Business Plan for Acting Workshop

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					This Business Plan for an Acting Workshop allows entrepreneurs or business owners to
create a comprehensive and professional business plan. This template form allows a
business to outline the company's objectives and detail both current company
information as well as any past performance. Companies should include a complete
market analysis in their plan to help showcase why their business strategy will be
effective in the market. Future company plans, including production targets,
management strategy, and financial forecasting, should be used to demonstrate and
confirm that the company's short-term and long-term objective can and will be met. This
model plan can be customized to best fit the unique needs of any entrepreneur or owner
that is seeking to create a strong business plan.
                        [INSERT IMAGE]

                                 COMPANY NAME

                                   OWNERS NAME


                                BUSINESS PLAN 20__




© Copyright 2012 Docstoc Inc.                        1
                                            Confidentiality Agreement

The undersigned reader acknowledges that the information provided by COMPANY NAME in this business plan is
confidential; therefore, reader agrees not to disclose it without the express written permission of COMPANY
NAME.

It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in
nature, other than information which is in the public domain through other means and that any disclosure or use of
same by reader may cause serious harm or damage to COMPANY NAME.

Upon request, this document is to be immediately returned to COMPANY NAME.




___________________
Signature




___________________
Name (typed or printed)




___________________
Date




                      This is a business plan. It does not imply an offering of securities.




© Copyright 2012 Docstoc Inc.                                                                   2
                                                          Table of Contents



1.0 Executive Summary ............................................................................................................. 1
  1.1 Objectives ......................................................................................................................... 2
  1.2 Mission ............................................................................................................................. 2
  1.3 Keys to Success ............................................................................................................... 2
2.0 Organization Summary......................................................................................................... 3
  2.1 Legal Entity ....................................................................................................................... 3
  2.2 Start-up Summary............................................................................................................. 3
3.0 Services ............................................................................................................................... 5
4.0 Market Analysis Summary .................................................................................................... 5
  4.1 Market Segmentation ........................................................................................................ 5
     Table: Market Analysis ........................................................................................................ 6
  4.2 Target Market Segment Strategy ...................................................................................... 7
  4.3 Service Business Analysis ................................................................................................ 7
     4.3.1 Competition and Buying Patterns ............................................................................... 7
5.0 Strategy and Implementation Summary ............................................................................... 9
  5.1 SWOT Analysis................................................................................................................. 9
     5.1.1 Strengths .................................................................................................................... 9
     5.1.2 Weaknesses............................................................................................................... 9
     5.1.3 Opportunities .............................................................................................................. 9
     5.1.4 Threats ....................................................................................................................... 9
  5.2 Competitive Edge ............................................................................................................. 9
  5.3 Marketing Strategy.......................................................................................................... 10
  5.4 Sales Strategy ................................................................................................................ 10
     5.4.1 Sales Forecast ......................................................................................................... 11
6.0 Management Summary ...................................................................................................... 13
  6.1 Personnel Plan ............................................................................................................... 13
     Table: Personnel ............................................................................................................... 13
7.0 Financial Plan ..................................................................................................................... 14
  7.1 Important Assumptions ................................................................................................... 14
  7.2 Break-even Analysis ....................................................................................................... 14
  7.3 Projected Profit and Loss ................................................................................................ 16
  7.4 Projected Cash Flow ....................................................................................................... 18
  7.6 Projected Balance Sheet ................................................................................................ 20
  7.7 Business Ratios .............................................................................................................. 21
     Table: Ratios ..................................................................................................................... 21




© Copyright 2012 Docstoc Inc.                                                                                       1
                                          COMPANY NAME

1.0 Executive Summary

   Introduction

   COMPANY NAME provides hands on job training programs for actors and actresses in the metro Los
   Angeles, CA area. COMPANY NAME strives to be an asset to its community. By providing quality, life
   changing job training skills, the Foundation is fulfilling the needs of the actors and actresses within its
   community, as well as aiding in the improvement of its local economy. Additionally, the Organization also has
   a strong environmental focus, in which it will sponsor projects that will improve the landscape and property
   value within its community, increasing the aesthetics of its environment, which instill a sense of pride within
   the residents. With the proper Sales, COMPANY NAME will be able to develop its Organization and be a
   positive resource for the entertainment community. Furthermore, COMPANY NAME will be able to build its
   exposure through effective marketing.

   Location
   COMPANY NAME will be located in Los Angeles County, which is in Los Angeles, CA

   The Company

   COMPANY NAME will be headquartered in Los Angeles County, California USA.

   COMPANY NAME is a start-up, family owned organization that will be located in Los Angeles,
   CA. The organization caters to actors and actresses and professionals interested in obtaining or providing
   hands on job training skills in the Los Angeles area. The Organization will place young people with trusted
   professional Casting Directors to build acting skills and excellent work ethics. COMPANY NAME finds the
   interest of the actors and actresses entering its program so it can partner them with the right professionals.
   The Organization will gain this information through an application process online where aspiring actors can
   also sign up and pay for workshops and Workshops through the website.

   The owners of COMPANY NAME are INSERT NAME. INSERT NAME are a successful husband and wife
   business team with immense knowledge on how to run a business.

   Services
   COMPANY NAME will provide a number of services that will enhance and provide opportunities for actors
   and actresses. The organization will offer training programs in the career field of their choice. Students will
   benefit from this service because they will be able to see and experience what is being taught, which will
   provide a way for those who learn in this manner to do it without the distractions that accompany larger acting
   workshops.

   The Market

   COMPANY NAME target market strategy is based on becoming a destination for actors and actresses and
   professionals interested in obtaining or providing hands on job training skills in the Los Angeles, CA area.

   Financial Considerations

   The current financial plan for COMPANY NAME is to obtain a perspective on the start-up costs for opening an
   acting school. The money will be used to cover labor expenses, build a studio space, purchase inventory, do
   marketing/advertising and cover operation capital.




                                                                                                          Page 1
                                           COMPANY NAME




1.1 Objectives

   Key objectives for COMPANY NAME in the first year are as follows:

      Provide actors and actresses with the proper training and skills needed to work in the career of their
       choice
      Build the acting and training center and launch organization
      Hire employees and get independent contractors (including accredited Casting Directors) in place
      Do extensive marketing and advertising to build exposure

1.2 Mission

   It is COMPANY NAME desire to provide opportunities for young people to learn new acting and performing
   skills. The Organization will place young people with trusted professionals in their own fields to learn good
   work ethic along with the determination to be the best, just as their predecessors are. COMPANY NAME plan
   is to help alleviate some of the performance and audition burdens placed on those who are already working in
   their respective fields. The underlying key factor is that the workshops will be designed to not only offer new
   tools for aspiring actors but to provide Casting Directors to be introduced to new talent that may otherwise not
   accessible through traditional casting methods.

1.3 Keys to Success

   COMPANY NAME success will be dependent upon:

      Honesty
      Integrity
      Hard work
      Positive attitude




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                                            COMPANY NAME

2.0 Organization Summary

    COMPANY NAME will be headquartered in Los Angeles County, California USA.

    COMPANY NAME is a start-up, family owned organization that will be located in Los Angeles,
    CA. The organization caters to actors and actresses and professionals interested in obtaining or providing
    hands on job training skills in the Los Angeles area. The Organization will place young people with trusted
    professional Casting Directors to build acting skills and excellent work ethics. COMPANY NAME finds the
    interest of the actors and actresses entering its program so it can partner them with the right professionals.
    The Organization will gain this information through an application process online where aspiring actors can
    also sign up and pay for workshops and Workshops through the website.

    The owners of COMPANY NAME are INSERT NAME. INSERT NAME are a successful husband and wife
    business team with immense knowledge on how to run a business.

2.1 Legal Entity

    COMPANY NAME is currently going through discussions on how to organize the company. There is future
    consideration in incorporating the company in the State of California; however a decision has yet to be made.

2.2 Start-up Summary

    The following table and chart shows the start-up costs for COMPANY NAME. The Organization will need
    Sales for but not limited to:
    Licenses, Permits and Legal Fees

           20 chairs
           1 table
           1 desk
           Computer terminal workstations, including printer, fax machine and desktop
           Kitchen supplies
           Living room furniture for reception/waiting room areas
           Real estate acquisition (purchase)*
           Web site design, implementation and hosting


    The Organization also has advertising and social networking expenses expenses.

    * In addition, the median commercial rental property in Burbank, California averages around $2,200 per
    month.
    Filing of corporation paperwork and local licensing will be completed after the planning stage.
    INSERT NAME will consult with an attorney before filing corporation paperwork. A Limited Liability Company
    (LLC) will provide the greatest protection against personal assets should a student or visitor to the acting
    school file a lawsuit for personal injury or other reason. Prospective investors also have a tendency to
    prefer investing in an LLC for this same reason. An acting school provides services, so it might not be
    necessary to file for a Tax Exemption Certificate; however, this could be useful when purchasing supplies.




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                           COMPANY NAME

Table: Start-up

Start-up

Requirements

Start-up Expenses
Advertising/Marketing/PR                  $10,000
Professional Legal Fees                    $2,500
License and Permits                        $2,000
Folding Chairs                             $1,000
Computer Equipment                         $4,000
Livingroom Furniture                       $5,000
Kitchen Supplies                            $500
Office Supplies                             $500
Leasing Facility                           $8,000
Website Development                       $10,000
Total Start-up Expenses                   $43,500

Start-up Assets
Cash Required                              $1,000
Other Current Assets                           $0
Long-term Assets                               $0
Total Assets                               $1,000

Total Requirements                        $44,500




                                                    Page 4
                                            COMPANY NAME

3.0 Services

   COMPANY NAME will provide a number of services that will enhance and provide opportunities for actors
   and actresses. The organization will offer training programs in the career field of their choice. Students will
   benefit from this service because they will be able to see and experience what is being taught, which will
   provide a way for those who learn in this manner to do it without the distractions that accompany larger acting
   workshops.

   The Organization will also focus on working with accredited and working Casting Directors and offering them
   teaching positions at the school. This will also provide them access to interact with undiscovered talent to use
   possibly in casting them in their current projects outside of the school.

4.0 Market Analysis Summary

   Acting is one of those careers that a lot of people think they can do with little training. This however, is not
   true and a big misconception made by many an actor. Sure you can look at television and film and see that
   not everybody is good at what they do but this would be true in most professions. That doesn't mean that
   you should slack when it comes to acting Workshops. If you wanted to be dancer, basketball player or learn
   how to play the piano you would train and practice until you mastered the skills it takes to performer that
   craft. The same is true for acting, the only way to get better at acting is to practice and acting Workshops
   give aspiring actors and actresses the opportunity to do so. Also due to the fact that acting is a career that
   can have its ups and downs, being in acting Workshops is a good way to always be on top of their craft and
   learning new skills.

   Training can also give actors and actresses more confidence as well as useful skills. It can also be an
   added component to an actor’s resume. Training is always looked upon favorably by agents and casting
   directors, sometimes even more so than credits. It can also give an actor the backbone they need to
   prepare for a difficult role. As actors, they never know what the story we will be telling from day to day
   so they will constantly need to train for that moment that they are given the opportunity to tell that story. The
   best way to prepare for that moment is with acting Workshops. Being an actor is like being a magician, it is
   all about creating an illusion, but the only way to learn new tricks is to constantly keep studying; and an
   acting workshop is the perfect solution to give aspiring actors and actresses that leading edge.

   There are many professional acting workshops in the U.S. and around the world. An acting school can be a
   large venture with a full staff of faculty members, or it can be a more intimate studio environment with a
   renowned teacher. Acting workshops can offer students intense training in their chosen field. Students
   choose an acting school based on the school's reputation, as well as their desire to work in a hands-on
   learning environment.

   Acquiring a reputable name in this arena is a daunting task especially with the many existing acting
   workshops in Los Angeles and New York at this time and age.

4.1 Market Segmentation

   The COMPANY NAME target market strategy is based on becoming a destination for actors and actresses
   and professionals interested in obtaining or providing hands on job training skills in the Los Angeles
   Metro area. The Organization's marketing strategy is based on superior performance in the following areas:
    Quality training programs
    Knowledgeable staff and Casting Directors
    Customer service
    Community relations

   Customers within the job training industry want amazing training, exceptional customer service as well as
   hands on experience. The Meeting Place customers will appreciate the quality service, as well as the

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                                         COMPANY NAME

   knowledgeable and experienced staff. These customers may have the option to get job training services
   elsewhere, but will utilize COMPANY NAME due to the Organization's relationship with its community and its
   passion for empowering actors and actresses. The Meeting Place is beneficial because the Company will
   deliver the dedication and dependability that customers desire.




Table: Market Analysis

Market Analysis
                                        Year 1     Year 2     Year 3      Year 4     Year 5
Potential Customers        Growth                                                               CAGR
Casting Directors              5%       9,700      10,185     10,694      11,229     11,790     5.00%
Students                       5%      51,466      54,039     56,741      59,578     62,557     5.00%
Total                       5.00%      61,166      64,224     67,435      70,807     74,347     5.00%




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                                            COMPANY NAME

4.2 Target Market Segment Strategy

   COMPANY NAME target market segments consist of actors and actresses and established professionals
   interested in obtaining or providing hands on job training skills in the Los Angeles, CA area. The Organization
   knows that satisfied customers aid the entity by referring its business to other clients who need these
   services.


   Currently, COMPANY NAME serves the job training market segment. COMPANY NAME choice of target
   markets is based on an in-depth understanding of the customer's needs. The Meeting Place quality services
   as well as its strong community focus will allow the Organization to effectively compete and establish a
   reputation within its area. However strengthening its marketing strategy will improve the Organization's
   profitability levels as well as provide more business opportunities for the Organization.

4.3 Service Business Analysis

   Nationally, the industry was composed of many small companies. In the mid-2000s, the top 46 companies,
   which made up less than one percent of the total number of establishments in this industry, had sales of
   $1.03 billion. This figure represented approximately 25 percent of the entire industry's sales.

   Traditionally, acting training programs had not been implemented in response to specific problems or
   situations, and little regard was given to previous programs or to the implications for the future. COMPANY
   NAME plans to differentiate itself to specialize in a small handful of specific trades.

   In addition to simply making actors and actresses more efficient at their craft, acting training is key to
   keeping The Meeting Place competitive in entertainment markets. Enhanced skills will be necessary to
   compete in today's casting environment, from the audition to on-screen. Training will help close the gap
   between non-skilled actors and sophisticated performers.

   Acting workshops in Los Angeles came up in plenty to meet the requirement of actor and actresses in
   Hollywood. A career in acting is not only glamorous but also one of the most lucrative profession in terms of
   earning potential. Youngsters and teenagers flock in large number to California, Los Angeles to learn acting
   and become a super star in Hollywood; however, only few survive in one of the most competitive careers.
   Becoming a paid or professional actor is difficult and requires persistent learning in due course of time.

   LA acting workshops sharpen up the acting skills of teenagers who wish to shine in the stardom of Hollywood.
   Every year thousands of aspiring actors bump in to numerous acting workshops in Los Angeles to learn
   acting. A significant portion of such aspiring actors comprising of actors from Asian countries too come
   to learn acting in Los Angeles. Moreover, as the Los Angeles is a center of American film industry, all those
   aspiring actors who come to learn acting skills get attractive offers from film production companies in
   Hollywood.

   After getting training at an acting school in LA actors can work in a TV series, perform on stage or can do
   voice over for radio stations. Additionally, trained actors or artists have career in cabarets, nightclubs, theme
   parks, commercials, etc. Therefore, learning acting from an institute can be a rewarding choice as several
   options are opened after such learning. Moreover, with acting excellence a person gains confidence to face
   various challenges from life in general. And a career in acting can shine at any time and the actor can
   become a superstar overnight.

4.3.1 Competition and Buying Patterns

   Although many other acting workshops offer the same services, COMPANY NAME stands out because it
   offers clients its outstanding training skills with top-notch Casting Directors. The Meeting Place will contribute
   to the community by effectively meeting the needs of actors and actresses as well participating with live
   performance companies, such as the Improv and The Groundlings. Furthermore, COMPANY NAME knows

                                                                                                             Page 7
                                          COMPANY NAME

that the proper image and visibility will aid the Organization in getting its name out and achieving its sales
goals.

A short list of competitors is listed below:
The Actors Key

The American Academy of Dramatic Arts

The Acting Corps

Elizabeth Mestnik Acting

Beverly Hills Playhouse Acting School

Stella Adler Hollywood Acting School

Wayne Devorik Acting Studio

INDUSTRY ANALYSIS

Workshops were the subject of a story on 20/20 in late 2002. The state introduces workshop guidelines about
how--since workshops are going to happen--they must be advertised, marketed, conducted. Within weeks of
these guidelines being adopted, they are only occasionally stuck to, and most of the "reading of the
disclaimer" portion of the night is done while eyes are rolling, as everyone gets that "we can't call it a job
opportunity, but we all know the only reason anyone is plunking down now nearly $50 a night is to get access
to a job opportunity from this casting office someday." Casting folks are now getting about $200 per
workshop, which means our math now goes to $1500 collected per workshop night, $200 going to the casting
person, and $1300 per room in which there's an event happening going to the facilities. Big business. Big, big
business.

Over the past 17 months, a bill got introduced, debated, refined, and voted into law to protect the "not ready"
from spending thousands of dollars on many "too good to be true" opportunities, CD workshops included.
"The Krekorian Act," AB 1319, The Advance Fee Talent Services Scam Prevention Bill (PDF), became law in
January of 2010 and it's only in the past few months that some people seem to have gotten vocal about their
dislike of the law.

The new law does not make CD workshops illegal; it just pulls out the behaviors that the illegal ones are
consistently using and makes those behaviors illegal. It requires CD workshop providers (the ones who are
raking in high sales) to post a bond so that if they run with the money--and they have--the actor has some
recourse. Posting a bond, by the way, is no big deal if you aren't a criminal to begin with.




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                                           COMPANY NAME




5.0 Strategy and Implementation Summary

    COMPANY NAME has clearly defined the target market and will have differentiated itself by offering a solid
    solution to fulfilling its client’s needs. Reasonable fundraising targets have been established with an
    implementation plan designed to ensure the goals set forth below are achieved.

5.1 SWOT Analysis

    The SWOT analysis provides the opportunity to examine the internal strengths and weaknesses COMPANY
    NAME must address. It also allows the Company to examine the opportunities presented to COMPANY
    NAME as well as potential threats.

5.1.1 Strengths

    COMPANY NAME has much notable strength. These strengths include the Organization's:
     Excellent and stable owners with viable experience

    Industry knowledge and passion

    Clear vision of the market need

    Good community relations

5.1.2 Weaknesses

    COMPANY NAME main weaknesses involves getting started with marketing efforts; however,
    the Company can cross-market with other entertainment industry organizations that will jump start the
    process and make it stronger.

5.1.3 Opportunities

    Opportunities for COMPANY NAME include:

       Growing market with a significant percentage of its target market still not knowing it exists.
       Strategic alliances offering sources for referrals and joint marketing activities to             extend the
        Organization's reach.

5.1.4 Threats

    COMPANY NAME does have high competition with numerous acting workshops in the Greater Los Angeles
    Metro area. However, the Company is prepared to offer all services and offer something slightly more; that
    extra "something" that will set it apart from the competition. The Organization understands the needs of the
    community and knows that people want the actors and actresses to benefit from a quality acting school.

5.2 Competitive Edge

    Clearly, the COMPANY NAME competitive edge is the entertainment industry experience that the
    management team, INSERT NAMES , bring to the table. Their vast business experience and good natured
    approach to all students and casting directors alike is evident and highly appreciated.

                                                                                                           Page 9
                                            COMPANY NAME



5.3 Marketing Strategy

   A critical part of an acting school's business model is the marketing plan. It will take a proactive owner to bring
   in students. INSERT NAMES are planning to approach local theatrical companies to offer group training in
   specialized skills such as stage lighting and applying character makeup. The Organization will incorporate
   Workshops for entrepreneurs and others seeking to improve public communication skills. "Murphy School of
   Acting' will offer after school programs and summer camps to give children self-confidence and a better ability
   to interact with others, in addition to developing new skills in a fun atmosphere. The Company also notes that
   a drama program can provide private schools and day-care centers with competitive advantages. Contracts
   with schools could mean the difference to staying open and closing doors to the acting school. Strategic
   marketing partnerships with complementary businesses such as dance schools and theatrical supply
   companies can greatly reduce costs associated with marketing and advertising. COMPANY NAME can
   also offer free lessons every first Monday on the month. The Company can offer potential aspiring actors and
   actresses a complementary lesson of what is offered in the acting school as a great way to secure new
   paying students.

5.4 Sales Strategy

   COMPANY NAME will rely on owner capital contributions, private business donations and small lenders to
   meet its Sales goals. Additionally the Foundation plans on creating an alumni association through its past
   students, in which they will be able to help keep the training program going. This furthers the alumni's sense
   of fulfillment with the programs as well as helps them to empower and educate other actors and actresses in
   need of hands on job training and in-person introductions to casting directors and casting assistants.

   Overall, the owners of COMPANY NAME have excellent customer relations, marketing strategy, and strong
   work ethics. COMPANY NAME makes an effort to stay in line with other acting workshops offering similar
   services. Getting the actors and actresses, casting directors and the entertainment community involved is
   vital to the success of the Organization. Additionally, being honest and reliable, as well as utilizing strong
   communication skills and effective sales and marketing strategies will help the the Organization reach its
   goals. Furthermore, uplifting the entertainment community and keeping sponsors, donors, students
   and casting directors happy is an implicit part of building a relationship that will encourage the entertainment
   industry participation.




                                                                                                            Page 10
                                           COMPANY NAME

5.4.1 Sales Forecast

    The chart and table below show COMPANY NAME projected Sales Forecast. Annual projections for three
    years are shown here, with first year monthly figures in the appendix.

    COMPANY NAME sales forecast includes:
    Annual Memberships

           Four Workshops a Day on Weekends
           Two Workshops a Day Four Days a Week on Weekdays
           Special Events for Private Schools/Groups
           The workshop is dark one day a week

    The Sales Forecast is based on these main elements:

           There are projected to have 20 actors per workshop
           The fee to attend the workshops will start out to be $40/person
           Casting Directors receive a $200/fee per appearance

    Year 1, Year 2 and Year 3, sales forecast for The Meeting Place are $ 984,449, $1,033,672 and $1,085,355
    respectively.

Table: Sales Forecast

Sales Forecast
                                                            Year 1              Year 2         Year 3
Sales
Annual Memberships                                         $10,000            $157,916      $165,812
Classes                                                   $336,000            $352,800      $388,080
Total Sales                                               $346,000            $510,716      $553,892

Direct Cost of Sales                                        Year 1              Year 2        Year 3
Casting Director Fees                                     $135,000            $161,280      $169,344
Subtotal Direct Cost of Sales                             $135,000            $161,280      $169,344




                                                                                                     Page 11
COMPANY NAME




               Page 12
                                             COMPANY NAME

6.0 Management Summary

    COMPANY NAME is a family entity. Even being married, the family is diverse in both its ideas and ways of
    accomplishing goals. The owners are a husband and wife business team and support system that doesn’t
    allow failure.

    [INSERT BIOS].

    These are the first officers of the entity. Changes will be made in the future if needed.

6.1 Personnel Plan

    INSERT NAMES are the owners of COMPANY NAMES The small staff will consist of the owners INSERT
    NAMES and one part-time administrative assistant. The owners will also hire independent contractors that
    will perform other functions for the company which will be outlined in the Profit and Loss table later in this
    plan. Additional personnel will be added as needed.

    The owners and managers will take out a modest and conservative salary until the Organization is well
    established.

Table: Personnel

Personnel Plan
                                                               Year 1                Year 2          Year 3
INSERT NAMES                                                  $24,000               $25,200         $26,460
INSERT NAMES                                                  $24,000               $25,200         $26,460
Administrative Assistant                                      $19,200               $20,160         $21,168
Total People                                                        3                     3               3

Total Payroll                                                 $67,200               $70,560         $74,088




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                                           COMPANY NAME

7.0 Financial Plan

    The current financial plan is based on the assumption of achieving desired levels of Sales. The start-up funds
    will be used to cover labor expenses, build an office space, purchase inventory, do marketing/advertising and
    cover operation capital.

    The following sections of this plan will serve to describe COMPANY NAMES financial plan in more detail:

       Important Assumptions
       Break-even Analysis
       Profit and Loss
       Cash Flow
       Balance Sheet
       Business Ratios


7.1 Important Assumptions

    The table below presents the assumptions used in the financial calculations of this business plan. COMPANY
    NAMES will be organized and will be taxed accordingly.

7.2 Break-even Analysis

    For the break-even analysis, the monthly revenue needed to break-even is $13,263. The break-even analysis
    has been calculated on the "burn rate" of the Organization. COMPANY NAMES feels that this gives the
    investor a more accurate picture of the actual risk of the venture.

Table: Break-even Analysis

Break-even Analysis


Monthly Revenue Break-even                                                                        $19,117


Assumptions:
Average Percent Variable Cost                                                                         39%
Estimated Monthly Fixed Cost                                                                      $11,658




                                                                                                        Page 14
COMPANY NAME




               Page 15
                                           COMPANY NAME

7.3 Projected Profit and Loss

    COMPANY NAMES Pro Forma Profit and Loss statement was constructed from a conservative point-of-view,
    and is based in large part on past performance.

Table: Profit and Loss

    Pro Forma Profit and Loss
                                         Year 1     Year 2     Year 3
    Sales                              $346,000   $510,716   $553,892
    Direct Cost of Sales               $135,000   $161,280   $169,344
    Other Costs of Sales                     $0         $0         $0
    Total Cost of Sales                $135,000   $161,280   $169,344

    Gross Margin                       $211,000   $349,436   $384,548
    Gross Margin %                      60.98%     68.42%     69.43%


    Expenses
    Payroll                             $67,200    $70,560    $74,088
    Marketing/Promotion                 $24,000    $24,720    $25,462
    Depreciation                         $5,124     $5,128     $5,128
    Utilities                            $2,400         $0         $0
    Insurance                            $2,580         $0         $0
    Telephone                            $3,000     $5,645     $5,927
    Travel Expenses                       $996          $0         $0
    Dues/Subscriptions                   $1,200         $0         $0
    Working Meals                         $996          $0         $0
    Rent                                $32,400         $0         $0

    Total Operating Expenses           $139,896   $106,053   $110,605

    Profit Before Interest and Taxes    $71,104   $243,383   $273,943
    EBITDA                              $76,228   $248,511   $279,071
     Interest Expense                        $0         $0         $0
     Taxes Incurred                     $21,331    $73,015    $82,183

    Net Profit                          $49,773   $170,368   $191,760
    Net Profit/Sales                    14.39%     33.36%     34.62%




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COMPANY NAME




               Page 17
                                           COMPANY NAME

7.4 Projected Cash Flow

    COMPANY NAMES has applied for a grant of $1,400,000. COMPANY NAMES forecast that it will receive
    the grant during the first quarter of 2011. During this period, the Company will use the money to cover labor
    expenses, build a warehouse/office space, purchase inventory, do marketing/advertising and cover operation
    capital.

    The inventory expenses are reflected in the purchase of current assets, while the building of the
    warehouse/office space is reflected in the purchase of long-term assets. COMPANY NAMES cash plan is
    based on the assumption that the Company meets its forecast objectives and collects receivables within 60
    days.

   The following table displays COMPANY NAMES cash flow and the chart illustrates monthly cash flow in the
   first year. Monthly cash flow projections are also included in the appendix.
Table: Cash Flow

Pro Forma Cash Flow
                                                               Year 1           Year 2           Year 3
Cash Received

Cash from Operations
Cash Sales                                                   $346,000         $510,716         $553,892
Subtotal Cash from Operations                                $346,000         $510,716         $553,892

Additional Cash Received
Sales Tax, VAT, HST/GST Received                                   $0               $0               $0
New Current Borrowing                                              $0               $0               $0
New Other Liabilities (interest-free)                              $0               $0               $0
New Long-term Liabilities                                          $0               $0               $0
Sales of Other Current Assets                                      $0               $0               $0
Sales of Long-term Assets                                          $0               $0               $0
New Investment Received                                       $45,000               $0               $0
Subtotal Cash Received                                       $391,000         $510,716         $553,892

Expenditures                                                   Year 1           Year 2           Year 3

Expenditures from Operations
Cash Spending                                                 $67,200          $70,560          $74,088
Bill Payments                                                $205,865         $260,945         $281,415
Subtotal Spent on Operations                                 $273,065         $331,505         $355,503




                                                                                                       Page 18
                                            COMPANY NAME


Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out                          $0           $0           $0
Principal Repayment of Current Borrowing                  $0           $0           $0
Other Liabilities Principal Repayment                     $0           $0           $0
Long-term Liabilities Principal Repayment                 $0           $0           $0
Purchase Other Current Assets                             $0           $0           $0
Purchase Long-term Assets                            $10,000           $0           $0
Dividends                                                 $0           $0           $0
Subtotal Cash Spent                                 $283,065     $331,505     $355,503

Net Cash Flow                                       $107,935     $179,211     $198,389
Cash Balance                                       $1,464,435   $1,643,646   $1,842,035




                                                                                      Page 19
                                       COMPANY NAME

7.6 Projected Balance Sheet

    COMPANY NAMES net worth is $1,291,172, $1,290,875 and $1,298,270 for Year 1, Year 2, and Year
    3 respectively. The Organization's Total Assets for this same period will be $1,299,227,
    $1,307,603 and $1,314,409, respectively.

Table: Balance Sheet

Pro Forma Balance Sheet
                                                      Year 1             Year 2              Year 3
Assets

Current Assets
Cash                                             $1,464,435          $1,643,646          $1,842,035
Other Current Assets                                     $0                  $0                  $0
Total Current Assets                             $1,464,435          $1,643,646          $1,842,035

Long-term Assets
Long-term Assets                                    $10,000             $10,000             $10,000
Accumulated Depreciation                             $5,124             $10,252             $15,380
Total Long-term Assets                               $4,876              ($252)             ($5,380)
Total Assets                                     $1,469,311          $1,643,394          $1,836,655

Liabilities and Capital                               Year 1             Year 2              Year 3

Current Liabilities
Accounts Payable                                    $18,038             $21,753             $23,253
Current Borrowing                                        $0                  $0                  $0
Other Current Liabilities                                $0                  $0                  $0
Subtotal Current Liabilities                        $18,038             $21,753             $23,253

Long-term Liabilities                                    $0                  $0                  $0
Total Liabilities                                   $18,038             $21,753             $23,253

Paid-in Capital                                  $1,445,000          $1,445,000          $1,445,000
Retained Earnings                                 ($43,500)              $6,273           $176,641
Earnings                                            $49,773           $170,368            $191,760
Total Capital                                    $1,451,273          $1,621,641          $1,813,401
Total Liabilities and Capital                    $1,469,311          $1,643,394          $1,836,655

Net Worth                                        $1,451,273          $1,621,641          $1,813,401




                                                                                               Page 20
                                             COMPANY NAME


7.7 Business Ratios

    Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard
    Industrial Classification (SIC), 829925, Dramatic Instruction, which include music schools, drama schools and
    language schools, are shown for comparison.

Table: Ratios

Ratio Analysis
                                                  Year 1        Year 2        Year 3   Industry Profile
Sales Growth                                      0.00%         5.00%         5.00%             4.25%

Percent of Total Assets
Other Current Assets                             14.11%        10.49%        8.24%            49.78%
Total Current Assets                             86.26%        90.05%       92.40%            66.23%
Long-term Assets                                 13.74%         9.95%        7.60%            33.77%
Total Assets                                    100.00%       100.00%      100.00%           100.00%

Current Liabilities                               3.12%         1.99%         1.65%           25.66%
Long-term Liabilities                             0.00%         0.00%         0.00%           29.93%
Total Liabilities                                 3.12%         1.99%         1.65%           55.59%
Net Worth                                        96.88%        98.01%        98.35%           44.41%

Percent of Sales
Sales                                           100.00%       100.00%      100.00%           100.00%
Gross Margin                                     79.34%        79.34%       79.10%           100.00%
Selling, General & Administrative Expenses       32.75%        31.40%       31.27%            65.22%
Advertising Expenses                              3.05%         2.99%        2.93%             9.14%
Profit Before Interest and Taxes                 66.55%        68.48%       68.32%             1.16%

Main Ratios
Current                                            27.65         45.18         56.04             1.54
Quick                                              27.65         45.18         56.04             1.34
Total Debt to Total Assets                        3.12%         1.99%         1.65%           63.36%
Pre-tax Return on Net Worth                      47.70%        37.87%        31.05%            7.07%
Pre-tax Return on Assets                         46.21%        37.12%        30.54%            2.59%

Additional Ratios                                 Year 1        Year 2        Year 3
Net Profit Margin                                46.59%        47.94%        47.82%                n.a
Return on Equity                                 33.39%        26.51%        21.73%                n.a

Activity Ratios
Accounts Payable Turnover                          10.25         12.17         12.17               n.a
Payment Days                                          27            32            29               n.a
Total Asset Turnover                                0.69          0.54          0.45               n.a

Debt Ratios
Debt to Net Worth                                   0.03          0.02          0.02               n.a
Current Liab. to Liab.                              1.00          1.00          1.00               n.a

Liquidity Ratios
Net Working Capital                           $1,178,738   $1,679,378    $2,203,577                n.a
Interest Coverage                                   0.00         0.00          0.00                n.a



                                                                                                          Page 21
                            COMPANY NAME


Additional Ratios
Assets to Sales                     1.44    1.85    2.24   n.a
Current Debt/Total Assets            3%      2%      2%    n.a
Acid Test                          27.65   45.18   56.04   n.a
Sales/Net Worth                     0.72    0.55    0.45   n.a
Dividend Payout                     0.00    0.00    0.00   n.a




                                                             Page 22
                                                                   Appendix

Table: Sales Forecast

Sales Forecast
                           Month     Month     Month     Month     Month      Month    Month     Month     Month     Month     Month     Month
                               1         2         3         4         5          6        7         8         9       10        11        12
Sales
Annual Memberships          $833      $833      $833      $833      $833       $833     $833      $833      $833      $833      $833      $837
Classes                   $28,000   $28,000   $28,000   $28,000   $28,000   $28,000   $28,000   $28,000   $28,000   $28,000   $28,000   $28,000
Total Sales               $28,833   $28,833   $28,833   $28,833   $28,833   $28,833   $28,833   $28,833   $28,833   $28,833   $28,833   $28,837

Direct Cost of Sales       Month     Month     Month     Month     Month      Month    Month     Month     Month     Month     Month     Month
                                1         2         3         4         5         6         7         8         9        10        11        12
DELETE                         $0        $0        $0        $0        $0        $0        $0        $0        $0        $0        $0        $0
Casting Director Fees     $11,250   $11,250   $11,250   $11,250   $11,250   $11,250   $11,250   $11,250   $11,250   $11,250   $11,250   $11,250
Subtotal Direct Cost of   $11,250   $11,250   $11,250   $11,250   $11,250   $11,250   $11,250   $11,250   $11,250   $11,250   $11,250   $11,250
Sales




                                                                                                                                        Page 1
                                                         Appendix

Table: Personnel

Personnel Plan
                          Month    Month    Month    Month    Month    Month    Month     Month   Month    Month    Month    Month
                               1        2        3        4        5        6        7        8        9       10       11       12
David Murphy, Manager     $2,000   $2,000   $2,000   $2,000   $2,000   $2,000   $2,000   $2,000   $2,000   $2,000   $2,000   $2,000
Daniela Murphy, Manager   $2,000   $2,000   $2,000   $2,000   $2,000   $2,000   $2,000   $2,000   $2,000   $2,000   $2,000   $2,000
Adminstrative Assistant   $1,600   $1,600   $1,600   $1,600   $1,600   $1,600   $1,600   $1,600   $1,600   $1,600   $1,600   $1,600
Total People                   3        3        3        3        3        3        3        3        3        3        3        3

Total Payroll             $5,600   $5,600   $5,600   $5,600   $5,600   $5,600   $5,600   $5,600   $5,600   $5,600   $5,600   $5,600




                                                                                                                                      Page 2
                                                                          Appendix

Table: Profit and Loss

Pro Forma Profit and
Loss
                                   Month     Month     Month     Month     Month      Month     Month     Month     Month     Month     Month     Month
                                        1         2         3         4         5          6         7         8         9        10        11        12
Sales                             $28,833   $28,833   $28,833   $28,833   $28,833    $28,833   $28,833   $28,833   $28,833   $28,833   $28,833   $28,837
Direct Cost of Sales              $11,250   $11,250   $11,250   $11,250   $11,250    $11,250   $11,250   $11,250   $11,250   $11,250   $11,250   $11,250
Other Costs of Sales                   $0        $0        $0        $0        $0         $0        $0        $0        $0        $0        $0        $0
Total Cost of Sales               $11,250   $11,250   $11,250   $11,250   $11,250    $11,250   $11,250   $11,250   $11,250   $11,250   $11,250   $11,250

Gross Margin                      $17,583   $17,583   $17,583   $17,583   $17,583    $17,583   $17,583   $17,583   $17,583   $17,583   $17,583   $17,587
Gross Margin %                    60.98%    60.98%    60.98%    60.98%    60.98%     60.98%    60.98%    60.98%    60.98%    60.98%    60.98%    60.99%


Expenses
Payroll                            $5,600    $5,600    $5,600    $5,600    $5,600     $5,600    $5,600    $5,600    $5,600    $5,600    $5,600    $5,600
Marketing/Promotion                $2,000    $2,000    $2,000    $2,000    $2,000     $2,000    $2,000    $2,000    $2,000    $2,000    $2,000    $2,000
Depreciation                        $427      $427      $427      $427      $427       $427      $427      $427      $427      $427       $427     $427
Utilities                           $200      $200      $200      $200      $200       $200      $200      $200      $200      $200       $200     $200
Insurance                           $215      $215      $215      $215      $215       $215      $215      $215      $215      $215       $215     $215
Telephone                    8%     $250      $250      $250      $250      $250       $250      $250      $250      $250      $250       $250     $250
Travel Expenses              8%       $83       $83       $83       $83       $83        $83       $83       $83       $83       $83       $83       $83
Dues/Subscriptions           8%     $100      $100      $100      $100      $100       $100      $100      $100      $100      $100       $100     $100
Working Meals                8%       $83       $83       $83       $83       $83        $83       $83       $83       $83       $83       $83       $83
Rent                               $2,700    $2,700    $2,700    $2,700    $2,700     $2,700    $2,700    $2,700    $2,700    $2,700    $2,700    $2,700

Total Operating                   $11,658   $11,658   $11,658   $11,658   $11,658    $11,658   $11,658   $11,658   $11,658   $11,658   $11,658   $11,658
Expenses

Profit Before Interest and         $5,925    $5,925    $5,925    $5,925    $5,925     $5,925    $5,925    $5,925    $5,925    $5,925    $5,925    $5,929
Taxes
EBITDA                             $6,352    $6,352    $6,352    $6,352    $6,352     $6,352    $6,352    $6,352    $6,352    $6,352    $6,352    $6,356
 Interest Expense                      $0        $0        $0        $0        $0         $0        $0        $0        $0        $0        $0        $0
 Taxes Incurred                    $1,778    $1,778    $1,778    $1,778    $1,778     $1,778    $1,778    $1,778    $1,778    $1,778    $1,778    $1,779

Net Profit                         $4,148    $4,148    $4,148    $4,148     $4,148    $4,148    $4,148    $4,148    $4,148    $4,148    $4,148    $4,150
Net Profit/Sales                  14.38%    14.38%    14.38%    14.38%     14.38%    14.38%    14.38%    14.38%    14.38%    14.38%    14.38%    14.39%




                                                                                                                                                 Page 3
                                                                       Appendix

Table: Cash Flow

Pro Forma Cash Flow
                                                Month 1   Month 2   Month 3   Month 4   Month 5   Month 6   Month 7   Month 8   Month 9   Month 10   Month
Cash Received

Cash from Operations
Cash Sales                                      $28,833   $28,833   $28,833   $28,833   $28,833   $28,833   $28,833   $28,833   $28,833    $28,833    $28,8
Subtotal Cash from Operations                   $28,833   $28,833   $28,833   $28,833   $28,833   $28,833   $28,833   $28,833   $28,833    $28,833    $28,8

Additional Cash Received
Sales Tax, VAT, HST/GST Received        0.00%       $0        $0        $0        $0        $0        $0        $0        $0        $0         $0
New Current Borrowing                               $0        $0        $0        $0        $0        $0        $0        $0        $0         $0
New Other Liabilities (interest-free)               $0        $0        $0        $0        $0        $0        $0        $0        $0         $0
New Long-term Liabilities                           $0        $0        $0        $0        $0        $0        $0        $0        $0         $0
Sales of Other Current Assets                       $0        $0        $0        $0        $0        $0        $0        $0        $0         $0
Sales of Long-term Assets                           $0        $0        $0        $0        $0        $0        $0        $0        $0         $0




                                                                                                                                            Page 4
                                                                        Appendix


New Investment            $45,000           $0           $0           $0           $0           $0           $0           $0           $0           $0           $
Received
Subtotal Cash             $73,833      $28,833      $28,833      $28,833      $28,833      $28,833      $28,833      $28,833      $28,833      $28,833       $28,83
Received

Expenditures              Month 1      Month 2      Month 3      Month 4      Month 5      Month 6      Month 7      Month 8      Month 9     Month 10      Month 1

Expenditures from
Operations
Cash Spending              $5,600       $5,600       $5,600       $5,600       $5,600       $5,600       $5,600       $5,600       $5,600       $5,600        $5,60
Bill Payments                $622      $18,659      $18,659      $18,659      $18,659      $18,659      $18,659      $18,659      $18,659      $18,659       $18,65
Subtotal Spent on          $6,222      $24,259      $24,259      $24,259      $24,259      $24,259      $24,259      $24,259      $24,259      $24,259       $24,25
Operations

Additional Cash
Spent
Sales Tax, VAT,                $0           $0           $0           $0           $0           $0           $0           $0           $0           $0           $
HST/GST Paid Out
Principal                      $0           $0           $0           $0           $0           $0           $0           $0           $0           $0           $
Repayment of
Current Borrowing
Other Liabilities              $0           $0           $0           $0           $0           $0           $0           $0           $0           $0           $
Principal
Repayment
Long-term                      $0           $0           $0           $0           $0           $0           $0           $0           $0           $0           $
Liabilities Principal
Repayment
Purchase Other                 $0           $0           $0           $0           $0           $0           $0           $0           $0           $0           $
Current Assets
Purchase Long-            $10,000           $0           $0           $0           $0           $0           $0           $0           $0           $0           $
term Assets
Dividends                      $0           $0           $0           $0           $0           $0           $0           $0           $0           $0            $
Subtotal Cash             $16,222      $24,259      $24,259      $24,259      $24,259      $24,259      $24,259      $24,259      $24,259      $24,259       $24,25
Spent

Net Cash Flow              $57,611       $4,575       $4,575       $4,575       $4,575       $4,575       $4,575       $4,575       $4,575       $4,575       $4,57
Cash Balance            $1,414,111   $1,418,686   $1,423,260   $1,427,835   $1,432,409   $1,436,984   $1,441,558   $1,446,133   $1,450,707   $1,455,282   $1,459,85




                                                                                                                                                   Page 5
                                                                       Appendix

Table: Balance Sheet

Pro Forma
Balance
Sheet
                              Month 1      Month 2      Month 3      Month 4      Month 5      Month 6      Month 7      Month 8      Month 9     Month 10     Mo
Assets         Starting
               Balances

Current
Assets
Cash           $1,356,500   $1,414,111   $1,418,686   $1,423,260   $1,427,835   $1,432,409   $1,436,984   $1,441,558   $1,446,133   $1,450,707   $1,455,282   $1,4
Other                  $0           $0           $0           $0           $0           $0           $0           $0           $0           $0           $0
Current
Assets
Total          $1,356,500   $1,414,111   $1,418,686   $1,423,260   $1,427,835   $1,432,409   $1,436,984   $1,441,558   $1,446,133   $1,450,707   $1,455,282   $1,4
Current
Assets

Long-term
Assets
Long-term              $0     $10,000      $10,000      $10,000      $10,000      $10,000      $10,000      $10,000      $10,000      $10,000      $10,000      $
Assets
Accumulated            $0        $427         $854       $1,281       $1,708       $2,135       $2,562       $2,989       $3,416       $3,843       $4,270
Depreciation
Total Long-            $0      $9,573       $9,146       $8,719       $8,292       $7,865       $7,438       $7,011       $6,584       $6,157       $5,730
term Assets
Total Assets   $1,356,500   $1,423,684   $1,427,832   $1,431,979   $1,436,127   $1,440,274   $1,444,422   $1,448,569   $1,452,717   $1,456,864   $1,461,012   $1,4




                                                                                                                                                   Page 6
                                                                        Appendix


Liabilities                    Month 1      Month 2      Month 3      Month 4      Month 5      Month 6      Month 7      Month 8      Month 9     Month 10     Mo
and Capital

Current
Liabilities
Accounts               $0      $18,037      $18,037      $18,037      $18,037      $18,037      $18,037      $18,037      $18,037      $18,037      $18,037      $
Payable
Current                $0           $0           $0           $0           $0           $0           $0           $0           $0           $0           $0
Borrowing
Other                  $0           $0           $0           $0           $0           $0           $0           $0           $0           $0           $0
Current
Liabilities
Subtotal               $0      $18,037      $18,037      $18,037      $18,037      $18,037      $18,037      $18,037      $18,037      $18,037      $18,037      $
Current
Liabilities

Long-term              $0           $0           $0           $0           $0           $0           $0           $0           $0           $0           $0
Liabilities
Total                  $0      $18,037      $18,037      $18,037      $18,037      $18,037      $18,037      $18,037      $18,037      $18,037      $18,037      $
Liabilities

Paid-in         $1,400,000   $1,445,000   $1,445,000   $1,445,000   $1,445,000   $1,445,000   $1,445,000   $1,445,000   $1,445,000   $1,445,000   $1,445,000   $1,4
Capital
Retained         ($43,500)    ($43,500)    ($43,500)    ($43,500)    ($43,500)    ($43,500)    ($43,500)    ($43,500)    ($43,500)    ($43,500)    ($43,500)    ($4
Earnings
Earnings                $0       $4,148       $8,295      $12,443      $16,590      $20,738      $24,885      $29,033      $33,180      $37,328      $41,475      $
Total Capital   $1,356,500   $1,405,648   $1,409,795   $1,413,943   $1,418,090   $1,422,238   $1,426,385   $1,430,533   $1,434,680   $1,438,828   $1,442,975   $1,4
Total           $1,356,500   $1,423,684   $1,427,832   $1,431,979   $1,436,127   $1,440,274   $1,444,422   $1,448,569   $1,452,717   $1,456,864   $1,461,012   $1,4
Liabilities
and Capital

Net Worth       $1,356,500   $1,405,648   $1,409,795   $1,413,943   $1,418,090   $1,422,238   $1,426,385   $1,430,533   $1,434,680   $1,438,828   $1,442,975   $1,4




                                                                                                                                                    Page 7
                                                               Appendix


				
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Description: This Business Plan for an Acting Workshop allows entrepreneurs or business owners to create a comprehensive and professional business plan. This template form allows a business to outline the company's objectives and detail both current company information as well as any past performance. Companies should include a complete market analysis in their plan to help showcase why their business strategy will be effective in the market. Future company plans, including production targets, management strategy, and financial forecasting, should be used to demonstrate and confirm that the company's short-term and long-term objective can and will be met. This model plan can be customized to best fit the unique needs of any entrepreneur or owner that is seeking to create a strong business plan.