This Search Engine Optimization (SEO) Agreement is used by a search engine optimization company and a client to set forth the terms and conditions under which such services will be provided. A search engine optimization company provides services to improve a website's visibility on search engine result pages. This document sets forth the terms and conditions of the agreement including the fee schedule, the services to be provided by the SEO and authority to use the client's trademarks. It contains many of the standard clauses commonly included in these types of agreements, and may be customized to address the specific needs of the parties. This document should be used by an SEO company and a client located in Massachusetts when entering into a business relationship.
Docstoc Legal Agreements This Search Engine Optimization (SEO) Agreement is used by a search engine optimization company and a client to set forth the terms and conditions under which such services will be provided. A search engine optimization company provides services to improve a website's visibility on search engine result pages. This document sets forth the terms and conditions of the agreement including the fee schedule, the services to be provided by the SEO and authority to use the client's trademarks. It contains many of the standard clauses commonly included in these types of agreements, and may be customized to address the specific needs of the parties. This document should be used by an SEO company and a client located in Massachusetts when entering into a business relationship. ® DISCLAIMERS: ALL INFORMATION AND FORMS ARE PROVIDED “AS IS” WITHOUT ANY WARRANTY OF ANY KIND, EXPRESS, IMPLIED, OR OTHERWISE, INCLUDING AS TO THEIR LEGAL EFFECT AND COMPLETENESS. They are for general guidance and should be modified by you o r your attorney to meet your specific needs and the laws of your state. Use at your own risk. Docstoc, its employees or contractors who wrote or modified any form, are NOT providing legal or any other kind of advice and are not creating or entering into an Attorney -Client relationship. The information and forms are not a substitute for the advice of your own attorney. Use of this document and our service are deemed to be your acknowledgement and agreement to the following: The disclaimers and links on this page and the back page(s); our Terms of Service (http://www.docstoc.com/popterm.aspx?page_id=15), and read more here (http://www.docstoc.com/popterm.aspx?page_id=114) for additional disclaimers and more. You also agree that if you are not the person using the document and services that you will provide such person(s) who will be with these front and back disc laimer pages. This document is not approved, endorsed by, or affiliated with any State, or governmental or licensing entity. Entire document copyright © Docstoc®, Inc., 2010 - 2013. All Rights Reserved SEARCH ENGINE OPTIMIZATION AGREEMENT This Search Engine Optimization Agreement (hereinafter “Agreement”) is hereby entered into between ______________________________ [Instruction: Insert the name of company offering SEO services] (hereinafter referred to as “Company”) and ______________________________ [Instruction: Insert the name of Client] (hereinafter referred to as “Client”) on the ____ [Month] ____ [Date], 20____. WHEREAS, Company agrees to provide Client with Search Engine Optimization and Reporting Services hereinafter referred to as “SEO” as described in this Agreement. WHEREAS, Company is authorized to use the specific keywords and/or phrases set forth below for development, improving the ranking of, and/or positioning the contents of Client’s URL(s), http://www.______________________.com [Instruction: Insert the name of the url] in the search engines and/or directories that are most frequently used by the general public which are defined below. TERMS & CONDITIONS: Client agrees to pay Company a fee as stated in “Proposal” or “Fee Schedule” attached as Exhibit A. Fee must be received prior to the start of any services provided. SEO Services are intended to provide Client with preferential positioning in selected search engines and report results on an ongoing and timely basis. SEO Services include: 1. Research keywords and phrases to select appropriate, relevant search terms. Number of keywords is listed in the Proposal. Additional keyword purchases will require Addendum or separate contract. 2. Edit various html tags and page text as necessary prior to submission to selected search engines and directories. 3. Create as required, additional web pages for the purpose of “catching” keyword/phrase searches. 4. Hand-submit your pages to the engines and directories stated in this agreement. 5. Create positioning reports for main site and any associated pages showing rankings in the major search engines and under which keywords. For the purposes of providing these services, Client agrees to: 1. Give Company FTP access to the main site for uploading new pages, and making changes for the purpose of optimization OR approval to go through third party; 2. Authorize Company use of all Client logos, trademarks, Web site images, etc., for use in creating informational pages and any other uses as deemed necessary by Company for search engine positioning and optimization. © Copyright 2011 Docstoc Inc. registered document proprietary, copy not 2 3. If Client’s site is light in textual content, Client will provide additional relevant text content in electronic format for the purpose of creating additional web pages. Client agrees to provide content, for example 200 to 500-word “articles” about each of their keyword phrases. Selected search engines include: AOL Alta Vista About Google All The Web Excite Hot Bot Look smart MSN Bing Lycos Yahoo [web pages only] Netscape Please note that Top major SE and SE names may change without notice] Client acknowledges the following with respect to services: 1. Company has no control over the policies of search engines with respect to the type of sites and/or content that they accept now or in the future. Client site may be excluded from any directory at any time at the sole discretion of the search engine or directory. Company will resubmit those pages that have been dropped from the index. 2. Due to the competitiveness of some keywords/phrases, ongoing changes in search engine ranking algorithms and other competitive factors, Company does not guarantee number 1 position or consistent top 10 positions for any particular keyword, phrase, or search term. However, if Company fails to achieve 3 top 30 positions in the major search engines, Company will start over SEO services with no cost to Client. © Copyright 2011 Docstoc Inc. registered document proprietary, copy not 3 3. Some search engines and directories may take as long as __________ months [Instruction: Insert number of months required, e.g., 2 to 4 months], and in some cases longer, after submission to list websites. 4. Occasionally, search engines will stop accepting submissions for an indefinite period of time. 5. Occasionally, search engines will drop listings for no apparent or predictable reason. Often listing will “reappear” without any additional submissions. Should the listing not reappear, Company will re-submit the site based on the current policies of the search engine in question. 6. Some search directories offer expedited listing services for a fee. Company encourages Client to take advantage of these expedited services. Client is responsible for expedited service fees, example Yahoo, unless otherwise noted in the package Client purchases. Company is not responsible for changes made to the website by other parties that adversely affect the search engine rankings of the Client’s Web site. Additional Services not listed herein or in Proposal will be provided for ________ ($___) per hour [Instruction: Insert the amount, e.g., fifty dollars ($50) per hour, e.g., purchasing keywords beyond the scope provided in the SEO proposal, or creating more doorway pages than provided in original Proposal.] Client guarantees any elements of text, graphics, photos, designs, trademarks, or other artwork provided to Company for inclusion on the website above are owned by Client, or that Client has received permission from the rightful owner(s) to use each of the elements, and will hold harmless, protect, and defend Company and its subcontractors from any liability or suit arising from the use of such elements. Company is not responsible for Client’s overwriting SEO work to Client’s site, i.e. Client’s webmaster making changes and uploading over work already provided. Client will be charged an additional fee for re-constructing metatags, etc. based on the hourly rate of ________ ($___) per hour [Instruction: Insert the amount, e.g., fifty dollars ($50) per hour] The Company hereby warrants that: 1. The information may only be obtained by using authorized methods; 2. As the information is provided on the understanding that it will be used for research, such as the investigation of techniques used to understand how to optimize Client’s website, it will not be used to engage in "black hat" SEO, especially spamming of any kind whatsoever; 3. It will not use forbidden techniques by the search engines including, but not limited to, invisible text, invisible links, one-pixel links, doorway or gateway pages, background- colored keyword stuffing, hidden links, web page re-directs, and cloaking. IN WITNESS WHEREOF, the parties hereto have hereunto set their hands and seals as of the date first here above written. © Copyright 2011 Docstoc Inc. registered document proprietary, copy not 4 __________________________________ ____ [Month] ____ [Date], 20____ Client Signature [Instruction: Insert the Client Signatory] ______________________________________________ ___ [Month] __ [Date], 20__ [Instruction: Insert authorized signatory for Company] ______________________________________________ Name and Designation © Copyright 2011 Docstoc Inc. registered document proprietary, copy not 5 EXHIBIT A © Copyright 2011 Docstoc Inc. registered document proprietary, copy not 6
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