009      FY 2010



   Current Assets

   Cash                              ($81,855)      $15,145      $15,145

   Other Current Assets              $227,770      $397,542     $400,242

   Total Current Assets              $145,915      $412,687     $415,387



   Long-term Assets

   Long-term Assets                 $3,001,552    $3,489,550   $3,489,550

   Accumulated Depreciation          $410,352      $510,352     $751,000

   Total Long-term Assets           $2,591,200    $2,979,198   $2,738,550



   Total Assets                     $2,737,115    $3,391,885   $3,153,937



   Current Liabilities

   Accounts Payable                          $0          $0           $0

   Current Borrowing                         $0          $0           $0


                                                                      Page 2
                                        COMPANY NAME




Other Current Liabilities (interest free)              $0          $0           $0

Total Current Liabilities                              $0          $0           $0



Long-term Liabilities                         $3,314,911    $3,040,000   $2,872,000

Total Liabilities                             $3,314,911    $3,040,000   $2,872,000



Paid-in Capital                               $2,400,000    $1,400,897   $1,032,937

Retained Earnings                           ($2,390,002)    ($361,218)     $82,000

Earnings                                      ($587,794)    ($687,794)   ($833,000)

Total Capital                                 ($577,796)     $351,885     $281,937



Total Capital and Liabilities                 $2,737,115    $3,391,885   $3,153,937



Other Inputs

Payment Days                                           30          30           30




                                                                                Page 3
                                         COMPANY NAME




   Chart: Past Performance




3.0 Services
   COMPANY NAME owns and operates 10 radio stations serving West and Middle Tennessee.
   These stations are programmed with religious content as well as news, sports, music, and
   weather. They also create advertising and marketing campaigns for those that want to
   advertise their company's products on the stations owned by COMPANY NAME.
4.0 Market Analysis Summary
   Business advertising and consumer demographics drive demand. The profitability of COMPANY
   NAME depends on advertisement volume, programming mix, and efficient operations. COMPANY
   NAME has the advantages of market dominance in their target market. The Radio Broadcasting
   industry is in the midst of its toughest battle, as shrinking advertising budgets and increasing
   digital competition threaten its longevity. Still, as the general economy enters a recovery
   period, COMPANY NAME has been able to grow their gross margins year over year.
   The US radio broadcasting and programming industry includes about 4,000 companies with
   combined annual revenue of about $15christian billion. Major companies include CBS Radio,
   Citadel Broadcasting, Clear Channel Communications, Cumulus Media, and Sirius XM Radio.
   COMPANY NAME will target a cross section of small business segments that represent 1.)
   Industries that advertise on the radio, 2.) High-growth sectors, and 3) religious affiliated
   businesses. The top 10 industries that purchase radio include: retail, business and consumer
   service, automotive, entertainment, media, food, travel, hotel, real estate, computer, and
   snack sectors.




                                                                                            Page 4
                                          COMPANY NAME




4.1 Market Segmentation
   COMPANY NAME's primary targeted market consists of three main groups:
      Christian population: In Tennessee the Christian population makes up 82% of the total
       population. Their is a total population of just over 5,689,276 people in the state of
       Tennessee. The Christian population is our main target market. As we increase our listeners
       and gain market share our advertising demand will also see an increase. Female listeners
       out pace male listeners 2:1. Our female demographic in Tennessee is 53% of the population
       and females between18 and 65 years old make up 23.8% of our target market. Christian
       listeners over 65 years of age make up 13.2% of the population.
      High-growth sectors: 1) Individual and Family Services: This industry and its employees
       are primarily engaged in providing nonresidential individual and family social assistance
       services specifically directed toward children, the elderly, persons diagnosed with mental
       retardation or persons with disabilities. 2)Home Health Care Service: This industry is
       primarily engaged in providing skilled nursing services in the individual patient's home
       offering a range of services including: personal care services; homemaker and companion
       services; physical therapy; medical social services; medication administration; medical
       equipment and supplies training 3) Independent Artists, Writers and Performers: This
       industry comprises independent (i.e., freelance) individuals primarily engaged in performing
       in artistic productions, creating artistic and cultural works or productions or in providing
       technical expertise necessary for these productions. 4) Management, Scientific and
       Technical Consulting Services: This industry and its employees provide professional advice
       and assistance to businesses, municipal entities and governments seeking/needing help and
       direction in all areas of business or entity management.
      Industries that advertise on the radio: broadcasting across the United States reach over
       94% of the US population over 12 years old each week. Because radio remains the most
       popular way to advertise, gaining business from businesses looking to reach a large target
       group is essential to our business model. Among the many industries that advertise on the
       radio the top five are: 1) law firms 2) Specialty health services 3) local small businesses 4)
       Home builders.
          Radio demographic; age target and format:
   Teens 12-17: Primarily CHR, some Urban, Alternative
   Adults 18-24: CHR, more Alternative, Urban preference
   Adults 25-34: Alternative, Rock, CHR, some Urban, AC
   Adults 35-44: Rock, AC primarily
   Adults 45-54: Oldies, AC
   Adults 55-64: Classical, New AC
   Adults 65+: Adult Standards, Classical, News Talk




                                                                                              Page 5
                                          COMPANY NAME




Table: Market Analysis



   Market
   Analysis

                                  2010        2011        2012        2013        2014

   Potential      Growth                                                                   CAGR
   Customers

   Christian             9%   4,722,099   5,147,088   5,610,326   6,115,255   6,665,628   9.00%
   population

   High-growth       12%             5           6           7           8           9    15.83%
   sectors

   Industries            6%    454,366     481,628     510,526     541,158     573,627    6.00%
   that
   advertise on
   the radio

   Total           8.75%      5,176,470   5,628,722   6,120,859   6,656,421   7,239,264   8.75%




   Chart: Market Analysis (Pie)




4.2 Target Market Segment Strategy
   Our target markets that we have outlines consist of Christian listeners, high-growth markets,
   and the top industries that advertise on the radio. We have chosen these market because of the
   additional advertising revenue we can gain. In order to achieve success with our target market

                                                                                           Page 6
                                           COMPANY NAME




   it is imperative to gain market share with our listener base. As we grow our product mix we can
   increase the numbers of listeners. We have been increasing our product mix to include more
   local new, sports, and weather along with music and inspirational messages we offer.
4.3 Service Business Analysis
   COMPANY NAME is a broadcasting company that owners and operates ten different radio
   stations. They offer programming with religious content as their main focus. They sell
   advertising space to any and all that wish to advertise on any of their ten stations.
4.3.1 Competition and Buying Patterns
   Competition in the broadcasting industry is high. Any outlet for advertising effects our
   business including, tv, am, fm radio and online advertising space. Our business model is to
   reach those that want to have a Christian formatted radio experience. Because of this business
   model we do not directly compete with many broadcasting companies, however we do indirectly
   compete with all advertising avenues. Radio buyers purchase a wide variety and growing
   number of products, ranging from vitamins and nutritional supplements to CD's/music, and
   health and beauty items such as hair care, skin care, and weight loss/diet products. Other
   stable radio advertising categories include household cleaning products, kitchen/cookware
   products, financial, and travel offerings. We've also seen a growing trend toward using radio
   advertising to drive online traffic as well as support retail sales. Radio buyers are more likely
   than the average direct response buyer to have viewed one or more infomercial in the 3
   months prior to their radio purchase (70% to 59%). Radio buyers spend more per purchase
   than TV infomercial buyers, with a median of $59 vs.. $40 per purchase and an average of
   $148 vs. $98.
5.0 Strategy and Implementation Summary
   The sales and marketing strategy is to move as quickly as possible into the three designated
   market segments (Christian listeners, High-growth sectors, and All industries that advertise on
   radio) that represent excellent growth potential. It has been shown that these market areas are
   presently not being actively pursued by the competition.
   The marketing will consist of direct contact to the responsible person at selected market
   segment, the creation and programming of our product mix along with our direct marketing will
   allow COMPANY NAME to grow their listener base and increase their sales revenue.
5.1 SWOT Analysis
   The following SWOT analysis captures the key strengths and weaknesses within the company,
   and describes the opportunities and threats facing COMPANY NAME.
5.1.1 Strengths
      Years experience in the broadcasting industry as well as the knowledge of business
       management and financing.
      Strong relationships with local businesses.
      Excellent and stable staff, offering personalized customer service.
      Great office location that offers a positive and attractive, inviting atmosphere.
      Strong merchandising and product presentation.
      High customer loyalty among repeat and high-dollar purchase customers.
      Providing a needed and valued service to thousands of listeners on a daily basis.




                                                                                             Page 7
                                           COMPANY NAME




5.1.2 Weaknesses
      Access to additional operating capital.
      Cash flow continues to be unpredictable, since 2008.
      Challenges of the seasonality of the businesses.
      Limited by our resources and cannot provide a full variety of Christian formats to the
       communities.
5.1.3 Opportunities
      Growing market with a significant percentage of our target market still not knowing we
       exist.
      New target marketing for niche listeners.
      Strategic alliances offering sources for referrals and joint marketing activities to extend our
       reach.
      Growing number of faith based listeners.
      Increasing sales opportunities beyond our target area including several smaller communities
       that have produced a faithful following of customers.
5.1.4 Threats
          The downturn in the economy has impacted sales.
          Expansion of national faith based radio stations into the local market.
          Continued price pressure due to competition or the weakening market reducing
           contribution margins.
          New entrants in faith based formatted stations.
5.2 Competitive Edge
   The company seeks to establish a competitive edge in its new target market segment by
   increasing the level of listeners and service that other competitors seem to oftentimes lack.
   Additionally, COMPANY NAME possesses the necessary skills and management to produce the
   high quality formats that are needed in this industry. The establishment of the previously
   mentioned work processes that will ensure greater service will strengthen the contacts that
   promote word of mouth marketing and networking.
5.3 Marketing Strategy
   The following sections detail the marketing strategy for COMPANY NAME.
5.4 Sales Strategy
   Because advertising sales are different than a product sale COMPANY NAME will customize a
   Marketing Plan that will best fit their client’s needs. They offer advertising plans that are
   customized to your business, church or client. Once COMPANY NAME is contacted about
   advertising.




                                                                                                Page 8
                                        COMPANY NAME




5.4.1 Sales Forecast
   COMPANY NAME is expecting to see between 25%-34% increase in gross margins each year.
   They currently do not have any cost of goods other than the 1099 employees that service the
   companies needs. They are expecting to have gross sales of $1,200,000 in 2010 and
   $1,500,000 in year 20111 and finally by 2013 they expect gross sales of 2 million.


Table: Sales Forecast



   Sales Forecast

                                                      FY 2011          FY 2012          FY 2013

   Sales

   Advertising                                     $1,200,000       $1,500,000       $2,000,000

                                                           $0                                    $0

   Total Sales                                     $1,200,000       $1,500,000       $2,000,000



   Direct Cost of Sales                               FY 2011          FY 2012          FY 2013

   1099 employees                                     $60,000          $60,000          $60,000

                                                           $0                $0                  $0

   Subtotal Direct Cost of Sales                      $60,000          $60,000          $60,000




                                                                                          Page 9
                       COMPANY NAME




Chart: Sales Monthly




Chart: Sales by Year




                                      Page 1
                                          COMPANY NAME




5.5 Milestones
   Our detailed milestones are shown in the following table and chart. The related budgets are
   included with the expenses shown in the projected Profit and Loss statement, which is in the
   financial analysis that comes in Chapter 7 of this plan.
Table: Milestones



   Milestones



   Milestone                 Start Date      End Date         Budget       Manager    Department

   Purchase of new           8/16/2010     10/18/2010      $300,000            CEO    Department
   Equipment

   Purchase of               8/16/2010     12/31/2010      $100,000            CEO    Department
   maintenance

   Lease new office           9/1/2010      9/15/2010        $25,000           CEO    Department

   Advertising campaign      8/30/2010      8/30/2011      $500,000            CEO    Department



   Totals                                                  $925,000




   Chart: Milestones




                                                                                            Page 2
                                         COMPANY NAME




6.0 Management Summary
   COMPANY NAME is owned and operated by OWNER’S NAME and CO-OWNER’S NAME. OWNER’S
   NAME serves as President/CEO and manages the financial aspects of the business. CO-
   OWNER’S NAME serves as board member and consultant on difficult decisions whom has been
   in banking for over 30 years.
6.1 Personnel Plan
   The detailed monthly personnel plan for the first year is included in the appendix. The annual
   personnel estimates are included here.
Table: Personnel



   Personnel Plan

                                                          FY 2011          FY 2012         FY 2013

   Salaries                                              $750,000        $800,000         $800,000

   accounting/legal                                       $50,000          $50,000         $50,000

   Total People                                                 80               80                 80



   Total Payroll                                         $800,000        $850,000         $850,000




                                                                                             Page 3
                                        COMPANY NAME




7.0 Financial Plan
   Our financial plan is based on conservative estimates and assumptions.
7.1 Important Assumptions
   The following table shows the General Assumptions for COMPANY NAME.
7.2 Break-even Analysis
   The Break-even Analysis is based on the average of the first-year figures for total sales by
   units, and by operating expenses. These are presented as per-unit revenue, per-unit cost, and
   fixed costs. These conservative assumptions make for a more accurate estimate of real risk.
Table: Break-even Analysis



   Break-even Analysis



   Monthly Revenue Break-even                     $177,422



   Assumptions:

   Average Percent Variable Cost                        5%

   Estimated Monthly Fixed Cost                   $168,551




   Chart: Break-even Analysis




                                                                                           Page 1
                                       COMPANY NAME




7.3 Projected Profit and Loss
   The following table and chart shows the projected Profit and Loss for CO-OWNER’S NAME.
Table: Profit and Loss



   Pro Forma Profit and Loss

                                                  FY 2011         FY 2012          FY 2013

   Sales                                       $1,200,000      $1,500,000       $2,000,000

   Direct Cost of Sales                          $60,000          $60,000          $60,000

   Other Costs of Sales                               $0               $0               $0

   Total Cost of Sales                           $60,000          $60,000          $60,000




   Gross Margin                                $1,140,000      $1,440,000       $1,940,000

   Gross Margin %                                 95.00%           96.00%          97.00%




   Expenses

   Payroll                                      $800,000         $850,000         $850,000

   Marketing/Promotion                          $499,992         $500,000         $500,000

   Depreciation                                 $200,016         $200,000         $200,000

   Rent                                          $25,000          $25,000          $25,000

   Repairs                                       $99,996         $100,000         $100,000

   Interest                                      $80,004          $70,000          $60,000

   Utilities                                    $120,000         $120,000         $120,000

   Office expense                                 $8,400           $8,500           $9,000

   Insurance                                     $20,004          $20,000          $20,000

   Payroll Taxes                                $120,000         $127,500         $127,500

   Misc.                                         $49,200          $50,000          $50,000




   Total Operating Expenses                    $2,022,612      $2,071,000       $2,061,500


                                                                                        Page 2
                                   COMPANY NAME




Profit Before Interest and Taxes        ($882,612)    ($631,000)   ($121,500)

EBITDA                                  ($682,596)    ($431,000)     $78,500

 Interest Expense                         $201,040     $201,040     $201,040

 Taxes Incurred                                 $0           $0           $0




Other Income

Other Income Account Name                       $0           $0           $0

Other Income Account Name                       $0           $0           $0

Total Other Income                              $0           $0           $0




Other Expense

Other Expense Account Name                      $0           $0           $0

Other Expense Account Name                      $0           $0           $0

Total Other Expense                             $0           $0           $0




Net Other Income                                $0           $0           $0

Net Profit                             ($1,083,652)   ($832,040)   ($322,540)

Net Profit/Sales                           -90.30%      -55.47%      -16.13%




                                                                           Page 3
                        COMPANY NAME




Chart: Profit Monthly




Chart: Profit Yearly




                                       Page 4
                              COMPANY NAME




Chart: Gross Margin Monthly




Chart: Gross Margin Yearly




                                             Page 5
                                           COMPANY NAME




7.4 Projected Cash Flow
   The following table and chart is the Cash Flow for CO-OWNER’S NAME.
Table: Cash Flow



   Pro Forma Cash Flow

                                                      FY 2011            FY 2012     FY 2013

   Cash Received



   Cash from Operations

   Cash Sales                                       $1,200,000     $1,500,000      $2,000,000

   Subtotal Cash from Operations                    $1,200,000     $1,500,000      $2,000,000



   Additional Cash Received

   Non Operating (Other) Income                            $0                $0           $0

   Sales Tax, VAT, HST/GST Received                        $0                $0           $0

   New Current Borrowing                                   $0                $0           $0

   New Other Liabilities (interest-free)                   $0                $0           $0

   New Long-term Liabilities                               $0                $0           $0

   Sales of Other Current Assets                           $0                $0           $0

   Sales of Long-term Assets                               $0                $0           $0

   New Investment Received                          $1,200,000               $0           $0

   Subtotal Cash Received                           $2,400,000     $1,500,000      $2,000,000




                                                                                       Page 6
                                        COMPANY NAME




Expenditures                                       FY 2011      FY 2012      FY 2013



Expenditures from Operations

Cash Spending                                     $800,000     $850,000     $850,000

Bill Payments                                    $1,180,246   $1,280,057   $1,273,321

Subtotal Spent on Operations                     $1,980,246   $2,130,057   $2,123,321



Additional Cash Spent

Non Operating (Other) Expense                           $0           $0           $0

Sales Tax, VAT, HST/GST Paid Out                        $0           $0           $0

Principal Repayment of Current Borrowing                $0           $0           $0

Other Liabilities Principal Repayment                   $0           $0           $0

Long-term Liabilities Principal Repayment               $0           $0           $0

Purchase Other Current Assets                           $0           $0           $0

Purchase Long-term Assets                               $0           $0           $0

Dividends                                               $0           $0           $0

Subtotal Cash Spent                              $1,980,246   $2,130,057   $2,123,321



Net Cash Flow                                     $419,754    ($630,057)   ($123,321)

Cash Balance                                      $434,899    ($195,158)   ($318,479)




                                                                               Page 7
                                      COMPANY NAME




   Chart: Cash




7.5 Projected Balance Sheet
   The following table presents the Balance Sheet for CO-OWNER’S NAME.
Table: Balance Sheet



   Pro Forma Balance Sheet

                                                  FY 2011          FY 2012     FY 2013

   Assets



   Current Assets

   Cash                                          $434,899       ($195,158)   ($318,479)

   Other Current Assets                          $400,242        $400,242     $400,242

   Total Current Assets                          $835,141        $205,084      $81,763



   Long-term Assets

   Long-term Assets                            $3,489,550      $3,489,550    $3,489,550

   Accumulated Depreciation                      $951,016      $1,151,016    $1,351,016

   Total Long-term Assets                      $2,538,534      $2,338,534    $2,138,534

   Total Assets                                $3,373,675      $2,543,618    $2,220,297

                                                                                   Page 8
                                        COMPANY NAME




   Liabilities and Capital                           FY 2011          FY 2012          FY 2013



   Current Liabilities

   Accounts Payable                                $103,390         $105,373          $104,592

   Current Borrowing                                      $0               $0                $0

   Other Current Liabilities                              $0               $0                $0

   Subtotal Current Liabilities                    $103,390         $105,373          $104,592



   Long-term Liabilities                         $2,872,000       $2,872,000        $2,872,000

   Total Liabilities                             $2,975,390       $2,977,373        $2,976,592



   Paid-in Capital                               $2,232,937       $2,232,937        $2,232,937

   Retained Earnings                             ($751,000)      ($1,834,652)     ($2,666,692)

   Earnings                                    ($1,083,652)        ($832,040)       ($322,540)

   Total Capital                                   $398,285        ($433,755)       ($756,295)

   Total Liabilities and Capital                 $3,373,675       $2,543,618        $2,220,297



   Net Worth                                       $398,285        ($433,755)       ($756,295)


7.6 Business Ratios
   The table follows with our main business ratios. We do intend to improve gross margin,
   collection days, sales and labor controls.




                                                                                            Page 9
                                                COMPANY NAME




Table: Ratios



   Ratio Analysis

                                                    FY 2011    FY 2012   FY 2013   Industry Profile

   Sales Growth                                      0.00%     25.00%    33.33%            -2.57%




   Percent of Total Assets

   Other Current Assets                             11.86%     15.74%    18.03%           65.08%

   Total Current Assets                             24.75%      8.06%     3.68%           79.88%

   Long-term Assets                                 75.25%     91.94%    96.32%           20.12%

   Total Assets                                     100.00%    100.00%   100.00%         100.00%




   Current Liabilities                               3.06%      4.14%     4.71%           23.23%

   Long-term Liabilities                            85.13%     112.91%   129.35%          33.99%

   Total Liabilities                                88.19%     117.05%   134.06%          57.22%

   Net Worth                                        11.81%     -17.05%   -34.06%          42.78%




   Percent of Sales

   Sales                                            100.00%    100.00%   100.00%         100.00%

   Gross Margin                                     95.00%     96.00%    97.00%           80.00%

   Selling, General & Administrative Expenses       185.30%    151.47%   113.13%          26.81%

   Advertising Expenses                             41.67%     33.33%    25.00%             2.41%

   Profit Before Interest and Taxes                 -73.55%    -42.07%    -6.08%            7.12%




   Main Ratios

   Current                                             8.08       1.95      0.78              1.55

   Quick                                               8.08       1.95      0.78              1.44

   Total Debt to Total Assets                       88.19%     117.05%   134.06%          57.22%

   Pre-tax Return on Net Worth                     -272.08%    191.82%   42.65%           11.24%

   Pre-tax Return on Assets                         -32.12%    -32.71%   -14.53%            4.81%


                                                                                         Page 10
                            COMPANY NAME




Additional Ratios               FY 2011    FY 2012    FY 2013

Net Profit Margin               -90.30%    -55.47%    -16.13%        n.a

Return on Equity               -272.08%     0.00%       0.00%        n.a




Activity Ratios

Accounts Payable Turnover         12.42      12.17      12.17        n.a

Payment Days                        27         30          30        n.a

Total Asset Turnover               0.36       0.59       0.90        n.a




Debt Ratios

Debt to Net Worth                  7.47       0.00       0.00        n.a

Current Liab. to Liab.             0.03       0.04       0.04        n.a




Liquidity Ratios

Net Working Capital            $731,751    $99,711   ($22,829)       n.a

Interest Coverage                 -4.39      -3.14       -0.60       n.a




Additional Ratios

Assets to Sales                    2.81       1.70       1.11        n.a

Current Debt/Total Assets           3%         4%         5%         n.a

Acid Test                          8.08       1.95       0.78        n.a

Sales/Net Worth                    3.01       0.00       0.00        n.a

Dividend Payout                    0.00       0.00       0.00        n.a




                                                                 Page 11
                                                                 Appendix

Table: Sales Forecast



Sales
Forecast

                    Aug          Sep         Oct       Nov        Dec          Jan        Feb       Mar         Apr       May         Jun

Sales

advertising    $100,000      $100,000   $100,000   $100,000   $100,000   $100,000    $100,000   $100,000   $100,000   $100,000   $100,000    $100,0



Total Sales    $100,000      $100,000   $100,000   $100,000   $100,000   $100,000    $100,000   $100,000   $100,000   $100,000   $100,000    $100,0



Direct Cost         Aug          Sep         Oct       Nov        Dec          Jan        Feb       Mar         Apr       May         Jun
of Sales

1099             $5,000        $5,000     $5,000     $5,000     $5,000      $5,000     $5,000     $5,000     $5,000     $5,000     $5,000      $5,0
employees

                        $0        $0         $0         $0         $0          $0         $0         $0         $0         $0         $0

Subtotal         $5,000        $5,000     $5,000     $5,000     $5,000      $5,000     $5,000     $5,000     $5,000     $5,000     $5,000      $5,0
Direct
Cost of
Sales




                                                                                                                                    Page 1
                                                              Appendix

Table: Personnel



Personnel Plan

                      Aug       Sep        Oct      Nov       Dec        Jan       Feb      Mar        Apr      May        Jun       Jul

Salaries           $62,500   $62,500   $62,500   $62,500   $62,500   $62,500   $62,500   $62,500   $62,500   $62,500   $62,500   $62,500

accounting/legal    $4,171    $4,171    $4,171    $4,171    $4,171    $4,171    $4,171    $4,171    $4,171    $4,171    $4,171    $4,119

Total People           80        80        80        80        80        80        80        80        80        80        80        80



Total Payroll      $66,671   $66,671   $66,671   $66,671   $66,671   $66,671   $66,671   $66,671   $66,671   $66,671   $66,671   $66,619




                                                                                                                                 Page 2
                                                          Appendix

Table: Profit and Loss



Pro Forma Profit and
Loss

                             Aug        Sep         Oct        Nov       Dec         Jan        Feb       Mar         Apr         May

Sales                    $100,000   $100,000   $100,000   $100,000   $100,000   $100,000   $100,000   $100,000   $100,000   $100,000

Direct Cost of Sales       $5,000     $5,000     $5,000     $5,000     $5,000     $5,000     $5,000     $5,000     $5,000       $5,000

Other Costs of Sales          $0         $0         $0          $0        $0         $0         $0         $0         $0           $0

Total Cost of Sales        $5,000     $5,000     $5,000     $5,000     $5,000     $5,000     $5,000     $5,000     $5,000       $5,000



Gross Margin              $95,000    $95,000    $95,000    $95,000    $95,000    $95,000    $95,000    $95,000    $95,000    $95,000

Gross Margin %            95.00%     95.00%     95.00%     95.00%     95.00%     95.00%     95.00%     95.00%     95.00%     95.00%




Expenses

Payroll                   $66,671    $66,671    $66,671    $66,671    $66,671    $66,671    $66,671    $66,671    $66,671    $66,671

Marketing/Promotion       $41,666    $41,666    $41,666    $41,666    $41,666    $41,666    $41,666    $41,666    $41,666    $41,666

Depreciation              $16,668    $16,668    $16,668    $16,668    $16,668    $16,668    $16,668    $16,668    $16,668    $16,668

Rent                       $2,084     $2,084     $2,084     $2,084     $2,084     $2,084     $2,084     $2,084     $2,084       $2,084

Repairs                    $8,333     $8,333     $8,333     $8,333     $8,333     $8,333     $8,333     $8,333     $8,333       $8,333

Interest                   $6,667     $6,667     $6,667     $6,667     $6,667     $6,667     $6,667     $6,667     $6,667       $6,667


                                                                                                                       Page 3
                                                               Appendix

Utilities                   $10,000     $10,000     $10,000     $10,000     $10,000     $10,000     $10,000     $10,000     $10,000     $10,000

Office expense                 $700        $700        $700        $700        $700        $700        $700        $700        $700         $700

Insurance                    $1,667      $1,667      $1,667      $1,667      $1,667      $1,667      $1,667      $1,667      $1,667        $1,667

Payroll Taxes        15%    $10,001     $10,001     $10,001     $10,001     $10,001     $10,001     $10,001     $10,001     $10,001     $10,001

Misc.                        $4,100      $4,100      $4,100      $4,100      $4,100      $4,100      $4,100      $4,100      $4,100        $4,100



Total Operating            $168,557    $168,557    $168,557    $168,557    $168,557    $168,557    $168,557    $168,557    $168,557    $168,557
Expenses



Profit Before              ($73,557)   ($73,557)   ($73,557)   ($73,557)   ($73,557)   ($73,557)   ($73,557)   ($73,557)   ($73,557)   ($73,557)
Interest and Taxes

EBITDA                     ($56,889)   ($56,889)   ($56,889)   ($56,889)   ($56,889)   ($56,889)   ($56,889)   ($56,889)   ($56,889)   ($56,889)

 Interest Expense           $16,753     $16,753     $16,753     $16,753     $16,753     $16,753     $16,753     $16,753     $16,753     $16,753

 Taxes Incurred                  $0          $0          $0          $0          $0          $0          $0          $0          $0           $0



Other Income

Other Income                     $0          $0          $0          $0          $0          $0          $0          $0          $0           $0
Account Name

Other Income                     $0          $0          $0          $0          $0          $0          $0          $0          $0           $0
Account Name

Total Other Income               $0          $0          $0          $0          $0          $0          $0          $0          $0           $0




                                                                                                                                  Page 4
                                                          Appendix

Other Expense

Other Expense               $0          $0          $0          $0          $0          $0          $0          $0          $0          $0
Account Name

Other Expense               $0          $0          $0          $0          $0          $0          $0          $0          $0          $0
Account Name

Total Other Expense         $0          $0          $0          $0          $0          $0          $0          $0          $0          $0



Net Other Income            $0          $0          $0          $0          $0          $0          $0          $0          $0          $0

Net Profit            ($90,310)   ($90,310)   ($90,310)   ($90,310)   ($90,310)   ($90,310)   ($90,310)   ($90,310)   ($90,310)   ($90,310)

Net Profit/Sales       -90.31%     -90.31%     -90.31%     -90.31%     -90.31%     -90.31%     -90.31%     -90.31%     -90.31%     -90.31%




                                                                                                                             Page 5
                                                       Appendix

Table: Cash Flow



Pro Forma
Cash Flow

                          Aug        Sep         Oct        Nov       Dec         Jan        Feb       Mar         Apr       May

Cash
Received



Cash from
Operations

Cash Sales            $100,000   $100,000   $100,000   $100,000   $100,000   $100,000   $100,000   $100,000   $100,000   $100,000

Subtotal              $100,000   $100,000   $100,000   $100,000   $100,000   $100,000   $100,000   $100,000   $100,000   $100,000
Cash from
Operations



Additional
Cash
Received

Non                        $0         $0         $0          $0        $0         $0         $0         $0         $0         $0
Operating
(Other)
Income

Sales Tax,    0.00%        $0         $0         $0          $0        $0         $0         $0         $0         $0         $0
VAT,
HST/GST
Received

New Current                $0         $0         $0          $0        $0         $0         $0         $0         $0         $0
Borrowing

                                                                                                                    Page 6
                                                  Appendix

New Other             $0         $0         $0          $0        $0         $0         $0         $0         $0         $0
Liabilities
(interest-
free)

New Long-             $0         $0         $0          $0        $0         $0         $0         $0         $0         $0
term
Liabilities

Sales of              $0         $0         $0          $0        $0         $0         $0         $0         $0         $0
Other
Current
Assets

Sales of              $0         $0         $0          $0        $0         $0         $0         $0         $0         $0
Long-term
Assets

New            $1,200,000        $0         $0          $0        $0         $0         $0         $0         $0         $0
Investment
Received

Subtotal       $1,300,000   $100,000   $100,000   $100,000   $100,000   $100,000   $100,000   $100,000   $100,000   $100,000
Cash
Received



Expenditures         Aug        Sep         Oct        Nov       Dec         Jan        Feb       Mar         Apr       May



Expenditures
from
Operations

Cash             $66,671     $66,671    $66,671    $66,671    $66,671    $66,671    $66,671    $66,671    $66,671    $66,671
Spending

Bill              $3,566    $106,971   $106,971   $106,971   $106,971   $106,971   $106,971   $106,971   $106,971   $106,971

                                                                                                               Page 7
                                              Appendix

Payments

Subtotal      $70,237   $173,642   $173,642   $173,642   $173,642   $173,642   $173,642   $173,642   $173,642   $173,642
Spent on
Operations



Additional
Cash Spent

Non               $0         $0         $0          $0        $0         $0         $0         $0         $0         $0
Operating
(Other)
Expense

Sales Tax,        $0         $0         $0          $0        $0         $0         $0         $0         $0         $0
VAT,
HST/GST
Paid Out

Principal         $0         $0         $0          $0        $0         $0         $0         $0         $0         $0
Repayment
of Current
Borrowing

Other             $0         $0         $0          $0        $0         $0         $0         $0         $0         $0
Liabilities
Principal
Repayment

Long-term         $0         $0         $0          $0        $0         $0         $0         $0         $0         $0
Liabilities
Principal
Repayment

Purchase          $0         $0         $0          $0        $0         $0         $0         $0         $0         $0
Other
Current
Assets

                                                                                                           Page 8
                                                                    Appendix

Purchase                        $0             $0            $0            $0          $0          $0           $0           $0          $0            $0
Long-term
Assets

Dividends                       $0             $0            $0            $0          $0          $0           $0           $0          $0            $0

Subtotal                   $70,237      $173,642      $173,642      $173,642     $173,642    $173,642    $173,642    $173,642      $173,642     $173,642
Cash Spent



Net Cash                 $1,229,763     ($73,642)     ($73,642)     ($73,642)    ($73,642)   ($73,642)   ($73,642)   ($73,642)     ($73,642)    ($73,642)
Flow

Cash                     $1,244,908    $1,171,266   $1,097,624    $1,023,982     $950,340    $876,698    $803,056    $729,414      $655,772     $582,130
Balance

Table: Balance Sheet



Pro Forma
Balance
Sheet

                                      Aug           Sep           Oct           Nov          Dec          Jan          Feb             Mar            Apr

Assets        Starting
              Balances



Current
Assets

Cash             $15,145     $1,244,908     $1,171,266    $1,097,624    $1,023,982    $950,340      $876,698     $803,056         $729,414      $655,772

Other           $400,242      $400,242       $400,242      $400,242      $400,242     $400,242      $400,242     $400,242         $400,242      $400,242
Current
Assets

                                                                                                                                             Page 9
                                                               Appendix

Total           $415,387    $1,645,150   $1,571,508   $1,497,866   $1,424,224   $1,350,582   $1,276,940   $1,203,298   $1,129,656   $1,056,014
Current
Assets



Long-term
Assets

Long-term      $3,489,550   $3,489,550   $3,489,550   $3,489,550   $3,489,550   $3,489,550   $3,489,550   $3,489,550   $3,489,550   $3,489,550
Assets

Accumulated     $751,000     $767,668     $784,336     $801,004     $817,672     $834,340     $851,008     $867,676     $884,344     $901,012
Depreciation

Total Long-    $2,738,550   $2,721,882   $2,705,214   $2,688,546   $2,671,878   $2,655,210   $2,638,542   $2,621,874   $2,605,206   $2,588,538
term Assets

Total Assets   $3,153,937   $4,367,032   $4,276,722   $4,186,412   $4,096,102   $4,005,792   $3,915,482   $3,825,172   $3,734,862   $3,644,552



Liabilities                       Aug          Sep           Oct          Nov         Dec           Jan         Feb          Mar           Apr
and Capital



Current
Liabilities

Accounts              $0     $103,405     $103,405     $103,405     $103,405     $103,405     $103,405     $103,405     $103,405     $103,405
Payable

Current               $0           $0           $0           $0            $0          $0           $0           $0           $0           $0
Borrowing

Other                 $0           $0           $0           $0            $0          $0           $0           $0           $0           $0
Current
Liabilities


                                                                                                                                Page 10
                                                                Appendix

Subtotal               $0     $103,405     $103,405     $103,405     $103,405     $103,405     $103,405     $103,405     $103,405     $103,405
Current
Liabilities



Long-term       $2,872,000   $2,872,000   $2,872,000   $2,872,000   $2,872,000   $2,872,000   $2,872,000   $2,872,000   $2,872,000   $2,872,000
Liabilities

Total           $2,872,000   $2,975,405   $2,975,405   $2,975,405   $2,975,405   $2,975,405   $2,975,405   $2,975,405   $2,975,405   $2,975,405
Liabilities



Paid-in         $1,032,937   $2,232,937   $2,232,937   $2,232,937   $2,232,937   $2,232,937   $2,232,937   $2,232,937   $2,232,937   $2,232,937
Capital

Retained          $82,000    ($751,000)   ($751,000)   ($751,000)   ($751,000)   ($751,000)   ($751,000)   ($751,000)   ($751,000)   ($751,000)
Earnings

Earnings        ($833,000)    ($90,310)   ($180,620)   ($270,930)   ($361,240)   ($451,550)   ($541,860)   ($632,170)   ($722,480)   ($812,790)

Total Capital    $281,937    $1,391,627   $1,301,317   $1,211,007   $1,120,697   $1,030,387    $940,077     $849,767     $759,457     $669,147

Total           $3,153,937   $4,367,032   $4,276,722   $4,186,412   $4,096,102   $4,005,792   $3,915,482   $3,825,172   $3,734,862   $3,644,552
Liabilities
and Capital



Net Worth        $281,937    $1,391,627   $1,301,317   $1,211,007   $1,120,697   $1,030,387    $940,077     $849,767     $759,457     $669,147




                                                                                                                                 Page 11
                                                               Appendix


				
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Description: This Business Plan for a Broadcasting company allows entrepreneurs or business owners to create a comprehensive and professional business plan. This template form allows a business to outline the company's objectives and detail both current company information as well as any past performance. Companies should include a complete market analysis in their plan to help showcase why their business strategy will be effective in the market. Future company plans, including production targets, management strategy, and financial forecasting, should be used to demonstrate and confirm that the company's short-term and long-term objective can and will be met. This model plan can be customized to best fit the unique needs of any entrepreneur or owner that is seeking to create a strong business plan.