Scientific-Internet-Marketing-Trafic-Gems-chapter-6 by ZikiDeNaim

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									Scientific Internet Alchemy & Traffic Gems
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               Internet Marketing
                                   Alchemy




                                     NewsLetters




                                      ®©Ziki De Naim
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Scientific Internet Alchemy & Traffic Gems
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                   Note: You Have GiveAway Rights To This Book
                You have Giveaway rights to freely distribute this book.

      You May Not Alter                                           This Book in Anyway
     and it MUST Remain                                         in This Original Format




No Earning Projections, Neither Promises Or Representations
You recognize and agree that we have made no implications, warranties, promises,
suggestions, projections, representations or guarantees whatsoever to you about future
prospects or earnings, or that you will will earn any money, with respect to your purchase
of this product, and that we have not authorized any such projection, promise, or
representation by others.

Any earnings or income statements, or any earnings or income examples, are only
estimates of what we think you could earn. There is no assurance you will do as well as
stated in any examples. If you rely upon any figures provided, you must accept the entire risk
of not doing as well as the information provided. This applies whether the earnings or income
examples are monetary in nature or pertain to advertising credits which may be earned
(whether such credits are convertible to cash or not).

There is no assurance that any prior successes or past results as to earnings or income
(whether monetary or advertising credits, whether convertible to cash or not) will apply,
nor can any prior successes be used, as an indication of your future success or results
from any of the information, content, or strategies. Any and all claims or representations
as to income or earnings (whether monetary or advertising credits, whether convertible to
cash or not) are not to be considered as "average earnings".

The economy, both where you do business, and on a national and even worldwide scale,
creates additional uncertainty and economic risk. An economic recession or depression
might negatively affect the results produced by The Product.

Your Success

Your success in using the information or strategies provided by this website, depends on a
variety of factors. We have no way of knowing how well you will do, as we do not know
you, your background, your work ethic, your dedication, your motivation, your desire, or
your business skills or practices. Therefore, we do not guarantee or imply that you will get
rich, that you will do as well, or that you will have any earnings (whether monetary or
advertising credits, whether convertible to cash or not), at all.

Internet businesses and earnings derived there from, involve unknown risks and are not
                                      ®©Ziki De Naim
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Scientific Internet Alchemy & Traffic Gems
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suitable for everyone. You may not rely on any information presented on the website or
otherwise provided by us, unless you do so with the knowledge and understanding that
you can experience significant losses (including, but not limited to, the loss of any monies paid
to purchase The Product, and/or any monies spent setting up, operating, and/or marketing
The Product, and further, that you may have no earnings at all (whether monetary or
advertising credits, whether convertible to cash or not).
Note: This email series are partially based on scientific advertising by Claude Hopkins

Who Am I?

My name is Ziki De Naim and I want to thank you for joining the "Internet Marketing Alchemy"
newsletter.
I have been marketing and doing SEO full time since 2007. I’m not much of an internet
marketing's public figure as I have spent most of my online career “underground” ..until now.
Although SEO is my speciality, I am doing substantial volumes as marketing analyst/strategist
for international companies besides being a professional blues musician.


Why I’m Revealing My Internet Marketing's Alchemy Ways?

I wanted to add something to the community that has value. I know you are going to get more
out of your "Internet Marketing Alchemy" newsletters than you would with any $xxx.00
course.

"Internet Marketing Alchemy" members newsletters consist of important announcement for
online marketers from all profession levels whether you are a newbie or advanced marketer.
Newest affiliate promotions you can you can profit from by following proven affiliate
marketing techniques, Pure and high value info and content revealing my marketing
strategies, Copywriting's tips, List building, Marketing and SEO tools, Traffic gems etc.

Note: before I will ever send you a new strategy or an offer, be sure that I an using it, achieved
the desired results, I created the product or bought it, have tested it for the results it claims,
otherwise the letters will be filed with ONLY content :).

I hope you'll enjoy reading my material and please do suggest to me things you would like to
know as I am more than happy to provide any support that you may need.




Sincerely,
Ziki De Naim
NetCom Marketing inc. Publishing
Contact and Support

                                      ®©Ziki De Naim
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Scientific Internet Alchemy & Traffic Gems
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                   Scientific Internet marketing
                                         Chapter 6
                                         Headlines

The difference between advertising and personal salesmanship lies largely in personal
contact. The salesman is there to demand attention. He cannot well be ignored. The
advertisement can be ignored.

But the salesman wastes much of his time on prospects whom he never can hope to interest.
He cannot pick them out. The advertisement is read only by interested people who, by their
own volition, study what we have to say.

The purpose of a headline is to pick out people you can interest. You wish to talk to someone
in a crowd. So the first thing you say is, "Hey there, Bill Jones" to get the right person's
attention. So in an advertisement. What you have will interest certain people only, and for
certain reasons. You care only for those people. Then create a headline which will hail those
people only.

Perhaps a blind headline or some clever conceit will attract many times as many. But they may
consist mostly of impossible subjects for what you have to offer. And the people you are after
may never realize that the ad refers to something they may want. Headlines on ads are like
headlines on news items. Nobody reads a whole newspaper. One is interested in financial
news, one in political, one in society, one in cookery, one in sports, etc. There are whole pages
in any newspaper which we never scan at all. Yet other people may turn directly to those
pages.

We pick out what we wish to read by headlines, and we don't want those headlines
misleading. The writing of headlines is one of the greatest journalistic arts. They either
conceal or reveal an interest.

Suppose a newspaper article stated that a certain woman was the most beautiful in the city.
That article would be of intense interest to that woman and her friends. But neither she nor
her friends would ever read it if the headline was "Egyptian Psychology." So in advertising. It is
commonly said that people do not read advertisements. That is silly, of course. We who spend
millions in advertising and watch the returns marvel at the readers we get. Again and again we
see 20 per cent of all the readers of a newspaper cut out a certain coupon.

But people do not read ads for amusement. They don't read ads which, at a glance, seem to
offer nothing interesting. A double-page ad on women's dresses will not gain a glance from a
man. Nor will a shaving cream ad from a woman. Always bear these facts in mind. People are
hurried. The average person worth cultivating has too much to read. They skip three fourths of
the reading matter which they pay to get. They are not going to read your business talk unless
you make it worth their while and let the headline show it.
                                      ®©Ziki De Naim
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Scientific Internet Alchemy & Traffic Gems
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People will not be bored in print. They may listen politely at a dinner table to boasts and
personalities, life histories, etc. But in print they choose their own companions, their own
subjects. They want to be amused or benefited. They want economy, beauty, labor saving, good
things to eat and wear. There may be products which interest them more than anything else in
a magazine. But they will never know it unless the headline or the picture tells them. The
writer of this chapter spends far more time on headlines than on writing. He often spends
hours on a single headline. Often scores of headlines are discarded before the right one is
selected. For the entire return from an ad depends on attracting the right sort of readers. The
best of salesmanship has no chance whatever unless we get a hearing.

The vast difference in headlines is shown by keyed returns which this book advocates. The
identical ad run with various headlines differs tremendously in its returns. It is not uncommon
for a change in headlines to multiply returns from five to ten times over.

So we compare headlines until we know what sort of appeal pays best. That differs in every
line, of course. The writer has before him keyed returns on nearly two thousand headlines
used on a single product. The story in these ads is nearly identical. But the returns vary
enormously, due to the headlines. So with every keyed return in our record appears the
headline that we used. Thus we learn what type of headline has the most wide-spread appeal.
The product has many uses. It fosters beauty. It prevents disease. It aids daintiness and
cleanliness. We learn to exactness which quality most of our readers seek. That does not mean
that we neglect the others.

One sort of appeal may bring half the returns of another, yet be important enough to be
profitable. We overlook no field that pays. But we know what proportion of our ads should, in
the headline, attract any certain class.

For this same reason we employ a vast variety of ads. If we are using twenty magazines we
may use twenty separate ads. This because circulations overlap, and because a considerable
percentage of people are attracted by each of several forms of approach. We wish to reach
them all.



                              Traffic Gems Series

   How You Can Use PLR Articles To Drive Traffic To
    Your Website And Boost Your Internet Marketing
                      Business?

Private Label Rights (PLR) content is very popular on the internet today. PLR content is
written by a ghostwriter and sold to other people to use as they wish.

PLR e-books, reports or articles are special type of license which you purchase where you are
lawfully allowed to edit and publish the article as your own. Because you have the right to edit
                                      ®©Ziki De Naim
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Scientific Internet Alchemy & Traffic Gems
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the article as you wish, it means that you can use it as web content on your site or add your
links to your website and distribute it.

Outlined below are some key ways you can use PLR content to drive traffic to your website
and boost on internet marketing profits.

      Boost your article writing and submitting using some PLR content. All you need to do is
       to simply edit the PLR articles and customize them to make them your own. Using PLR
       articles saves you a lot of time in writing your articles. By using a PLR article, you can
       improve it and end up with a powerful article that will drive traffic to your website.

      Increase your sales by developing your reputation as an expert in your niche. PLR
       articles make it so much easier for you to quickly build your reputation as an expert.
       Pass on some of the PLR content to your customers and build their trust. You can then
       make some one-time-offers or recommend some of your affiliate programs to them,
       thereby generating some sales.

      Improve your search engine rankings by submitting your customized articles. By
       submitting articles with your resource box and URL, you basically create one way links
       to your website, which helps with search engines.

      Create and market information products using your PLR content. Edit and customize
       PLR articles and compile them into an e-book or special report. It takes time to write
       an e-book, and it can also be costly if you were to hire a ghostwriter. You can therefore
       use PLR articles or e-books and add more value to them to create hot-selling e-books.
       You can sell these reports or give them for free on your website. When you give these
       articles for free, you can include your website URL in them. This in turn will drive
       traffic to your website.

      Use PLR content to provide an e-course or offer a newsletter. Building a list is very
       important in internet marketing, and you can use PLR content to offer an e-course on
       your web site. You can send regular emails to your list with a link to your website, and
       this increases the number of people who visit your website. Keep your list interested
       by regularly supplying them with useful content. As you know, your list is an important
       aspect of your business. You can send these PLR articles to your list in your niche on a
       regular basis. This will make them visit your site on a regular basis.

      Create your own article directory in your niche using PLR content to improve the
       search engine optimization of your website. You can also add affiliate links or Google
       AdSense on your article directory, thereby increasing your website traffic and profits.

PLR content can be used to drive traffic to your website and boost your internet business’
profits.

Thanks again for being such a wonderful reader.

In Your Success Lies mine,

Ziki De Naim

                                      ®©Ziki De Naim
       _________________________________________________________________________6
Scientific Internet Alchemy & Traffic Gems
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                                      ®©Ziki De Naim
       _________________________________________________________________________7
Scientific Internet Alchemy & Traffic Gems
___________________________




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                                      ®©Ziki De Naim
       _________________________________________________________________________8
Scientific Internet Alchemy & Traffic Gems
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                                      ®©Ziki De Naim
       _________________________________________________________________________9
Scientific Internet Alchemy & Traffic Gems
___________________________




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                                      ®©Ziki De Naim
       _________________________________________________________________________10
Scientific Internet Alchemy & Traffic Gems
___________________________




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                                      ®©Ziki De Naim
       _________________________________________________________________________11

								
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