Docstoc Legal Agreements
This Search Engine Optimization (SEO) Agreement is used by a search engine
optimization company and a client to set forth the terms and conditions under which such
services will be provided. A search engine optimization company provides services to
improve a website's visibility on search engine result pages. This document sets forth the
terms and conditions of the agreement including the fee schedule, the services to be
provided by the SEO and authority to use the client's trademarks. It contains many of the
standard clauses commonly included in these types of agreements, and may be
customized to address the specific needs of the parties. This document should be used by
an SEO company and a client located in Arizona when entering into a business
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SEARCH ENGINE OPTIMIZATION AGREEMENT
This Search Engine Optimization Agreement (hereinafter “Agreement”) is hereby entered into
between ______________________________ [Instruction: Insert the name of company
offering SEO services] (hereinafter referred to as “Company”) and
______________________________ [Instruction: Insert the name of Client] (hereinafter
referred to as “Client”) on the ____ [Month] ____ [Date], 20____.
WHEREAS, Company agrees to provide Client with Search Engine Optimization and Reporting
Services hereinafter referred to as “SEO” as described in this Agreement.
WHEREAS, Company is authorized to use the specific keywords and/or phrases set forth below
for development, improving the ranking of, and/or positioning the contents of Client’s URL(s),
http://www.______________________.com [Instruction: Insert the name of the url] in the
search engines and/or directories that are most frequently used by the general public which are
TERMS & CONDITIONS:
Client agrees to pay Company a fee as stated in “Proposal” or “Fee Schedule” attached as Exhibit A. Fee
must be received prior to the start of any services provided. SEO Services are intended to provide Client
with preferential positioning in selected search engines and report results on an ongoing and timely
basis. SEO Services include:
1. Research keywords and phrases to select appropriate, relevant search terms. Number of keywords is
listed in the Proposal. Additional keyword purchases will require Addendum or separate contract.
2. Edit various html tags and page text as necessary prior to submission to selected search engines and
3. Create as required, additional web pages for the purpose of “catching” keyword/phrase searches.
4. Hand-submit your pages to the engines and directories stated in this agreement.
5. Create positioning reports for main site and any associated pages showing rankings in the major
search engines and under which keywords.
For the purposes of providing these services, Client agrees to:
1. Give Company FTP access to the main site for uploading new pages, and making changes for the
purpose of optimization OR approval to go through third party;